Professional Documents
Culture Documents
Conference 016
Wisconsin Dells
July 19 - July 21
16th Annual Dealer Conference
kalahari Resorts
Welcome!
Welcome to the 2016 Annual Country Maid Dealer Conference!
We are excited to be celebrating the 25th anniversary of the Butter Braid brand and to have you all
with us in the Wisconsin Dells! This is one of the most treasured exclusive dealership events that we look
forward to each and every year.
There are many of you who have been with Country Maid for the entire 25 years. It is heart-warming
to step back for a moment and consider how many people have been blessed by Butter Braid brand
products and fundraisers over the years. Whether it be employees, dealerships, fundraising groups,
communities, or consumers; it has been a blessing to us all.
How many family events, holidays, office parties, or special moments were shared around a Butter
Braid pastry? We will never know the exact answer to this, but we do know that we are thankful to have
wonderful partner dealers, like yourself, who are excited to be a part of this blessing for the next 25 years!
This years conference will bring many enjoyable moments as we reflect on our anniversary and the path
that brought us here. We look forward to sessions and discussions designed to guide us in the right
direction of how to adapt our businesses in todays marketplace to find new customers as well as retain
loyal customers who trust and depend on us.
While basic business fundamentals remain the same, the world we live in requires us to use different tools
or tactics to reach the next generation of customers and keep the current generations close. We will be
excited to hear what changes you have observed, and what things you have changed in response.
We look forward to many laughs and great moments throughout this week to rekindle our partnerships!
May Gods blessings continue to be with you, your family, and your business as we look forward to what
the next year will bring!
Sincerely,
Table of Contents
Documents in this handout have been included as support materials either to update dealers on certain topics,
or to serve as support for conversations. It is not anticipated that we will cover each of these in detail; rather, if
there are specific questions, we encourage you to ask them during the session they are relevant to.
Floor Plan..........................................................................................................................................................4
Agenda..............................................................................................................................................................5
New Dealers.....................................................................................................................................................8
FR Pilot..............................................................................................................................................................16
Dealer Games!.................................................................................................................................................18
Open The Sale and Ask The Right Question To Win Over Your Group Leader
Handle Objections and Stalls and Close The Sale To Drive Growth
Attract Customers With Effective Tools and Communication Strategies
Open The Sale and Ask The Right Question To Win Over Your Group Leader
Retain and Re-win Customers With Effective Tools and Touchpoint Strategies
Attract Customers With Effective Tools and Communication Strategies
Use Facebook To Help Drive Leads, Referrals, and Word-Of-Mouth For Your Business
Handle Objections and Stalls and Close The Sale To Drive Growth
Retain and Re-win Customers With Effective Tools and Touchpoint Strategies
Kalahari Resort
35 Spacious
Meeting Rooms
Two Ballrooms
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Complimentary High
Speed Wireless Internet
Throughout
Centrally Located
Business Center
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LOADING DOCKS:
10 High x 8 Wide
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OVERHEAD DOORS:
Located in Suite 8,
Suite 5 and Suite H
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14 High x 10 Wide
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*Technology Booth! Available during networking and lunch breaks. Please see Ethan or Jordan to set up your
*Marketing Table!
Ask your marketing related questions and come see the NEW marketing materials!
Wednesday, July 20
7:00AM - 8:00AM
8:00AM - 8:30AM
8:30AM - 9:45AM
9:45AM - 10:00AM
10:00AM - 10:30AM
10:30AM - 12:00PM
Breakfast
Welcome and Introductions
Country Maid News and Updates
Future FR Pilot Features and Benefits For Your Business
Networking Break
Breakout Sessions
Open The Sale and Ask The Right Questions To Win Over Your Group Leader
Handle Objections and Stalls and Close The Sale To Drive Growth
Attract Customers With Effective Tools and Communication Strategies
12:00PM - ?
Free Time to network with CMI Staff, Dealers, or Enjoy Family Time
Thursday, July 21
7:00AM - 8:00AM
8:00AM - 9:30AM
Breakfast
Breakout Sessions
Prepacking Best Practices | Getting The Most Out Of Your Sales Efforts
9:30AM - 10:00AM
10:00AM - 11:30PM
Networking Break
Breakout Sessions
Open The Sale and Ask The Right Questions To Win Over Your Group Leader
Retain and Re-win Customers With Effective Tools and Touchpoint Strategies
Attract Customers With Effective Tools and Communication Strategies
11:30PM - 12:00PM
12:00PM - 1:00PM
1:00PM - 2:30PM
Humanitarian Event
Lunch
Breakout Sessions
Use Facebook To Help Drive Leads, Referrals, and Word-Of-Mouth For Your Business
Handle Objections and Stalls and Close The Sale To Drive Growth
Retain and Re-win Customers With Effective Tools and Touchpoint Strategies
2:30PM - 4:00PM
4:00PM - 4:30PM
4:30PM - 5:00PM
5:30PM - 5:45PM
6:00PM - 8:30PM
If you are not asking the right questions, you will not get the right answers
Making sure you know your group leader and their business needs
Making sure you are creating excitement and interest in the fundraiser
Asking the right questions for your customers
Building value and credibility that leads to a closed sale
Handle Objections and Stalls and Close The Sale To Drive Growth
CMI Employee | 2 Sessions
The moment you stop marketing is the moment you stop growing. Keep your sales funnel full of
leads to drive business growth through lead generation and communication. Understand what your
customers need to hear from you, when, and why it matters.
How can I communicate to drive better business results?
What do my customers really need to hear from me and when?
What are the best strategies to attract customers?
Keep your customers by learning effective tools and touchpoint strategies to retain and re-win.
Be prepared to share some of your best practices to retain customers. We will be discussing:
How can I use touchpoints to create loyal customer advocates?
What are my strategies to reactivate dormant customers?
What is my rebooking strategy and timeline?
What role does group type play in retention?
Use Facebook To Help Drive Leads, Referrals, and Word-Of-Mouth For Your Business
CMI Employee | 1 Session
Facebook has many benefits for your business! Be sure you are not missing out on this simple
platform to reach your customers.
Learn how to reach potential customers and gather more leads
Use Facebook to increase your web traffic
What you can do with these effective, yet simple, strategies to gain a faster and stronger
commitment from your group decision makers and leaders.
In-person sales calls
How can I build the relationship quickly?
How do I uncover their needs?
How do I answer the needs of my prospects effectively?
Retention Opportunities
How can I re-sell my group at their delivery?
What do I need to do to prepare the group leader for the next fundraiser?
What effective strategies are there to follow-up with the group leader between fundraisers?
New Dealers
Aimee Massett
Kristi Hubbard
Dynamite Fundraising
Flagstaff, AZ
Nicole Kazarian
Mark Anderson
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FR Pilot
We have been hard at work building some great new features and making
several enhancements for our Summer 2016 release of FR Pilot. Here are a
few of the new features and major changes that will be available:
An online ordering tool for group leaders that eliminates the need for the Excel order tabulator and
is tied directly to the FR Pilot fundraiser! When a group leader submits their order an invoice is
automatically created in FR Pilot. The seller name and totals are stored in FR Pilot which means you
can easily print your pre-pack labels from FR Pilot! This new feature is the first phase of building several
other online tools for group leaders and sellers.
Smart Lists
Smart Lists are saved queries for groups, contacts, fundraisers, invoices or activities that will help you
quickly filter your data. Here are a few examples of smart lists that will be available for you:
Groups that have run in the past, but dont currently have a fundraiser scheduled
Fundraisers that are past the call-in date, but havent submitted their order yet
Invoices that have been delivered, but have not been paid yet
Groups that had a high average per seller
Fundraisers with missing data
We have made several improvements to our Sales Planning Map that will help you easily find groups in
a map view. We have pre-defined options to help you find groups for some of the most common search
scenarios. For example, you can find groups that have run a fundraiser in either of the previous 2 Fall
Seasons, but do not currently have a fundraiser scheduled.
Help Wikis
We have also been working on adding information to our FR Pilot help wikis (online help). We will
continue to add to the help wikis, make improvements to the content and layout, and replace text with
help videos for some of the more complex areas of the software.
We would like to say a special thank you to our FR Pilot advisory panel members! They help guide the
direction of FR Pilot and the features that we are working on. Their input has been very valuable to the
project. We would not be where we are today without them! The FR Pilot advisory panel members are:
We encourage everyone to share your thoughts with the Country Maid team on how you think we can
improve FR Pilot!
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Celebrating
25 Years!
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Dealer Games!
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Dealership Name:_________________________________________________________
Phone Number:___________________________________________________________
Email:___________________________________________________________________
Signature:________________________________________________________________
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on its way as you work to develop your territory, create brand awareness and find new
customers. Your main focus is on finding new customers, establishing a market presence,
conserving cash flow and establishing business systems and best practices.
2. Legitimizing or Growth: Your business is now experiencing growth as you further develop the
market and work to create a legitimate, valuable business. You are working to build brand
awareness and brand preference, continuing to focus on new customer obtainment, and
3. Automating or Established: Your business has become stable and well-established. While finding
new customers is still important, customer retention is increasingly important. You are enjoying
business growth. You are working to automate many of your business processes.
4. Scaling or Maturity: Your business continues to experience growth, but will come at a slower
pace. Key relationship efforts are focused on the retention of existing customers and finding
enough new customers to replace those lost due to customer attrition and to create positive
growth. Utilizing the business systems and process put in place earlier, you are working to
scale and expand your operations. Brand loyalty and word-of-mouth remain strong drivers of
business success.
5. Continuation or Getting Free: You have built a sustainable business that with careful attention
to customer retention and new relationships will continue to provide for your lifestyle. Brand
loyalty is strong and customers understand the differences between your product and services
and that of competitors. You find yourself working on the business making decisions to
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SALES
CREATION or START-UP
AUTOMATING or ESTABLISHED
SCALING or MATURITY
CONTINUATION or
GETTING FREE
5 Stages of a Business Lifecycle (Adapted from E-Myth by Michael E. Gerber & CMI Dealership Data)
LEGITIMIZING or GROWTH
TIME
DEALERSHIP LIFECYCLE
Promote development
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Breakout Session 1
Wednesday, July 20
10:30AM - 12:00PM
Open The Sale and Ask The Right Questions To Win Over Your Group Leader
CMI Employee| 2 Sessions
If you are not asking the right questions, you will not get the right answers
Making sure you know your group leader and their business needs
Making sure you are creating excitement and interest in the fundraiser
Asking the right questions for your customers
Building value and credibility that leads to a closed sale
Handle Objections and Stalls and Close The Sale To Drive Growth
CMI Employee | 2 Sessions
The moment you stop marketing is the moment you stop growing. Keep your sales funnel full of
leads to drive business growth through lead generation and communication. Understand what your
customers need to hear from you, when, and why it matters.
How can I communicate to drive better business results?
What do my customers really need to hear from me and when?
What are the best strategies to attract customers?
Notes:
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What you can do with these effective, yet simple, strategies to gain a faster and stronger
commitment from your group decision makers and leaders.
In-person sales calls
How can I build the relationship quickly?
How do I uncover their needs?
How do I answer the needs of my prospects effectively?
Retention Opportunities
How can I re-sell my group at their delivery?
What do I need to do to prepare the group leader for the next fundraiser?
What effective strategies are there to follow-up with the group leader between fundraisers?
Notes:
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Breakout Session 2
Thursday, July 21
8:30AM - 10:00AM
Open The Sale and Ask The Right Questions To Win Over Your Group Leader
CMI Employee| 2 Sessions
If you are not asking the right questions, you will not get the right answers
Making sure you know your group leader and their business needs
Making sure you are creating excitement and interest in the fundraiser
Asking the right questions for your customers
Building value and credibility that leads to a closed sale
Retain and Re-win Customers With Effective Tools and Touchpoint Strategies
CMI Employee | 2 Session
Keep your customers by learning effective tools and touchpoint strategies to retain and re-win.
Be prepared to share some of your best practices to retain customers. We will be discussing:
How can I use touchpoints to create loyal customer advocates?
What are my strategies to reactivate dormant customers?
What is my rebooking strategy and timeline?
What role does group type play in retention?
Attract Customers With Effective Tools and Communication Strategies
CMI Employee | 2 Sessions
The moment you stop marketing is the moment you stop growing. Keep your sales funnel full of
leads to drive business growth through lead generation and communication. Understand what your
customers need to hear from you, when, and why it matters.
How can I communicate to drive better business results?
What do my customers really need to hear from me and when?
What are the best strategies to attract customers?
Notes:
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Breakout Session 3
Thursday, July 21
10:30AM - 12:00PM
Use Facebook To Help Drive Leads, Referrals, and Word-Of-Mouth For Your Business
CMI Employee | 1 Session
Facebook has many benefits for your business! Be sure you are not missing out on this simple
platform to reach your customers.
Learn how to reach potential customers and gather more leads
Use Facebook to increase your web traffic
Handle Objections and Stalls and Close The Sale To Drive Growth
CMI Employee | 2 Sessions
Keep your customers by learning effective tools and touchpoint strategies to retain and re-win.
Be prepared to share some of your best practices to retain customers. We will be discussing:
How can I use touchpoints to create loyal customer advocates?
What are my strategies to reactivate dormant customers?
What is my rebooking strategy and timeline?
What role does group type play in retention?
Notes:
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Action Plan
30 Days
60 Days
90 Days
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Notes:
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Jim Schonert
COO/VP Marketing & Sales
jim.schonert@countrymaid.net
ext. 238
Co-Founders
Ken Banwart
Board Member
Marlene Banwart
Board Members
Duane Brincks
CPA
Steve Prottsman
Certified Financial
Planner
Retired Plant
Manager of 30 years
from Hormel Foods
35
Human Resources
Sue Golwitzer
Human Resource Manager
sue.golwitzer@countrymaid.net
ext. 230
Production
Matt Kenyon
Plant Manager
matt.kenyon@countrymaid.net
ext. 220
Kris Zimmerman
1st Shift Supervisor
ext. 226
Jesse Wise
Shipping & Receiving Supervisor
ext. 210
Jim Schuver
2nd Shift Supervisor
ext. 226
Mike Springer
Maintenance Supervisor
ext. 247
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Deb Bleuer
Rose Merideth
Tessie Hoch
Deb Lee
Suzie Zittritsch
Nicole Leners
Michelle Knowles
Mary Trenary
Heather Froisland
Kristine Frerichs
Carolyn Fisher
Jackie Wirtz
Brenda Draper
Ann Fickbohm
Mike Mergen
Jennifer Niebuhr
Amber Wilson
Jan Lane
37
Pablo Hallenbeck
Autume Haar
Mickey Allen
Paul Hoyt
Donal Wilmot
38
Jerome Schuller
Ben Marso
Bruce Messner
Michael Messner
Doug Dominy
Quality Control Manager
doug.dominy@countrymaid.net
ext. 217
Sherri Wise
Quality Control Technician
sherri.wise@countrymaid.net
ext. 221
Emily Zimmerman
Supply Chain Planner
emily.zimmerman@countrymaid.net
ext. 233
Nancy Heathman
Administration
nancy.heathman@countrymaid.net
ext. 223
39
Lynn Bouska
Business Development Manager
lynn.bouska@countrymaid.net
ext. 237
Mike Elbert
Business Development Manager
mike.elbert@countrymaid.net
ext. 244
Bob Engen
Business Development Manager
robert.engen@countrymaid.net
ext. 231
Amy Tijerina
Business Development Manager
amy.tijerina@countrymaid.net
ext. 205
Joe Rovelli
Business Development Manager
joe.rovelli@countrymaid.net
ext. 212
Lori Goodchild
Corporate Relationship Specialist
lori.goodchild@countrymaid.net
ext. 204
40
Mollie Clark
Marketing Manager
mollie.clark@countrymaid.net
ext. 232
Lisa Traub
Development Manager
lisa.traub@countrymaid.net
ext. 242
Amanda Heying
Marketing Coordinator/Graphic Designer
amanda.heying@countrymaid.net
ext. 241
Ashley Blankenfeld
Marketing Coordinator/Web Designer
ashley.blankenfeld@countrymaid.net
ext. 222
Ashley Akridge
Brand and Project Line Manager
ashley.akridge@countrymaid.net
ext. 239
41
Jordan Knapp
Software Developer
jordan.knapp@countrymaid.net
ext. 211
Ethan Archer
Dealer Technical Services
ethan.archer@countrymaid.net
ext. 243
Wyatt Knapp
Systems Administrator
wyatt.knapp@countrymaid.net
ext. 245
Jeff Hall
FR Pilot Manager
jeff.hall@countrymaid.net
ext. 207
42
Emch Fundraising
Brandon Emch
913-402-8496
brandon@emchfundraising.com
Bucyrus, KS 66013
Mark Anderson
843-701-0095
mark@carolinacaresfundraising.com
Goose Creek, SC 29445
Carolina Fundraisers
JC Dwiggins
704-264-7541
jcdwiggins@carolinafundraisers.com
Mooresville, NC 28115
5 Star Fundraising
Bill & Becky McMillen
308-631-3221
5star@actcom.net
Scottsbluff, NE 69361
EZ Dough
Johanna Anim Caviezel
805-236-2105
johanna@ezdco.com
Oxnard, CA 93031
A&N Fundraising
Albert & Nancy Pendas
985-384-8847
info@anfundraising.com
Morgan City, LA 70380
All Star Fundraising
Austin Taylor
888-672-7243
ataylor@asfundraising.com
Benton, AR 72015
EZ Fundraising
Edie Morgan
801-625-7263
ediemorgan@ezfundraisingutah.com
Salt Lake City, UT 84106
Faithful Fundraising
Dennis & Bethany Cline
540-314-3901
dennis@faithfulfr.com
Roanoke, VA 24019
BB West
Susan & Kent Pack
916-686-1555
bbwest@fundraiser4you.com
Elk Grove, CA 95624
Diamond Fundraising
Kerri Linder
870-703-1162
kerrilinder@diamonfr.com
Frisco, TX 75035
Bluebonnet Fundraising
Vanessa Bingham
817-557-0009
info@bluebonnetfundraising.com
Arlington, TX 76015
Dough Delicious
Susan White
605-716-3863
dough_delicious@gmail.com
Rapid City, SD 57702
*Dynamite Fundraising
Foothill Fundraising
Marlo & Curt Guillot
530-878-8800
info@foothillfundraising.com
Meadow Vista, CA 95722
Capital Fundraising
Maeghen Strahm
512-354-7620
maeghen@txcapitalfundraising.com
Austin, TX 78748
Elberts Enterprises
Paul & Ellen Elbert
301-893-3440
elbertii@olg.com
Waldorf, MD 20602
Kristi Hubbard
928-713-3958
kristi@dynamitefundraisers.com
Flagstaff, AZ 86004
Excel Fundraising
Sherri & Peter Knobloch
858-450-0344
info@excelfundraisinginc.com
San Diego, CA 92122
Aimee Massett
631-327-0302
aimee@forshorefundraising.com
Patchogue, NY 11772
*New Dealership
43
43
Integrity Fundraising
Al Hooyman & Keith Wagner
888-824-6852
keith@integrityfundraising.com
Castle Rock, CO 80109
Liberty Fundraising
Joel Wegener
513-319-1990
libertyfundraising@butterbraid.com
Loveland, OH 45140
FROGS, LLC
Michelle Kenney
208-871-6038
info@idahofrogs.com
Meridian, ID 83646
J&M Fundraising
Jim & Marcy Knobloch
563-426-5959
info@jandmfundraising.com
Elgin, IA 52141
Fundraising Professionals
Mark Dunnavant
843-215-1106
markbarbmb@gmail.com
Green Banks, WV 24944
J&T Fundraising
John & Theresa Schilke
308-882-5977
jtschilke@gpcom.net
Imperial, NE 69033
JM Fundraising
Dave Mattson
308-237-5494
dmattson@frontiernet.net
Kearney, NE 68845
Kingdom Fundraising
Lois & Wayne Martin
760-699-3001
info@kingdomfundraising.com
Indio, CA 92203
Hometown Pastries
Roger Krug
830-629-6726
rkrug@satx.rr.com
New Braunfels, TX 78132
Kittleson Marketing
Eric Kittleson
763-494-9585
eric@kittlesonmarketing.com
Maple Grove, MN 55369
Peaceful Fundraising
Beth & Eric VanDyke
269-365-9451
beth@peacefulfundraising.com
Plainwell, MI 49080
HowDee Fundraising
Dee & Howard Van Beek
360-354-5419
dee@howdeefundraising.com
Lynden, WA 98264
LaBraid, Inc.
Curt Frank
888-245-9855
curt@labraidfundraising.com
LaCrosse, IN 46348
Raising Dough
Lisa Husmann
586-992-2444
lisahusmann@raisingdoughfundraising.com
Chesterfield, MI 48047
*New Dealership
44
Stoller Enterprises
Rob Stoller
800-939-0322
rob@stollerfundraising.com
Creston, OH 44217
Uplifting Promotions
Mike & Julie Lyon
602-368-8638
info@upliftingpromotions.com
Phoenix, AZ 85028
VIP Fundraising
Don & Paula Fowler
888-769-9020
info@VIPfundraising.com
Irvington, KY 40146
Surfside Fundraising
Kelly Bonds
386-314-6815
kelly@surfsidefundraising.com
Edgewater, FL 32141
Zia Fundraising
Don Breuer
505-897-9889
ziafundraising@yahoo.com
Albuquerque, NM 87193
Tasty Twisters
Darla Walker
423-344-1082
darla@tastytwisters.com
Harrison, TN 37341
SoNic Fundraising
Sondra Rauch
267-626-3150
info@sonicfundraising.com
Warrington, PA 18976
Thumbs Up Fundraising
Bob & Kayleen Grew
989-225-4637
contact@thumbsupfundraising.com
Essexville, MI 48732
Nicole Kazarian
267-626-3150
nicole@sunandfundraising.com
Oviedo, FL 32765
*New Dealership
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Dealership:___________________ Name:_______________________________________
General
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Pre-Conference Communication
Conference Agenda & Format
Guest Speakers for Breakout Sessions
Geographical Location
Hotel & Conference Facilities
Wednesday Free Time
Conference Kickoff
Humanitarian Event
Awards Banquet
Comments:______________________________________________________________________
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Other
Next year, what would you like to see changed or added? Suggestions for improvement?
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What was your favorite thing about this years Dealer Conference? Least favorite?
__________________________________________________________________________________
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What was your biggest takeaway at this years Dealer Conference?
__________________________________________________________________________________
__________________________________________________________________________________
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Thank You!