Professional Documents
Culture Documents
Whilst commoditization amongst big brands has continued, Merrills Dilmah is distinct in being
Traditional Tea that is Single Origin Tea and packed Garden Fresh.
These are important because traditional tea, made in the orthodox style a production process
that starts with handpicking the leaves and continues through withering, rolling, oxidation and firing
follows a technique perfected over centuries. It produces tea that are varied and sophisticated.
The alternative is CTC, a relatively recent method of production designed to offer a quick cuppa and
in the process sacrifices all that is special in tea. Merrill describes CTC as tea without a soul.
Single Origin Tea unblended tea is important because one of the most desirable features in tea is
terroir the sense of place. Terroir dictates that tea grown in the Uva region at a certain time of
year, possesses the unique, signature taste that is the product of that unique climatic phenomenon.
It gives each valley, each region and each country its unique identity in tea. The lower cost option
though is to buy tea from wherever it is cheap for tea varies enormously in cost and blend it all
together to produce a multi-origin blend. That may work for coffee, but certainly not for tea.
Dilmah is Garden Fresh, for it is freshness that guarantees a rich, and satisfying cup, that is also
potent in healthy antioxidants.
Importantly, Merrill founded his Dilmah Tea on simple, family values. He understood as his mother
would often tell him that if he was successful, it was his obligation to share the benefits of his
success his workers and those less privileged in his community. At the heart of Dilmah therefore is
the commitment to making business a matter of human service.
Revenues from the global sales of Dilmah fund the work of the MJF Charitable Foundation in Sri
Lanka and abroad. Serving the community started modestly amongst the families of 18 staff that
Merrill started out with; at the time he was exporting bulk tea. With the launch of Dilmah and its
evolution into an international brand that obligation to serve has grown proportionately. Eventually
the MJF Charitable Foundation (www.mjffoundation.org) was formed to handle the expanding scale
of humanitarian assistance, and in parallel a commitment to work towards environmental
sustainability was developed with Dilmah Conservation (www.dilmahconservation.org)
The MJF Charitable Foundation enhances the lives of over 10,000 people each year through more
than 100 different humanitarian projects.
Merrill J. Fernando, his sons and the Dilmah Team today offer tea aficionados around the world a
truly different experience in tea. Dilmah presents an unmatched collection of teas, each tasted and
selected with the benefit of decades of experience in tea, and most importantly marked by genuine
innovation and a passion for quality.
The Dilmah Seven Star Luxury Tea Experience (SSLTE) logo has now been incorporated into
a full range of Dilmah Foodservice only packaging, and refill packs. The elegant logo
symbolizes the emphasis that Dilmah is placing on upgrading the quality of tea in
hospitality and in part of packaging upgrade that is intended to unif the Dilmah Foodservice
product range under the SSLTE banner.
Available Flavors:
Chamomile
Darjeeling
Earl Grey
English Breakfast
Green Tea Moroccan Mint
Green Tea with Jasmine Flowers
Available Flavors:
Chamomile
Darjeeling
Earl Grey
English Breakfast
Green Tea Moroccan Mint
Green Tea with Jasmine Flowers
Mango & Strawberry
Passion Fruit Pomegranate
Peach
Lemon
Lychee
Mint
Premium Ceylon
Pure Green Tea
Sencha Green Tea
Strawberry
Lemon
Lychee
Mint
Pure Green Tea
Sencha Green Tea
Strawberry
Blueberry
Natural Zesty Lemon
Pure Peppermint
Sencha with Lemon Grass
T E A C AT E G O R I E S
BLACK TEA
( & Flavored Black Tea)
English Breakfast
Earl Grey
Darjeeling
Premium Ceylon
Premium Oolong
Traditional Oolong
GREEN TEA
INFUSIONS
Pure Chamomile
Flowers
Pure Peppermint
OOLONG TEA
Lemon
Lychee
Blueberry
Strawberry
PREMIUM TEAS
Premium Ceylon
100 teabags String & Tag
Finely balanced richness, flavor, strength & aroma for the perfect
tea. Tea perfect for everyday drinking from the central highlands
of Sri Lanka reputed for its brightness & medium
Extra Strength
100 teabags String & Tag
Provides extra hit of flavor for those who prefer a stronger cup of tea.
Despite being extra strength, the flavor is still remarkably well
balanced and not at all bitter or overwhelming. It maintains the same
high quality standards in flavor and freshness that Dilmah teas are
renown for. This is a great product if you are looking for something
stronger than your average cup of tea.
The Dilmah Exceptional teas and infusions offer handpicked teas and herbal infusions which are selected for their
quality, fragrance and character. Gourmet Ceylon black and green teas, herbal infusions in deliciously different
combinations. All are exceptional, forming together a contemporary and indulgent selection that fuse the 5,000
year history of tea and herbs with 21st century taste and style.
High grown single region Ceylon
tea enhanced by the flavor of
strawberry,
raspberry
and
blueberry. A pleasantly light and
fragrant tea, taken either hot or
iced.
Tea Category
Premium Teas
100's
25's
100's
BLUEBERRY
Black tea
175.00
EARL GREY
Black tea
560.00
175.00
ENGLISH BREAKFAST
Black tea
560.00
175.00
Black tea
Green tea
IRISH BREAKFAST
Black tea
LEMON
560.00
LYCHEE
560.00
MOROCCAN MINT
NATURALLY ZESTY LEMON
Black tea
Black tea
PREMIUM OOLONG
PURE CHAMOMILE FLOWERS
Semi - Fermented
Green tea
Green tea
Green tea
STRAWBERRY
TRADITIONAL OOLONG
560.00
560.00
380.00
560.00
Infusion
175.00
175.00
175.00
175.00
175.00
200.00
380.00
175.00
560.00
175.00
175.00
560.00
175.00
175.00
175.00
Semi - Fermented
175.00
175.00
400.00
Infusion
175.00
175.00
175.00
Infusion
Flavored black tea
300.00
380.00
Dilmah Exceptional
TEA SELECTION
Tea Category
(30's)
Price per box
300.00
BERRY SENSATION
300.00
PERFECT CEYLON
Black Tea
300.00
Green Tea
300.00
ITALIAN ALMOND
300.00
300.00
300.00
300.00
300.00
Green Tea
300.00
*Prices are VAT inclusive
6 slots
12 slots
6 slots
12 slots
3 slots
1 slot
6 slots
12 slots
S e r v i n g Te a
Melton
Tea Pot
Craighead
cup & saucer
Queensberry
cup & saucer
Exceptional
mug & saucer
EQUILIBRIUM INTERTRADE CORPORATION I The Place Bldg., National Hiway, Tunasan, Muntinlupa City I Tel. No. (02) 862-3041 to 44 I Email: eqcustcare@equilibrium.com.ph
Cebu: (032) 232-6353 I Davao: (082) 295-1851 I CDO: (088) 855-1205 I Palawan: (048) 434-1325 I Baguio: (074) 442-6757 I Pampanga: (045) 331-1578 I Naga: (054) 472-8307
www.equilibrium.com.ph