Professional Documents
Culture Documents
style improvement
quality improvement
3. Marketers need to identify the hierarchy of
attributes that guide consumer decision making
in order to understand different competitive
forces and how these various sets get formed.
This process of identifying the hierarchy is
called ________.
market estimation
brand association
market partitioning
market valuation
4. What is the perceived monetary value of the
bundle of economic, functional, and
psychological benefits customers expect from a
righteousness
7. Company X's principal strength is its
inbound and outbound logistics system; its
relative weakness, however, is after-sales
service. Its competitor, Company Y, however
is often plagued with lagging shipments and
an inflexible distribution setup. Company Y
remains successful because it maintains a fully
staffed service department and, as a result, the
company is known for its dependable service.
This type of analysis allows them to identify
ways to build on relative strengths and avoid