Professional Documents
Culture Documents
Agenda
Sofrecom Group, part of France Telecom Orange Group
Broadband market and trends
26/11/2010
P. 2
Tunisia
An international footprint
Jordan
United Kingdom
Belgium
France
Egypt
Poland
Austria
Switzerland
Spain
Slovakia
Mali
Senegal
Guinea - Bissau
Guinea
Moldavia
CDI
Romania
Armenia
Niger
RCA
Cameron
Ouganda
Equatorial
e
Guinea
Kenya
Dominican Republic
Madagascar
Mauritius
Vanuatu
Caribbean
Botswana
Reunion
54 B revenues
P. 3
France
Europe
AMEA /
RoW
Expertise
Sofrecom provides consultancy
in more than 100 countries : we
build solutions for telecom
players, structure operators,
can manage companies and
help creating value
Governments
Investors
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Networks &
Operations
Information
Systems
Key figures
More than 1000 consultants
& experts
2009 turnover: 105 m
ISO 9001 certification
Established in 1966
Poland
Morocco
El Salvador
Libya Jordan
Egypt
Algeria
Senegal
Yemen
Our clients
Vietnam
Thailand
Indonesia
Investors
our subsidiaries
branches & presence
Argentina
Groupe France Telecom
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P. 5
Strategy &
Marketing
Business planning
Offers design &
launch
Distribution & sales
promotion
Communication &
operational marketing
Churn & loyalty
management
Innovative products :
IPTV, multiplay,
audience, m-payment
CRM policy
Commercial
processes (distribution
support, customer
service, billing)
Change management
Audit & risk
management
Quality management
Revenue assurance
Fraud management
Networks
&
Services
Information
Systems
Advice on tools choice
Technology expertise:
Broadband,
backbones, NGN,
WiMax, 2G-3G
Global network design
Engineering & RFP
Contract supervision
Roll-out management
Commissioning
QoS Improvement
Operation
enhancement
Due Diligence
Management services
Human resources & training
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Sofrecom has
conducted the 6 major
Mobile launches of FT
Orange Group over the
past 3 years
Sofrecom is also
launching Greenfield
operations out of
Orange footprint :
Tunisia, Pakistan,
Uganda + 3G launches
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P. 7
Emergence of
Orange
GSM technology re-branding
>1990s
>2000
>2005
>2007
Convergence
+ New Models
Today
Today, our challenge is to accompany
Growth (audience, contents, health,
convergence) and to continue
supporting Greenfields
P. 8
Some references
Shadow Management and Management
Al Madar Libya
Teleyemen
Ethio Telecom
Revenue assurance
Data accuracy and internal fraud prevention (Telecom Argentina, PT
Telkom Indonesia, CIT Ivory Coast, AT-Algeria, etc.)
Measurement of atypical interconnection traffic TPSA Poland
Overconsumption Management Process TPSA Poland
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P. 9
Broadband market
and trends
In emerging markets, mobile networks are cheaper and easier to deploy than fixed-line
networks and are frequently the only telecommunications service available to consumers.
In Europe, Asia, the U.S., and Canada, younger consumers are increasingly opting out of the
fixed phone network and using mobiles for all voice communications. Continued fixed-mobile
substitution will keep mobile subscribers central to the fortunes of international carriers for
years to come
Convergence is everywhere
Convergence was only a word in 2006. Two years later, it has become an obvious fact. As of
today, it takes two new forms:
The possible mixture of offers or services unties the imagination.
Under the term Open world, each of the major players attempts to attract the greatest worldwide
community of developers to their profits.
Google and Apple are trying to attract vast communities of developers, chasing good ideas well
beyond their own respective R&D centres.
The services are instantly available and can be used by competing operators customers
as well.
The attitude of Nokia, Apple or Google with their Application Stores is driving operators to change
their own operating procedure and to adopt the from subscribers to consumers method.
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P. 11
Global trends
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P. 12
One of the fastest growing regions for the mobile phone industry is the Asia Pacific region.
Asia is an area of contrasts, between the industrialised markets of Japan, South Korea,
Australia and New Zealand, and the developing economies, some of which are
massive, namely China and India.
More than 8 countries (including Bangladesh, Cambodia, India, Indonesia, Laos, Pakistan,
Sri Lanka and Vietnam) should see an increase of more than 500 million subscribers
before 2012, which represents 37% of the total market in Asia.
China and Asia Pacific are the regions which will offer most growth in the years to come
but it is not without risk. These emerging markets have low incomes and weak ARPU
(average revenue per user), just US$3.90 per month in some countries. Moreover, more
than 85% of mobile users in these markets are prepaid subscribers. The challenge for
mobile phone operators is to introduce new business models with attractive fixed price
plans.
In Indonesia where 3G networks have been up and running for several years but whose
market did not really get off the ground until 2008 there are already plans to migrate to
4G in the short to medium term, with a service launch scheduled for late 2013.
Asia-Pacific has the lowest ARPU levels of all the regions covered, and there is significant
churn in countries such as the Philippines, where Globe averaged over 7% churn per
quarter the last three quarters of 2009, and especially Indonesia, where 3 (an MNO)
reported a striking 24%+ churn per quarter in 2009 (source: Wireless Intelligence, 2010).
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Broadband Global
WiMAX represents 0,8%
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P. 14
18/11/2010
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Open questions ..
Does WiMAX still have a role?
How to positioning WiMAX successfully in emerging markets
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P. 16
WiMAX experience
feed back
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P. 18
Delivery processes
Connectivity with your network will require end user equipments,
OSS and inventory solutions are a key success factor or would
generate important loss for the operator
Revenue Assurance
Due to the tight margin, a careful revenue control should be a major
priority
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P. 19
Sofrecom Indonesia
Sofrecom Indonesia
More than 30 years of cooperation on the field
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P. 21
Sofrecom Indonesia
Sofrecom Indonesia mission is to
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P. 22
Training
BSS OSS
Mediation, DigitalRoute
Billing for greenfield
GIS Marketing
Network Testing Tools
Other domains
Sofrecom Indonesia
Banking
Public Utility (Water and electricity)
Traffic solutions
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P. 23
26/11/2010
P. 24
Thank You
Argentina
Morocco
Algeria
France
Poland
Dubai
Indonesia
Thailand
Vietnam
P. 26