Professional Documents
Culture Documents
Module 3
SEARCH ENGINE OPTIMIZATION
Course: PGDMBA
Batch: 1
Exam Code:
Date :
Max Mark :
100
Time: 1 Hour
General Guidelines:
1. All questions are compulsory.
2. No Negative Mark.
3. Mobile phone, pager or any other electronic communication
devices are not permissible in the examination hall.
Answer All Questions
(2 Marks each)
30
30
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3.
4. Which of the following is NOT a "best practice" for creating high quality title tags?
A. Make sure the title is unique for every page
B. Include an exhaustive list of keywords
C. Limit the tag to 65 characters, including spaces
5. A page on your site that serves as a "sitemap," linking to other pages on your domain in an org
list format, is important because...
A. It reduces the crawl rate of spiders to your pages
B. It is the preferred navigational method of most web users outside the US
C. It may helps search engine crawlers to easily access many pages on your site
6. What is the advantage of putting all of your important keywords in the Meta Keywords tag?
A. There is no specific advantage for search engines
B. It increases relevance to Yahoo! and MSN/Live, although Google & Ask ignore it
C. They will be bolded in searches for that term
D. You have to have a term in Meta Keywords in order to bid for AdWords to that page
7. Which HTTP server response code indicates a page that has been temporarily relocated
and links to the old location will not pass influence to the new location?
A. 301
B. 302
C. 304
D. 311
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1 week
3 weeks
2 months
More than 3 months
D. Pagejacking
14.Which of the following statements about RSS are correct?
A.
B.
C.
D.
It is a form of XML
It stands for Realtime streamlined syndication
It is a good way of displaying static information
It is a microsoft technology
It signifies conflict, too many people wanted the same file at the same time
The page has been permanently removed
The method you are using to access the file is not allowed
The page has temporarily moved
What you requested is just too big to process
17.Which of the following can be termed as good keyword selection and placement
strategies?
A.
B.
C.
D.
18.Which of
A. They are
B. They are
C. They are
22.Which of the following link building tactics do search engines tacitly endorse?
A. Reciprocal link exchange programs
B. Renting pages from trustworthy domains and placing links on them
C. Viral content creation & promotion
D. Buying links from link brokers & networks
23.Which of the following site architecture issues MOST impedes the ability of search
engine spiders to crawl a site?
A. Dynamic pages with 2 or more variables in the URL string
B. Pages that require form submission to reach database content
C. Missing robots.txt file
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24. Which of the following is the least important area in which to include your keyword(s)?
A. Meta Keywords
B. Meta Description
C. Title
D. None of these
25. How can Meta Description tags help with the practice of search engine optimization?
A. Trick question - meta description are NOT important
B. They help to tell the engines which keywords are most important on your page
C. They serve as the copy that will entice searchers to click on your listing
D. Theyre an important ranking factor in the search algorithms
26. Which of these keywords will you optimize a pets site for? The site provides information about
different breed and also fundamental facts about breeding pets at home. It does neither se
nor is interested in wild animals. The main audience are adults. The words in the different
options (a., b., c., etc.) are arranged in order of importance.
A. pet, pet at home, pet animal, pet breed.
B. pets, kids, puppy, kitten.
C. pets, breeds, dogs, cats.
D. pets, cats, dogs, animals.
27. Which of the following is the WORST criterion for estimating the value of a link to your pag
A. The ranking of the linking page for its targeted keywords
B. The inclusion of the page in the indices of the major search engines
C. The number and quality of other external links on the page
D. The popularity of the domain on which the page is hosted according to Alexa
28.The practice of showing one version of content on a URL to search engines, and another,
different version to human visitors of the same URL is known as?
A. Phasing
B. Cloaking
C. Phishing
D. Trapping
29.Which of the following content types is most easily crawled by the major web search engines
(Google, Yahoo!, MSN/Live & Ask.com)?
A. XHTML
B. Windows Media Player Files
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C. Java Applets
D. Flash Plugin Files
30. Which of the following is the best way to maximize the frequency with which your site/pag
by the search engines?
A. Add a short "crawl delay" parameter to your robots.txt file
B. Frequently add new content
C. Search for your website more frequently in the major engines
D. None Of these
True/ False (1 Mark Each)
Questions
10
8
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