Professional Documents
Culture Documents
Instructions for filling in the coding form (see also step 5 of the Manual)
Select the appropriate coding form (worksheet); TV, print, food companies' websites, product packaging, outdoor or in-school.
The core variables to be coded appear as column headings.
Instructions on how to code each core variable are in the 'notes' in the variable heading cell. Click or hover over the cell to see
Some core variables contain predefined codes or subcategories. The worksheet named 'Core variables and codes' includes all
If the core variable contains predefined codes, these also appear in a drop-down list when a cell is selected under that variable
Some core variables are optional. If a core variable is not to be coded, either delete the column from the template form or leave
Coding
Fill in the 'data source and date' fields at the top of the form.
A horizontal row in the coding form should be used for each example of marketing communications.
Work from left to right, and enter the relevant information under each core variable heading (column).
The coding forms can be adapted if necessary.
Unique ID
Brand name
Product name
Product category
Food group
Food category
Technique 1
Technique 1
description
Technique 2
Technique 2
description
Technique 3
Technique 3
description
Other information
Name of programme 1
(optional)
Programme 1 type
(optional)
Programme 1 Target
audience (optional)
Programme type
Name of programme 2 (optional)
Programme 2 Target
audience (optional)
OVERALLL FSA
FSA traffic light SALT traffic light DRINK
IN DRINK (optional)
(optional)
Unique ID
Type of publication
(optional)
Target audience
(Optional)
Brand name
Product name
Product category
Food group
Food category
Technique 1
Technique 1
description
Technique 2
Technique 2
description
Technique 3
Technique 3
description
Other information
OVERALLL FSA
FSA traffic light SALT traffic light DRINK
IN DRINK (optional)
(optional)
Unique ID
Homepage URL
Brand name
Product name
Product category
Food group
Food category
Technique 1
Technique 1
description
Technique 2
Technique 2
description
Technique 3
Technique 3
description
Other information
OVERALLL FSA
FSA traffic light SALT traffic light DRINK
IN DRINK (optional)
(optional)
Unique ID
Brand name
Product name
Product category
Food group
Food category
Technique 1
Technique 1
description
Technique 2
Technique 2
description
Technique 3
Technique 3
description
Other information
OVERALLL FSA
traffic light DRINK
(optional)
Unique ID
Brand name
Product name
Product category
Food group
Food category
Technique 1
Technique 1
description
Technique 2
Technique 2
description
Technique 3
Technique 3
description
Other information
OVERALLL FSA
traffic light DRINK
(optional)
Unique ID
Promotion Type
Promotion Category
Promotion
description
Brand name
Product name
Product category
Food group
Food category
Technique 1
Technique 1
description
Technique 2
Technique 2
description
Technique 3
Technique 3
description
Other information
OVERALLL FSA
FSA traffic light SALT traffic light DRINK
IN DRINK (optional)
(optional)
Technique
Bold graphics
Animation
Images/pictures
Bright colours
Music/songs
Language
Children represented
Celebrity/personalities
Cartoon character (brand-owned)
Cartoon character (licensed)
Gift (eg downloads, branded merchandise)
Toy
Collectible item
Competition
Vouchers
Games
Design or novelty of FOOD
Design or novelty of PACKAGING
Sponsorship of material
Sponsorship of products
Sponsorship of people
Sponsorship of events
Sponsorship of projects
Sponsorship of cultural, artistic or sporting activities or places
Other
Member club (web)
Social networks (web)
Advergames (web)
Viral marketing (web)
TV only
FSA Nutrient profile of
product (optional)
Healthy
Unhealty
rand-owned)
branded merchandise)
PACKAGING
In-school only
Promotion type
Product sales
Direct marketing
Indirect marketing
Market research
Other