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Good

BUSINESS
BEHAVIOR

For people who care


GreenAdvisor
August 2016

SHOPPING

LIFESTYLE

Retail
Cosmetics
Food productions & Ingredients
Apparel
Electronics

Tourism & Hospitality


Sport & bodycare
Marine related activities
Restaurants, bars & cafes

BUSINESS

ORGANISATION

Manufacturing
Construction
Transportation
Pharmaceutical Industry
Jewellery industry
Mining
Energy companies
Chemical
Garment industry
Finance & Banking

Office environment
Corporations in general
Advertising
Movie production
Entertainment companies
Media & publisher
Travel companies
Sustainable agriculture
IT & Hightech

Religious Organizations
Education
Police & army
Government authorities
NGOs

01
Retail
We shop every day and doing so we are voting with the feet and
wallet for the companies we support. There are four major
categories of retailers: Hardlines, soft goods or consumables,
food and art.
To be sustainable, retail have two mains way to improve : inside
the business and from the suppliers. But are we always
conscious about the effect that retailers have on environment
and society?

GreenAdvisor

Good Business Behaviors

Retail
Social activities
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Supporting a charitable organization by donating a portion of your


revenues to that charity.
The company donates a set of scrubs to a healthcare provider in
need.
The shop creates an non-profit organizations under their own
brands
Workers are paid fairly.
Workers are provided with safe working conditions.
The company is in touch with their suppliers about their policies
and working conditions to see if theyre upholding ethical business
practices which are in accordance with the values of the company.
The shop is always looking for the best factories and ensuring that
theyre in line with the companys values.
sponsors community initiatives and/or local events.
The company treats all the employees equally.
The company invests in their workforce not only to have more
motivated employees but also to a provide better customer service.
The company believes in : every dollar in additional payroll led to
somewhere between four and twenty-eight dollars in new sales.
The company promotes their good initiatives in the packaging
which results the customers to support them.
The shop celebrates the success of its initiatives.
The shop has social engagement with children and youth.
The company takes care about employees families, like providing
educational programs for children or daycare system.
The shops take care about the health of their employees.
The company cares about pregnant employees and respect his rights
to have an easier job if necessary.

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The company organises activities and team building events for


employees to have good vibes in the shop.
The shop collaborates with student groups, schools, universities.
It recovers books from the previous year to resell them with a
cheaper price
Textbooks are donated to students in need at underserved
universities in the developing world.
The profits are split between the student groups/clubs, to support
with administration costs, and any remaining funds are used to
support social programs in developing communities.
The store builds small water purification stations in communities
in developing countries.
The store creates a platform to lend money directly to
entrepreneurs who would otherwise not get funding, such as those
in the developing world.
The company is opened to employ everybody, even
underemployed groups, such as at-risk youth or former drug
addicts.
The company use profits of sport products to subsidize outreach
programs that promote active and healthy lifestyle.
Employees provide an intercultural learning experience and a
positive social impact on a local community.
Company promotes volunteering amongst employees and provides
them free time to contribute to the society.

GreenAdvisor

Good Business Behaviors

Retail
Furniture, Fixture & Equipment
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The company decrease printing by using online document and


sharing applications such as Google Docs, DropBox.
Company promotes to avoid the use of paper or plastic cups and
goes back to using office mugs or glasses.
Reduces the necessity to print, but if absolutely necessary uses both
sides of your paper when printing, photocopying or faxing.
Saving and reusing packaging and postal package envelopes rather
than buy new ones.
Use of electronic banking as much as possible or online payments
systems to avoid unnecessary trips to the bank, delays in cashing
cheques or postal costs.
The shop avoids buying a fax machine.
The shop does not sell any plastic bag, just paper bags.
The company seeks to find furniture at architectural salvage
companies, liquidation sales and auctioneers rather than buy them
new.

Waste management
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Water-saving measures
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The shop takes care of water by saving water with automatic taps.
It uses cistern displacement devices and fill them with water and lay
inside the toilet cistern to reduce the flush volume.
With the right fittings, rainwater tanks and devices the company
can recycle grey rainwater for toilets, mechanical wash-down,
landscaping or process water
The shop sensor taps in washrooms and canteens to prevent
running water when not in use.
Use of tankless water heaters for instant electric hot water.

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Implement commercial food waste disposal & recycling systems. It


reduces waste volumes, landfill and bin charges, recycling
biodegradable waste.
organic food waste and dry by products can be used as biomass,
which can be after used as a heating fuel.
The company recycles electronic equipment by using social
enterprises and environmental bodies in the local area.
The shop recycles in its workplace.
Empty ink cartridges will be sold back to the recycling agencies.
Employees encourage customers to recycle with Buy and Give Back
Culture. For example gift cards and discount vouchers in exchange
for returned items.
The company set up a resource exchange network which allow to
save money and resources whilst reducing waste going to landfill.
The company is always looking for new ways to products take care
of unsaleable products (especially food). They can give it away to
NGOs/associations. Furthermore, food waste can be composted or
fed to animals.
Discount the perishable items before throwing it.
The shop keep seeking solutions how reduce waste.
There are a lot of bins in the shop which respect selective sorting.
The shop has specials bins for batteries and something to recharge
rechargeable batteries.
The shop has a special bins for bulbs, which will be sent to the
recycling facility.

GreenAdvisor

Good Business Behaviors

Retail
Insulation, ventilation and Heating & Plumbing
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Bleed the radiators at the start of the cold season.


Good insulation, using synthetic or natural products, is the key to
create more energy efficient buildings.
Install double or triple paned windows to keep buildings warmer
and reduce heat loss.
The shop chooses an environmentally responsible renewable energy
utilities supplier.
The shop has an efficient heating system running on renewable
energy.
Install solar panels.
Use geothermal heat pumps for hot water.
Company generates its electricity with his own wind turbine where
possible.
Use biomass (organic food waste) as a heating fuel.
The shop locates the different shelves cleverly and logically. For
example, all frozen product together.
The shop prefers using fresh atomizer instead of general ventilation
for fruits and vegetables.
It is a good practice, to make sure that heaters and radiators are
unobstructed by office furniture.
Turn down the thermostat in unoccupied rooms.
The company verifies if their buildings, walls, rooms are well
isolated.Consult with an expert, if lack of knowledge.
Outsulation is a new form of an external thermal insulation to the
exterior walls of a building. Good for cost effective, durable against
all weather, versatile aesthetically and energy efficient.
The shop uses under-floor heating to deliver uniform distribution
of heat.

Transport
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The company tax their suppliers who do nothing with gas


emissions.
The company has bikes racks next to the place of business.
It has also electric charge for electric cars in the parking lot.
The management supports employees who use sustainable transport
to get to work.
Employees have their own bikes or electric car when their go away
of business
Rotten food can be transformed for transport fuel, therefore
lowering transport costs as well as emissions.
The company promotes carpooling in his business.
Makes a environmental impact assessment before choosing a
transport mode. Air transport accounts for over 70% of carbon
emissions, the company prefers use road, rail and sea.
Increase the consumption of biofuel instead of petroleum.
Offer your employees to use bicycles purchased by employers for
free for work-related trips.
The business allows employees who live far away to take turns
working from home one day a week.
The shop proposes electric shuttle from the center of a city to the
store if it is too, e.g. Carrefour.

GreenAdvisor

Good Business Behaviors

Retail
Green marketing
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The shop prefers using email advertising, email invites for events
instead of handing out flyers and other promotional material.
It reduces the amount of printed material at events by providing
WIFI for attendees who wish to view their brochures and
programme planners on their laptops, netbooks or tablets.
Online materials instead of large paper catalogues where possible or
PDFs when sending out product information to their
clients/consumers.
It promotes the use of online resources to network from home.
The shop organizes activities inside the business to educate people
to sustainability.
Practising ambient advertising, placing ads on unusual items or in
unusual places you wouldn't normally see an ad),using
environmentally friendly techniques.
The shop prefers to use an eco way for advertising, e.g. using grass,
nature and moss to get the message across.
Adding some color and inspiration to urban community with street
art and creating a good association with his brand by engaging local
design collectives, art students and community groups. Avoids
advertising only via conventional media channels.
It uses his own excess space or underutilized properties as
sponsorship opportunities by making them available venues for
community events.
The company uses social media to convey that they are eco-friendly
instead of distributing printed materials.

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Customers are encouraged to help save energy in their homes


with clubcard points to promote its green products as Tesco
does.
The shop uses sustainability practices as publicity. As example:
the first store electrically independent.
The company is aware about the sustainability of its supply chain.
Construction & Maintenance

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The shop uses environmentally friendly paintings.


Lighter colours and brighter surface design materials are used in the
work areas to maximize the effect of natural lighting.
When choosing a property consider that there would be plenty of
natural sunlight to reduce the need of turning on lights.
Store is made from recycled shipping containers, e.g. Starbucks.
The shop uses green places to create a garden, vegetable garden and
even composting area.
The shop has solar panels in the rooftop. The energy generated can
be used for external activities as advertising, external lightning,
parking.
Even smaller companies can invest in a wind turbine. Excess
electricity can be resold to the nearby energy companies.
The company has a lot of plants in the rooms for cleaner air.

GreenAdvisor

Good Business Behaviors

Retail
Suppliers
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The company encourages suppliers to take back packaging for


recycling as a prerequisite for doing business.
The shop is located in a district which is closer to the suppliers,
customers and partners to minimize transport costs.
The company consults their suppliers to make sure they know when
the shop has a vacant place and need for the new supplies.
The shop has a good stock management system.
It cooperates with reliable suppliers regarding proximity, lower
transport and delivery costs.
Offers local, organic, bio food for employees.
It only accepts activities from green companies in his shop, e.g.
degustation of organic food, test sustainables equipments etc.
The company collaborates with resource exchange networks in
order to be up to date with new innovative solutions.
Before purchasing items makes sure that the products are fair
towards environment.
The shop makes sure it orders the rights quantities, by keeping
record of the previous orders but also is flexible in understanding
that times change fast.
The company proposes to help underserved artisans by selling their
products to the world by building a platform.

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Sustainable delivery system. Delivering with bikes or electric cars


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Food from local suppliers, local farmers.
Clothes are made in the country where there are sold to avoid
excess transport costs.
The company knows where are their items made. That is to say,
they now the supplier chain if a customers want to know the origin.
The company invests on electric engines that are more efficient.
The shop turns off electronic products in displays.
The director of the shop is a social entrepreneur, driving the shop
with a passion to solve a social problem and contribute to make
world better.
A food market that sells food to low income communities at a
discounted price.
As for library, it is partner with student groups/clubs to collect used
textbooks at the end of each semester.
The retail shop sells products at/or above market rate to those who
can afford it, and uses the money from the sale to partly subsidize
the cost for those who cannot afford it.
The shop sells socially and ethically conscious products in a virtual
or real environment.
The shop sells exercise equipment that is simple to use and
affordable to promote active lifestyle.

GreenAdvisor

Good Business Behaviors

Retail
Lighting and energy saving
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The shop provides a needed/wanted product and use the profits to


support philanthropic work.
The company chooses one or several socially good products and hire
an underemployed group to sell these products to their community
on a commision basis.
The shop cooperates with different businesses and proposes deal to
the customers. For example, if you buy a home water filtration
solution, the company gives another to the first world. The same
concept can be implemented with different kind of companies such
as a bakery - for every loaf of bread they sell, have them donate a
handful of flour to a food-aid organization in the developing world.

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The shop takes care about the electricity system, understands energy
bills and has a regular cleaning and maintenance schedule.
Sleep mode for machines, computer, till, lighting in some places (for
example toilets).
Use of LED lighting system, CFL, halogen lamps.
Vending machines carrying non-perishable items can be set on a
timer or switched off during off work hours and at weekends.
The company ensures that switches are labeled. Therefore staff is
aware of switches that are relevant for use and will not switch on
too many appliances.
Use light dimmers to adjust light in the room according to the
needs.
Avoids turning on electric items in the shelves as television,
computer, toys.
For a sustainable shop, display lighting should only be installed for
spot-lighting selected displays and not as general illumination.

02
Cosmetics
Cosmetics is a highly competitive industry which is
dominant by multinational corporations. A major trend
in the industry is organic cosmetics and applying new
technology into products.

GreenAdvisor

Cosmetics

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Good Business Behaviors

General practices

Products
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Do not test on animals, support research programs on alternative


methods rather than animal testing.
Do not use raw materials of animal origin.
Ingredients are traceable and sustainably sourced.
Prioritize botanical ingredients: petroleum-based oils, like paraffin,
are gradually being replaced with plant-based oils.
Publish use of ingredients of natural origin, ingredients from green
chemistry, and the biodegradability and water footprint of products.
Products contain naturally derived exfoliants.
Free from polyethylene microbeads which harm marine food chain.
For example on 28th December 2015, United States President
Barack Obama signed the Microbead-Free Waters Act of 2015
which prohibits selling and distributing product containing
microbeads.

Responsible sourcing
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Energy

Packaging
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Extend the use of glass packaging, since glass has high recycling
rates among consumers.
For wood-derived packaging, accessories and shop fit materials
make sure they are Forest Stewardship Council certified.
Plant and protect more trees than used in packaging
Avoid use of banned PVC in packaging.
Replace disposable plastic bags with reusable shopping totes.

Set up a framework for responsible sourcing.


Provide fair wages and employment opportunities to local
communities.
Create partnership with local organizations to improve farmers
living conditions.
Deploy measures including supplier audit.
Work with community fair trade producers and farmers.
Support female farmers. In developing countries, women comprise
43% of the agricultural workforce and this proportion is growing.
However, women often face particular challenges, such as smaller
farms that are less productive. This is because many of them have
more limited access to resources than men.
Track the progress of suppliers as they improve working conditions

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Reduce CO2 emissions in stores, based on increased rollout of


increasingly energy-efficient stores.
Reduce water consumption across the business.
Reduce the amount of waste ending up in a landfill.
Increase levels of recycling.

GreenAdvisor

Cosmetics

General practices

Operation
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Good Business Behaviors

Launch environmental campaign to increase public awareness.


Launch stores featuring energy-efficient lighting and sustainable shop
fit materials.
Invest in R&D to deliver pioneering cosmetics ingredients.
Train suppliers to understand and commit to companys code of
conduct.
Create a working environment within which all employees can
flourish and show their full potential.
Ask for feedback from employees about companys policies.
Cut the number of trucks on the roads by choosing bi-level vehicle
transport.
Comply with all national and international legislative and regulatory
requirements to ensure the conformity of all products.
Launch an committee for the purpose of corporate social
responsibility.
Donate a part of revenue to nature conservation.
Reinforce communication with franchise owners.
Pursuit HR development and balance between work and personal life.
Offer Ethical Management Education to new employees and existing
staff members.
Raise working safety levels in all areas of the company.
Regular environmental and safety (ESMAS) audits.

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Collaborating with NGOs. As an example of a good practice,


Beiersdorf uses international cooperation platforms such as Sedex
and AIM-PROGRESS to drive the continual improvement of data
transparency across its global suppliers.
Communication

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Do not alter the size or body shape of models.


Do not use unnaturally thin models since it is sending out message
to the youth that it is normal and can lead to spreading of anorexia
or simply unhealthy eating habits.
Publish your companys code of conduct.
Engage and empower customers to act in the best interests of
people and the environment.
Ensure that all advertising and promotional material is based on
proven performance and relevant scientific data obtained during
evaluations, consumer or laboratory studies carried out in
accordance with our industrys best practices.
Be sensitive to the possible reaction of religious, ethnic, cultural or
social groups to the advertisement.
Sustainability Review is published annually and provides a
detailed overview of the activities and successes achieved in the
previous calendar year.

GreenAdvisor

Cosmetics

Good Business Behaviors

General practices

Certifications
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Ecocert organic cosmetic. A minimum of 95% of all plant-based


ingredients in the formula and a minimum of 10% of all ingredients
by weight must come from organic farming.
Ecocert natural cosmetic. A minimum of 50% of all plant-based
ingredients in the formula and a minimum of 5% of all ingredients by
weight must come from organic farming.
Leaping Bunny - certified by Cruelty Free International, is the
international gold standard for non-animal tested consumer products.
ISO 14000 - Environmental management. The ISO 14000 family of
standards provides practical tools for companies and organizations of
all kinds looking to manage their environmental responsibilities.
OHSAS 18001 Occupational Health and Safety Zone - OHSAS
helps in a variety of respects: minimise risk to employees/etc;
improve an existing OH&S management system; demonstrate
diligence; gain assurance; etc.
Forest Stewardship Council Certification. FSC certification
ensures that products come from well managed forests that provide
environmental, social and economic benefits.
Fairtrade Certification. If you want to trade under Fairtrade
conditions, or display the Fairtrade Mark on your product, your
organization needs to comply with a set of standards laid down by
Fairtrade International. These standards are based on a number of
social, economic and environmental considerations.
Vegan
Society
Certification
the
world's
first
internationally-recognised standard for vegan-friendly products and
services.

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GreenAdvisor

Cosmetics
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Good Business Behaviors

List of poor ingredients

Acetic acid - acid found in vinegar, some fruits, and human sweat. It
can be a skin irritant and drying to skin, though it also has disinfecting
properties.
Acetone: - strong solvent that is used in nail polish removers. Harsh
and very drying to nails, cuticles and skin.
Acne soap - soaps that often contain antibacterial ingredients and they
are often overly drying and irritate the skin due to the cleansing agents
used. Study found that symptoms or signs of irritation were seen in
40.4% of individuals.
Albumin - found in egg white, and can leave a film over skin. It can
constrict skin temporarily, which can make it look smoother
temporarily, but it can also cause irritation and is not helpful for skin.
Alkaline - anything with a pH higher than 7 is alkaline. Water has a
pH of 7, skin has an average pH of 5.5, skin irritation can be caused by
products with a pH of 8 or higher.
Aluminum sulfate - topical disinfectant and typical ingredient in
deodorants. It can be a skin irritant.
Angelica archangelica root oil - volatile oil obtained from the
angelica plant. It is a risky ingredient to use on skin if it is exposed to
sunlight.
Balm mint extract - extract derived from a fragrant plant; it poses
some risk of skin irritation.
Barium sulfate: - this inorganic mineral is used as a whitening and
opacifying agent in cosmetics. Although not considered as a primary
irritant, it can be poisonous if ingested and is noted for the way it
frequently causes skin reactions.

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Bay leaf oil - can be a potent antioxidant, but also can be potent
skin irritant due to its fragrant component.
Bee pollen - can also be a potent skin irritant and allergen.
Benzyl salicylate - a volatile fragrance chemical with a sweet,
floral odor used to impart scent to cosmetic products and
perfumes. Applied topically, it can cause allergic reactions, even in
small amounts.
Black pepper extract and oil - used topically as a
counterirritant, which means it can cause significant skin
irritation. May be listed by its Latin name Capsicum.
Bois oil - fragrant oil that has no research showing it has benefit
for skin.
Borate - group of compounds used in cosmetics in small
quantities primarily as pH adjusters or as antimicrobial agents. In
larger amounts, due to their high pH, they can be significant skin
irritants.
Borax - it has fungicide, reservative, insecticide, herbicide, and
disinfectant properties. The pH range of borax is about 9 to 11,
therefore, it can be a significant skin irritant when used in
cosmetics.
Botanicals - general term for a large group of natural ingredients.
Botanicals may or may not be organic, and their benefit or risk for
your skin depends on the specific botanical. Shopping for products
with botanical/natural ingredients without knowing which ones
to avoid a surefire way to cause needless irritation that leads to a
host of skin problems.

GreenAdvisor

Cosmetics
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Good Business Behaviors

List of poor ingredients

Butylphenyl methylpropional - synthetic fragrance ingredient with


a strong floral scent. Its use in cosmetics is restricted due to concerns
over irritation and allergic reactions. The presence of this ingredient
must be indicated in the list of ingredients if the product contains more
than 0.001% and is meant to be left on skin.
Calamine - preparation of zinc carbonate, colored with ferric oxide (a
form of rust). Zinc carbonate is a counterirritant used to reduce itching.
It is still an irritant when applied to skin so it should be used only as
needed.
Cananga extract - fragrance used in cosmetics; it can be a skin
irritant.
Capsicum - large group of plants consisting primarily of the pepper
family, including chili peppers and paprika. Capsicum and substances
derived from it can cause allergic reactions or skin irritation and should
never be applied to abraded skin.
Cardamom - plant of the ginger family, used as fragrance in cosmetics.
Terpene, one of its major constituents, can be a skin irritant and
sensitizer.
Carvone - essential oil used as a flavoring agent and fragrance
component in cosmetics. It can be a significant skin sensitizer or
allergen.
Cedarwood - fragrant plant extract. There is evidence that cedarwood
oil is allergenic and can cause skin irritation.
Cinnamyl alcohol - a volatile fragrance ingredient that contains
extracts from cinnamon and balsam of Peru and is capable of causing
allergic or sensitised reactions on skin.
Clary oil - used as fragrance; can be a skin irritant or sensitizer.

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Clover blossom - contains eugenol, which can be a skin sensitizer


and cause photosensitivity.
Coleus barbatus - member of the mint family and also known as
korskolin; can be a skin irritant.
Corn mint - also known as wild mint; it can be a skin irritant.
Counter-irritant - ingredients such as menthol, peppermint,
black pepper, camphor, and mint are counter-irritants.
Counter-irritants are used to induce local inflammation for the
purpose of relieving inflammation in deeper or adjacent tissue. In
other words, they substitute one kind of inflammation for
another, which is never good for skin.
Cyclamen aldehyde - synthetic fragrant component in products,
it can be a skin irritant.
Dimethyl ether - colorless gas used as a propellant in aerosol
products. It is toxic if inhaled and can be irritating to skin.
Elecampane - with a Latin name Inula helenium, it is a plant
that can be very irritating to the skin and can trigger allergic
reactions.
Esculin - component of horse chestnut, it is considered a toxin
and is not recommended for skin.
Eucalyptus oil - fragrant plant oil which active constituents are
found in the leaves and in the oil obtained from them. The oil has
antimicrobial and antifungal activity, but is also a potent skin
irritant due to its chemical components, some of which are toxic
and can be fatal if ingested.

GreenAdvisor

Cosmetics
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Good Business Behaviors

List of poor ingredients

Eugenol - a volatile fragrance chemical that occurs naturally in cloves,


basil, and bay leaves, among other plants. Eugenol is often part of the
fragrance in cosmetics products, and is known to cause irritation that
may include redness, dryness, scaling, and swelling.
Fennel oil - volatile, fragrant oil that can cause skin irritation and
sensitivity.
Fig - fruit that contains psoralens, which are compounds that may
cause photodermatitis. Topical application can cause contact
dermatitis.
Fumaric acid - it can cause serious skin irritation.
Galbanum - fragrant substance that, because of its resin and volatile
oil content, can be extremely irritating and sensitizing on abraded
skin.
Gardenia florida extract - flower extract used in cosmetics to
impart fragrance. There is limited research proving its benefit for
skin, and its fragrance component may be irritating, thus canceling
out the antioxidant benefit.
Geranium oil - fragrant oil that can have antimicrobial properties,
but also can be a skin sensitizer or irritant.
Grapefruit oil - topical application of grapefruit oil may cause
contact dermatitis from its chief fragrance chemical limonene.
Guaiac wood - used as a fragrant extract in cosmetics. It is a potent
skin irritant.
Guarana - herb that contains two and a half times more caffeine than
coffee. It can have constricting properties on skin and can therefore be
a skin irritant.

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Hayflower extract - plant extract that, due to its constricting


effect on skin, can be an irritant. There is no research supporting
the claim that it has any effect on skin.
Hedione - synthetic fragrant component in products, which also
can be a skin irritant.
Hexyl cinnamal - fragrance ingredient used in many perfumes
and often seen in fragranced skin care products. It imparts a
jasmine-like scent. Its considered as a fragrance allergen.
Horseradish - plant that can irritate skin and should never be
applied to abraded skin.
Hydrogen peroxide - it is problematic as a topical disinfectant
because it can greatly reduce the production of healthy new skin
cells. When properly stabilised, hydrogen peroxide is a very good
ingredient to use in oral-care products claiming to whiten teeth.
Jonquil extract - fragrant plant extract that poses a strong risk of
skin irritation.
Juniper berry - plant that can have anti-inflammatory properties
for skin, although with repeated application can result in skin
irritation. Juniper lacks sufficient data proving it is safe for use on
skin, and is chiefly added, in oil or extract form, to impart
fragrance.
Kava-kava extract - extract of the piper methysticum plant that
has analgesic properties, but can also cause skin irritation and
dermatitis.
Lavandin oil - essential oil of the hybrid lavender plant Lavandula
hybrida and used in cosmetics as a fragrance ingredient. Its irritant
potential for skin is similar to that of lavender oil and camphor.

GreenAdvisor

Cosmetics
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17

Good Business Behaviors

List of poor ingredients

Lavender extract and oil - the fragrance constituents in lavender


oil, linalool and linalyl acetate, oxidize when exposed to air, and in this
process their potential for causing an allergic reaction is increased.
Limonene - chemical constituent of many natural fragrant
ingredients, notably citrus oils such as lemon and pine trees or species
of the mint family. Topically, limonene can cause contact dermatitis
and is best avoided unless its presence in skincare products is
minuscule.
Lovage root extract - extract that is administered orally as a diuretic.
Theoretically, it can cause phototoxic reactions, including
photosensitivity dermatitis.
Mandarin orange oil or extract - primarily used as a fragrance; it
can be a skin irritant.
Marjoram - herb with a fragrant component used in cosmetics; can
be a skin irritant.
Matrix metalloproteinases - lso called MMPs, a group of 23
different enzymes that cause substances in the body to break down. Of
the 23 types, MMP-1, also known as collagenase, is responsible for the
destruction of collagen.
Menthol - derived from peppermint, menthol can have the same
irritating effect as peppermint on skin. Despite its documented ability
to irritate skin, menthol is included in a surprisingly large number of
products, particularly those claiming to help oily or acne-prone skin.
Unfortunately, the cooling, refreshing sensation menthol causes is
direct evidence that your skin is being irritated, not soothed.

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Methyldibromo glutaronitrile - formaldehyde-releasing


preservative that can also be quite sensitizing when used in
leave-on products.
Myrtle extract - contains volatile oil and tannins, and can have
fungicidal, disinfectant, and antibacterial properties. It contains
1,8-cineole, a constituent responsible for toxicity. It is
recommended that this not come in contact with skin.
Narcissus poeticus wax - fragrant flower extract that can cause
irritation and dermatitis.
Neroli oil - fragrant plant oil whose fragrance component, which
has an orange blossom scent, can be a skin irritant and sensitizer.
Nitrogen - used as a propellant in cosmetic products; as nitric
oxide, it can generate free-radical damage and cause cell death.
Para-aminobenzoic acid (PABA) - sunscreen ingredient rarely
used since the 1990s because of strong potential for allergic
reactions.
Ranunculus ficaria extract - extract that may have antibacterial
and antifungal properties and that is used in the treatment of
hemorrhoids. However, applied topically it can cause skin irritation
and may also cause photodermatitis.
Resorcinol - considered an effective topical disinfectant in
concentrations of 1% to 3%. However, there is also research
showing it to be overly irritative for skin.
Rose oil - fragrant, volatile oil that can be a skin irritant and
sensitizer.
Sandalwood oil - fragrant oil that can cause skin irritation or
allergic reactions.

GreenAdvisor

Cosmetics
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Good Business Behaviors

List of poor ingredients

Sausurrea oil - also called costus oil. Volatile oil and fragrant
component used in cosmetics; it can be a skin irritation.
SD alcohol 40-2 - denatured alcohol used as a solvent. It can be
drying and irritating to skin when one of the main ingredients in a
cosmetics product.
Sodium C14-16 olefin sulfonate - used primarily as a detergent
cleansing agent, but is potentially drying and irritating for skin. Can
be derived from coconut.
Sodium carbonate -absorbent salt used in cosmetics; it can also be a
skin irritant.
Sodium cocoate - used as a cleansing agent primarily in soaps. It can
be drying and irritating for skin.
Sodium lauryl sulfate - in amounts of 2% to 5% can cause allergic or
sensitizing reactions for many people.
Sodium silicate - highly alkaline and potentially irritating antiseptic
and mineral used in cosmetics.
Spearmint oil - fragrant, volatile oil that can cause skin irritation and
allergic reactions.
Sulfur - antibacterial agent that can be a potent skin irritant and
sensitizer. Sulfur also has a high pH, which can encourage the growth
of bacteria on skin.
Tangerine oil - fragrant, volatile citrus oil that can be a skin irritant.
TEA-lauryl sulfate - detergent cleansing agent thats considered too
drying, particularly when its the primary cleansing ingredient.

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Thioglycolate - compound used in permanent waves and


depilatories either to alter the structure of hair or to dissolve it.
These are potent skin irritants.
Thyme oil - plant oil (Latin name Thymus vulgaris) that is a
source of potent antioxidants, but its fragrant components (which
are part of the oil itself) pose a risk of irritation.
Tormentil extract - plant that can be irritating due to its tannin
content, which causes skin constriction.
Verbena extract - fragrant extract that can be a skin irritant.
Vetiver oil or extract - fragrant component in skin-care
products that also has some antibacterial properties.
Volatile oil -group of volatile fluids derived primarily from plants
and used in cosmetics primarily as fragrant additives. These
components most often include a mix of alcohols, ketones,
phenols, linalool, borneol, terpenes, camphor, pinene, acids,
ethers, aldehydes, and sulfur, all of which have extremely irritating
and sensitizing effects on skin.

03
Food production

GreenAdvisor

Food production
1.

20

Good Business Behaviors

Controversial ingredients

No use of irradiation, which is used to create a false sense of 2.


security about food safety. It is promoted as a solution to the
overcrowded and unsanitary conditions on factory farms, but kills
also vitamins and may not eliminate all the bacterias. Irradiated
foods sold in grocery stores are required to be labeled.

Food colors
2.1 E102 Yellow #5 - used in desserts, candy and baked goods.Thought to
cause kidney tumors, according to some studies.
2.2. E110 Yellow #6 - carcinogen used in sausage, beverages and baked
goods. Thought to cause kidney tumors, according to some studies.
2.3. E121 Citrus red #2 - used to color oranges. Can cause cancer if you
eat the peel.
2.4. E123 Red #2 - food coloring that may cause both asthma and
cancer.
2.5. E127 Red #3 - a carcinogen, that is added to cherry pie filling, ice
cream and baked goods. May cause nerve damage and thyroid cancer.
2.6. E129 Red #40 - found in many foods to alter color. All modern food
dyes are derived from petroleum. A carcinogen that is linked to cancer in
some studies. Also can cause hyperactivity in children. Banned in some
European countries.
2.7. E132 Blue #2 - used in candy and pet food beverages. Can cause brain
tumors.
2.8. E133 Blue #1 - used in bakery products, candy and soft drinks. Can
damage chromosomes and lead to cancer.
2.9. E143 Green #3 - used in candy and beverages. May cause bladder
tumors.
2.10. E150 Caramel coloring - in soft drinks, sauces, pastries and breads.
When made with ammonia, it can cause cancer in mice. Food companies
are not required to disclose if this ingredient is made with ammonia.
2.11 E155 Brown HT - used in many packaged foods. Can cause
hyperactivity in children, asthma and cancer.
2.12 E160b Bixin/Norbixin/Annatto - food coloring that can cause
hyperactivity in children and asthma.

GreenAdvisor

Food production
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Good Business Behaviors

Controversial ingredients

Sulfites: Used to keep prepared foods fresh. Can cause breathing


difficulties in those sensitive to the ingredient.
3.1. E150d Sulphite ammonia caramel
3.2. E150b Caustic sulphite caramel
3.3. E222 Sodium bisulphite (sodium hydrogen sulphite)
3.4. E221 Sodium sulphite
3.5. E224 Potassium metabisulphite
3.6. E223 Sodium metabisulphite
3.7. E225 Potassium sulphite
3.8. E227 Calcium hydrogen sulphite
3.9. E226 Calcium sulphite
3.10. E228 Potassium hydrogen sulphite
E173 Aluminum - a preservative in some packaged foods that can
cause cancer.
E209/E214/E216/E218 Parabens - used to stop mold and yeast
forming in foods. Can disrupt hormones in the body, and could be
linked to breast cancer.
E211 Sodium benzoate - used as a preservative in salad dressing and
carbonated beverages. A known carcinogen and may cause damage
our DNA.
E220 Sulfur Dioxide - a preservative for dried apricots, dried figs,
and other dried fruits, owing to its antimicrobial properties, and is
called E220 when used in this way in Europe. As a preservative, it
maintains the colorful appearance of the fruit and prevents rotting.
E251 Sodium nitrate - a preservative and color fixative in cured
meats and poultry to stop bacterial growth. Linked to cancer in
humans.
E310 Propyl gallate - found in meats, popcorn, soup mixes and
frozen dinners. Shown to cause cancer in rats and humans. Banned in
some countries.

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E319 Tert butylhydroquinone - used to preserve fish products.


Could cause stomach tumors at high doses.
E320 BHA/ E321 BHT - a fat preservative, used in foods to extend
shelf life, e.g. breakfast cereal. Also used in jet fuel and embalming
fluid. Linked to cancerous tumor growth, liver damage and is harmful
to aquatic organisms.
E361 Disodium inosinate - in snack foods. Contains MSG.
E407 Carrageenan - stabilizer and thickening agent used in many
prepared foods. Can cause ulcers and cancer.
E435 Polysorbate 60 - a thickener that is used in baked goods. Can
cause cancer in laboratory animals.
E518 Magnesium sulphate - used in tofu, and can cause cancer in
laboratory animals.
E621 Monosodium glutamate (MSG) - flavor enhancer that can
cause headaches. Linked in animal studies to nerve damage, heart
problems and seizures.
E627 Disodium guanylate - used in snack foods, and contains MSG.
E903 Carnauba wax - used in chewing gums and to glaze certain
foods. Can cause cancer and tumors.
E924 Potassium bromate - added to breads to increase volume.
Linked to cancer in humans
E926 Chlorine dioxide - used in bleaching flour. Can cause tumors
and hyperactivity in children.
E927 Azodicarbonamide - used in bagels and buns. Can cause
asthma.
E943a Butane - put in chicken nuggets to keep them tasting fresh. A
known carcinogen.
E950 Acesulfame potassium - used with other artificial sweeteners
in diet sodas and ice cream. Linked to lung and breast tumors in rats.

GreenAdvisor

Food production
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Good Business Behaviors

Controversial ingredients

E951 Aspartame - sweetener. Can cause dizziness, headaches, blurred


vision and stomach problems.
E954 Saccharin - carcinogen found to cause bladder cancer in rats.
E955 Sucralose - sweetener. Can cause swelling of liver and kidneys
and a shrinkage of the thymus gland.
E1403 Bleached starch - can be used in many dairy products.
Thought to be related to asthma and skin irritations
E1520 Propylene glycol - better known as antifreeze. Thickens dairy
products and salad dressing.
High fructose corn syrup(HFCS) - sweetener made from corn
starch. Made from genetically-modified corn. Causes obesity,
diabetes, heart problems, arthritis and insulin resistance.
Agave nectar - sweetener derived from a cactus. Contains high
levels of fructose, which causes insulin resistance, liver disease and
inflammation of body tissues.
Table Salt is a manufactured form of sodium called sodium
chloride. While similar to naturally occurring rock, crystal, or sea
salt, table salt merely mimics the taste of these elements.
Enriched flour - used in many snack foods. A refined starch that is
made from toxic ingredients.
Recombinant Bovine Growth Hormone (rBGH) genetically-engineered version of natural growth hormone in cows.
Boosts milk production in cows. Contains high levels of IGF-1, which
is thought cause various types of cancer.
Refined vegetable oil - includes soybean oil, corn oil, safflower oil,
canola oil, and peanut oil. High in omega-6 fats, which are thought to
cause heart disease and cancer.

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Brominated vegetable oil(BVO) - keeps flavor oils in soft drinks


suspended. Bromate is a poison and can cause organ damage and birth
defects. Not required to be listed on food labels.
Olestra - fat-like substance that is unabsorbed by the body. Used in
place of natural fats in some snack foods. Can cause digestive
problems, and also not healthy for the heart

Beverage Cold drinks are packed with phosphoric, fumaric,


gluconic, acetic, tartaric, and citric acids to give it the sting which is
craved by many consumers and are dangerous in big amounts.
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Sugar ranks topmost among the harmful ingredients found in cold


drinks.A bottle of soft drink contains very high content of sugar
which is tolerated due to the presence of Phosphoric Acid. The
insulin burst followed by high intake of sugar causes high absorption
of caffeine, rise in blood pressure, and increases sugar level in blood.
It is also known to cause rise in Dopamine causing sense of pleasure
and hence craving for more deathly liquid. Last but not the least,
sugar adds calories to the diet causing obesity issues.
Caffeine is added to increase the flavor of soda in cold drinks. Many
soda manufacturers add caffeine to the drink to make it addictive to
consumers.
Synthetic Vitamin C found in drinks can cause kidney stones, gout,
arthritis and ulcers, and can even cause heart disease
Pesticides - in developing nations many soft drinks contain , which
cause cancer, birth defects and bring down immunity of the body
High pH - found in bottled distilled water. Results to a loss of
alkaline minerals such as calcium, magnesium and potassium.

GreenAdvisor

Food production
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Good Business Behaviors

Controversial ingredients

DHMO - chemical found in fruit juice. It is a constituent of many


known toxic substances, diseases and disease-causing agents,
environmental hazards and can even be lethal to humans in quantities
as small as a thimbleful.
High-Fructose Corn Syrup - a dangerous product with inclination
to increase the risk of metabolic syndrome, diabetes and
cardiovascular problems.
E102 Tartrazine, E122 carmoisine and E133 brilliant blue - the
colors that have adverse effects on the body, yet it is banned only in
few countries.
E150 caramel coloring - obtained by almost burning sugar which
turns it into a highly carcinogenic ingredient.
E200 Sorbic acid - found in a lot of types of beverages can irritate
the nose, eyes and throat.
E210 Benzoic acid - a preservative that causes allergies and
intolerances. This results to asthma, itchy skin eruptions and
hyperactivity.
E260 Acetic acids - Commercially produced by bacterial
fermentation of sugar, molasses or alcohol or by chemical synthesis
from acetealdehyde.
E290 Carbon dioxide - responsible for the tangy taste, sparkle and
preservation of the soft drink. It is a harmful substance which can
cause severe cell damage in our body.
E297 Fumaric acid - a food additive, which is used as an acidity
regulator.
E330 citric acid - can destroy the hard enamel of the teeth that will
lead to tooth decay and eventual loss. Found in colas and commercial
juices.
E338 Phosphoric acid - found in soft drinks is harmful to bones and
teeth because it weakens the bodys ability to utilize calcium.

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E344 Tartaric acids - used in many foods including dairy based


drinks.
E452i Sodium hexametaphosphate can lead to a loss of calcium
and cause kidney damage
E574 Gluconic acid
E951 Aspartame - an artificial sweetener used in manufacture of cold
drinks is a highly carcinogenic product with lot of additional ill effects
on healtH.
E952 Sodium cyclamate -sweetener, that is considered to be
carcinogenic and has similar effects to saccharin.
E954 Saccharin - found in diet soft drinks. It is banned in many
nations due to its harmful health effects.

GreenAdvisor

Food production

Food quality

Sustainable seafood is seafood that is either caught or farmed in


ways that consider the long-term vitality of harvested species and the
well-being of the oceans, as well as the livelihoods of fisheries-dependent
communities. Informed consumers can make all the difference by finding
out where their fish comes from and by making responsible choices.
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24

Good Business Behaviors

Avoiding the use of wild-caught fish as feed, a practice that puts


enormous additional stress on wild fish stocks.
Fish farms should implement sustainable operations to minimize
environmental impacts such as pollution, disease, and other damage
to coastal ecosystems on which wild species depend.
Sustainable wild fisheries must be well managed, with accurate
population monitoring and regulations that can track seafood from
the fishing boat to the dinner table.
Mercury accumulates over time in the fish and is then passed on to
humans when we eat them. Women who are pregnant or nursing
and individuals who eat seafood more than three times per week
should choose fish low in mercury because of their inherent
life-history characteristics.
Do not use illegal fishing methods such as explosives.
Fish farmers have to make sure that they do not damage the natural
wild habitat with their actions (using chemicals etc).
Do not use bottom-towed fishing as it damages the ecosystem
including corals, turtles etc.
Promotion of conservation of different species of fish globally.
Follow the quotas on fishing established by authorities.
Member of FishChoice, which helps businesses to make more
conscious decisions and sell sustainable products.
Have a low vulnerability to fishing pressure, and hence a low
probability of being overfished.

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Have stock structure and abundance sufficient to maintain or


enhance long-term fishery productivity.
Promote effective ways of capturing fishes that maintain natural
functional relationships among species in the ecosystem, conserve the
diversity and productivity of the surrounding ecosystem, and do not
result in irreversible ecosystem state changes
Have a management regime that implements and enforces all local,
national and international laws and utilizes a precautionary approach
to ensure the long-term productivity of the resource and integrity of
the ecosystem.
Employ methods to treat and reduce the discharge of organic waste
and other potential contaminants so that the resulting discharge does
not adversely affect the surrounding ecosystem.
Implements and enforces all local, national and international laws and
customs and utilizes a precautionary approach (which favours
conservation of the environment in the face of irreversible
environmental risks) for daily operations and industry expansion.
Handling and storing of food

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Proper product handling and technical malfunctions during


manufacturing processes to avoid food waste, in manufacturing
sector.
Improving stock management system to reduce the cause of food
waste, particularly in relation to shorter shelf-life products, with 16
difficulties anticipating demand resulting in overstocking.
Reservation requirements for cafeterias.
Food ordering flexibility in hospitals.

GreenAdvisor

Food production
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Good Business Behaviors

Food quality

Proper care of storing items, specially linked meat and dairy products
which are particularly vulnerable to temperature changes during
transportation and storage, risking premature spoilage and impacting
food safety.
Organizing awareness campaigns about food waste.
Promotion of informational tools, such as sector specific prevention
guidelines and handbooks.
Training programmes such as food service staff prevention skills.
Organizing waste-free cooking workshops for consumers.
Waste measurement activity (e.g. hands-on quantification and
composition analysis of food waste by households, restaurants or
schools).
Research/development/innovation of new sector/product specific
prevention methodologies to decrease food waste.
Development of industrial uses - turning food waste into by-products
for other purposes (such as the production of fish chips from
manufacturing sector fish waste, or gelatin production from pork
skins, bones etc.).
Provide information about personal experience in platforms for the
sharing of best practice.
Develop/disseminate consumer information on avoiding
over-purchasing.
Develop/disseminate consumer information on the meaning of food
date labels
Develop/disseminate consumer information on better storage of food
Develop/disseminate consumer information on more sustainable
food preparation and use of leftovers.
Education campaigns on food waste prevention aimed at children.
Education campaigns on food waste prevention aimed at adults.

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Facilitate the exchange of good practices on food waste prevention


and reduction activities at all levels: producers, retailers as well as
local, regional and national authorities.
Set clear goals to reduce food waste and take measures to achieve
these goals
Food production facilities/quality

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Supermarket in Denmark 50% lower than any other grocery store in


the city, because the food is past its official expiry date or has
damaged packaging.
French supermarket sells ugly fruits.
Implementation of Pathogen Monitoring Environmental Monitoring
Program (PEMP) in food manufacturing facilities. Corporate and
facility leadership need to understand and support this program and
supply appropriate resources and recognition to ensure that it is
viewed as an important part of the food safety culture for the
organization.
Complete evaluation of the science-based food safety risk. Each
facility and product type should have a science-based sampling plan
for any PEMP deemed necessary based on the risk evaluation.
Products should be conveyed in fully enclosed piping into the final
container with little to no likelihood of contamination or hot filled
under controlled conditions, so the product will not have a
reasonable likelihood of becoming contaminated.
Choose right packaging for each type of products to avoid
contamination.
Difficult-to-clean sites in product contact areas and close to product
contact areas should be heavily under control.

GreenAdvisor

Food production
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Good Business Behaviors

Food quality

Technicians should be allowed to take creative samples,


investigating novel sites not sampled in the past. Technicians need to
be trained to understand the difference in the implication to finished
product between sampling a product contact surface and a
non-product contact surface.
Random controls out of the regular plan to increase the safety and
quality of the products.
All the results should be reviewed on a timely basis and organized in
a manner allowing easy visualization of findings.
When problem occurs, the food safety team should also consider
changes in personnel practices, training, equipment or facility
modifications, process or product changes, or other activities
resulting in a permanent fix of the problem.
All findings, whether positive or negative, should be documented to
be easily processed when necessary.
Raise public awareness concerning foodborne illnesses, which is a
responsibility that the food industry has.
Employers have a responsibility to provide a well-designed,
informational training program for employees to follow while on the
job to provide high-quality food to all the people.
Workers have to follow and understand basic food protection
practices and maintain a high degree of personal cleanliness and good
sanitation practices to prevent food product contamination.
Employees must wear different colored smocks when going from a
raw processing part of the establishment to the cooked processing
side. They should also step into a sanitizer footbath between the two
processing areas to eliminate the bacteria on their shoes.
Any employee who is affected with, has been exposed to, or is a
carrier of a communicable disease, should not be allowed to work
around food or has any kind of symptoms of flu or respiratory
problem.

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Company policy should be established requiring that employees


report any active case of illness to supervisors before beginning work.
Employees must wash and sanitize their hands thoroughly in a
hand-washing facility before starting work, especially if the employee
has direct contact with food. And it should be monitored by the
supervisors on regular basis.
Management should serve as role models for good work habits and
acceptable hygienic practices. They should continually emphasize
how important it is.
Policies should reassure the employees that they will not lose their
jobs if they report an illness or a communicable disease. Once
employees understand what is expected of them, effective supervision
of employee practices should be used to ensure that employees follow
proper procedures.
Training should be conducted annually and reviewed whenever
incorrect practices are observed.
Food certifications/alliances

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Certified Humane - This certification requires the humane


treatment of farm animals from birth to slaughter. Cages, crates and
tie stalls are all forbidden and animals must be able to engage in
natural behaviors, such as wing flapping for chickens or the ability to
root around for pigs.
Organic - Organic foods are produced without synthetic pesticides,
herbicides or fertilizers; sewage sludge is forbidden; seeds and food
cannot be treated with irradiation; and GMO seeds are not used. On
average, organic food takes 30% less energy to produce.

GreenAdvisor

Food production
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Good Business Behaviors

Food quality

Fair Trade - The Fair Trade label promotes standards for fair labor
practices, environmentalism, social policy, fair pricing, and
community development. It is a regulated term that is third-party
verified.
Food Alliance Certification - This certification is a comprehensive
third-party certification for social and environmental responsibility
in agriculture and the food industry. The Food Alliance Certification
ensures safe and fair working conditions, humane animal treatment
and careful stewardship of ecosystems.
Marine Stewardship Council (MSC) - It is a fishery certification
program and seafood ecolabel that recognizes and rewards
sustainable fishing. The MSC standard is based on three core
principles: health of the stock; impact on the marine ecosystem; and
management of the fishery.
Non-GMO - This is the only North-American third party
verification and label for non-GMO food and products. The
non-GMO label ensures that products are free of genetically modified
organisms
GFSI
HACCP(hazard analysis and critical control points) - It is an
international standard defining the requirements for effective control
of food safety.
ISO 22000 - certification covers all the processes in the food chain
that impact the safety of the end product. It specifies the
requirements for a comprehensive food safety management systems
ISO 28000 supply chain security management systems to protect your
goods from point of manufacturing to point of sale.
UTZ Certified - is a worldwide certification program that sets
standards for responsible agricultural production and sourcing of
coffee, cocoa and tea.

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GFCP (Gluten-Free Certification Program) - is designed for


those retailer-owned and national brand manufacturers, who
wish to produce gluten-free products and safely make a
"gluten-free" product label claim.
Global Food Safety Initiative (GFSI) Certification - was
established to ensure confidence in the delivery of safer food to
consumers, while continuing to improve food safety throughout
the supply chain. These global standards address food, packaging,
packaging materials, storage and distribution for primary
producers, manufacturers and distributors.
Trustea Code is designed to evaluate and offer certification for
the social, economic, agronomic and environmental performance
of Indian tea estates.
FSC certification ensures that products come from responsibly
managed forests that provide environmental, social and economic
benefits.
The Rainforest Alliance - working to conserve biodiversity
and ensure sustainable livelihoods by transforming land-use
practices, business practices and consumer behavior.
Best Aquaculture Practices (BAP) - standards which address
environmental and social responsibility, animal welfare, food
safety and traceability for aquaculture facilities. BAP certification
defines the most important elements of responsible aquaculture
and provides quantitative guidelines by which to evaluate
adherence to those practices.
SQF - food safety standard that supports industry or
company-branded products and offers benefits to suppliers and
their customers. Products produced and manufactured under the
SQF Code certification retain a high degree of acceptance in
global markets.

04
Apparel

GreenAdvisor

29

Good Business Behaviors

Apparel
Environmental aspects: use of natural resources including lots of
water, and agricultural energy to produce natural ibers and processing for
synthetic fabrics; dyes, bleaches and chemical processing
Textile Production: Sustainable materials from ecological crops:
1. Organic:
cotton - carbon-neutral and grown without toxic, synthetic
chemical inputs
hemp - rapidly renewable, able to grow without agrochemicals and
pesticides
bamboo - renewable, biodegradable and possesses natural
antibacterial properties
wool - renewable, grown without chemical input, produced in
sustainable farms
2. Recycled: recycled polyester - made from cast-off polyester fabric
and soda bottles, has a 75 percent lower carbon footprint than
virgin polyester
3. Upcycled:
made from materials that are not originally used to make fibers
soy cashmere/ silk - made from soy protein fiber, reused from left
over of soybeans
tencel - made from natural cellulose wood pulp, fully biodegradable
fish leather - less harmful on the environment due to no
hair-removal being required, leading to less solid waste and organic
pollutants in the wastewater from the process no poisonous,
explosive hydrogen sulfide gas is released in the process
free from chlorine bleaches and synthetic dyes - natural dyes or
colored cotton instead
improved textile recycling technology - closed-loop systems
reuse of textile leftovers into regenerated yearns

Social & Ethical aspects


1.
2.
3.
4.
5.
6.

Organic and fair trade - no forced labour, fair working conditions


Ethically-driven clothing labels
Requires costumers ways to change - instead of overconsumption
and waste, ecological thinking, using clothes longer, consciousness
Second-hand stores and charity shops
Fashion brands approved by Fair Wear Foundation: to improve
labour conditions in the garment industry
Eco-friendly and politically conscious clothing production

05
Electronics
The electronics sector produces electronic equipment for
industries and consumers' electronics products, such as
computers, televisions and circuit boards. Electronics sector
growth is greatly accelerated by increasing consumer spending
around the world. The main goal in this industry nowadays is to
improve working conditions and the environment throughout
the global electronics supply chain.

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31

Good Business Behaviors

Electronics
Raw materials
1.
2.

3.
4.
5.
6.

7.
8.
9.

10.

11.

12.
13.

Operate within ecological limits and protect critical natural capital.


Evaluate the effects of phosphate mining, processing and
reclamation on the environment and develop methods for
minimizing and ameliorating impacts.
Develop methods for reducing or eliminating clay settling ponds.
Find environmentally acceptable uses for phosphatic clays.
Develop technologies for solving the dolomite problem.
Address the environmental, economic, health and social impacts
and benefits of mining throughout their life cycle, including
workers' health and safety.
Develop procedures or technology to reduce risks of
occupational-related illness or injury to persons employed.
Ensure a fair distribution of the costs and benefits of development.
Respect and reinforce the fundamental rights of human beings,
including civil and political liberties, cultural autonomy, social and
economic freedoms, and personal security.
Evaluate the occupational, public, and environmental health aspects
of technologies, procedures, and practices through the mining and
beneficiation, chemical processing, reclamation, and public and
environmental health research programs.
Evaluate the occupational, public, and environmental health aspects
of exposure to technologically enhanced naturally occurring
radioactive materials.
See to sustain improvements over time, ensure that depletion of
natural resources will not deprive future generations.
Support representative democracy, including participatory
decision-making.

14.
15.
16.
17.

Ensure transparency through providing all stakeholders with


access to relevant and accurate information.
Increase knowledge of the functioning of hydrologic systems in
mining areas and develop methods for enhancing them.
Ensure accountability for decisions and actions, which are based on
comprehensive and reliable analysis.
Encourage cooperation to build trust and shared goals and values.

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32

Good Business Behaviors

Electronics
Manufacturing
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

13.
14.

Improving the water efficiency in manufacturing with specific focus


on water-stressed regions.
Replace petroleum derived raw materials with renewable materials.
Waste monitoring from manufacturing sites.
Monitoring the quantity of CO2 emitted in manufacturing or in the
broader supply chain.
Reduce the use of electricity, paperboard, and CO2 per pound of
product shipped.
Use 100% renewable energy for construction.
Invest in environmental measures, like environmental impact
assessment.
Provision of operating rules and mechanisms for planning and
controlling the flow of materials.
Integration of environmental protection, compliance, health and
safety systems corporate wide.
Consider the use of chemicals derived from renewable resources.
Consider selection of suppliers which have established and are
publishing a sustainability policy.
Consider reducing temperature during manufacturing or filling by
application of new technologies such as cold emulsification
technology.
Explore options for optimization of cleaning procedures with the
aim of using less water for washing.
Consider insulation measures for buildings to reduce energy
consumption for heating, air conditioning and hot water piping.

15.
16.
17.
18.

19.

20.

Consider 'energy recycling' from hot waste water or air.


Consider replacement of old equipment by new, energy efficient
electrical devices.
The suitability of reusing products should be carefully considered
due to safety concern about potential contamination.
Evaluate the safety of products during distribution in terms of
foreseeable mishandling and accidents as well as intended
handling.
Since some of the products are discharged down the drain after
use, the impact on the aquatic environment should be monitored
regularly and measures taken to reduce this impact.
Collecting the items you produce after they were used.

06
Tourism & Hospitality
Over the past six decades, tourism has experienced continued
expansion and diversification, to become one of the largest and
fastest-growing economic sectors in the world. Here are the
signs of sustainable business behavior in the industry.

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34

Good Business Behaviors

Tourism & Hospitality

Tourism

Environment
1.

2.

3.

4.
5.
6.
7.
8.
9.
10.
11.
12.

Direct financial contributions to the conservation of sensitive areas


and habitat: Eg. Revenue from park-entrance fees and similar
sources can be allocated specifically to pay for the protection and
management of environmentally sensitive areas.
Environmental awareness raising by getting partnership with
education: For instance, Honduran schoolchildren from the capital
city of Tegucigalpa are routinely taken to visit La Tigra cloud forest
visitor center, funded in part by eco-tourist dollars, to learn about
the intricacies of the rainforest.
Minimise air transport: a single transatlantic return flight emits
almost half the CO2 emissions produced by all other sources
(lighting, heating, car use, etc.) consumed per person yearly.
Apply for Environment Impact Assessment.
Commit to green initiatives, green guidelines.
Participate in green business society.
Promote city walking tour/bike tour.
Develop explore tour/hiking/trekking to natural sights .
Provide the use of electrical ticket/booking/boarding pass.
Minimise the use of plastic bags, encourage the use of recycled
materials.
Provide online guide book, or mobile application.
Use locally appropriate principles of sustainable construction and
design while respecting the natural and cultural surroundings. Eg.
consider local geography condition, preserve the groundwater
souces.

Social & Economic


1.
2.
3.
4.

5.
6.
7.
8.
9.
10.
11.
12.
13.
14.

Hire local tour guide.


Involving local people in drafting tourism policy and decisions.
Promoting local purchasing of food and building material.
Follow established guidelines or a code of behavior for visits to
culturally or historically sensitive sites, in order to minimize visitor
impact and maximize enjoyment.
Facilitate networking and sharing of information and knowledge.
Create partnership with NGOs/environmental organisation.
Encourage private sector investments.
Link tourism products to markets, control supply to meet tourists
demand.
Explain cultural norms to visitors.
Constantly report of indicators to track over time: number of
visitors, tourism employees, environmental impact, social impact.
Develop tourism in both high season and low season to sustain
local job.
Provide tours that suitable for disable people.
Comply with local land acquisition and land rights legislation and
local zoning and protected or heritage area requirements.
Make sure that historical and archeological artifacts are not sold,
traded, or displayed, except as permitted by law.

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35

Good Business Behaviors

Tourism & Hospitality

Hospitality

Environment
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

13.
14.

Staff training on understanding and implementing green practices.


Guests education on green practices.
Ask for feedback from guests on green practices.
Ask for feedback from staffs on green practices.
Energy tracking system.
Energy-saving light bulbs (consist of LED, CFL, and T5 or T8
fluorescent lighting).
Electrical devices certified by ENERGY STAR or EU Energy Label,
Nordic Swan certification etc.
Set minimum cooling temperature at 22 degrees Celsius or higher.
Set maximum heating temperature at 22 degrees Celsius or lower.
Towel reuse plan - offer for guests a possibility to keep their towels
for the whole stay).
Linen reuse plan.
Recycling plan with at least two types of waste to be recycled (paper,
glass, cardboard, plastic, metal, single-stream recycling/mixed
recycling).
Implement waste tracking system.
At least 25% of total waste (measured in volume or weight)
diverted away from landfills and waste incinerators (ie. recycled,
reused, or composted).

15.

16.
17.

18.
19.
20.
21.
22.
23.
24.

Have a system that collects hazardous materials, and safely


dispose of, recycle, or return them to the manufacturer (paints,
coatings, printer cartridges, electronics, batteries, fluorescent
lightbulbs etc.).
Use reusable food service items, avoid plastic cutlery.
Donate leftover materials such as toiletries, food, furniture, or
electronics to charitable organizations, or firms which
reuse/re-process them.
Dispose of organic waste through composting on-site, or
composting off-site, or bio-mass digestors.
Minimise the use of herbicides, pesticides and chemicals
gardening
Use local plants in garden: Native gardening helps save water,
reduce pesticides, attract wildlife and support local ecology.
Have a rooftop garden.
Reduce stormwater runoff (rainwater collection, planted
swales/raingardens/water detaining ponds), pervious paving)
Provide shuttle bus to/from the hotel to touristic places, if not
located near public transport station.
Wastewater, including gray water, is treated effectively and
reused where possible.

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36

Good Business Behaviors

Tourism & Hospitality

Hospitality

Social
1.

2.
3.
4.
5.

6.
7.

Purchase food and beverages with certifications (EU Organic Label,


USDA Certified Organic, Rainforest Alliance Certified, Fair Trade
Certified, Marine Stewardship Council Blue Eco-label).
Take into consideration the origin of the food ingredients, whether
they are regionally/locally produced, Grown/produced on site etc.
Provide and promote drinkable tap water.
Engage with guests through corporate and brand websites, through
loyalty programme and via social media channels.
Work with industry peers to share knowledge and resources,
develop policy and implement programmes which have a positive
social, economic and environmental impact.
Have a comprehensive range of policies, standards, web-based
toolkits and training materials.
Recruit and promote individuals solely on the basis of their
suitability for the job. Do not discriminate on the grounds of race,
colour, ethnic or national origin, gender, sexual orientation, age,
religion, marital status or disability unrelated to the role.

07
Sport & Bodycare

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38

Good Business Behaviors

Sport & Bodycare


Sport clubs
1.
2.
3.

4.
5.
6.

1.
2.

3.
4.
5.

6.
7.
8.
9.
10.

Fair play means using only tactics that follow the spirit of the sport
Equal opportunities.
Encourage the use of bicycles(linking sports centres to local cycle
path networks, setting up safe place to park bicycles at sports
facilities etc.)
Spread information of environmentally sound sport via sports
dealers, for example.
Set up a system for collecting and recycling sport equipment
Provide code of behaviour.
Governmental sport organisations
Set a proper context for Fair Play
Publish clear guidelines on what is considered to be ethical or
unethical behaviour and ensure that, at all levels of participation and
involvement, consistent and appropriate incentives and/or
sanctions are applied.
Ensure that all decisions are made in accordance to a Code of Ethics
for their sport which reflects the European code.
Provide help and support to the media to promote good behaviour.
Raise the awareness of fair play within their sphere of influence
through the use of campaigns, awards, educational material and
training opportunities. They must also monitor and evaluate the
impact of such initiatives.
Sport volunteerism
Educational initiatives
Donations
Health initiatives
Fan appreciation

11.
12.
13.

14.

Supporting development of healthy communities


Supporting sports activities in schools
Enhancing the residential environment and expanding
opportunities for sport, games, and physical activity in public areas
within the urban area
Holding environmental- related competitions in sports
Athletes

1.
2.
3.
4.
5.
6.

7.

8.

9.
10.
11.

Supporting promotional activities of company (volunteerism)


Financial support
Representing only brand which create positive impact on audience
Following fair play rule
Receiving sponsorship from companies with good reputation,
supporting well-being, running business in ethical way.
Behaving in a such way that sets a good example and presents a
positive role model for children and young people; not in any way
to reward, to demonstrate personally, nor to condone in others
unfair play and to take appropriate sanctions against poor
behaviour.
Promoting positive aspects of the sport such as fair play and never
condone rule violations or the use of prohibited or
age-inappropriate substances.
Respecting the rights, dignity and worth of every athlete, coach,
technical officer and others involved in athletics and treat everyone
equally.
Never engage in any inappropriate or illegal behaviour.
Act with dignity and display courtesy and good manners towards
others.
Do not use illegal substance and methods (e.g. performance
enhancing drugs).

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39

Good Business Behaviors

Sport & Bodycare


12.
13.
14.

Obey the rules


Offer assistance to different volunteering organizations.
Promote a safe and healthy environment.

12.
13.

Government

Coaches
1.

2.

3.

4.

5.
6.
7.
8.
9.
10.
11.

Humanity: Respect the rights, dignity and worth of every human


being and their ultimate right to self-determination. Treat everyone
equitably and sensitively, within the context of their activity and
ability, regardless of gender, ethnic origin, cultural background,
sexual orientation, religion or political affiliation.
Be concerned primarily with the well-being, safety, protection and
future of the individual performer. There must be a balance
between the development of performance and the social, emotional,
intellectual and physical needs of the individual.
Coaches must not encourage performers to violate the rules of their
sport. They should actively seek to discourage and condemn such
action and encourage performers to obey the spirit of the rules.
Coaches must ensure that the activities, training and competition
programs they advocate and direct are appropriate for the age,
maturity, experience and ability of the individual performer.
Should never smoke while coaching.
Should not drink alcohol before coaching.
Establish safe work environment
Ensure the safety of the performers with whom they work
Ensure that the training follows the schedule and be flexible to
athletes condition.
Do not accept any kind of bribe
Respect autonomy of the player

Imposing sanctions when unfair behaviour occurs.


Encourage athletes to act as role models and take part in
communicating green messages to the community.

1.

Financial support to sport activities


Sport education

1.
2.
3.
4.
5.

6.

7.
8.
9.

Organise educational events( regarding to healthy, sport, wellbeing and so on)


Promote equity and fair treat
Encourage the adoption of high ethical standards in all aspects of
society within which sport operates.
Encourage educational professors to include the promotion of sport
and fair play as a central part of the physical education curriculum.
Ensure that all those within or associated with the organization who
have responsibility for children and young people are qualified at an
appropriate level to manage, train, educate and coach them, and in
particular that they understand the biological and psychological
changes associate with children maturation.
Prioritise health, safety and welfare of the child or young athlete and
ensure that such considerations come before vicarious achievement,
or the reputation of the school or club or coach or parent.
Support initiatives promoting fair play in sport
Provide sporting experiences for children that encourage a life-long
commitment to health related to physical activity.
Be aware of the physical and psychological changes that occur
during maturation and how these affect sport performance.

GreenAdvisor

40

Good Business Behaviors

Sport & Bodycare


10.
11.

12.
13.
14.
15.
16.
17.
18.
19.

20.
21.
22.
23.

1.
2.
3.

Prioritise the enjoyment of the participant.


Provide the child and young person and child's family with as much
information as possible to ensure awareness of the potential risks
and attractions of reaching higher levels of performance.
Foster awareness of the environment through sport events, for
example.
Encourage and support organisations and individuals that apply
healthy ethical principles in their sport-related activities.
Co-operate in promoting the Code of Sports Ethics and monitoring
its application.
Develop research on, and disseminate knowledge of, psychological
health.
Integrate the concept of sustainable development into sports
policies.
Change children habits towards healthy lifestyle
Source sports equipment which is environment-friendly.
Protect water reserves and preserve the quality of natural waters;
minimise activities that could pollute water resources, including
waste waters generated by sports activities
Ensure that all activities respect the environment
Minimise all forms of pollution, including noise pollution
Promote community programmes for the management and
recycling of wastes
Consider environmental factors in designing and constructing sport
avenue.
Sport media
Be honest in communication and provide trustworthy stories
Fair evaluation (create real picture of the concrete team)
Promoting only good behaviour lifestyle

4.
5.

Help to develop ethical behaviour in sport industry


Encourage sport organisations at every level to share their
experiences and tools in corporation of sustainability principles
within their event planning and operations.
Sustainable development for sport

1.
2.
3.
4.
5.
6.
7.
8.
9.

Promote and further develop forms of sport which are compatible


with nature and the environment
Secure and improve opportunities for sport and physical activity
outside vulnerable areas.
Preserve and increase the recreational quality of countryside and its
enjoyment value for those doing sport
Initiate and support green consulting services for sports facility
operators.
Broaden the purpose of using existing areas and buildings for sports
facilities.
Set up environmental management systems in sport equipment
companies.
Promote sustainable development in sport and to require from
different organizations to held accordingly
Commit to promote sustainability in sport
Encourage sports federations to develop technical rules their sports
requirements with environmental considerations, taking local
conditions into account.

08
Marine related activities
Oceans and seas play a crucial role in maintaining the global
environmental equilibrium. These areas are very covet by
tourists each summer so it is a challenge to make the marine
activities more sustainable to protect ecosystem of flora and
fauna.

GreenAdvisor

42

Good Business Behaviors

Marine related activities


General sustainability ideas for marine activities
1.
2.
3.
4.
5.

Knowledge of the marine ecosystem to not disturb it (breeding


period)
Avoiding pollution of the sea (waste, fuel, noise)
Supporting local and global marine environmental organizations
Participation in events of beaches/seas/oceans cleaning
Using natural energies as wind and water
Fishing

1.
2.

3.
4.
5.
6.
7.
8.
9.
10.
11.

Investing in regions close to the fisheries resources


Fish farms should implement sustainable operations to minimize
environmental impacts such as pollution, disease, and other damage
to coastal ecosystems on which wild species depend
Establishing strong relationships with local communities and other
stakeholders
No use of bottom-towed fishing as it damages the ecosystem
including corals, turtles etc.
Being member of the International Seafood Sustainability
Foundation
Partnership with scientists in order to understand the ecosystem
Reduction of bycatch
Promotion of ecosystem health
Traceability from the fishing until the selling in order to have a well
understanding about the suppliers
Voluntarily sharing confidential data with scientists to better
understand and manage related impacts
Avoiding the use of wild-caught fish as feed, a practice that puts
enormous additional stress on wild fish stocks

12.

13.
14.
15.
16.
17.
18.

19.
20.

21.

22.

23.

Sustainable wild fisheries must be well managed, with accurate


population monitoring and regulations that can track seafood from
the fishing boat to the dinner table
Do not use illegal fishing methods such as explosives
Fish farmers have to make sure that they do not damage the natural
wild habitat with their actions (using chemicals etc)
Promotion of conservation of different species of fish globally
Follow the quotas on fishing established by authorities
Member of FishChoice, which helps businesses to make more
conscious decisions and sell sustainable products
Have a low vulnerability to fishing pressure, and hence a low
probability of being overfished, because of their inherent
life-history characteristics
Have stock structure and abundance sufficient to maintain or
enhance long-term fishery productivity
Seafood from sustainable capture fisheries are captured in ways that
maintain natural functional relationships among species in the
ecosystem, conserve the diversity and productivity of the
surrounding ecosystem, and do not result in irreversible ecosystem
state changes
Have a management regime that implements and enforces all local,
national and international laws and utilizes a precautionary
approach to ensure the long-term productivity of the resource and
integrity of the ecosystem
Employs methods to treat and reduce the discharge of organic waste
and other potential contaminants so that the resulting discharge
does not adversely affect the surrounding ecosystem
Implements and enforces all local, national and international laws
and customs and utilizes a precautionary approach (which favours
conservation of the environment in the face of irreversible
environmental risks) for daily operations and industry expansion.

GreenAdvisor

43

Good Business Behaviors

Marine related activities


24.
25.
26.
27.

Developing sustainable development in the communities closest to


our fishing grounds
Respecting marine animals by understand fish breeding period
Feeding fishing building with solar panels, wave power or wind
turbine
Fishing with sailing boat to avoid using of fuel

15.
16.
17.

18.

Salling
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.

The sailing club participation in diverse events as cleaning of


beaches
Sailors participating in the recycling program
Local waterways are protected and the engine is performing
properly
Choice of a sustainable battery for the boat
Preventing oils and other toxic chemicals from sneaking into the
ocean by inspecting and maintaining your bilge
Proactively managing the vessel to reduce harmful environmental
impacts
Properly storing the boat for the winter
Boaters take steps to mitigate the risk of accidentally spilling oil or
fuel
Treating water from your onboard sinks and showers
Rainwater is collected and used for shower or washing
Preventing waste from entering waterways by: reducing, reusing
and recycling
Non-toxic, clean-burning fuel as a great alternative to conventional
diesel
Using of sun, wind and water energy to feed the boat (for example:
installing a little wind turbine)
Sustainable cleaner ideal for both the boat and the environment

Utilization of eco-friendly painting for the boat


Sustainable Seafood by fishing
Knowledges about proper anchoring techniques to prevent damage
to important ecosystems including coral reefs, seagrass and shellfish
beds
Boaters can take simple precautions to prevent non-native plants
and animals from spreading and causing harm to new habitats and
native species
Diving

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.

12.
13.

A responsible diver doesnt pick up shells, rocks, or anything else


Spearing of fish that arent threatened by overfishing (regarding
hunt)
Spearing only large individuals that have likely already reproduced
Knowledge about season and animal to not kill a pregnant animal
when you want to hunt
Knowledge about good finning technique to not disturb the
underwater habitat
Choosing a dive operator that has sustainable procedures
Supporting local or global marine environmental organizations
Dropping an anchor carelessly can cause a lot of damage
Educating the diving guests
Dive watches feature battery-less operation, being charged by light
or movement.
The company educates the divers by concrete auctions: the every
dive, every diver brings back one piece of debris or garbage found
underwater
Diving center with sailing boats or boats without fuel motor
Using of dishes hard and washable for lunch break

09
Restaurants, bars & cafs
Here are the best practices on how to create a more sustainable
service for a restaurant/ bar/ caf, including the atmosphere, the
food supply, and all kind of aspects of the waste management
and the use of energy.

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45

Good Business Behaviors

Restaurants, bars & cafs


Sustainable food and beverages
1.
2.
3.
4.

5.

6.

7.

8.

Organic and fair trade products, seasonable foods and vegetables


and fruits from a local biodynamic garden and orchard.
Create a menu full of seasonal, locally-grown produce and
farm-to-table meats and dairy products.
Suppliers follow sustainable practices by regularly visiting the farms.
Provide fresh ethically sourced fish, meats and products available.
The criteria for evaluating the sustainability of seafood differ from
those for agriculture (Monterey Bay Aquariums Seafood Watch
Guide).
Dishes should contain lots of vegetables and low carbon-hydrates to
make your menu more healthy and organic. Even if its profile is not
strictly vegan or vegetarian, could promote meat-free menus
because the plant-based food production is generally more
sustainable than that of animal production.
Wine from biodynamic and sustainable vineyards. Not only wines,
organic bar products such as spirits, beers, and mixers are also
available.
Beverage supplier company that has a green policy regarding their
production or use in-house filtration system to avoid the necessity
of bottled water.
Set up a roof-top garden or place earth boxes to grow small plants
and herbs.

Location and interior design


1.
2.

3.

4.
5.

Contribute to the community development and renovate an old


warehouse or military building.
Use of recycled or sustainably sourced materials. Items from local
flea markets or from other second-hand sources like local furniture
restorers.
Use of FSC-Certified wood. FSC certification ensures that products
come from responsibly managed forests that provide
environmental, social and economic benefits.
Use of other eco-friendly materials like stone.
Space that reflects your dedication to sustainability. The use of
recycled fibers mats or a tapestry of weathered wood gives the
restaurant/ bar/ caf a certain warmth.
Energy and water saving

1.
2.
3.
4.
5.

Power from renewable energy sources and energy-saving


techniques such as on-site wind and solar energy.
Reuse of the waste heat could provide the energy to heat water etc.
Highly efficient appliances like solar-powered hand sinks, and
energy-smart machines.
Energy-efficient LEDs to provide lighting and motion-sensitive
lights that dont stay on at all hours of the day.
Shut down the computer and other electronic devices and kitchen
appliances before closing the place for the night.

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46

Good Business Behaviors

Restaurants, bars & cafs


1.

2.

3.

4.
5.
6.
7.
8.
9.
10.

11.
12.

Efficient strategy for managing and recycling waste

13.

Cooperate with suppliers that deliver ingredients and supplies in


reusable or returnable containers, and with the least amount of
packing materials possible (especially try to avoid styrofoam
packaging) to eliminate unnecessary waste.
Buying from local suppliers is the most environment-friendly way
since it spares the pollution of overseas transportation or a biodiesel
car to pick up supplies to further reduce any harmful aspects of
transportation.
Forming a local co-operation for purchasing green items to spread
the eco-friendly philosophy in the community, plus the supplies are
all cheaper in bulk.
Organize composting of food scraps.
Old fryer oil can be brought to biofuel companies that will convert
it or it can be used to provide electricity for the business itself.
General waste is the most expensive and most harmful, best practice
is to reduce it to the minimum.
Use of biodegradable cleaning materials and other eco friendly
products.
Non-toxic pest control.
Collecting rainwater for watering the plants.
Reusable or fully biodegradable containers for take-away orders and
provide selective waste collection for customers to help them
contribute to keep the business green and clean.
Promote that customers can bring their own containers to take their
food in.
Use of recycled toilet paper, c-folds and restroom paper towels.

14.

Wise use of tablecloths and napkins. Avoid use of white ones which
require a large amount of chemical cleaners, bleaches and starches.
Avoid wasting ice. It is expensive to produce and saving water is
essential.
Be a green spokesman of your community

1.
2.
3.
4.

Engage in charitable work or community service, send staff to a


soup kitchen etc.
Provide food leftovers for those in need.
Train staff to be more green aware and to become more passionate
about the cause.
Host exhibitions of local artists at your cafe.

10
Manufacturing
Half the worlds people live in east and south Asia, and more
than half the worlds manufactured goods are produced there.
Products crafted in Asia are shipped all over the globe, shaping
lives everywhere on the planet. Asian factories make our phones
and tablets, our ovens and refrigerators, our rugs and chairs
right down to the dishes we use and the clothes we wear and
toys we play with.

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48

Good Business Behaviors

Manufacturing
Environmental Protection Practices
Factory Asia centers on China, but radiates into extended supply
chains in the east, south, and southeast regions of the continent.
Manufacturing has proved a singular economic boom to developing
countries there. However, the economic benefits of industrialization do
not come without a cost. Factories are hungry they need massive
amounts of energy, water, and raw materials to operate. And factories
operating on a shoestring, in countries with weak or nascent
regulations on environmental protection, tend to worry more about
producing things quickly and cheaply than about the effects of
production on their workers, their communities, or the world.
There are two main facts to the concept of sustainable manufacturing.
The first relates to the engineering involved in making a product and
getting it to the market e.g., the amount of material inputs that go
into it, and the resource costs required for production and
transportation costs for distribution. Product and process design
engineers work toward sustainability in this field by looking for ways
to increase resource efficiency, and minimize waste and environmental
impacts.
The second factor of sustainable manufacturing is more holistic, and
focuses on the effects of manufacturing economic, social, and
environmental on workers, communities, consumers, and the world.
Are factory workers safe? Are they paid adequately for their labor?
How is the environmental health of communities affected by factories?
What is the factorys contribution to climate change? What is the
proper role of a factory or company as an entity in the world?

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

13.
14.

Lean Manufacturing - a systematic method for the elimination of


waste.
Improve water efficiency in manufacturing with specific focus on
water-stressed regions.
Ensure 90% of product packaging is recyclable or that programs are
in place to create the ability to recycle.
Replace petroleum derived raw materials with renewable materials.
Reduce manufacturing waste to 0.5% of input materials.
Waste monitoring from manufacturing sites.
Monitoring the quantity of CO2 emitted in manufacturing or in the
broader supply chain.
Commitment to zero deforestation, re-planting consumed trees.
Reduce the use of electricity, paperboard, and CO2 per pound of
product shipped.
Divert 92% of their waste from landfills.
Use 100% renewable energy for facilities.
Purchasing and printing on paper made from 100% recycled content
and recycle all of the office paper, toner cartridges, cardboards,
glass, metal and plastic. Use bio ink.
Invest in environmental measures, like environmental impact
assessment.
Provision of operating rules and mechanisms for planning and
controlling the flow of materials.

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Good Business Behaviors

Manufacturing
Social Equity Practices
15.
16.
17.
18.
19.

20.
21.
22.
23.
24.
25.

26.

27.

Integration of environmental protection, compliance, health


and safety systems corporate wide.
Consider the use of chemicals derived from renewable
resources.
Consider contributing to reduction of land use by cooperation
with the Roundtable on Sustainable Palm Oil (RSPO).
Consider selection of suppliers which have established and are
publishing a sustainability policy.
Consider reducing temperature during manufacturing or filling
by application of new technologies such as cold emulsification
technology.
Explore options for optimization of cleaning procedures with
the aim of using less water for washing.
Consider insulation measures for buildings to reduce energy
consumption for heating, air conditioning and hot water piping.
Consider 'energy recycling' from hot waste water or air.
Consider replacement of old equipment by new, energy efficient
electrical devices.
The suitability of reusing products should be carefully
considered due to safety concern about potential contamination.
Evaluate the safety of products during distribution in terms of
foreseeable mishandling and accidents as well as intended
handling.
Since some of the products are discharged down the drain after
use, the impact on the aquatic environment should be
monitored regularly and measures taken to reduce this impact.
Collect and utilize the items you produce after they were used.

1.

2.
3.
4.
5.
6.

7.
8.
9.
10.
11.
12.
13.
14.
15.

Training on safe work practices. Let employees know that they


will be expected to follow safe work practices if they work for your
businesses for their own safety.
Value employee input and feedback. Employees often know more
about safety problems and solutions than managers do.
Commit the resources (time,money,personnel) needed to protect
employees.
Respond to all reports of unsafe or unhealthy conditions of the
workplace.
If injuries or illness occur, find out the cause and take measures to
improve safety.
Hold employees accountable. Include safety and health
responsibilities in job descriptions. Make following safe work
practices part of performance evaluation.
Consider cooperation with fair-trade organizations.
Eliminate the hazards through safe tools, facilities, and equipment.
Donate certain proportion of the gross annual sales to social and
environmental organizations.
Work closely with NGOs to promote positive changes.
Commit to zero deforestation.
Identify people's roles and functions. Train them regularly in new
ways of working and communication.
Address visible, results-based performance measures, target
improvement and team recognition.
Incorporate customer value into design of products and processes.
Incorporate downstream stakeholder values into products and
processes.

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50

Good Business Behaviors

Manufacturing
16.
17.
18.
19.
20.

21.
22.
23.
24.
25.
26.

27.

28.

Integrate product and process development.


Foster innovation and knowledge-sharing throughout the
supplier network.
Allow the customers to have a seat at the development table.
Incorporate system-level integration with downstream
stakeholder values and greater visibility into customer demands.
Deliver greater process standardization and greater
cross-functional communication, which eliminates wasted time
and aims to serve the customers better.
Make daily safety inspections about safety measures taken,
injury and illness statistics, and other safety-related issues.
The final formulation has to undergo an expert safety
assessment regarding human safety.
Verify that the products being produced are in compliance with
the legislation governing the transport of dangerous goods.
Maintain wellbeing in daily business operations by making it
cross-departmental and operational.
Provide independent and confidential communication channels
through which employees can report on wellbeing issues.
Include questions about well-being in company surveys and
provide employees with feedback on aggregate findings and
proposed measures for improvement.
Implement the global well-being policy locally by addressing the
needs of the employees and respecting the countrys culture and
legislation.
Ensure full organizational engagement of outsourced
occupational health and wellbeing services in alignment with
the service level agreement and business needs.

29.
30.

31.
32.
33.
34.

35.

36.

Recognize that employee responsibility and involvement forms


a key element of a successful wellbeing program.
Train managers and employees on risk factors in order to
facilitate prevention, early detection, awareness raising at all
levels. Manage with the applicable organizational processes and
tools.
Contribute to the effective abolition of child labour.
Contribute to the elimination of all forms of forced or
compulsory labour.
Encourage employees to create and implement local
sustainability initiatives above and beyond company goals.
Provide information to employee representatives which is
needed for meaningful negotiations on conditions of
employment.
Promote consultation and cooperation between employers and
employees and their representatives on matters of mutual
concern.
Increase the efficiency in the supply chain to avoid extra paying.

Economic Growth Practices


1.
2.

R&D investment.
Increase the average R&D intensity of the domestic
manufacturing sector by 30% to enable the breadth and depth of
innovation to increase across the entire sector.

11
Construction
Construction as an industry comprises six to nine percent of the
gross domestic product of developed countries. Large-scale
construction requires collaboration across multiple disciplines.
The following part describes some examples of sustainable
practices in this industry.

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52

Good Business Behaviors

Construction
General practices
1.
2.
3.
4.
5.
6.
7.

8.

9.
10.

Transparently calculate its greenhouse gas emissions.


Reducing greenhouse gas emissions annually and reporting about
it and take measures on how to reduce them even more next year.
Develop eco-design tools and efficient environmental solutions.
Launch environmental management systems.
Work to conserve biodiversity in partnership with environmental
associations.
Encourage integration of renewable energy.
Maintain long-term partnerships with educational institutions
(schools, universities, training centres) involving a wide variety of
initiatives: sponsoring of graduating classes, site visits, recruitment
fairs, sporting events, internships, etc.
Third-party verified corporate sustainability reports (CSR)
8.1. Global Reporting Initiative (GRI) Sustainability Report
8.2. Organisation for Economic Co-operation and Development
(OECD) Guidelines for Multinational Enterprises
8.3. U.N. Global Compact: Communication of Progress
8.4. ISO 26000: 2010 Guidance on Social Responsibility
8.5. USGBC approved program: Other USGBC approved
programs meeting the CSR criteria.
Contribute to social construction, eg. stadium, library, school, park
and so on.
Responsible sourcing. Choose supplier that meets requirement of
quality
and
credibility,
do
not
discriminate.

Workplace safety
1.
2.
3.
4.

5.
6.
7.
8.
9.

10.

11.

Have a safety handbook for construction site workers.


Consider using aerial lifts or elevated platforms to provide safer
elevated working surfaces.
Train and certify all operators to ensure that they operate devices
safely.
Erect guardrail systems with toeboards and warning lines or install
control line systems to protect workers near the edges of floors
and roofs.
Cover floor holes to avoid accidents.
Use safety net systems or personal fall arrest systems (body
harnesses).
Unstable objects, such as barrels, boxes, loose bricks or concrete
blocks must not be used to support scaffolds or planks.
Be sure the load rating can support the weight of the user,
including materials and tools.
Be sure that workers wear hard hats where there is a potential for
objects falling from above, bumps to their heads from fixed objects,
or accidental head contact with electrical hazards.
Safety glasses or face shields are worn anytime. Work operations
can cause foreign objects getting into the eye such as during
welding, cutting, grinding, nailing (or when working with
concrete and/or harmful chemicals or when exposed to flying
particles).
All electrical tools and equipment are maintained in safe
conditions and checked regularly for defects and taken out of
service if a defect is found.

GreenAdvisor

53

Good Business Behaviors

Construction
Green building construction
1.
2.
3.
4.
5.
6.
7.
8.

9.
10.

11.
12.
13.
14.
15.

Activities to maintain or restore native natural communities


and/or natural hydrology.
Install bicycle storage.
Located near public transport station.
Install electrical vehicle supply equipment in 2% of all parking
spaces used by the project.
Install liquid or gas alternative fuel fueling facilities or a battery
switching station capable of refueling.
Create and implement an erosion and sedimentation control plan
for all construction activities associated with the project.
Provide outdoor space.
Install permanent water meters that measure the total potable
water use for the building and associated grounds. Meter data must
be compiled into monthly and annual summaries; meter readings
can be manual or automated.
Electrical devices certified ENERGY STAR or equivalent.
Electricity meters must record both consumption and demand.
Whole-building electricity meters should record the power factor,
if appropriate.
Use renewable energy systems to offset building energy costs.
Wood products must be certified by the Forest Stewardship
Council or USGBC approved equivalent.
Bio-based products must meet the Sustainable Agriculture
Networks Sustainable Agriculture Standard.
Prohibit smoking inside the building.
Monitor CO2 concentrations within all densely occupied spaces.

16.
17.

Develop and implement an indoor air quality (IAQ) management


plan for the construction and preoccupancy phases of the building.
Before site selection, analyze project goals to identify and select the
building site that will provide the most opportunities and fewest
barriers for the tenant improvement project.

12
Transportation
This category elaborates on the transportation of goods or
people in a sustainable way. This industry is a huge market
because almost everybody uses a transport at least one time per
day. Everything you consume has been transported whether
from long or short distance. The transportation sector consists
of airlines, railroads, trucking, maritime, public transport, cars,
personal transport. Nowadays, transports represent 23% of the
worlds total carbon dioxide emissions.

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55

Good Business Behaviors

Transportation
1.
2.
3.
4.
5.
6.
7.

8.
9.
10.

10 things to know about sustainable transport in general

4.

Do not use or rely on dwindling natural resources and constantly


seek for opportunities to use 100% renewable energy.
Walking, cycling and sailing only use mechanical energy. These
are the greenest transport modes.
For longer distances hybrid and electric vehicles are good
alternative.
Biofuel,solar power and hydrogen are the fuels of the future.
Carsharing as public transport is a good way to reduce ecological
footprint.
Being a pedestrian will always be the greenest way to move.
It will enhance healthier lifestyle, since it is good exercise to the
body, taking away the ill-effects on respiratory system and has
more benefits.
Improve quality of human life through improving air quality.
Optimize the supply chain in a way that requires less transport,
collaborate with vendors and people in your area.
Company can save a lot of money when reducing the fuel
consumption.

5.
6.
7.
8.

Airlines
1.
2.
3.

The airline company modernizes their fleets with more


fuel-efficient aircraft.
The company implements new technologies and fuel efficiency
standards to reduce emissions.
Install winglets (upward-facing wing extensions) to reduce drag
and fuel use.

9.
10.
11.
12.
13.
14.
15.
16.
17.

18.

The company introduces water-saving and recycling


programs.
Removal of all unnecessary excess weight.
The company reduces airplane idling times.
The company offers carbon offset programs.
The company and airport company strives to improve
insulation at airports to not lose heat or cold and optimize
natural heat.
The company invests money to research alternative energy
sources for their airplanes, jets.
Non-stop flights are more costly in other ways; namely, time
and carbon.
Cutting down on the amount of luggage permitted.
The company verifies which plane is more polluting so
consumers can do more conscious decisions.
Fewer empty seats in single-class cabins use less fuel and
emit less carbon dioxide.
Flying during the day minimizes your impact.
Fitting more people onto a plane means more fuel efficiency
overall.
Higher class seats take up nearly twice as much room as
economy class.
Full bladder can increase your carbon footprint, so a
company should promote the people to use the toilet before
flying.
Promote the benefits of videoconference to save the need for
travelling altogether.

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56

Good Business Behaviors

Transportation
Railroads
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.

The locomotive uses solar energy with solar panels on it.


The locomotive has a hybrid technology.
Locomotive manufacturers invest in new and more efficient
technologies.
Manufacturers built new trains by recycling old trains.
Manufacturers use recycling material.
The locomotive use hybrid propulsion system.
The generator recharges the batteries when not in use .
The trains does not use any fuel thus reducing the consumption of
fossil fuels.
The company replaces the battery with a new one, which is more
powerful and with a lower energy consumption.
The train is less noisy to not disturb the natural environment and
local fauna.
All the companies of the chain shall maintain meaningful and
quality relationships.
The rail company has a program to permit the poorest to travel
with a reduced price or for free.
Company ensures that all the collaborating partners operate in a
sustainable way also.
Company assures accessible toilets on the train.
There are reducing gaps between train and platform to ensure
safety.
Special staff employed by train company to help escort children or
handicapped people.

17.
18.
19.

20.
21.
22.

23.
24.
25.
26.
27.

Weight reduction of new trains.


Healthy collaboration with network rail and industry
partners.
Implement technology which allows the energy that is
generated when an electric train brakes to be captured and
either reused to power on-board systems.
Install automated driver advisory systems.
Experiments with diesel fuel additives which can improve
engine efficiency.
The company takes into consideration the complaints of the
inhabitants near the railways and communicates with the
community regularly.
Install energy efficient lighting at stations as well as in
offices, with motion sensors for example.
Uses rainwater in lavatories and sinks.
Install photovoltaic cells on windows to harness solar power
to provide a proportion of the electricity for the station.
Organizes the recycling of unwanted newspapers.
Ensures the safety of the traffic with the barriers on the roads
where cars cross railways.

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57

Good Business Behaviors

Transportation
Trucking
1.

2.
3.
4.

5.
6.
7.

8.

9.
10.
11.
12.
13.
14.

Electric boost that is to say replacing gas-powered trucks with


those that run on electricity to reduce emissions of carbon
dioxide.
The company utilizes recycled materials.
The company is partners with associations which promote the
health of a natural, native habitat.
The driver is fighting against littering the roads and highways by
adding sticker on the truck or by subscribing in an association
which is fighting for that, therefore setting an example for other
drivers.
In the truck a green climatisation is installed.
Changing the maximum speed limit to 65 instead of 70 mph. This
way trucking companies can improve fuel economy.
The driver has sufficient knowledge of ecodriving. For instance,
to progressively shift the gears as early as possible when
accelerating.
The driver avoids fast starts and hard stops, to maintain the
quality of the products and packaging as well as saving on fuel
consumption.
Set computer-controlled truck engines so the engine shuts off
automatically when not in use.
Use of low-viscosity engine lubricants that are less resistant to
flow and reduce friction and energy loss.
Regularly monitor and ensure proper tire pressure.
Install aerodynamic panels on tractors that reduce drag and
improve fuel efficiency.
Use of single wide-base tires which improve the fuel efficiency.
The trucking company works with a company measuring carbon
emissions and track progress toward achieving long-term results,

Maritime
1.

2.
3.
4.

5.

6.

7.
8.
9.
10.
11.

Monitor the currents of the ocean. If the current direction isn't


where the ship is headed, the ship has to consume more fuel to
provide the necessary thrust to counter the current's momentum. Or
the ship can utilize the current's momentum to gain additional
thrust, consuming less fuel when heading the same way.
Be respective of the biodiversity of the ocean or any other body of
water.
The company is searching to extend the lifecycle of the materials
they use.
Use of environmentally friendly fuels. Methanol is a marine fuel of
the future and also glycerine is considered as a possible viable
alternative.
Use of a wind power assisted vessel. It is the practice of decreasing
the fuel consumption of a merchant vessel through the use of sails or
some other wind capture device.
Collaborate with associations which understand and reduce the
plastic pollution of the oceans to protect the ecosystem of the ocean
as well as the whole planet.
Collaborate with associations of biodiversity preservation and
economic activities that can coexist with healthy marine ecosystems.
Proper management and restoration of living marine resources, the
improvement of knowledge and the involvement of every citizen.
Perfect knowledge of their routes and the obstacles they may face to
be the most efficient.
The company of transport makes sure the boats are full to avoid
unnecessary trips with half-empty ferries.
Regarding fishing, the company respects quotas and limitation
established by the local, national and international bodies to protect
the whole aquaculture.

GreenAdvisor

58

Good Business Behaviors

Transportation
Public transport
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.

The transport company have solar canopy installation at a bus


garage.
Bus working with renewable wind energy to reduce dependence
on fossil fuels.
A rail company has a rail line blend of renewable sources such as
hydropower, wind and biomass.
Install solar lights in bus shelters.
Establish extensive salvage and recycling goals.
Organize recycling or salvaging all type of materials.
Change all the buses for hybrid buses or buses running on natural
gas.
Replace vehicles with the ones that are biodiesel fueled.
Participate in Earth Day movement, organize bus events and
announcements regarding new buses.
Value the drivers and organize events to thank them for the hard
work.
Broadcasting traffic messages will encourage people to use public
transport instead of personal vehicles.
Bus ambassadors are handing out Commuter Appreciation bags,
filled with goodies and literature.
A company encourages the public to park their cars and ride the
bus by offering free parking near the bus stations.
Provide sufficient infrastructure so all important and not so
important places can be accessed by public transportation.
Be accurate and try to stick to the schedule to earn the trust of
citizens.

Personal cars and motorcycles


1.
2.
3.
4.
5.
6.
7.
8.

9.
10.
11.
12.
13.
14.
15.
16.
17.

Fulfilment with carpooling or car sharing reduce pollution and


traffic
Replace your car with hybrid car.
Consider replacing your car for electric car.
Start and stop technology
Non aggressive driving.
Getting regular tune-ups, maintenance, and have clean air filters.
Parking in the shade and using a reflective windshield to keep the
car cooler, reducing the need for air conditioning.
Working from home with instant messaging, video chat,
teleconferencing, and other world-flattening technologies to reduce
need for private transport.
Use and promote the use of green fuels, such as using vegetable oil
from restaurants.
Replace your old car with a hydrogen car.
Regularly control your tire pressure.
Economic use of air conditioning, only if absolutely necessary.
Consider replacing your very old car for a new one, thus reducing
your own costs as well as the impact on the environment.
Avoiding peak hours, large crowds and traffic jams.
Learn economical driving.
Car dealers should provide buyers with informations about the
polluting rates of different cars.
Electric motorcycle are provided to use for free in big cities.

13
Pharmaceutical Industry
The pharmaceutical industry provides an essential public good in
providing treatments for a range of medical conditions.
However, companies in this industry must respond to changes in
both the legislative and regulatory environment which is often
shaped based on their interests. Recent trends suggest a further
alignment between the interests of society and those of
long-term investors. More specifically, the management of
environmental, social, and human capital will increasingly affect
traditional valuation by impacting revenue, cash flow, and costs
of capital. The ability of companies to manage these issues while
also addressing the associated risks and opportunities through
business models, innovation, and governance will be strong
indicators of management quality and long-term value.

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60

Good Business Behaviors

Pharmaceutical Industry
1.

2.
3.
4.
5.
6.
7.
8.
9.
10.

Environmental protection practices

6.

Participate with the Consumer Goods Forum (CGF) in the


development of the Pulp, Paper, and Packaging Guidelines, develop
in support of the CGF resolution.1
Improve manufacturing efficiency.
Limit dependence on finite natural resources.
The percentage of water used from local resources should be kept
within average local recharge rate.
Manufacturing active pharmaceutical ingredients (APIs) and
intermediates from basic chemical and biological substances.
Include the production of finished dosage forms from raw materials
and inactive substances.
Use natural ingredients.
Collect ingredients in ecologically clean areas.
Transport ingredients in the way that they are not facing pollution
and other unwanted influence.
Collaborate with local vendors for collecting the ingredients.

7.

Social equity practices


1.
2.
3.
4.
5.
6.

Facilitate access to medicines for underserved population.


Focus on clinical trial and drug safety and minimizing of side effects.
Comply with international regulations relating to corruption and
bribery.
Effective governance and robust management systems are vital for
ensuring the safety and quality of products.
Overview of the supply chain throughout the global network of
markets in which a company operates.
Work constantly to reduce the threat to business and consumer
safety posed by counterfeit drugs.

8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.

Training of global purchasers and suppliers about all the


matters related to safety as well as the sustainability issues.
Strengthen the performance of suppliers in Non-OECD
countries.
Benchmark with procurement settings in completing branches.
Decide on compliance with ecological and social standards.
Enhance transparency by sharing with customers, partners and
stakeholders information they seek in a trusted, accessible form.
Define clear responsibilities in the supply chain.
Improve global health through improving access to medicines.
Expand research and development for medicines for neglected
tropical diseases.
Build research partnerships to develop treatments for neglected
diseases of the developing world.
Access to affordable health care.
Expand donation of the treatment for intestinal worms in
countries of prevalence.
Provide affordable access to HIV treatments in least-developed
and lower middle-income countries.
Develop R&D governance structures to oversee R&D program,
guiding overall investment and the executive management
team.
Economic growth practices

1.
2.

Lead to a more development-focused allocation of public


spending to support the private sector.
Support the local producers to produce more of the country's
requirement of essential medicines.

14
Jewelry industry
Seen as a luxury and carrying a high price tag, jewellery is one of
the most desired commodities in the world. But unlike food or
clothes, when purchasing a product made from the special metal,
many consumers do not think about where it has come from. The
main issue is in how metals are mined. Secondary issues include
manufacturing processes (energy used to produce), and
materials, like toxic dyes. In addition, there is a possibility of
environmentally harmful practices in jewelry creation, chemical
disposal and packaging. Also, diamonds, gold, silver are linked to
human rights abuses and exploitation. Although the price for
jewellery is high, the artisanal and small-scale miners who make
up 90% of the labour force only earns as little as $1-2 per day,
while working in dangerous and poor conditions.

GreenAdvisor

62

Good Business Behaviors

Jewelry industry
Environmental protection practices
1.
2.
3.
4.
5.

6.
7.
8.
9.
10.

11.

12.

13.
14.

Use recyclable metals to produce new items. Once metal is refined


and recycled, it is indistinguishable from new metal.
100% recycled silver and gold.
Smaller carat diamonds (.25 carat) are kept in stock, larger ones are
selected and purchased after order.
Followi fair trade gems protocol. These stones are sourced using
practices that protect the environment.
Ensure structural stability of mining facilities and waste rock
facilities to protect surrounding environment and local
communities.
No use of submarine tailings disposal for land based mining facilities
unless specific criterias are met.
Use artisanal methods, non-toxic methods which have low energy
requirements.
Use recyclable packaging
Seek to decrease emissions to air, water and land relative to
production output.
Identify key biodiversity areas within their operations and
implement action plans to deliver biodiversity benefits equivalent
with the level of biodiversity impacts.
Do not undertake an activity that will lead to the extinction of
species listed by the International Union for the Conservation of
Nature (IUCN) as threatened with extinction.
Lab-created, man-made, or lab-grown diamonds are often a more
environmentally friendly and affordable option than natural
diamonds.
Do not pollute water by dumping waste.
Identify mining wastes to manage potential further impact .

Social equity practices


1.

2.
3.
4.
5.

6.

7.
8.
9.
10.
11.
12.

13.
14.

Follow trade practices that support worker communities in


developing countries by ensuring that workers are treated and paid
fairly.
Ensure safe conditions and fair pay for workers.
Support cultural diversity.
Support public education among local communities.
Engage regularly with local stakeholders in relation to reach mining
facility, including indigenous people, communities, employees and
regulators, regarding mine closure and rehabilitation plans.
Not explore or mine in World Heritage Sites and ensure that their
activities do not negatively impact directly or indirectly the World
Heritage Sites.
Ensure that workplaces meet local building and occupational health
& safety regulations and the appropriate standard of hygiene.
Ensure appropriate fire safety devices and emergency exists.
Disciplinary processes and standards are communicated to and apply
equally to all members of staff.
Apply normal working hours in accordance with applicable law.
Provide all employees with legally mandated leave.
Provide all employees with at least one rest day in seven consecutive
days in accordance with ILO Convention 14. Special circumstance
can apply for fly-in/fly-out sites.
Compensate overtime to the employees according to applicable law.
Pay all employees a wage based on the higher of either the
applicable minimum wage plus associated statutory benefits, or the
prevailing standards.

GreenAdvisor

Good Business Behaviors

Jewelry industry
Economic growth practices
1.

2.
3.
4.
5.

Do not explore or mine in World Heritage Sites and ensure that the
activities do not negatively impact directly or indirectly the World
Heritage Sites.
Participate in initiatives that enable the professionalization and
formalization of artisanal and small-scale mining (ASM).3
Engage directly with ASM communities as part of the company.
Implement social and environmental impact assessment and
community engagement processes.
Prepare and regularly review a mine closure plan in relation to each
mining facility, and ensure that adequate resources, including
financial resources, are available to meet closure and rehabilitation
requirements.

63

15
Mining
Mined materials support roughly 45% of the world's economic
activities, yet, large-scale mining leaves social and
environmental scars. Companies dig deep into the earth and use
large amounts of energy and water to extract, process and
transport minerals, leaving behind a devastating impact. In order
to be more environmentally sustainable, mining operations are
increasingly conducted in a manner that minimizes their impact
on the surrounding environment, and leaves mine sites in an
acceptable state for re-use by people or ecosystems.

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65

Good Business Behaviors

Mining
Environmental protection practices
1.

2.
3.
4.
5.

6.
7.
8.

In response to water scarcity in many mining regions, a number of


innovative water conservation practices should be developed and
implemented to reduce water use.
Promote responsible stewardship of natural resources and the
environment, including remediation of past damage.
Minimize waste and environmental damage along the supply chain.
Operate within ecological limits and protect critical natural capital.
Evaluate the effects of phosphate mining, processing and
reclamation on the environment and develop methods for
minimizing and ameliorating impacts.
Develop methods for reducing or eliminating clay settling ponds.
Find environmentally acceptable uses for phosphatic clays.
Develop technologies for solving the dolomite problem.

4.
5.

6.

7.

8.
9.
10.

Social equity practices


1.

2.

3.

Enhance the participation of stakeholders, including local and


indigenous communities and women to play an active role in
minerals, metals and mining development throughout the life cycles
of mining operations, including after closure for rehabilitation
purposes, in accordance with national regulations and taking into
account significant transboundary impacts.
Address the environmental, economic, health and social impacts
and benefits of mining throughout their life cycle, including
workers' health and safety.
Develop procedures or technology to reduce risks of
occupational-related illness or injury of persons employed.

11.
12.
13.

Ensure a fair distribution of the costs and benefits of development.


Respect and reinforce the fundamental rights of human beings,
including civil and political liberties, cultural autonomy, social and
economic freedoms, and personal security.
Evaluate the occupational, public, and environmental health aspects
of technologies, procedures, and practices through the mining and
beneficiation, chemical processing, reclamation, and public and
environmental health research programs.
Evaluate the occupational, public, and environmental health aspects
of exposure to technologically enhanced naturally occurring
radioactive materials.
See to sustain improvements over time, ensure that depletion of
natural resources will not deprive future generations.
Support representative democracy, including participatory
decision-making.
Ensure transparency through providing all stakeholders with access
to relevant and accurate information.
Increase knowledge of the functioning of hydrologic systems in
mining areas and develop methods for enhancing them.
Ensure accountability for decisions and actions, which are based on
comprehensive and reliable analysis.
Encourage cooperation to build trust and share goals and values.
Economic growth practices

1.

2.

Foster sustainable mining practices through the provision of


financial, technical and capacity-building support to developing
countries and countries with economies in transition.
Improve value-added processing and upgrade scientific and
technological information for small-scale mining.

16
Energy companies

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67

Good Business Behaviors

Energy companies
1.
2.

3.
4.
5.
6.
7.
8.
9.

10.
11.
12.
13.
14.
15.

Promotion of renewable energies


Help commercial, industrial, nonprofit, institutional, and utility
companies implement a broad range of technology and energy
solutions, including self-funding energy efficiency, renewable
energy, decreasing power generation and energy supply costs, and
reclaiming investments in energy efficiency.
Continuous development of new solutions that are more
environmentally friendly
Cooperation with educational institutions to do research, etc.
The company invests money to research alternative energy sources
and change their practices.
Company is active in the community, organizing charity events etc.
Invest in technology to generate less air emissions per each energy
unit. Technology is the key to a world with cleaner air.
Build waste-to-energy unit to reduce waste going to landfills.
Former oil shale mining territories should be recovered in the best
possible way to natural and social environments. In Estonia, the
rowing channel is being built as a part of high-level water sports
centre, where there was a former oil shale mine.
Specialists and managers take responsibility by bringing the new
jointly developed core values to all employees.
Youth entrepreneurship programs to promote those matters.
Use ash as a valuable material used in road construction.
Introduce the mining profession and industry to make people aware
how and where their energy comes from.
Organize environment day to introduce the potential of fossil fuels
and environmentally friendly technologies in energy generation.
Wise land use. Eesti Energia opened a unique narva wind park on
former ash field of balti power plant.

16.
17.
18.
19.
20.
21.
22.
23.
24.

25.
26.
27.
28.
29.
30.

31.

Prepare energy saving education materials for students.


Assisting rural regions in finding science teachers.
Implement odor management plan
Inform employees and customers about energy saving possibilities.
Organize competitions amongst the young people to gather new
ideas, with the purpose of progress of the society.
Support financially the education of young people.
Increase the efficiency of fossil fuels and add value thereby.
Use the mineral resources of national importance in prudent and
responsible manner to increase the value of fossil fuels.
Increase the production of fossil fuels and diversify the portfolio of
fuels used for electricity generation, contributing thus significantly
to the economic growth.
Consider the interests of local communities and take responsibility
for the development of local energy industry.
Export the knowhow also to other countries with fossil fuel reserve.
Use of biomass to decrease emission allowances.
Make specific investment decisions step by step considering the
regulations as well as the general development of electricity market.
Distribution network services have to provide the effective network
management and customers satisfaction growth
Distribution network services guarantee equal access to network
services for all the market participants at any time and ensures
meeting the quality requirements set forth by the regulator.
Distribution network services invest cash flows from sale of
network services to increase the security of supply of distribution
network in order to establish a weather-tight power network.

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68

Good Business Behaviors

Energy companies
1.
2.

3.
4.
5.
6.
7.
8.
9.

10.
11.
12.
13.
14.
15.

Promotion of renewable energies


Help commercial, industrial, nonprofit, institutional, and utility
companies implement a broad range of technology and energy
solutions, including self-funding energy efficiency, renewable
energy, decreasing power generation and energy supply costs, and
reclaiming investments in energy efficiency.
Continuous development of new solutions that are more
environmentally friendly
Cooperation with educational institutions to do research, etc.
The company invests money to research alternative energy sources
and change their practices.
Company is active in the community, organizing charity events etc.
Invest in technology to generate less air emissions per each energy
unit. Technology is the key to a world with cleaner air.
Build waste-to-energy unit to reduce waste going to landfills.
Former oil shale mining territories should be recovered in the best
possible way to natural and social environments. In Estonia, the
rowing channel is being built as a part of high-level water sports
centre, where there was a former oil shale mine.
Specialists and managers take responsibility by bringing the new
jointly developed core values to all employees.
Youth entrepreneurship programs to promote those matters.
Use ash as a valuable material used in road construction.
Introduce the mining profession and industry to make people aware
how and where their energy comes from.
Organize environment day to introduce the potential of fossil fuels
and environmentally friendly technologies in energy generation.
Wise land use. Eesti Energia opened a unique narva wind park on
former ash field of balti power plant.

16.
17.
18.
19.
20.
21.
22.
23.
24.

25.
26.
27.
28.
29.
30.

31.

Prepare energy saving education materials for students.


Assisting rural regions in finding science teachers.
Implement odor management plan
Inform employees and customers about energy saving possibilities.
Organize competitions amongst the young people to gather new
ideas, with the purpose of progress of the society.
Support financially the education of young people.
Increase the efficiency of fossil fuels and add value thereby.
Use the mineral resources of national importance in prudent and
responsible manner to increase the value of fossil fuels.
Increase the production of fossil fuels and diversify the portfolio of
fuels used for electricity generation, contributing thus significantly
to the economic growth.
Consider the interests of local communities and take responsibility
for the development of local energy industry.
Export the knowhow also to other countries with fossil fuel reserve.
Use of biomass to decrease emission allowances.
Make specific investment decisions step by step considering the
regulations as well as the general development of electricity market.
Distribution network services have to provide the effective network
management and customers satisfaction growth
Distribution network services guarantee equal access to network
services for all the market participants at any time and ensures
meeting the quality requirements set forth by the regulator.
Distribution network services invest cash flows from sale of
network services to increase the security of supply of distribution
network in order to establish a weather-tight power network.

17
Chemical
71% of the chemical companies now have sustainability plans in
place. Furthermore, 44% admit it to be very important to be the
front-runners in sustainable chemicals and 72% of producers say
that the customers are more interested in sustainable chemicals.
Both producers and users are incorporating sustainability in
their current practices and renewable materials have become
increasingly important.

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70

Good Business Behaviors

Chemical
Environmental protection practices
1.
2.
3.
4.
5.
6.

7.
8.
9.

10.

11.

12.

Reduce the use and generation of polluting chemicals in chemical


process.
Reduce the use of hazardous chemicals in chemical processes.
Reduce of the harmful effects of the final products.
Reduce the use of scarce raw materials and nonrenewable materials.
Improve production efficiency with a view to reducing waste
generation or limiting resource consumption.
Increase energy and resource efficiency through better preparation
and product mix of raw materials, higher levels of alternative and
renewable feedstock, including waste and wastewater, as well as
better managing increased quality variations in material resources.
Find solutions for more efficient processing and energy systems for
the process industry, including industrial symbiosis.
New processes to produce materials for market applications that
boost energy and resource efficiency up and down the value chain.
Valorization and reuse of waste streams within and across sectors,
including recycling of post-consumer waste streams and new
business models for eco-innovation.
Increase the efficiency in fossil feedback exploitation and
transformation with consideration to minimizing the
environmental impact.
Develop new technologies and solutions to drastically increase the
capabilities to transform bio-based feedstock and CO2 into
chemicals and fuel.
Develop new energy-efficient methods to pretreat and selectively
deconstruct the bio-mass/bio-waste to specific platform molecules
and their valorization through conversion to both chemical and
fuels.

Social equity practices


1.

2.

3.

4.

5.
6.
7.

8.

Risk-based analysis of safety, health and environmental impacts of


existing and new industrial processes, activities and products
throughout the life cycle.
Reduction of actual and potential risks by several means, including
product labelling, product handling precautions, product use
restrictions, and substitution if needed.
Commitment to continuous improvement in product design,
assessment practices, education, communication and customer
support.
Clear commitment to provide product information and support
along the whole value chain as appropriate to ensure safe handling
and use.
Partnerships with authorities, local community and NGOs to
prevent accidents and answer public concerns.
Increase safety for workers, customers and the environment by
reducing exposure or choosing less hazardous substances.
Reach out to the process industry, policy makers and citizens to
support the realization of impact through awareness, stimulating
societal responsible behavior.
Understand customers' needs and what the suppliers can offer in
terms of innovative products.
Economic growth practices

1.

Underpinning the accelerated deployment of the R&D&I


opportunities through sustainability evaluation tools and skills and
education programs as well as enhance the sharing of knowledge
and best practices.

18
Garment industry
Processing raw cotton into fabric is an important part of textile
process which needs to approve eco-textile process criteria. The
cotton processing contributes a large amount of effluent and
waste water. Unfortunately, most of the wastewater is
discharged into a nearby water body or river through the
drainage system. Besides, solid waste and sludges are also
discharged into nearby land or a surface water body. Thus, these
industries pose a serious threat to the environment as well as to
the surrounding ecosystem.
Another thing that has caught much attention is the factory
collapse in Bangladesh which killed 1,100 workers making
clothes for western firms. Western companies often insist on
high standards in contracts with Bangladesh-based producers,
but are not always successful in monitoring the situation on the
ground, where the working conditions are usually below the
norm and salaries paid unfair.

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Good Business Behaviors

Garment industry
Environmental protection practices
1.

2.

3.

4.
5.

6.

7.

8.
9.

10.
.

Waste minimization is the great policy and can provide a significant


decrease of pollution amount as well as production costs and
treatment operation costs.
Cleaner production can promote pollutant reduction as well as
recirculation of treated water in the system process. It would be
better to have treatment of wastewater immediately after each stage.
Evaluate the impact of textiles in terms of water, energy input or
usage, and pollution or green gas emissions created in the
manufacturing process.
Evaluate the impact of the use of renewable resources,
nonrenewable resources and land requirement or usage for fibers.
Manage the manufacturing processes and controls from fabric to
garment, including handling of wastewater, discharge, pollutants
and energy use.
Seek supply chain partners that have credible certifications relevant
to environmental and social compliances and third-party
monitoring of certifications.
Consider the best possible transportation routes, consolidation of
shipments to containers. Evaluate the best way of moving fabrics
and products from factory to port, from there to the warehouse and
so on.
Use a recovery function, used chemicals can be reused in the system.
Instead of using synthetic compounds or chemicals, natural dyes can
be adopted. In that case, toxic mordants should be avoided such as
chromium based mordants.
Choose the appropriate treatment technology for the effluent
according to the pollutant properties.

11.

12.

13.

Recycling is significant for materials with high impacts in the


production phrase. Technology innovations may provide a means to
extract longer fibres from used textiles.
Dispose of used clothing and textiles through recycling businesses
who would return them for second-hand sake wherever possible,
but otherwise extract and recycle the yarn or fibres.
Practice upcycling, also known as creative reuse, which is the
process of transforming by-products such as fabric leftovers, waste
materials, useless and/or unwanted products will be turned into
new materials or products of better quality or for better
environmental value. This practice also provides economic benefits
for the factory.

GreenAdvisor

Good Business Behaviors

Garment industry
Social equity practices
1.

2.
3.
4.

5.

6.
7.
8.
9.

The garment industry building should be inspected first, checking


the legal papers and risk issues and only then given the permit to
operate.
Make mandatory initiatives for all textile dyeing industries to adopt
cleaner and efficient production.
Residential buildings should not be converted to factories. High
story buildings should be avoided.
The workers who are involved with dyeing process need extra high
precaution and should have regular check up of health by the
company employed doctor.
Should form a health and safety team selected or elected among the
workers and other employees who will also monitor and inspect
those issues and will suggest improvements according to the
necessity.
Have sufficient fire prevent equipment and fire exit doors in each
factory.
Guarantee that sub-order factories have the similar health and safety
standard as main factory.
Innovation may include new production technologies to reduce the
labour requirement of garment completion and development.
Fair and equal treatment of employees.

73

19
Finance & Banking
Finance is the blood of economy. Financial institutions are
shaping our world by providing the means for companies to
exist. Financial companies could be big contributors to healthy
economy and sustainable development. The concept of ethical
banking and sustainable finance is in the air, but is not clearly
defined yet. Here are the examples of sustainable and fair
business behavior in Finance and Banking industries that we
identified

GreenAdvisor

75

Good Business Behaviors

Finance & Banking


1.

2.
3.
4.
5.
6.
7.
8.

Decentralized (online) currencies, similar to Bitcoin. People


shouldnt bear the responsibility for the mistakes of the central
financial regulating authorities. It is deeply inefficient and vastly
value-destructive. Moreover, using online currency as a principal
one, people would not need to pay for cost of transfer or storing the
money which leads to worthlessness of banks. Current state of
technology allows the creation of those decentralized horizontal
financial structures. Online currencies also have zero cost of
production and storing which leads to not using trees and paper as
inputs.
Local currencies inspire ecologically conscious growth, stimulate
the trade between local producers.
Hedge funds with transparent, open policies.
Financial institutions focused on creating value that benefits real
people and society rather than just artificial book value.
Social banks - banks with the purpose of reinvesting profits into
common goods.
Fair markets - financial markets with deeply embedded principles
of transparency, justice, democracy, reliability, reputation.
Stakeholders communities - corporate governance on the
principle of joint decision making.
Crowdfunding - creating the tools for projects joint financing.

9.

10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.

21.

Transparency platforms - much money in finance is being made


thanks to the insider info available only for financial elite. There
should be the platform where everyone can have access to rumors
information in real time.
Lenders rating - publishing reviews on negative experience with
banks and other lenders.
Deny investing in businesses with harmful environmental and social
impact.
Credit cards that benefit charities.
Lower interest rate loans for low emission cars.
Programs to increase financial literacy of citizens.
Affordable housing projects.
Contribution to support local communities through scholarships
and sponsorships.
Sponsor educational projects and youth.
Commitment to examine environmental performance of their
clients.
Triple bottom line analysis of clients, including their
environmental, social and financial performance.
Environmentally friendly practices, i.e. less paper use, less electrical
use, solar power, energy efficient light bulbs, more conscious
employee travel policies with concern to commuting and air travel.
Policies on how to measure depositors adherence to ethical,
environmental, socially impactful business practices.

20
Office in general
We spend most of our time in the office and hereby should have
the possibility to develop as persons and maintain good health.
In addition, our office work should contribute to maintaining
good environment and social life. Here are some ideas about
good business practices in office.

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77

Good Business Behaviors

Office in general
1.
2.
3.

4.

5.
6.
7.
8.

9.
10.
11.

The company fulfills its mission.


Transparent set of practices on how to get promotion
Additional non-financial benefits e.g.
3.1. Insurance,
3.2.
Multisport card
3.3.
Retirement fund
3.4.
Voucher
3.5. Discounts for companys products
3.6. Integration events
3.7. Sport events
3.8. Medical care
3.9. Wellness at work and free canteen
3.10. Hold a party to cheer people up or give some perks when
they are doing a good job
3.11. Providing beneficial loans ( which are interest-free)
3.12. Casual Friday
3.13. Fruit days
3.14. Birthday off-presents
Workplace safety
4.1.
Ensure access to first-aid kit
4.2.
Provide OHS training and fire training
Steady job
Development opportunities
Rewarding employees
Supporting the desire to work
8.1. Tuition assistance
8.2. Offering language courses and soft skills trainings
Clearly defined career path
Green room, relaxing room, play room
Have policies to support disabled people

12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.

26.
27.

28.
29.
30.
31.

Fairly delegating tasks. Better to give them tasks that they want to
do.
Treating each employee individually
Giving the workers a chance to try new things-trust in your
employees.
Making sure that assignments are manageable for individuals in
terms of difficulty and workload
Volunteer hours-engage in social work to contribute to
community.
Use staircases instead of lifts
Event and concert tickets
Encourages associates to bring their pets to work with them(The
Mars Petcare office in Tennessee, U.S)
Flexible working hours
Parental leave benefits
Cake and incentives on your birthday
Desk swap (great for team building)
Job - sharing program/ Idea exchange platform
Child care assistance:discounts for childrens holiday, on-site child
care or employees families go to the zoos/ beaches/ somewhere
together.
Work from home option
Respect for others (demonstrate respect for human dignity,
autonomy, privacy, treat all the people with equal respect and
dignity regardless to sex, race, etc.)
Energy -savings management e.g. create a manual regarding to
energy savings behaviour, using energy savings facilities.
Turn off the air conditioner after work or when unnecessary
Use power saving features on computers and office equipment
Switch off all unused computer monitors, printers and office
equipment

GreenAdvisor

Office in general
32.

33.
34.
35.

36.
37.

78

Good Business Behaviors

Increase staff awareness about environmental issues


32.1. Providing information to staff and increase staff awareness
of various environmental aspects and measures through
posters, leaflets and labels on e.g. waste, energy and paper
savings, either by distributing it or by displaying it in
prominent locations to increase staff awareness.
32.2. Issue regular reminders and guidelines on best green
practices to increase staff awareness of green practice
guidelines.
32.3. Providing training regularly for relevant staff, e.g. seminars,
workshops, and training courses on green management,
EMS or environmental audits.
32.4.
Encouraging staff to contribute ideas on green practices e.g.
through staff suggestion scheme. Arrange competitions and
give awards to winning proposals to raise staff's awareness,
e.g. cash prizes or departmental commendations.
32.5. Having "Green Corners" on the Department's notice boards
for the purpose of displaying environmental information or
providing green management corner on the departmental
computer network or sending information in e-mail
Music in the office, comfortable chairs
Team building days
Stakeholder dialogue
35.1. Being open to the public through websites, information to
media, demonstrations, writing papers, press releases and
interviews.
35.2. Upload the annual Environmental Performance Reports
onto the website for public access.
20% of the work time employee can decide what they are doing(
according to their interest)
Plants in the office

38.
39.

Colourful environment, having library at office


Checking the happiness of the employees( through for e.g.
questionnaire)
40. Having motivating board at office( each of the members can write
motivating quotes to motivate others)
41. Investing in environmentally friendly office space.
41.1. Using renewable resources, e.g. using sunlight through
passive solar, active solar, and photovoltaic equipment,
using plants and trees through green roofs, rain gardens.
41.2. Designing a building that is in harmony with the natural
features and resources surrounding the site.
41.3. Having high-performance windows and extra insulation in
walls, floors in order to save energy
41.4. Having implemented environmental policy
41.5. Giving money to charitable foundation
41.6. Provide green boxes at strategic places in every workplace
for collection of waste papers in order to recycle or reuse
41.7. Re-use envelopes and loose minute jackets by sticking labels
over them.
41.8. Collect used cardboard boxes for reuse.
41.9. Give possibility to use bike
41.10. Energy audits and developing a structured energy saving
plan
42. Reduce paper use
42.1. Using both sides of the paper, whether for copying or
printing.
42.2. Promoting printing of documents in condense mode i.e.
multiple pages onto a sheet.
42.3. Reducing font size, margins and line spacing, and adjusting
page format to reduce the pages of a document.
42.4. Proper using of copiers to reduce abortive copying (e.g.
ensure right setting before copying)

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Good Business Behaviors

Office in general
43.

44.
45.

46.

47.
48.

49.
50.
51.
52.

Saving water
43.1. Regular maintenance inspection of the plumbing fixtures
to prevent leaks and dripping.
43.2. Installing water saving faucets, e.g. timer taps in toilets
and water saving, self-stopping taps.
43.3. Reducing flushing cistern volume.
If something seems wrong it should be addressed directly
Adopt and adhere to Code of Ethics for Business (This is a
formal statement that sets standards of behavior for everyone in
the company. Your code can range widely, from confidentiality
(keeping trade secrets) to dealing with sexual harassment.
Specify any penalties for violations. If the company goals in your
long-range plan are respected and referred to frequently, add
following the ethics code to them.)
Make sure employees are aware of your code of ethics.
Encourage them to discuss ethical concerns with you or another
designated individual. Take those concerns seriously, and ensure
confidentiality. Consider an anonymous survey of the entire
staff asking them to define the organizations ethical strengths
and weaknesses.
Treating employees well( paying fair wages, keeping promises)
Being honest in all business dealings( pay suppliers the amount
agreed upon and on time, being fair with customers- not
overcharge them)
Deal honestly with the government
Share code of ethics with employees and stakeholders
Rewarding ethical behaviour
Create supportive environment

53.
54.
55.

56.
57.
58.
59.
60.
61.

Fair treatment of employees, customers, investors, vendors


Encourage teamworking
Management should show their availability when employees need
them.
55.1. Building strong cooperation and understanding with
employees
55.2. Fostern relationship between managers and employees
Providing clear feedback to employee in order to improve their
performance
Managers receive feedback from employees and show willingness to
learn from
Reinforce the importance of employee role by managers/ boss
Encouraging employees to have a good work - life balance so that
they dont accumulate stress in the long term.
Competitive and fair compensation for all
Open door policy( encouraging to share ideas, suggestion,
improvements etc.)/ flat culture which means there are not many
layers between staff and top management.

21
Corporation in general
Corporations dominate many industries on global scale and
define the rules of business. It is important to encourage them to
act in a greener and more ethical manner, preventing the cases
of environmental, social abuse and brainwashing.

GreenAdvisor

81

Good Business Behaviors

Corporation in general
1.

Build a strong, qualified Board of directors and evaluate


performance
1.1.
Identify gaps in the current directors competency and detect
the ideal qualities and characteristics.
1.2.
Keep an ever-green list of suitable candidates to fill vacancies
in the Board.
1.3.
The majority of directors should be independent - not
members of management and without any direct or indirect
material relationship that could interfere with their
judgement.
2. Define responsibilities
2.1.
Create written mandates for the Board and in each committee
hearing clarify their duties and accountabilities.
2.2.
Develop written position descriptions for the Board Chair,
Board committees, the CEO and executive officers.
3. Emphasize integrity and ethical dealing
3.1.
Adopt a conflict of interest policy, a code of business conduct,
to set out the company's requirements and procedures to
report and deal with non-compliance, and a Whistleblower
policy.
3.2.
Make someone responsible for oversight and management of
the aforementioned policies and procedures.
4. Evaluate performance and make principled compensation
decisions. The board should:
4.1.
Establish measurable performance targets for executive
officers, regularly assess and evaluate their performance. Make
a compensation plan according to their performance.
4.2.
Establish a Compensation Committee comprised of
independent directors to develop and oversee executive
compensation plans (including equity-based ones like stock
option plans).

5.

6.
7.
8.
9.
10.
11.

12.

13.

14.

Engage in effective risk management. Companies should


regularly identify and assess the risks they face, including
financial, operational, reputational, environmental,
industry-related and legal risks and constantly improve to
reduce those risks.
Balanced objectives. Agreement about goals and visions of all
interested parties.
Each party plays his/her part and fulfills his/her duties.
Decision-making process is in place. Reflecting the three
principles above and giving due weight to all stakeholders
Equal concern for all stakeholders: some have greater weight
than others
Accountability and transparency amongst all the stakeholders.
Internal Audit Systems: Internal auditing bodies, such as audit
committees and auditors, shall perform auditing operations
faithfully by maintaining independent from the management
and controlling shareholders.
Independence of External Auditors. The board should disclose
that it has confidence that the external auditors are
independent and their competency and integrity have not been
compromised in any way.
Timing and means of disclosure. All material issues relating to
corporate governance of the enterprise should be disclosed in a
timely fashion. The disclosure should be clear, concise, precise
and governed by the substance over form principle.
Safeguard integrity in financial reporting. Have a structure to
independently verify and safeguard the integrity of the
financial reporting.

GreenAdvisor

Good Business Behaviors

Corporation in general
15.
16.
17.
18.
19.
20.
21.

22.
23.

Recognise and manage risk. Establish a sound system of risk


oversight and management and internal control.
Encourage enhanced performance. Fairly review and actively
encourage enhanced board and management effectiveness.
Maintain high level of environmental and social responsibility in
both developed and developing countries.
Treat suppliers in a fair way.
Build sustainable supply chains. Choose suppliers with high
sustainable profile.
Discourage and do not impose overtime work. Do not abuse the
status of a prestigious place to work for.
Provide for employees health, happiness, self development,
education needs. Integrate the relevant programs and be
responsive to employees needs.
Make special provisions for sustainability, fair and ethical
behavior as a part of your mission.
Stakeholders' Participation in management monitoring:
23.1. The form and level of management monitoring by
creditors shall be determined through discussion among
the related parties, according to the corporation's
distinctive qualities.
23.2. The form and level of employee participation in corporate
governance shall be determined so that the corporation
may achieve sound development.

82

22
Advertising
Advertising is an activities of production of content to promote a
product or a service. Nowadays, advertising is everywhere and is
becoming more and more influent. On a positive side, it is very
easy to spread sustainables ideas. On the negative side,
advertising and media companies may abuse their power to
brainwash people.

GreenAdvisor

84

Good Business Behaviors

Advertising
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.

Advertising companies who advertise education, charity, NGOs,


association for socials engagement etc.
Use of nature to advertise. Include trees, flowers etc.
Use green color and keywords to sensibilize people.
Using non-toxic paints/ink for posters.
Organize the collection of old advertisement materials and their
recycling.
Give flyers only to people who seem really interested.
Responsible use of electricity, only if absolutely necessary.
Use of solar panels for advertising screen in the street.
Launch the advertisements only in recycled/recyclable
newspapers.
Use of shadow and its movement in advertisement.
Collaborate with global NGOs as WWF, Greenpeace to promote
their activities.
Promote sustainable consumption.
Email invites/Social media events instead of flyers and other
promotional material.
Online catalogues instead of large paper catalogues where
possible.
Digital ticketing instead of posting out badges and tickets.
Advertise using environmental friendly techniques, such as grass
surface design material, green spaces etc.
Use of Green Graffiti. It ues grass, nature and moss to get the
message across - no spray paint- just a steam-cleaner and a stencil.
Use of natural environment in an aesthetic manner to grab
attention.
Advertising with the local community of students, artists,
associations.

20.
21.
22.
23.
24.
25.
26.
27.
28.
29.

Use of abandoned warehouses and office blocks, unused retail


units for organizing events.
Customers engagement in green initiatives.
Spread respect, loyalty and love of the brand.
Explain the green initiatives and the impact corresponding.
Post fun and engaging information in socials medias about
sustainability topics.
Prove to customers that the engagement of the company is
transparent.
Help customers to better understand the environmental benefits
and cost effectiveness of their conscious behaviour.
Creation of a community of people dedicated to environmental
change.
Blog with green news, solutions and product information.
Organize and promote sustainable conferences with
professionals/suppliers/partners.

23
Movie production
In the production of movies, it is the movie producer who is
responsible of supervising and packaging of the project from the
conception to distribution to theaters. It is for him to commit to
produce the content in a sustainable and ethical way.

GreenAdvisor

86

Good Business Behaviors

Movie production
1.

2.
3.
4.
5.
6.
7.
8.
9.
10.

11.
12.
13.
14.
15.
16.
17.
18.
19.

Organize a person (an Environmental Steward) who is in charge


of sustainability during the filming He is knowledgeable and
passionate about environmentalism and willing to exert extra
effort to be responsible about these issues.
Announce that the production is going green, to inspire the cast
and crew to get behind it.
Government provides tax deductions and financial incentives for
film sets going green.
Promote the use of reusable water bottles during the filming for
everybody or provide refillable jugs of water.
Raise awareness that they are working on a green set.
Order from local restaurants & catering services.
Provide healthier meal options for the crew, respect vegetarians.
Benefit to the local community.
Provide digital alternatives for consumers.
Establish digital policies for e-signature application, backup files
in the cloud, share documents on Google Docs rather than
printouts.
Use of software to create and send call sheets.
Recycling bins in the filming areas.
Organize the composting of food waste.
Resell the equipment used for filming and donate the money for
the good cause.
Promote carpooling and carsharing during displacements.
Use local decor instead of transport them everywhere. Avoid
unnecessary items, use what is already there.
Use green partners and local artisans for the decor.
Ensure that devices are unplugged and lights are turned off when
not in use.
Ensure that electrical appliances set for production are unplugged,
and charged up again when the battery gets low.

20.
21.

22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.

Use of telecommunication, e.g. skype, for long-distance meetings.


Review and keep track of the mileage and consumption of fuel
which has been used in order to take measures to reduce the
consumption.
Establish a sustainability plan before making the movie.
Community engagement when the movie is being filmed in a
developing country.
Respect of the local environment, the biodiversity of the area and
nature conservation areas.
Use renewable energy solutions if it is possible. As example, spot
with solar panels instead of generators.
The movie integrates the social issues, such as injustice and
inequality in the storyline.
The movie denounces the global warming problem.
Actors are fairly paid
Specials effect are more green friendly with computer than in real.
For example explosions or pollutions.
Use rechargeable batteries.
Use light dimmers between bright shots.
Use more eco-friendly equipment during filming.
Rent the sets, props and plants instead of buying them.
Use wood from trees grown in sustainable forests.
Replace of poly boards with environmentally friendly board.
Rent short-term hybrid cars from car renting companies instead
of buying them.
Distribution of promotional materials online, not on paper.
Respect the animal welfare who are used for filming. Provide
them with fair living conditions and nutritious food.
Green Labelling of the movie to inspire other filmmakers.

24
Entertainment
Entertainment is a form of activity that holds the attention and
interest of an audience, or gives pleasure and delight. The goals
of these industries is to make all people happy without
differences while respecting the environment and human
dignity.

GreenAdvisor

88

Good Business Behaviors

Entertainment
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.

Provide the place with ashtray for the smokers to avoid littering.
Recycling bins in entertainment places.
Organize shuttles to bring people to the entertainment places.
Make special zones for smoking to protect children from inhaling
the smoke.
Install LED lighting system to reduce electricity using.
Provide easy access for disabled people (deaf, blind, mute,
paralyzed).
Use fairtrade products.
Give a part of income to associations which support the
development of the society.
The cinema, the festival and other places/events has green as a
theme.
Use of green building materials.
Cinema with solar installation in the roof of the buildings.
Organize entertainment events for charity.
Free access and price reduction to handicapped people.
The entertainment company informs people about the recycling
in the place.
Supporting minority for the events.
Use of recycled cups for drinks.

17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.

Package food with recyclable paper.


Collect rainwater and use it for irrigation.
Install a wind turbine to feed an amusement park.
In the zoo respect biodiversity.
In the zoo offer the animals fair and familiar living conditions as
well as nutritious food.
Regarding entertainment inside a forest as adventure park or zoo,
consider to build the infrastructure without cutting down trees.
Energy from solar power to electric vehicles in the entertainment
area.
Educating guests on the importance of sustainability practices.
Regarding attraction using water: reuse the water and install a
hydraulic power system to feed the attraction.
The conceptual design of the buildings and the quality of building
services equipment.
Consider the location-related factors in all matters.
Provide accessible sanitation and health, like dry toilets and
drinkable water.

25
Media & Publisher
Medias are ways to spread informations for a large audience.
Principal supports are press, radio, television and finally
internet. All subjects can be dealt if there is a press freedom in
the country. Regarding global warming and more generally
injustice in the world, medias are essentials to make people
aware.
Historically, book publishing came to refer to the issuing of
printed materials, such as books, magazines, periodicals. But
now the book's sector is changing since a couple of years by
proposing materials in an electronic form.

GreenAdvisor

Media & Publisher


1.
2.
3.
4.
5.

6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.

90

Good Business Behaviors

Book publisher

Saving trees by using recycling paper


Reducing paper consumption by not printing useless pages
Saving energy used in book production
Eliminating packaging materials, and all the energy and cash costs
associated with those materials
The library chooses local printing house for saving fuel used for
transporting paper books: from the printing company to the
warehouse, and then from the warehouse to the customer
Eliminating the pollution caused by producing and shipping books
Reducing the energy, cash costs, and pollution required to dispose
of books
Promoting Ebooks to replace papers book
Print publishers offer ebook versions of their paper books at a lower
price than the paper editions
Ebooks can be read on your personal computer, or on your
Smartphone or Notebook
Instead of printing thousands of books at once from a printer, a
publisher or an author use a Print-On-Demand
Using a digital/Laser printing machine
Books are not shipped to a warehouse, but instead they are shipped
directly from "the factory" to the customer
Books are printed on 100% recycled paper
Paper is made from trees that are not grown in endangered forests
Actors of this industry join a non-profit program with collaborative
approach to minimize social and environmental impacts

17.
18.
19.
20.
21.
22.

23.
24.

Shed where we can donate books, or take them home


Donation of not used books for libraries
Unsold books are reused or recycled
Possibility to borrow instead of buy
The book publisher or library makes green actions as For each
paper book bought or sold, a tree is planted.
The library collaborates with student groups, schools, universities
and recovers books from the previous year to resell them with a
cheaper price
Textbooks are donated to students in need at underserved
universities in the developing world
Promoting books and magazines with socials and green engagement
in displays

GreenAdvisor

Media & Publisher

Media companies

General practices
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.

91

Good Business Behaviors

Press release received are not printed


Publishing green and social subject to help to drive changes in
peoples thinking
Correspondents journalist everywhere to avoid travels
Articles are written in a computer to reduct paper cumsomption
Responsibility about what the media writes
Exercising a good judgement
Practicing a community working
Respecting the copyright
Fair, transparent and impartial informations
Protection of confidentiality and proprietary information
The media gives a part of the gains to NGOs or Associations
Advertising with sustainable companies : education, charity, NGOs,
association for socials engagement, etc.
Supporting brands with green and social engagement

8.
9.
10.
11.
12.
13.
14.
15.

Radio
1.
2.
3.
4.

Press
1.
2.
3.
4.
5.
6.
7.

Unsold newspapers are reused or recycled


Newspaper is printed on 100% recycled paper
Newspaper can be read on your personal computer, or on your
Smartphone or Notebook
Local printing to avoid transportation and fuel consumption
Newspaper is printed in a sustainable printing house working with
renewable energy
Reducing paper consumption by not printing useless pages
Using of sustainable ink, reducing colors ink.

Newspaper is distributed or delivered by students, unemployed,


minorities, poor community
Green advertising in the newspaper
Using both sides of the papers
Working with printers who have established waste management
procedures
Minimizing consumables waste in the print run
Opting for wholly digital production
Monitoring the performance of the companys suppliers
Articles about new technologies, sustainables projects

5.
6.
7.
8.
9.

Supporting the development of a sustainable community radio


Interactions with people to discuss about eco-friendly initiatives,
sustainable practices, environmental issues, recycling technologies
Environmental radio show
The radio proposes for free, NGOs or association to deliver a
message to the audience
The radio gives the words to minorities
More efficient and less high energy using materials
Raw material consumption and electronic waste
Accessibility : Radio broadcasting everywhere
Feeding the materials for broadcasting with renewable energy as
solar panels in antenna

GreenAdvisor

Good Business Behaviors

Media & Publisher

Media companies

Television
1.
2.
3.
4.
5.
6.
7.
8.
9.

Using recycling/rechargeable battery for the camera


The chain dedicates in his planning a program to wake up the
audience about global warming or socials inequalities
Environmental talk show with game with sustainables practices
Free access to participate to emissions
The media company proposes to NGO or organisations to use the
building with studios and materials to create their own content
The chain gives the word to minorities
More efficient and less high energy using materials
Compatible with hybrid TV and UHDTV
Feeding the materials for broadcasting with renewable energy such
as solar panels in antenna
Internet

1.
2.
3.
4.
5.
6.
7.

Waking up the readier by putting an alert when the website is


opened for a long time: you are wasting electricity
Sharing article talking about good practices
The Website is also active in social medias to engage a community
Articles about new technologies, sustainables projects
Advices to become more active in climate changes
Organizing petitions to denounce a bad practice
Collecting money for NGOs or associations with Kickstarter
campaigns

92

26
Travel companies

GreenAdvisor

94

Good Business Behaviors

Travel companies
1.

2.
3.

4.
5.

6.
7.
8.
9.

10.

Operate a comprehensive Customer Safety policy to promote the


good health and safety of traveller, only working with reputable
operators who meet local and national standards.
Promote international business and cultural exchanges, narrowing
the gap of misunderstanding between cultures.
Address the issue of child trafficking and sexual exploitation (The
hospitality business, especially hotels and restaurants, may be used
for human trafficking unknowingly. Human trafficking is the fastest
growing and second largest criminal industry in the world today
and presents itself in two forms: commercial sex trafficking and
forced labor trafficking.)
Be factual and accurate when providing information about their
services.
Provide in writing, upon written request, complete details about the
cost, restrictions, and other terms and conditions, of any travel
service sold, including cancellation and service fee policies.
Promptly and substantively respond to their clients' complaints.
Team Member education about Sustainability commitment and
hosting annual engagement events.
Reducing paper use by removing phone books, using electronic
documents and signage, and implementing paperless checkout.
Donate products of value to organizations in need: eg. Las Vegas
Sands properties send their food waste to a local pig farm for
feedstock.
Collaboration with suppliers to learn from their expertise and find
sustainable product solutions.

11.
12.
13.
14.
15.

Associates work with local communities to clear land for plantings


of local tree species to help generate sustainable community income.
Educate and inspire associates and guests to conserve and preserve.
Engage guests in on-site community projects as part of meetings
and events offerings.
Measuring and reporting of environmental performance.
Taking part in environmental program:
a. Earth Hour: Earth Hour is a worldwide movement for the
planet organized by the World Wide Fund for Nature
(WWF). The event is held worldwide annually encouraging
individuals, communities, households and businesses to turn
off their non-essential lights for one hour, from 8:30 to 9:30
p.m. towards the end of March as a symbol for their
commitment to the planet.
b. I Will If You Will: Across the globe, the I Will If You Will
campaign has attracted millions of views and received more
than 200,000 commitments from individuals, businesses,
organisations and governments, all taking their action for
the action for the planet far beyond the hour.
c. World Hunger Day: This event started as part of The
Hunger Project, whose mission is to end world hunger and
poverty.
d. WWFs Use Your Power slogan to communicate the
power that each individual has to make a change.

See more at: Tourism & Hospitality

27
Sustainable agriculture
Sustainable agriculture is the production of food, fiber, or other
plant or animal products using farming techniques that protect
the environment, public health, human communities, and animal
welfare. Here are the best practices we have identified to
maintain the quality of food as well as the quality of natural
ecosystems.

GreenAdvisor

96

Good Business Behaviors

Sustainable agriculture
General practices
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

11.
12.

Choose the local crops as they are more adaptable to the weather
conditions of the region.
Crop diversity, meaning growing varieties of the same crop
yielding, small but substantial differences among the plants.
If possible, use hands to remove weeds from crops where machines
cant reach or where crops are too fragile.
Recycling of crop waste to use later as a fertilizer to enrich the soil.
Diversification of crops (including livestock) and cultural practices
to enhance the biological and economic stability of the farm.
Use of animal manure as fertilizer.
Practice crop rotation to help soil maintain its nutrients.
Collection of rainwater to use for irrigation.
Use of reduced-volume irrigation systems.
Reduce reliance on non-renewable energy sources.
10.1. Use of solar panels to store solar energy and use it for electrical
fencing and running of pumps and heaters.
10.2. River can be source of hydroelectric power and can be used to
run various machines on farms.
10.3. Use geothermal heat pumps to dig beneath the earth and can
take advantage of earths heat.
10.4. No use of synthetic fertilizers or pesticides that require fossil
fuel to produce.
Proper management of waste water.
Integrated pest management a combination pest control techniques
for identifying and observing pests in the initial stages.

13.

14.
15.
16.
17.
18.
19.
20.

21.
22.
23.
24.
25.
26.
27.

28.

Natural pest eliminators can be brought on or around the crops and


let them make the farm as their Add organic components to the soil
on a regular basis.
Planting wind breaks to protect the pesticide drift from spraying.
Protecting soil from water run-off.
Sow those seeds or plant those saplings which are well suited to
your climate and soil type so they will grow naturally.
Incorporating crop residue into the soil for better air quality.
Keeping the soil covered with plants or mulch to avoid soil erosion.
Monitor soil moisture.
Accurate management of grazing fields to prevent soil compaction,
which can diminish soil quality, decrease water infiltration, and
increase the potential for soil erosion and runoff of sediment,
nutrients, and fecal matter.
Cover crops or strips of native perennial grasses to reduce dust.
Wisely managed grazing, meaning moving the livestock
periodically, which is good for the land as well as for the animals.
Considering integrating natural ecosystem into your farm.
Wildlife protection measures.
Using appropriate levels of tillage for better air quality.
Targeting the sales of the production in the local market saves
transportation and packaging hassles.
Enterprise calendars of operations, stock flows, forage flows, labor
needs, herd production records and land use plans to give the
manager control and a means of monitoring progress toward goals.
The animal enterprise must be appropriate for the farm or ranch
resources. Farm capabilities and constraints such as feed and forage
sources, landscape, climate and skill of the manager must be
considered in selecting which animals to produce.

GreenAdvisor

97

Good Business Behaviors

Sustainable agriculture
Workers
29.
30.
31.

32.

33.
34.
35.
36.

37.
38.

Determination of the optimal use of farm-generated by-products.


Direct marketing to provide fresh produce to community markets.
Conserving biodiversity and working with ecological processes and
ecosystem functions. For example, farmers try to enhance
ecosystem functions by planting diverse plants on the farm to attract
beneficial insects.
Adapting to local conditions to maintain balance. Changing the
methods and being innovative to be up to date with changing
ecosystem and conditions.
Provide vegetation to provide natural habitat for wildlife.
Proper living conditions for animals (free-range).
Density of animals on a pasture.
Teaching the pleasure of food and how to make good, clean and fair
choices through food and taste education with cooperation with
Slow food Movement (school gardens, guided tastings, farm visits,
knowledge exchange between generations, practical workshops and
meals with producers)
Cooperation on biodiversity projects with Slow Food Movement.
Taking part in Slow Food Movement international events to bring
together our network from around the world to share knowledge
and experiences

1.

2.

Providing farmers, farm workers, food processors, and others


employed in the food system with a livable wage and safe, fair
working conditions.
1.1. Offer the workers health insurance.
1.2. Offer the workers paid time off.
1.3. Offer workers retirement plans.
1.4. Offer the workers employee manuals.
1.5. Proper and comprehensive training of workers.
1.6. Provide fair wages to employees.
As key players in the agricultural system, women need equal access
with men to resources and inputs such as credit, extension training,
and new agricultural technologies.

28
IT & Hightech
High technology is an international phenomenon, spanning continents, epitomized
by the worldwide communication of the Internet. As of the onset of the 21st century,
products considered high tech are often those that incorporate advanced computer
electronics.

GreenAdvisor

99

Good Business Behaviors

IT & Hightech
Environment
1.
2.
3.
4.
5.
6.
7.
8.
9.

10.
11.

Use alternative energy powered data warehouses and server


facilities.
Invest in renewable energy. Microsoft has been 100 percent
powered by renewable energy since 2014.
Promote the use of web-based downloads and online instructions
whenever possible to reduce the use of plastics and paper.
Restrict the use and content of toxic substances in the manufacture
and packaging of hardware and software products.
Require that manufacturing partners and vendors follow
environmental practices.
Reduce content inside the packaging and empty space, which has
allowed it to pack products in a minimized package.
ENERGY STARcertified.
Develop power-saving standby settings or battery-saving features.
Certified SmartWay Transport Partner with the US
Environmental Protection Agency (EPA). SmartWay is a
public-private initiative between the EPA, carriers, logistics
companies, and manufacturers. The purpose is to improve fuel
efficiency and environmental performance of supply chains, and to
accelerate availability and adoption of advanced, fuel-efficient
technologies and operational practices.
Collaborate with recycling organizations.
Working with retail stores and partners to facilitate the return and
recycle process for consumers. Millions of PCs and all types of
consumer end-of-life electronics are being recycled through
Microsofts Refurbished PC Program.

12.
13.
14.

15.
16.
17.
18.
19.
20.

21.

Prohibition on landfilling the products.


Ban the export of e-waste to other countries.
Recyclers must be certified (for example, ISO 14001, R2,
E-Steward) and conduct assessments of their downstream
partners, as well as track the material types and quantities that
recyclers process to final disposition, and provide a Certificate of
Destruction.
Life cycle assessment (LCA) for calculating the environmental
impact of the hardware products and activities.
Reduce the footprint of manufacturing, packaging and logistics.
Using low energy CFL and LED light bulbs.
Evaluate product platforms overall environmental impact through
life cycle analysis.
Convert game disc cases to lower weight eco-friendly cases.
Utilize print suppliers with certifications from the Forestry
Stewardship Counsel, Rain Forest Alliance and Sustainability
Forestry Initiative.
Circulate a sustainability newsletter to raise awareness.

GreenAdvisor

100

Good Business Behaviors

IT & Hightech
Social
1.
2.
3.
4.
5.
6.
7.

8.

9.

10.

11.
12.

13.
14.

Conduct product satisfaction surveys.


Make research and innovation available for public.
Support open data philosophy.
Collaborate on knowledge sharing projects.
Support social entrepreneurs and charities with your skills.
Allow employees to donate their skills to good causes on pro-bono
basis.
Collaborate with key nonprofit partners on joint public relations
and communications strategies to publicize their message on
important causes.
Extend expertise in citizenship communications to nonprofit
partners with trainings and resources on effective digital
communications and use of social media.
Donate software and services to NGOs and education organisations.
Microsoft has donated more than $922 million in software and
services to 120,356 nonprofit organizations globally.
Incorporate privacy considerations into design and development
processes, offer customers meaningful privacy choices, and
responsibly manage and protect the customer data that it stores.
Do not provide any governmental organization with direct and
unfettered access to customers data.
Offer people access to technology in a language familiar to them
that respects linguistic and cultural distinctions and helps sustain
diverse local languages and cultures.
Provide ratings information according to the ratings system used in
each country or region.
Integrate parental control system into all game systems.

15.

16.
17.

18.

Offer advice and support to problematic gamblers and allow players


to set limits as to how much they spend time on both within online
and land-based gaming channels.
Ensure that products are tested to be fair and conduct random
controls to see if they adhere to the rules of that game.
Comply with the relevant regulatory advertising codes of practice
which typically ensure that advertisements are factually correct and
do not target underage or vulnerable gamblers.
Respect copyright, only use materials with Open-source licenses or
Creative Common licenses.

Economic & Responsible governance


1.
2.
3.

4.
5.
6.
7.

Proactively provide investors with corporate governance


information through diverse communications.
Collect and value employee feedback in multiple ways and related to
all matters.
Engage with suppliers through capacity-building workshops and
trainings, supplier advisory boards, hosting an annual supplier
summit, and participation in industry coalitions.
Offer family benefits including health coverage for spouses,
dependents, and domestic partners.
Provide subsidy for nearby childcare programs and back-up care for
children, adults and elders.
Offer flexible work programs, including flexible schedules,
telecommuting, and job-sharing options.
Organize training opportunities for current employees.

29
Religious Organizations
Religious organizations play crucial role in society since they
deal with a very delicate matter of peoples soul and hereby
define the way people perceive and construct the world. Here
are some good practices that we believe a good religious
organization should adhere to.

GreenAdvisor

102

Good Business Behaviors

Religious organizations
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Advocating the ideas of love, peace, humanity.


Offering compassion and unconditional support.
Treating every person with dignity and respect.
Using spiritual values to address economical, social,
environmental and political questions.
Supporting environmental and social initiatives.
Supporting charities, helping the poor and sick.
Inspiring children to explore the depth of their soul and create a
better world.
Fostering social justice.
Embracing socially isolated people: criminals, people with
disabilities, elderly people.
Educating families on strengthening relationships, growing love
and happiness.

11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.

Hosting benefit concerts.


Preserving art.
Combating HIV, malaria and other fatal diseases in local
communities.
Taking care of orphans.
Providing online educational resources.
Providing transparency regarding financial gains and spendings.
Sending humanitarian aid to disaster regions.
Fostering a loving community.
Organizing youth around interfaith dialogue and activism.
Greening the houses of worship for greater sustainability.
Providing hospitality to homeless and travellers.

30
Education
Education is the milestone of our society and this is the reason
why it should be sufficient enough to help children during their
growth to know themselves and improve their skills and
knowledge. Here are some tips that schools, teachers and
students should adopt to make the learning better.

104

GreenAdvisor

Good Business Behaviors

Education

Kindergarten/Primary school

1.

2.
3.

4.
5.
6.
7.
8.
9.

10.
11.
12.
13.

Create toys, with help of the kids using paper, bottles, straws
and so on to implement reusing and raise their creativity at the
same time.
Do not let children become isolate, work all together in a
compact group.
Be patient and calm. Children are starting to know the world
now so they need help and maybe you have to repeat something
a lot of times.
Take lessons about recycling, they can have fun if you organize
an exciting game regarding this topic.
Make sure that the food offered by the school canteen is local,
ecological and healthy.
Make sure that children eat versatile food including vegetables,
fruits and meat.
Take children to the park, so they can enjoy spending time in
the open air, in close contact with the nature.
Make it your business to know how each student will get home
from school.
Teach them the right behaviour in road (how to cross the zebra
crossing, be careful, pay attention to the cars), it may be obvious
for you that they learn these things at home, but it may always
not be the case.
Teach to the children how to look after plants and animals.
Let them water the flowers.
Teach them how to be kind with people in trouble.
Teach them the separate collection of rubbish with the use of
different trash bins: plastic, organic, mixed trash, paper, metal.

14.
15.
16.
17.

18.
19.

20.

21.

22.
23.

24.
25.

Create a little vegetable garden and teach how to constantly take care
of it.
Teach them to not waste water while washing their hands, brushing
teeth or taking a shower.
Organize the classroom and learning resources, create displays to
encourage a positive learning environment.
Invent stories about recycling, like: how a plastic bag becomes a
pencil case or how a can becomes a computer so the children can
connect the dots easily and understand the world through having
fun.
Show them how much the environment is important and how to
take care of it.
Teach them that Mother Nature and the animal kingdom depend on
us and our choices to help them live healthy lives, to grab their
attention show them films like March of the Penguin or Planet
Earth.
Green-themed books can help teach the kids stewardship and
sustainability in a language they can easily understand, e.g. puppet
show.
Work together with professional to organize special classes about
food, sport, environment or engage a volunteer to do so (could also
be a student).
Have a class with psychologists to talk about social topics (bullying,
racism).
One of the best ways to teach the kids about their surrounding
environment is by signing the class up for some local volunteer
work.
Organise outings, social activities and sports events.
Teach them to reuse, reduce and recycle, so they will develop a
better appreciation for the things they have.

GreenAdvisor

Good Business Behaviors

Education

Kindergarten/Primary school

26.
27.
28.
29.
30.
31.
32.

Encourage children and their parents to bring food and drinks in


reusable containers instead of plastic or carton boxes.
Teach them to switch off the lights when they are leaving the
room.
Encourage kids and their parents to donate old, unused toys to
orphanages and underprivileged children.
Teach children to ask their parents for recycled paper for them
to draw on.
Teach them to respect each other and talk about the importance
to not bully one another.
Have classes outdoor, like at the park where teacher can teach to
the students the different type of plants, the flowers, the animals.
Offer subjects related to feelings like drawing, music at least
twice a week.

105

106

GreenAdvisor

Good Business Behaviors

Education

Secondary/High school

1.
2.
3.
4.
5.
6.
7.
8.
9.

10.
11.
12.

13.

Teach them that they have to work a lot to became what they
want, the importance of not giving up.
Organize classes about problems that teenagers usually have - first
periods, sex, high emotions.
Pay attention at your students problems and difficulties, be
opened with them, so they will trust you.
Dont be rude with your classmates because you have problems at
home. Try to keep your personal life separated.
Organize events or projects about the environment, waste
management and so on.
Take part of green project like the celebration of the Earth Day.
Encourage them to walk or cycle to school.
Take a trip to the local supermarket to research foods origin by
analyzing displays or speaking with the grocer.
Ask the students to brainstorm how to reduce their waste
production (by using less, recycling more, and so on) and then to
put their newfound knowledge to further use by taking action in
their community.
Organize fundraising to support those in need.
Organize activities to learn how to manage money.
Building on the concept of a watershed, take students to a field
trip to a local body of water (a stream at a local park, for example)
to conduct a detailed assessment of the water and surrounding
land and then document their findings by mapping and profiling
the water and the neighboring area.
Organizing periodical flea markets to exchange clothes, books etc.

14.
15.

16.
17.
18.
19.
20.
21.
22.

23.
24.
25.
26.
27.
28.
29.
30.

Put eye-catcher posters outside the bathroom against water


wasting.
Show them the film An inconvenient truth to raise awareness of
the dangers of global warming and calls for immediate action to
curb its destructive effects on the environment.
Use recycling bins.
Use recycled paper to print documents.
Choose natural light instead lamps if possible.
Let the students design and create the school garden.
Organize a theatre play that addresses environmental issues.
Ask students to write a school paper that addresses academic
problems but also the problems of the society.
Take part at special quiz games (or organize them in your school)
about sustainability. Students will learn new topics while having
fun.
Turn the computers off after the school day and do not leave the
electronic appliances on standby.
In the canteen, frequently defrost the refrigerator.
In the canteen, put the lid on the pots to boil water and always
ensure that the flame is wider than the bottom of the pot.
If it is too hot, turn down the thermostats instead of opening the
windows.
Organize environmental classes/student clubs for those who are
interested in these topics.
Use e-books instead of paper books.
Let students teach each other in topics they are good at.
Organize multimedia classes/clubs.

107

GreenAdvisor

Good Business Behaviors

Education

Higher education

1.
2.
3.
4.

5.
6.
7.
8.
9.

10.
11.
12.
13.
14.

15.

Offer to the students online courses.


Organise own organic farm on the territory of university.
Do own composting.
Raise awareness about the different organizations that help
children to go to school so university students can join in and
offer their help.
Offer the students the possibility to find notes on the school
website.
Use electric buses to move in the campus.
Install PV solar panels to use the energy from sun.
The canteen should offer options for vegans, vegetarians and
those who have gluten/lactose intolerance.
Instead of buying new bottles of water every time, the school
could offer a drinking fountain that students can use to fill their
water bottle.
There should be gym, library and a relax room so students can
chat, study or keep fit after classes.
Offer optional courses about the environment and its problems.
Organize voluntary meetings with people who work to save the
environment.
Make workshops and active-learning laboratory about how to be
a sustainable university.
Stop using disposable items such as plastic forks, knives, spoons,
cups, water bottles, and everything else which gets used once and
then tossed in the trash.
Take time for deeper reflection and educate students about
sustainability as a social and economical issue, not only
environmental.

16.
17.

18.
19.
20.
21.
22.

23.
24.

25.
26.
27.

Connect sustainability with faculty.


Shut the computer down when you're away. A computer turned
off uses at least 65% less energy than a computer left on or on the
screensaver or sleeping mode.
Use the stairs as often as possible. Elevators consume a lot of
unnecessary electricity.
Encourage paper-free work. Print and copy on two sides, save
single-sided pages for notes, and print only what you need.
Help students at finding used books instead of buying new ones.
Organize a contest in which students have to shoot a short film to
emphasize sustainability.
15 minutes per lesson, teachers and students have to turn off
lights and electronic devices, to carry out the lecture in
candlelight: a symbolic gesture that will raise awareness and
approach the students to the issues of sustainability, energy
consumption and sustainable mobility. (like an Italian project
called Millumino di meno joined by the university Ca' Foscari
Venezia )
Organize volunteering days to help together those in need.
Create an app that students, teacher and all the people that have
to go to the university can use. It makes possible the sharing of
free seats in cars among travelers who have the same destination.
(car sharing)
Limit consumption by installing systems that use renewable
resources.
Make bicycles available so that students can fast and easily move
around the campus.
Refreshment areas where students can have food brought from
home.

GreenAdvisor

Good Business Behaviors

Education

Higher education

28.

29.
30.
31.
32.
33.
34.

35.
36.
37.
38.
39.
40.

Create a student garden where student can grow food and take
care of plants which will be used in preparing food in the canteen
later.
Raise awareness amongst students about different mobility
options, exchange programs.
Cooperate with other universities around the globe to share best
practices.
Cooperate with other universities so students have more options
to have an exchange semester abroad.
Encourage students to take part in different projects, national and
international.
Offer students with a consultant to help in all matters, no matter
if study-related or personal issues.
Organize internal competition where students can share their
ideas how to make school more efficient related to waste
management, energy efficiency, water saving measures etc and
implement the solutions offered later.
Offer volunteering programs in cooperation with non-profit
organizations.
Make some of the courses available for free.
Enable students to review their professors with the purpose to
match students needs with curriculum.
Encourage student associations.
Invite student activists to board meetings.
Help students in addressing their housing needs.

108

31
Police & Army

GreenAdvisor

110

Good Business Behaviors

Police & Army


Environmental aspects
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.

Specialised in helping their economies and societies adapt to


natural disasters
Environmental regeneration and conservation shall be a key part
of military training
Protecting key elements of the biosphere from human
depredations
Protecting wild fisheries, fish farming and ocean ranching
operations
Surveillance tasks
Preventing eco-crimes
Zero-impact goals in relation to carbon, waste toxics and fossil
fuels
No environmental weapons
Smaller, deployable and advanced force
Preventing and managing incidents and security crises; facilitation
of allied support
Educate the army and police force about their responsibility for
sustainability, and in general about sustainability practices and
concepts
Social & Ethical aspects

1.

2.
3.

Gender equality - basic training on gender equality, womens


human rights, violence against women and key institutional
policies
Transparency
Continuity of skilled personnel over the long-term

4.
5.
6.
7.
8.
9.
10.
11.
12.
13.

Group trainings that can help discussion support between


employees
Regular in-service training available to all personnel
Managerial support
National basis for decision-making
Safeguard the states sovereignty and sovereign rights
Participation in multinational crisis management, including peace
operations
Contribution to international security and defence cooperation
Contribution to societal security
Ability to conduct crisis management operations
Total Defence concept (mutual support and cooperation between
the Armed Forces and civilian authorities)

32
Government authorities

GreenAdvisor

Government authorities
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.

112

Good Business Behaviors

Accepting card payments and selection of card payment service


providers.
Accurately displays total expenditures in budget presentations.
Assessing risk and uncertainty in economic development projects.
Asset maintenance and replacement.
Provide bank account fraud protection.
Best practices in community college budgeting.
Capital planning policies.
Capital project monitoring and reporting.
Cash flow forecasts in treasury operations.
Collateralizing public deposits.
Communicating capital improvement strategies.
Coordinating economic development and capital planning.
Creating an investment policy.
Creation, implementation and evaluation of tax increment
financing.
Developing an economic development incentive policy.
Disaster preparedness.
Diversifying the investment portfolio.
Due diligence on bank and treasury management providers.
Electronic payment and collection systems.
Ensuring the safety of reverse repurchase agreements.
Environmentally responsible practices in capital planning.
Establishing a Grants Administration Oversight Committee.
Establishing a Policy for Repurchase Agreements.
Evaluating and managing economic development incentives.
Evaluating data and financial assumptions in development
proposals.
Evaluating the sale and securitization of property tax liens.
Getting management involved with internal control.

Ministry of Finance
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
42.
43.
44.
45.
46.
47.
48.
49.
50.
51.
52.
53.
54.
55.

Government relationships with securities dealers.


Incorporating the capital budget into the budget document.
Local government investment pools.
Managing market risk in investment portfolios.
Market-to-Market reporting for public investment portfolios.
Monitoring and disclosure of fees for defined contribution plans.
Monitoring economic development performance.
Monitoring the value of securities in repurchase agreements.
Multi-year capital planning.
Payment consolidation services.
Pension investment policies.
Performance criteria as a part of development agreements.
Procurement of banking services.
Purchasing card programs.
Securities lending programs for non-pension fund portfolios.
Sustainable funding practices for defined benefit pensions and
other postemployment benefits (OPEB).
Sustainable funding practices of defined benefit pension plans.
Technology in capital planning and management.
Use of derivatives and structured investments by state and local
governments for non-pension fund investment portfolios.
Use of lockbox services.
Appropriate level of unrestricted fund balance in the general
fund.
Creating a comprehensive risk management program.
Effective budgeting of salary and wages.
Establishment of government charges and fees.
Performance management.
Strategies for managing health-care costs.
Financial forecasting in the budget preparation process.
Making the budget document easier to understand.

GreenAdvisor

Government authorities
56.
57.
58.
59.
60.
61.
62.
63.
64.
65.
66.
67.
68.
69.
70.
71.
72.
73.
74.
75.
76.
77.
78.

113

Good Business Behaviors

Establishment of an effective grants policy.


Alternative service delivery: shared services.
Public participation in planning, budgeting and performance
management.
Analyzing and issuing refunding bonds.
Public-private partnerships.
Sustainable pension benefits.
Comprehensive framework for internal control.
Internal audit function.
Entity-wide grants internal control.
Practical Steps to avoid, limit or eliminate internal control
deficiencies identified in an audit.
Asset allocation for defined contribution plans.
Issuing taxable debt.
Tax advantage of indirect cost allocations.
Business preparedness and continuity guidelines.
Deferred retirement option plans.
Participant education guidance for defined contribution plans.
Pension obligation bonds.
Using variable rate debt instruments.
Commission recapture programs.
Brokerage window options for defined contribution retirement
plans.
Policy to participate in securities litigation class actions.
Using the comprehensive annual financial report to meet SEC
requirements for periodic disclosure.
Presenting securities lending transactions in financial statements.

Ministry of Finance

GreenAdvisor

Government authorities
1.
2.
3.
4.
5.

6.
7.
8.
9.

10.

11.
12.

13.

114

Good Business Behaviors

Maintaining relations with other states and international


organizations.
Representing and protecting the interests of the State/Republic,
its' citizens and legal entities abroad.
Promoting State/Republic and its' language abroad.
Cooperating with its' citizens abroad and supports its' cultural and
educational institutions abroad.
Representing and protecting its' interests abroad, including before
International Courts and Tribunals with the exception of the
juridical bodies of the European Union and the Court of the
European Free Trade Association (EFTA Court).
Organizing and supervising the activities of its' diplomatic
missions and consulates.
Proposing and developing the policies of the Council of Ministers
in the field of foreign affairs.
Elaborating projects and drafts proposals for policies mentioned
above and submitting them to the Council of Ministers.
Implementing policies adopted by the Council of Ministers and
coordinating and supervising their implementation through the
relevant agencies.
Fulfilling the above tasks and responsibilities in cooperation with
other ministers, national and local government bodies, the
business community, Trade unions and social organizations.
Representing the State/Republic in International Human Rights
Protection bodies.
Providing guidelines and supervision to its' Institute of
International Affairs as well as to diplomatic missions, consular
offices and other institutes abroad.
Directing the government administration branches foreign affairs
and its memberships of European Union.

Ministry of Foreign Affairs


14.
15.

16.

17.

18.
19.

20.
21.
22.

23.

Administrating national budget.


Coordinating the foreign policy of the State/Republic, including
activities of government administration bodies and their
subordinate unit.
Developing, agreeing and submitting for examination to the
Council of Ministers, on an annual basis, the government
document defining the directions and objectives of State's foreign
policy and the promotion of States interests for the following
year as well as developing and submitting long-term foreign
policy strategies to the Council of Ministers.
Providing opinions on the consistency of annual and long-term
international cooperation plans with the above document and
submitting opinions on these plans to the President of the
Council of Ministers.
Acting in international relations essential from the point of view
of the interests of the State/Republic.
Representing and protecting the interests of State's nationals and
its' legal persons abroad as well as cooperating with its' citizens
residing abroad, including giving his support to its' cultural and
educational institutions abroad.
Dealing with matters in the field of international cooperation for
development and humanitarian aid.
Presenting the international image of the State/Republic.
Dealing with matters in the field of public and cultural diplomacy
as well as supporting efforts promoting the State's economy,
culture, language, tourism, technology and science undertaken in
the scope of other activities.
Determining the organization of foreign diplomatic missions of
the State/Republic, directing their activities and coordinating
activities associated with their protection.

GreenAdvisor

Government authorities
24.
25.

26.
27.
28.

29.

30.
31.
32.
33.
34.

115

Good Business Behaviors

Coordinating the process of transposition of the acquis


communautaire into the State's legal regime.
Presenting opinions to the Council of Ministers on the
consistency of government bills and draft versions of
international agreements with EU law.
Preparing government administration bodies to perform tasks
arising from States membership of the European Union.
Employing State's nationals in EU institutions and agencies.
Participating pursuant to the Constitution in the
establishment of State's national policies and assumes
responsibility for the content and implementation of government
tasks, in line with separate regulations.
Initiating and developing government policy in the scope of his
competences, submits initiatives, presents the assumptions
underlying draft bills and draft regulatory acts at meetings of the
Council of Ministers, subject to separate regulations.
Implementing policies of the Council of Ministers.
Representing the government of the State/Republic in selected
matters, pursuant to applicable laws.
Participating in meetings of the Council of Ministers.
Directing, overseeing and controlling the activity of subordinate
bodies, offices and units.
Presenting matters pertaining to measures taken by the Ministry
of Foreign Affairs at meetings of the Council of Ministers.

Ministry of Foreign Affairs

GreenAdvisor

Government authorities
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.

116

Good Business Behaviors

Comprehensive coverage with strong organizational support.


Diverse educational forms to ensure effects.
Targeted course design to meet varied requirement.
Exemplary effect through strengthened moral education for
teachers.
Establish complete legal framework to punish offenders in the
judiciary service.
Detailed professional ethics to promote self-discipline among
members of the judiciary service.
Sound institutions to regulate judiciary power.
Effective supervision to prevent abuse of judiciary power.
Strong
control over prosecution powers.
Fighting corruption through institutional reform.
Investigating cases of corruption in the prosecution service in
accordance with law and discipline.
Raising awareness through education and publicity.
Presenting health literacy in basic education.
Presenting National Action Plan of Child Accident Prevention.
Increasing access to high quality primary prevention services for
children and adolescents.
Developing and implementing policies and standards.
Establishing accountability and providing incentives.
Allocating fiscal and human resources.
Redesigning systems and physical space.
Hiring diverse staff with expertise in different fields of education.
Obtains feedback on education information and services from
individuals who use them.
Adopts universal precautions, such as offering everyone help with
education system and tasks.
Allocates resources proportionate to the concentration of
individuals with limited abilities.

Ministry of Education
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
42.
43.
44.
45.
46.
47.

Secures language assistance for speakers of languages other than


the one spoken in that country.
Makes electronic portals for students and other individuals and
provides training on how to use them.
Involves diverse audience, including those with limited abilities in
development.
Evaluates the level of competencies possessed by school leaders.
Determines the competencies required by individual school
leaders.
Obtains the information regarding the competencies which have
forecast growth value and are strategically important.
Determines the high impact competencies for school leaders.
Encourages holistic and strategic thinking, leading change and
decision making.
Offers coaching and mentoring.
Achievement orientation.
Instructional Planning and Development.
Knowledge sharing.
Effective problem solving.
Informed decision making.
Managing school improvement.
Creativity and innovation.
Capacity building.
Relationship building.
Teamwork
Effective and honest finance management.
Physical Development
Performance Management.
ICT Management.
Promotes self awareness and management, social awareness and
management.

GreenAdvisor

Government authorities
48.
49.
50.

51.
52.
53.
54.

55.
56.
57.

58.
59.

60.

61.

117

Good Business Behaviors

Has clear vision and purpose regarding the future of the education
system.
Focus on the high quality in all levels of education.
Managing Change and Innovation, considering improvements
made in the system in other countries and implementing them in
their own system, if applicable.
Meets the aspiration of a national pupil entitlement.
Reduces duplication.
Streamlines engagement for the benefit of school, colleges and
universities.
Targets activity on those pupils and students who are at risk of
not achieving their full potential and / or those achieving but who
do not recognise their potential for progression to higher
education (in both colleges and universities).
Establish baselines against which future performance will be
measured.
Tracks, with skills development, the progression of pupils and
students to inform performance reporting.
Adheres to a set of national delivery principles, including strategic
agreements with local authorities and partner institutions and
sustained engagement with cohorts of pupils and students.
Increases the number of pupils applying to the highly selective
institution.
Delivers systematic support to develop the capacity of applicants
based on activity which facilitates experience of particular
professions.
Increases the number of entrants, in part, through greater
consideration of
the
context
of
an
applicant's
prior-attainment in the admissions process.
Increases applications to institutions from low progression
schools.

Ministry of Education
62.
63.
64.
65.
66.
67.
68.
69.
70.

71.
72.
73.
74.
75.
76.
77.
78.
79.
80.

Awareness raising events which would provide realistic insight


into a career in a particular profession.
Organizes specific events for advice and guidance to parents.
Supports the need for mentors (role model students and
professionals) in key events.
One to one advice in relation to the application process.
Integrates interview preparation already in secondary school.
Advices and contacts for work experience and volunteering.
Coordinates summer school activity.
Supports with transition.
Getting more young people to and through higher education in a
way that
promotes social cohesion and that addresses the
demographic trends.
Improving the attainment and achievement for those who are
most at risk of failing in higher education programmes.
Reducing the educational attainment gap between the different
groups participating in higher education.
Believes that a diverse student population enriches learning
experiences.
Promotes social justice: higher education has an important role to
play in fostering equality and social justice to the wider society.
Contributing to social and economic development.
Tapping the pool of talent.
Provides an efficient funding mechanism.
Focus on the Climbing ropes of success scheme.
Widening access and improving provision for disabled students.
Contributing to the higher education institutions' action plans
regarding
disabled
students
through
follow-up
on
implementation and advice in connection with revisions.

GreenAdvisor

Government authorities
81.

82.
83.
84.
85.
86.
87.
88.
89.
90.
91.
92.
93.
94.
95.

96.
97.

118

Good Business Behaviors

Making sure university political authorities are involved in the


reception arrangements for disabled students, in particular by
disseminating the information, creating services for this purpose
and designating a person in charge of the reception of disabled
people, centrepiece of the reception arrangements
Facilitating the provision of individual and collective resources
Offering disabled students the same opportunities as able-bodied
students by strengthening disabled students' autonomy.
Improving Retention (IR) element of teaching enhancement and
student success(TESS).
Widening participation strategic assessments.
Aligning with government objectives.
Normalizing children's pre-primary, primary and secondary
education.
Enabling children to access and continue tertiary education
.
Promoting men's and women's continuing education beyond 16,
so as to foment
the eradication of illiteracy.
Enabling teachers to work in intercultural contexts where
traditions are to be dealt with as part of diversity.
Ensuring reference made to people in the curricula throughout
primary and secondary education.
Offering support-on-demand to the higher education institutions.
Organizing seminars and conferences for higher education staff
working on universal design and matters regarding disability.
Representing the higher education sector on disability issues.
Establishing and running of an active network for cooperation
and exchange of best practice between disability staff in higher
education institutions.
Orientation programmes to introduces students to
university/college.
Access to assistive technology and training.

Ministry of Education
98.
99.
100.
101.
102.
103.
104.

105.
106.
107.
108.

109.
110.

111.

One-to-one meetings with support staff, social gatherings and


mentoring.
Development of policy guidelines by experts.
Improving equity, efficiency, effectiveness, accountability and
transparency.
Promoting collaboration with enterprises.
Embedding work placements in Masters programmes.
Development of employability support, employer engagement
and entrepreneurship.
Providing an open forum to support and facilitate sharing of
work-in-progress between the funded projects and the wider
sectors, throughout their lifetime as well as during their
dissemination phases.
Developing and delivering its own parallel programme of work to
support the sector and complement the various projects.
Fostering relevant communities of practice and supporting them
in their work.
Promoting effective dialogue at a strategic level with student
and employer bodies.
Providing a comprehensive plan to prepare for and complete a
career and college-ready curriculum by meeting state and local
academic
standards
and
developing
career
and
employment-related skills such as teamwork, collaboration,
communication, critical thinking and good work habits.
Emphasizing academic rigor and high expectations.
Helping students identify interests, aptitudes, aspirations and
personal learning styles that may affect their career, college-ready
goals, postsecondary education and employment choices.
Setting appropriate career and college-ready goals with timelines
that identify effective means for achieving those goals.

GreenAdvisor

Government authorities
112.
113.

114.

115.

116.

117.
118.

119.

120.
121.

119

Good Business Behaviors

Helping students access postsecondary education and career


options.
Integrating strong academic content into career-focused courses
and applied and
experiential learning opportunities and
integrating relevant career-focused courses and applied and
experiential learning opportunities intro strong academic content.
Help identify and access appropriate counseling and other
supports and assistance that enable students to complete required
coursework, prepare for postsecondary education and careers, and
obtain information about postsecondary education costs and
eligibility for financial aid and scholarship.
Help identify collaborative partnerships among prekindergarten
through all the school years, postsecondary institutions, economic
development agencies, and local and regional employers that
support students' transition to postsecondary education and
employment and provide students with applied and experiential
learning opportunities.
Adopting a multi-partner approach: civil society organizations at
various levels (including DPOs, service providers, NGOs) work
together to implement projects.
Producing a report of good practice examples which are used to
develop practical and constructive recommendations.
Using and disseminating of the report, undertaking advocacy
activities and training based on the recommendations of the
report.
Adopting special education special schools for learners with
disabilities, whereas disability professionals are consulted and
involved
Adopting inclusive education: a flexible system which adapts to
the learner, all children learn despite their difference.
Employing teachers with positive attitude and good background.

Ministry of Education
122.

123.
124.
125.

126.
127.
128.
129.
130.

131.

132.

133.
134.
135.

Strengthening partnerships with parents and future career


providers, so that they have a more
active role in the
education of their children.
Increasing focus on brief courses to train teachers in Sign
Language.
Creating assessment tools appropriate for deaf students in the
disciplines in which speaking skills are valued.
Increasing coordination between the school and the vocational
training centers
providing early intervention with technical
and professional training.
Providing the right education for children with cerebral paralyses.
Raising awareness in the educational community: less
discrimination towards
children with disabilities.
Decreasing number of students in classes allowing greater
availability of the teacher to support the needs of children.
Strengthening community adhesion.
School planning: school plans for managing student behaviour,
informing parents, communication between students and
teachers, reviewing school work.
Understanding data: behaviour at school, characteristics of
stand-downs or
suspensions, behaviours of stand-downs or
suspensions.
Involving other people when managing student behaviour:
contacting people within school, within the community, other
professional people or agencies.
Communicating about incidents of student behaviour.
Document processing and managing complaints with care.
Complement the governments repair works of damaged day care
centers and schools to help restore access to education for all
children.

GreenAdvisor

Government authorities
136.

137.

138.

139.
140.
141.
142.
143.
144.
145.
146.
147.

148.

120

Good Business Behaviors

Ensure the structural integrity of schools-cum-evacuation centers


to make them safe for use as refuge/evacuation or holding center
in cases of subsequent disasters.
Enhance teachers and other service providers knowledge, skills
and attitudes on emergency preparedness and disaster risk
reduction measures.
Teach children emergency preparedness measures and involve
them in disaster risk reduction (DRR) initiatives as school
projects such as tree planting or other environmental protection
activities, evacuation drills and other doable disaster response
plan, e.g. first aid, swimming lesson etc.
Disaster preparedness through educational multimedia.
School mapping exercise.
Assessment of school buildings structural integrity and stability
(ASSIST).
Schools water and electrical facilities assessment.
Mainstreaming risk reduction measures in the development
policy, planning and programs/projects implementation.
Preparation of an operations manual on disaster preparedness.
Building school facilities resilient to disaster impacts in order to
protect children in the event of a natural hazard.
Ensuring close coordination with appropriate/responsible
government counterpart agencies both at national and local level.
Maintaining a pool of experts/engineers ready to be
deployed/dispatched for
assessment, technical advice in case
of an accident.
Coming up with user-friendly manuals, modules and locally
produced materials for other communities to use and serve as a
guide.

Ministry of Education
149.
150.

151.
152.

153.

154.

155.

156.
157.

158.

Continuous sharing of information, experience, and updating of


emerging trends
among members and partners.
Extensive, connected clinical experiences that are carefully
developed to support the ideas and practices presented in
simultaneous, closely interwoven coursework.
Well-defined standards of professional knowledge and practice
are used to guide
and evaluate coursework.
Explicit strategies that help students to confront their own
deep-seated beliefs and assumptions about learning and to learn
about the experiences of people different from themselves.
An
inquiry approach that connects theory and practice,
including regular use of case methods, analyses of teaching and
learning, and teacher research applying learning to real problems
of practice and developing teachers as reflective practitioners.
Strong school-university partnerships that develop common
knowledge and shared beliefs among school-and university-based
faculty, allowing candidates to learn to teach in professional
communities modelling state-of-the-art practice for diverse
learners and collegial learning for adults.
Assessment based on professional standards that evaluates
teaching through
demonstration of critical skills and abilities
using performance assessments and portfolios that support the
development of adaptive expertise .
Setting high standards for admission to teacher education
programs.
Subject matter, including how pupils learn content-specific
knowledge and which subject-specific pedagogies and curricula
are appropriate to various educational purposes.
Making content explicit through explanation, modeling,
representations and giving examples.

GreenAdvisor

Government authorities
159.

160.

161.

162.

121

Good Business Behaviors

Standards
that describe what beginning teachers should know
and be able to do as a result of their preparation and thereby guide
planning of teacher education programs.
Progress and graduation from the program based on a sequence of
authentic
performance assessments that together provide
reliable evidence that students meet all the standards.
Accreditation of teacher education programs conducted by an
independent professional body and based on valid and reliable
evidence that graduates meet standards for certification and full
entry to the profession.
Coherence, based on a common, clear vision of good teaching
grounded in an
understanding of learning, permeates all
coursework and clinical experiences.

Ministry of Education

GreenAdvisor

Government authorities
1.
2.
3.

4.

5.
6.
7.
8.
9.

10.
11.
12.
13.
14.
15.
16.

122

Good Business Behaviors

Good at delegating responsibility.


Values strong working relationships with stakeholders outside
government.
Reaches out to citizens to engage and inspire them. He has to
have capacity and desire to unite the people of his country and
refrain at every opportunity from dividing the people for political
reasons.
Wants to see every citizen, every business in his country succeed
and prosper and should do everything legally possible to assist in
ensuring that.
Is committed to strengthening democratic institutions.
Has congenital leadership skills. True leaders are born, not made.
Has a high level of integrity in both public life and private life.
Never places the interest of his political party or his personal
interest above the interest of the country and its people.
Sees general elections as a cricket match and not as a battle and
should never call on the citizens of the country to "prepare for
battle and to put an amour".
Works to make every citizen of his country independent in their
thinking, their actions and financial means.
Stays calm under the pressure.
Provides clear message.
Is able to think on their feet and has good debating and rhetorical
skills.
Has integrity and a vision for the future.
Is military responsible - he is the person in charge of the military
and defense.
Is a good personnel manager.

Prime Minister
17.
18.
19.
20.

Hires trustable cabinet ministers.


Attends all corporation appointments.
Has his eyes on the police forces and intelligence operations.
Is honest, decisive and persistent.

GreenAdvisor

Government authorities
1.
2.

3.
4.
5.
6.
7.
8.

9.
10.
11.
12.
13.

14.

123

Good Business Behaviors

A roadmap to the intercultural city based on common values,


civic participation and everyday interactions.
An urban charter of rights engages its citizens in the business of
building inclusion and harmonious co-existence into the fabric of
the city.
Moving newcomer integration to the forefront of country's
future.
A vision for a prosperous, sustainable and vibrant city renowned
for social justice, lifelong learning and community inclusion.
Urban leadership creates and inclusive strategy for full
community participation.
Successful cities value diversity as an essential component of
community identity, political culture and economic well-being.
A city framework for integration makes voting rights the key to
immigrant empowerment.
Existence of municipal identification card provides access to city
services while securing greater community safety for all city
residents.
A growing municipality takes steps to improve minority
representation on civic boards.
Mayoral leadership brings together religious communities to
create a forum for dialogue and community mediation.
A recruitment campaign targets youth and diversity for public
service jobs and future city success.
Cities sign on to successful community campaign to improve city
wages and monitor employment practices.
Bringing the city's hiring managers face-to-face with immigrant
job-seekers. A multi-sector job readiness initiative that helps
asylum seekers access the labour market
Creating new spaces in old cities through investments in housing,
transportation and good living conditions.

City Municipalities
15.
16.
17.
18.
19.

Community policing transforms crime reduction into a city-wide


commitment to quality service delivery and community trust.
A community-based transportation system promotes child health
and safety while building community.
Using sport, art and new social media to build strong, active and
inclusive communities.
Using a human rights approach to teach children about equality
and respect for diversity.
Reaching out to seniors in their own cultural and faith
communities.

GreenAdvisor

Government authorities
20.

124

Good Business Behaviors

This are examples of good city practices of Ljubljana (Europes


Green Capital 2016), the city that showed that smaller cities can
make huge amount of change happen in a short period of
time.
20.1. Citys compact core is essentially car-free: only pedestrians,
bicycles, and buses are allowed; an electronic taxi service offers
elderly, disabled or mothers with children free rides 20.2.
Residents have a chance to experience the benefits of cleaner air,
safer streets and quieter public spaces, in addition to the
inconvenience.
20.3. As a green city, it gives a marketing tool to appeal to tourists
and to inspire civic pride among its own citizens.
20.4. City has its own local events and activities.
20.5. City has a park-and-ride system where commuters can leave
their cars; the cost of parking includes a return bus ticket to the
center.
20.6. Policy to reduce traffic in a considerable way: bike sharingthe same smart card to check out a bike works to pay for transit
fares, parking and library fees. Bike rides are allowed in pedestrian
areas if people ride slowly and act considerately with
pedestrians.
20.7. City devises zero waste strategy and it has a system of
collection points that stores waste underground until it can be
picked up.
20.8. Biodegradable waste goes in separate containers available
only to residents of the area which use an electronic card with a
microchip to open the container and can deposit only a certain
amount of organic waste per week - the monitoring is intended to
encourage people to produce less organic waste.
20.9. Reduce, reuse and recycle principle is named as Library of
Things. It is a good example where people share or rent items

City Municipalities

33
NGOs
NGO stands for non-governmental organization - it is a
citizen-based association that operates independently of states
and international governmental organisations, and it's main
purpose is to deliver resources or serve some crucial social,
environmental and/or political issues.
Defining what are the most important characteristics of a
sustainable NGO through a list of best practices of some of the
most accountable NGOs worldwide.

GreenAdvisor

126

Good Business Behaviors

NGOs
Represents real value and accomplishes its mission
1.

2.
3.
4.

5.
6.

7.
8.
9.

Clear and well-defined mission statement. For example global


campaigning organisation whose mission is to protect and
conserve the environment and to promote peace.
Represents real value and accomplishes its mission.
Goals matching with the UN Sustainable Development Goals.
Issues extremely important regarding the environment and
humanity, including climate change, protection of oceans and
forests, sustainable agriculture, detoxication, fighting against
nuclear power etc.
Seek for solutions: develop, research and promote concrete steps
towards a green and peaceful future.
Takes action to fight against global issues including climate
change, food supply, protection of oceans and forests, wildlife
preserve, fresh water supply etc.
Conservation work grounded in science to develop innovative
approaches and apply the best available information .
Long-term development for the lasting change.
Commitment to protect and promote human rights.

4.

5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.

Transparency & accountability


1.
2.
3.

Establish key principles: personal responsibility for their actions


and only use non-violent confrontation.
Independence from political or commercial interests, meaning not
accepting money from
governments or companies.
No permanent allies or adversaries.

Has a legal unit that ensures proactive litigation against


environmental destruction and using human rights (freedom of
expression) arguments to help justify activities in the court of law.
Measures for being more accountable: provide an annual report,
e.g. about important victories in campaigns.
Clear and transparent fundraising principles.
Multi-stakeholder engagement.
Sound public policy regarding partners and governments.
Clear code of conduct and rules of procedures.
Accessible annual reports and financial account to be more
accountable and transparent.
Effective and liable functioning.
Accountable for measuring its social impact by collecting feedback
and conducting case-studies.
Only ethical fundraising.
Accessible reports about its projects and ensured openness in
every way, through social media etc.
Clear definition of success and a well-defined logic model to be
more effective in achieving its missions.
Organization & structure

1.
2.
3.
4.
5.

Well-working structure.
Clearly divided responsibilities.
Non-discrimination policy for taking employees.
Strong network.
Cooperating with other NGOs.

GreenAdvisor

127

Good Business Behaviors

NGOs
Social and environmental impact
1.
2.
3.
4.

5.

6.

7.

8.
9.

Community based programs with area specific projects with


regard to the needs of the members of the specific communities.
Sustainable measures, for example safe irrigation systems and
solar fencing in the banana farming development.
Tries to influence local and global decisions through its local,
national and international campaigns.
Fosters a global citizenship movement to raise awareness of the
most important global issues and to encourage people to raise
their voice and fight for their rights and for their planet.
Develop practical response to address the issues it's committed to
solve.
5.1. Fighting poverty through human rights claim support.
5.2. Gender equality.
5.3. Provide help in case of natural disasters and conflict with
clean water, food, sanitation, volunteers etc.
5.4. Secure global food supplies and sustain basic services for
everyone.
Able to provide emergency response, e.g. Syrian conflict,
Ethiopian food crisis, crisis in South Sudan, Ecuador earthquake,
etc.
Campaign against environmental criminals and is able to make a
difference, for example make some of the biggest fashion brands
to agree on toxic-free production.
Opportunities for sustainable business practices to fight
unsustainable agriculture and illegal logging, etc.
Works in practical and innovative ways to preserve natural
resources.

Ways to measure social & environmental impact


1.

Impact measure planning in 4 steps.


1.1. Define the impacts expected to result from the organizations
actions, sustainable and long-term, unanticipated and can also be
negative.
1.2. Determine the purpose of its measures and how theyll be
used.
1.3. Determine which measures are most critical to its mission
and stakeholders .
1.4. Develop a performance measurement system for gathering,
analyzing and communicating results.

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