2010

Sunday April 11, 2010

Univeristy At Buffalo
Student Union Theater
Hosted by
Korean Student Association
Sponsorship Packet

Table of Contents
Contact Information ........ 1
What is KCN? ............... 2
About UB ................... 3
Themes of KCN 2010 ......... 4
Preparation for KCN ........ 5
Sponsorship Packages ....... 6
Budget Breakdown ........... 7

Contact Information
RAYMOND CHETTI

Executive Producer

rjchetti@buffalo.edu
631.943.6208

CAROLINE KIL

Finance Manager

soheekil@gmail.com
917.435.1078

DIANA PARK

Finance Assistant

dhpark@buffalo.edu
718.679.8635

NUREE KWON

Public Relations Manager

nkwon@buffalo.edu
917.572.0102

Korean Student Association

State University of New York at Buffalo
Suite 350 Student Union Bldg.
Buffalo, NY 14260
*Also visit us at http://ubkcn.com

What is KCN?
Korean Culture Night [KCN] is a cultural show, hosted
annually by UB's Undergraduate Korean Student
Association [KSA]. Our main goal is to promote
and spread Korean cultural awareness. Through
this event, we provide a venue where students and the
local community can gather to celebrate Korean culture.
Last year, our student body displayed a talent for
gathering support and resources. They were able to
organize a show and put on a strong performance,
making Korean Culture Night 2009, a successful event.
KCN 2010, hopes to utilize the same resources
for a different style of show. The 2009 show
attracted an audience of over 250 students,
professors, and other members of the Buffalo
community while highlighting Korean culture in the
form of a talent show through a variety of
individual and group acts.
This year for our show, we look to expand upon last
year's performances. Instead of separate acts, we intend
to combine a number of cultural performances such as;
Korean folk drumming, traditional & modern dances,
and tae kwon do into one theatrical performance.
This year we will tie together all of the separate
performances from last year, and work together to entertain
the Buffalo audience with universal themes that can be
appreciated by all.

About UB
The University at Buffalo is the largest SUNY school out
of the entire SUNY system with over 28,000 students,
10,000 full time employees, and 2,000 faculty. According
to the University at Buffalo, approximately one out of
every five UB students is from the New York metropolitan
area, the most populated metropolitan area in the
United States. This area is also referred to as
the Tri-State Region or Greater New York and includes
students from New Yorks Five Boroughs - Northern
New Jersey - Long Island - Pennsylvania, and Connecticut.
Advertising with our student organization will enable
sponsors to reach a large and diverse population that
has its roots from the New York Metropolitan Area.
Geographical Distrubution of Students

7,040

20%

28,192

UB Students
80%

UB Students from the

New York Metropolitan
Area

UB Population 2008
Faculty

2,407

10,066

Full Time Employees

28,192

Students

40,665

TOTAL
0

1
2

12,500

25,000

37,500

http://www.buffalo.edu/aboutub
http://admissions.buffalo.edu/aboutub/students.php

50,000

Themes of Korean Culture

Night 2010
This years Korean Culture Night at SUNY Buffalo is a
modern adaptation of a Korean traditional folktale. It is
a story about a son who never listens to his mother,
and does the opposite of what she tells him to do.
The Disobedient Frog
( chaung-gae-gu-li)
serves as this years
foundation since the
folktale teaches us valuable
lessons that can be appreciated
and understood by all.
Our modern adaptation pits our teenage protagonist,
Amy, in a world where she fails to appreciate something
that is most dearest to us all, our family. During her
journey, she meets John and immediately a relationship
forms where Amy begins to learn about the importance of
family, and questions her own attitudes and feelings
towards her own mother.
Throughout the evening, our show will incorporate
performances such as traditional Korean drumming
performed by the Korean Folk Art Club and Tae Kwon Do.
The show will also integrate traditional Korean dances
as well as a modern K-pop performance that hopes to provide
a night of excitement as we take you through Amys journey.

Preparation
for KCN
In the production for UB's KCN 2010, our Staff and Cast
will participate in the creation of an original production
that involves script-writing, story development,
set and graphic design, and dance choreography.
The hard work and dedication of those who participate in
KCN takes its final form in April 2010 at UB's Student
Union Theater, where over 300 students, professors, and
members of the community are expected to attend. This years
KCN hopes to build upon the foundations that were laid out
in years past and exceed the expectations of past
Korean Culture Nights.

We Need Your Support

Please support our aspiring efforts to continue a tradition
in spreading cultural awareness and encouraging active
community involvement. Our show, KCN 2010 will provide a
favorable and beneficial business opportunity to reach out
to a broader audience that consists of UB students and
faculty, the Korean-American community, and other local
businesses. KCN offers a brilliant staged media event with
advertisement publications being distributed at local
businesses in the City of Buffalo as well as the UB campus.
Please look over the options we have listed on the following
page and feel free to contact us with any questions or
concerns.

Sponsorship Packages
Supporter $300 (1 star)
- Name recognition in all advertisements and publications
(publicity printing includes: Website, t-shirts, posters, banners,
program booklets, quarter sheets, and school newspaper publications)
- Free VIP tickets available upon request
- Free Korean Culture Night 2010 DVD after completion

Benefactor $350 (2 stars)

- Free half-page advertisement in program
- Name recognition in all advertisements and publications
(publicity printing includes: Website, t-shirts, posters, banners,
program booklets, quarter sheets, and school newspaper publications)
- Free VIP tickets available upon request
- Free Korean Culture Night 2010 DVD after completion

Patron $400 (3 stars)

- Free preferential full-page, full-color advertisement in program
- Name recognition in all advertisements and publications
(publicity printing includes: Website, t-shirts, posters, banners,
program booklets, quarter sheets, and school newspaper publications)
- Free VIP tickets available upon request
- Free Korean Culture Night 2010 DVD after completion

Sponsor $450 (4 stars)

- Ask us for a free marketing booth or table opportunity for the day of the show!
- Free preferential full-page, full color advertisement in program
- Name recognition in all advertisements and publications (publicity printing includes:
Website, t-shirts, posters, banners, program booklets, quarter sheets, and school
newspaper publications)
- Free VIP tickets available upon request
- Free Korean Culture Night 2010 DVD after completion

Directors Circle $500 and over (5 stars)

- Recognition as an official Sponsor in all advertisements and publications with the
COMPANY LOGO OR GRAPHIC IDENTITY (publicity printing includes: Website, t-shirts, posters,
banners, program booklets, quarter sheets, and school newspaper publications)
- Ask us for a free marketing booth or table opportunity for the day of the show!
- Free preferential full-page, full-color advertisement in program
- Free VIP tickets available upon request
- Free Korean Culture Night 2010 DVD after completion

PROGRAM BOOKLET ADVERTISEMENT PRICES

1/4 PAGE
1/2 PAGE
1 PAGE ($25 Discount)
2 PAGE spread ($50 Discount)

*Program booklets are distributed free to

everyone who attends the show. Building upon
$50 last years sold out event of 250 seats, we
$100 are expecting approximately 300-350 attendees
$175 for UBs Student Union Theater.

$300

Breakdown of Budgets
for This Years Production
Budget Checklist
Item and Quantity, If Applicable

Total Price

Han Bok Rental (10)

$3,000

Costumes + Makeup

$750

Props +Equipment

$1,500

Posters + Fliers

$750

Program Booklet

$1,000

Food for Event

$2,000

Food for Rehearsal

Total

$300

$9,500

Benefits
Benefits for Sponsors and Business Partners

-Wider spread of corporate image through active community

involvement
-Higher recognition for the continuing sponsors
-Display of names and company logos on posters, fliers,
program booklets, and media advertisements
-Advertisement opportunity in the program booklet
(distributed for free to the attendees of the show)

Benefits for Our Community

-An educational experience about Korean culture

-Live entertainment for the evening
-Bring the community together