Relationship between Corporate Social Responsibility activities of Indian ...

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Relationship between Corporate Social

Responsibility activities of Indian firms and
consumer behaviour of consumers in India
* Required

1. Gender *
Mark only one oval.
Male

Female
2. Age *
Mark only one oval.
<18

18-25
26-35
36-45
46-55
>55

CSR may be in the following forms

1) Community support (e.g. support more to art, health, educational and housing initiatives for the
economically disadvantage, generous giving)
2) Diversity (e.g. sex-, race-, family-, disability-based diversity record and initiatives, or lack thereof)
3) Employee support (concern for safety, profit sharing, union relations, employee involvement, and
job security)
4) Environment (e.g. environment friendly product and, hazardous waste management)
5) Overseas operations (e.g. overseas labour practices and operations in countries with human
rights violations)
6) Product (e.g. safety, research and development, contracting controversies)
(Kinder, Lydenberg, Domini and Co. Inc. 1999)
3. I basically know what Corporate Social Responsibility is. *
Mark only one oval.
1
Strongly Disagree

5
Strongly Agree

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4. I know of companies that are more socially responsible than others in India. *
Mark only one oval.
1

Strongly Disagree

Strongly Agree

5. I know of companies that engage in Corporate Social Responsibility activities. *

Mark only one oval.
1

Strongly Disagree

Strongly Agree

6. I know of companies in India that publicize their CSR activities. *

Mark only one oval.
1

Strongly Disagree

Strongly Agree

7. I am aware of companies in India that are socially irresponsible. *

Mark only one oval.
1

Strongly Disagree

Strongly Agree

8. I am willing to pay a premium price for a product/service from a company that is socially
responsible. *
Mark only one oval.
1

Strongly Disagree

Strongly Agree

9. I will not buy a product/service from a company that is socially irresponsible. *

Mark only one oval.
1
Strongly Disagree

5
Strongly Agree

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10. I will choose a product from a socially responsible company even when there are cheaper
alternatives available from less socially responsible / socially irresponsible companies *
Mark only one oval.
1

Strongly Disagree

Strongly Agree

11. The CSR activities of a company is a factor when deciding whether to buy products /
services from it. *
Mark only one oval.
1

Strongly Disagree

Strongly Agree

12. Price in comparison to the CSR activities of a company is not as important when deciding
whether to buy products / services from it. *
Mark only one oval.
1

Strongly Disagree

Strongly Agree

13. I have paid a higher price for a product/service from a socially responsible company even
when there were cheaper alternatives from less socially responsible / socially
irresponsible companies. *
Mark only one oval.
1

Strongly Disagree

Strongly Agree

14. I have paid a premium price for a product / service because of the CSR activities of the
company offering it. *
Mark only one oval.
1

Strongly Disagree

Strongly Agree

15. I have stopped buying products/services from a company which I found was not socially
responsible. *
Mark only one oval.
1
Strongly Disagree

5
Strongly Agree

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16. When presented with two alternative products/services, one from a socially responsible
company and the other from a less socially responsible/ socially irresponsible company, I
have picked the first choice. *
Mark only one oval.
1

Strongly Disagree

Strongly Agree

17. I have deliberately looked for a product/service I needed that is offered by a socially
responsible company. *
Mark only one oval.
1

Strongly Disagree

Strongly Agree

18. I will continue buying products/services from a company that is socially responsible even
when cheaper alternatives are known to me. *
Mark only one oval.
1

Strongly Disagree

Strongly Agree

19. I will not switch to a cheaper substitute from a socially irresponsible company *
Mark only one oval.
1

Strongly Disagree

Strongly Agree

20. I will continue buying products/services from a company that is socially responsible even
when it increases the price of its products/services slightly. *
Mark only one oval.
1

Strongly Disagree

Strongly Agree

21. If given the choice to stop buying from a socially responsible company, I will choose not to
stop. *
Mark only one oval.
1
Strongly Disagree

5
Strongly Agree

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22. If asked to sign a contract to only buy products / services from a socially responsible
company, I will choose to sign the contract. *
Mark only one oval.
1

Strongly Disagree

Strongly Agree

23. I will advice friends and family to stop buying products/services from a company I know is
socially irresponsible. *
Mark only one oval.
1

Strongly Disagree

Strongly Agree

24. I will recommend a product or service to friends and family because the company offering
it is socially responsible. *
Mark only one oval.
1

Strongly Disagree

Strongly Agree

25. I will not buy a product or service recommended by friends and family if it is by a socially
irresponsible company. *
Mark only one oval.
1

Strongly Disagree

Strongly Agree

26. I would buy a product or service recommended by friends and family from a company that
is socially responsible. *
Mark only one oval.
1

Strongly Disagree

Strongly Agree

27. I would openly state my displeasure towards socially irresponsible companies. *

Mark only one oval.
1
Strongly Disagree

5
Strongly Agree

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