Soaphisticated Group

Soapy body scrub

I.

EXECUTIVE SUMMARY

II.

COMPANY PROFILE

Company Name

We come up with our company name because it was based on what industry we are
in. Also, it is from the word sophisticated meaning highly develop and complex.
Attractive to fashionable or sophisticated people. Even our company name sounds too
classy, we make sure that our product is affordable so that consumers won't hesitate to
buy one of our good. As a marketer, we need to produce a high quality goods that will
serve customers the service they are looking for.

We, Soaphisticated Corporation, is creating a body scrub that will actually help
to remove all the dead skin off your body and expose a supple layer of younger skin,
making you feel fresh and rejuvenated. A body scrub is the best way to remove a
darker skin. If your skin had become rough and has darkened due to pollution or
exposure to dust, you can use a body scrub to remove the rough skin layer leaving you
with a soft and supple skin.

Our product name

The group decided to name our product soapy body scrub because we are
under the soap industry and it is very catchy to hear so consumers will remember our
product and pronounce it easily. Also it is related to our company name.

Our company logo

Our Mission:
To promote affordable and high quality good to the market. And enables them to
build up confidence for having a healthy skin that glows.

Our Vision:
Soaphisticated Corp. wants to be the well-known soap manufacturer and
consumer's best choice.

III.

OBJECTIVES

The following are Soaphisticated Corporation objectives to attain business

success:

Lower costs in respect to competitor pricing to attract new possible buyers.

To introduce a new set of body scrub; &
To create the finest body scrub in order to attain the desired profit

IV.

PRODUCT FEATURES

1. CORE BENEFITS - To exfoliate dead skin cells

2. Secondary elements additional body scrub
3. Tertiary elements sponge

V.

PRODUCT POSITIONING

Nowadays lot of cosmetics and beauty products are offer in the market like soap,
which is one of the basic products that we need for our personal health care but
market offers variety of soap. To teenagers and up whos starting to become conscious
to their look cause of stress and pollution. Soapy is right for you, it is a gentle
cleansing soap that exfoliates skin, remove all dead skin cells and expose soft and
supple skin that makes you feel fresh and clean. Unlike other brand that only makes
you whiter but not exfoliates your skin to make it stands among other.

Soapy is known as one of the leading brand of exfoliating body scrub in market
because of its good quality and good outcome to consumers. And in terms of price
soapy is very affordable for good and high quality product that leaves your skin fresh
and clean to make you feel confident and stands among others.

VI.

PRODUCT DIFFERENTIATING FACTOR

Girls dont need to go to derma clinic and try different procedure to make skin
smooth and fresh like baby. Try Soapy body scrub it is a gentle cleansing soap that
made with fine ingredients specially the three major ingredients which is the
tocopheryl acetate the source of vitamin E for skin, polyquaternium-10 for improving
the texture of hair that has been damaged physically or by chemical treatment and
lastly is the polyethylene the one that exfoliate, smoothen and polish the skin, this
ingredients that helps to remove all dead skin cells and expose soft and supple skin.

Also we assure that our product undergo from different test and clinically tested to
make sure the safety of our customers.

VII.

TARGET MARKET

As we grow older, we are starting to become conscious on how we look and how
would people will compliment us when we reach the stage of being a teenager. On
this part you will search for a product that will help you look fresh and clean. So our
company targets from teenagers and up. Probably 16 years old up to 40 in San Pedro
area, as what they say life begins at 40.

VIII.

COMPETITIVE SCAN

Company
1. Zen zest

Product
Talc body scrub

2. Asian secrets

IX.

Price
Php 250 (300g)

Indonesian whitening

Php 90 (135g)

body scrub

Php 150 (250g)

MARKETING ACTIVITY
A marketing activity is essential for every small business. Use this step by step

marketing plan template to identify your marketing goals and create a plan for
reaching them.
Introduction Stage
Year

Objective/Plan

Strategy

Introduction of our

Putting up posters.

product in the market

Giving brochure

As a start for our product we will be giving brochure and putting up posters in
chosen area. This is not considered a deficit at first because it is our strategy in
gaining customers and introducing our service.

Birth Stage
Year

Objective/Plan

High profitability

Strategy

Advertising through social

networking site.

As for promoting our product, we would use the social networking sites without
the traditional investment of advertising and gives us the chance to expand our
audience outside of local and regional borders.
Growth Stage
Year

Objective/Plan

Customer Loyalty

Strategy

Giving discounts.

Our third year will be our growth stage and we will be giving 10% discount for
every customer that acquires our product.
Maturity Stage
Year

Objective/Plan

To expand

Strategy

Advertising through social

networking site

Expanding Production

Privilege Card

Our fourth year will be the maturity stage. Strategies are the same but we will be
expanding our production and we will offer privilege card for our loyal customers and
for those who are going acquire our services. The privilege card will serve as a
discount or promo card.

Year

Objective/Plan

Broaden our business

Strategy

Putting up another branch

in designated area.

In our five years, we aim for business expansion and customer familiarity
which will make our services more competitive in the market.

X.

PROFITABILITY

Price: php 180/ 250ml

Units : 1000

Formula :
Price x units
Php 180 x 1000 = 180,000

Php 180 is our starting price to our product as to follows the pricing of the asian
secrets and the zen zest. We will start first with 1000 units to be distributed
because as a new build company we want to test the market if consumers will
consumed our product.

XI.

TIMELINE