20160830

ARO / MMX
3 ARO / MMX

IX Survey
13

2016 08 30

I
X

ARO / MMX

2016 08 30

comScore

2016 08 30

A
R
O

2016 6 812.3 PC 63.2%

PC 6
142.2
10.9
PC Top 10

2016 6 PC

63.2%

PC

812.3
295.8

142.2

6
7

10.9

10

2016 08 30

DesktopcomScore MMXARO2016 06

A
R
O

PC /

59.4%
PC

40.6%
PC
34
15-24
6-14
45-54

40.6%

119

6-14

123

15-24

101

25-34

107

15-24
25-34
35-44

45-54

45-54

55+

55+
100

141

6-14

35-44

0
2016 08 30

A
R
O

117

100

DesktopcomScore MMXARO2016 06

2016 / 2015 6
PC

2015
10.7%

26.8%

25.1%

2016
- 7.8%

- 6.6%

- 6.9%

9.9%

11.5%

25.0%

23.4%

2016

2015

25.8%

55+

- 45.3%
- 1.9%

6.3%
25.3%

16.9%

+ 49.8%

25.3%

25.3%

- 25.1%

19.0%

17.8%
6.4%

45-54
19.1%

+ 5.8%

20.3%

35-44
25-34

12.3%

+ 15.8%

14.2%

15-24

16.5%

+ 7.7%

5.9%

+ 21.9%

7.2%

6-14

4.0%

+ 58.9%

2016 08 30

PC
35

55

25-34 45

25-34

25-34

DesktopcomScore MMXARO2016 06

A
R
O

2016 6 PC Garena (23.1%) PC

6
League of LegendsGame168twitch PC
twitchLeague of Legends

Top 5 PC

Garena

2,972

23.1%

2,617

20.4%

LoL

1,931

()

Game168

1,577

12.3%

twitch

1,278

10.0%

2016 08 30

16.6, 136.4

160.0

1,587
400
840

15.0%

* ()

180.0

148

()

140.0

13.1, 109.6

120.0

twitch

League of Legends

100.0
80.0
60.0

4.6, 34.0
16.0, 8.2

40.0
2.8, 1.4

20.0
0.0

709

-20.0

A
R
O

0.0

5.0

10.0

15.0

20.0

DesktopcomScore MMXARO2016 06

PC twitch
PC GarenaLeague of Legendstwitch 6-24
League of Legends
Game168 25-44 Game168 25
Top 5 PC /

Garena

League of Legends

Game168

twitch

69.8%

68.6%

75.0%

63.9%

81.7%

50.4%

39.9%

26.7%
53.0%

56.3%

6-24
25-44
45

51.0%
34.9%
14.7%

2016 08 30

46.2%

13.8%

29.7%
13.9%

36.8%
22.3%

10.3%

DesktopcomScore MMXARO2016 06

A
R
O

PC twitch
twitch 153.1
Game168 45
League of Legends 45 90.3
Top 5 PC ()

Garena

41.1

9.7

25-44

7.0

45

6.8
0

2016 08 30

140.6
111.4

1.5
59.7

1.7

90.3
0

61.7

0.8

109.1

19.8

153.1

1.3

114.6

40.1

1.5

82.5

31.9

9.4

twitch

Game168

118.7

18.7

4.6

6-24

League of Legends

A
R
O

DesktopcomScore Segment Metrix ARO2016 06


2016 6 812.3 PC
PC 63.2%

142.2
10.9

PC (59.4%)
15-24
34 6-14
45-54

2016 08 30

35
55 (21.9%)
25-34 45
25-34

A
R
O


2016 6 PC
Garena
League of LegendsGame168
twitch

twitchLeague of Legends PC

PC
twitch
GarenaLeague of Legends
twitch 6-24
Game168 25

2016 08 30

Game168 45
PC

A
R
O

IX

2016 08 30


2016 8 5
8 1,371

I
X

2016 08 30

Key Findings

94.4%

(50.2%)

Candy Crush Saga

30.7%

31 Angry
Birds

Candy Crush Saga

Angry Birds
31

2016 08 30

(23.8%)(22.6%)

///
(28.3%)
103

I
X

94.4%
92.1%

91.1%
I
X

30.7%
27.4%

+3.3%

2016

32.0%

2015
2014

0%

25%

50%

75%

100%

Base2016 N=1,371
2015 N=1,660
2014 N=1,768
Aug. 2016

94.4%
20-24
(30.7%) 3.3%

2016 08 30

4.78

5.03

5.07

4.41

4.66

4.51

9.8%

7.7%

9.1%

11.5%

6.1%

10.3%

22.2% 20.1% 19.0%

23.7%

26.0% 30.1% 28.5%

24.1% 23.9%
30.7%

44.3%

2014

31.8%
2016

22.8% 24.0%

I
X

1
1-3

48.1% 47.9%

2015

(/)

2014

40.9%

37.1%

4-6

2015

2016

Aug. 2016

5.07 4.51

2016 08 30

29.95

30.27

34.79

37.29

38.17

11.3%

10.9%

11.8%

13.5%

18.1%

14.4%

18.4%

19.7%

32.6%

25.4%
16.5%
2014

37.7%

26.5%

19.0%

34.24

(/)

10.6%
23.8%

I
X

61
45.7%

32.0%

33.6%

46.5%

31-60
11-30

20.6%
17.6%

15.5%

19.5%

12.5%

5.2%

12.6%

9.8%

2015

2016

2014

2015

9.3%
9.8%

6-10
5

2016

Aug. 2016

31
30
2016 08 30

40%

30%

2014

20%

I
X

2015
2016
10%

2014
2015
2016

0%
6

10 11

12 13 14 15 16 17 18 19 20 21 22 23 24

Aug. 2016

6 8 9
20-24 12 30-34

2016 08 30

2016
2015
2014

0%

43.2%
44.0%
43.6%

29.2%
28.7%
33.7%
27.3%
43.4%
30.9%
25.6%
32.2%
45.5%
19.4%
17.5%
29.7%
15.7%
13.0%
13.0%
10%
20%
30%
40%
50%

Base2016 N=1,294
2015 N=1,529
2014 N=1,611
Aug. 2016

23.6%

2016
2015
2014

13.3%

33.5%
28.7%
24.6%

12.8%
15.0%
16.9%
11.7%
17.9%
14.4%
11.5%

43.2%
45.8%
44.3%
43.4%

32.2%
29.4%

0%
10%
20%
30%
40%
50%
Base2016 N=420
2015 N=455
2014 N=566
Aug. 2016

2016 08 30

I
X

TOP 5
TOP5

TOP5

Candy Crush Saga

23.1%

Candy Crush Saga

28.2%

6.3%

Angry Birds

4.1%

31

3.7%

4.0%

Angry Birds

3.6%

31

3.6%

3.3%

2.9%

Base 2016
N=1,294
Aug. 2016

Base 2016 N=420

Aug. 2016

Candy Crush Saga

Angry Birds
31

2016 08 30

I
X

9.12

9.75

8.93

7.6%

13.7%

17.5%

17.0%

13.2%

16.8%

14.5%

15.1%

13.8%

21.5%
18.7%
12.6%
17.1%
22.6%

2014

14.2%
23.2%

2015

15.1%
25.9%

2016

9.53
7.5%
24.2%
16.8%
12.4%
17.2%

10.99

9.47

16.6%

21.2%

18.5%
18.3%
14.3%
14.5%

22.0%

17.8%

2014

2015

(/)

I
X

10.8%
14.1%
16.5%
14.6%
22.7%

2
1-2
6-1
3-6
1-3
1

2016

Aug. 2016

8.93 9.47

2016 08 30

2.76
4.0%
16.1%

2.60

2.50

2.4%
14.0%

2.0%
12.0%

3.36
9.9%
18.9%

79.9%

83.6%

85.9%
71.3%

2.90

2.82

4.6%

4.3%

18.7%

17.2%

()

I
X

76.7%

78.4%
7
4-6
3

2014

2015

2016

2014

2015

2016

Aug. 2016

2016 08 30

50.2%

23.8%

16.2%

60.0%

22.6%

14.4%

40.9%

28.3%

27.3%

13.3%

20.6%

12.9%

19.4%

0%

20%

40%

60%

Base 2016 N=1,371

Aug. 2016

0% 10% 20% 30% 40% 50% 60% 70%

Base2016 N=1,371
Aug. 2016

(50.2%)
40(23.8%)(22.6%)
(60%)(40.9%)
40

2016 08 30

I
X

/
//

27.0%

30
18.2%

31-60
28.3%

Base 2016 N=1,371

Aug. 2016

301

I
X

24.7%

91-200
201-300

58.9%

13.7%

61-90
71.7%

103(/)

9.8%

41.1%

6.7%

BaseN=388
Aug. 2016

///
103 90
(58.9%)

2016 08 30

46.8%

44.3%

38.1%

33.1%

I
X

26.6%

16.8%

12.4%
0%

20%

40%

60%

BaseN=388
Aug. 2016

(46.8%) 19
(44.3%) 40
(38.1%)(33.1%)

2016 08 30

VR()

AR()
6.4% 2.5%

20.9%

33.5%
36.7%

1.9%
6.4%

19.7%

36.2%
35.8%

Base2016 N=1,371
Aug. 2016

Base2016 N=1,371
Aug. 2016

AR()(Pokmon Go)
VR()3D(Temple Run VR)

AR() VR()
24

2016 08 30

I
X

2014

2015

2016

91.1%

92.1%

()

4.78

5.03

()

29.95

30.27

()

9.12

()

2.76

2014

2015

2016

94.4%

32.0%

27.4%

30.7%

5.07

4.41

4.66

4.51

37.29

38.17

34.24

9.75

8.93

9.53

10.99

9.47

2.60

2.50

3.36

2.90

2016 08 30

34.79

I
X

2.82

(IX Survey)

CyberPanel

2016/08/052016/08/08
N=1,371
95%,2.65%
201607

2016 08 30

685

50.3%

686

49.7%

19

193

15.3%

20-24

125

9.8%

25-29

122

9.4%

30-34

144

11.4%

35-39

156

11.7%

40

631

42.4%

646

48.3%

353

25.3%

372

26.5%

I
X

marcom@insightxplorer.com