Final Report

Precoa Legacy Suite 55+
Research Results
Brooke Tait, Bronte Bringhurst, Emilie
Stiles, Jordan Comstock
Table of Contents
Background....1
Situational Analysis....1
Objective Research Questions........1
Method .......2
Key Observations2
Secondary Research.3
Process.3
Valuable Themes.3
Conclusion...5
Social Media Analytics.6

Social Media Analytics6
Qualitative Research.7
Methodology7
Common Themes.7
Limitations...9
Conclusion...9
Quantitative Analysis..10
Methodology10
Key findings.10
Limitations ...13
Conclusion ...14
Citations..15
Appendices.....16
Qualitative Research Tool.16
Qualtrics Survey Report34
Nuvi Social Media Report.73
Background
Situation Analysis
Precoa is primarily involved in end-of-life and funeral planning. The company emphasizes the
need and service to pre-plan funeral services to lessen the burden on family members. The
average age of Precoas customer base is 71-72 years, and is already familiar with seniors.
Precoa sees a need for record and memory preservation within its target audience. It is looking to
expand a new app, Legacy Suite to allow family members etc. to memorialize themselves or
loved ones for preservation of cherished memories. This would be done through video and
question prompts and would provide an ease in memorializing family members with user
friendly technology. This would allow seniors to preserve their memories for generations to
come. This would also increase opportunities for Precoa by strengthening brand identity and
increasing brand awareness. If seniors or their family members have a positive experience with
the Legacy Suite app, it would help expand the Precoas customer base. In addition, this would
allow Precoa to expand a stronger digital presence and establish its brand identity in app-form.
Possible difficulties that may arise with the launch of Legacy Suite is strong market competition.
There are many ancestry and family history websites and organizations that encourage and allow
users to memorialize loved ones. This results in Legacy Suite competing on a market that
consumers may not be aware or see advantages of specifically. Other difficulties include that
some may not value of memory preservation of video recordings, or view as important or
relevant. Another potential issue is that many seniors are not familiar with technology and this
would affect user ability. If seniors are not aware of the product or are unfamiliar with how to use
the product, then opportunities are limited within this demographic. In addition, because memory
recording can be difficult or time-consuming, it could not a priority for seniors.
Objective
The objective is to determine the viability of the Legacy Suite app among seniors (ages 55-70)
and determine comfort levels of seniors in recording and storing memories on electronic devices
as well as what would motivate them to record memories.
Research Questions
Do seniors (55-77) want to record their memories for any reason other than their children?
Are seniors recording their memories, and if so, in what format are they doing it?
How can the Legacy Suite app meet the needs and interests of seniors and their children in
recording their memories?
Method
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1. Created 16 questions for a survey to distribute through a SSI survey to 1,139 seniors to measure
interest level in memory recording.
2. Analyzed data through SPSS software
3. Conducted 20 in-depth interviews to measure comfort levels of seniors in recording and storing
memories on electronic devices. Also questions will be asked about seniors families to
determine what would motivate seniors to record their memories.
4. Used social media analytics through the Nuvi to understand themes and topics of what was being
said online.
Key Observations
The key observations from the research conducted was that seniors are primarily motivated to
record their memories because of their family. Most seniors mentioned that they are motivated
because of their children. Many seniors said that they wanted to remember important moments in
their life to preserve good memories as they age, and to remember life lessons with family
members. The results concluded that in general, people who had happier or closer family
relationships were more motivated to record their memories. Other observations concluded that
factors preventing seniors from recording memories is they dont know where to start, what
memories to talk about and thoughts of recording memories is too time-consuming or
inconvenient.
Secondary Research
2
Process
After looking at over 10 sources about seniors over the age of 50 and their relationship with
evolving technology, there are significant opportunities and key findings below.
Valuable Themes
According to a study published in the Journal of Gerontology and Geriatrics Education in 2003,
the older generation baby boomers are increasing more than any other population in the U.S.
Grandparents have greater life expectancy as they started families at a younger age (58 % had
grandchildren at the average age of 50). As a result, grandparents have more time to spend with
family and desire to talk about family topics with their grandchildren. (Gerontology & Geriatrics
Education, 2003)
The study was implemented with college age students in a gerontology course with 100
grandparents and explored the types of memories they would like to leave with their
grandchildren.
Topics discussed were family history, family stories, grandparents role, and advice grandparents
would give to their grandchildren.
Common themes that emerged suggested that grandparents wanted their grandchildren to know
the importance of love in the family, spirituality, and morals such as honesty and trust,
importance of heritage, meaning of family, role models and mentors, spirituality and shared
advice. (Gerontology & Geriatrics Education, 2003)
Senior Mental Health Benefits: Reminiscence for seniors has been shown to be a vital way
to stimulate communication and promote confidence and self-worth in people with dementia.
Reminiscence can be used to greatly improve quality of life for seniors and go into greater detail
when telling about memories (Reminiscence in Dementia Care: a Guide to Good Practice, 2008).
The use of technology and seniors has had an impact on reminiscence. Using touchscreen
computer systems with zoom facilities for photographs and music playlists appears to supply
powerful triggers that help the reminiscence process. It also helps engagement between people
with dementia and those supporting them. (Mental Health Practice, 2013).
Late Adopters of Technology: Americas seniors (65+) have historically shown to be late
adopters of the world of technology compared to younger generations. The movement of seniors
into digital life continues to deepen. Pew Research identified two distinct groups of American
seniors and their relationship towards technology (Pew Research Center, 2014).
The first group (which leans toward younger, more highly educated, or more affluent seniors)
has relatively substantial technology assets, and also has a positive view toward the benefits of
online platforms. (Pew Research Center, 2014).
The other (which tends to be older and less affluent, often with significant challenges with
health or disability) is largely disconnected from the world of digital tools and services, both
physically and psychologically. (Pew Research Center, 2014).
Health Difficulties: An obstacle for many seniors are physical conditions or health issues that
make it difficult for them to use new technologies. Around two in five seniors indicate that they
have a physical or health condition that makes reading difficult or challenging or a disability,
handicap, or chronic disease that prevents them from fully participating in many common daily
activities (Pew Research Center, 2014).
This group of seniors is significantly less likely to go online (49% vs. 66%), or to have
broadband at home (38% vs. 53%), and to own most major digital devices (Pew Research
Center, 2014).
Need Smartphone Assistance: A majority of older adults say they need assistance when it
comes to using new digital devices.
.
Only 18% would feel comfortable learning to use a new technology device such as a smartphone
or tablet on their own, while 77% indicate they would need someone to help walk them through
the process (Pew Research Center, 2014).
The proportion of older adults who own either a tablet or an e-book reader is larger than the
proportion owning a smartphone. Some 27% of seniors own a tablet, an e-book reader, or both,
while 18% own a smartphone. (Pew Research Center, 2014).
Seven in ten seniors own a cell phone, up from 57% two years ago. (Pew Research Center,
2012).
A growing share of seniors own a cell phone. Some 69% of adults ages 65 and older report that
they have a mobile phone, up from 57% in May 2010. Even among those currently age 76 and
older, 56% report owning a cell phone of some kind, up from 47% of this generation in 2010.
Despite these increases, however, older are less likely than other age groups to own these
devices. Some 88% of all adults own a cell phone, including 95% of those ages 18-29. (Pew
Research Center, 2012).
Internet Usage: According to Pew Research of April 2012, 53% of American adults age 65 and
older use the internet or email. Though these adults are still less likely than all other age groups
to use the internet. (Pew Research Center, 2012).
Overall, 82% of all American adults ages 18 and older say they use the internet or email, at least
occasionally, and 67% do so on a typical day. (Pew Research Center, 2012) .
For most online seniors, internet use is a daily fixture in their lives. Among internet users age 65
and older, 70% use the internet on a typical day. (Overall, 82% of all adult internet users go
online on an average day.) (Pew Research Center, 2012).
After age 75, internet and broadband use drops off significantly. (Pew Research Center, 2012).
As of April 2012, internet adoption among this group has only reached 34%, while home
broadband use has inched up to 21%. (Pew Research Center, 2012).
Internet usage is much less prevalent among members the GI Generation (adults who are
currently age 76 and older) 1 than among other age groups (Pew Research Center, 2012).
Social Media Usage: About 56% of seniors who go online but do not currently use social
networking sites such as Facebook or Twitter, need assistance if they wanted to use these sites to
connect with friends or family members. (Pew Research Center, 2014).
One in three online seniors uses social networking sites like Facebook. (Pew Research Center,
2012).
Social networking site use among seniors has grown significantly over the past few years: From
April 2009 to May 2011, for instance, social networking site use among internet users age 65 and
older grew 150%, from 13% in 2009 to 33% in 2011 (Pew Research Center, 2012).
As of February 2012, one third (34%) of internet users age 65 and older use social networking
sites such as Facebook, and 18% do so on a typical day. Among all adult internet users, 66% use
social networking sites (including 86% of those ages 18-29), with 48% of adult internet users
making use of these sites on a typical day. (Pew Research Center, 2012).
Conclusion
Seniors are interested to share memories and leave behind stories for their families and
grandchildren. It is mentally beneficial for them to reminisce and can improve dementia.
Additionally, seniors that do have health issues are not as likely to learn new technology or use
the internet. Most seniors need assistance learning how to use Smartphones and social media
sites, although email is the most used by all. There is a small amount of younger seniors that
know how to use these technologies, but after the age of 70 most internet usage in aged adults
decreases.
Social Media Analytics

Social Media Analytics
We used Nuvi to find different mentions for keywords related to Precoa and their services. Each
group in the class shared a Nuvi social media analytics account, so the findings from each group
should be similar. Our key finding with the Nuvi study is that the terms we searched are being
talked about on social media, but that they are not often used in context of the pre-need industry.
Keywords
Family history
Memories last forever
Pre-need
Family services
Record memories
Assuring solution
United Heritage Insurance
Pre-need funeral program
Precoa related hashtags such as #precoalife, #weareprecoa, #precoaishere, and #memoriesmade
were also used. [CC2]
We found that these keywords are being used in social media. Every single day people are
talking about family, memories, and funerals. Here are some social media statistics for the month
of March.
21,553 mentions of keywords

32% Positive
12% Negative
56% Neutral
Limitations to the Nuvi study
The biggest limitation to our Nuvi study was that the keywords were not filtered to relevant
meanings for Precoa. Memories were often tweeted as memories about animals, teenage
boyfriends, and sad memories irrelevant to family and Precoa. Our study was not able to sort out
which tweets were specifically for our study so the only conclusion that we could come to was
that while these key terms are being talked about on social media, it does not necessarily mean
that they are relevant to the pre-need funeral industry.
Qualitative Research
Methodology
Participants for the qualitative research were found through non-probability selection, through
the snowball sampling method. The researchers used their personal contacts to find a selection of
20 seniors between the ages of 54 to 75. The mean age of the seniors was 64.3 years old. The
seniors came from Minnesota, Alabama, New York, Nevada, Washington, Florida, California,
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Pennsylvania, and Utah. The seniors were asked a series of questions designed to be a follow-up
to the survey over the phone. Participants were specifically chosen for their age, but the team did
not specify any other traits that the participants needed to have.
Common Themes
Reoccurring themes that appeared throughout the research included the idea that family is the
most important reason that seniors would want to record their memories. Seniors view family as
a priority in their lives and like to spend as much time as possible with their children and
grandchildren.
One senior said, Family is the most important thing in my life, next to God.
However, seniors who had less positive experiences with their family did not have as strong of a
motivation to record their memories. Seniors who did not have strong family relationships or
even difficult family relationships did not necessarily want to remember some of the more
difficult memories in their lifetime. In addition, these seniors dont feel like they have anyone
who would want their memories and are not motivated to record their memories just for
themselves.
The seniors who did have good family relationships did want to record their memories for their
posterity. Many of the seniors emphasized the importance of recording memories, so that the
future generations could learn for them.
One senior said, I want my posterity to know about my life, learn what family was like
during my lifetime...learn lessons from my experiences...
In addition, many seniors wanted to record some of their childhood memories for themselves.
One senior said that she feared losing some of her childhood memories if she started to lose her
memory as she continued to age.
This senior said, As Ive gotten older, my memories with my parents and my siblings have
become a lot more precious to me.
Fear of aging and losing memories was a common theme for seniors. Many seniors value their
memories and dont want to lose them if they face dementia or Alzheimers as they age. Many of
the seniors interviewed mentioned that they believe that their memories and experiences make up
a part of their identities.
One senior said, Our memories make us who we are, and without them we would be
nothing.
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The majority of the seniors interviewed are currently recording their memories through
photographs. Many of the seniors already have smartphones and like to record pictures and
videos on their smartphones. One senior even mentioned that she liked to share her memories
(through videos and photos) on social media, so that her loved ones could experience them with
her. However, some seniors also felt uncomfortable with the idea of recording themselves and
even less comfortable with the idea of trying to figure out how to record themselves through an
app. However, some of the seniors said they would be okay using the app, as long as they had
someone to teach them how to use it.
Some of the reasons that seniors are not recording their memories are because they dont know
what memories to record, and its too time-consuming.
One senior said, Memory recording takes a long time. Its not something that I think about
all the time.
While seniors seem to value memories and memory recording, they find it inconvenient and
time-consuming.
Seniors are also somewhat uncomfortable with the idea of being on camera.
One senior said, Well I dont like to take pictures of myself because I dont like what they
look like, which is probably pretty stupid because if my mother said that I wouldnt care
what she looked like because I loved her.
Even though the seniors may be uncomfortable with the idea of recording themselves, they still
see the value in recording themselves to help preserve memories for those who love them.
Another common theme was that seniors were somewhat concerned about protecting their
privacy by storing memories online. Though the seniors expressed concerns about making sure
their memories were safe, most seniors said that they would be comfortable storing their
memories on a cloud, as long as they knew that the site was secure.
Limitations
One of the limitations of the interviews that were conducted was that most of the seniors that
were interviewed were women. While some men were interviewed, the data may have been
slightly biased. Many of the women were also mothers, so that might have an effect on how they
feel about memory preservation. In addition, the majority of the participants were religious and
very active in their faith. Its possible that seniors who were not as religious may have a different
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perspective on memory recording. Because the team was limited to 20 senior interviews, it was
difficult to get every single perspective. The team was also not able to conduct a focus group, so
the team was never able to observe seniors talking about their memories in a group setting.
Finally, because a non-probability sample was used, Precoa cannot make judgments about the
entire population of American seniors based on the qualitative research that was conducted.
Conclusion
Memories are an important part of the lives of seniors. Almost all of the seniors have the strong
desire to remember their memories and have participated in some form of memory recording in
the past. However, most seniors are not actively working on recording their memories because
they find it to be something that is both difficult and too time-consuming. Most seniors want to
record the happiest memories in their lives and remember the life lessons that they learned, both
for themselves as they age and for their posterity.
Quantitative Analysis
Methodology
A SSI survey was conducted to 1,200 thousand participants over the age of 55 in the United
States. About 1144 finished the survey in a three-day period. There were about 16 questions in
the survey regarding memory preservation and attitude toward using technology when recording
technology.
Key Findings
About 50 percent of respondents said that they were unsure where to begin when recording
memories. The next popular answer was that they thought it would take too much time and be
too involved. The current attitude of memory preservation is that most are confused what to do,
and how to go about it
Results show that over 60 percent of respondents would feel comfortable recording their
memories on a tablet or computer. Most feel that this would not be an issue or hindrance in their
memory preservation.
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Results show that about 25 percent of participants want to preserve memories or experiences
because they want to share them with their children. About 18 percent want to be remembered by
others and to leave a legacy behind, while the 16 percent want to preserve history.
The majority of respondents said that the benefit of having recorded memories of loved ones
would be to remember happy memories. In contrast, not many thought that it would help with the
comping or grieving period of losing a lost one. It was also heavily important by the results being
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that about 800 responded that memory preservation could benefit by passing on information to
the next generation and also that they could learn new things about their family.
The most common result of those that have recorded personal memories was that they have not
have not recorded any memories. The two most popular ways to record memories is journal
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writing (19 percent) and video recording (15 percent). Also note that there was not a photo
option for participants to express another way of memory preservation. This response of most
common on the in depth interviews of the qualitative research.
Limitations
There were many limitations to the survey that were out of our control. Some limitations
included that there were limited responses of various ethnicities and religion. The majority of the
ethnic responses were white, and the majority of the religion responses were Christian. Another
survey limitation is that all participants used a computer to take the survey, thus excluding those
that do not own or use technology. During the gathering of interviews, or qualitative data a
limitation included that most respondents thought that photos were a means to preserve
memories which was not an option in the survey for memory preservation. Another limitation in
the interviewing process was that there was as non-probability sampling method for each
interview. All participants for interviews were limited to our social circles. These limitations had
an effect on the data we gathered.
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Conclusion
Seniors strongly value memory recording and many of the seniors who participated in the
research had participated in some form of memory recording already. Many who have strong
family relationships have a strong desire to record their memories. Also, seniors are not
recording their memories because they dont know where to start, they dont know what
memories to talk about, and they feel that its too time-consuming and inconvenient. Memory
preservation is valuable to the majority of those 55+ and the majority want to record their
memories for their posterity, and to record them for themselves. This way they can remember life
lessons and happy memories.
Citations
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Schweitzer, P., Bruce, E., & Bradford Dementia, G. (2008). Remembering Yesterday, Caring
Today : Reminiscence in Dementia Care: a Guide to Good Practice. London: Jessica Kingsley
Publishers.
Joseph A. Weber PhD & Anita Glee Absher MS (2003) Grandparents and Grandchildren:
Memory Box Course Assignment, Gerontology & Geriatrics Education, 24:1, 75-86, DOI:
10.1300/J021v24n01_06
Retrieved From:
http://www.tandfonline.com/toc/wgge20/24/1#aHR0cDovL3d3dy50YW5kZm9ubGluZS5jb20vZ
G9pL3BkZi8xMC4xMzAwL0owMjF2MjRuMDFfMDZAQEA1
Lindley, S. E. (2012). Before I Forget: From Personal Memory to Family History. HumanComputer Interaction, 27(1/2), 13-36. doi:10.1080/07370024.2012.656065
Retrieved From: http://msr-waypoint.com/pubs/164682/from%20personal%20to
%20family_preprint.pdf
Pew Research Center. (2012). Older Adults and Internet Use.
Retrieved From: http://www.sainetz.at/dokumente/Older_adults_and_internet_use_2012.pdf
Pew Research Center. (2014). Older Adults and Technology Use. Retrieved from:
http://www.pewinternet.org/2014/04/03/older-adults-and-technology-use/
Pringle, A., & Somerville, S. (2013). Computer-assisted reminiscence therapy: developing
practice. Mental Health Practice, 17(4), 34-37 4p.
Retrieved From: http://content.ebscohost.com/ContentServer.asp?
T=P&P=AN&K=92774606&S=R&D=aph&EbscoContent=dGJyMNLe80Sep684xNvgOLCmr0
6ep69Ssqu4S7KWxWXS&ContentCustomer=dGJyMPGuskyurK5IuePfgeyx44Dt6fIA
Appendices
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Qualitative Research Tool

Focus group/interview guide:
Introduction: My name is _______________. I am a public relations student at BYU, and Im
conducting this interview on behalf of Precoa as they determine the viability of their new
memory recording app, Legacy Suite. Precoa is the client for my public relations research class.
This interview should about half an hour, depending on your answers. If any question makes you
uncomfortable, you are free to ask to skip it. You are free to leave the interview at any time or
take a break if you need to.
Demographic information:
Name:
Age:
State:
Education?
Married?
Children? How many?
Intro:
What role has family played in your life?
Why did you decide to start your own family?
What are some of your favorite memories with your family?
How do you want your family to remember you?
Do you think its important for your family members to have some mementos of you when you
die? If yes, why?
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Do you have some record of your parents memories?

If no, do you wish that you had a record of your parents memories? Why?
Why do you think memory recording is important?
What are some of the challenges that you personally feel in recording memories?
How have you recorded your memories in the past?
Have you ever used memory recording technology before?
What was your experience like with the memory recording technology?
Do you feel comfortable taking a video of yourself on an iPad? Why?
What has been your experience with using technology to record videos in the past?
Do you feel safe having your memories stored on a password-protected site on the Internet?
Why?
Do you think that a prompted question would make recording your memories easier? Why?
If the process of recording your memories was easier, do you think you would be more inclined
to do it?
Do you have a desire to connect with your posterity? Why?
Would you prefer to record yourself on a tablet, smart phone, or desktop? Why?
What kind of memories do you want to record? Why?
Are you comfortable with discussing your past/memories? Why or why not?
Do you value memories? Why or why not?
Do you prefer a more sentimental view of memories or do you prefer a more straightforward
view?
What suggestions do you have for prompts for Legacy Suite?
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Thank you for participating in this interview. It will help us as we strive to learn more about
public relations research, and it will help Precoa as they work to develop this app that will help
families to preserve their memories. Thank you for your time.
Transcripts for Interviews
Interviewer: Student
Interviewee: Karen
(Start of Interview)
Interviewer: How old are you?
Interviewee: 62
Interviewer: Where are you from?
Interviewee: Im from Minnesota
Interviewer: What is your educational background?
Interviewee: I went to high school, and have some college.
Interviewer: What is your marital status?
Interviewee: Im divorced, and live with a domestic partner.
Interviewer: Do you have children, and if so how many?
Interviewee: Yes, I do, I have two kids.
Interviewer: Wonderful, thank you thats it for our demographic questions, and next I want to
know, what sort of role has family played in your life?
Interviewee: Its been an anchor in my life.
Interviewer: Thats great, why did you end up deciding to start your own family?
Interviewee: Well I love children, and always have, so yep.
Interviewer: What are some of your favorite memories with your family?
Interviewee: Well we loved camping and life on the river, and being able to learn things together.
That was always a special time.
Interviewer: How do you want your family to remember you?
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Interviewee: Well I want them to remember me as being a good Grandma and passing on the
knowledge that I have about life.
Interviewer: I can understand that would be important, for them to remember you by. Do you
think its important for your family members to have some mementos of you when you pass on?
If yes, why?
Interviewee: That is up to them. I care more about them remembering me, rather than keeping
something of mine.
Interviewer: Do you have some record of your parents memories?
Interviewee: Yes, I made a tape of my father telling us of his childhood up to his later years in
life.
Interviewer: Why do you think memory recording is important?
Interviewee: We can learn a lot from the past
Interviewer: What are some of the challenges that you personally feel in recording memories?
Interviewee: Will anyone ever watch or refer to it?
Interviewer: How have you recorded your memories in the past?
Interviewee: video
Interviewer: Have you ever used memory recording technology before?
Interviewee: no
Interviewer: What was your experience like with the memory recording technology?
Interviewee: N/A
Interviewer: Do you feel comfortable taking a video of yourself on an iPad? Why?
Interviewee: Weird feeling
Interviewer: What has been your experience with using technology to record videos in the past?
Interviewee: Usually not good. hard to complete
Interviewer: Do you feel safe having your memories stored on a password-protected site on the
Internet? Why?
Interviewee: No, hackers
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Interviewer: Do you think that a prompted question would make recording your memories
easier? Why?
Interviewee: maybe
Interviewer: If the process of recording your memories was easier, do you think you would be
more inclined to do it?
Interviewee: possibly.
Interviewer: Do you have a desire to connect with your posterity? Why?
Interviewee: Not really
Interviewer: Would you prefer to record yourself on a tablet, smart phone, or desktop? Why?
Interviewee: Any of them
Interviewer: What kind of memories do you want to record? Why?
Interviewee: We have lived through many things in our lifetime, wars, invention of internet, first
man on the moon, remote controls, microwaves etc.
Interviewer: Are you comfortable with discussing your past/memories? Why not?
Interviewee: What I can remember of them hahahaha
Interviewer: Do you value memories? Why or why not?
Interviewee: Yes, it is where we came from.
Interviewer: Do you prefer a more sentimental view or memories or do you prefer a more
straightforward view?
Interviewee: a combination of both.
2) Interview Transcript
Interviewee: Linda, 66, Methodist, single, no children.
Interviewer: Linda, have you ever considered recording your memories online?
Interviewee: I dont like things online very much, its hard for me to figure out what to do, and I
dont have access to the internet in my apartment. I prefer to use paper and pen if Im going to do
something like that.
Interviewer: Linda, what keeps you from recording your memories?
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Interviewee: Well, its painful for me to write, I also dont have anyone to leave it to, I honestly
dont really feel like anyone really cares about what Ive written. I have stacks of journals from
when I was younger, but in the past 10 years I just dont feel like I have anything really worth
recording. I have stacks of journals from when I was younger, and sometimes I go back and read
them but havent in a while. I just dont feel like anyone in my family would care.
Interviewer: Well Id be interested in reading them! Youve lived through Alabamas history in
some interesting time in your life!
Interviewee: Well Girl, these are uncensored, youd get shocked by what Ive felt and been
through. I mean through part of my life Ive been so depressed and out of it I just wouldnt want
to depress everyone!
Interviewer: Yes, Im sure that was a difficult time in your life, but its amazing that youve been
able to work through it.
Interviewee: Yeah, Ive been able to get out of it. With a good doctor with an awesome reputation
hes helped me a lot with my mental health.
Interviewee: Elaine, Age: 65, from, New York, born, lived in Salt Lake City, and now live in
Indiana, also lived in Turkey. Religion: Quakers, Children: 1 son, who is 20 and raised, Married
Interviewer: So why did you live everywhere?
Interviewee: My Dad was a professor, and took our family everywhere
Interviewer: Thats interesting. So how do you feel about family?
Interviewee: Well I had an adopted birth family of children that we took care of growing up, a
sort of borrowed family, and it was an amazing and important growing experience for us, Ive
always felt that relationships are key. We preserved and took care of them when they were adults
and were able to give them a lot of care.
Interviewer: Why did you end up deciding to start your family?
Interviewee: Well we just in my generation grew up, get married, and have kids so it was never a
sort of big decision, it just happened. Family is great, and in my culture we always loved kids.
Interviewer: What are some of your favorite memories with your family.
Interviewee: Well I used to be a librarian so Ive always cared a lot about reading, and gaining
knowledge. Some of my best memories are reading together as a family. We also loved to travel.
Interviewer: Thats lovely, have you ever recorded your memories, and if so, how have you?
Interviewee: Well with my adoptive family, we have always stressed recording memories so I
have scrapbooks and pictures and text of our memories, we have lots of fantastic pictures, from
21
my parents and family, which are fading, but its amazing that now I can digitize these to
preserve them. I also have papers and prints from my family, and have been able to digitize my
Dads slides, from when he was a professor. Im going to put these on the college website so that
everyone can access them someday! A lot of my dads papers are archived, as well so Im
grateful for that record I have.
Interviewer: Thats great you have such an amazing record and a passion for that. Im sure that
your family and others will really value that. Do you think you would ever record your memories
on an app, or store them on the internet?
Interviewee: Yeah I probably would record them! Im kind of a techie and think its really
important to keep my memories and share them.
Interviewer: Thats great. What do you think holds you back the most from recording your
memories?
Interviewee: I think just having time to make it, I will make it someday but Im just out and
about so much these days I dont have too much time
Interviewer: I agree, its hard to make the time. With the app were considering making it more
convenient for you to record your memories. Do you feel like you would use this app?
Interviewee: I absolutely would! I think its a great idea and Id love to use this app to record my
memories. Im not really a private person, I think for other people you have to be accessible to
others to feel open to something like this. For example, I love social media, and friendship
interactions with others! I have a lot of strong relationships.
Interviewer: Well thank you, I think those are a lot of my main questions I wanted to share. Did
you have anything else that was important for you to bring up?
Interviewee: Well I did have one point, I had a wise grandmother that said, Dont do anything
you wouldnt want on the front page of the newspaper, so in whatever you do just be sure that
youre being a good person.
Interviewee: Ritz, 59, From: Matsubo, Tokyo, lived in U.S. for most of his life, Education:
Bachelors Degree and some Grad school. Children: 1, grown daughter
Single, was taken care of by his maternal grandma from 0-9
Interviewer: So why did you end up starting your family?
Interviewee: Well I wasnt really deciding to start my family, I was in my 30s, and we had kind
of a whoopsie sort of experience, which was okay by me, once that happened I became a serious
Dad.
Interviewer: Thats awesome, so what are some of your favorite memories with your family?
22
Interviewee: Some of my favorite memories are traveling as a family, I loved going to San
Diego, with my daughter Sam and my Mom to the beach, we also got to go to Hawaii, and go to
the Polynesian Cultural Center. It was a special experience. Pretty much all of my happiest
memories involve being with Sam. A lot of vacations together. Something funny to think of was
when we went to a Japanese restaurant together- that had some of the best food Ive ever had. It
was really funny every restaurant we went to we said, This is the best restaurant Ive ever been
to. My daughter also is in love with dolphins, she did these save the dolphins moments, those
were some of the best moments for me.
Interviewer: Thats great! How have you recorded your memories?
Interviewee: Well thats a hard question, I havent really recorded them much, I have lots of
pictures but I find journals hard, I more like to be immersed in the moment, caught up. Maybe
when Im thinking about retiring more I will do this. For family special moments I would
probably do video.
Interviewer: Thats great! Well how do you think youd want to be remembered?
Interviewee: Well in being remembered Im okay with however they want to remember me. I
was a
strict parent, but as long as my daughter grew up to become a good person I think thats
important. Im okay with what she thinks of me, as long as she grew up to be a good person.
When Im a grandpa, I may be different but I want to be the guy that has $20 dollars in my
pocket to give my grandkids.
Interviewer: I think thats great to be able to help family to become their best selves.
Interviewee: Im also not self-immersed, like I like mountain biking, and dont really want to be
memorialized, I just want to be thought of as a spiritual but not religious man, who had a good
career, who had a lot of happy moments, to be a rich nice guy, but I dont want a legend, but just
to be known as me.
Interviewee: Bonnie, Age: 67, from Minnesota, Masters degree, married, with one daughter
Interviewer: What role has family played in your life?
Interviewee: I was raised an only child of older parents. Our family was fairly small, but we got
together with others in the area for holidays.
Interviewer: Why did you decide to start your own family?
Interviewee: In those days it was the thing to do, have children, people didnt choose not to have
children.
23
Interviewee: My Mom always made holidays special- anticipation was everything. She loved to
celebrate special events because as the youngest of 9 kids she never had birthday parties or got
much for herself growing up.
Interviewee: I hope they remember me as funny and nice.
Interviewer: Do you think its important for your family members to have some mementos of
you when you die? If yes, why?
Interviewee: I think that mementos help people keep you special in their memories, but Im not
too attached to objects.
Interviewee: Not really, just photos I guess, my Mom took lots and lots of photos.
Interviewer: If no, do you wish that you had a record of your parents memories? Why?
Interviewee: Perhaps, but Im not so much into history and ancestry.
Interviewee: I have been writing for quite a while now, a humor column for two newspapers, and
I write a lot about my memories of growing up raising our daughter, being married, so thats my
recording I guess.
Interviewee: I would feel I didnt have time.
Interviewee: I used to be a big photo taker and would get all the albums up to date with dates and
cute little sayings under them, I have not done that so much lately.
Interviewee: I only have used a small tape recorder to help me remember ideas and details for
writing my column.
Interviewee: Im not very technological so I would not do well with much beyond typing it into
my computer.
24
Interviewee: I dont have an iPad, and I would never take a video of myself, someone else, yes,
me never.
Interviewer: What has been your experience with using technology to record videos in the past?
Interviewee: I dont have any experience.
Internet? Why?
Interviewee: No, not at all. I dont trust anything on the internet.
easier? Why?
Interviewee: Yes, Im writing something now for me for my grandson that my daughter gave me,
a little book with prompts that helps a lot.
Interviewee: I dont know; Im writing a book about finding my birth family right now. I dont
think Id need to record it, just write it on paper.
Interviewee: I am not sure what you mean, connect with it? I was glad to connect with family
after I found them all.
Interviewer: Would you prefer to record yourself on a tablet, smart phone, or desktop? Why?
Interviewee: Well, desktop is best for me, I dont have a tablet or a smartphone.
Interviewee: I am kind of unsure I want to record my memories, I might say some things that I
would not want to get out to friends and family. I like to keep my true feelings tucked down
deep.
Interviewer: Are you comfortable with discussing your past/memories? Why not?
Interviewee: No- Not Really. I am always sure that someone will overhear or record or take out
of context.
Interviewee: I would have to have Alzheimers, thats for sure. Our memories make us who we
are- and without them we would be nothing!
25
Interviewer: Do you prefer a more sentimental view or memories or do you prefer a more
Interviewee: I think straightforward, Im not very sentimental.
Demographic information: Name: Pat, Age: 68, State: UT, Florida, Religion- born and raised
protestant, recently widowed, a year ago, children, Two between us, and then one son between
Interviewer: What sort of education do you have?
Interviewee: I have a lot of tack education, I have enough credits to have a BA but I dont have
it, I have a long list of schools Ive attended, law enforcement, rescue, military, etc.
Interviewer: What role has family played in your life?
Interviewee: Grew up very rough and tumble, a lot of abuse, and stuff like that.
Interviewee: A long time ago, and I got married, and decided to move forward
Interviewee: We used to love being around the water together, and I miss that, there are hundreds
of lakes in the south and the east. Thats one of the things that I most enjoyed. Just be around the
water, it was peaceful and calming. We loved to fish. I ironically went out to Utah lake and
wanted to get
Interviewee: That I was a giving person.
Interviewee: Well I would say yes, and I think so, but when I try to talk to them about what
theyd like type of things, they say no, they dont really care of that sort of thing.
26

Interviewee: I have a few things, but thats all.
Interviewer: If no, do you wish that you had a record of your parents memories? Why?
Interviewee: No, I dont have good memories, and I dont want to be reminded of that.
Interviewee: Thats a hard one, its really a difficult one I dont, I dont agree with their lifestyles,
I dont know if they care about memories of me, my girls.
Interviewee: I would think my experiences are valuable, Ive done so much and this is just a
comment, I grew up in a household that I never would amount to a few four letter words, and
Ive started to prove that wrong. Whatever. So to prove them wrong. I think thats why I am the
way I am, a hard christian, to do more, and be more and do better. Youve been asked if Ive
come to a life of support. I was blessed iwth a life of abuse. The bad memories far outweigh the
ogod ones. Its difficult to say. I became the way I am because of a strong desire to survive,
because of a strong desire to be something in my life. Because of that personality trait and that
push and that demand more of people, I think Ive probably alienated my girls. I dont know how
to put that in any other way. I expect so much of them because I expect so much of me. Helping
others first came form wanting to make a difference in others lives. They chewed on me because
you do everything 100 miles an hour, and you expect everyone to do that too. My years and
energy are limited. Why not make a difference where you can. Thats a important issue.
Interviewee: No I havent, there wasnt any real thing that people have to need a memory of,
especially in my formative years. I have a mini-bio, a listing of what Ive done. Well throughout
27
my life, Ive had need for a record for this or that or the other, as I wanted to come forward. As
you change jobs you have to be able to say where youve been and what youve done, and not
just a job application, and listed things that Ive done, and programs that Ive started.
I think thats why its important to me with that list of where Ive been and where Ive come
from, at least the hard times, Ive been able to become better and work harder.
Interviewee: I have never used memory recording technology, and if it was out there I probably
wouldnt use it. I just dont have time, and I think you have to be really committed to it to do it.
Like right now Im making and delivering 180 easter baskets for those that are poor in our
community. I just dont think Im that committed to it right now.
Interviewer: Thank you for participating in this interview. It will help us as we strive to learn
more about public relations research, and it will help Precoa as they work to develop this app that
will help families to preserve their memories. Thank you for your time.
7) Phillip, 70 years old, Pennsylvania, Indiana, Doctorate
Interviewer: What has the role of family been for you in your life?
Interviewee: Im at a loss for words.
Interviewer: Its a hard question. How about, what are some adjectives that describe how you
feel about your family?
Interviewee: Loving and challenging
Interviewer: Have you ever been able to record some memories of your family?
Interviewee: There is some collected email correspondence. But I would have to say, no I have
not.
28
Interviewer: What keeps you from recording your memories would you say?
Interviewee: Professional obligations until retirement just a year ago.
Interviewer: So youve been quite busy then.
Interviewee: Busy yes, it seems like a low priority for me.
Interviewer: As you move forward would you like to record more memories?
Interviewee: Not publically I dont think, theres nothing really in public merit Id like to share,
but yes, I might jot down a few things.
Interviewer: Why do you think people record their memories?
Interviewee: Thats an interesting question. Its always been a puzzle for me. I have a very good
friend who is a master genealogist. Over the years Ive gain ed an appreciation for his work. I
guess I dont understand it. I have never had much interest in recording family history. Im sure
youll find substantial differences between mine and my wife's responses. I live more in the
present than her I would say.
Interviewer: You know, both opinions are valued and needed, so thats alright, its interesting to
hear different points of view.
Interviewee: You know, these are very interesting questions but I am glad you called.
Name: Norma
Age: 55
State: CA
Education? Some college
Married? Yes
Children? Yes
How many? Six children
29
Interviewer:What role has family played in your life?

Interviewee: Well, I have several siblings, so I grew up in a big family. I have a lot of children
myself, so it has played a major role in life.
Interviewee: Because I always wanted children, and I wanted a big family because I came from a
big family. I wanted my children to have lots of siblings like I had.
Times when something made everybody laugh, seeing everyone play together and enjoy each
others company and talk in peace and laugh. Those memories are my favorite ones because
theyre happy.
I hope they remember my good qualities and not my bad qualities. I hope they felt that I loved
them.
Interviewee: Yes, I think that they bring a memory of the person and sometimes it makes you feel
close to the person. On the other hand, I think you can get too much into that and you shouldnt
put too much feeling and thought into inanimate objects. If it can bring up happy memories, then
its okay. If its something positive. I wouldnt say you should have a ton of something, a ton of
their things. Theyre things, not the person. I think you could get obsessed with that kind of the
thing, to the point where it wouldnt be healthy.
Interviewee: Yes. I have pictures, video, and then I have some of their personal effects.
30
Interviewer: Do you wish you had more things from your parents?
Interviewee: No, I think just a few things is good.
Interviewee: Well I think its probably more important for the next generation. I feel like I would
rather my own children have things that were my parents rather than keeping them for myself. I
have memories of them, and my children dont, so its a way of sharing memories with them. It
becomes more special to me because of that. Its sort of a link to another generation.
Interviewee: Well I dont like to take pictures of myself because I dont like what they look like,
which is probably pretty stupid because if my mother said that I wouldnt care what she looked
like because I loved her. I dont really like to journal, but I think sometimes its an effective way
not just to record your life, but it can be helpful in your own life to remember things. I dont
mean events; I mean like if you have a challenge you could go back later and read about things
you might forget. Youre going to remember the basics, but you might forget the details that can
help you later on.
Interviewee: A little- I mostly use pictures
Interviewee: Ive used the camera and video
Interviewee: Well it captures the memory; thats why you do it, I guess
31
Interviewee: No, I dont take videos of myself. And Im not part of the selfie generation and I
dont plan on becoming part of it either, even if I didnt have the aversion to having my picture
taken.
Internet? Why?
Interviewee: I guess it would be fine. I think you always run of the risk, no matter how secure it
is, of it being broken into. Its not like it would harm me if they saw my family pictures. I guess
you would have to worry about vandalism or destruction. I cant think of anything that would
harm me and my family.
easier? Why?
Interviewee: Yes- Well because unless youre asked a specific question, its hard. If you have
specifics, its easier.
Interviewee: Not necessarily- It still has to be a priority. So if its not a priority, its not
necessarily going to happen. Just because its easy doesnt mean Im going to sit down and take
the time to do it.
Interviewee: Of course- Because theyre my posterity.
Interviewer: Would you prefer to record yourself on a tablet, smartphone, or desktop? Why?
Interviewee: I would say phone, but the screen is too small. Its easier to navigate on a phone. I
would say a tablet or computer would be easier.
32

Interviewee: Probably just things about my family because thats the most important thing to me.
Interviewer: Are you comfortable with discussing your past/memories? Why or why not?
I guess so; I wouldnt discuss memories that are painful. I would only talk about happy things.
Interviewee: Yes, but I think you have to stay in the present. I think memories serve a purpose
that can be good.
Interviewer: Do you prefer a more sentimental view of memories or do you prefer a more
Interviewee: Well, I think they each serve a purpose. They serve different purposes. Well,
sentimental memories tend to serve emotional purposes and straightforward memories serve
more logical purposes. One for the heart and one for the mind. I probably would just want to
remember the good.
Interviewer: What suggestions do you have for prompts for Legacy Suite?
Interviewee: Well I guess it contradicts what I just said because I would ask what was the
happiest day of your life, what was the best thing that ever happened to you, but I would also
want to know what was the most disappointing, what was the saddest.
33
Default Report
PRECOA
April 7th 2016, 12:11 pm MDT
Q22 - Please select your age group.
Answer
Younger than 54 or older than 71
Between the ages of 55-70
Total
34
Count
7%
86
93%
1225
100%
1311
Q7 - On a scale of one to ten how important is memory preservation

and recording memories to you? Ten being very important, and one
being not important at all.
Field
Click to write Choice 1
Minimum
Maximum
Mean
Std Deviation
Variance
Count
0.00
10.00
8.10
2.28
5.18
1110
35
Q6 - What reasons would make you most likely to record your

personal memories or experiences? (mark all that apply)
Answer
Count
To share them with your children
67%
759
To share them with your spouse
33%
382
To be remembered by others
47%
540
To preserve them for history
43%
488
To fulfill a sense of duty or responsibility
15%
173
To remember lessons you have learned
38%
430
36
Because your parents did
10%
109
To comply with tradition
13%
154
4%
47
Other (write in)
37
Q11 - What factors keep you from recording memories? (mark all that
apply)
Answer
Count
I'm not interested
12%
136
I am forgetful
19%
219
I'm not sure of how to record them
23%
260
2%
21
Its too time-consuming of a project
35%
391
I'm not sure where to start or which memories to record
42%
478
I'm physically unable to record them
38
Other
Total
Other
Other
my sister does it
just haven't gotten around to it yet
time
children could care less
right now I'm to old to remember everything
none
nothing
none
None
none
I Journal
We do
inertia
I have no problem
Just neverhave given a thought to doing so
I am the ony one left in my family
time
39
11%
124
100%
1629
No reason, I just hadn't thought about doing it.

too much material to record
too busy living the memories to bother
I already do this
remember by occupying mind
None
nothing
no camera
no one cares
none
None of above
I have pictures
nothing
none
do not do much anymore but use to save everything
Too many other things to do
I do record them
To painful
what is the use when your children could care less about you
I have Hepatitis C, but being treated and it causes severe memory loss. Now I can
remember things much better and I have learned how to dtore my memories. Great
feeling!
not sure
Nothing
40
i am
Work to much
time moves too fast
none
none
more important into the future
NONE
None
Nithing
None
already have
Time constraints during the event.
Actually I try to always record itcandxnow I have my older kids sending me pictures &
videos of my grand children
No reason
I have none
too busy
Have lots of unhappy memories
Nothing
Na
None
too expensive
None of the above
41
not interested
no one to leave them to
I givr them recorded memories
is too depressing
finding time!
Not a thing
xnever thought about it
record them
money
nothing
I am very interested in preserving memories
none
other priorities
Lazy
We do not get together with family members like we used to
nothing
nothing keeps me from doing it
I do record them.
i do record them
Very Much Interested
nothing
not important at this time
42
not sure
dont always have time
lack of time
Time
I'be been working on my family's geneology.
Never really thought about it in general.
none
duh
Ducument as much as possible on desktop computer as involved in legal situation
nothing
none
I preserve memories now
nothing
Unpleasant memories
None of the above
I get rather busy & the day just doesn't seem ro be long enough, the older i get, Lol
It's been so long and my children are adults now. Where or how do I even start?
and at time i think my memories would rather boring
no factors
Mostly done verbally to family
I am already.
I record memories.
43
I do keep memories as ion photos

I do record memories.
idk
Have no desire
Some situations do not allow recording
i would probably not follow through with it in it's entirety
record what I feel is important
I do record them but not often
44
Q16 - How valuable do you feel it is to preserve memories for your

loved ones after you die?
Answer
Count
A great deal
50%
428
A lot
34%
293
A little
10%
90
6%
52
100%
863
Not at all
Total
45
Q8 - If you have recorded personal memories, how have you done it?
(mark all that apply)
Answer
Count
I have not recorded my memories
47%
530
Journal writing
25%
281
Video Recording
19%
214
Audio recording
6%
70
Blogging
2%
26
15%
176
Letters/Corresponding with others
46
Other
15%
176
Total
100%
1473
Other
Other
Picture
Pictures
pictures
cd/dvd
Ancestry. Com
scrapbooking
phottographs
Photos
few pictures
photos
pictures
Photo books
photo album
photos
photos
Photos
photos
47
photos
Photo Library
in Bible
Photos
Scrapbook
Photos
authored a book
Photos
pictures
Photos
Pictures
scrapbooking
photography, art, creative & non-fiction writing
Photographs
taking pictures
photos
decades of photos
photos
photos
Photo storage
pictures
Photos
48
potograghs
photos
photos
photos
Grandchild baby book
i save pictures and receipts to remember past
Photos
Ancestry.com
pictures
pictures
book
social media
Photos
pictures
Photographs
Pictures
Photos
photos
Photos
online diary
photos
Family meetings and talking
49
recipes
pictures
pictures
photos
Photos
SCRAP BOOKS
Photos
scrapbook
Talk with family and make puctures
Photographia
Photos
photos
I have not recorded my memories, but I do have family history that I am a part of and I
do talk to me children about my memories.
Pictures
photos
Fotos
Facebook,
Writing
Recorded in their babu books
photos
Computer files
photos
50
Photos
pictures
notes
Family book
Wrote books and stories
pictures
Some
photos
Pictures
Photo
Photos
I give and yell them.
Photographs
Pictures
Scrapbook
photos
Pictures
Awards
Pictures
Have not
scappbooks
Photos
51
telling family members

photos
Scrapbooks
Photograghs
photos
Some photos
pictures
scrapbooks
photos
photos
photos
Pictures
picture albums
pictures
pictures
photographs
photo
camera
internet
Photos
Scrapbooking
pictures
52
pictures
photos
Photos
photos
photo and memory albums
photos
Talking with family members.
I tire taking
Have Not
cameras
Picture
pics
scrapbooks
pictures
pictures
Photography
photos
Pictures
photos
photos
genealogy program
pictures
53
Have not as yet, but plan to do video/audio recording in the future.

facebook
Photographs
SCRAPBOOKING
Pictures
pictures
photos
Notes in organizer
genealogy
Photos
none
pictures,written notes
Digital photos
Photos
54
Q9 - How comfortable would you be recording your memories on a

tablet or computer?
Answer
Count
Extremely comfortable
29%
337
Moderately comfortable
30%
348
Slightly comfortable
13%
143
Neither comfortable nor uncomfortable
14%
165
6%
66
Slightly uncomfortable
55
Moderately uncomfortable
3%
30
Extremely uncomfortable
5%
54
100%
1143
Total
56
Q15 - How comfortable are you talking about past memories with
family or close friends?
Answer
Count
Extremely comfortable
52%
597
Moderately comfortable
31%
352
Slightly comfortable
7%
76
Neither comfortable nor uncomfortable
7%
83
Slightly uncomfortable
2%
19
Moderately uncomfortable
0%
57
Extremely uncomfortable
Total
58
1%
13
100%
1145
Q10 - How much would you value having recorded memories of loved
ones that have died?
Answer
Count
A great deal
53%
608
A lot
23%
259
A moderate amount
14%
164
A little
6%
73
Not at all
3%
38
100%
1142
Total
59
Q20 - How would you benefit from having these recorded memories of
loved ones that have died? (mark all that apply)
Answer
Count
Help with coping/grieving process
31%
354
Remember happy moments
78%
890
Learn things about them you may not have known
64%
730
Pass on memories to the next generation
64%
726
2%
27
Other
60
Other
Other
there's no benefit to me
do not want
not sure
not interested
Genealogy research
history preservation
everyone wanted material things now no one wants the paper memories
no benefit
People love to hear the stories.
wouldn't
feeling like they are here still
I wouldn't do it
would not benifit
to see generational patterns both good and bad
na
not at all
Get insight about loved one.
would make me sad.
Nothing
61
interesting
none
I don't know
Remember their teachings
To learn from their mistakes
remembrance of past rtmes/adventures
Wouldn't Record Them
62
Q12 - What is your marital status?
Answer
Count
Single
37%
417
Married
58%
666
5%
59
100%
1142
Cohabitating
Total
63
Q1 - What is your gender?
Answer
Count
Male
46%
530
Female
54%
611
100%
1141
Total
64
Q2 - What is your ethnicity?
Answer
Count
88%
1003
Asian
1%
17
African-American
6%
73
Native American
0%
Hispanic
3%
30
Pacific Islander
0%
Other
1%
Caucasian
65
14
Total
100%
66
1142
Q3 - What is the highest level of education you have completed?
Answer
Count
1%
High school diploma
48%
549
Bachelor's degree
37%
417
Master's Degree
12%
136
3%
34
100%
1142
Less than a high school diploma
Doctorate Degree
Total
67
Q4 - What is your present religion, if any?
Answer
Count
Protestant
30%
344
Catholic
28%
317
Evangelical Christian
11%
127
7%
77
Agnostic/Athiest
68
Buddhist
1%
15
Muslim
0%
Jewish
7%
82
Hindu
0%
Other
15%
175
Total
100%
1141
69
Q5 - What is your annual household income?
Answer
Count
$5,000-$24,999
19%
214
$25,000-$49,999
26%
298
$50,000-$99,000
35%
399
Over $100,000
20%
231
100%
1142
Total
70
Q17 - What is your age?
Answer
Count
0%
55-58
34%
384
59-62
25%
282
63-66
22%
246
67-70
20%
227
0%
100%
1144
54 or younger
71 or older
Total
71
72

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Precoa Legacy Suite 55+

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Qualitative Research Tool

Do you have some record of your parents memories?

Interviewer: Do you have some record of your parents memories?

Interviewer:What role has family played in your life?

Interviewer: What kind of memories do you want to record? Why?

Q22 - Please select your age group.

Q7 - On a scale of one to ten how important is memory preservation

Q6 - What reasons would make you most likely to record your

To share them with your children

To share them with your spouse

To preserve them for history

To fulfill a sense of duty or responsibility

To remember lessons you have learned

Because your parents did

To comply with tradition

Other (write in)

I'm not interested

I'm not sure of how to record them

Its too time-consuming of a project

I'm not sure where to start or which memories to record

I'm physically unable to record them

No reason, I just hadn't thought about doing it.

I do keep memories as ion photos

Q16 - How valuable do you feel it is to preserve memories for your

I have not recorded my memories

Letters/Corresponding with others

telling family members

Have not as yet, but plan to do video/audio recording in the future.

Q9 - How comfortable would you be recording your memories on a

Neither comfortable nor uncomfortable

Neither comfortable nor uncomfortable

Help with coping/grieving process

Remember happy moments

Learn things about them you may not have known

Pass on memories to the next generation

Q12 - What is your marital status?

Q1 - What is your gender?

Q2 - What is your ethnicity?

Q3 - What is the highest level of education you have completed?

High school diploma

Less than a high school diploma

Q4 - What is your present religion, if any?

Q5 - What is your annual household income?

Q17 - What is your age?

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