Evidencia 12: Exportation case

1. Crear en ingls un caso de exportacin, sobre un producto caracterstico

de su regin.
2. Una vez escogido el producto, disee una ruta de distribucin desde su
centro de produccin hasta el usuario final.
3. La evidencia debe cumplir con los siguientes parmetros:
Presentation.
Introduction.
Objectives.
Exportation case.
Conclusions.
Esta evidencia debe enviarse en formato de Microsoft Word o PDF, a travs de
la plataforma virtual de aprendizaje, as:
1.
2.
3.
4.

Clic en el ttulo de esta evidencia.

Clic en Examinar mi equipo y buscar el archivo previamente guardado.
Dejar un comentario al tutor (opcional).
Clic en Enviar.

Evidencia 12: Exportation case

PLAN DRIED PINEAPPLE EXPORT to Germany
As principal foundation has the use of existing commercial relations with the
European Union and especially with Germany, which seeks to open new
markets for non-traditional exports in which the raw material has gone through a
transformation process, just as It is expressed exploitation of potential geospatial conditions of Colombian territory as a competitive advantage.
The pineapple was selected as the ideal fruit to cross the dehydration process
based on their physical and nutritional characteristics, throughout the work
described from growing the fruit itself to the different processes exist where
dehydration is emphasized in the selected for this project by reference to the
benefits.
Moreover a whole market analysis in which the German consumer behavior,
income per capita, competition, the various international export mechanisms
and regulations necessary to enter this market is involved is done. Finally, the
financial viability of the project in which the projections for the first few years of
operation and expected rates of return were conducted develops.

INTRODUCTION
Because of global warming the global climate has presented a series of sudden
and unexpected changes, leading to different economic activities such as export
and import of foods such as fruits and vegetables throughout the world has
become a very complex process. However, processes such as dehydration,
which are based on the latest technological developments, are a key alternative
to carry out the established negotiations.
When considering the variety of fruits that occur in countries located in the
tropics, such as Colombia, and taking into account that there are countries that
have little land suitable for cultivation or do not have the conditions required, the
idea of making a research on the feasibility of exporting tropical fruits to
European countries.
As you begin to develop depth this project we found that pineapple is one of the
most representative and most nutrient load, which lends itself to the realization
of fruit dehydration process.
In the process of investigation it was found that when contemplating the horizon
of countries in the European Union, there are many repetitive patterns of
behavior with respect to food. Whether these trends so marked in certain
segments den is attributed to culture and the different generations that are part
of the essence of these nations. The most representative of the investigation
case was still that of Germany, a country in which an integrated largely by older
adults who present in their diet tend to consume products rich in natural
vitamins and minerals population is observed, which They found in original form
in fruits and vegetables, a fact that becomes our target market.

OBJECTIVES
From a practical standpoint, it seeks to develop this project with the idea of
obtaining as a result the economic and technical evaluation of dehydrated
pineapple to export to Germany.
Finding from research and comparison between different suppliers, which
meets the characteristics required to be part of the value chain.
Evaluate requirements to export and market dried pineapple under optimal
conditions with available technology.

PRODUCT:
DRIED PINEAPPLE
Origin:
The different written sources describe the Spanish and Portuguese settlers
placed the first pineapples in South American countries, mainly those who were
in the tropics. Likewise, the literature shows that in Colombia the first found
pineapples were cultivated by the Indians, they argued the Spaniards. Such fruit
was part of the daily diet of the local population as it was a great source of liquid
Objective market:
At first it was considered that the country to which were to focus the efforts of
international trade should belong to the European Union, because their per
capita income and socio-cultural level, which contribute to appreciate a best
quality product to export. In order to obtain a 16 economic viability of the
business it requires that counterparty with a margin of safety against such
uncertainty and political and economic instability.
Profile of logistics from Colombia to Germany:
Logistics company both internally and externally, it is essential to increase
competitiveness in the international market item. Today, organizations must
have clear costs, activities and processes so as to achieve add value to the
product and the process. On the contrary if an employer neglects logistics
business buyer would choose international competition for serious errors may
occur and the product may not reach the buyer or get in conditions not agreed
or appropriate.
External Logistics:
It is vital to conduct a study of the conditions that can be exported to Germany
from the point of view of logistics. Therefore, then these aspects will be
discussed with regard to this research. External logistics begins at the time the
product is in the place of enlistment for international shipment, which must take
into account the possible connections with Germany in this case.
Maritime Transportation:
This medium is direct with the ports of northern Germany, especially with the
Bremen-Bremerhaven and Hamburg. However, in this country there are more
than 60 ports and sub-ports.
- Port of Hamburg specializes in container reception, becoming the eighth port
traffic worldwide as handles TEUs32 approximately 2,500 per day. It has 4
terminals, special to receive ships with 18 container stacks on deck containers,
and another 8 terminals for perishable cargo, general cargo and other cargo.
These ports are equipped with great facilities transshipment of cargo and very

good facilities for storage, special load to keep protected from moisture and
possible climate changes.
- Ports of Bremen-Bremerhaven: Located in a strategic location because it has
connections to most ports in northern Europe because of its proximity to the
North Sea. It specializes in containers. So this port has 15 terminals including 2
for containers, 1 for other cargo and 12 which are divided between distribution
centers and reception of other products.
To choose the port must be analyzed variables such as lines offering service
between Colombia and Germany, the distance between the point of production
and the port or between the port and the destination, conditions Terminal, fees,
equipment and safety.
The average rates in 2015 are as follows for a trip between Barranquilla and
Hamburg. For a 20 'container are $ 1,410 USD in the Naviera 14644 Commercial Agent: Company 409033. Approximately delay 24 days in transit by
Naviera EVERGREEN MARINE CORPORATION (EMC) - Commercial Agent:
GLOBAL SHIPPING AGENCIES SA, unlike 36 days later that the maritime line
MAERSK lINE - Commercial Agent: MAERSK - lINE COLOMBIA SA However,
the best rate is given in Cartagena trip - Hamburg which is $ 600 USD for the
Naviera 14634 - Commercial Agent: Company 4956 for the same type of
container.
Distribution channels:
For the marketing of the fruit is the most appropriate channel retailer
(supermarkets or shops) which is the main way to distribute the fruit. This seeks
greater access to the German population.

CONCLUSION
It is concluded from this research that business dried pineapple export to Germany
under the proposed conditions is viable.
Germany is a good target market because it is a country that offers a lot of security and
reliability with respect to the level of sales. In addition, the Germans have the
appropriate profile for dehydrated pineapple consumer, in terms of age, purchasing
power, their eating habits, among other considerations.
Logistics structure allows easy access to the market. Macroeconomic indicators also
show the great strength of this country from the point of monetary and financial terms.
Customs regulations and existing international agreements between Colombia and
Germany are favorable for business. Despite the large number of standards that must
be met for dried pineapple export to Germany, this business is feasible.
It is necessary to respect the standards established by the European Union and the
German government, for which the most important is the protection of human health.
From a logistical point of view it should make a clear and comprehensive strategic
planning.