MARKETING 3353 - INTRODUCTION TO SUPPLY CHAIN MANAGEMENT

COMPREHENSIVE SYLLABUS AND OUTLINE SUMMER 1, 2014

ALAN WHITEBREAD
OFFICEW358

TEXT

Phone: 834-1963 E-Mail: Alan.Whitebread@ttu.edu HOURS Usually M - Th 10-11:30 and 1-2

None.

SUPPORT MATERIALS Use the Glossary of Terms at WWW.CSCMP.ORG in the Resources and Research tab for greater understanding of the
multiple definitions of key terms.

COURSE DESCRIPTION / OBJECTIVES AND ORGANIZATION

This course will provide a comprehensive review of the four major basic aspects and concepts in supply chain management. These include understanding
markets and supply chains, supplier management and supplier relationships, focal firm strategy and systems, and marketing channels of distribution and
channel relationships. There will be a mix of theory and actual business applications of the theory. The student will demonstrate application of all major
theories through interactive class participation and exams. Sources of information will include the textbooks, class lectures, and selected items on the web.

EXPECTED LEARNING OUTCOMES

At the end of the course, students will have an understanding of the following.
Creative Solutions: Develop creative solutions to Marketing problems focusing on the supply chain management [SCM] area.
Define and Assess: Define market segments and assess attractiveness and how they affect SCM operations.
Application: Apply Marketing knowledge to manage relationships including upstream, internal, and downstream.
Ethical Decisions: Identify ethical content and decisions regarding policies and relationships.
Marketing Plan: Identify components of a Marketing plan and how they impact to SCM.
Globalization: Identify the implications of globalization on the entire supply chain.
Role of Marketing: Explain the role of Marketing in the organization and society.

METHODS FOR ASSESSING EXPECTED LEARNING OUTCOMES

The final grade will be based on demonstrating competence in the four non-comprehensive exams. Exams may cover any materials since the previous test
texts, lectures, discussions, handouts, web sites, current events, library materials, readings, and vocabulary. Two optional exercises may provide additional
test points. Lectures will expand on and explain the key components of the reading materials listed in the syllabus. The four exams are 100% of the final
grade (25% each). Reading all the appropriate materials before the lecture will be a great help to the student. The following grade scale applies.

A=81% and above B=74% to 80% C=67% to 73% D= 61% to 66% F=60% and below
All students should be prepared to answer random questions in classfailure to do so could negatively affect their grade. Attendance is required
and the student is expected to be on time. If you miss a class you need to get good lecture notes from a classmate. Students will find the tests
quite difficult if any classes are missed, vocabulary is not learned, slides are not studied in detail, and the book is not reviewed.
Since all assignment dates are detailed on the syllabus, the student bears total responsibility for complying with the requirements of the course.
NOTICE: Late or make-up exams will not be given. If you miss an exam or an exercise you will receive a zero. No extra credit projects will be
allowed. Grades will only be discussed in person in my office. If you must miss class, see me in advance so we can arrange for you to complete
the work before your absence.
WITHDRAWALS
A student will receive a WP [withdraw passing] only if they have a D or better in the course at the time of withdrawal.
CLASS CONDUCT
Standards of academic honesty will be observed in accordance with TTU policy, as detailed in Operating Policy 34.12. Special accommodations to students with disabilities will be
made, as detailed in Operating Policy 34.22. Student absences for the observance of religious holy days will be allowed, as detailed in Operating Policy 34.19.

CIVILITY IN THE CLASSROOM

Students are expected to assist in maintaining a classroom environment conducive to learning. In order to assure that all students have an opportunity to gain from time spent in
class, unless otherwise approved by the instructor, students are prohibited from using cellular phones, beepers, pagers, or similar devices, eating or drinking in class, making
offensive remarks, reading newspapers, sleeping or engaging in any other form of distraction. Inappropriate behavior in the classroom shall result in, minimally, a request to leave
class.

ADA STATEMENT
Any student who, because of a disability, may require special arrangements in order to meet the course requirements should contact the instructor as soon as possible to make
any necessary arrangements. Students should present appropriate verification from Student Disability Services during the instructors office hours. Please note instructors are
not allowed to provide classroom accommodations to a student until appropriate verification from Student Disability Services has been provided. For additional information, you
may contact the Student Disability Services office in 335 West Hall or 806-742-2405.

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MARKETING 3353 - INTRODUCTION TO SUPPLY CHAIN MANAGEMENT

COMPREHENSIVE SYLLABUS AND OUTLINE SUMMER 1, 2014
DATE LECTURE[S]

EXPANDED SECTION NAME______________________________________

SECTION 1 FOR TEST 1 UNDERSTANDING MARKETS AND SUPPLY CHAINS

6/3

Introduction to the course

1-1

Understanding and Creating Value

Benefits of supply chain management
The many aspects of quality and the importance of customer satisfaction

6/4

1-2

The Supply Chain: An Overview

The firms environments and contingency theory
Everyday Tools: Tree diagrams; flow models; interdependency
SCM theory, practice, and strategic fit in the firm
The supply chain at work
Intertwined concepts: supply chains and value chains

1-3

Information: Research for the Supply Chain

6/5

1-4

Market Definition, Segmentation [B2C and B2B], and Target Marketing

6/6

1-5

Strategy, Systems Thinking, and Supply Chains

Everyday Tools: Decision-making tools and uncertainty - decision trees, and expected value analysis; process
mapping; supply chain mapping and pipeline mapping

6/9

TEST OVER SECTION 1

SECTION 2 FOR TEST 2 SUPPLIER MANAGEMENT AND SUPPLIER RELATIONSHIPS

6/10

2-1

SCM types from Yesterday to Today

Understanding and designing the supply chain: SCOR and network design
Lean production, benchmarking, QFD, TQM, and supply chain cycles
Supply chain problems and risks

6/11

2-2

Outsourcing and 3PLs

Supplier: selection, certification, logistics, and involvement
Supplier relationships, supplier involvement, and ongoing evaluation

6/12

2-3

Supply Chain Relationship Practices, Negotiation, and Conflict Resolution

Everyday Tools: Game Theory; In-class Exercise: Developing potential outcomes

6/13

2-4

Operations Management and the Supply Chain; Assessing Supplier Performance

Product standards, packaging, and package testing
Activity-based costing; production concepts, and cycle time
Logistics, warehousing, and material handling
Inventory; ECR; return, rework, and scrap
Demand, backlog, and the Bull-whip Effect
Logistics performance measures

6/16

2-5

Supply Chain Information Systems

MRP; ERP; SCOR; e-commerce and the electronic marketplace; information sharing

6/17

TEST OVER SECTION 2

SECTION 3 FOR TEST 3 FOCAL FIRM STRATEGY AND SYSTEMS

6/18

3-1

Complexity of the Business and Its Challenges

Complexity and organization structure
SKU complexity and suppliers; supplier classification

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MARKETING 3353 - INTRODUCTION TO SUPPLY CHAIN MANAGEMENT

COMPREHENSIVE SYLLABUS AND OUTLINE SUMMER 1, 2014
The firms logistics system; role shifting; supplier certification
3-2

Employee Education, Supply Chain Teams, Leadership, and Empowerment,

Strategic cost management analysis; Financial measurement
Everyday Tools: Value proposition analysis; cost driver analysis, total cost of ownership

6/19

3-3

New Product Development [NPD]: Processes and Evaluation in the Supply Chain
Mitigating risk in NPD; ESI
The design function
Financial decisions
Everyday Tools: Target cost; P&L; cash flow; NPV; EVA
New product development
Everyday Tools: SWOT; Project Management; PERT; CPG; Gantt Chart

6/20

3-4

Order Fulfillment
Customer service, order entry, and order cycle flows
Materials management, purchasing, lead time, and transactions
Importing; the impact of 9/11 on operations
World-class operations management: Logistics
Everyday Tools: forecasting methods, types of inventory models, and EOQ

6/23

3-5

Strategic Partnering Arrangements

Acquisitions, strategic alliances, and joint ventures

6/24

TEST OF SECTION 3
SECTION 4 FOR TEST 4 CHANNELS OF DISTRIBUTION AND CHANNEL RELATIONSHIPS

6/25

4-1

Channels: Definitions and Design Basics

Channels and NAICS; channel member; channel design
Understanding relationships and the role of power
Selecting the best resellers; In-Class Exercise: Roles, Expectations, and Controls of Channel Members
Channel of distribution analysis; adding, dropping, or modifying channels
Everyday Tools [6/19]: Channel Maps; Roles, Expectations, and Controls

6/26

4-2

Channels of Distribution and the Marketing Mix

Distribution: managing and delivering fulfillment services
Product and Product Life Cycle concepts; the product concept; channel mapping
Value as perceived by channel members; establishing value; promotions
In-Class Exercise: Structuring Channels of Distribution
Types of sales organizations, account management types, and channel control
Welcoming and terminating channel members
Everyday Tools: Core-Branded-Augmented Channel Map; Integrating Sales with Channels of Distribution

6/27

4-3

Channels: Legal and Ethical Issues; Power, Conflict and Resolution

Anti-trust; reseller legislation; legal issues; ethics and channels

6/27

4-4

Channel Strategy and Channel Issues

International logistics: Incoterms and documentation
International distribution channels and associated issues; Application of U.S. laws around the world
Reseller contract types and issues

6/30

4-5

7/1
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International Commerce
TEST OF SECTION 4