Your Mind Is In Your Pants

Lenny Rachitsky
@lennysan

Your Mind Is In Your Pants

Lenny Rachitsky
@lennysan

Mobile phones!

Goal: Blow your mind

Look familiar?

How did we get here?

Whats happening

Addiction

Always with us

Theyre fun!

But thats not it.

Mind 2.0 = Brain + Cloud

Mind 2.0 = Brain + Cloud

Portal

Thats crazy!

Our Minds Hold

Facts
Places

Todos
Family

Likes

Friends

Dislikes
Enemies
Dates
Logic
Social status
Memories Skills

Plans

Mind 2.0
Facts
Places

Todos
Family

Likes

Friends

Dislikes
Enemies
Dates
Logic
Social status
Memories Skills

Plans

Reconnecting to our minds

Mind 2.0:
Offloading work and information
that is not essential for you to
have instantly -- from your mind
to the cloud.

Your mind

Your mind

e.g. How to
walk, breath
Physiological

Your mind

e.g. dont run

off that cliff
Instincts
Physiological

Your mind

e.g. how to
play piano
Skills
Instincts
Physiological

Your mind
e.g. my boss is
in charge
Hierarchy
Skills
Instincts
Physiological

Your mind
e.g. my first date

Memories
Hierarchy
Skills
Instincts
Physiological

Your mind
Opinions
Memories
Hierarchy
Skills
Instincts
Physiological

e.g. I like icecream

Your mind
Facts
Opinions
Memories
Hierarchy
Skills
Instincts
Physiological

e.g. The
capital of Canada

Mind 2.0 = More efficient,

more creative, and more
intelligent.

Your mind
Facts
Opinions
Memories
Hierarchy
Skills
Instincts
Physiological

Essential
instantly

Your mind
Not essential
instantly

Facts
Opinions
Memories
Hierarchy
Skills
Instincts
Physiological

Essential
instantly

Your mind
Ripe for
offloading

Facts
Opinions
Memories
Hierarchy
Skills
Instincts
Physiological

Cannot
offload

Mind 2.0
Facts
Opinions
Memories
Hierarchy

The Cloud

Mind 2.0
Facts
Opinions
Memories
Hierarchy

Consciousness

Mind 1.5
Facts
Opinions
Memories
Hierarchy

Mind 2.0
Facts
Opinions
Memories
Hierarchy

Thats crazy!

Thats crazy!

Whats next?

Facts
Opinions
Memories
Hierarchy

Facts
Opinions
Memories
Hierarchy

Decision

Whats happening
Facts
Opinions
Memories
Hierarchy

Decision

Whats happening

Decision

How did this happen?

Trends converge

Smartphones

Trend
convergence

Smartphones

Trend
convergence

Accessible social graph

Smartphones
Always-on location sharing

Trend
convergence

Accessible social graph

Smartphones
Always-on location sharing
Notifications
Trend
convergence

Accessible social graph

Smartphones
Always-on location sharing
Notifications
Sensors

Trend
convergence

Accessible social graph

Smartphones
Always-on location sharing
Notifications
Trend
convergence

Sensors
Always-on data plans

Accessible social graph

Smartphones
Always-on location sharing
Notifications
Trend
convergence

Sensors
Always-on data plans

Accessible social graph

Cloud computing

Smartphones
Always-on location sharing
Notifications
Trend
convergence

Sensors
Always-on data plans

Cloud computing
Free venue databases

Accessible social graph

Smartphones
Free distribution channels

Always-on location sharing

Notifications

Trend
convergence

Sensors
Always-on data plans

Cloud computing
Free venue databases

Accessible social graph

Smartphones
Free distribution channels

Always-on location sharing

Consumer education

Notifications
Trend
convergence

Sensors
Always-on data plans

Cloud computing
Free venue databases

Accessible social graph

Smartphones
Free distribution channels

Always-on location sharing

Consumer education

Notifications

The Future

Sensors
Always-on data plans

Cloud computing
Free venue databases

Accessible social graph

Smartphones
Free distribution channels

Always-on location sharing

Consumer education

Notifications

Sensors

Cloud computing

Always-on data plans

Free venue databases

Accessible social graph

Whats happening
Facts
Opinions
Memories
Hierarchy

Decision

Whats happening

Whats happening
Are we
Facebook
friends?

Whats happening
Are we
Facebook
friends?

Whats happening
Are we
Facebook
friends?

Whats happening
Are we
Facebook
friends?

Whats happening
Are we
Facebook
friends?

Whats happening
Are we
Facebook
friends?

Whats happening
Are we
Facebook
friends?

Omniscience

Smartphones
Free distribution channels

Always-on location sharing

Consumer education

Notifications

The Future

Sensors
Always-on data plans

Cloud computing
Free venue databases

Accessible social graph

1. Find a Location

2. Send a Question

3. Get an Answer

Sign-up

Check-in

Answer

Push

SMS

Whats happening

Decision

Who our friends are, who weve met, who we talk to

Who our friends are, who weve met, who we talk to

Where weve been, where we are now, where we
spend our time

Who our friends are, who weve met, who we talk to

Where weve been, where we are now, where we
spend our time
What weve liked, seen, shared

Who our friends are, who weve met, who we talk to

Where weve been, where we are now, where we
spend our time
What weve liked, seen, shared
What our interests are, what were good at

Who our friends are, who weve met, who we talk to

Where weve been, where we are now, where we
spend our time
What weve liked, seen, shared
What our interests are, what were good at
Our photos, emails, videos, and memories

Who our friends are, who weve met, who we talk to

Where weve been, where we are now, where we
spend our time
What weve liked, seen, shared
What our interests are, what were good at
Our photos, emails, videos, and memories
Our files and backups

Where should I go out tonight?

Where should I go out tonight?

Who should I be friends with?

Who should I be friends with?

Who should I marry?

Who should I marry?

What books should I buy?

What books should I buy?

What movie should I watch?

What movie should I watch?

Other decisions
Where should I work?
What dish should I eat?
What should I wear?
What house should I buy?
Where should I vacation?
What should I study?
How should I exercise?

Helpless
Insane

Incomplete
Sick
Scared
Forgetful

Violated
Not whole

Now what?

The best thing about the future is

that it comes one day at a time.
-- Abraham Lincoln

Thank you!
Lenny Rachitsky
lenny@localmind.com
@lennysan