Google Apps For Work Integrations

Integrating with Google Apps
Google Apps for Work

ISV Integrations Team
Confidential + Proprietary
2.5M
paying organizations
"Google Apps is critical to helping us innovate faster

to collapse geography and take the best of our global
ideas and apply them locally."
Ultimately, our collaboration is about helping clients to embrace

their journey to the cloud, and transform their organizations to
thrive and maintain relevance in a rapidly changing world.
Tom Archer, PwCs Google Strategic Alliance Leader
ISV Partnerships Team - Our Mission
Build magical ISV integrations that delight both

partner and Google users
Increase reach and adoption of integrations

through joint go-to-market and distribution
Recent Integrations
April
May
September
October
November
January
February
Technology Partner Program Benefits Overview

Developer
Online Dev resources
GAM listing
Partner
Premier Partner
Proprietary + Confidential
Premier Partner
(w/ Recommended App)
All Developer Benefits
All Partner Benefits
Partner Badge
Premier Partner Badge
Trusted tester
Roadmap briefings
Recommended
endorsement
Integration build assistance
Online sales support
Adwords whitelisting
Field sales support
Partner dev domain

Break fix support
Partner directory listing
All Prem. Partner Benefits
Press Release support

Invites to partner events
Invited to showcase
highlights
Not currently available but planned for in the future
Reseller/sales briefings
Google Apps ISV Ecosystem by the numbers
200M+
App seat installs
750+
3rd party apps
50+
Tech partners
List your app on the Google

Apps Marketplace
750+ apps
200M+ installs
Leads generated from Google Apps

Marketplace are 220% more valuable than
those generated with Pay Per Click.
Mark Mader
President & CEO
Smartsheet (2015 Google Apps Tech Partner Award Winner - Best Marketplace App)
How Google helps ISVs succeed
Connect
Engage
Monetize
Robust APIs that let

ISVs move and keep
all end-user data in
sync and take actions
Client side
extensibility
frameworks that make
integrations engaging
for end-users
Google Apps
Marketplace (GAM)
puts apps in front of
2M enterprise
customers
Integration Assistance: Integration Points
COMMUNICATE
STORE
COLLABORATE
MANAGE
Gmail API
Calendar API
Contacts API
Hangouts API
REST API
Drive SDK
File Picker API
Drive Apps
Sheets API
Google Apps Script
Add-ons
Auth Users / Domain

Marketplace (GAM)
ISV Partnerships Team: Process

1.
2.
3.
Discovery
Ideation
Business / Tech
Product and
Determine
Assessment
Business
responsibilities
Development
Launch and
Maintain
Partner
Responsibility
-Product and GTM Background

information
-Prepare deliverables
-Partner creates PRD

-Discuss GTM
-Development
-Prepare for Launch
-Launch Activities
-Ongoing Reviews
Google
Responsibility
-Art of the possible

Canonical integrations
-Review of all materials

presented by Partner
-Assessment document
-Discuss GTM
-Launch materials
-Support Partners
Development
-Launch Activities
-Ongoing Reviews
Assets
-Google Deck
-MVP Integration Deck
-Use cases for

integration
-Visual Mock-Ups
-PRD / Eng spec

-Assessment document
-GTM Deck
-Google Tech Partner
Agreement
-GTM Plan
-Launch Assets
Criteria to go
to next stage
-Identify Team
-Commitment to move
forward
-Mockup / user stories

-Commit to creating a
PRD / Eng spec within
agreed timeframe
-Completion and signoff of PRD
-Completed contracts Product development

-GTM Plan
-Launch Assets
-N/A
Notes: PRD = Product Requirements Document

GTM = Go-to-Market
4.
5.
Next Steps
Brainstorm incremental Google Apps use cases
Identify what use cases makes sense to start drafting a PRD
Start implementing these use cases with Googles consultation
Recommended Integrations
Integration guidance
Google Drive Integration Themes

Integration Themes
Description
1. Provide new entry points to

your application
Allow users to access your application and content from Google Drive
Create New
Create and store a shortcut for your content
Search
Open a file with "your app"
2. Use as data repository
Google Drive as a data repository for your application content

Import from Google Drive
Upload / Attach a file from Google Drive Web & Mobile
Federated Search
Preview
3. Store your applications output
Store & make your applications output accessible in Google Drive

Save (export) to Google Drive directly
in Google Drive
1. Provide new entry points
Create "New"
Build a Drive application to integrate
with Drive UI
When the user selects your app from the
New drop down menu, Drive redirects
the user to your pre-defined url
Create "New"
Example:
User is redirected to Create New
Document flow in Lucidchart
Create and store a shortcut for your content

Build a Drive application to
create a shortcut to a file.
When the user double
clicks, Drive redirects the
user to that file in your app.
Example: Lucidchart
Search in Google Drive

Add custom thumbnails and indexable
text to increase the discoverability of
files associated with shortcuts
Open with "your app"

Build a Drive application to
integrate with Drive UI
Users can open files with
your app using the Open
with contextual menu.

Import files from Google
Drive by downloading them.
Example: Consume Google
Sheets files as a raw data
source by downloading
them as .csv files

Use Drive File Picker API
to display users Drive file
repository
Upload / Attach a file from Google Drive on Web

Enable users to attach
documents from their
Google Drive accounts.
Example: Asana
Upload / Attach a file from Google Drive on Web

Use Drive File Picker API
to display users Drive file
repository
Upload / Attach a file from Google Drive on Mobile

Enable users to attach
documents from their
Google Drive accounts in
your mobile app.
Federated Search
Provide federated search if
connecting to multiple
repositories.
Use custom file properties
to allow your app to store
additional metadata on a
file, such as tags, IDs from
other data stores, viewing
preferences etc.
Preview
Use thumbnail images of files
stored in Google Drive to
create a preview experience.
Example: Google+
3. Store your applications output in Google

Drive
3. Accessibility
Save (export) to Google Drive

Enable users to save
(export) your apps content
to Google Drive.
Example: gantter
3. Accessibility

to Google Drive.
Example: gantter
3. Accessibility

to Google Drive.
Example: Lucidchart
3. Accessibility

to Google Drive.
Example: Lucidchart
3. Accessibility

to Google Drive.
Example: Lucidchart
Integration Guidance
Create Google Docs file formats

Create Docs in context:
Enable users to create
Google Docs file formats
directly within mobile and
web application UI using
Google Drive REST APIs
Export Data to Google Docs / Sheets Programmatically &

Provide Real Time Collaboration Experience
Utilize Google Sheets for Advanced Reporting & Visualization
Google Docs / Sheets / Forms Add-ons: Connected Experience

Build add-ons using
Google Apps Script
Example: Lucidchart
Google Sheets
Export to Google Sheets
Export to
Google Sheets
Export raw data or create rich sheet on

behalf of users (e.g., reporting)
Optional: Keep resulting data in

Sheets in sync with data in your tool
Use Google Sheets as live input data source
Users pick spreadsheet as

data source in partner product
As users continue to update data in Sheets, partner

product monitors changes, pulls changes in real time
Empower users to user Sheets to collaborate / bulk edit
Collaborate with
Google Sheets
Export current data or empty template to

Sheets for users to collaborate or bulk edit
Users modify in Sheets, and partner

ingests changes back into their product
Google Calendar Recommended Integrations

1
2
Pull events from Google Calendar

Push events and invitations to Google Calendar
Schedule video calls using Google Hangouts

4
Additional integration examples
Pull Events from Google Calendar

Mike, a user would like
to push his Google
Calendar to a Partner
application.

Step 1:
Mike clicks on the
Overlay button in the
partner application,
Smartsheet.

Step 2:
Mike proceeds through
Smartsheets Calendar pull
UI flow

Step 3:
Mike selects the
Google Calendar to pull
events from

Success
Mikes events are
published in Smartsheets
calendar view
Push Events and Invitations to

Google Calendar
Push Events and Invitations to Google Calendar

Step 1:
Mike would like to Push
his Smartsheet tasks to
Google Calendar.

Step 2:
Mike goes through the
Smartsheets publish to
a Google Calendar UI
flow.

Step 2:
Smartsheets publish to
flow.

Step 2:
Smartsheet publish to
flow.

Success
Mike can see his all
Smartsheet tasks in his
Google Calendar.

Success
Mike can also see his all
Smartsheet tasks in his
Google Calendar mobile app.
Schedule video calls using

Google Hangouts

When creating a calendar
event, a developer can
automatically include a
Google Hangout.
The video call field will
automatically be
populated. The developer
should also put a link into
the invitation body so
non-Google customers
can access the hangout
(not shown).

Users will be able to join the Hangout on all devices
Additional Integration Examples
SalesforceIQ Calendar Integration - Insert Availability

Mike, a Salesforce IQ
user, is trying to
schedule a meeting
with his customer,
Bob.
Here he inserts the

availability from his
calendar to send it to
Bob.
SalesforceIQ Calendar Integration - Insert Availability

Once Bob clicks on a
time in Mikes email,
Salesforce IQ creates
a meeting invitation
using Calendar APIs.
This can be done

with or without a
Google Hangout
attached.
Google Slides
Export / Save as Google Slides
Export to
Google Slides
Export data from your business tool
Refresh data
Fetch stale data directly from Slides
Auto generated custom slides
Setup a generic presentation

template (one time)
Allow user to generate custom

presentations populated with data
from system with one click
GMail
Retrieve Email Threads/Messages

Use Gmail API to retrieve emails from
users Gmail account
Users can access their emails directly
from your product UI
Launched
Salesforce Integrations with GMail, Calendar, Drive
Create opportunities
in Salesforce from
GMail using
Salesforce IQ
Effortlessly find time
and schedule
meetings using
Salesforce IQ
Use / Search for
Drive files from
within Salesforce
Sales Cloud
1
3
Launched
Salesforce IQ Integrations on Mobile
Add CRM
capabilities to
mobile Gmail
users
Track email
opens, delay
sending, propose
auto-responses
Visualize
customer
locations using
Maps APIs
Gmail API
Gmail API
Maps API
Thank you!
Appendix
Common Google Drive Integrations
API Documentation for Google Drive Integration Themes

Integration Themes
Link to API Documentation
Allow users to access your application and content from Google Drive
Integrating with the Drive UI
Create New
Create and store shortcut for your content
Search
Open a file with "your app"
Google Drive as a data repository for your application content

Upload / Attach a file from Google Drive Web (Drive API - Files: List
method for manual integration)
Upload / Attach a file from Google Drive Android
Upload / Attach a file from Google Drive iOS
Federated Search (also utilize Drive API - Custom file properties)
Drive API - Search for files
3. Accessibility
Store & make your applications output accessible in Google Drive

Best Practices
Additional Resources
1
Drive API - Best Practices
Drive API - Marketing and Publicity Guidelines for Google Drive Apps
Drive API - Branding: Use the Drive Badge and Brand
Best Practices
Additional Resources
1
Google Apps Script
Google Apps Marketplace
What is the Google Apps Marketplace?

The Google Apps Marketplace allows domain admins
and end users to find applications that extend their
Google Experience.
We highly recommend all partners list in the GAM for
the following reasons:
1.
2.
3.
One click install for an entire domain

Lead generation for your product
Marketing opportunities.
In order for you to be approved for a GAM listing, you

must support OAuth 2.0 based SSO.
You have already seen this process in action in the
Web based OAuth code example.

Google Apps For Work Integrations

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Google Apps For Work Integrations

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Integrating with Google Apps

Google Apps for Work

"Google Apps is critical to helping us innovate faster

Ultimately, our collaboration is about helping clients to embrace

ISV Partnerships Team - Our Mission

Build magical ISV integrations that delight both

Increase reach and adoption of integrations

Technology Partner Program Benefits Overview

All Developer Benefits

All Partner Benefits

Premier Partner Badge

Integration build assistance

Online sales support

Field sales support

Partner dev domain

All Prem. Partner Benefits

Press Release support

Not currently available but planned for in the future

Google Apps ISV Ecosystem by the numbers

App seat installs

3rd party apps

List your app on the Google

Leads generated from Google Apps

How Google helps ISVs succeed

Robust APIs that let

Integration Assistance: Integration Points

Auth Users / Domain

ISV Partnerships Team: Process

-Product and GTM Background

-Partner creates PRD

-Art of the possible

-Review of all materials

-Use cases for

-PRD / Eng spec

-Mockup / user stories

-Completion and signoff of PRD

-Completed contracts Product development

Notes: PRD = Product Requirements Document

Brainstorm incremental Google Apps use cases

Identify what use cases makes sense to start drafting a PRD

Start implementing these use cases with Googles consultation

Google Drive Integration Themes

1. Provide new entry points to

2. Use as data repository

Google Drive as a data repository for your application content

3. Store your applications output

Store & make your applications output accessible in Google Drive

1. Provide new entry points

1. Provide new entry points

1. Provide new entry points

1. Provide new entry points

Create and store a shortcut for your content

1. Provide new entry points

Search in Google Drive

1. Provide new entry points

Open with "your app"

2. Use as data repository

2. Use as data repository

Import from Google Drive

2. Use as data repository

Import from Google Drive

2. Use as data repository

Upload / Attach a file from Google Drive on Web