Boulder Parks and Recreation Brand Guidelines

This is the
correct logo
CITY OF BOULDER
PARKS & RECREATION
Brand Style Guide

DRAFT - v4 Sept 21, 2015
INTRO
Intro text from Paul or others about the purpose of the brand
guidelines for the Parks Dept. Dolor sit amet, consectetuer adipiscing elit. Nam nibh. Nunc varius facilisis eros. Sed erat. In in
velit quis arcu ornare laoreet. Curabitur adipiscing luctus massa.
Int eger ut purus ac augue commodo com-modo. Nunc nec mi eu
justo tempor consectetuer. Etiam vitae nisl. In dignissim lacus ut
ante. Cras elit lectus, bibendum a, adipiscing vitae, comm odo et,
dui. Ut tincidunt tortor.
Boulder Parks
& Recreation
Correct Logo
Logo Specs
Donts
Colors
Fonts
Lockups
8-9
Background
10
USEAGE EXAMPLES
12-32
Brand Guidelines
DRAFT - v4_Sept 21, 2015
LOGO
This is the correct logo

as of Sept 2015
Old logo not to be used
Boulder Parks
& Recreation
Brand Guidelines
Logo on Colored Background

(note outline around the logo)
Logo on White
*This is the default logo
Clear Space
Logo on Image
2x
x
Minimum Size
.5
Boulder Parks
& Recreation
Brand Guidelines
DONTS
DONT Reverse the logo
EXCEPTIONS: Use permitted upon approval
from Marketing/Communications team
DONT Change fonts
DONT Squish or stretch the logo
Boulder Parks
& Recreation
Brand Guidelines
DONT Add drop shadows to the logo
DONT Use the logo without a white outline

EXCEPTIONS: Parks signage
DONT Reverse the color of the logo
COLOR
DEFAULT LOGO COLOR
The Black logo is the default to be used in all official applications:
- Business Cards, Letterhead, Forms
- Signage
- Presentation Boards
WHY BLACK?
Black is an extremely durable and versatile color. Boulder has used Black as its
main color for decades. As a paint color, Black can be touched up or repainted
easily without any kind of custom ordering. For print ordering, black and white is
the easiest and least costly.
It is acceptable for the marketing and communications team to use the gray version of the logo as needed for marketing and events.
Logo Colors:
Pantone: Black
CMYK: 0, 0, 0, 100
RGB: 35, 31, 32
Pantone: 425c
CMYK: 65, 56, 53, 29
RGB: 86, 87, 90
Additional Colors:
Pantone
376c
Boulder Parks
& Recreation
Brand Guidelines
Pantone
5815c
Pantone
385c
FONTS
PRIMARY HEADER FONTS:
BACKUP FONTS:
These are the primary fonts to be used for

all header & title text:
In case the Primary fonts are not available,

use these standard system fonts:
Whitney Bold
Helvetica
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz
Whitney Semi-Bold
Whitney Condensed Bold
Whitney Condensed Semi-Bold

*All Whitney fonts available for free download at www.fontsov.com
Arial
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
*Standard system fonts
SPECIAL USE FONTS:

Fonts used for specific applications or facilities:
At Valmont Bike Park:
Vitesse Bold
*Available for purchase at www.typography.com
On Park Signage:
PRIMARY BODY FONTS:

These are the primary fonts to be used for
all body text:
Whitney Book Italic
Whitney Book
*All Whitney fonts available for free download at www.fontsov.com
Boulder Parks
& Recreation
Brand Guidelines
Gotham Bold Condensed

*Available for free download at www.fontsgeek.com
Univers 67 Bold Cond
*Available for purchase at www.fonts.com
For Specific Documents:
Georgia Regular
*Available for free download at www.fontpalace.com
LOCKUPS
LONG HORIZONTAL LOCKUPS:
Lockups pair the logo with a

type arrangement.
Boulder Parks & Recreation

Full Name: Whitney Bold
Logo

2015 Master Plan
Sub Item: Whitney Book
SHORT HORIZONTAL LOCKUPS:
Boulder Parks
& Recreation
Boulder Parks
& Recreation
2015 Master Plan
Boulder Parks 2015

& Recreation Master Plan
Boulder Parks
& Recreation
Brand Guidelines
LOCKUPS ON COLORED BACKGROUND

Its common for the logo
lockups to be placed on a
colored background. Here are a
few examples:
NOTE: All official lockups

should use the black logo.

2015 Master Plan

2015 Master Plan
NOTE: On light colored backgrounds, use Black text for ample contrast & legibility

2015 Master Plan

2015 Master Plan
DOG
DAYS
at Scott Carpenter Park
Boulder Parks
& Recreation
Brand Guidelines
MOUNTAIN BACKGROUND
Its acceptable to use the
mountains as a background
element to add texture to digital
presentations and marketing
collateral.
10% Black
20% Color
Boulder Parks
& Recreation
Brand Guidelines
10
Usage Examples
USEAGE EXAMPLES:
BUSINESS SUITE
LETTERHEAD
Page 2
Boulder Parks
& Recreation
BACK
3198 Broadway, Boulder CO 80304
www.boulderparks-rec.org
O: 303-413-7200
*NOTE: These are examples only, not final art.
Boulder Parks
& Recreation
Brand Guidelines
12
USEAGE EXAMPLES:
POWERPOINT COVER SLIDE
TITLE OF DOCUMENT
Subtitle Here
Boulder Parks
& Recreation
Boulder Parks
& Recreation
Brand Guidelines
Day / Month / Year
13
USEAGE EXAMPLES:
BUSINESS SUITE
BUSINESS CARDS
Paul Bousquet
Marketing Manager
O: 303-413-7200
D: 303-413-7239
E: bousquetp@bouldercolorado.gov
3198 Broadway | Boulder, CO 80304
FRONT
BACK (OPTIONAL)
Always use the main office

phone number.
A direct office line or cell phone
number is optional.
Boulder Parks
& Recreation
Brand Guidelines
14
USEAGE EXAMPLES:
POSTERBOARDS
CRESTVIEW PARK
RE-OPENING CELEBRATION
CRESTVIEW
PARK
Re-Opening Celebration
1897 Sumac Ave

Boulder, CO 80304
Previous Design
CRESTVIEW PARK RE-OPENING CELEBRATION
August 28, 2015 at 3:00pm

BEFORE
UNDER CONSTRUCTION
This project was made possible by the Capital Improvement Bond

In 2011, voters approved bond funding that allowed the city to
address the backlog of critical infrastructure deficiencies that
existed throughout the community. Through this funding
opportunity, the Parks and Recreation Department was able to
improve Crestview Park by replacing aging infrastructure and
improving the park based on priorities identified by staff and
community member feedback from several public meetings.
Project Manager - Doug Godfrey

GofreyD@BoulderColorado.gov
Everywhere in the city,
something wonderful is happening!
INVESTING IN OUR COMMUNITY
Parks Planning
August 2015
BBEFORE
EFORE
DURING
CONSTRUCTION
UNDER
CONSTRUCTION
This
Thisproject
projectwas
wasmade
madepossible
possiblebybythe
theCapital
CapitalImprovement
ImprovementBond
Bond
In 2011, voters approved bond funding that allowed the city to
address the backlog of critical infrastructure deficiencies that
existed throughout the community. Through this funding
opportunity, the Parks and Recreation Department was able to
improve Crestview Park by replacing aging infrastructure and
improving the park based on priorities identified by staff and
community member feedback from several public meetings.
Everywhere in the city,
something wonderful is happening!
INVESTING IN OUR COMMUNITY
PROJECT MANAGER
Doug Godfrey
GgofreyD@bouldercolorado.gov
Parks Planning | Aug 2015

GofreyD@BoulderColorado.gov
Parks Planning
August 2015
Boulder Parks
& Recreation
Brand Guidelines
15
USEAGE EXAMPLES:
VALMONT CITY PARK

2015 FINAL
CONCEPT PLAN
Concept
Plan
POSTERBOARDS
VALMONT CITY PARK CONCEPT PLAN

The Final Concept Plan for Valmont City Park:
Incorporates extensive feedback received from
discussions with the public, surrounding
neighborhoods, stakeholders, sports user groups, the
Parks and Recreation Advisory Board (PRAB),
and others;
Focuses on the needs of the Boulder community while
still providing opportunities and venues for local,
regional, and possibly state events;
Balances the need for many different types of active
recreation opportunities with an understanding that
some needs must be filled in other areas of the Parks
and Recreation Sytem of facilities;
Focuses on youth opportunities and activities, but
remains a multi-generational facility;
Emphasizes the development of facilities that will
support a wide range of activities and uses;
Provides opportunities for more traditional park
amenities such as walking paths, open turf spaces,
areas for picnicking, etc.;
Secures funding and public/private partnerships
Allows for flexibility of future uses/changing community
desires
Provides a logical circulation system through the park,
as well as meaningful connections to surrounding
neighborhoods, existing multi-use paths, and public
transportation nodes;
Addresses environmental issues (prairie dogs, wildlife,
floodplain, etc.)
NOTES
Although the final plan depicts several community facilities,
specific uses for these buildings have not been identified at this
time. Development of these facilities will be contingent on future
funding opportunities and public / private partnerships.
Building footprints will contain a square footage allocation
reserved for covered bicycle parking as well as employee bicycle
storage. The final form and location will be developed prior to
final acceptance of the concept plan.
PROJECT MANAGER
Doug Godfrey
GofreyD@bouldercolorado.gov
Valmont City Park Planning | Aug 2015
PLANNING CONSULTANT
MIG

Godfreyd@BoulderColorado.gov
Parks Planning
February 23, 2015
Previous Design
2015 FINAL CONCEPT PLAN
VALMONT CITY PARK CONCEPT PLAN
The Final Concept Plan for Valmont City Park:
Incorporates extensive feedback received from
discussions with the public, surrounding
neighborhoods, stakeholders, sports user groups, the
Parks and Recreation Advisory Board (PRAB),
and others;
Focuses on the needs of the Boulder community while
still providing opportunities and venues for local,
regional, and possibly state events;
Balances the need for many different types of active
recreation opportunities with an understanding that
some needs must be filled in other areas of the Parks
and Recreation Sytem of facilities;
Focuses on youth opportunities and activities, but
remains a multi-generational facility;
Emphasizes the development of facilities that will
support a wide range of activities and uses;
Provides opportunities for more traditional park
amenities such as walking paths, open turf spaces,
areas for picnicking, etc.;
Secures funding and public/private partnerships
Allows for flexibility of future uses/changing community
desires
Provides a logical circulation system through the park,
as well as meaningful connections to surrounding
neighborhoods, existing multi-use paths, and public
transportation nodes;
Addresses environmental issues (prairie dogs, wildlife,
floodplain, etc.)
NOTES
Although the final plan depicts several community facilities,
specific uses for these buildings have not been identified at this
time. Development of these facilities will be contingent on future
funding opportunities and public / private partnerships.
Building footprints will contain a square footage allocation
reserved for covered bicycle parking as well as employee bicycle
storage. The final form and location will be developed prior to
final acceptance of the concept plan.

Godfreyd@BoulderColorado.gov
Boulder Parks
& Recreation
Brand Guidelines
Parks Planning
February 23, 2015
16
USEAGE EXAMPLES:
COVERS
Previous Design
Boulder
Parks & Parks
Recreation
Boulder
& Recreation

2013 Annual Report
2015 Annual Report
2013 Annual Report

www.BoulderParks-Rec.org
Service excellence for a healthy community!
Service
foraahealthy
Healthycommunity!
Community
Service Excellence
excellence for
CRESTVIEW
PARK
Re-Opening Celebration
August 28, 2015 at 3:00pm
Boulder Parks
& Recreation
Brand Guidelines
17
USEAGE EXAMPLES:
COVERS
Previous Design
S UMMER CAMPS
Boulder Parks & RecreationBoulder Parks & Recreation
S UMMERCAMPS
CAMPS
SUMMER
www.BoulderParks-Rec.org 2015
RegisteR
today!
Choose from 125+ camp sessions for youth ages 4-18!
- Camps fill
quiCkly!
art dance drama gymnastics sports sailing tennis

science basketball adventure biking water sports & more!
REGISTER
RegisteR
TODAY!
Choose
fromfrom
125+
Camp
Sessions
forfor
Youth
Ages
Choose
125+
camp
sessions
youth
ages4-18
4-18!
Campsoday
fill up fast
- Camps fill
quiCkly!
ART DANCE DRAMA GYMNASTICS SPORTS SAILING TENNIS BIKING
art dance drama gymnastics sports sailing tennis

science basketball adventure biking water sports & more!
Boulder Parks
& Recreation
Brand Guidelines
18
USEAGE EXAMPLES:
FORMS
City of Boulder Parks & Recreation Group Volunteer

Acknowledgment of Risk and Release
Boulder Parks & Recreation | Group Volunteer
Acknowledgment
of Risk & Release
3198 Broadway, Boulder, CO 80304 303-413-7245
Project/Park/Group:
Date:
Main Contact:
E-mail:
Mailing address:
City:
Primary Phone:
mobile:
State:
Zip:
This form is an acknowledgment of risk and release for a group volunteer project for the City of Boulder Parks and
Recreation. All of the undersigned agree and understand the following:
1. I will follow instructions according to my placement and perform my service to the best of my ability.
2. I acknowledge that there are dangers and risks incurred as a result of participating in activities connected or associated with
volunteering; and I knowingly assume all risk for any injuries, death, damage or loss to my person, including but not limited
to: falling down, tripping, bumping; back, bone, joint, head, neck, muscle or spinal injuries or strains; cuts, scrapes; choking;
allergies; heat stroke, heat exhaustion, sunburn or other injuries; and/or any damage or loss sustained to my property.
3. In the event of any emergency, I authorize City of Boulder officials to secure from any licensed hospital, physician and/or
medical personnel any treatment deemed necessary for my immediate care, including ambulance transport. Further, I agree
that I will be responsible for payment of any and all medical services rendered.
4. I waive and relinquish all claims I may have as a result of my participation as a volunteer against the City of Boulder and its
officers, agents, servants and employees.
5. I act only as a civilian volunteer and do not function as an employee, agent or representative of Parks & Recreation and/or
the City of Boulder.
6. I give permission for media coverage of myself and/or my minor child/ward to be disseminated for public relations purposes.
7. This Acknowledgement of Risk and Release is valid for a period of 5 years from the date executed below.
VOLUNTEER RIGHTS
While serving as an Authorized Volunteer for the benefit of, and involved in the activities at the request of, the City of Boulder,
Department of Parks & Recreation, volunteers are provided the protection of the Colorado Governmental Immunity Act Section
24-10-101 (et. seq.) and are subject to the applicable provisions of the Act. The Act does not cover any willful and/or wanton
behavior including, but not limited to, sexual harassment, racial or gender discrimination, drug and/or alcohol use.
I acknowledge and understand the City of Boulder Parks & Recreation risk and release. This acknowledgment of risk and release
shall not be modified orally. All minors signature must be accompanied by the signature of the parent or guardian.
Group Contact Name (printed)
Signature
Boulder Parks
& Recreation
Brand Guidelines
19
USEAGE EXAMPLES:
EMAIL SIGNATURE
First Lastname
Title Here
Professional Degree/Certification (opt.)
Boulder Parks
& Recreation
NAME & TITLE: Arial Bold
LOGO: Link to
www.bouldercolorado.gov/parks-rec
O: 303-413-7200
lastnamef@bouldercolorado.gov
3198 Broadway | Boulder, CO 80304
CONTACT INFO: Arial Regular
Additional information is NOT permitted.

Including but not limited to:

- Divisions
- Units
- Mission Statements
- Quotes
- Photos
- Icons
- Emoticons
- Additional Logos
Boulder Parks
& Recreation
Brand Guidelines
20
USEAGE EXAMPLES:
SOCIAL MEDIA
One Large Awesome Image: Change Frequently
City of Boulder Parks

& Recreation
Government Organization
Boulder Parks
& Recreation
Brand Guidelines
21
USEAGE EXAMPLES:
WEB HEADER
New Header
Boulder Parks
& Recreation
Boulder Parks
& Recreation
Brand Guidelines
POSSIBILITY
22
USEAGE EXAMPLES:
SOFT GOODS
NOTE: Minimum size of
logo for embroidery will be
determined by the clothing
vendor of your choice
HI-VIS SHIRTS
POLOS
HATS
JACKETS
Boulder Parks
& Recreation
Brand Guidelines
23
USEAGE EXAMPLES:
REC PASS
OPTION A: Photo background
REC PASS
Taten Lee
2015
OPTION B: Color background
REC PASS
2015
Taten Lee
Boulder Parks
& Recreation
Brand Guidelines
24
USEAGE EXAMPLES:
ACCEPTABLE LOGOS:
Reverse of the logo approved for usage on festive

elements.
FESTIVE ELEMENTS
Who doesnt love a
celebration? For special
events, balloons, cups,
frizbees and other pieces
may be printed with the
parks logo.
White
Black
Boulder Parks
& Recreation
Brand Guidelines
25
USEAGE EXAMPLES:
ACCEPTABLE LOGOS:
Reverse the logo OK to use on festive elements.
FESTIVE ELEMENTS: Alt

Who doesnt love a
celebration? For special
events, balloons, cups,
frizbees and other pieces
may be printed with the
parks logo.
White
Black
Boulder Parks
& Recreation
Brand Guidelines
26
USEAGE EXAMPLES:
ADS/PROMOTIONS
Logo in upper left, floating on colored background
a
Sp
n gl e d S
sh
la
Sta
r
Boulder Parks
& Recreation
4th of July Concert & Fun

Boulder Reservoir - 8 a.m. to 6 p.m.
Live Music Beer Garden Food 5K - 1 Mile Run/Walk

Volleyball Fun Family Games Boat Rentals & More!
www.BoulderRez.org
Boulder Parks
Boulder
& Recreation
Community Day | Kids to Parks Day
Move, Dance
& Hula Hoop
www.BoulderCommunityDay.org
Boulder Parks
& Recreation
Brand Guidelines
27
USEAGE EXAMPLES:

Option 1
eation
EVENT TENTS
Boulder Parks
& Recreation
Option 2
Boulder Parks
& Recreation
Option 2
Boulder Parks
& Recreation
Brand Guidelines
28
USEAGE EXAMPLES:
INFORMATION SIGN
Small Dogs
Only
Boulder Parks
& Recreation
Trash
Boulder Parks
& Recreation
Boulder Parks
& Recreation
Brand Guidelines
29
USEAGE EXAMPLES:
INFORMATION SIGN
Pool Closed
Boulder Parks
& Recreation
Creek Fest
Boulder Parks
& Recreation
Boulder Parks
& Recreation
Brand Guidelines
30
PARK SIGNAGE
Logo without outline

applied to park signage.
Boulder Parks
& Recreation
Brand Guidelines
31
PARK SIGNAGE
NOTE: Parks signage has a
separate guideline document.
Please refer to this file for
signage specifics
CITY OF BOULDER PARKS & RECREATION SIGNAGE
Graphic Standards Guide
MONUMENT ENTRANCE SIGNS FOR URBAN PARKS
1.
Size:
Overall dimensions - 77 inches wide x 23.5 inches tall
Color:
Background green - Pantone 5815C

Background mountain graphic - Pantone 385C (93%)
All text - White
Fonts:
1. PARK TITLE ONLY SIGNS

Main title - 558.26 pt. Gotham Cond. Bold
Web site address - 180.63 pt. Univers 67 Bold Cond.
2. PARK/CENTER TITLE with ADDRESS SIGNS
Secondary street address - 193.5 pt. Univers 75 Black
2.
3. PARK TITLE with SUB-TEXT SIGNS

Secondary descriptive text - 432 pt. Gotham Cond. Bold
Material:
iZone
3.
Sign & Graphic

Current Updates:
January 20111
CITY OF BOULDER PARKS & RECREATION SIGNAGE
Color Palette
REGULATORY SIGNS FOR TENNIS COURT LIGHTING

Size:
Overall dimensions - 18 inches wide x 24 inches tall
Colors used on all City of Boulder Parks & Recreation Signs
Colors:
Background - Pantone 5815C

COB roundel emblem - Pantone 385C (100%)
All text - White
Pantone 385C
Bkgd. Color
Pantone 5815C
Bkgd. Graphics
and Logos
Black
Text & Logos
White
Text & Graphics
Fonts:

Body text - 38 pt. Univers 67 Bold Cond.
Web site address - 30 pt. Univers 67 Bold Cond.
Contact Information - 24 pt. Univers 67 Bold Cond. Oblique
AaBbCcDdEe 1234
Gotham Condensed Bold
AaBbCcDdEeFfGg 12345
Univers 75 Black
Material:
iZone
Fonts
PRIMARY MONUMENT TITLES or PRIMARY REGULATION TEXT
Gotham Condensed Bold
WAYFINDING INFORMATION
Univers 75 Black
SECONDARY REGULATION INFORMATION
Univers 67 Bold Condensed
TERTIARY CONTACT INFORMATION
Univers 67 Bold Condensed Oblique
AaBbCcDdEeFfGg 12345
Univers 67 Bold Condensed
AaBbCcDdEeFfGe 12345
Univers 67 Bold Condensed Oblique
APPLICATIONS FOR CITY OF BOULDER ROUNDEL EMBLEM
REGULATORY SIGNS FOR TURF FIELDS

Size:
Color:
Background green - Pantone 5815C

Border rule - Pantone 385C (100%)
All text - White
Fonts:
Main title - 116 -164 pt. Gotham Cond. Bold

Web site address - 36 pt. Univers 67 Bold Cond.
Border stroke - .025 pt.
Material:
UV printed Aluminum
Various COB Park Sign Applications

Size:
Overall dimensions - Varies per sign*
Colors:
Background green color - Pantone 5815C

Mountain graphic color - White
All text color - White
Font:
Univers 75 Black
Urban Park Monument Entrance Sign Application
*Green COB emblem to be used on signs that

incorporate the roundel in body of the text or
graphics. Size of logo should not distract but
support easy readability of primary information.
Size:
Colors:
Background - Black
Mountain graphic - White
All text - White
Boulder Parks
& Recreation
Material:
iZone
Font:
30 pt. Univers 75 Black
Brand Guidelines
32

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This is the

Brand Style Guide

DRAFT - v4_Sept 21, 2015

This is the correct logo

Old logo not to be used

DRAFT - v4_Sept 21, 2015

Logo on Colored Background

DRAFT - v4_Sept 21, 2015

DONT Change fonts

DONT Squish or stretch the logo

DONT Add drop shadows to the logo

DONT Use the logo without a white outline

DONT Reverse the color of the logo

DRAFT - v4_Sept 21, 2015

DRAFT - v4_Sept 21, 2015

These are the primary fonts to be used for

In case the Primary fonts are not available,

Whitney Condensed Bold

Whitney Condensed Semi-Bold

*Standard system fonts

SPECIAL USE FONTS:

PRIMARY BODY FONTS:

Whitney Book Italic

Gotham Bold Condensed

Univers 67 Bold Cond

DRAFT - v4_Sept 21, 2015

Lockups pair the logo with a

Boulder Parks & Recreation

Boulder Parks & Recreation

SHORT HORIZONTAL LOCKUPS:

Boulder Parks 2015

DRAFT - v4_Sept 21, 2015

LOCKUPS ON COLORED BACKGROUND

NOTE: All official lockups

Boulder Parks & Recreation

Boulder Parks & Recreation

Boulder Parks & Recreation

Boulder Parks & Recreation

DRAFT - v4_Sept 21, 2015

DRAFT - v4_Sept 21, 2015

3198 Broadway, Boulder CO 80304

*NOTE: These are examples only, not final art.

DRAFT - v4_Sept 21, 2015

POWERPOINT COVER SLIDE

Day / Month / Year

DRAFT - v4_Sept 21, 2015

Always use the main office

*NOTE: These are examples only, not final art.

DRAFT - v4_Sept 21, 2015

1897 Sumac Ave

August 28, 2015 at 3:00pm

This project was made possible by the Capital Improvement Bond

Project Manager - Doug Godfrey

Everywhere in the city,

something wonderful is happening!

INVESTING IN OUR COMMUNITY

Everywhere in the city,

something wonderful is happening!

INVESTING IN OUR COMMUNITY

Boulder Parks & Recreation

Parks Planning | Aug 2015

*NOTE: These are examples only, not final art.

DRAFT - v4_Sept 21, 2015

VALMONT CITY PARK