Inferences from Macro and Micro Environment

1. Demographic

Due to the increase in job opportunities and expanding earning capabilities has resulted in
the inculcation of a brand new mindset amongst Indian consumers where they are willing

to pay for quality and premium products especially in the formal wear.
The median age of India is very low (-26 years) and thus being young and developing
country, due to which the new generation will have a much more sophisticated corporate

environment where the need for formal wear will become a necessity.
Due to more n more women joining the workforce the demand for women wear has
increased at a constant 3% rate and due to this it has become moving market.

2. Legal and Government policies

The government of India has been taking very progressive reforms and liberalising the
retail sector paving the way for retail innovation and enhancing competition between

Indian enterprises through access to Global designs and management practices.

With the recent allowance of 100% FDI in single brand retail, the quality and the
availability for Indian consumers has increased a lot which has led to a larger consumer

base with diverse taste.

With the implementation of GST, the sector that will benefit the most will be retail
leading to a wider base of distributor with better access and low transportation cause and
help in achieving better margins.

3. Social cultural

Globalization and westernization has affected the Indian CULTURE. We are moving into
a new way of lifestyle, where how we present ourselves, interact and behave is set in a

very formal and professional standard.

Exposure to social media has led to exchanging of ideas and imbibing of new ones. We
have developed a new way of thinking where a heightened awareness of our peers dress
in other parts of world and even in other parts of the country has created demand for a

formal way of dressing.

The Exposure of Indian women to office wear form different countries and formal
western wear market has led them to no longer restricting themselves to Sari and salwar.
The see themselves at par with their western counterparts and have realized to
importance of business attire in office and business meetings.

4. Technological

With so many means of online communication where information is shared and spread
with unprecedented speed provides a business with huge opportunities in the India

market.
Online retail is extremely popular with consumers due to convenience and efficient time
saving processes. Thus, the consumer is being attracted to this category more and more

with values sale of internet retailing expected to increase at 25% rate in the year 2016.
The use of smart phones has opened a numerous possibility in the retail sector. Virtual
showrooms are beginning to pop up everywhere and these services are letting the
customers try what they buy, before they buy it with immersive experiences

5. Economic

India being the seventh largest economy in the world with a rapidly growing GDP
(approx. 7.6% in 2015-2016) and the third largest purchasing power parity in the world,
India is set to be the biggest and the newest industrialized country in the world. Thus
leading to a rapid boom in the retail sector.

India is expected to be amongst the top five economies in the world in terms of
consumption. This increasing consumption expenditure has led to elite customer based in

India that is willing to shell out money for quality products.

The consumers are moving from a period of recession to a period of economic boom
where people have more disposable income. Hence, they buy more clothing and shop for
better brands that provide them value for money.

6. Natural

Men and women wear brands have understood the changing lifestyle of Indian consumer.
With many people, having a nomadic style of business has led to the creation of light

weight and crumple free suits weighing less than 500gms made with natural fibers.
Our brand is also making formal apparel that nourishes the skin of the wearer due to Aloe
Vera treatment of microfibers.

7. Customers

Customers in the super premium segment are willing to pay a premium to ensure that
their tailor-made formal clothing reflects their own personality and helps them

differentiate themselves and get noticed.

With increasing women in the workforce, and the growing economic independence of
women, the demand for womens western wear is at an all-time high, thanks to which
womens western wear is emerging a clear winner in the womens wear market.

8. Suppliers and Distribution Channel

Woods and Woodland is strengthening its distribution network especially in the west and

south where its presence has been negligible so far.

It plans to use the franchisee route to increase penetration beyond metros and A class
towns to cover B class towns also.

9. Competitors

The main competitors of Woods are Allen Solly, Van Heusen, Louis Phillipe, Arrow,
Vimal, Grasim, Reid and Taylor etc. There is increasing competition in the domestic

market due to a large number of formal wear apparel brands coming up in the market.
The formal suiting that is being launched for both men and women has the unique
perception over its customers psyche in comparison to its competitors by constant value
delivery through its quality, fabric used, superb distribution and intelligent advertising.

10. Work Force

Woods and Woodland has an experienced work force for sales of apparels and maximize

profits.
The work not only focuses on sales and marketing of the products but also focuses on
customer satisfaction and builds relationships with them.

Impact of the changes in the marketing environment on the Industry

With the median age expected to touch 31 years in 2025, the Indian population is likely to
continue to be among the youngest in the world. Around 59% of the population is likely
to fall in the middle-income group by 2020 as compared to 44% in 2010. The share of the
affluent and elite section is also expected to increase to 13% by 2020, up from 6% in

2010, the need for formal wear in India is set to boom.

With the increasing presence of women in the corporate world, and the rising exposure of
Indian women to office wear from various countries, formal western wear market has

started evolving much faster.

Many retailers are looking to expand the customers opportunities to purchase products,
regardless of their location within the store, which is where mobile POS comes in. The
technology can help with queue management and reduce barriers for purchasing for

shoppers.
GST once implemented will convert the country into a unified market, replacing most
indirect taxes and subsuming all those into a single tax regime leading to large amount of
disposable income in the hands of the Indian Consumer allowing them to buy quality
products at their own convenience.

There is increasing competition in the domestic market due to a large number of formal
wear apparel brands coming up in the market. The formal suiting that is being launched
for both men and women has the unique perception over its customers psyche in
comparison to its competitors by constant value delivery through its quality, fabric used,
superb distribution and intelligent advertising