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GLOBALIZATION
OF INVESTMENT
MANAGEMENT
FIRMS
OVERCOMING THE CHALLENGES
OF ENTERING NEW MARKETS
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EXECUTIVE
SUMMARY
This paper looks at the status of globalization in the investment management industry,
highlighting why it is relevant, what approaches market leaders are taking, and the
challenges involved in developing a global operating model.
With no one-size-fits-all approach to globalization, firms need flexibility and scalability across all aspects of an operating model in order to service their clients and their
needs depending on the market they are entering. This paper looks at four possible
global operating models currently being used in the industry and examines their
strengths and weaknesses.
Particular attention is paid to a firms IT system, how it supports the global operating
model, and the strategy behind it. To deal with the high degree of complexity
involved in managing global operations, an agile and integrated IT system that
supports new processes and organizational stretch is vital for firms to succeed.
This paper offers food-for-thought to investment management firms wanting to either
enter new markets or improve upon their current global operations, by raising awareness of some of the important issues and challenges involved. It also offers some more
practical pointers on how firms can tackle the challenges from an IT perspective,
including how an investment book of record (IBOR) supports global challenges.
TAKING ADVANTAGE OF
NEW MARKETS
FROM 2007 TO 2012, AUM IN EMERGING
MARKETS GREW AT AN ANNUAL RATE
OF 8% COMPARED TO 1% IN MATURE
MARKETS.1
8%
GOING GLOBAL
Developed markets have been fighting off recessions since the financial
crisis. At the same time, investor demands to regain some of the losses
suffered in the crisis have forced investment management firms to look
to new markets and new offerings.
While the financial crisis also hit emerging economies
and brought them down from their double-digit growth
rates of the early 2000s, they continue growing significantly faster than developed markets, increasing
their attractiveness as investment venues.
The shift in investment preferences emphasizes a
winnertakes- all trend, with investors rewarding firms
that continually deliver upon expectations. In addition,
a tougher competitive environment is raising the bar
on client services to satisfy the modern investor who
lives in a more integrated and digital world where low
cost and transparency are imperative.
Consequently, investment management firms must
reassess their operating models and make critical
choices to their future (global) direction. An operating model increases in complexity on a global scale
as firms need to develop new processes of managing
their organization, strategy, and technology platform.
This paper discusses some key considerations for investment managers in the process of globalizing their
operations and for establishing a profitable global
operating model based on best practices and industry
insights.
Central
Europe
22%
22%
Eastern Europe
22%
Latin America
13%
Central Asia
25%
Southeast Asia
Globalizations impact
on the industry is clear; any
firm not thinking globally
risks missing out on new
revenue streams.
Capabilities
Deeper integration within
and outside the investment
engine
Investment process
Towards more
industrialization
Source: Searching for Profitable Growth in Asset Management: Its About More Than Investment, Alpha McKinsey (2012)
The research function within first-mover firms is becoming more industrialized, specialized, and monetized, moving away from generalist regional teams
towards specialized global teams that capture and
process perspectives on specific asset classes for the
entire organization. McKinsey notes that top performers are also taking steps to globalize their organizational capabilities by breaking down regional silos to
ensure a higher degree of coordination across geographies and asset classes.12
TECHNOLOGICAL BASE
Market leaders are reevaluating their portfolio administration operations and system environments and
utilizing technology with the purpose of overcoming
global challenges. Because emerging markets are not
homogeneous, firms are differentiating their capabilities by assessing their skills and deciding how best
to approach each market on an individual basis.13 To
succeed on a global scale, investment management
firms must be able to build, develop, and scale new
functionality in an accelerated way (in months, not
years). Technological advances are helping resolve
previous challenges such as time zones, currencies,
and regulation, making the running of a global investment firm more manageable.
MANAGING DATA
Market leaders are also developing their data management programs to establish a truly global footprint,
realize benefits from cost management programs, and
ensure compliance with global and local regulation.
EY recently noted14 that data is one of the top priorities among investment management firms, including
data quality and accuracy, timely availability of data,
and effective data governance.
REGULATION
Entering new markets may require local compliance,
adding significant complexity to the operating model.
In their survey, PwC found that 46% of CEOs believe
that the growing regulatory burden has hampered
their ability to innovate and improve product and
service delivery.15 With regulatory compliance only set
to increase, market leaders have developed operating
models capable of supporting multiple regulations
simultaneously. The Boston Consulting Group notes
that investment management firms need to have procedures in place, which supports multiple regulations16
in order to reduce the cost burden as well as provide a
competitive advantage over slower competitors.
INDUSTRY MISTRUST
The trust model within the financial services industry
has come under attack since the financial crisis. As a
result, clients have looked to more passive investment
options such as exchange-traded funds (ETFs) and
demand lower costs and increased transparency. At
the same time, governments have imposed stricter
regulatory oversight.
investment management
firms need to have procedures
in place, which supports multiple
regulations in order to reduce
the cost burden as well as
provide a competitive advantage
over slower competitors.
STEERING THE COURSE TO GROWTH,
GLOBAL ASSET MANAGEMENT 2014
Boston Consulting Group (2014)
46%
PROS
CONS
Quick to setup
with specialist expertise in the new market. Centralizing operations in a single time zone may limit a firms
capacity to implement a follow-the-sun operation, and
lack of a truly local presence may affect the ability to
really know the market - even in such a globalized
world, having feet on the ground is sometimes vital.
PROS
CONS
Acquisition of skills
Control data
PROS
CONS
PROS
CONS
Costly investment
10
11
SYSTEM SUPPORT
Performance reporting
Being able to handle multi-currency reporting and adjusting to local calendars is imperative to give an accurate view on the portfolio performance, ensuring a high
degree of trust, based on one consolidated system.
Risk management
The need for intra-day and pre-trade risk calculations
in the front office becomes even more vital in a globalized model of multi-asset class portfolios, driven
by the need to perform accurate and near-real time
calculations.
Accounting/tax accounting
Operating in several jurisdictions requires compliance
with local accounting and tax rules. In order to comply
with client and local authorities, your IT system needs
to handle and report on multiple tax rules.
Language support
While English, Arabic, French, and Spanish are the
most common official languages, there are still many
other official languages in countries around the world.
In emerging markets, an English user-interface may
not be sufficient, and local authorities often require
reporting in the local language. A global IT system
needs to support multiple languages.
Currency risk and multi-currency support
Overnight decisions by central banks can have a
dramatic effect on currencies, therefore currency risk
needs to be incorporated into the overall risk assessments. A global IT system needs to support multicurrency trading, clearance, and settlement, as well
as allowing multiple currencies in a single portfolio.
Country risk
In turbulent times, operating models need to handle
stress tests based on extreme scenarios such as a
country defaulting on its debt.
Scalability
Some systems come under strain from cross-border trading. Simple trade flows become complicated multi-leg transactions which has consequences
for system performance, database capacity, and
third-party connectivity costs.
Multiple regulatory jurisdictions
Regulation continues to increase and compliance
becomes even more complex in a globalized operating model. Investment management firms need an IT
system that enables them to be compliant within several jurisdictions simultaneously and to integrate new
regulations when expanding into new regions.
12
PwC predicts that by 2020, regulators will have realtime access to investment portfolios giving them full
transparency.28
Risk and performance measurements and reporting
Domestic operating models already require timely risk
and performance information. The need for intra-day
and pre-trade risk calculations in the front office becomes even more necessary in a globalized model of
multi-asset class portfolios.
OPERATIONAL EXPERTISE
Settlement
Clearing and settlement in foreign markets involve
a network of counterparties and require extensive
knowledge of market practices. Be aware that crossborder settlement is significantly more costly and
complex than for domestic trades. Although some
emerging markets may have established automated
settlement practices, there is no international standard
and many continue to have fragmented regulatory
frameworks.
Post-trade processing/asset servicing
There are no international standards in post-trade processing and asset servicing. Each market or firm may
have developed their own mechanisms or systems to
manage post-trade processing. Check what the local
practices are and whether they can be automatized.
If the local systems rely on non-standardized phone,
email or fax confirmations transmitted via legacy
technology they may lead to costly mistakes.
Operational support
To support all time zones, your organizational setup
needs to be able to support volume peaks across all
markets. In addition, to mitigate operational risk you
need to be able to automate as many processes as
possible to achieve straight-through processing levels
comparable to domestic levels.
13
Conclusion
Globalization as a term suggests a world that is
getting smaller and more connected. However, in
an industry as complex as investment management,
smaller doesnt necessarily mean simpler. Developing
a new operating model to encompass all the challenges of globalization is no easy task. Market leaders
have struggled with managing multi-jurisdictional
regulation, data, expertise, and technology to create
an efficient global operating model. The rewards of
increased alpha, however, makes these challenges
worth overcoming.
There is no one-size-fits-all approach to globalization,
so the notion of an ideal operating model does not
exist. Instead, firms need to approach it on a case-bycase basis and decide for themselves which model
gives them the flexibility and scalability that best suits
their business needs. Firms should assess their product
portfolio, organizational setup, investment strategy,
client base, and internal expertise to decide on the
best way forward.
The four models listed in this paper offer food-forthought but are by no means the only options out there.
Firms can pick and choose based on the markets they
enter. What should be clear however, is the underlying
importance of a firms IT system as a key enabler in
overcoming many of the practical challenges.
14
2 Boston Consulting Group (2014), Global Asset Management 2014 Steering the
Course to Growth https://www.bcgperspectives.com/content/articles/financial_
institutions_global_asset_management_2014_steering_course_growth/
McKinsey (2012)
7 PwC (2014), Fit for the future - Asset Management Industry summary
http://download.pwc.com/ie/pubs/pwc-17th-annual-global-ceo-surveyasset-management-analysis.pdf
8 Ibid.
9
McKinsey (2012)
10 Ibid.
11 Ibid.
12 Ibid.
13 EY (2014) Managing complexity and change in new landscape
http://www.ey.com/Publication/vwLUAssets/EY_-_7_big_changes_to_
asset_management_operating_models/$FILE/EY-Managing-complexity-andchange-in-a-new-landscape.pdf
14
EY (2014)
15
16
17 Ibid.
18
19 Bain & Company (September, 2014), Rebooting IT: Why financial institutions
need a new technology model http://www.bain.com/publications/articles/
rebooting-it-why-financial-institutions-need-a-new-technology-model.aspx
20 Boston Consulting Group (2014)
21
EY (2014)
24 Ibid.
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