SEO-Optimized Title for MPU 3232 Entrepreneurship Document

MPU 3232 Entrepreneurship
Contents
Chapter 1............................................................................................................................3
Introduction.......................................................................................................................3
1.1
Executive summary.......................................................................................................... 4
Proposed of Property development:...........................................................................................4

1.2 Purpose.............................................................................................................................. 6
1.3 Company business background............................................................................................6
1.4 Partnership Background..................................................................................................8

Principle Founder...............................................................................................................9
1. Details of partners.....................................................................................................13
2. Context......................................................................................................................13
3. Period covered..........................................................................................................13
4. Relationships.............................................................................................................14
Partnership Guiding Principles...............................................................................................17
Capital Contribution........................................................................................................19
Chapter 2..........................................................................................................................20
Administration Plan.........................................................................................................20
2.1 Organization chart............................................................................................................ 21
............................................................................................................................................... 21
2.2 List of Administration Personnel.......................................................................................22
2.3 Schedule of Task and Responsibilities.............................................................................23
2.4 Schedule of remuneration.....................................................................................................25
2.6.......................................................................................................................................... 30
Administration budget............................................................................................................ 30
CHAPTER 3......................................................................................................................31
Marketing plan...................................................................................................................31
3.1 Introduction...................................................................................................................... 32
3.4
Target market.............................................................................................................. 44
3.4.1 Market Trend & Needs................................................................................................45

3.3 Market size........................................................................................................................ 46
3.5
Competitor................................................................................................................... 47
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3.6
Market share.................................................................................................................. 51
3.7
Sales forecast................................................................................................................ 53
3.8
Marketing strategies.....................................................................................................54
3.9
Marketing budget.........................................................................................................55
CHAPTER 4......................................................................................................................56
Operation plan...................................................................................................................56
4.1
Operating process.......................................................................................................... 57
4.2
Process flow chart.......................................................................................................... 58
............................................................................................................................................... 58
4.3
Material requirement......................................................................................................59
4.4
List of equipment........................................................................................................... 60
4.5 Layout plan........................................................................................................................ 61

4.5
Operation budget........................................................................................................... 64
CHAPTER 5......................................................................................................................65
Financial plan....................................................................................................................65
5.1Project implementation cost...................................................................................................66
5.2Sources of financing............................................................................................................. 66
5.3Table of depreciation............................................................................................................ 66
5.4Hire purchase repayment scheme...........................................................................................66
5.5Cashflow proforma............................................................................................................... 66
5.6 Income statement................................................................................................................ 66
5.7 Balance sheet...................................................................................................................... 66
Conclusion........................................................................................................................67
References........................................................................................................................68
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Chapter 1
Introduction
3|Page
1.1 Executive summary
Proposed of Property development:
A 1 Tower of residential condominium (52unit) with podium, 2 level underground car park and
also 4 levels upper ground car park.
Current Trend:
Recently the market for housing properties have a significant raise in market values due to the
highly demand or younger generations migrating to the main capitals or cities such as Kuala
Lumpur, Selangor , Subang Jaya, Penang and so. All purchasers or owners or those properties
has earn a major value profit due to the trend of value increasing of properties in their respective
areas. Hence, to start a property development business entrepreneurship, the key strategy is to
start our business at the right way and also the right time, and most importantly to fulfill the
markets demand. For properties development business, the most profitable types of properties
would be condominium, as we can see most of the major cities have been covered with massive
high rise concrete structures and most of them are all high rise residential which include
condominium, apartment, service suites, SOHO(small office home office).
Debt & Equity:
To start up a property development business, we would need a large capital to start up the
business, and the cost needed are not just construction cost, but also local authorities submission
cost, tax, purchase of land, legal fees, professional fees. The total cost to develop shall be
approximately RM30, 000,000.
To get a capital of RM30, 000,000, we would need to loan it from a bank, and most of the time
these large capital of loan requires a high value mortgage to and also at least a guarantor. For our
development, we would have to use our land as our mortgage, and the guarantor of the loan shall
be the board of directors (all shareholders of the corporation).
As for equity of our business, the equity will be issue when the development is completed and
fully sold out, the amount of equity gain by each shareholder of the company shall be according
to the amount of the shares they have in the company. The estimated profit of this development
shall be approximately 20% from the total cost of development.
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Our Mission:
-
Develop high quality, comfortable housing at an affordable price which the buyers can
gain value from what they have purchased.
To aid and provide an extra option to the mid-range income (<RM7,000) families to
purchase their very first property.
Target of Market:
Our main targets of market are fresh graduates and also mid-range income families. Nowadays
most of the developed properties are sold at a price of RM1, 000,000 or above, to them, it is an
unaffordable dream for them to have their very own house, hence, by selling a condominium of
pricing RM500,000/ unit would be easy for them to purchase and also easier for them the get
their loan to purchase it, in other words, it means a higher chances of selling out our units
effectively.
Marketing strategy:
We planned to launch our very first sale during the very early of February of 2017, as that is the
time where most companies distribute their bonus to their employees, this would allow them to
afford to pay for the 10% purchase down payment. For the First 30% of selling unit, we can offer
them a semi-furnish package if they signed up for the purchase within the promotion date.
We also planned to participate and get involve in the March 2017 Malaysia property
development exhibition fair located at KLCC conventional hall. This would allow more people
to gain better knowing for our development.
Our main selling point is not just affordable price housing but also a convenient home staying for
employees as there is a walking distance MRT station and public bus station just nearby the main
road. It would be very convenient for the purchases to travel easily through public transport.
Business forecast vision:
-
Our target is to develop more than 20 affordable residential development within

Malaysia.
Top 10 property developer in 10 years time.
Business expansion to south East Asia countries in 15 years time.
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1.2 Purpose
George Max Development Limited was incorporated in 16 June 2015 with its
principal development activities in property managements and land developments.
After Our people, our systems and our processes have a reputation for being the
very best in the industry. We are at our best in developing large-scale and complex
integrated developments and projects especially residential and commercial
buildings. Forward-thinking and focused, we build sustainable futures and enrich
communities. We are known for innovative excellence, and we have a reputation for
delivering no matter how great the challenges are. We always strive to deliver our
task well ahead of time and always developing for the best for our clients.
We also develop affordable housing development in order to aid the young
generations to obtain their very first shelter.
1.3 Company business background

George Max Development Limiteds major Business are mainly focus on property & real estate
managements, and also large scale developments which includes public, residential
,commercials and mix developments.
Figure 1 Company Logo
Our Company logo wasnt simply design as a signature design of our corporation but it is also a
business trade marks in the industry. The design of the blue represent the rivals of our business
and the grey in the middle represents that George Maxs development will be the most
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outstanding among the rivals in the relevant industry, as our vision are always standing top and
be the leading corporation in land & building development industry.
Figure 2 company name card , front and back
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1.4 Partnership
Background
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Principle Founder
Personal Information:
Name: Wong Lip Ping
Gender: Male
Birthday: 1st June 1994
Origin: Wilayah Persekutuan Kuala Lumpur
Contact:
Hp: 010-2097380
Office: 03-79883256
Email: kennethwlp@georgemax.com
Education Background
University of Norrington, London, United Kingdom

Bachelor of Master Degree in Arts - Business Administration (Honours)
Tunku Abdul Rahman University College, Kuala Lumpur, Malaysia
Bachelor of Degree in Science Quantity Surveying & Real Estate (Honours)
Working Experience
Quantity Surveyor Hazama Construction Limited [2010-2012]

Contract Manager Raffles & Jones Development Limited [2012-2014]
Managing Director Master Property Malaysia Limited [2014-2015]
Principle Founder Georgemax Development Limited [2015-Present]
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Profile
Managing Director
Name: Withaya Savessri
Gender: Male
Birthday: 31st December 1993
Contact:
Hp: 012-2097874
Office: 03-79883256
Email: withaya@georgemax.com
University of Tasmania, Tasmania, Australia

Bachelor of Master Degree in Arts - Business Organisation & Management (Honours)
Bachelor of Degree in Science Quantity Surveying & Real Estate (Honours)
Working Experience
Property Executive Daewoo Housing (M) Limited [2010-2012]

Business Development Manager Raffles & Jones Development Limited [2012-2014]
Chief Executive Officer Westley & Partners Property Limited [2014-2015]
Managing Director Georgemax Development Limited [2015-Present]
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Profile
Executive Director
Name: See Jing Xuan
Gender: Female
Birthday: 9th October 1994
Contact:
Hp: 012-8067874
Office: 03-79883256
Email: JingXuan@georgemax.com
University of Victoria, Victoria, Australia

Bachelor of Master Degree in Arts -Organisation Finance Management (Honours)
Bachelor of Degree in Arts Finance & Investment (Honours)
Working Experience
Finance Executive Maybank Limited [2010-2012]

Finance Manager R&R Estate Limited [2012-2014]
Chief Finance Officer Westley & Partners Property Limited [2014-2015]
Executive Director Georgemax Development Limited [2015-Present]
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Business Development Director
Name: Yap Tee Wei
Gender: Male
Birthday: 24th August 1994
Contact:
Hp: 012-80677821
Office: 03-79883256
Email: twyap@georgemax.com
University of California, California, United States

Bachelor of Master Degree in Arts Business Development & Management (Honours)
Bachelor of Degree in Arts International Business (Honours)
Working Experience
Sales Executive Jonas Mart Pte Ltd [2010-2012]

Marketing Manager R&R Estate Limited [2012-2014]
Business Development Manager Westley & Partners Property Limited [2014-2015]
Business Development Director Georgemax Development Limited [2015-Present]
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Partnership Agreement
George Max Development Limited
Name of Partnership Wong Lip Ping (Principle Founder) (IC no.940601055307)

1. Details of partners
This agreement is made between
Partner 1 Withaya Savessri (Managing Director) (IC no. 931231-14-5317)

Partner 2 See Jing Xuan (Executive Director) (IC no. 940815-14-3618)
Partner 3 Yap Tee Wei (Business Development Director) (IC no. 940423-14-5519)
2. Context
This partnership is set up to briefly set out purpose of partnership.
3. Period covered
The agreement will be from insert start date to insert end date (if there is one) unless
extended by mutual agreement or terminated in accordance with section 6
OR
This agreement will start on insert start date and will continue indefinitely or until
terminated by mutual consent or in accordance with section 6
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4. Relationships
4.1
Principles of partnership
All members are expected to agree to our principles of partnership. These are set out
at Annex A.
Structure
The partnership consists of the whole partnership group plus the following sub groups.
The partnership group will be chaired by insert partner who will chair. The chair will be
elected annually by the partnership.
Membership
The partnership consists of the individuals/organisations listed above under details of
partners. The lead partner is insert name. New members may be brought into the
partnership explain how
4.4
Communications
The partnership will meet give frequency. A draft agenda for meetings will be sent out a
week in advance and each partner should let the chair know whether or not they have
additional items. Notes of meetings will be sent out state how soon after the meeting
by insert who is responsible. Outside of these meetings we will communicate by email.
Explain if there are to be any reports sent between meetings and by whom.
4.5
Decision making
The main partnership group will make decisions. Where possible we will try to achieve
a consensus. If we do vote on any issue the decision will be carried by a majority vote.
4.6
Resolving problems
Where there is a conflict, dispute of difference within the partnership, in the first place
we will try to resolve the matter through senior managers of the parties concerned. If
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there is still no resolution then we will involve a third party. This will be another member
of the partnership / the accountable body / the funding body / an independent body.
5. Membership roles and responsibilities

5.1
Range of services
Each partner will deliver the services as set out in Annex B
5.2
Attendance at partnership meetings & sub groups
All partners are expected to attend partnership meetings and where possible send the
same representative each time to ensure continuity. If a partner is unable to attend then
the onus is on them to find out what was discussed and agreed at the meeting.
5.3
Quality standards
The partnership will adopt the following quality standards and all partners are expected
to comply with these
5.4
Sub contracting (if relevant)
State whether or not sub contracting is allowed
5.5
Insurance requirements
Each partner is responsible for maintaining relevant insurance policies including public
liability, employers liability and professional indemnity
5.6
Health and safety
Each partner is responsible for the health and safety of their staff, volunteers and
beneficiaries (where relevant) in accordance with their health and safety policy and
should have suitable risk assessment systems.
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5.7
Data protection
All partners should comply with the requirements of the data protection act
5.8
Equal opportunities
All partners must have a written equal opportunities policy that outlines the
arrangements that are in place to ensure staff, volunteers and beneficiaries are treated
fairly and protected from bullying and harassment.
6
Financial arrangements
6.1
Details of funding
Explain how much money the partnership has and where it comes from
6.2
Payments and claims
Explain the process for making claims and payments (if applicable). This could mirror
what the funder expects
6.3
Overpayments
Explain what will happen if too much is paid in error
Terminating this agreement
7.1
Giving notice
A member of the partnership may terminate their membership by explain how
7.2
Breach of agreement
If there is a breach of this partnership agreement the lead partner will endeavour to
resolve the matter swiftly and in writing. The partner in breach may have their
membership suspended during this time in which case they will not be able to act on
behalf of the partnership. If the breach cannot be rectified, the member may be asked
to leave.
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Annex A
Partnership Guiding Principles
As a partnership we agree individually and collectively to adopt the following guiding

principles which we believe will improve our services.
Openness and transparency
We will adopt the principles of openness and transparency in all aspects of its
operation and communication. This means that we will share information in a timely
and accurate manner; that we will raise issues and problems as soon as possible and
work creatively and constructively to find a resolution and that we will raise questions
and queries promptly and share knowledge and expertise.
Sharing good and best practice

We recognise that each of us has something to give to the partnership and that
equally we have something to get from it. We will share learning through identifying
good and best practice. Each partner will be encouraged to adopt best practice that
they see elsewhere and to share examples widely within the partnership for the benefit
of everyone.
Commitment to high standards and continuous quality improvement

We are committed to delivering high quality services and will work to ensure
continuous quality improvement of our service provision. This means that we will set
and expect high standards which we will monitor. We will support each other to
develop our collective standards and where appropriate we will set challenging but
realistic quality improvement targets. We will welcome external inspection as an
opportunity to verify our internal quality assurance and quality improvement standards.
Operate sound business practices
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We start off from the premise that we are all successful organisations with a need to
generate income and receive fair financial recompense for our contributions. We will
work hard to ensure that partnership resources are distributed fairly and reflect the
input that we each make. We will be efficient in how the partnership operates. For
example we will use technology where we can, we will supplement face to face
meetings with on-line communication and we will keep paperwork and bureaucracy to
a minimum.
Commitment to flexibility
As a new partnership we acknowledge that we have much to learn from each other and
that there may be times when things do not go according to plan or to expectation. We
will therefore be flexible in terms of how we operate and be prepared to make changes,
often at short notice. We will also demonstrate our commitment to flexibility in terms of
our relationships with each other and will endeavour to learn about the different
constraints placed on each of our organisations and how these affect how we operate.
If you agree with all terms and condition mentioned above, this signature represent your
agreement and consent in participating and partnering share of this corporation
______________________
(Wong Lip Ping)
______________________
(Withaya Savessri)
______________________
(See Jing Xuan)
______________________
(Yap Tee Wei)
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Capital Contribution
Mr. Wong Lip Ping, Mr. Withaya Savessri, Mr. Yap Tee Wei and Ms. See Jing Xuan has agree to form
Georgemax Development Limited. In order to operate a corporation, an amount of capital are required.
For Georgemax, our company capitals source are all from the board of directors. The contributed capital
will decide on the shareholders percentage in the company, which will define their dividend profit and
liability share of the corporation.
Name
Contributed Capital
(RM)
Designation
Share in
corporation
(%)
Wong Lip Ping
25,000,000.00
Principle Founder
50
Withaya Savessri
12,500,000.00
Managing Director
25
See Jing Xuan
7,500,000.00
Executive Director
15
Yap Tee Wei
5,000,000.00
10
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Chapter 2
Administration Plan
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2.1 Organization chart
Management Organization
Project
Executive
Sales &
Marketing
Executive
Account
Executive
HR
Executive
Contract
executive
Business
Executive
Secretary
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2.2 List of Administration Personnel
Designation
No. of personnel
1
1
Principle Founder
Managing Director
Executive Director
General Manager
Project manager
Marketing Manager
1
1
1
1
1
Accountant
Office Manager
Contract Manager
Business Development Manager
Project Executive
Sales & Marketing Executive
Account Executive
Human & Resources Executive
Contract Executive
Business Executive
Secretary
1
1
1
1
5
8
10
2
10
4
4
54
Total:
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2.3 Schedule of Task and Responsibilities
Principle Founder
Manage and monitor the growth of company and all employees in the corporation.
Provide new business strategic plans to expend business, proposed target and goals of the
corporation and also organization policy.
Managing Director
Responsible for all management task in the corporation.

Responsible to carry out strategic business targets and the operation of the corporation.
Ensure the development of the company is strong and stable.
Act as superintendent officer and decision maker when the absence of principle.
Executive Director
Responsible in assisting the Principle and Managing Director on corporations operation

matters.
Majorly direct and manage the project, contracts, Human Resources, and account
department of the company.
Responsible in assisting the Principle and Managing Director on corporations operation

matters.
Responsible for the planning of the corporations future business plans accordingly.
Majorly direct and manage the marketing and business development of the company.
General Manager
Assist the board of directors in the company to ensure the smooth flow of corporations
operation
Manage and control and monitor the task and responsibilities carried out by all the head
of department.
Check and verify all proposal before submit or proposed to board of directors.
Project Manager
Assist the General Manager in preparation of the Master Work program for project
development
Responsible for all project and construction sites matters including site inspection,
progress of projects, and monitor the quality of work.
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Responsible in obtaining all legal documents and attend meetings with all related
authorities.
Contract Manager
Assist the general manager on all construction contract issues and dealing between
developer and contractors.
Responsible in Construction Cost Monitoring to ensure the budget doesnt exceed as
planned.
Accountant
Assist the general manager on corporations accounting and financing matters.

Responsible for the smooth flow of financing or the company and certified all outsource
payment.
Office Manager
Assist the general manager on all human and resources matter in the corporation.
Monitor the operation of the entire office and the discipline of all employees.
Marketing Manager
Assist the Business Development Director on the marketing & sales of the entire
corporation.
Responsible for the sales and strategic plan on marketing, sales and purchase agreement
between client and corporation.
Business Development Manager
Assist the Business Development Director on the planning the trend of the corporation
future business development.
Proposed the required budget and analyze the profit of proposed business for the Board of
Directors.
Secretary
Assist all respective Directors on working scheduling arrangement, customer service and
documentation works.
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2.4 Schedule of remuneration
Designation
Principle
Founder
Managing
Director
Business
Development
Director
Executive
Director
General
Manager
Project
manager
Marketing
Manager
Accountant
Office
Manager
Contract
Manager
Business
Development
Manager
Project
Executive
Sales &
Marketing
Executive
Account
Executive
Human &
Resources
Executive
Contract
No. of
personne
l
1
Salary
(RM)
30,000.00
EPF
(12%)
(RM)
-
SOCSO
(RM50/
Staff)
-
Monthly
Salary
(RM)
30,000.0
0
25,000.0
0
20,000.0
0
Annual
Salary
(RM)
360,000.0
0
300,000.0
0
240,000.0
0
25,000.00
3,000.00
50.00
20,000.00
2,400.00
50.00
20,000.00
2,400.00
50.00
20,000.0
0
15,000.0
0
10,000.0
0
10,000.0
0
10,000.0
0
10,000.0
0
10,000.0
0
10,000.0
0
240,000.0
0
180,000.0
0
120,000.0
0
120,000.0
0
120,000.0
0
120,000.0
0
120,000.0
0
120,000.0
0
15,000.00
1,800.00
50.00
10,000.00
1,200.00
50.00
10,000.00
1,200.00
50.00
10,000.00
1,200.00
50.00
10,000.00
1,200.00
50.00
10,000.00
1,200.00
50.00
10,000.00
1,200.00
50.00
3,500.00
420.00
250.00
17,500.0
0
28,000.0
0
210,000.0
0
336,000.0
0
3,500.00
420.00
400.00
10
3,500.00
420.00
500.00
100.00
35,000.0
0
7,000.00
420,000.0
0
84,000.00
3,500.00
420.00
10
3,500.00
420.00
500.00
35,000.0
420,000.0
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Executive
Business
Executive
Secretary
3,500.00
420.00
200.00
3,000.00
360.00
200.00
Total Salary per Annual :
0
14,000.0
0
12,000.0
0
0
168,000.0
0
144,000.0
0
3,822,000.00
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2.5 List of office equipment and supplies
No.
1.
Equipment
Quantity
Usage, Value & Status
Executive Furniture Set

(Desk, Chair Cupboard)
For Board of Directors

4
Value : RM 15,000.00
2.
Executive Furniture Set

(Desk, Chair Cupboard)
For General Manager & all

Head of Department
Managers
Value : RM 11,000.00
3.
4.
Office Desk
10
For Staff
Value : RM 4,500.00
43
For Staff
Value : RM 300.00
Office Chair
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5.
Meeting Table
Inside Meeting Rooms
3
6.
Value : RM 3,000.00
Meeting Chair
Inside Meeting Rooms

36
7.
Value : RM 400.00
Air Conitioner
For all Office

30
Value : RM 1,500.00
8.
Computers( CPU, Monitor, Keyboard, Mouse)

For all Office Personal
54
Value : RM 2,500.00
9.
Coffee Maker

pantry use
Value : RM 2,000.00
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10.
Microwave

pantry use
Value : RM 1,600.00
11.
Table and chair (set)

pantry use
Value : RM 500.00
12.
Printer , copy and scanner

4
Value : RM 7,000.00
13.
Telephone

54
Value : RM 90.00
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14.
Stationery Set

54
Value : RM 60.00
25.
Land Property
For Business
Development purpose
Value : RM 3,000,000.00
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2.6
Administration budget
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CHAPTER 3
Marketing plan
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3.1 Introduction
To achieve a better and higher goal in order to build up reputation for a business would require a
well-planned strategy in business activities. The most important part in marketing is to identify
and survey the status of market, identify competitors, understand the needs in market so that a
good marketing strategy can be planned. Marketing is also defined as an activity, set of
institutions, and a process of creating, communicating, delivering goods and services create
exchanging products and value with others to offerings goods and services that satisfy customers,
partners, clients, society and organizational objectives.
A good marketing will helps to examine all aspects of our business flow despite of business size,
type and sector and how they affect the customers perception towards our business.
Nevertheless building a strong and steady marketing would require the aid of a few important
aspects which is time, research and survey the markets demand, financial controlling and more,
but eventually a good marketing strategy will definitely generate profit for our particular
business.
In order to prepare a good marketing plan, it must consist of:
1.
2.
3.
4.
5.
6.
Business concept
A clear market target
Market size determination
Identify possible competitors
Determine the market share and status
Proposal of marketing strategy
Marketing is important in all organization. Marketing can ensure that our business objective are
aligned with the target and strategy, keep the business in the right track of growth to achieve
goals.
After surveying of various location for our property development project, we have decided to
choose Bangsar, Kuala Lumpur as our housing development business as it is suitable, demanded
and would bring benefit and profit to the corporation.
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3.2 Marketing Concepts
The marketing concept is the ideas that urge organization or corporation to focus on the demand
and needs of the market. It requires analysis of customers need to make decision on how to
satisfy them better than other similar competitors in a better way. Vice versa, other corporation
could have other unexpected new ideas or selling point that we dont. Hence, to gain better
understanding of marketing concept, review the other ideas that have been practice in the
industry or were dominated for a long period by other similar firms/competitors.
Each and every company could have come up with a new idea to boost up their business. To do
that, some other companies will on concentrate on large scale properties like what the market is
already providing. To be outstanding among all competitors, we must adopt the 5 main concept
in marketing which is selling concept, production concept, product concept, societal marketing
concept and the marketing concept in our business philosophy.
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3.3 Profile of Services
GeorgemaxDevelopmentisanewpropertyDevelopmentCorporation.Insteadofprofit,yourconcernis
ourpriority.Ourconceptofbusinessistobuild,developandconstructbuildingswithanaffordable
sellingprice,whichfitformostmidrangeincomerstoobtaintheirveryfirstownhouseorproperty . Our
slogan is Affordable, Comfort, and Convenient, hence we would like to present you Ken
Bangsar.
Ken Bangsar is not just an ordinary residential high rise condominium, it is specially design for
comfort living with low density residential, and hence it only consist of 52 units. Our very first
residential high rise building project Ken Bangsar will bring you the living experience like
never before.
Figure 3 . 3D Schematic Design Concept of 'Ken Bangsar' front view
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Location of 'Ken Bangsar'
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Firendly traveling distance to public transport station
Figure 4. Short distance to nearest railway station, ideal for your traveling to work without suffering daily congestion
of traffic. Your convenience of traveling is our concern.
Luxurious swimming pool
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Comfort area for friends & families at the roofs sky garden
Figure 5. Sky Garden
Various facilities
Figure 6. Squash Court
Figure 7. Game Room
Figure 9. Pool Side barbeque facility
Figure 8. Childrens Room
Figure 10. Gymnasium
40 | P a g e
High-end Security Protection
24 hour CCTV monitoring for all access and public areas within the condominium by welltrained secutiry guards and advance micro-telephone with visual to control the access of visitors.
We will ensure you a safe and secure living area.
Near to Shopping
Figure 11. The Gardens Mall, 11 minutes drive from Ken Bangsar
41 | P a g e
Figure 12. Bangsar Village Shopping Center, 5 minutes drive from Ken Bangsar
Figure 13. Bangsar Shopping Center, 7 minutes drive from Ken Bangsar
42 | P a g e
Strategic location
The location of Ken Bangsar is great which it will only require 6 minutes of driving to federal
highway and a 20 minutes of driving to Kuala Lumpur City Center, which provide a convenient
exit from Bangsar to various location, allow residence to travel conveniently.
An approximate 20 minutes drive from Ken Bangsar to Kuala Lumpur City Center
43 | P a g e
Various Types of housing which suits your need of living with an reasonable price
Type
Units
Availabl
e
Dimension
Price
Design
A ( Studio)
10
465 sq. ft.
RM 500,000.00
1 Room
1Bathroom
B (Living)
14
950 sq. ft.
RM 650,000.00
2 Room
2Bathroom
C (Family)
26
990 sq. ft.
RM 900,000.00
3Room
2Bathroom
D (Pent House)
2400 sq. ft.
RM 1,600,000.00
4 Room
4Bathroom
Type A (Studio) Floor Plan
44 | P a g e
Type B (Living) Floor Plan
Type C (Family) Floor Plan
45 | P a g e
Type D (Pent House) Floor Plan
46 | P a g e
3.4 Target market
In order to succeed in a business, a clear target in market is essential because it affect how the
business should be plan and how it should be implement, who should we sale to, how do we sale
it, these questions are all related to the target market who are we going to sell it to.
In property management, we believe that housing development have great potential in Malaysia
especially in the capital of Kuala Lumpur, and Bangsar is one the main residential area which
prefer by Malaysians. By launching the new property, the type of property will definitely react to
the types of buyers. In Bangsar area, there are residential, commercials, retails and also office
buildings, so we think that the our propertys potential buyers could be High-ranged income
employees, Mid-ranged income employees, retired elders, foreigners, property investors and
maybe even fresh graduates.
Since the selling price of Ken Bangsar is starting from RM500,000.00, we believe that it is an
affordable and reasonable price for a housing property especially in the center heart of Kuala
Lumpur capital, as most of them would be easier to get loan from the bank for this amount of
housing price. Hence, we predict that this will definitely attract most of the mid-ranged income
employees to purchase Ken Bangsar as the surrounding price of property are slightly higher
compare to our selling price. Besides, according to the current property market in Kuala Lumpur
state, property prices value below Rm600, 000.00 is very hard to get.
Since out target market majority is working employees, this means that they would need
transport to work daily. Hence, our development location must be either friendly distance to the
nearest public transport for our buyers, or short traveling distance to the main road/highway. The
convenient is all based on our selective target preference.
Other than that, our development comes with comfort design and dimension, which are most
suitable for a family of 4-5 members, it is neither too small or too big for them, is easy to take
care and live in comfortably in a low density high rise condominium.
All factors above have been taken into consideration is to specially fit for working employees,
but other than them, other categories could be attracted by these factors too. People who live in
Kuala Lumpur is hard to get a their own house due to expensive living cost, and most of them are
renting houses or rooms, but instead of renting houses, people would rather own their own house
especially for salary men. This would be a great opportunity to grab their heart, a chance for
them to own their very first house.
With a clear vision of target market like this, we believe that our property sales will be
successful. And Ken Bangsar would be our very first trial of property market.
47 | P a g e
3.4.1 Market Trend & Needs

According to the current property market in Kuala Lumpur, it has a significant migration of
population from other states into it especially the younger generations to look for a better career
opportunity. When people move from one place to another, the most demanded thing would be
their accommodation, and they will start looking for places to stay. Due to the reason above, this
situation has bring up the trend of buying properties in the capital Kuala Lumpur. The current
demand in property is getting higher as time pass, especially for housing developments. It has
also bring up the price of properties.
Based on the data above, we can see that there is a significant raise in the demand of
residential property no matter it is in landed nor high rise, so our business of property
development is coming in in the right time.
48 | P a g e
3.3 Market size
Target Market
High-ranged Income employees

Mid-ranged Income employees
Retired Elders
Fresh graduates
Foreigners
Property Investors
Percentage of Target
Market
(Overall)
Market Size
(RM)
30%
12,000,000.00
40%
16,000,000.00
10%
4,000,000.00
5%
2,000,000.00
5%
2,000,000.00
10%
4,000,000.00
Target Market
Foreigners; 5%
High-ranged Income employees
Fresh graduates; 5%
High-ranged Income employees; 30%

Mid-ranged Income employees
Retired Elders
Property Investors; 10%
Retired Elders; 10%
Fresh graduates
Foreigners
Property Investors
Mid-ranged Income employees; 40%
49 | P a g e
3.5 Competitor
In Malaysias property development market, there are a few main competitors that are
developing high rise residential properties like we do. Here is an analysis about our competitors
strength and weakness. Through these information, it would allow us to design a suitable
marketing strategy to overcome our competitors.
1. Eco World Development Limited
Eco world development limited (previously was also known as SP Setia Group) started their
development business in Kajang, since the year of 2010. It started its business as land trader and
building contractors and in the year of 2002, the new CEO of Eco World took over and
transform it into residential & commercial developer. Now most of their projects are actively
within the Klang Valley and Johor state. Now their main focus of developments are high rise
condominiums and landed housing.
-
Strength
Experience developer in housing
Consist of own construction
contractors & suppliers
Strong in financing
Weakness
Most of their projects are located at
country side or outer city area.
Only start new development if they
acquired low cost and large scale of
land.
Eco Worlds current ongoing selling properties:
Kuala Lumpur 3066
Eco @ Tanah Merah
50 | P a g e
2. Mammoth Empire Group
Mammoth Empire Group Limited was established in the year of 2001. They started their
business by owning two shopping complex within Klang Valley area and started in high rise
residential developments when the trend of property arrived in the year of 2008. Most of their
housing projects are allocated within Petaling Jaya and Subang Jaya, Selangor state.
-
Strength
Experience in large scale housing
development
Able to provide low selling price for
their housing.
Actively in advertising new launching
developments.
Weakness
Weak in finance, tight cash flow.
Late handover history in past projects.
Current Ongoing Development:
Empire Damansara
Empire Subang Jaya
Empire City @ Sri Damansara
51 | P a g e

3.
UOA Development Group Berhad
UOA Development Berhad was established in the year of 2013, before involving themselves as part of Malaysias
property developer, they started as a high rise building contractors in the year of 2003 and actively involved in most
of the high rise projects in Malaysia which include residential, commercials, public and also mixed development.
They started transform into a developer corporation at the moment when they have obtain enough experience in
dealing high rise construction development just recently.
Strength
Experienced in high rise housing
development
Have own construction contractors &
material suppliers
Strong in Financing
Weakness
Poor Workmanship of housing quality.
Only manage to develop
common/typical types of housing
projects.
Avantas Residence
Desa Green Residence
52 | P a g e

4.
YTL Land Berhad
YTL Land Berhad was established in the year of 2011, before involving themselves as part of Malaysias property
developer, they started as a ready mixed concrete supplier in the year of 1955 and supply to 60% of construction
projects in the entire nation. They started transform into a developer corporation at the moment when they have
obtain enough experience in dealing high rise construction development just recently.
Strength
Famous brand name within Malaysia
due to the founders contribution
towards Malaysia
Strong in Financing
Willing to spend budget on designing
work.
Weakness
New in Property Development sector
Only develop high end residential
condominiums.
Sentul West Residence
The Fennel Residence
53 | P a g e
3.6 Market share
The Percentage of the market share before our involvement
Market Share
15%
Eco World
UOA Development
40%
Mammoth Empire
28%
YTL Land
17%
No
.
1.
Competitors
Market Share (%)
Amount (RM 000)
Eco World Development Limited
40
200,000,000.00
2.
UOA Development Berhad
17
85,000,000.00
3.
Mammoth Empire Group
28
140,000,000.00
4.
YTL Land Berhad
15
75,000,000.00
Total:
500,000,000.00
54 | P a g e

The Percentage of the market share after our involvement
Market Share
10%
14%
36%
26%
14%
No
.
1.
Eco World
UOA Development
YTL Land
Georgemax Development
Competitors
Mammoth Empire
Market Share (%)
Amount (RM 000)
Eco World Development Limited
36
190,000,000.00
2.
UOA Development Berhad
14
74,200,000.00
3.
Mammoth Empire Group
26
137,800,000.00
4.
YTL Land Berhad
14
74,200,000.00
5.
Georgemax Development Limited
10
53,000,000.00
Total:
538,200,000.00
55 | P a g e
3.7 Sales forecast
Our sales forecasting for Ken Bangsar will be based on the current market trend, demand of
property of the surrounding similar housing type. After surveying and researching, here is what
we forecast for our property sales:
Type
Price
(RM)
Units
Available
February 2017
(Units)
March 2017
(Units)
April 2017
(units)
A ( Studio)
500,000.00
10
B (Living)
650,000.00
14
C (Family)
900,000.00
26
16
1,600,000.00
13,350,000.00
3,200,000.00
D (Pent
House)
Total Monthly Sales:
24,150,000.00
*Assume that Ken Bangsar sales will be all be sold out in 3 months time after official launch*
56 | P a g e
3.8 Marketing strategies
Georgemax Development Limited is a new developer corporation in the property development

market, it is still an unfamiliar name for buyers. Hence, in order to enhance our reputation and
build up the brand name of our respective corporation, our sales of first development Ken
Bangsar is essential. To boost up our sales of property, the strategies of marketing would be the
most important part which is promoting and advertising about our sales of product in the market.
Marketing strategy of promoting our launched property will be as follow:
1) Advertising through local daily newspaper such as Focus Malaysia, The Edge, The
Star, Malay Mail and so.
2) Advertising in property or business and investment magazines such as Business
Today, Forbes, Time, Focus Today and so.
3) Advertise our property through Radio and television by creating interesting and
attractive advertisement.
4) Advertise through social media like blog, Facebook, twitter which have a lot of users.
5) Create our own website, in the website should contain sufficient details on housing
type, location, attractive points and so on.
6) We planned to launch our very first sale during the very early of February of 2017, as
that is the time where most companies distribute their bonus to their employees, this
would allow them to afford to pay for the 10% purchase down payment.
7) For the First 30% of selling unit, we can offer them a semi-furnish package if they
signed up for the purchase within the promotion date.
8) We also planned to participate and get involve in the March 2017 Malaysia property
development exhibition fair located at KLCC conventional hall. This would allow
more people to gain better knowing for our development.
9) Our main selling point is not just affordable price housing but also a convenient home
staying for employees as there is a walking distance MRT station and public bus
station just nearby the main road. It would be very convenient for the purchases to
travel easily through public transport.
57 | P a g e
3.9 Marketing budget
In order to build up the name of our launching properties, here is the marketing budget for
advertising we would like to propose:
Marketing
Expenditure
Month
Total
(RM)
February
(RM)
March
(RM)
April
(RM)
3,000.00
3,000.00
6,000.00
Radio
200.00
200.00
200.00
600.00
Newspaper
100.00
100.00
100.00
300.00
Magazine
80.00
80.00
80.00
240.00
800.00
800.00
10,000.00
10,000.00
10,000.00
10,000.00
300.00
300.00
300.00
900.00
200,000.00
200,000.00
Television
Social Media
Website
Grand Opening
Exhibition
Flyers
Show House
Total expenditure:
228,840.00
58 | P a g e
59 | P a g e
CHAPTER 4
Operation plan
60 | P a g e
4.1 Operating process
Objective
A business needs to ensure that the operation cost is effective and suitable. Besides that, the
operation cost that is needed to startup the project is reasonable so that there will be no over
expenditure on the budget of capital and ensure a sufficient cash flow and backup.
Other than that, not only that we should control the budget of the operation, we too have to
ensure that our business have the best quality so that it will attract more customers and boost our
reputation. Following that, our operation objectives also have to be aware of our material and
man power are adequate to provide a good efficiency and flexibility that can satisfy customers of
different background.
Lastly, in order to provide our customers with the best facilities, we have equipped ourselves
with the appropriate and adequate operational material and equipment. By doing so, we hope to
achieve our goal of attracting all kinds of customers to invest in our properties and ultimately
increasing our popularity.
We believe that if we fulfill these requirements, it will greatly enable us to expand our company
even further.
61 | P a g e
4.2 Process flow chart

Invite Potential Buyers
Visit Georgemax grand
opening
Interested Buyers
Visit our property
exhibition at
KLCC
Interested Buyers Visit

to our Show house
unit
Marketing staff will explain the terms and

condition, status of development, and
pricing of house to the buyers, if the buyer
agrees, they will proceed to the next stage
which is sign of S&P agreement
Buyers will have to pay 10% down payment

of the housing price and legal fees.
Georgemax will be eligible to collect money

from buyer according to the stage of
completion of the development.
Georgemax will be eligible to collect the rest

of the payment from the buyer once the
project is completed and the key has been
fully handover to the buyer.
62 | P a g e
4.3 Material requirement
No.
Materials Required for operation
Undeveloped land
2nd handed- apartments (Proposed)
2nd handed- condominiums (Proposed)
Registered land (Proposed)
Terrace house (Proposed)
Town House (Proposed)
Bungalow House (Proposed)
Semi-D House (Proposed)
63 | P a g e
4.4 List of equipment
No
.
Equipment
Quantity
1.
Hemisphere Office Tower (Management office & Show Room)
2.
Executive Furniture (Desk, Chair Cupboard)
3.
Executive Furniture (Desk, Chair Cupboard)
4.
Office Desk (4 in 1 set)
5.
Office Chair
6.
Meeting Table
7.
Meeting Chair
8.
Air Conitioner
9.
Computers( CPU, Monitor, Keyboard, Mouse)
10.
Coffee Maker
11.
Microwave
12.
Table and chair (set)
13.
Printer , copy and scanner
14.
Telephone
15.
Stationery Set
10
43
3
36
30
54
1
2
3
4
54
54
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4.5 Layout plan
65 | P a g e
66 | P a g e
67 | P a g e
68 | P a g e
4.5 Operation budget
Monthly Expenses
(RM)
Type
Staff Salary
318,500.00
Staff EPF
38,220.00
Staff Socso
2,650.00
Electricity bill
6,000.00
Water bill
2,334.00
Business License & Registration cost
250.00
Development construction cost
667,000.00
Development consultant cost
117,000.00
Total:
1,151,954.00
69 | P a g e
CHAPTER 5
Financial plan
70 | P a g e
5.1Project implementation cost
5.2Sources of financing
5.3Table of depreciation
5.4Hire purchase repayment scheme
5.5Cashflow proforma
5.6 Income statement
5.7 Balance sheet
71 | P a g e
Conclusion
Georgemax Development Limited is our target of success in life, it is more than just a business to
all of us. To achieve success, one must never simply give up on their business no matter it is in
up or down, hard or easy, and difficult times as all shareholders understand that a successful
business have no short-cut, we must go through time and learned by experience as we are still a
new development corporation compared to our rival in the same industry. To overcome this, our
business plan are planned careful and accordingly to the trend and status of market, keep
ourselves updated to the surrounding changes and monitor our business operation with care in
order maintain and enhance our business capabilities among competitors.
Our target is to be the top 10 property development company in 10 years time, hence we are
doing our very best by making our first step, which is forming Georgemax Development Limited
as new member in the property development market, bringing our consumer an extra option.
Other than that, our ambition is not just a successful developer within but Malaysia, we shall
expend our business to the globalization stage, and our target to achieve this shall be within 15
years time from now.
Although there are more and more competitors joining into the market, but we believe that our
business plan will allow us to sustain the business and will be the most outstanding property
developer among the rivals in the relevant industry
A business is not an asset of a personal but all of us, starting a business could be easy but
maintain and gain profit from it would be very challenging, hence team work is what we need to
overcome this. Without the help of all business partners and the contribution of staff, our
business will never be successful and our target will never be achieve. We work as a team, face
problem as a team and enjoy our successful of business as a team.
72 | P a g e
References
1. Need a business starting idea? Here are 55 of them (2016) Available at:
https://www.entrepreneur.com/article/201588 (Accessed: 2 August 2016).
2. Wayment, L. (no date) How to become a property developer: 8 simple steps startups.Co.Uk: Starting a business advice and business ideas. Available at:
http://startups.co.uk/how-to-become-a-property-developer-8-simple-steps/ (Accessed: 16
July 2016).
3. Yardney, B. (2016) Property update How to get started in property development.
Available at: http://propertyupdate.com.au/how-to-get-started-in-property-developmentarticle/ (Accessed: 24 July 2016).
4. Kee, F. (no date) How to write a business profile. Available at:
http://www.wikihow.com/Write-a-Business-Profile (Accessed: 24 July 2016).
5. Contact, C. (2012) 6 things every partnership agreement needs | constant contact Blogs.
Available at: http://blogs.constantcontact.com/6-things-every-partnership-agreementneeds/ (Accessed: 25 July 2016).
6. District, C.M.D. (2010) Developing a financing strategy for your company |
entrepreneurs Toolkit, maRS. Available at: https://www.marsdd.com/marslibrary/financing-workbook-1-developing-a-financing-strategy-for-your-company/
(Accessed: 25 July 2016).
7. Tyler-Smith, C. (2014) Property development marketing | strategy and solutions.
Available at: http://www.roostercreativemarketing.com/blog/top-tips-for-propertydevelopment-marketing/ (Accessed: 26 July 2016).
8. Yardney, M. (2015) Property update Understanding the property development process property update -. Available at: https://www.google.com/url?
sa=t&rct=j&q=&esrc=s&source=web&cd=2&ved=0ahUKEwi (Accessed: 26 July 2016).
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MPU 3232 Entrepreneurship

Proposed of Property development:...........................................................................................4

1.4 Partnership Background..................................................................................................8

3.4.1 Market Trend & Needs................................................................................................45

MPU 3232 Entrepreneurship

Process flow chart.......................................................................................................... 58

4.5 Layout plan........................................................................................................................ 61

MPU 3232 Entrepreneurship

MPU 3232 Entrepreneurship

1.1 Executive summary

Proposed of Property development:

MPU 3232 Entrepreneurship

Our target is to develop more than 20 affordable residential development within

MPU 3232 Entrepreneurship

1.3 Company business background

Figure 1 Company Logo

MPU 3232 Entrepreneurship

Figure 2 company name card , front and back

MPU 3232 Entrepreneurship

MPU 3232 Entrepreneurship

MPU 3232 Entrepreneurship

University of Norrington, London, United Kingdom

Quantity Surveyor Hazama Construction Limited [2010-2012]

MPU 3232 Entrepreneurship

MPU 3232 Entrepreneurship

University of Tasmania, Tasmania, Australia

Property Executive Daewoo Housing (M) Limited [2010-2012]

MPU 3232 Entrepreneurship

University of Victoria, Victoria, Australia

Finance Executive Maybank Limited [2010-2012]

MPU 3232 Entrepreneurship

Business Development Director

University of California, California, United States

Sales Executive Jonas Mart Pte Ltd [2010-2012]

MPU 3232 Entrepreneurship

Name of Partnership Wong Lip Ping (Principle Founder) (IC no.940601055307)

Partner 1 Withaya Savessri (Managing Director) (IC no. 931231-14-5317)

MPU 3232 Entrepreneurship

MPU 3232 Entrepreneurship

5. Membership roles and responsibilities

Each partner will deliver the services as set out in Annex B

Sub contracting (if relevant)

State whether or not sub contracting is allowed

Health and safety

MPU 3232 Entrepreneurship

Explain what will happen if too much is paid in error

Terminating this agreement

MPU 3232 Entrepreneurship

As a partnership we agree individually and collectively to adopt the following guiding

Sharing good and best practice

Commitment to high standards and continuous quality improvement

Operate sound business practices

MPU 3232 Entrepreneurship

MPU 3232 Entrepreneurship

Wong Lip Ping

See Jing Xuan

Yap Tee Wei

Business Development Director

MPU 3232 Entrepreneurship

MPU 3232 Entrepreneurship

2.1 Organization chart

MPU 3232 Entrepreneurship

2.2 List of Administration Personnel