Professional Documents
Culture Documents
I.
Segmentation
Targeting
Positioning
Male and
Female
Class B and C
most
of
the
Class B and C
Hygienic Person
people
go
and
Customize
Feeling
perfume
packaging
can
fresh
where
that
stores.
be
the customers.
place
all
the time
personalized by
place
where
Php165,000.00
Php20,000.00
Php25,000.00
Php30,000.00
Other Expenses
Php15,000
Total Cost:
Php255,000.00
Vision-Mission
Our vision is to be the leading retailer of customized perfume
and fragrances products in the Philippines.
Our mission is to distribute quality customized perfumes and
fragrances products that will satisfy our customers.
Business Objectives
The companys objective is to increase it sales up to 10% on its
first year of operating.
Tagline
Classy Scent. Classy You.
II.
perfume,
keeping
one
special
perfume
for
occasion
moments.
People have used perfume, oils and unguents on their bodies for
thousands of years in lesser or greater amounts dependent on fashion
whims.
Fragrances today has declined by 5% in its current retail value terms to
Ps 7.2 billion in 2013. Fragrances are challenged by the presence of
lower-priced imitation products sold in mall kiosks. Increases in levels
of disposable income coupled with Filipino consumers interest to new
scents and fragrances are expected to stimulate demand for these
products. Those imitators are perfume wholesalers who have suppliers
of impure perfumes.
They tend to mix the pure ones with water solution to increase the
volume and production. Dior, Yves St. Laurent, Nina Ricci, Channel and
Boss are some renowned perfume lines that are booming today. They
are high end perfumes which accommodate those in the class A and B
market trailed and famed by its sophistication, femininity/masculinity
and the abstract feeling it gives to the customers.
Customers
Employe
es
GRANJ
Company
Competit
ors
Supplie
rs
impact
the
business
it
supplies.
Close
supplier
attention
can
break
the
The
name
of
the
game
in
marketing
is
Board of Directors
President/Manager
Head Baker
Assistant
Assistant
Baker/Delivery
Baker/Delivery
Assistant Baker
Person
Person
General Manager - A major part involves leading and directing employees. She
delegates administrative tasks, such as accounting, paperwork and payroll, while giving
you the freedom to deal with other issues. In doing so, she ensures administrative
efficiency, proper procedure, implementation of policies and employee morale. The
duties for a general manager of administration may vary slightly from one business to
another, but they can be grouped into general categories.
Marketing and Sales Manager - A sales and marketing manager develops annual sales
strategies for a company. This includes setting sales goals, recommending whether the
company will add or drop products and determining which products the company
emphasizes based on ease of sale or profit margin. The sales and marketing manager
helps the sales team by creating ongoing activities that promote the company and its
products.
Operating Manager - Operations managers play a leading role in managing both raw
materials and personnel. Oversight of inventory, purchasing and supplies is central to
the job. Human resources tasks include determining needs, hiring employees,
overseeing assignment of employees and planning staff development.
Job Description
In an organization, the people should be effective and efficient. The company is
looking for optimistic, competitive, and hardworking people to work with. This would help
the company build a good organizational culture that would bring a good image to the
company. A person who is a graduate with a degree; depending on what job he/she is
applying for. Exceedingly approachable in addressing customer, and is willing to learn
new things.
The company requires our personnel valid IDs and certificates that will identify her
identity, this will eliminate fraud. Valid IDs such as Passport, Voters ID, SSS and any
other IDs that can be used to identify the identity of the person, Certificates such as
diplomas, Medical Certificate, NBI Clearance and Barangay Clear to determine where he
lives. The requirements for application should at least a graduate of a certain degree or
vocational courses.
The company will have sales staff/merchandise after three operating years. And
after five operating years, the company will add some employees listed below, and to
ensure that we have the sufficient income. The following list of personnel needed are
stated below:
Functional Areas
Job Title
No. Of
People
Needed
Monthly
Salary
Rate
(In Peso)
Job Description
Qualification
-Exceedingly
approachable in
addressing customer
inquiries or concerns;
-Knowledgeable with
the products,
services, price,
discounts, etc.;
- Maintains
cleanliness and
removing damaged
or outdated products,
providing optimum
display of products;
- Recording of calls
or reservation of
events.
- Introduce products
to customers different
mediums
- Monitors and
MARKETING
Sales Staff
or
Representative
3 (max. per
store)
Advertising
Specialist
(optional)
Advertising
Agency/
Company
10,000
(ave.
monthly
salary)
31,270
- Graduate of Marketing
or Advertising;
- Organized, detailoriented;
Who will be
working with the
perfumes
designs?
Delivery Agent
Graphic Artist
9,000
19,000
(average
monthly
salary)
- Sets up advertising
displays or arranges
merchandise on
- Graduate of any
degree course or fresh
graduates
- Experienced graphic
designer is a must
- Knowledge in Adobe
Photoshop
- Knowledge in
Microsoft Offices
- Knowledge in Web
Design
PRODUCTION
**Refer to your
Technical Plan
Sales Clerk
10,000
(Process Flow
Chart)
(average
monthly
salary)
Chemist
33,000
(average
monthly
salary)
Accounts
Officer or
Bookkeeper
2 (max. per
store)
8,000 (min.
for fresh
grad/1 yr.
of
experience
as an
employee)
counters or tables to
promote sales.
Maintaining
cleanliness in the
store.
- Stamps, marks, or
tags price on
merchandise.
- Answers
customer's questions
concerning location,
price, and use of
merchandise.
- Accepts payment
and makes change.
- Wraps or bags
merchandise for
customers.
- May keep record of
sales, prepare
inventory of stock, or
order merchandise.
- In charge of making
perfumes
- who will know the
customers preferred
perfume
- maintain reports,
documents and files
regarding testing of
perfumes
- the one who will test
a current perfume or
examine a
laboratory's current
means of testing to
find out if they can be
improved in scent
- Maintains the
growth targets of
finance in a
company; - Helps in
solving due accounts
of the past;
- Helps in improving
pricing of item and of
sales;
- Reviews all the
- Comfortable with
computer handling.
Should know how to
handle accounts
through computer
systems.
- Must have booking
and financial
accounting skills.
- Problem solving skills
- Graduate of BS
Chemist
- Two years of
experience
- Interpersonal and
communications skills
with the ability to
interact effectively;
- Expertise
FINANCE
Who will keep
records?
Who will do
accounts?
necessary
documents to avoid
disputes;
- Looks for areas to
cut the cost of the
company
Payroll
Clerk/AR
Personnel
1 (per
store)
14,400/10,
500
(average
monthly
salary)
- Collect and
summarize
timekeeping
information, obtain
overtime approvals,
calculate
commissions,
process employee
advances and
paybacks, process
and close periodic
payrolls, print and
issue paychecks,
process direct
deposit payments,
process paycard
payments, calculate
and deposit payroll
taxes, process
employment
verifications, process
and issue annual W-2
forms to employees
- Prepare bills and
invoices for sales or
services rendered;
Collect on accounts
by sending bill
reminders and
communicating with
customers via phone,
email, fax or mail;
- Record payments
by entering them into
a ledger or
accounting software;
Prepare cash and
check payments for
are necessary.
- Professionalism is a
must in every account
officers.
- Time management is
compulsory.
- Able to work with
teams and lead during
crisis.
- Should work as office
administrator.
- Degree holder of
Accountancy or other
related courses
pertinent to a job of
accounts receivable or
payroll is a must
- Applicants with
experience in the said
field is preferred
- Detail oriented and
good in interpersonal
communication
- Ethical and honest
bank deposit;
Reconcile the
accounts receivable
ledger to ensure that
all payments are
accounted for and
properly posted;
- Generate monthly,
quarterly or annual
financial statements
and reports detailing
paid and unpaid
invoices and other
accounts receivable
activity
ADMINISTRATIVE
Purchaser
HR
Recruitment
Officer
2 (max.)
3 (max.)
9,000
(average
monthly
salary)
15,000
(average
monthly
salary)
- Collects purchase
orders and
requisitions in order
to order materials,
goods and supplies.
- Review and track
inventories and order
as required and
againsts order.
- Interact with the
suppliers on a day to
day basis.
- Deal with non
supplied, under
orders, over orders
and damaged goods.
- Produce and
maintain all reports.
- Manage any
procurement
activities including
RFPs (Request For
Proposals).
- Helping draw up
plans for future
personnel needs
- Counselling staff
about any problems
they may have, either
at work or personally
- Oversee employee
services such as
health and safety as
- Candidate must
possess at least a
Degree in Business
Studies/Administration/
Management,
Commerce,
Economics,
Finance/Accountancy,
Banking, Marketing or
equivalent
- With experience on
the same field
- Good communication
skills
- Team oriented
- Good time
management and
organization skills
- Customer service
oriented
Communication
Specialist
15,000
(average
monthly
salary)
- A degree in public
relations, journalism or
another relevant field is
typically a requirement
of an entry-level
Communications
Specialist position.
- Excellent verbal,
written and
presentational skills
- Ability to juggle
different priorities and
meet deadlines
- Flexible in work and
detail oriented
- Awareness of current
affairs and a passion
for finding out new
information.
- Creativity
- Self-confident and
sociable ability to
network effectively
- Attention to detail
- Stamina, energy and
drive
-Ability to handle
pressure
Performance Appraisal
To ensure sustainability the company will hire and train employees. Employee requires
the following:
advantage.
Financial must be an accounting or financial graduate
The company should be update with the new trends in the industry, to be able to
compete with other competitive companies. Innovating, re-inventing and making a new
product will meet the demand of the customers.