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In 1988 Merrill pioneered three important initiatives which have today become hallmarks of Dilmah.

Whilst commoditization amongst big brands has continued, Merrills Dilmah is distinct in being
Traditional Tea that is Single Origin Tea and packed Garden Fresh.
These are important because traditional tea, made in the orthodox style a production process
that starts with handpicking the leaves and continues through withering, rolling, oxidation and firing
follows a technique perfected over centuries. It produces tea that are varied and sophisticated.
The alternative is CTC, a relatively recent method of production designed to offer a quick cuppa and
in the process sacrifices all that is special in tea. Merrill describes CTC as tea without a soul.
Single Origin Tea unblended tea is important because one of the most desirable features in tea is
terroir the sense of place. Terroir dictates that tea grown in the Uva region at a certain time of
year, possesses the unique, signature taste that is the product of that unique climatic phenomenon.
It gives each valley, each region and each country its unique identity in tea. The lower cost option
though is to buy tea from wherever it is cheap for tea varies enormously in cost and blend it all
together to produce a multi-origin blend. That may work for coffee, but certainly not for tea.
Dilmah is Garden Fresh, for it is freshness that guarantees a rich, and satisfying cup, that is also
potent in healthy antioxidants.
Importantly, Merrill founded his Dilmah Tea on simple, family values. He understood as his mother
would often tell him that if he was successful, it was his obligation to share the benefits of his
success his workers and those less privileged in his community. At the heart of Dilmah therefore is
the commitment to making business a matter of human service.
Revenues from the global sales of Dilmah fund the work of the MJF Charitable Foundation in Sri
Lanka and abroad. Serving the community started modestly amongst the families of 18 staff that
Merrill started out with; at the time he was exporting bulk tea. With the launch of Dilmah and its
evolution into an international brand that obligation to serve has grown proportionately. Eventually
the MJF Charitable Foundation (www.mjffoundation.org) was formed to handle the expanding scale
of humanitarian assistance, and in parallel a commitment to work towards environmental
sustainability was developed with Dilmah Conservation (www.dilmahconservation.org)
The MJF Charitable Foundation enhances the lives of over 10,000 people each year through more
than 100 different humanitarian projects.
Merrill J. Fernando, his sons and the Dilmah Team today offer tea aficionados around the world a
truly different experience in tea. Dilmah presents an unmatched collection of teas, each tasted and
selected with the benefit of decades of experience in tea, and most importantly marked by genuine
innovation and a passion for quality.

The Dilmah Seven Star Luxury Tea Experience (SSLTE) logo has now been incorporated into
a full range of Dilmah Foodservice only packaging, and refill packs. The elegant logo
symbolizes the emphasis that Dilmah is placing on upgrading the quality of tea in
hospitality and in part of packaging upgrade that is intended to unif the Dilmah Foodservice
product range under the SSLTE banner.

Seven Star Food Service Pack


100 teabags individually foiled wrapped

Available Flavors:

Seven Star Food Service Pack


25 teabags individually foiled wrapped

Chamomile
Darjeeling
Earl Grey
English Breakfast
Green Tea Moroccan Mint
Green Tea with Jasmine Flowers

Available Flavors:

Chamomile
Darjeeling
Earl Grey
English Breakfast
Green Tea Moroccan Mint
Green Tea with Jasmine Flowers
Mango & Strawberry
Passion Fruit Pomegranate
Peach

Lemon
Lychee
Mint
Premium Ceylon
Pure Green Tea
Sencha Green Tea
Strawberry

Lemon
Lychee
Mint
Pure Green Tea
Sencha Green Tea
Strawberry
Blueberry
Natural Zesty Lemon
Pure Peppermint
Sencha with Lemon Grass

T E A C AT E G O R I E S

BLACK TEA
( & Flavored Black Tea)

English Breakfast
Earl Grey
Darjeeling
Premium Ceylon

Mango & Strawberry


Peach
Passion Fruit Pomegranate
Mint

Premium Oolong

Traditional Oolong

GREEN TEA

Green Tea with


Jasmine Flowers
Green Tea Moroccan
Mint

Pure Green Tea


Sencha Green tea
Sencha with Lemon Grass

INFUSIONS

Pure Chamomile
Flowers

Pure Peppermint

OOLONG TEA

Lemon
Lychee
Blueberry
Strawberry

PREMIUM TEAS
Premium Ceylon
100 teabags String & Tag

Finely balanced richness, flavor, strength & aroma for the perfect
tea. Tea perfect for everyday drinking from the central highlands
of Sri Lanka reputed for its brightness & medium

Extra Strength
100 teabags String & Tag

Provides extra hit of flavor for those who prefer a stronger cup of tea.
Despite being extra strength, the flavor is still remarkably well
balanced and not at all bitter or overwhelming. It maintains the same
high quality standards in flavor and freshness that Dilmah teas are
renown for. This is a great product if you are looking for something
stronger than your average cup of tea.

The Dilmah Exceptional teas and infusions offer handpicked teas and herbal infusions which are selected for their
quality, fragrance and character. Gourmet Ceylon black and green teas, herbal infusions in deliciously different
combinations. All are exceptional, forming together a contemporary and indulgent selection that fuse the 5,000
year history of tea and herbs with 21st century taste and style.
High grown single region Ceylon
tea enhanced by the flavor of
strawberry,
raspberry
and
blueberry. A pleasantly light and
fragrant tea, taken either hot or
iced.

A wonderfully light and sparkling


tea produced by the combination
of single estate Ceylon tea with
the bright and aromatic flavor of
mint. A touch of honey
completes this deliciously lively
and refreshing tea.

A soothing and meditative fusion


of bold leaf green tea with the
fragrant and naturally sweet
petals of night blooming jasmine.
The liquor produced by this
combination is mild and gentle.

Gently steamed Ceylon green tea


with a pale yellow infusion tinged
with olive highlights. A pleasantly
gentle tea with a lightly sweet
finish.

A bold and bright single region


Ceylon tea, balanced by the floral
and fruity flavor of bergamot
creating a refreshing and delightful
medium strength Earl Grey.

A medium bodied tea with


wonderful fragrance, a slightly
sweet and very pleasing finish.
Produced by combining a mid
elevation Ceylon tea with the
mildly bittersweet flavor of Italian
almond.

A bright Ceylon Pekoe tea with


sweetness of orange, a touch of
tartness from lime and rosehip
balanced with hibiscus and a
mildly spicy finish from the
cardamom. Natural, wonderfully
fragrant and refreshing.

Gourmet Ceylon tea combined


with creamy and rich English
toffee notes and finished with
sparkling
peppermint.
The
combination yields a complex and
sensual tea.

A perfect balanced tea for


connoisseurs
from
Ceylons
western high grown region, where
the varying climatic conditions
produces a tea that offers
richness, depth and the slightly
grassy, bright note of high quality,
fresh tea.

An aromatic fusion of Ceylon tea


with the flavor of rose and a hint
of French vanilla. Elegant and
sophisticated, with a medium
bodied floral note. A romantic tea
to enjoy after dinner.

PRICES BY TEA RANGE


TEA SELECTION

Tea Category

Seven Star Food Seven Star Food


Service Pack
Service Pack

Premium Teas

100's

25's

100's

Price per box

Price per box

Price per box

BLUEBERRY

Black tea

175.00

EARL GREY

Black tea

560.00

175.00

ENGLISH BREAKFAST

Black tea

560.00

175.00

EXTRA STRENGTH (String & Tag)

Black tea

GREEN TEA WITH JASMINE PETALS

Green tea

IRISH BREAKFAST

Black tea

LEMON

Flavored black tea

560.00

LYCHEE

Flavored black tea

560.00

MANGO & STRAWBERRY


MINT

Flavored black tea

MOROCCAN MINT
NATURALLY ZESTY LEMON

Flavored black tea

PASSION FRUIT & POMEGRANATE


PEACH

Flavored black tea

PREMIUM CEYLON (Individually foiled)

Black tea

PREMIUM CEYLON (String & Tag)

Black tea

PREMIUM OOLONG
PURE CHAMOMILE FLOWERS

Semi - Fermented

PURE GREEN TEA


PURE PEPPERMINT

Green tea

SENCHA GREEN TEA


SENCHA WITH LEMON GRASS

Green tea
Green tea

STRAWBERRY
TRADITIONAL OOLONG

Flavored black tea

560.00

Flavored black tea

560.00
380.00
560.00

Infusion

175.00

175.00

175.00

175.00
175.00

200.00

380.00
175.00

560.00

175.00
175.00

560.00

175.00
175.00

175.00

Semi - Fermented

175.00
175.00
400.00

Infusion

175.00

175.00
175.00

Infusion
Flavored black tea

300.00

380.00

Dilmah Exceptional
TEA SELECTION

Tea Category

(30's)
Price per box

ARABIAN MINT WITH HONEY

Black Tea with herbs & fruits

300.00

BERRY SENSATION

Black Tea with herbs & fruits

300.00

PERFECT CEYLON

Black Tea

300.00

CEYLON GREEN TEA

Green Tea

300.00

ITALIAN ALMOND

Flavored Black Tea

300.00

LIVELY LIME & ORANGE FUSION

Black Tea with herbs & fruits

300.00

ELEGANT EARL GREY

Flavored Black Tea

300.00

PEPPERMINT WITH ENGLISH TOFFEE

Flavored Black Tea

300.00

ROSE WITH FRENCH VANILLA

Flavored Black Tea

300.00

FRAGRANT JASMINE FLOWERS

Green Tea

300.00
*Prices are VAT inclusive

EXCLUSIVE RANGE OF DILMAH POINT OF SALE MATERIAL


Wooden Empty Luxury Presenters

6 slots

12 slots

Wooden Empty Open Presenters

6 slots

12 slots

3 slots

1 slot

Exceptional Luxury Presenters

6 slots

12 slots

S e r v i n g Te a

Melton
Tea Pot

Craighead
cup & saucer

Queensberry
cup & saucer

Exceptional
mug & saucer

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