Tourist Statistics 2010 New PDF

GOVERNMENT OF KERALA
DEPARTMENT OF TOURISM
KERALA TOURISM STATISTICS 2010
Prepared By
RESEARCH& STATISTICS DIVISION

fjldjf
FOREWORD
We are looking at the gathering of data on tourist arrivals to Kerala as an
ongoing process and not just as a one-time exercise. The data thus collected would
serve the department to analyze, assess and come up with decisions that would
give more edge to our planning, marketing and promotional works.
Travelers from all over the world visit Kerala and it is crucial for the
Department of Tourism to understand the approach and behaviour pattern of travelers.
The findings in Kerala Tourist Statistics 2010 will be of significance, which will
have a bearing on the decisions that we take and the course of action that we chart
out in the nearby future. This book covers data pertaining to international and national
tourist inflow, the key markets, trends in tourist arrival and earnings from tourism etc
for the year 2009 also.
I hope this book will be very useful to the planners, research scholars, academicians
and stakeholders of the tourism industry.
Thiruvananthapuram
RANI GEORGE IAS
01.02.2012
DIRECTOR,
fjldjf
fjldjf
T. K. MANOJKUMAR IAS
SECRETARY (TOURISM)
MESSAGE
Tourism as an industry relies a great deal on the number of travelers
visiting and making use of facilities at a destination. Globally, Kerala has grown in
size and stature as a travel destination of repute.
Kerala is a small geographical entity, compared to other travel destinations
in India. Over the years, we are witnessing steady growth in tourist arrivals. In this
background, a continuous and time-bound data collection on tourist arrivals would
help us to anticipate and to get a clear insight of our priorities in developing tourism
as a major industry in the State. The Kerala Tourism Statistics 2010 would enable
Kerala Tourism to visualize, plan and execute programmes that would further
augment the satisfaction level of visitors to Kerala in the coming years.
T. K. MANOJKUMAR IAS
ADMINISTRATORS OF KERALA TOURISM

Shri. A. P. ANILKUMAR
Hon. Minister for Tourism,
Welfare of SC & Backward classes
Govt. of Kerala,
Govt. Secretariat,
Thiruvananthapuram 695 001
Shri. T. K. MANOJKUMAR IAS
Secretary (Tourism)
Govt. Secretariat,
Smt. RANI GEORGE IAS
Director,
Department of Tourism,
Park view,
Ph: 0471-2333833,2331663
minister@keralatourism.org
Ph:0471-2322056
manojkumar@keralatourism.org
Sri. VIJAYAN THOMAS

Chairman,
Kerala Tourism Development
Corporation Ltd
Corporate office,
Vikas Bhavan P O ,
Dr. RATHAN.U KELKAR IAS
Managing Director,
Kerala Tourism Development,
Corporation Ltd, Corporate office,
Vikas Bhavan P O ,
Thiruvanthapuram 695 033
Shri. SHAJI MADHAVAN
Managing Director,
Bekal Resorts Development Corporation,
KVS Hyper Market Building
Bekal -671 318
Shri T P NARAYANANKUTTY IFS
Director, Eco-Tourism Directorate
TC 26/849(1), University Womens Hostel Jn
Vazhuthacaud , Thiruvananathapuram
Ph: 0471-2322547
Fax: 0471-2322279
director@keralatourism.org
Ph: 0471-2311699
Fax: 0471-2727521
chairman@ktdc.com
Ph:0471-2727108
rathankelkar@keralatourism.org
Ph: 0467-2239345
brdcltd@bsnl.in
Ph: 0471-2329770
Fax: 0471-2337037
info@thenmalaecotourism.com
Shri. U. V. JOSE
Director,
Kerala Institute of Tourism &
Travel Studies, Residency, Thycaud,
Thiruvananthapram
Ph: 0471-2329539, 2329468

Fax: 0471-2323989
Jose@keralatourism.org
Shri. S.ANILKUMAR
Managing Director, TRKL Ltd,
TC 16/1364, Paris Road, Bakery Jn.,
Ph: 0471-2336733
Fax: 0471-2336433
anil@trkl.co.in
CONTENTS
Chapter
Title
Page No.
Important Statistics of Kerala State
13
Kerala Tourist Statistics 2010
19
Indian Tourism Scenario
73
World Tourism Scenario
85
Domestic Tourism in India
93
Approved Hotels
101
Travel Trade
107
Human Resource Development
111
Surveys and Studies
119
9.1
Introduction
121
9.2
Objectives of the Survey
121
9.3
Methodology
122
9.4
Report on International Tourists
127
9.5
Report on Domestic Tourists
143
9.6
Conclusions and Recommendations
159
10
Overview of 2009
Flash Report on Tourist Statistics 2011
Appendix
167
185
193
fjldjf
OFFICERS ASSOCIATED WITH THE PREPARATION OF
Smt. RANI GEORGE IAS

DIRECTOR (TOURISM)
SHRI. K .V . RAJEEV
RESEARCH OFFICER
Shri. S.VINAYACHANDRAN
STATISTICAL ASSISTANT. GR. I
SOURCE OF DATA
The Statistics contained in this book are complied on the
basis of monthly data collected by the department of Tourism
from accommodation units all over Kerala, India Tourism
Statistics 2010 and from various studies conducted by
Kerala Tourism and India Tourism
CHAPTER 1
IMPORTANT STATISTICS OF KERALA STATE
fjldjf
IMPORTANT STATISTICS OF KERALA STATE

1.1
KERALA AT A GLANCE
Kerala, popularly known as the Gods Own Country is a lush green strip of land lying between the
Arabian Sea and the Western Ghats. It has an area of about 38,863sq.km and is inhabited by about
33.39 million people as per Census 2011. It is located at the South-West tip of India and is on the
top among all the Indian States in terms of different human development indicators. Some of the
basic facts about Kerala are summarized below;
1.1.1
GEOGRAPHICAL FEATURES
Location: The State lies between 80 18 and 120 48 north latitude and between 740 52 and 770 48
of longitude.
Capital
Thiruvananthapuram
Area
38,863 sq km
Water bodied
945.3 sq km
Forest Area
9400 sq km
Time
GMT + 5:30
Districts
14 Nos.
Taluks
63 Nos.
CD Blocks
152
Villages
1453
Panchayaths
978
Corporations
5 Nos.
Municipalities
60 Nos.
Cultivated Area
20.89 lakh ha
Currency
Indian Rupee
Climate
Tropical
Wetlands
0.39 lakh ha
Summer
February May
Monsoon
June September
Winter
October January
Highest Peak
Anamudi
Longest River
Periyar
Average Annual Rainfall
2900 mm
KERALA TOURISM STATISTICS 2010 15

1.1.2
POPULATION PARAMETERS
Total Population (Census-2011)
33.39 million
Male Population
16.021 million
Female Population
17.366 million
Density of population
859 per sq. km
Population
2.76 per cent
Sex Ratio
1084 women for 1000 men
Literacy Rate
93.91 per cent
Male Literacy Rate
96.02 per cent
Female Literacy Rate
91.96 per cent
Languages Spoken
Malayalam
Share of Kerala in the total
Hindi
English
1.1.2
DEVELOPMENT INDICATORS
Per-capita income in 2009-10
Kerala
National
(Rs)
Average (Rs)
52984
38155
8.9%
6.0%
Life expectancy at birth
74.0
63.5
Infant mortality Rate
13
55
Birth Rate
14.6
22.8
Death Rate
6.6
7.4
MMR (per lakh nos birth)
110
301
(at 2004 05 prices)

Per-capita income growth over
the previous year

TABLE 1.1: DISTRICT WISE AREA & POPULATION (CENSUS 2011)
Population
Sl. No.
District
Area in sq.km
Male
Female
Person
Thiruvananthapuram
2192
1584200
1723084
3307284
Kollam
2491
1244815
1384888
2629703
Alappuzha
1414
1010252
1111691
2121943
Pathanamthitta
2637
561620
633917
1195537
Kottayam
2208
970140
1009244
1979384
Idukki
4358
551944
555509
1107453
Ernakulam
3068
1617602
1662258
3279860
Thrissur
3032
1474665
1635662
3110327
Palakkad
4480
1360067
1450825
2810892
10
Malappuram
3550
1961014
2149942
4110956
11
Wayanad
2131
401314
415244
816558
12
Kozhikode
2344
1473028
1616515
3089543
13
Kannur
2966
1184012
1341625
2525637
14
Kasargode
1992
626617
675983
1302600
Kerala
38863
16021290
17366387
33387677

CHART 1. DISTRICT WISE AREA (IN SQ. KM)
CHART 2. DISTRICT WISE MALE FEMALE POPULATION OF KERALA
CHAPTER 2
KERALA TOURIST STATISTICS 2010
fjldjf
2.1
KERALA TOURISM: A BACKAGROUND PAPER

The tourism industry has taken the state of Kerala to the global map with its branding. The
brand name of Kerala, Gods Own Country has become popular around the world. Kerala has an
active tourism industry which has been accepted as one of the most suited industries for Kerala.
Foreign Tourist arrival to Kerala during the year 2010 was 6,59,265. It showed an increase of
18.31 % over the previous year. Domestic Tourist arrival to Kerala during the year 2010 was
85,95,075. It shows an increase of 8.61 % over the previous year. Foreign exchange earnings for
the year 2010 was Rs.3797.37 Crores. This recorded an increase of 33.09 % over the previous
year. Total Revenue (including direct & indirect means) from Tourism during 2010 was Rs.17348
Crores, showing an increase of 31.12% over the previous years figure. In India , Foreign Tourist
Arrival during 2010 was 5.58 million with a growth rate of 8.1% as compared to the previous year
The tourism sector of Kerala responded with substantial efforts to reinforce promotions,
creating innovative policy directions to diversify products and markets that could hedge future
risks, and strengthen Keralas renowned Public Private Partnership (PPP) .
KERALAS MODEL FOR SUCCESS

In order to develop itself as a world class tourist destination, Kerala has successfully
adopted the following measures.
x
Strong brand positioning
Thinking out of the box
Product differentiation
Model public private partnership
Tremendous political support
Public acceptance
Vibrant Private sector
INDICATORS ON OF ECONOMIC IMPACT OF TOURISM
Foreign Exchange Earning during the year 2010 was Rs.3797.37 crores
Total Revenue generated from tourism in 2010 came to Rs. 17348 crores
Tourisms contribution to States GDP was around 9 %
The average per day expenditure of a foreign tourist was
The average per day expenditure of a domestic tourist was Rs.1800/-
The average length of stay of a foreign tourist was 16 days
The average length of stay of a domestic tourist was 6 days
Rs.3600/-

GLOBAL ECONOMIC RECESSION AND KERALA TOURISM
The Visit Kerala Year 2009
was
launched with attractive incentives by way of value
additions for foreign tourists visiting Kerala during this period .Complimentary value additions
were shared between airlines like Jet Airways
viz: Jet2Kerala, hotels and tour operators .
Login.Kerala , a series of new IT initiatives aimed at the traveller and the tourism trade was
launched on 08.07.2009 by the Honble
Minister for Home, Vigilance and Tourism at
Thiruvananthapuram .The newly introduced initiatives including easy-to-use user interfaces ,

databases and payment gateways, will mark the transformation of the Kerala Tourism website ,
www.keralatourism.org , from an information based to a transaction based one. Login.Kerala
online initiative rolled out a series of web based projects targeted at travelers and the tourism
trade and also transformed www.keralatourism.org into a prime resource for sales promotion
and tourism research. The ten initiatives launched under Login.Kerala
made Kerala more
accessible to travellers and it created more opportunities for small -time entrepreneurs in the
state to reach out and access new markets.
To counter the negative impact of terror attacks on tourism, the department has taken
suitable, corrective steps by way of putting up the security updates for foreign tourists on the
website. Confidence building measures are also undertaken by way of organizing fam tours and
road shows to ward off unnecessary fear of terrorism from a distance. In addition to this, Kerala
tourism is encouraging promotion of Tourist Police as a specialized cadre with a blend of skills
like hospitality and security services.
The agenda to reach out to people is also manifest in the departmental programme on human
resource development, which is inclusive and involves service providers even in the lowest strata
of the market. This also includes the informal economy segment, which does the Capacity
Building for the Service Providers (CBSP) scheme. It covers, a wide category of functionaries
such as servers, waiters, helpers, front office staff, reception counter staff, taxi drivers etc .
The first
thematic conference titled Responsible Tourism The industry Perspective
provided a platform for direct interaction between the demand and the supply sides of
Responsible Tourism. It enabled a clear understanding of visitor requirements by service
providers, while keeping requisite safeguards in place , such that tourism outcomes could be
optimized for mutual benefit.
Utsavam, the Kerala Arts festival for the promotion of local cultural programmes, bagged the
national award: Best state-most innovative cultural initiative. The aim of this festival is to
revive and conserve the endangered traditional folk and classical art forms of Kerala. The Kerala
State Folklore Academy is the nodal agency to select the art forms and the artists. The District
Tourism Promotion Councils (DTPC) are the executing agencies and it is organized with the
active participation of the local bodies, NGOs and the local community . Kerala Tourism is
promoting the rural craft persons and their art-wares through demonstration and display in tourism
marts ,exhibitions and events within and outside the state.

RECENT ACCLAIMS AND AWARDS
Kerala selected as the 3rd best tourist destination in Asia by Smart Travel Asia
One of the three finalist international destinations in WTTCs Tourism for Tomorrow"
awards, 2006
Kerala Tourism bagged 6 more National Awards from Govt. of India, Ministry of Tourism in
the following categories :
Best innovative adventure activities
Best state-most innovative cultural initiative Utsavam
Best Responsible Tourism Award
Best tourist friendly award Trivandrum Golf Club
Best Tourist friendly port- Kochi
Best Tourism Film- Rhapsodies from Gods own country
Pacific Asia Travel Association (PATA) - 2011

x
3 Gold Award in marketing media, marketing secondary government destination ,

marketing media public relations for your moment is waiting
In addition to the above your moment is waiting bagged silver award at the
NewYork festival, Bronze medal at Prague, Bronze medal at ABBY national creative
awards ,Silver awards at Bingbang , Bangalore etc
Gold Award in Consumer Travel Brochure category (Kerala Tourism Theme

Brochure) 2008
UNESCO Asia Pacific Heritage Awards for Heritage Conservation, 2006
7 times winner of Best Tourism State award from Govt. of India in the last eight years
Kerala tourism website www.keralatourism.org bagged another award
for the best
tourism website from PC world.
CNBC Travel Award
A survey conducted by Smart Travel Asia Travel Magazine reveals that Kerala has won
the distinction of being the third popular tourist destination in Asia after Bali and Phuket in
Thailand.
CULTURAL INITIATIVES
Onam week celebration with great people participation
Joint Initiative with Cultural Department to promote traditional arts and festivals
Nishagandhi festival : the only event of its kind that captures the spirit of the
season. Held at the sprawling Kanakakkunnu palace grounds during January
every year .
UTSAVAM- the Kerala Arts festival for the promotion of local cultural
programmes held at many venues across the 14 districts of Kerala

INFRASTRUCTURE
Tourism cannot be developed without necessary infrastructure. The need of the hour is to have
facilities and enabling environment for sustaining the continued interest of the tourists to the state.
The conservation and preservation act 2005 is a major step taken by the Government in this
direction. Accordingly, the tourism department has been developing conservation and destination
development programmes. Apart from the above, for enabling a healthy tourism environment we
need good roads , efficient traffic systems, sea and inland waterways, hotels, wayside amenities,
hospitality facilities, eateries, cultural centre , cruise berths , convention centres , water and
electricity supply , information centres , human resource development centre, tourism signage
network and so on.
PROMOTION AND PUBLICITY

The Department of Tourism has taken various innovative initiatives in promotion and publicity.
The result is evident from the very high growth rate of tourist arrivals which Kerala is witnessing
now . The major initiatives in the promotion include conducting fairs and festivals, participation in
major tourism marts, advertising in print and electronic media etc.
TOURISM AS AN UPCOMING INDUSTRY

x
Kerala is aiming to attract more and more investment in its Tourism industry
According to Kerala, Tourism is a high growth industry holding great potential and has
now invited entrepreneurs to invest
In the field of Health Tourism, Kerala is leaping towards the top position of health
destination of the world. Kerala has world class medical infrastructure and can provide
quality health care at about 10 percent of the costs in the US or UK
A thrust was given to the Malabar area , waterways from Manjeswaram to Kovalam ,
cleanliness and safety of tourism destinations , tourism festivals etc
Effort has been taken to meet the additional room requirements by encouraging Home
stays and private investments at different levels
The focus will be on the development of basic infrastructure in tourism

destinations and to make them clean and safe as per international standards
A. ROLE OF GOVERNMENT AND DEPARTMENT
Promotion and marketing
Infrastructure development at tourist destinations
Facilitation to private sector for investment in tourism
Development of new tourism centres
Providing tourist information and facilitation
Human Resources development and capacity building in tourism
Ensuring cleanliness and hygiene at tourist destinations
Upgradation and development of tourism products
Development of wayside facilities
Conservation of nature, heritage and culture
Promotion of local culture programme
Promotion of rural tourism, eco-tourism, farm tourism, adventure tourism etc.
Linking of traditional industrial and agricultural sectors to tourism
Responsible tourism initiative to ensure tourism benefiting the local population in

economic, social and environmental aspects
Co-ordination of local tourism developments through DTPCs
Approval / Classification of Tourism Units including home-stays
Tourism Impact Studies
Awareness Creation
Application of IT in tourism
Tourism legislations
Safety and Security of tourists
Management of Guest Houses, Residential Bungalows, Tourism Garage etc
B. SUPPORTING ORGANIZATIONS
Kerala Tourism Development Corporation (KTDC)
Running of hotels and wayside amenity centers in almost all tourist destinations .
Presently they own 8 classified hotels, 7 budget hotels ,13 Yatrinivas/ Tamarind
Hotels, 13 motels , 20 Restaurant & Beer Parlours , 4 Restaurants and 4 Boat Clubs .
In total there are 706 rooms, as accommodation for tourists.
Conducting tours and reservation systems
DISTRICT TOURISM PROMOTION COUNCILS (DTPCs)
Creation and marketing of local tourism products
Improving quality standards of tourism products and services
Improvement of sanitations at tourist destinations
Awareness creation, tourism club, information dissemination
Home stay scheme
Development of local basic infrastructure

TOURIST RESORT (KERALA) LTD (TRKL)
Joint venture projects. Presently there are 3 hotels at Varkala ,

Kumarakom, and Ernakulam in sharing with TAJ group .
Land bank scheme
Investment development at tourism sector
Conducting of investors meet
Formation of Consultancy cell for tourism development
KERALA INSTITUTE OF TOURISM & TRAVEL STUDIES (KITTS) AND FOOD

CRAFT INSTITUTES (FCIs)
Human resource development in Tourism and Hospitality sectors
Travel and tourism studies
Quality regulations of tourism and travel training institutes
BEKAL RESORT DEVELOPMENT CORPORATION (BRDC)
Development of Bekal and surrounding tourist attractions
Marketing Bekal
DIRECTORATE OF ECO-TOURISM
Create new eco-tourism destinations
Development of wild life sanctuaries
C. TOP PERFORMANCE HIGHLIGHTS
Responsible Tourism adopted as the cornerstone for tourism development in the

state
o
Destination level Responsible Tourism Committees and Working groups were

formed at Kovalam, Kumarakom, Thekkady & Wayanad
Local production and distribution of products is functioning under the leadership

of Kudumbasree units .
Destination Management Council

Destination Management Councils were formed to undertake and
maintain the
tourism projects completed in tourism destinations and to evaluate the basic

infrastructure, security, protection, encroachment, new schemes etc
My Village, Tourism friendly Village - Scheme launched to identify and develop unknown
rural tourist destinations with the participation of Local bodies- Introduction of new
scheme viz: SAPARYA
Wake up to Malabar - Comprehensive plan to promote North Kerala
Kerala Souvenirs - Unique project launched for design development and capacity
building- the committee appointed by the Govt. approved 110 souvenir designs and
necessary steps were taken to market these items.
Lets Learn - Unique HR initiative launched for skill development in the tourism and
hospitality sector-training at various sector is going on
Grand Kerala Shopping Festival - A bold initiative to make Kerala, the shopping hub in
the country- (steady increase in participation)
Utsavam- Year-long festival of traditional arts spread throughout the state- 23 venues
805 programmes more than 1000 artists
Dream Season campaign launched to tackle seasonality
Monsoon Tourism- offering many packages by travel & tourism industry
Homestay-Promotion and Classification- Presently 469 classified homestays
Vazhiyoram a unique scheme for development of wayside facilities through private

participation
Tourism Conservation and Preservation Act- To regulate tourism development
A series of online initiatives branded Login.Kerala have been launched to promote

Kerala aggressively on the internet .
A social media optimization activity is also being carried out to use social media tools like
Twitter, Facebook, You Tube etc. to reach out to travellers .
Kerala Tourism has also entered in to a partnership with Google, the No.1 internet
property worldwide for the popular search based campaigns.
D. PROJECTS /SCHEMES
Special focus was given to Malabar area and projects have been sanctioned to
develop the following centers in Malabar. These include:
International Hospitality Institute at Kozhikkode
Kodungallur Heritage Circuit
Nila Heritage Circuit
Wayanad destination development
Development of Palakkad Mangalam Dam
Development of Malampuzha, Palakkad
Development of Kottakkunnu , Malappuram
Development of Thalassery Heritage circuit 2
nd
nd
Phase
Development of Iringal Art & Craft village 2
Development of Pazhassiraja memorial museum, Mananthavady,Wayanad
Construction of toilet complex at Kannur stadium
Development of Valikkunnu , Malappuram
Development of Beeyem Kayal at Malappuram
phase
Clean Destination Campaign in association with Kudumbasree at all major tourist

destinations .
New classification system for home stay .
New scheme on Farm Tourism

E. FINANCIAL ACHIEVEMENTS
STATE GOVT. BUDGETS FOR TOURISM
The following table shows the amount sanctioned to the department during the previous
five years and the expenditure
Sl.No
Year
Original
Provision
2006-07
nd
st
1 SDG
2
SDG
Final SDG
Total
Expenditure
8157
270.01
8427.01
7825.14
2007-08
8518
2350.00
10868.00
8637.85
2008-09
9754
3235.00
13289.00
5624.31
2009-10
6501
2100.00
931.00
9532.00
8021.00
2010-11
9000
1913.61
3114.82
14028.43
1330.60
300.00
The total allocation for the 11th financial plan was Rs.534.30 crores . From the table it can
be seen that the department was able to meet the various requirements from the fund
allotted and achieved the targets. The major heads of account operated are Upgradation
and creation of infrastructure developments, Marketing, for the promotion and
conduct of marketing initiatives, Conservation, Preservation and Promotion of Culture
and Heritage.
Apart from the above, specific heads of account were created for
developments and special projects(SDGs)and Central financial assistance was given for
90
97.54
95.32
80.21
65.01
2004 - 05
83.18
74.25
69.29
66.66
2003 - 04
81.57
93.9
89.88
74.25
61.35
61.33
80
64.3
64.1
80
100
74.25
86.25
86
120
86.63
108.68
140
80.42
132.89
160
140.28
133.06
destination development , fairs and events and research oriented projects .
60
40
20
0
2002 - 03
Original
2005 - 06
2006 - 07
2007-08
Final (after plan cut/SDG)
2008-09
2009-10
2010-11
Expenditure
TOURISM PERSPECTIVE APPROACH

TOURISM VISION STATEMENT
The Tourism Vision 2025 states the Tourism vision statement as :
"To make Kerala, the Gods Own Country, an up-market high quality tourist destination through
rational utilization of resources with focus on integrated development of infrastructure sector
conserving and preserving the heritage and environment and enhancing productivity, income,
creating employment opportunities, alleviating poverty thereby making tourism the most important
sector for the socio-economic development and environment protection of the State."
NEW INITIATIVES
There is increasing recognition of the significant shift away from the predominance of the traditional
sun, sand and sea holiday towards more experiential vacations. John King (2002, Journal of
Vacation marketing, Vol 8, No. 2,pp 105-108) argues that travel is increasingly about experiences,
fulfillment and rejuvenation rather than about places and things.
Fortunately Kerala is ideally placed for offering the experiential vacations to the visitors by
maintaining the unique identity. The vital factors that contributed to this unique identity may be
articulated as;
Achievements in the social sector civil society and quality of life
Pristine and attractive nature with tremendous bio-diversity
Richness in heritage
Non-arrival of manufacturing industries
Vibrant small and medium entrepreneurs who could offer products which are contemporary in
outlook, unique in experience and of a scale and character which respects the environment
and local sensitiveness
Successful private-public partnership (eg:. KTM)
Considering the above, Department of Tourism intends to promote Responsible Tourism with
focus on indigenousness, environmental friendliness and community involvement.
THE PRIORITIES OF THE STATE ARE :
To position Kerala as a model state on Responsible Tourism with Community

participation Involvement of local self government, community groups and NGOs in
tourism planning, implementation and operation of tourism products,
and creation of
employment opportunities for the local population
To promote private investments in tourism
To identify and promote new tourism destinations and circuits by utilizing the natural and
cultural heritage of the state
To create quality infrastructure at waysides and tourist destinations
To focus on domestic market and identified international markets
To fully utilize the tourism potential of Malabar Region for the dispersal of tourism activity
concentration in the South and Central Kerala
To conserve the natural and cultural heritage of the state
To
revive
and
promote
traditional
industries
and
agricultural
sectors
through tourism
To promote innovations in tourism
To create new tourism products
To continue the focus on eco-tourism, backwater tourism, Ayurveda and other forms of
wellness tourism
To Strengthen the Human Resource Development sector in tourism to take care on the
large volume of capacity building needs of the local community and various stakeholders in
the tourism industry
To bring in innovative IT projects to promote Kerala Tourism
To bring in a quality control system
To create and develop a new brand image
To strengthen the organizational set up in tourism development and promotion to take care
of the new challenges
To improve connectivity
To have clean and safe tourist destinations
To institutionalize the coordination between Government and the industry

By continuous planning and implementation process undertaken by the department during
the previous years, the tourism industry and stakeholders could be motivated and were
able to achieve many targets. In order to sustain the development in the industry and to
compete with the neighbouring states and countries, we need to initiate innovative
schemes for the sector. A well planned focussed approach utilising the resources
optionally is the need of the hour.
FOREIGN TOURIST VISITS IN KERALA
fjldjf

TOURIST ARRIVAL STATISTICS -2010
2.1
FOREIGN TOURIST VISITS IN KERALA OVER THE YEARS
Foreign tourist visits in Kerala during 2010 were 659,265 as compared to 557,258 in the previous
year and thus registered an increase of about 18.31 percent. Foreign tourist arrivals in Kerala since
1999 are given in the Table 2.1.
TABLE 2.1
FOREIGN TOURIST ARRIVALS IN KERALA (1999-2010)

Year
No. of Foreign Tourists
% of increase
1999
202,173
6.44
2000
209,933
3.84
2001
208,830
-0.53
2002
232,564
11.37
2003
294,621
26.68
2004
345,546
17.28
2005
346,499
0.28
2006
428,534
23.70
2007
515,808
20.37
2008
598,929
16.11
2009
557,258
-6.96
2010
659,265
18.31
CHART 3. FOREIGN TOURIST ARRIVALS IN KERALA (1999-2010)
2.2
MAIN SOURCE MARKETS OF FOREIGN TOURISTS
The single largest source market of Kerala for foreign tourist visits is United Kingdom, with a share
of about 23.70 percent in 2010. In fact, United Kingdom has been continuing as the top tourist

market of Kerala over the years. The second largest market was United States of America (USA)
with a share of 10.79 percent and it was followed by France with a share of about 9.79 percent.
The nationality wise foreign tourist visits during 2010 is given in Table 2.2.
TABLE 2.2 NATIONALITY WISE VISITS OF FOREIGN TOURISTS IN 2010

Sl. no.
Country
2010
Percentage share
U.K
156,265
23.70
U.S.A
71,103
10.79
France
64,520
9.79
Germany
50,265
7.62
Australia
36,854
5.59
Malaysia
18,782
2.85
Canada
18,253
2.77
Netherlands
16,025
2.43
U.A.E
15,684
2.38
10
Italy
15,262
2.32
11
Saudi Arabia
14,967
2.27
12
Switzerland
13,659
2.07
13
Spain
10,658
1.62
14
Sweden
10,525
1.60
15
Russia
10,262
1.56
16
Austria
9,559
1.45
17
Maldives
9,348
1.42
18
Denmark
8,825
1.34
19
South Africa
8,812
1.34
20
Belgium
8,462
1.28
21
Japan
7,278
1.10
22
Singapore
5,211
0.79
23
Kuwait
3,816
0.58
24
New Zealand
4,386
0.67
25
Oman
4,456
0.68
26
Israel
4,455
0.68
27
China(Main)
3,543
0.54
28
Brazil
2,293
0.35
29
Sri Lanka
2,343
0.36
30
Philippines
2,100
0.32
31
Bangladesh
1,725
0.26
32
Bahrain
1,281
0.19
33
Nepal
1,281
0.19
34
Kenya
1,085
0.16
35
Iran
1,051
0.16
43
Total
Others
44,871
659,265
6.81
100

2.3
MARKET PERFORMANCE OF TOP FIFTEEN COUNTRIES 2010
The market performance of different countries in top order is shown in Table 2.3. United Kingdom
with an arrival percentage share of 23.7 percent remains on the top of all tourist generating
countries for Kerala.
TABLE 2.3: MARKET PERFORMANCE OF TOP FIFTEEN COUNTRIES 2010

Sl. no.
Country
U.K
2
3
2010
Percentage share
156,265
23.7
U.S.A
71,103
10.79
France
64,520
9.79
Germany
50,265
7.62
Australia
36,854
5.59
Malaysia
18,782
2.85
Canada
18,253
2.77
Netherlands
16,025
2.43
U.A.E
15,684
2.38
10
Italy
15,262
2.32
11
Saudi Arabia
14,967
2.27
12
Switzerland
13,659
2.07
13
Spain
10,658
1.62
14
Sweden
10,525
1.6
15
Russia
10,262
1.56
16
Others
136,181
20.64
659,265
100.00
Total
CHART 4 : MARKET PERFORMANCE OF TOP FIFTEEN COUNTRIES 2010

2.4
RANKING OF COUNTRIES ACCORDING TO HIGHEST ARRIVALS
Ranking of countries according to tourist arrivals are given in Table 2.4. The data shows that
there has been some change in the ranking of countries over last three years. The first rank
remains same for U.K, from the second rank onwards the order are changing in last three years.
TABLE 2.4:
RANKING OF COUNTRIES ACCORDING TO HIGHESTARRIVALS 2008 TO 2010
Rank
Nationality
Tourist
Arrivals in
2008
141,147
Nationality
U.K
Tourist
Arrivals in
2009
128,229
Nationality
U.K
Tourist
Arrivals in
2010
U.K
156,265
France
52,239
France
49,232
U.S.A
71,103
Germany
43,468
U.S.A
48,175
France
64,520
U.S.A
43,307
Germany
44,778
Germany
50,265
Maldives
35,435
Australia
21,656
Australia
36,854
Sweden
20,666
Canada
16,033
Malaysia
18,782
Italy
17,385
Italy
14,878
Canada
18,253
Australia
16,968
Maldives
14,787
Netherlands
16,025
Switzerland
15,603
Netherlands
14,304
U.A.E
15,684
10
Canada
13,541
U.A.E
14,253
Italy
15,262
11
U.A.E
13,334
Switzerland
13,460
Saudi Arabia
14,967
12
Netherlands
12,511
Saudi Arabia
12,119
Switzerland
13,659
13
Saudi Arabia
12,137
Russia
9,163
Spain
10,658
14
Spain
10,632
Sweden
8,980
Sweden
10,525
15
Russia
9,766
Spain
8,970
Russia
10,262
2.5
DISTRICT WISE DISTRIBUTION OF FOREIGN TOURIST VISITS
Ernakulam district received the highest share of foreign tourist visits during 2009 and 2010.
Trivandrum came second in the proportion of foreign tourist visits. The other districts which could
receive a sizeable share of foreign tourists during 2010 were Idukki, Alappuzha and Kottayam. The
district-wise distribution of foreign tourist visits in Kerala during the last seven years is given in
Table 2.5.

TABLE 2.5: DISTRICT WISE FOREIGN TOURIST VISITS IN KERALA
Sl.
No
No. of Tourists
District
Proportion
to total
2004
2005
2006
2007
2008
2009
2010
103,558
119,940
151,578
193,924
234,797
176,571
204,049
30.95
8,242
6,813
7,918
8,854
8,728
8,010
8,211
1.25
330
349
346
547
349
599
829
0.13
38,024
30,274
36,407
40,463
49,866
33,493
41,977
6.37
Trivandrum
Kollam
Pathanamthitta
Alappuzha
Kottayam
23,517
20,017
26,543
27,358
27,230
24,623
32,561
4.94
Ernakulam
109,344
108,773
44,583
165,125
193,013
239,364
277,675
42.12
Idukki
46,031
39,378
131,767
46,463
51,025
38,185
48,295
7.33
Thrissur
2,658
2,421
4,142
4,645
3,398
3,452
4,326
0.66
Palakkad
947
801
809
615
785
1,170
1,270
0.19
3,129
5,115
7,109
9,766
10,166
13,499
16,915
2.57
749
942
2,611
4,093
5,638
5,362
6,575
1.00
Kozhikode
4,702
8,420
11,154
10,020
9,966
7,513
9,017
1.37
Kannur
2,516
2,090
2,730
3,067
3,143
4,186
5,886
0.89
Kasargode
1,799
1,166
837
868
825
1,231
1,679
0.25
Total Kerala
345,546
346,499
428,534
515,808
598,929
557,258
659,265
100
10
Malappuram
11
Wayanad
12
13
14
CHART 5:
DISTRICT WISE PERCENTAGE SHARE OF FOREIGN TOURIST

VISITS IN KERALA IN 2010

2.6
REGION WISE AND DISTRICT WISE FOREIGN TOURIST VISITS

IN KERALA 2003 2010
Region wise and district wise foreign tourist visits since 2004 are given in Table 2.6. The
Central and South Kerala have been receiving the highest share of foreign tourists over the years.
The northern region consisting of the six districts of Palakkad, Malappuram, Wayanad, Kozhikode,
Kannur and Kasargode received only 6.27 percent of the total tourist visits in Kerala during 2010.
TABLE 2.6: REGION WISE AND DISTRICT WISE FOREIGN TOURIST VISITS IN
KERALA OVER THE YEARS
No. of Tourists
Sl.
No
District
2004
2005
2006
2007
2008
2009
2010
Proportion
to total
South Kerala
1
Trivandrum
103,558
119,940
151,578
193,924
234,797
176,571
204,049
30.95
Kollam
8,242
6,813
7,918
8,854
8,728
8,010
8,211
1.25
Pathanamthitta
330
349
346
547
349
599
829
0.13
Alappuzha
38,024
30,274
36,407
40,463
49,866
33,493
41,977
6.37
Total
150,154
157,376
196,249
243,788
293,740
218,673
255,066
38.69
Central Kerala
5
Kottayam
23,517
20,017
26,543
27,358
27,230
24,623
32,561
4.94
Ernakulam
109,344
108,773
44,583
165,125
193,013
239,364
277,675
42.12
Idukki
46,031
39,378
131,767
46,463
51,025
38,185
48,295
7.33
Thrissur
2,658
2,421
4,142
4,645
3,398
3,452
4,326
0.66
181,550
170,589
207,035
243,591
274,666
305,624
362,857
55.04
Total
North Kerala
9
Palakkad
947
801
809
615
785
1,170
1,270
0.19
3,129
5,115
7,109
9,766
10,166
13,499
16,915
2.57
749
942
2,611
4,093
5,638
5,362
6,575
1.00
10
Malappuram
11
Wayanad
12
Kozhikode
4,702
8,420
11,154
10,020
9,966
7,513
9,017
1.37
13
Kannur
2,516
2,090
2,730
3,067
3,143
4,186
5,886
0.89
14
Kasaragode
1,799
1,166
837
868
825
1,231
1,679
0.25
Total
13,842
18,534
25,250
28,429
30,523
32,961
41,342
6.27
Total Kerala
345,546
346,499
428,534
515,808
598,929
557,258
659,265
100

CHART 6: REGION WISE FOREIGN TOURIST VISITS IN KERALA IN 2010
2.7
SEASONALITY IN FOREIGN TOURIST VISITS.
There is significant seasonality in foreign tourist visits to the State. While the months of November,
December, January, February and March receive the maximum number of tourists, the month of
June receives the least number of tourists. The month wise foreign tourist visits since 2004 along
with month wise seasonality indices are given in Table 2.7.
% of variation over
previous year
Seasonality Indices
TABLE 2.7: MONTH WISE FOREIGN TOURIST VISITS AND SEASONALITY

INDICES
January
45,630
43,345
58,858
72,814
85,028
77,839
87553
12.48
171.53
February
43,418
41,314
56,530
66,131
78,155
71,136
86747
21.95
160.23
March
35,006
33,479
39,584
56,151
71,026
57,250
61334
7.13
126.74
April
23,546
20,191
32,377
34,487
39,538
43,473
50910
17.11
86.71
May
14,870
14,919
20,470
21,098
26,348
25,386
26783
5.50
53.38
June
12,734
13,239
16,209
18,262
20,578
19,499
24685
26.60
43.97
July
17,228
17,593
23,578
25,199
31,610
28,914
36188
25.16
61.39
August
27,341
24,398
28,821
35,563
45,711
39,079
49518
26.71
84.61
September
21,103
20,064
21,888
24,708
28,292
29,283
37859
29.29
61.37
10
October
22,160
28,068
28,681
33,534
39,748
38,870
49512
27.38
78.87
11
November
38,118
42,324
44,421
55,647
59,923
56,880
66526
16.96
122.67
12
December
44,392
47,565
57,117
72,214
72,972
69,649
81650
17.23
148.54
345,546
346,499
428,534
515,808
598,929
557,258
659,265
18.31
Sl.
No
Month
Total
2004
2005
2006
2007
2008
2009
2010
CHART 7. SEASONALITY INDICES OF FOREIGN TOURISTS VISITS IN KERALA
CHART 8. MONTH WISE COMPARISON OF FOREIGN TOURISTS VISITS IN

KERALA
2.8
QUARTERLY COMPARISON OF FOREIGN TOURIST ARRIVALS
Quarterly comparison of foreign tourists arrivals shows that I quarter is receiving highest foreign
tourist arrivals IV quarter comes second in tourists arrivals. The details are given in Table

TABLE 2.8: QUARTERLY COMPARISON OF FOREIGN TOURIST ARRIVALS
Foreign
2004
2005
2006
2007
2008
2009
2010
I - Quarter
124054
118138
154972
195096
234209
206225
235634
II - Quarter
51150
48349
69056
73847
86464
88358
102378
III - Quarter
65672
62055
74287
85470
105613
97276
123565
IV - Quarter
104670
117957
130219
161395
172643
165399
197688
Total
345546
346499
428534
515808
598929
557258
659265
2.9
DISTRICT WISE AND MONTH WISE FOREIGN TOURIST VISITS DURING

2010
Month wise foreign tourist visits in different districts of Kerala during 2010 are given in Table
2.9. Ernakulam district received the maximum number of foreign tourists in all the months except
March, while Thiruvananthapuram received the largest number of tourists during March. The peak
month of foreign tourist visits in Ernakulam district was January while it was February in the case of
Thiruvananthapuram. The ratio between the highest and lowest tourist visits was 6.02 in the case of
Thiruvananthapuram, while it was only 2.57 in the case of Ernakulam. Thus, seasonality was
more pronounced in the case of Thiruvananthapuram
Thiruvananthapuram
Kollam
Pathanamthitta
Alappuzha
Kottayam
Ernakulam
Idukki
Thrissur
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargode
10
11
11
13
14
87553
269
1138
1338
1536
1795
152
995
8252
36488
3826
7789
71
1520
22384
Jan
Total Arrival
Districts
SI.
No.
86747
136
1148
1051
1355
2620
259
516
7878
29558
4201
7615
66
936
29408
Feb
61334
173
614
639
857
1015
82
267
3589
20663
1849
4256
51
715
26564
Mar
50922
126
305
280
810
873
70
252
2786
25553
3215
3300
49
518
12773
Apr
26783
90
136
160
563
695
74
155
1373
16165
1058
369
45
232
5668
May
24685
56
91
120
269
1262
80
224
965
15287
971
225
61
196
4878
Jun
36188
68
139
395
567
1415
82
202
4179
14205
2737
1488
81
388
10242
Jul
49518
62
284
284
332
1324
74
283
3068
21650
2512
3190
63
613
15779
Aug
37859
70
142
376
505
881
46
170
1838
16046
2477
1820
73
585
12830
Sep
49514
66
407
575
471
1669
103
320
5270
21380
2844
2770
75
667
12895
Oct
66526
290
580
646
874
1296
65
381
4334
27656
3236
3615
88
641
22824
Nov
81654
273
902
711
878
2070
183
562
4763
33024
3635
5540
106
1200
27804
Dec
TABLE 2.9: DISTRICT WISE AND MONTH WISE STATISTICS OF FOREIGN TOURIST VISITS DURING 2010
42
659265
1679
5886
6575
9017
16915
1270
4326
48295
277675
32561
41977
829
8211
204049
Total

2.10
AYURVEDIC CENTRE: CLASSIFICATION WISE ARRIVAL OF

FOREIGN TOURISTS 2010
Out of the three classifications of Ayurvedic centres Green Leaf classification has the highest arrival
percentage of foreign tourists in all Kerala. Green Leaf classification has got about 55.0 percent of
foreign tourist arrivals in the year 2010. Ayurvedic centres with no classification have received 37.2
percent of foreign tourist arrivals in all Kerala. The details are given in Table 2.10.
TABLE 2.10: AYURVEDIC CENTRE CLASSIFICATION WISE ARRIVAL OF

FOREIGN TOURISTS 2010
District
Olive Leaf
No
Classification
Green Leaf
No.
No.
2254
15.1
6153
41.1
6567
43.9
14974
100
58
12.7
284
62
116
25.3
458
100
Pathanamthitta
25
100
25
100
Alappuzha
28
2.2
1273
97.8
1301
100
Thiruvananthapuram
Kollam
Kottayam
No.
Total
No.
533
44.5
664
55.5
1197
100
241
2.8
6146
71.2
2242
26
8629
100
429
59.3
294
40.7
723
100
112
20.7
289
53.5
139
25.7
540
100
Palakkad
12.3
26
40
31
47.7
65
100
Malapuram
4463
79.7
1140
20.3
5603
100
Kozhikode
203
60.6
132
39.4
335
100
Wayanad
0.8
249
99.2
251
100
Kannur
8.7
63
91.3
69
100
Kasargode
40
100
40
100
2681
7.8
18803
55
12726
37.2
34210
100
Ernakulam
Idukki
Thrissur
Total Kerala
CHART 9: PERCENTAGE DISTRIBUTION OF AYURVEDIC CENTRE

CLASSIFICATION WISE ARRIVAL OF FOREIGN TOURISTS 2010
43

2.11 HOMESTAY: CLASSIFICATION WISE ARRIVAL OF FOREIGN TOURISTS 2010
Homestay classification wise arrivals of foreign tourist are given in Table 2.11. In all Kerala 37.5
percent of foreign tourists stayed in Homestay chose No classification. 23.6 percent tourists stayed
in Diamond House classification of Homestay.
TABLE 2.11: HOMESTAY CLASSIFICATION WISE ARRIVAL OF FOREIGN

TOURISTS 2010
Diamond House
Gold House
Silver House
No Classification
Total
District
No.
Thiruvananthapuram
No.
No.
No.
No.
1006
19.6
943
18.3
587
11.4
2604
50.7
5140
100
544
97.1
16
2.9
560
100
99
82.5
7.5
12
10
120
100
Alappuzha
1065
14.7
548
7.6
2091
28.8
3553
49
7257
100
Kottayam
3418
67.7
807
16
655
13
171
3.4
5051
100
Ernakulam
8846
23.4
3676
9.7
8379
22.1
16962
44.8
37863
100
Idukki
1014
10.3
4901
49
2680
26.8
1390
13.9
10012
100
100
100
Palakkad
288
100
288
100
Malapuram
257
55.5
100
21.6
106
22.9
463
100
Kozhikode
1.2
53
12.9
203
49.4
150
36.5
411
100
88
6.1
310
21.3
233
16
822
56.6
1453
100
Kannur
763
58.3
546
41.7
1309
100
Kasargode
41
100
41
100
16560
24
11453
16
15706
22.4
26251
37.5
69970
100
Kollam
Pathanamthitta
Thrissur
Wayanad
Total Kerala
2.12
HOTEL CLASSIFICATION WISE ARRIVAL OF FOREIGN TOURISTS 2010
In Hotel Classification wise arrivals of foreign tourists No classification category has got
first representation of about 39.0 percent. That is from the entire tourist who chose Hotels
39.0 percent stayed in No classification category. Three star category Hotels are the next
favorite accommodation category for foreign tourists. One star category Hotels received
least percentage of arrivals in Hotel category. The details are given in Table 2.12.
44
No.
407
406
333
166
3030
2215
522
15
24
35
7156
District
Thiruvananthapuram
Kollam
Pathanamthitta
Alappuzha
Kottayam
Ernakulam
Idukki
Thrissur
Palakkad
Malapuram
Kozhikode
Wayanad
Kannur
Kasargode
Total Kerala
1 Star
1.7
4.1
0.6
0.4
6.5
0.3
7.1
1.8
2.1
2.1
11.2
0.3
14111
482
186
461
83
69
49
1355
5939
724
463
92
196
4012
No.
2 Star
3.4
11.3
5.5
5.7
0.9
1.4
4.3
3.6
9.2
26
5.4p
2.5
88424
152
1135
1769
1459
643
266
1513
5728
48150
1931
6075
98
1336
18169
No.
3 Star
21.3
17.8
26.7
52
18.1
30.8
43.4
18.3
28.9
24.5
38.9
27.7
36.7
11.4
26867
180
464
3858
13135
1686
7541
No.
4 Star
6.5
4.2
5.8
12.3
7.9
21.4
4.7
27073
1132
2750
1417
15436
149
6189
No.
5 Star
6.5
14.1
30.1
4.5
9.3
4.1
3.9
60987
46
30620
323
29998
No.
14.7
5.4
18.4
4.1
18.9
5 Star Deluxe
28186
383
410
11868
3851
11663
No.
Heritage
6.8
0.5
4.8
0.1
1.3
7.1
24.7
7.3
161442
619
2427
1434
3622
5651
526
1922
16260
38508
3066
4894
164
1549
80800
No.
39
72.3
57.1
42.1
45
61.9
60.9
55.2
52
23.1
38.8
31.3
46.3
42.6
50.9
No Classification
TABLE 2.12: HOTEL CLASSIFICATION WISE ARRIVAL OF FOREIGN TOURISTS 2010
414246
856
4248
3405
8043
9136
864
3484
31243
166686
7896
15616
354
3636
158779
No.
Total
45
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100

2.13
HOUSE BOAT: CLASSIFICATION WISE ARRIVAL OF FOREIGN

TOURISTS 2010
Among the House Boat classification wise arrival of foreign tourists in 2010, House Boat with No
classification received 60.2 percent of foreign tourists who chose House Boat as accommodation.
Least favorite classification among the House Boat classification is Green Palm which received only
0.4 percent of foreign tourist arrivals among the other categories. Details are given in Table 2.13.
TABLE 2.13: HOUSE BOAT CLASSIFICATION WISE ARRIVAL OF FOREIGN

TOURISTS 2010
Gold Star
Silver Star
Green Palm
No.
No.
No.
No Classification
Total
District
Thiruvananthapuram
No.
No.
158
100
158
100
42
4.5
0.2
895
95.3
939
100
5695
49.9
161
1.4
59
0.5
5509
48.2
11424
100
Kottayam
50
3.1
225
13.9
1341
83
1616
100
Ernakulam
33
30.6
75
69.4
108
100
Malapuram
541
100
1341
100
Kasargode
150
100
150
100
5820
39.0
386
2.6
61
0.4
8669
58.0
14936
100
Kollam
Alappuzha
Kerala
CHART 10 : PERCENTAGE DISTRIBUTION OF HOUSE BOAT CLASSIFICATION

WISE ARRIVAL OF FOREIGN TOURISTS 2010
46
PROPERTY TYPE WISE ARRIVAL OF FOREIGN TOURISTS 2010
69
40
Kannur
Kasargode
34210
251
Wayanad
Total Kerala
335
Kozhikode
65
Palakkad
5603
540
Malapuram
723
8629
Ernakulam
Thrissur
1197
Kottyam
Idukki
1301
25
458
Ayurvedic
Centers
14974
1034
134
222
233
445
Grihasthali
0
3798
32
16
45
47
573
1741
123
12
383
Guest
House
826
69970
41
1309
1453
411
463
288
10012
37863
5051
7257
120
560
Homestays
5140
414246
856
4248
3405
8043
9136
864
3484
31243
166686
7896
15616
354
3636
Hotels
158779
15736
150
1341
108
1616
11424
939
Houseboats
158
29010
321
59
557
226
5248
3856
13349
1038
64
Resorts
4289
655
554
12
17
33
10
Rest
House
25
TABLE 2.14: PROPERTY TYPE WISE ARRIVAL OF FOREIGN TOURISTS 2010
Alappuzha
Pathanamthitta
Kollam
District
Thiruvananthapuram
given in Table 2.14.
753
12
13
397
324
Yatri
Nivas
0
89853
272
228
343
98
324
23
20
705
58297
3243
4154
308
1852
Others
19986
47
659265
1680
5945
6579
9022
16924
1271
4327
48517
277832
32588
41358
829
8216
Total
204177
the least number of arrivals are received by Rest House Category. The percentage distribution of the Property type wise arrival of foreign tourists is
Table 2.11 shows the property type wise foreign tourist arrivals. Among all the categories Hotel category received the largest number of arrivals and
2.14
Ayurvedic
Centers
7.3
5.6
3
3.1
3.7
3.1
1.5
12.5
5.1
33.1
3.7
3.8
1.2
2.4
5.2
CHART 11
Thiruvananthapuram
Kollam
Pathanamthitta
Alappuzha
Kottayam
Ernakulam
Idukki
Thrissur
Palakkad
Malappuam
Kozhikode
Wayanad
Kannur
Kasargode
Total Kerala
0
0
0
1.1
0.7
0.1
0
0
0
0
1.5
0
0
0
0.2
Grihasthali
Guest
House
0.4
4.7
1.4
0.3
0
0.6
1.2
1.1
0
0.3
0
0.2
0.5
0
0.6
2.5
6.8
14.5
17.5
15.5
13.6
20.6
0
22.7
2.7
4.6
22.1
22
2.4
10.6
Homestays
77.8
44.3
42.7
37.8
24.2
60
64.4
80.5
68
54
89.1
51.8
71.5
51
62.8
Hotels
0.1
11.4
0
27.6
5
0
0
0
0
7.9
0
0
0
8.9
2.4
Houseboats
2.1
0.8
0
2.5
41
1.4
10.8
5.2
0.2
0
0
8.5
1
19.1
4.4
Resorts
Rest
House
0
0
1.2
0
0
0
0
0.1
1.3
0.1
0
8.4
0
0
0.1
Yatri
Nivas
0
3.9
0
0
0
0.1
0
0.1
0.9
0
0
0
0
0
0.1
9.8
22.5
37.2
10
10
21
1.5
0.5
1.8
1.9
1.1
5.2
3.8
16.2
13.6
Others
TABLE 2.15: PERCENTAGE DISTRIBUTION OF PROPERTY TYPE WISE ARRIVAL OF FOREIGN TOURISTS 2010
District
48
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
Total
2752
3986
4021
376
978
240
Kumarakom
Munnar
Thekkady
Wagamon
Aluva
Cherai Beach
Kochi City
Kalady
13951
209
13879
398
Kuttanadu
Fort Kochi
6804
Alappuzha
Erumeli
1518
2
Kollam
Palaruvi
5087
Varkala
Aranmula
1209
Ponmudi
Poovar
12082
4000
JAN
Kovalam
Thiruvananthapuram
Destination
12746
210
9917
300
850
216
3349
3783
3953
297
7077
932
4
5154
1263
362
16894
5735
FEB
7827
120
7284
466
525
50
1832
1901
1714
3975
699
16
6468
820
393
13034
5849
MAR
11425
575
5164
950
1282
13
1968
1377
2585
144
3107
20
294
203
2127
237
19
8726
1687
APR
7986
631
985
1246
40
610
750
1047
420
171
45
1701
31
17
2802
1133
MAY
6626
626
2102
961
457
16
632
445
692
351
177
2
1437
77
28
1910
1447
JUN
6928
663
2229
35
1205
156
2355
1740
2242
117
1378
405
1
1806
110
380
5459
2614
JUL
10030
661
3869
486
882
12
2115
887
1677
349
2794
606
0
3816
352
244
7098
4445
AUG
6520
295
2385
415
1067
1595
439
1819
52
2060
520
51
3639
131
250
4643
4097
SEP
8482
339
5235
274
541
39
2829
1554
2272
27
2727
15
595
23
3705
140
12
5525
3504
OCT
10646
706
5694
607
1175
22
2796
1462
2861
71
3578
12
618
20
3619
58
85
15643
3471
NOV
13369
1045
6653
507
2050
161
3435
1366
2985
263
5260
1097
108
6986
666
642
14823
5050
DEC
TABLE 2.16: DESTINATION WISE NUMBER OF FOREIGN TOURISTS VISITED KERALA DURING 2010
21
20
19
18
16
15
14
13
12
11
10
6
7
1
2
SI. No.
49
116536
6080
65396
5244
12258
1101
27537
19690
26599
1724
39531
47
7632
475
45545
5094
2438
108639
43032
Total
Chavakkad
Guruvayoor
Malampuzha
Nelliyampathy
Nilambur
Iringal
Kottakkal
Kozhikode City
Kappad
Peruvannamoozhi
Wayanad
MeenkunnuPayyambalam
Muzhuppilangad
Parassinikkadavu
Bekal
Not at any
Destination
26
27
28
29
32
33
33
36
37
38
40
41
42
43
44
15
915
87553
5506
55
62
709
339
1338
34
1630
23
1417
Total
45
Chalakkudi
25
57
228
Paravoor
Athirappalli
23
22
3715
Maradu
24
86747
6201
38
79
806
262
1051
54
931
33
108
417
220
74
3424
61334
2761
20
28
387
194
712
41
550
28
985
17
204
33
66
2331
50910
4640
13
220
69
280
60
376
466
207
22
14
2639
26783
3783
36
72
21
120
21
343
13
237
16
128
398
1959
24685
2866
10
23
56
120
252
81
275
13
51
199
13
10
2727
36188
2572
22
57
53
401
15
490
122
181
98
63
153
27
2103
49518
3826
24
123
112
284
23
292
153
975
154
30
41
3138
37859
2777
90
38
376
19
431
98
799
22
114
12
180
2903
49512
5047
30
68
225
89
575
27
394
1061
141
50
171
10
22
134
3620
66526
4747
63
53
355
161
649
69
634
1789
223
43
31
29
4523
81650
6402
98
104
511
232
714
43
86
690
568
81
30
28
348
68
37
328
4799
50
659265
51128
323
504
3578
1626
6620
49
451
7013
555
8753
375
47
365
3233
135
484
1529
37881
DOMESTIC TOURIST VISITS IN KERALA
fjldjf

2.15
DOMESTIC TOURIST VISITS IN KERALA OVER THE YEARS
Domestic tourist visits in Kerala during 2010 were about 8.60 million as compared to 7.91 million
during the previous year. The growth in domestic tourist visits during the year was 8.0 percent.
There has been a moderate increase in domestic tourist visits in all the previous ten years except
during 2005. The year wise domestic tourist visits and percentage changes since 1999 are given
in Table 2.17.
TABLE 2.17: DOMESTIC TOURIST VISITS IN KERALA DURING 1999 TO 2010

Year
No. of Domestic Tourist

Visits
% of increase
1999
4888287
9.07
2000
5013221
2.56
2001
5239692
4.52
2002
5568256
6.27
2003
5871228
5.44
2004
5972182
1.72
2005
5946423
-0.43
2006
6271724
5.47
2007
6642941
5.92
2008
7591250
14.28
2009
7913537
4.25
2010
8595075
8.61
CHART 12. DOMESTIC TOURIST VISITS IN KERALA DURING 1999 TO 2010
2.16
MAIN SOURCE MARKETS OF DOMESTIC TOURISTS
Out of 8.60 million domestic tourist visits, 6.10 million visits (71.03 percent) were made by the
Keralites. Tamil Nadu contributed 13.02 percent of the domestic tourist visits. It was followed by
53

Karnataka with a share of 6.46 percent and Maharashtra with a share of 3.38 percent. The other
major source markets are Andhra Pradesh (1.99 percent), Delhi (1.46 percent), Gujarat (0.50
percent) and West Bengal (0.38 percent). The state wise tourist visits along with the percentage
share are given in Table 2.18.
TABLE 2.18: DISTRIBUTION OF DOMESTIC TOURIST VISITS IN KERALA BY STATE OF
ORIGIN DURING 2010
Sl. No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
Sate/UT
Kerala
Tamil Nadu
Karnataka
Maharashtra
Andhra Pradesh
Delhi
Gujarat
West Bengal
Lakshadweep
Uttar Pradesh
Madhya Pradesh
Pondicherry
Rajasthan
Punjab
Goa
Bihar
Haryana
Andaman and Nicobar Islands
Orissa
Assam
Himachal Pradesh
Uttaranchal
Jharkhand
Jammu and Kashmir
Chhattisgarh
Chandigarh
Arunachal Pradesh
Mahe
Tripura
Mizoram
Sikkim
Meghalaya
Daman and Diu
Nagaland
Manipur
Dadra and Nagar Haveli
Total
Number
Percentage
6105297
1118905
554996
290831
170774
125500
43218
32306
29744
24710
18443
18152
10711
8443
6502
6387
6158
5046
4599
3650
1154
1067
964
934
914
909
851
822
785
605
536
368
273
230
220
71
71.03
13.02
6.46
3.38
1.99
1.46
0.50
0.38
0.35
0.29
0.21
0.21
0.12
0.10
0.08
0.07
0.07
0.06
0.05
0.04
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.00
0.00
8595075
100
54

2.17
DISTRICT WISE DISTRIBUTION OF DOMESTIC TOURISTS
The highest share of domestic tourist visits is recorded by Ernakulam district in all the years since
2004. During 2010, the share of the district was 23.13 percent. The second largest share of
domestic tourist visits is recorded in Thrissur district. It was followed by Trivandrum and Kozhikode
districts with shares of 13.50 percent and 7.12 percent respectively during 2010. The district wise
domestic tourist visits since 2004 are given in Table 2.19.
2010
855,787
837,211
866,712
948,579
1,102,115
1,074,562
1,160,640
13.5
KLM
100,729
98,227
122,998
145,524
180,943
184,867
196,773
2.29
PTA
64,640
59,328
57,032
60,988
59,832
75,660
82,470
0.96
ALP
185,906
173,626
179,115
170,731
234,700
164,223
183,416
2.13
1,207,062
1,168,392
1,225,857
1,325,822
1,577,590
1,499,312
1,623,299
Total
2009
Proportion to
2008
2007
2006
TVM
No.
2004
Sl.
2005
DISTRICT
TABLE 2.19:
DISTRICT WISE DOMESTIC TOURIST VISITS DURING 2004 TO 2010
South Kerala
Total
18.89
Central Kerala
5
KTM
163,084
164,909
196,284
189,411
230,831
274,828
301,599
3.51
EKM
1,043,479
1,025,944
1,080,591
1,109,644
1,509,686
1,818,748
1,987,743
23.13
IDKI
482,283
473,772
515,182
505,229
531,970
429,402
464,123
THR
1,378,118
1,327,856
1,398,014
1,546,576
1,671,174
1,733,862
1,874,211
21.81
3,066,964
2,992,481
3,190,071
3,350,860
3,943,661
4,256,840
4,627,676
53.84
Total
5.4
North Kerala
9
PKD
10 MLPM
256,015
266,837
300,674
315,591
324,399
332,787
359,961
4.19
297,203
306,431
303,844
313,200
323,448
319,635
347,311
4.04
55

11 WYND
187,701
191,184
225,923
256,190
295,465
368,459
408,151
4.75
12 KKD
498,931
553,363
550,694
570,832
595,985
574,896
612,316
7.12
13 KNR
323,645
333,855
351,309
375,255
395,121
420,922
455,822
5.3
14 KSD
134,661
133,880
123,352
135,191
135,581
140,686
160,539
1.87
1,698,156
1,785,550
1,855,796
1,966,259
2,069,999
2,157,385
2,344,100
27.27
Total Kerala 5,972,182
5,946,423
6,271,724
6,642,941
7,591,250
7,913,537
8,595,075
100
Total
CHART 13. DISTRICT WISE PROPORTION OF ARRIVAL OF DOMESTIC TOURISTS
CHART 14. REGION WISE PROPORTION OF ARRIVAL OF DOMESTIC TOURISTS
56

2.18
SEASONALITY IN DOMESTIC TOURIST VISITS
There is moderate seasonality in domestic tourist visits. While the peak months are May and
December, the lean months are June and July. It seems that school vacations contribute
significantly to the seasonality in domestic tourist visits. The month wise domestic tourist visits in
different years and seasonality indices are given in Table 2.20.
% of variation over
previous year
Sl.
No.
Seasonality Indices
TABLE 2.20:
MONTH WISE DOMESTIC TOURIST VISITS AND SEASONALITY INDICES
Month
2004
2005
2006
2007
2008
2009
2010
Jan
523145
499698
532748
588620
645492
696878
730803
4.87
106.34
Feb
451420
432673
469363
501204
586317
600648
634454
5.63
92.54
Mar
422727
428235
457435
485722
580681
635963
658610
3.56
92.49
Apr
503583
500005
522408
557785
643808
649553
684522
5.38
101.34
May
561503
562616
610241
639712
719566
730310
776648
6.34
114.36
Jun
440469
445652
467879
502224
566541
569624
614955
7.96
88.98
Jul
508893
467532
478701
478781
574544
552162
596335
8.00
91.27
Aug
489182
483490
511198
535309
600121
585658
655937
12.00
94.94
Sep
457398
485205
517659
529847
572977
609127
660903
8.50
93.37
10
Oct
516386
519239
543876
555721
655670
738253
836517
13.31
102.90
11
Nov
544746
552523
556297
618908
695118
726832
815827
12.24
107.42
12
Dec
552730
569555
603919
659108
750415
818529
929564
13.57
114.03
Total
5972182
5946423
6271724
6652941
7591250
7913537
8595075
8.61
CHART 15.
SEASONALITY INDICES OF DOMESTIC TOURISTS VISITING KERALA IN 2010
CHART 16:
57

MONTH WISE COMPARISON OF DOMESTIC TOURISTS VISITING KERALA
2.19
QUARTERLY COMPARISON OF DOMESTIC TOURIST ARRIVALS
Quarterly comparison of foreign tourists arrivals shows that IV quarter is receiving highest
domestic tourist arrivals II quarter comes second in tourists arrivals. The details are given in Table
2.21.
TABLE 2.21: QUARTERLY COMPARISON OF DOMESTIC TOURIST ARRIVALS

Domestic
2004
2005
2006
2007
2008
2009
2010
I - Quarter
1,397,292
1,360,606
1,459,546
1,575,546
1,812,490
1,933,489
2,023,867
II - Quarter
1,505,555
1,508,273
1,600,528
1,699,721
1,929,915
1,949,487
2,076,125
III - Quarter
1,455,473
1,436,227
1,507,558
1,533,937
1,747,642
1,746,947
1,913,175
IV - Quarter
1,613,862
1,641,317
1,704,092
1,833,737
2,101,203
2,283,614
2,581,908
Total
5,972,182
5,946,423
6,271,724
6,642,941
7,591,250
7,913,537
8,595,075
2.20. DISTRICT WISE AND MONTH WISE STATISTICS OF DOMESTIC

TOURIST VISITS IN 2010
Month wise and district wise domestic tourist visits in Kerala during 2010 are given in Table
2.22. The districts of Ernakulam, Thrissur and Thiruvananthapuram received the maximum number
of domestic tourist visits during the month of December.
58
13434
730803
Kasargod
Total Arrival
36386
34585
49942
29151
30780
14
Palakkad
140204
Kannur
Thrissur
48763
13
Idukki
177459
Wayanad
Ernakulam
26817
11
Kottayam
25672
Kozhikode
Alappuzha
6247
11
Pathanamthitta
18062
Malappuram
Kollam
93301
Jan
10
Thiruvananthapuram
Districts
SI. No.
634454
12512
33230
27017
51439
26397
26557
117334
48360
141251
19877
19227
5546
17035
88672
Feb
658610
10851
52719
38465
49518
25845
28664
113698
40125
154358
22209
15425
5332
15523
85878
Mar
684522
12031
37767
21544
51964
29836
29631
152115
47404
149029
20508
21187
8567
16271
86668
Apr
776648
14915
41156
31670
59231
30922
32272
194470
47641
148399
26103
11046
5916
15403
117504
May
614955
11779
34840
26870
49050
26760
33910
135448
22905
143822
24382
8090
6183
14137
76779
Jun
596335
12820
33110
29426
47103
25752
24784
119680
20065
150408
20061
10452
6866
14722
81086
Jul
655937
12865
36077
31230
47704
28350
26387
135390
29580
167071
22760
12167
6996
16370
82990
Aug
660903
12857
37847
26250
47105
29290
27423
158440
32620
143219
27290
9980
6191
15540
86851
Sep
836517
14140
37710
46744
57398
31660
34843
183372
46070
206357
27130
14920
10847
16020
109306
Oct
815827
15670
36410
44340
49826
31868
32890
195580
40530
187632
30082
14770
6799
17625
111805
Nov
TABLE 2.22: DISTRICT WISE AND MONTH WISE DOMESTIC TOURIST VISITS IN 2010
929564
16665
38570
50010
52036
31480
31820
228480
40060
218738
34380
20480
6980
20065
139800
Dec
59
8595075
160539
455822
408151
612316
347311
359961
1874211
464123
1987743
301599
183416
82470
196773
1160640
Total

2.21
AYURVEDIC CENTRES: CLASSIFICATION WISE ARRIVAL OF DOMESTIC
TOURISTS 2010
The Ayurvedic centre classification wise arrival shows that 57.6 percent of the foreign tourists had
chosen Ayurvedic centres having noo classification. Green Leaf classification has 32.4 percent of
total arrivals to Ayurvedic centres. The details are given in Table 2.23.
TABLE 2.23: .
AYURVEDIC CENTRE CLASSIFICATION WISE ARRIVAL OF DOMESTIC TOURISTS 2010
Green Leaf
Olive Leaf
No Classification
Total
District
No.
Thiruvananthapuram
No.
No.
No.
8170
34
4995
20.8
10848
45.2
24013
100
29
1.9
32
2.1
1483
96
1544
100
138
2.8
4756
97.2
4894
100
126
6.9
1701
93.1
1827
100
Kottyam
1717
13
624
4.7
10851
82.3
13192
100
Ernakulam
7493
43.7
636
3.7
9009
52.6
17138
100
Idukki
Kollam
Pathanamthitta
Alappuzha
3988
70.8
1645
29.2
5633
100
Thrissur
207
47.9
225
52.1
432
100
Pallakad
1261
41.3
445
14.6
1350
44.2
3056
100
Malapuram
2824
44.3
3557
55.7
6381
100
Kozhikode
939
51.5
478
26.2
408
22.4
1825
100
11
26.2
31
73.8
42
100
Kannur
850
36
1512
64
2362
100
Kasargod
149
100
149
100
26765
32.4
8229
10
47494
57.6
82488
100
Wayanad
Total Kerala
CHART 17 : PERCENTAGE DISTRIBUTION OF AYURVEDIC CENTRE

CLASSIFICATION WISE ARRIVAL OF DOMESTIC TOURISTS 2010
60

2.22
2010
HOMESTAY:CLASSIFICATION WISE ARRIVAL OF DOMESTIC TOURISTS
Analysis of Homestay classification wise arrivals of Domestic Tourists shows that most of the
domestic tourists arranged their accommodation in Homestays having no classification. The
details are given in Table 2.24.
TABLE 2.24: HOMESTAY CLASSIFICATION WISE ARRIVALS OF DOMESTIC TOURISTS
2010
Diamond House
Gold House
Silver House
No Classification
Total
District
No.
No.
No.
No.
No.
Thiruvananthapuram
4518
17.9
4723
18.8
5873
23.3
10075
40
25189
100
Kollam
2010
29.5
3350
49.2
228
3.3
1224
18
6812
100
Plakkad
1621
53.5
106
3.5
1260
41.6
45
1.5
3032
100
728
3.6
1699
8.3
4700
23.1
13251
65
20378
100
Kottyam
5064
45.1
2181
19.4
3778
33.6
217
1.9
11240
100
Ernakulam
9860
13.1
11108
14.7
17376
23
37124
49.2
75468
100
Idukki
6431
11.9
12445
23
24521
45.2
10821
20
54218
100
Thrissur
473
18.2
342
13.1
1788
68.7
2603
100
Pathanamthitta
133
3.8
1401
40.3
188
5.4
1754
50.5
3476
100
Malapuram
308
25.9
438
36.8
444
37.3
1190
100
Kozhikode
96
2.2
630
14.6
1199
27.8
2386
55.3
4311
100
2078
7.4
2570
9.2
6210
22.1
17192
61.3
28050
100
Kannur
6382
34.7
12002
65.3
18384
100
Kasargode
433
100
433
100
33320
13.1
40993
16.1
73947
29
106524
41.8
254784
100
Alappuzha
Wayanad
Total Kerala
2.23
HOTELS: CLASSIFICATION WISE ARRIVAL OF DOMESTIC TOURISTS 2010
Hotel classification wise arrivals of domestic tourists are studied and the details are given in Table
2.25. More than 80 percent of the domestic tourist preferred
to stay in Hotels having no
classification. Only 0.7 percent are chose to stay in five star category Hotels.
61
955
4002
18944
16384
874
ALP
KSD
EKM
IDKI
THR
PKD
17771
1535
KKD
KLM
1.2
1.3
3.1
1.1
2.3
0.3
5.2
2.4
2.8
1.2
1.1
0.2
202664
3061
17718
7598
14555
5399
13056
32872
15166
42074
4968
12285
15393
18519
No.
3.4
2.6
3.1
5.4
10.7
1.8
3.9
1.8
4.8
5.4
6.4
17.5
3.7
2.8
2 Star
573814
24626
28913
28312
17708
5905
38275
56597
40931
214089
6647
19404
4146
27992
60269
No.
9.8
21.2
20.2
13
11.3
3.1
12.9
27.3
4.7
24.8
5.9
6.7
9.2
3 Star
129468
4491
10838
1314
6976
57705
6665
41479
No.
4 Star
2.2
0.8
0.4
2.2
7.4
1.6
6.3
38634
2595
769
7667
3735
14994
8874
No.
0.7
2.2
0.1
2.5
1.2
1.9
1.4
5 Star
69418
2980
31073
59
35306
No.
1.2
2.2
5.4
5 Star Deluxe
47446
9167
241
645
357
21970
3384
5304
6375
No.
0.8
1.6
0.2
0.2
0.1
2.8
2.4
6.8
Heritage
4745793
84148
496116
102547
86723
280698
285524
1724240
232526
382844
126676
47570
53710
361229
481242
No.
80.7
72.6
86.3
73.1
63.8
93.1
84.5
95.1
73.6
48.9
90
60.8
76.6
86.9
73.7
No Classification
TABLE 2.25: HOTEL CLASSIFICATION WISE ARRIVAL OF DOMESTIC TOURISTS 2010
70787
1514
WYND
Kerala
3073
KTM
PTA
MLPM
4526
KNR
No.
1209
District
1Star
TVM
5878024
115965
574945
140212
135877
301628
337729
1813712
316075
783693
140768
78201
70141
415805
653273
No.
Total
62
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100

2.24
HOUSE BOAT: CLASSIFICATION WISE ARRIVAL OF DOMESTIC TOURISTS 2010
Among the House Boat classification wise arrival of domestic tourists in 2010 House Boat with No
classification received 68.5 percent of domestic tourists who chose House Boat as accommodation.
Least favorite classification among the House Boat classification is Green Palm which received only
0.2 percent of domestic tourist arrivals among the other categories. Details are given in Table
2.26
TABLE 2.26:
HOUSE BOAT CLASSIFICATION WISE ARRIVAL OF DOMESTIC TOURISTS 2010
Gold Star
Silver Star
No.
No.
Green Palm
No Classification
Total
District
Thiruvananthapuram
No.
No.
No.
189
22.7
643
77.3
832
100
87
2.2
3912
97.8
3999
100
12256
44.2
445
1.6
15061
54.3
27762
100
121
7.3
1538
92.7
1659
100
Malapuram
3666
100
3666
100
Kozhikode
661
100
661
100
Kasargode
2938
100
2938
100
Total Kerala
12566
30.3
445
1.1
87
0.2
28419
68.5
41517
100
Kollam
Alappuzha
Kottyam
CHART 18: PERCENTAGE DISTRIBUTION OF HOUSE BOAT CLASSIFICATION

WISE ARRIVAL OF DOMESTIC TOURISTS 2010
63
PROPERTY TYPE WISE ARRIVAL OF DOMESTIC TOURISTS 2010
82488
149
2362
42
1825
6381
3056
432
5633
17138
13192
1827
4894
1544
24013
Ayurvedic Centers
9070
7324
1165
575
Grihasthali
80156
2200
921
4786
3894
929
1814
6403
6419
28096
173
2763
2156
19602
Guest House
254784
433
18384
28050
4311
1190
3032
2603
54218
75468
11240
20378
3476
6812
25189
Homestays
5878024
140768
415805
140212
574945
301628
337729
1813712
316075
783693
135877
78201
70141
115965
653273
Hotels
41517
2938
661
3666
1659
27762
3999
832
Houseboats
137527
1379
3393
36993
15
199
308
42142
5807
27164
1640
3312
15175
Resorts
174195
9887
9094
62608
3442
18388
6814
30073
1953
17652
1962
2329
1203
8790
Rest House
13116
97
121
2513
2194
6746
422
1023
Yatri Nivas
TABLE 2.27: PROPERTY TYPE WISE ARRIVAL OF DOMESTIC TOURISTS 2010
Kerala
KSD
KNR
WYND
KKD
MLPM
PKD
THR
IDKI
EKM
KTM
ALP
PTA
KLM
TVM
District
1924198
2710
5554
137325
15768
14970
7028
17350
34846
1054851
108976
47156
3921
60668
413075
Others
64
8595075
160464
455610
410016
612185
347152
359793
1873394
463480
1989457
301830
182631
82432
196682
1159949
Total
the least number of arrivals are received by Grihasthali Category. The percentage distribution of the Property type wise arrival of foreign tourists is
Table 2.27 shows the property type wise foreign tourist arrivals. Among all the categories Hotel category received the largest number of arrivals and
2.25
Grihasthali
0
0
0
0.3
0.4
0
0
0
0
0
1.2
0
0
0
0.1
Guest House
1.7
1.1
0
1.5
0.1
1.4
1.4
0.3
0.5
0.3
0.6
1.2
0.2
1.4
0.9
Homestays
2.2
3.5
4.2
11.2
3.7
3.8
11.7
0.1
0.8
0.3
0.7
6.8
4
0.3
3
Hotels
56.3
59
85.1
42.8
45
39.4
68.2
96.8
93.9
86.9
93.9
34.2
91.3
87.7
68.4
Houseboats
0.1
2
0
15.2
0.5
0
0
0
0
1.1
0.1
0
0
1.8
0.5
Resorts
1.3
1.7
0
0.9
9
0.3
9.1
0
0.1
0
0
9
0.7
0.9
1.6
Rest House
0.8
0.6
0
1.3
0.7
0.9
0.4
1.6
1.9
5.3
0.6
15.3
2
6.2
2
Yatri Nivas
0
0.5
0
0
0.1
0.3
0.5
0.1
0
0
0
0
0
0
0.2
Others
35.6
30.8
4.8
25.8
36.1
53
7.5
0.9
2
4.3
2.6
33.5
1.2
1.7
22.4
CHART 19: PERCENTAGE DISTRIBUTION OF PROPERTY TYPE WISE ARRIVAL OF DOMESTIC TOURISTS 2010
Ayurvedic Centers
2.1
0.8
5.9
1
4.4
0.9
1.2
0
0.8
1.8
0.3
0
0.5
0.1
1
TABLE 2.28: PERCENTAGE DISTRIBUTION OF PROPERTY TYPE WISE ARRIVAL OF DOMESTIC TOURISTS 2010
Category
TVM
KLM
PTA
ALP
KTM
EKM
IDKI
THR
PKD
MLPM
KKD
WYND
KNR
KSD
Kerala
65
Total
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
3670
15834
2228
247
559
Varkala
Kollam
Palaruvi
Aranmula
Erumeli
17904
1847
Thekkady
Wagamon
Kalady
Fort Kochi
Cherai Beach
4386
13242
1917
12259
23901
Munnar
Aluva
21717
Kumarakom
883
2668
Poovar
Kuttanadu
869
Ponmudi
25373
20638
Kovalam
Alappuzha
65686
JAN
Thiruvananthapuram
Destination
1769
16435
425
8809
1815
12324
26069
17667
662
17359
382
62
2320
14715
5737
2283
2985
24896
53003
FEB
3185
6545
1529
10337
1738
11556
23685
17650
1117
15390
288
72
1306
14217
6140
1265
819
14225
63706
MAR
3589
9429
3227
15334
1851
9808
28469
19419
569
20829
267
3672
12795
17800
2530
1776
15086
50286
APR
5103
4157
619
8715
1731
12243
30178
22371
296
11728
257
104
1391
13561
22422
1965
2353
29326
62031
MAY
3699
7499
662
13248
980
14302
6679
20340
680
9513
243
73
1141
12604
9549
3487
2045
15276
47402
JUN
5256
8529
1735
16659
839
10537
7224
16470
465
10349
297
363
1655
13322
9260
168
2358
20851
49259
JUL
6013
10296
753
19275
1223
14294
10065
17389
841
12170
196
482
1571
14957
10632
2303
1261
19183
50276
AUG
5216
7106
1028
18459
1222
11584
15293
21210
130
11968
241
354
1695
14036
15942
3379
1941
12300
53975
SEP
5441
21492
2864
23927
2653
20966
18184
21632
109
15705
288
522
2229
14199
7402
2295
5228
28995
67089
OCT
7822
10473
3448
21285
1244
19385
17222
24171
360
16566
890
467
2695
14465
18888
334
2601
28672
62423
NOV
10109
14263
2303
24962
1223
15954
18779
25027
1634
20228
1359
968
4427
15363
32796
1169
2537
33008
71419
DEC
TABLE 2.29: DESTINATION WISE NUMBER OF DOMESTIC TOURISTS VISITED KERALA DURING 2010
20
19
18
16
15
14
13
12
11
10
SI.
No
66
61588
129466
20510
193269
18366
170857
225748
245063
7746
187178
5000
3981
26330
170068
160238
23846
26773
262456
696555
Total
Bekal
Not at any Destination
44
45
6187
730803
131245
944
12206
19285
2555
33917
1221
17
42508
12
1881
213
3291
1746
5834
120635
5057
573
11784
634454
121430
973
12292
16843
2267
26859
541
39550
23
402
2371
2008
3694
108811
3756
311
3490
1365
6595
1658
71564
91798
Total
Parassinikkadavu
43
42
Muzhuppilangad
Wayanad
Thusharagiri
Peruvannamoozhi
Kappad
Kozhikode City
Kakkayam
Kottakkal
Iringal
Nilambur
Kodikuthimala
Nelliyampathy
Malampuzha
Guruvayoor
Chavakkad
Chalakkudi
Athirappalli
41
40
39
38
37
36
34
33
33
32
31
29
28
27
26
25
24
Maradu
22
23
Paravoor
Kochi City
21
658610
124889
880
15387
27117
6102
39027
39
39966
31
860
168
2644
2089
5347
106219
4972
212
2562
1374
4699
79256
684522
124994
368
16521
17144
2548
21617
55
133
41916
178
337
2710
1074
2374
5854
141699
4702
396
3181
1524
5883
72578
776648
132093
755
15750
20364
2484
30793
53
30
186
48815
823
786
3164
865
1895
7928
177420
7211
6605
5382
82695
614955
128327
1065
10337
17203
3525
26897
77
743
340
38486
312
456
2483
1099
2522
7904
124284
4293
4188
1002
4742
65248
596335
122452
1257
13074
15965
2178
29432
48
237
37590
178
575
2609
992
749
4438
110393
3885
3262
463
5723
65239
655937
130338
1300
13594
15786
4489
31253
41
68
39796
1286
323
2386
926
1409
5405
125646
4106
143
3301
893
6924
73344
660903
131888
1300
14475
16559
3001
26250
72
404
37517
569
334
2361
1057
1480
4552
146503
4221
131
4974
1127
7001
58048
836517
157714
493
14126
17893
2822
47066
150
95
817
42779
39
398
3505
1078
2802
6635
170946
4241
141
5139
1525
6992
87901
815827
153013
1279
12513
18481
3615
43768
360
48
879
40452
847
441
2608
1063
2585
5553
181050
4888
114
5338
1701
6242
75578
929564
160288
2697
13999
19816
2374
49897
264
705
208
43515
29
358
3824
994
2726
7902
212783
5300
200
4955
2553
7198
89451
67
8595075
1618671
13311
164274
222456
37960
406776
1120
2842
3869
492890
66
7404
4389
33956
9148
24385
71046
1726389
56632
2221
58779
15185
73568
912700
2.26
COMPARISON OF TOURIST ARRIVALS IN KERALA 1999 2010
Tourist arrivals to Kerala in the last 12 years is given in Table 2.30. During 1999 the percentage
of increase in foreign tourist arrivals recorded 6.44 over the previous year. After that, up to 2001 the
percentage of increase was decreasing. In 2009 the foreign tourist arrivals fall to ever lowest value 6.96. In 2010 in increased to 18.31.
TABLE 2.30: TOURIST ARRIVALS IN KERALA FOR LAST 12 YEARS
Year
No. of Foreign
Tourists
% of
increase
No. of Domestic
Tourists
% of
increase
Total No. of
Tourists
% of
increase
1999
202,173
6.44
4888287
9.07
5,090,560
8.97
2000
209,933
3.84
5013221
2.56
5,223,154
2.60
2001
208,830
-0.53
5239692
4.52
5,448,522
4.31
2002
232,564
11.37
5568256
6.27
5,800,820
6.47
2003
294,621
26.68
5871228
5.44
6,165,849
6.29
2004
345,546
17.28
5972182
1.72
6,317,728
2.46
2005
346,499
0.28
5946423
-0.43
6,292,922
-0.39
2006
428,534
23.7
6271724
5.47
6,700,258
6.47
2007
515,808
20.37
6642941
5.92
7,158,749
6.84
2008
598,929
16.11
7591250
14.28
8,190,179
14.41
2009
557,258
-6.96
7913537
4.25
8,470,795
3.43
2010
659,265
18.31
8595075
8.61
9,254,340
9.25
CHART 20: TOURIST ARRIVALS RATE OF CHANGE
68
EARNINGS FROM TOURISM
fjldjf
2.27
EARNINGS FROM TOURISM IN KERALA
Earnings from tourism from 2001 to 2010 are given in Table 2.31. It can be seen that the earnings
are increasing steadily over the years. Only at 2009 % of change became negative. Foreign
exchange earnings from 1996 to 2010 are given in Table 2.32.
TABLE 2.31: EARNINGS FROM TOURISM IN KERALA

Year
Foreign Exchange
Earnings(Rs. In
Crores)
% of
Increase
Total Revenue generated

from Tourism (Direct &
Indirect)
% of
Increase
2001
535.00
1.85
4500.00
9.58
2002
705.67
31.90
4931.00
20.42
2003
983.37
39.35
5938.00
12.83
2004
1266.77
28.82
6829.00
15.01
2005
1552.31
22.54
7738.00
13.31
2006
1988.40
28.09
9126.00
17.94
2007
2640.94
32.82
11433.00
25.28
2008
3066.52
16.11
13130.00
14.84
2009
2853.16
-6.96
13231.00
0.77
2010
3797.37
33.09
17348.00
31.12
CHART 21:
TOTAL REVENUE GENERATED FROM TOURISM (DIRECT & INDIRECT)
71
TABLE 2.32:
FOREIGN EXCHANGE EARNINGS FROM TOURISM DURING LAST 15 YEARS
Year
Foreign Exchange
Earnings(Rs. In Crores)
% of
Increase
1996
196.38
23.7
1997
273.20
39.12
1998
302.08
10.57
1999
416.07
37.74
2000
525.30
26.25
2001
535.00
1.85
2002
705.67
31.90
2003
983.37
39.35
2004
1266.77
28.82
2005
1552.31
22.54
2006
1988.40
28.09
2007
2640.94
32.82
2008
3066.52
16.11
2009
2853.16
-6.96
2010
3797.37
33.09
CHART 22:
FOREIGN EXCHANGE EARNINGS FROM TOURISM DURING LAST 15 YEARS
72
CHAPTER 3
INDIAN TOURIST SCENARIO
fjldjf
INDIAN TOURISM SCENARIO

3.1
YEAR WISE FOREIGN TOURIST ARRIVALS
The FTAs in India continued to grow from 1.28 million in 1981, to 1.68 million in 1991, 2.54 million
in 2001, to reach 5.78 million in 2010. During the year 2010, India registered a positive growth of
11.8 % over 2009. The growth rate of 11.8% in 2010 for India is better than UNWTOs projected
growth rate of 5% to 6% for the world in 2010. The compound annual growth rate (CAGR) in FTAs
in India during 2001 to 2010 was 9.6 %. Table 3.1 gives the number of FTAs in India for the years
1981 to 2010 and the growth rate over previous year.
TABLE 3.1: FOREIGN TOURIST ARRIVALS IN INDIA, 1981 2010

Year
FTAs in India
Annual Growth (%)
1981
1279210
1982
1288162
0.7
1983
1304976
1.3
1984
1193752
-8.5
1985
1259384
5.5
1986
1451076
15.2
1987
1484290
2.3
1988
1590661
7.2
1989
1736093
9.1
1990
1707158
-1.7
1991
1677508
-1.7
1992
1867651
11.3
1993
1764830
-5.5
1994
1886433
6.9
1995
2123683
12.6
1996
2287860
7.7
1997
2374094
3.8
1998
2358629
-0.7
1999
2481928
5.2
2000
2649378
6.7
2001
2537282
-4.2
2002
2384364
-6
2003
2726214
14.3
2004
3457477
26.8
2005
2006
3918610
4447167
13.3
13.5
2007
5081504
14.3
2008
5282603
2009
5167699
-2.2
2010
5775692
11.8
Source: Bureau of Immigration, India

75
CHART 23. FOREIGN TOURISTARRIVALS IN INDIA, 1981 2010
3.2.
MAJOR SOURCE MARKETS OF INDIA
The single largest tourist arrivals in India are from the United States of America during the last two
years. It is followed by the United Kingdom. These two countries taken together accounted for about
29.0 percent of the tourist arrivals in India during 2010. The top 10 source markets and their relative
shares are listed in Table 3.2.
TABLE 3.2:
TOP 10 SOURCE COUNTRIES OF FOREIGN TOURIST ARRIVALS IN INDIA DURING
2009 AND 2010
Rank
Nationality
2009
%
Share
Nationality
2010
% Share
U.S.A
827140
16.0
U.S.A
931292
16.1
U.K.
769251
14.9
U.K.
759494
13.1
Bangladesh
468899
9.1
Bangladesh
431962
7.5
Canada
239995
4.6
Sri Lanka
266515
4.6
Sri Lanka
224069
4.3
Canada
242372
4.2
France
196462
3.8
Germany
227720
3.9
Germany
191616
3.7
France
225232
3.9
Australia
149074
2.9
Malaysia
179077
3.1
Japan
135343
2.6
Australia
169647
2.9
Malaysia
124756
2.4
Japan
168019
2.9
Total of top 10
countries
3326605
64.4
Total of top 10
countries
3601330
62.4
Others
1841094
35.6
Others
2174362
37.6
5167699
100.0
5775692
100.0
10
Grand Total
76
CHART 24.
TOP 10 SOURCE COUNTRIES OF FOREIGN TOURIST ARRIVALS IN INDIA DURING 2010
3.3
SEASONALITY IN FOREIGN TOURIST ARRIVALS IN INDIA
Weather conditions at different tourist destinations are one of the important determinants of tourist
arrivals. In the past, seasonal variations have been observed in FTAs to India.
Table 3.3 gives the month-wise FTAs in India during 2010 as well as comparative figures for 2009
and 2008. It may be seen from Table 3.3 that, during the year 2010, December has been the
peak month for FTAs in India followed by November and January. May is the leanest month. The
share of January, February, March and August in 2010 has increased as compared to 2009.
TABLE 3.3: MONTH WISE FTAS IN INDIA DURING 2010 AND COMPARATIVE
FIGURES OF 2009 & 2008
Foreign Tourist Arrivals(Nos.)
Month
Growth rate in FTAs
2008
2009
2010
2008
2009
2010
January
511781
481308
568719
-6
18.2
9.7
9.3
9.8
February
611493
489787
552152
March
479765
442062
512152
-19.9
12.7
11.6
9.5
9.6
-7.9
15.9
9.1
8.6
8.9
April
361101
347544
371956
-3.8
6.8
6.7
6.4
May
304361
305183
332087
0.3
8.8
5.8
5.9
5.7
June
July
341539
352353
384642
3.2
9.2
6.5
6.8
6.7
431933
432900
466715
0.2
7.8
8.2
8.4
8.1
August
383337
369707
422173
-3.6
14.2
7.2
7.1
7.3
September
341693
330707
369821
-3.2
11.8
6.5
6.4
6.4
October
450013
458849
507093
10.5
8.5
8.9
8.8
November
531683
541524
608178
1.9
12.3
10
10.5
10.5
December
533904
615775
680004
15.3
10.4
10.1
11.9
11.8
5282603
5167699
5775692
-2.2
11.8
100
100
100
Total
2009/08
2010/09
Percentage Share
77
CHART 25 :
MONTH WISE PERCENTAGE SHARE OF FOREIGN TOURIST ARRIVALS IN INDIA
2010
3.4
LEAN AND PEAK MONTHS OF FTAS IN INDIA DURING 2010 FROM TOP 15
COUNTRIES
The peak and lean months for arrivals of tourists from top 15 source markets for India during 2010 are
presented in Table 3.4. For 5 countries, namely United States, Canada, Malaysia, Australia and
Singapore, December was the peak month. For 3 countries, namely United Kingdom, Germany and
Republic of Korea, January was peak month. Peak months for other countries were February
(Bangladesh & Japan), July (France), November (Russian Federation & China (Main)), August (Sri
Lanka) and October (Nepal). Peak month for each of these countries accounted for more than 10% of
the FTAs, except China (Main), from that country in 2010.
78
TABLE 3.4:
LEAN AND PEAK MONTHS OF FTAS IN INDIA DURING 2010 FROM TOP 15
COUNTRIES
Sl. No.
Nationality
Lean Month (% Share)
Peak Month (% Share)
United States
September (4.9%)
December (13.9 %)
United Kingdom
June (4.2%)
January (12.9%)
Bangladesh
November (7.0%)
February (10.4%)
Sri Lanka
November (4.3%)
August (13.5%)
Canada
September (5.3%)
December (12.9%)
Germany
June (4.9%)
January (12.5%)
France
September (5.1%)
July (12.0%)
Malaysia
April (5.2%)
December (10.5%)
Australia
May (6.0%)
December (17.1%)
10
Japan
July (7.0%)
February (10.0%)
11
Russian Fed.
June (1.0%)
November (18.5%)
12
China(Main)
June (7.1%)
November (9.7%)
13
Singapore
April (6.7%)
December (11.7%)
14
Nepal
April (6.5%)
October (11.9%)
15
Rep. of Korea
November (6.1%)
January (15.1%)
3.5. INDIAN NATIONAL GOING ABOARD

In 2010 12.99 million Indian Nationals were recorded as going aboard. The year recorded an
increase of about 17.40 percent compared to the previous year. The details are given in
Table 3.3.
TABLE 3.5.NUMBER OF INDIAN NATIONALS GOING ABOARD: 1999 2010

No. of Outbound visits (in millions)
Percentage change over the

previous year
1999
4.11
8.0
2000
4.42
7.3
2001
4.56
3.4
2002
4.94
8.2
2003
5.35
8.3
2004
6.21
16.1
2005
7.18
15.6
2006
8.34
16.1
2007
9.78
17.3
2008
10.87
11.1
2009
11.07
1.8
2010
12.99
17.4
Year
79
CHART 26. NUMBER OF INDIAN NATIONALS GOING ABOARD: 1999 2010
3.6
THE PORT-WISE NUMBER OF INDIAN NATIONALS DEPARTURES FROM
INDIA 2002, 2004 - 2010
The port-wise number of Indian nationals departures from India for 2002 & 2004 to 2010, are given
in Table 3.6. During 2002, 2004 to 2010, top 3 airports for departures of Indian nationals from India
were Mumbai, Delhi and Chennai. During 2010, Mumbai airport registered the highest share
(23.34%) followed by Delhi airport (20.18%) and Chennai airport (11.17%). These 3 top airports
accounted for 54.69% of the total departures in 2010. During 2009, Mumbai, Delhi and Chennai
airports had a percentage share of 23.6%, 19.1% and 11.9% respectively. However, during 2002
the share of these 3 airports were 35.2%, 21.9% and 12.7% respectively and total share of these
airports was 69.84%. The share of top 3 airports in overall departures of Indian nationals from India
during 2002-2010 is gradually decreasing.
TABLE 3.6.
THE PORT-WISE NUMBER OF INDIAN NATIONALS DEPARTURES FROM INDIA 2002, 2004 2010
Year
Port/ Land Check post

2002
2004
2005
2006
2007
2008
2009
2010
Mumbai (Airport)
1738301
1909773
2152002
2368115
2623707
2734458
2615702
3031822
% Share
in 2010
23.34
Delhi (Airport)
1084097
1283733
1510735
1764264
1956299
2141600
2117561
2621535
20.18
Chennai (Airport)
628059
845947
923250
1039973
1211400
1350418
1312197
1450521
11.17
Cochin (Airport)
259970
427412
497966
591236
773310
915278
968375
1022233
7.87
Trivandrum (Airport)
299815
345253
403627
474309
578647
619856
642011
751861
5.79
Hyderabad (Airport)
187451
296150
383500
461616
494797
482897
543719
740350
5.7
Calicut (Airport)
227707
333638
382720
454606
526290
735151
791021
904130
6.96
Bangalore (Airport)
122709
209554
255518
369508
491088
530054
577191
664083
5.11
Kolkata (Airport)
162033
191535
215223
232219
286953
294644
307379
411210
3.17
45160
80125
110131
95714
170458
225479
262734
296778
2.28
184942
289689
349829
488054
670283
838164
928182
1093478
8.42
4940244
6212809
7184501
8339614
9783232
10867999
11066072
12988001
100
Top 3
0.6984
0.6502
0.6383
0.6209
0.592
0.573
0.5463
56.23
Top 10
0.9626
0.9534
0.9513
0.9415
0.9315
0.9229
0.9161
91.58
Ahmedabad (Airport)
Others
Total

80
3.7. DOMESTIC TOURIST VISIT ACROSS THE STATES

740.21 million Domestic tourist visits were recorded over states/UT in 2010. From 1999 onwards
the number of visits is increasing almost in a uniform manner. 10.7 percent is the percentage
change of 2010 over 2009. The details are given in Table 3.7.
TABLE 3.7: NUMBER OF DOMESTIC TOURISTS VISITS ACROSS THE STATES/UT

Year
No. of Domestic tourists visits (in

million) to States/UT
Percentage change
over the previous
year
1999
190.67
13.4
2000
220.11
15.4
2001
236.47
7.4
2002
269.60
14.0
2003
309.04
14.6
2004
366.27
18.5
2005
391.95
7.0
2006
462.31
18.0
2007
526.43
13.9
2008
563.03
7.0
2009
668.80
18.8
2010
740.21
10.7
CHART 27. DOMESTIC TOURISTS VISITS ACROSS THE STATES/UTS
3.8. FOREIGN TOURIST VISIT ACROSS THE STATES

17.85 million Foreign tourist visits were recorded over states/UTs in 2010. From 1999 onwards the
number of visits is increasing gradually. 24.2 percent is the percentage change of 2010 over 2009.
The details are given in Table 3.8.
81
TABLE 3.8: NUMBER OF FOREIGN TOURISTS VISITS ACROSS THE STATES/UT

Year
1999
No. of Foreign Tourist Visits (in

million) to States/UTs
5.83
Percentage (%) change over the previous

year
5.3
2000
2001
2002
2003
2004
2005
5.89
5.44
5.16
6.71
8.36
9.95
1.1
-7.8
-5.1
30.1
24.6
19
2006
2007
2008
2009
2010
11.75
13.26
14.38
14.37
17.85
18.1
12.8
8.5
-0.1
24.2
CHART 28. FOREIGN TOURISTS VISITS ACROSS THE STATES/UTS
TABLE 3.9. SHARE OF TOP 10 STATES/UTS OF INDIA IN NUMBER OF DOMESTIC

TOURISTS VISITS IN 2010
Domestic Tourist Visits in 2010 (P)
Rank
1
2
3
4
5
6
7
8
9
10
State/UT
Andra Pradesh
Uttar Pradesh
TamilNadu
Maharastra
Karnataka
Madhya Pradesh
Uttarakhand
Rajasthan
West Bengal
Gujarat
Total of top 10 States
Others
Total
Number
Percentage
155789584
144754977
111637104
48465492
38202077
38079595
30206030
25543877
21072324
18861296
632612356
107601941
740214297
21.0
19.6
15.1
6.5
5.2
5.1
4.1
3.5
2.8
2.5
85.5
14.5
100
82
CHART 29. SHARE OF TOP 10 STATES/UTS OF INDIA IN NUMBER OF DOMESTIC

TABLE 3.10. SHARE OF TOP 10 STATES/UTS OF INDIA IN NUMBER OF FOREIGN

Foreign Tourist Visits in 2010 (P)
Rank
State/UT
Number
Percentage
1
2
3
4
5
6
7
Maharashtra
Tamil Nadu
Delhi
Uttar Pradesh
Rajasthan
West Bengal
Kerala
5083126
2804687
1893650
1675123
1278523
1192187
659265
28.5
15.7
10.6
9.4
7.2
6.7
3.7
Bihar
635722
3.6
453616
441053
16116952
2.5
2.5
90.3
1735825
17852777
9.7
100
9
10
Himachal Pradesh
Goa
Total of top 10 States
Others
Total
CHART 30.
SHARE OF TOP 10 STATES/UTS OF INDIA IN NUMBER OF FOREIGN TOURISTS
VISITS IN 2010
83
3.9.TOURISM RECEIPTS
The Foreign exchange earnings from tourism over the years both in Rupee and USD terms are
TABLE 3.11:
FOREIGN EXCHANGE EARNING FROM TOURISM IN INDIA DURING 1999 -2010
FEE in INR terms
Year
Rs. Crores
% change over
previous year
FEE in US$ terms

US $
Million
% change over
previous year
1999
12951
6.6
3009
2.1
2000
15626
20.7
3460
15.0
2001
15083
-3.5
3198
-7.6
2002
15064
-0.1
3103
-3.0
2003
20729
37.6
4463
43.8
2004
27944
34.8
6170
38.2
2005
33123
18.5
7493
21.4
2006
39025
17.8
8634
15.2
2007
44360
13.7
10729
24.3
2008
51294
15.6
11832
10.3
2009#
54960
7.1
11394
-3.7
2010#
64889
18.1
14193
24.6
# Advance Estimates
Source: Ministry of Tourism ,Govt.of India
CHART 31: FOREIGN EXCHANGE EARNING FROM TOURISM IN INDIA DURING

1999 -2010 (IN INR TERMS)
84
CHAPTER 4
WORLD TOURISM SCENARIO
fjldjf
WORLD TOURISM SCENARIO

4.1 INTERNATIONAL TOURIST ARRIVALS
International tourist arrivals in the world and Indias share as well as rank, during the years 19972010, are given in Table 4.1. Indias rank in international tourist arrivals, was 47th in 1998 and
declined to 54th in 2002, however, since then, it has gradually improved to 40th in 2010. Indias
share in international tourist arrivals, increased from 0.40% in 1997 to 0.61% in 2010. During last 3
years there has been slight improvement in percentage share of India in world.
TABLE 4.1: INTERNATIONAL TOURIST ARRIVALS IN THE WORLD AND INDIAS

SHARE AS WELL AS RANK, DURING THE YEARS 1997-2010
World
India
Percentage
Share of
India
Rank of
India
Number
(in
millions)
%
Change
1997
593
4.2
2.37
3.8
0.4
1998
611
2.36
-0.7
0.39
47th
1999
633.8
3.7
2.48
5.2
0.39
46th
2000
683.3
7.8
2.65
6.7
0.39
50th
2001
683.4
0.2
2.54
-4.2
0.37
51st
2002
703.2
2.9
2.38
-6
0.34
54th
2003
691
-1.7
2.73
14.3
0.39
51st
2004
762
10.3
3.46
26.8
0.45
44th
2005
798
5.4
3.92
13.3
0.49
43rd
2006
846
5.3
4.45
13.5
0.53
44th
2007
894
5.7
5.08
14.3
0.57
41st
2008
917
2.6
5.28
0.58
42nd
2009
882
-3.8
5.17
-2.2
0.59
42nd
940.0*
6.6
5.78
11.8
0.61
40th
Year
2010*
Number (in
millions)
% Change
* Provisional, @For India figures are for Foreign Tourist Arrivals only.
Source: World Tourism Organization and Bureau of Immigration, India.
4.2
COUNTRIES WITH TOURIST ARRIVALS AND RANKS WHICH ARE
ABOVE INDIA
It is clear from Table 4.2 that the top 2 countries during 2008 have maintained their respective
ranks during 2009 and 2010. Some countries like China, Thailand, Macao(China), Netherlands,
Hungary, Morocco, Singapore, Rep.of Korea, Bulgaria, Autralia, etc. have marginally improved their
ranks in international tourist arrivals, during 2010 as compared to 2009. However, countries like
Spain, Greece, Saudi Arabia, Denmark, Switzerland and Tunisia have shown decline in their ranks
during 2010 as compared to 2009.
87
All other countries like Italy, UK, Turkey, Germany, Malaysia, Mexico, Austria, Ukraine, Russian
Fed., Hong Kong (China), Canada, Egypt, Poland, South Africa and Belgium retained the same
nd
ranks in 2010 as compare to 2009. India improved its rank from 42
in 2009 to 40th in 2010.
TABLE 4.2:
COUNTRIES WITH TOURIST ARRIVALS AND RANKS WHICH ARE ABOVE
INDIA
2008
Rank
Nationality
2009
Tourist
Arrivals
Rank
Tourist
Arrivals
Rank
76.8
France
76.8
55
USA
59.7
Nationality
Tourist
Arrivals
France
79.2
France
USA
57.9
USA
Spain
57.2
Spain
52.2
China
55.7
China
53
China
50.9
Spain
52.7
Italy
42. 7
Italy
43.2
Italy
43.6
UK
30.1
UK
28.2
UK
28.1
Ukraine
25.4
Turkey
25.5
Turkey
Turkey
25
Germany
24.2
Germany
26.9
Germany
24.9
Malaysia
23.6
Malaysia
24.6
10
Mexico
22.6
10
Mexico
21.5
10
Mexico
22.4
11
Malaysia
22.1
11
Austria
21.4
11
Austria
22
12
Austria
21.9
12
Ukraine
20.8
12
Ukraine
21.2
13
Russian Fed.
21.6
13
Russian Fed.
19.4
13
Russian Fed.
20.3
Hong Kong
Hong Kong
27
Hong Kong
14
(China)
17.3
14
(China)
16.9
14
(China)
20.1
15
Canada
17.1
15
Canada
15.7
15
Canada
16.1
16
Greece
15.9
16
Greece
14.9
16
Thailand
15.8
17
Saudi Arabia
14.8
17
Thailand
14.2
17
Greece
18
Thailand
14.6
18
Egypt
11.9
18
Egypt
14.1
19
Poland
13
19
Poland
11.9
19
Poland
12.5
20
Egypt
12.3
20
Saudi Arabia
10.9
20
Macao (China)
11.9
21
Macao (China)
10.6
21
Macao (China)
10.4
21
Netherlands
10.9
22
Netherlands
10.1
22
Netherlands
9.9
22
Saudi Arabia
10.9
23
South Africa
9.6
23
Croatia
9.3
23
Hungary
9.5
24
Croatia
9.4
24
Hungary
9.1
24
Morocco
9.3
25
Denmark
25
Denmark
8.5
25
Singapore
9.2
Nationality
2010
15
88
2008
Rank
Nationality
2009
Tourist
Arrivals
Rank
Nationality
2010
Tourist
Arrivals
Rank
Nationality
Tourist
Arrivals
26
Hungary
8.8
26
Morocco
8.3
26
Denmark
9.1
27
Switzerland
8.6
27
Switzerland
8.3
27
Korea Rep.
8.8
28
Japan
8.4
28
Korea Rep.
7.8
28
Switzerland
8.6
29
Ireland
29
Singapore
7.5
29
Japan
8.6
30
Morocco
7.9
30
Ireland
7.2
30
Syria Arab Rep.
8.5
31
Singapore
7.8
31
South Africa
31
South Africa
8.1
32
Belgium
7.2
32
Tunisia
6.9
32
UAE
7.4
33
UAE
7.1
33
Belgium
6.8
33
Belgium
7.2
34
Tunisia
7.1
34
UAE
6.8
34
Indonesia
35
Portugal
35
Japan
6.8
35
Tunisia
6.9
36
Korea Rep.
6.9
36
Portugal
6.4
36
Portugal
6.9
37
Czech Rep.
6.6
37
Indonesia
6.3
37
Czech Rep.
6.3
38
Indonesia
6.2
38
Syria
6.1
38
Bulgaria
39
Bulgaria
5.8
39
Czech Rep.
39
Australia
5.9
40
Australia
5.6
40
Bulgaria
5.7
40
India
5.8
41
Syria
5.4
41
Australia
5.6
42
India
5. 3
42
India
5.2
Source: UNWTO Tourism Highlights
2011
Editionand MOT,GOI
4.3
WORLD TOURISM TRAFFIC
As per UNWTO estimates, worldwide receipts from international tourism were US$ 919 billion in
2010, up from US$ 851 billion in 2009. All regions posted positive growth with the exception of
Europe (-1.1%). Asia and the Pacific (22.4%) and Middle East (19.8%) showed the highest growth,
while Africa (9.7%) and Americas (9.6%) posted comparatively better growth than world average.
Table 3.3.1 gives the year-wise receipts from international tourism by regions during the years
2008-2010. During the year 2010, Europe accounted for about 44.2% of the worlds total receipts
from international tourism followed by Asia & the Pacific region (27.1%), Americas (19.8%), Middle
East (5.5%) and Africa (3.4%).
89
TABLE 4.3: WORLD TOURISM TRAFFIC 2008 - 2010

Region
2008
2009
2010**
World
Receipts
939
851
919
9.6
-9.4
30.3
28.8
31.6
% Annual Change
4.5
-4.9
9.7
% Share in World
3.2
3.4
3.4
% Annual Change
Africa
Receipts
Americas
Receipts
189
166.2
182.2
% Annual Change
10.3
-12.1
9.6
20.1
19.4
19.8
% Share in World
Asia & the Pacific

Receipts
208.5
203.1
248.7
% Annual Change
11.5
-2.6
22.4
% Share in World
22.2
23.8
27.1
471.7
410.9
406.2
% Annual Change
8.4
-12.9
-1.1
% Share in World
50.2
48.5
44.2
Europe
Receipts
Middle East
Receipts
39.9
42
50.3
% Annual Change
15.3
5.3
19.8
4.2
4.9
5.5
% Share in World
India
Receipts
11.83
11.39*
14.19*
% Annual Change
10.3
-3.7
24.6
% Share in World
1.26
1.34
1.54
** Provisional
* Advance estimates of Ministry of Tourism
Source: UNWTO Tourism Highlights 2011 Editio
4.4.
THE INTERNATIONAL TOURISM RECEIPTS WORLDWIDE
The international tourism receipts worldwide and Indias share in them during the years 1997-2010
are given in Table 3.3.2. The share of India in the world tourism receipts has remained between
0.65% and 0.72% during 1997-2002. However, it has been increasing steadily since 2002, and has
reached 1.54% during 2010.
90
It is clear from Table 3.3.2 that international tourism receipts worldwide, which were hardly US$
442.8 billion in 1997, have reached US$ 919 billion in 2010, more than double in 13 years time.
Whereas, in terms of international tourist arrivals worldwide, the number has grown from 593 million
in 1997 to 940 million tourist arrivals in 2010 only.
TABLE 4.4: THE INTERNATIONAL TOURISM RECEIPTS WORLDWIDE

World Tourism Receipts
Year
Receipts (US$
billions)
Growth
Rate
FEE in India (US $

billions)
Percentage
Share of
India in world
Growth
Rate
Indias
Rank in
world
1997
442.8
0.8
2.89
0.65
1998
444.8
0.5
2.95
0.66
34th
1999
458.2
3.01
2.1
0.66
35th
2000
475.3
4.3
3.46
15
0.72
36th
2001
463.8
-2.4
3.2
-7.6
0.69
36th
2002
481.9
3.9
3.1
-3
0.64
37th
2003
529.3
9.8
4.46
43.8
0.84
37th
2004
633.2
19.6
6.17
38.2
0.97
26th
2005
679.6
7.3
7.49
21.4
1.1
22nd
2006
744
9.5
8.63
15.2
1.16
22nd
2007
857
15.2
10.73
24.3
1.25
22nd
2008
939
9.6
11.83
10.3
1.26
22nd
2009
851
-9.4
11.39*
-3.7
1.34
22nd
2010
919
14.19*
24.6
1.54
17th
* Advance estimates of Ministry of Tourism

Source: UN World Tourism Organization
4.5
COUNTRIES ABOVE INDIA IN TERMS OF TOURISM RECEIPTS
Indias rank has also witnessed improvement from 34th in 1998 to 16th in 2010. It is clear from
Table 3.3.3 that, in terms of International Tourism Receipts, top 4 positions were occupied by USA,
Spain, France and China during the year 2010. During 2010, China improved its position from 5th
in 2009 to 4th rank. Hong Kong, Thailand and Canada also improved their positions in 2010.
However, some countries like Italy, Turkey, Austria observed decline in their positions in 2010 as
compared to 2009.
91
TABLE 4.5:
COUNTRIES ABOVE INDIA IN TERMS OF TOURISM RECEIPTS
2008
Rank
Nationality
2009
Tourist
Receipts
Rank
Nationality
2010
Tourist
Receipts
Rank
Nationality
Tourist
Receipts
USA
110.4
USA
94.2
USA
103.5
Spain
61.6
Spain
53.2
Spain
52.5
France
56.6
France
49.4
France
46.3
Italy
45.7
Italy
40.2
China
45.8
China
40.8
China
39.7
Italy
38.8
Germany
39.9
Germany
34.6
Germany
34.7
UK
36
UK
30.1
UK
30.4
Australia
24.8
Australia
25.4
Australia
30.1
Hong Kong
(China)
Turkey
22
Turkey
21.3
10
11
Austria
21.6
10
Austria
19.4
10
Turkey
20.8
Thailand
18.2
11
Macao
17.6
11
Thailand
19.8
16.5
12
Austria
18.7
15.8
13
Malaysia
17.8
NA
12
Greece
17.1
12
Hong Kong
(China)
13
Macao
16.4
13
Malaysia
23
14
Canada
15.7
14
Thailand
15.7
14
Macao
(China)
15
Hong Kong
(China)
15.3
15
Greece
14.5
15
Canada
15.8
16
Malaysia
15.3
16
Switzerland
13.8
16
Switzerland
14.8
17
Switzerland
14.4
17
Canada
13.7
17
India
18
Netherlands
13.3
18
Netherlands
12.4
19
Mexico
13.3
19
Mexico
11.3
20
Russian
fed.
20
Russian
fed.
21
Poland
11.8
21
Poland
22
India
11.8**
22
India
11.8
14.2**
11.1**
Source: ** As per RBIs estimates quoted in UNWTO Tourism Highlights 2011 Edition.
92
CHAPTER 5
DOMESTIC TOURISM IN INDIA
fjldjf
DOMESTIC TOURISM IN INDIA

5.1. DOMESTIC AND FOREIGN TOURIST VISITS DURING 1991 TO 2010
Table 5.1 presents the statistics on domestic and foreign tourist visits to various States and Union
Territories during the years 1991 to 2010. As may be seen from this Table, there has been a
continuous increase in domestic tourist visits, with the compound annual growth rate (CAGR) of
domestic tourist visits to all States/UTs from 1991 to 2010 being 13.5%. The foreign tourist visits
too have been increasing over the years, though there was a negative growth in the years 1992,
2002 and 2009. The foreign tourist visits to all States/ UTs during 1991 to 2010 witnessed a CAGR
of 9.6%. The year 2010 witnessed a growth of 10.7% in domestic tourist visits over the year 2009,
which is lower than the growth of 18.8% in the year 2009 over 2008. During 2010, the visits by
foreign tourists have registered a growth of 24.2% over 2009, as compared to negative growth of
0.1% in 2009 over 2008
TABLE 5.1
DOMESTIC & FOREIGN TOURIST VISITS TO STATES / UTs, 1991 - 2010
Year
Tourist Visits
Domestic
Foreign
Annual Growth Rate

Domestic
Foreign
1991
66670303
3146652
1992
81455861
3095160
0.222
-0.016
1993
105811696
3541727
0.299
0.144
1994
127118655
4030216
0.201
0.138
1995
136643600
4641279
0.075
0.152
1996
140119672
5030342
0.025
0.084
1997
159877208
5500419
0.141
0.093
1998
168196000
5539704
0.052
-0.007
1999
190671034
5832015
0.134
0.053
2000
220106911
5893542
0.154
0.011
2001
236469599
5436261
0.074
-0.078
2002
269598028
5157518
0.14
-0.051
2003
309038335
6708479
0.146
0.301
2004
366267522
8360278
0.185
0.246
2005
392014270
9947524
0.07
0.19
2006
462321054
11738892
0.179
0.18
2007
526564478
13256637
0.139
0.129
2008
563034107
14380633
0.069
0.085
2009
668800482
14372300
0.188
-0.1
2010
740214297
17852777
10.7
24.2
Note: Figures for 2005-2009 have been revised

95
From the following graph, it is apparent that numbers of domestic tourist visits to States/UTs during
last 10 years have been consistently registering an increasing trend.
CHART 32
From the following graph, it is apparent that numbers of foreign tourist visits to States/ UTs during
last 10 years have been consistently registering an increasing trend, except for marginal decline in
foreign tourist visits in the years 2001, 2002 and 2009.
CHART 34
Table 5.2 gives the number of domestic and foreign tourist visits to different States/ UTs during the
years 2009 and 2010. It may be seen from this Table that most of the States/ UTs have generally
observed increase in the number of domestic and foreign tourist visits during 2010. The States/UTs
which recorded decline in domestic tourist visits in 2010 over 2009 were Andhra Pradesh,
Chandigarh, Dadra & Nagar Haveli, Jharkhand, Manipur, Puducherry, Rajasthan and Tamil Nadu.
The States / UTs which experienced decline in foreign tourist visits during 2010 over 2009 were
Andhra Pradesh, Arunachal Pradesh, Dadra & Nagar Haveli, Daman & Diu, Delhi, Haryana, Jammu
& Kashmir, Lakshdweep, Meghalaya, Nagaland and Puducherry.
96
TABLE 5.2
STATE/UT-WISE DOMESTIC AND FOREIGN TOURIST VISITS, 2009- 2010
2009
S.No.
State/Ut
Andaman & Nicobar

Islands
Andhra Pradesh
Arunachal Pradesh
Assam
Bihar
6
7
Domestic
2010
Foreign
Domestic
% Growth (2010/09)
Foreign
Domestic
Foreign
142042
13684
180781
14615
27.3
6.8
157489927
795173
155789584
322825
-1.1
-59.4
195147
3945
227857
3395
16.8
-13.9
3850521
14942
4050924
15157
5.2
1.4
15784679
423042
18491804
635722
17.2
50.3
Chandigarh
914742
37967
905450
39333
-1
3.6
Chhattisgarh*
511561
1277
566298
1586
10.7
24.2
506625
7109
495575
1698
-2.2
-76.1
-10.6
Dadra & Nagar

Haveli
Daman & Diu
563461
5748
774166
5139
37.4
10
Delhi**
8834047
1958272
13558353
1893650
53.5
-3.3
11
Goa
2127063
376640
2201752
441053
3.5
17.1
12
Gujarat
15909931
102747
18861296
130739
18.6
27.2
13
Haryana
6408423
137094
6915269
106433
7.9
-22.4
14
Himachal Pradesh
11036572
400583
12873986
453616
16.6
13.2
15
Jammu & Kashmir
9234862
54475
9973189
48099
-11.7
16
Jharkhand**
7610160
13872
6885273
15695
-9.5
13.1
17
Karnataka**
32701647
326944
38202077
380995
16.8
16.5
18
Kerala
7789378
548737
8595075
659265
10.3
20.1
19
Lakshdweep
6553
4309
7705
1512
17.6
-64.9
20
Madhya Pradesh
23106206
200819
38079595
250430
64.8
24.7
21
Maharashtra**
30628394
2426362
48465492
5083126
58.2
109.5
22
Manipur
124229
337
114062
389
-8.2
15.4
23
Meghalaya
591398
4522
652756
4177
10.4
-7.6
24
Mizoram
56651
513
57292
731
1.1
42.5
25
Nagaland
26
Odisha
27
Puducherry
28
Punjab**
29
Rajasthan
30
Sikkim
31
Tamil Nadu
32
Tripura
33
Uttar Pradesh
34
35
20953
1423
21094
1132
0.7
-20.4
6891510
45684
7591615
50432
10.2
10.4
851192
54039
835872
50964
-1.8
-5.7
5369995
110404
10583509
137122
97.1
24.2
25558691
1073414
25543877
1278523
-0.1
19.1
615628
17730
700011
20757
13.7
17.1
115755800
2369050
111637104
2804687
-3.6
18.4
317541
4246
342273
5212
7.8
22.8
134831852
1550309
144754977
1675123
7.4
8.1
Uttarakhand
21934567
106470
30206030
127258
37.7
19.5
West Bengal
20528534
1180418
21072324
1192187
2.6
14372300
740214297
17852777
10.7
24.2
Total
Source:
State
668800482
Union
Territory
Tourism
Departments., MOT,GOI
Note:
(i) *Figures for Chhattisgarh have been estimated using All India Growth Rate. (ii)
Data adjusted using the information available with Ministry of Tourism.
**
97
Table 5.3 provides the percentage shares and ranks of various States/UTs in domestic and foreign
tourist visits during 2010. The top 5 States in domestic tourist visits in 2010 were Andhra Pradesh
(155.79 million), Uttar Pradesh (144.75 million), Tamil Nadu (111.64 million), Maharashtra (48.46
million) and Karnataka (38.20 million) with their respective shares being 21.0%, 19.6%, 15.1%,
6.5% and 5.2%. These 5 States accounted for about 67.4% of the total domestic tourist visits in the
country. In respect of foreign tourist visits in 2010, the top 5 States/UTs were Maharashtra (5.08
million), Tamil Nadu (2.80 million), Delhi (1.89 million), Uttar Pradesh (1.67 million) and Rajasthan
(1.28 million) with their respective shares being 28.5%, 15.7%, 10.6%, 9.4% and 7.2%. These 5
States/UTs accounted for about 71.4% of the total foreign tourist visits to the States/UTs in the
country.
TABLE: 5.3
PERCENTAGE SHARES AND RANK OF DIFFERENT STATES/UTS IN DOMESTIC AND
FOREIGN TOURIST VISITS, DURING 2010
Sl. No.
State/UT
Andaman & Nicobar

Islands
Andhra Pradesh
Arunachal Pradesh
Assam
Bihar
180781
Percentage Share
Rank
Foreign
Domestic
Foreign
14615
0.1
155789584
322825
21
227857
3395
Domes
tic
Foreign
31
25
1.8
12
30
29
4050924
15157
0.5
0.1
20
24
18491804
635722
2.5
3.6
11
Chandigarh
905450
39333
0.1
0.2
22
21
Chhattisgarh*
566298
1586
0.1
27
31
Dadra & Nagar Haveli
495575
1698
0.1
28
30
Daman & Diu
774166
5139
0.1
24
27
13558353
1893650
1.8
10.6
12
2201752
441053
0.3
2.5
21
10
18861296
130739
2.5
0.7
10
15
6915269
106433
0.9
0.6
18
17
Himachal Pradesh
12873986
453616
1.7
2.5
13
Jammu & Kashmir
9973189
48099
1.3
0.3
15
20
6885273
15695
0.9
0.1
19
23
38202077
380995
5.2
2.1
11
659265
1.2
3.7
16
35
32
5.1
1.4
13
28.5
10
Delhi**
11
Goa
12
Gujarat
13
Haryana
14
15
16
Jharkhand**
17
Karnataka**
18
Kerala
8595075
19
Lakshdweep
7705
1512
20
Madhya Pradesh
38079595
250430
21
Maharashtra**
48465492
5083126
6.5
Tourist Visits
(numbers)
Domestic
98
Tourist Visits
Sl. No.
State/UT
(numbers)
Percentage Share
Rank
Foreign
Domestic
Domestic
Foreign
Domestic
Foreign
22
Manipur
114062
389
32
35
23
Meghalaya
652756
4177
0.1
26
28
24
Mizoram
57292
731
33
34
25
Nagaland
21094
1132
34
33
26
Odisha
7591615
50432
0.3
17
19
27
Puducherry
835872
50964
0.1
0.3
23
18
28
Punjab**
10583509
137122
1.4
0.8
14
14
29
Rajasthan
25543877
1278523
3.5
7.2
30
Sikkim
700011
20757
0.1
0.1
25
22
31
Tamil Nadu
111637104
2804687
15.1
15.7
32
Tripura
33
Uttar Pradesh
34
35
342273
5212
29
26
144754977
1675123
19.6
9.4
Uttarakhand
30206030
127258
4.1
0.7
16
West Bengal
21072324
1192187
2.8
6.7
740214297
1785277
100
100
Total
Source: State / Union Territory Tourism Departments.

Note: (i) *Figures for Chhattisgarh have been estimated using All India Growth Rate.
(ii) ** Data adjusted using the information available with Ministry of Tourism.
The top 10 States/UTs in terms of domestic tourist visits during 2010 were the same as in
2009, except some changes in relative ranks of these States. During 2010, the top 3
States in terms of domestic tourist visits are same as in 2009 and for the rest 7 States the
ranks have either marginally improved or declined.
The following graph shows the percentage share of top 10 States/UTs in terms of
domestic tourist visits in 2010.
99
CHART 35
The top 10 States/UTs in terms of foreign tourist visits during 2010 were the same as in 2009, with
marginal changes in relative ranks of States except that the State Goa has been replaced by
Andhra Pradesh. The following graph shows the percentage share of top 10 States/UTs in terms
of foreign tourist visits in 2010.
CHART 36
100
CHAPTER 6
APPROVED HOTELS
fjldjf
APPROVED HOTELS
6.1 APPROVED HOTELS
The Ministry of Tourism has adopted a system of approving and classifying the hotels on the basis
of the facilities and services provided by them.
The category-wise details regarding the number of hotels and hotel rooms available during the
years 2009 and 2010 are presented below:
TABLE 6.1
NUMBER OF APPROVED HOTELS AND AVAILABILITY OF HOTEL ROOMS IN INDIA
DURING 2009 AND 2010
No. of Hotels
Category of Hotels
As on
31.12.2009
No. of Rooms
As on
31.12.2010
As on
31.12.2009
As on
31.12.2010
One Star
55
67
2755
2537
Two Star
220
307
6539
8446
Three Star
511
869
23164
36585
Four Star
125
157
8652
12059
Five Star
98
149
11822
17144
109
153
23113
34187
Apartment Hotels
566
756
Time Share Resorts
62
62
88
146
2545
3879
357
469
1115
1540
40
40
257
156
12411
580
1829
2483
92784
117815
Five Star Deluxe
Heritage Hotels
Silver Bed & Breakfast
Establishment
Guest House
Unclassified
Total
6.2
DISTRIBUTION OF HOTELS IN KERALA
Table 6.2 provides the number of classified hotels and hotel rooms by categories in Kerala. It
may be seen that Maharashtra has the maximum (21255) number of hotel rooms followed by
Delhi (13915) and Kerala (13861).
103
TABLE 6.2
DETAILS OF AVAILABILITY OF ACCOMMODATION FACILITY IN CLASSIFIED
HOTELS IN KERALA 2009 & 2010
2009
Category of Hotels
2010 (as on December 2010)
Number of
Hotels
Number of
Rooms
Number of
Hotels
Number of
Rooms
1
5 Star Deluxe
509
512
5 Star
951
14
1184
4 Star
17
1020
31
1793
3 Star
257
6230
305
7480
2 Star
78
1220
98
1888
1 Star
115
273
20
673
22
673
58
58
390
10776
483
13861
Heritage / Resort
Apartment hotel 3*
Total
TABLE 6.3
DISTRICT WISE NUMBER OF CLASSIFIED HOMESTAYS IN KERALA
Sl.No.
District
Number of Homestays
Diamond
Gold
Silver
Total
Thiruvananthapuram
18
31
Kollam
20
Pathanamthitta
11
Alappuzha
14
13
43
70
Kottayam
31
15
16
62
Idukki
14
26
71
111
Ernakulam
10
16
45
71
Thrissur
10
15
Palakkad
10
Malappuram
11
Kozhikkode
12
Wayanad
13
Kannur
14
Kasargode
Total
1
0
95
122
196
413
104
TABLE 6.4
DISTRICT WISE NUMBER OF CLASSIFIED AYURVEDIC CENTRES IN KERALA AS
DECEMBER2011
Green Leaf
Olive Leaf
Total
Thiruvananthapuram
16
12
28
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
7
8
9
10
Ernakulam
17
Thrissur
10
19
Palakkad
10
Malappuram
11
Kozhikkode
12
Wayanad
13
Kannur
14
Kasargode
Total
53
4
1
1
1
36
89
TABLE 6.5
DISTRICT WISE NUMBER OF CLASSIFIED GRIHASTALI UNITS IN KERALA
Sl.No.
District
Thiruvananthapuram
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
Palakkad
10
Malappuram
11
Kozhikkode
12
Wayanad
13
Kannur
14
Kasargode
Total
Number
20
105
The Federation of Hotel & Restaurant Associations of India (FHRAI) collects information from its
members through a questionnaire for its annual Indian Hotel Industry Survey, which is analysed
and presented in a report. For the year 2009-10 (April-March), FHRAI received information from
1200 members.
Based on FHRAIs 2009-10 survey, information on various aspects of hotel industry in India like
profile of an average hotel, average number of employees per hotel, average percentage of
trained employees per hotel and Guest Analysis etc is available.
x
Following are the important highlights of the data presented:
Most of the rooms in all categories of hotels were air-conditioned.
Average employee per room for all categories of hotels taken together was 1.5. Among
the classified categories, variation was quite low: 1.0 in 1-Star & 2-Star categories and
2.0 in 5-Star Deluxe categories.
78.1% of the employees were trained: highest being 86.3% under Heritage and lowest
72.8% under 1-Star category.
Share of tourists is the highest from UK being 14.4%. Other countries and USA dominate
the overall visitations with a share of 12.9% and 12.2% respectively.
Share of tourists from UK and USA was the highest in the 2-Star and above category
hotels.
Share of tourists from UK & France was the highest in Heritage category hotels.
Share of domestic guests was 74.1% for all the hotels taken together. However, share of
foreign guests was higher in 5-Star Deluxe (51.5%) and Heritage (57.0%).
Leisure tourists constituted about 39.7% of the total guests and the remaining 60.4% were
business guests. Except the Heritage categories of hotels, share of business guests was
higher in other categories.
While the average stay of foreign guests was 3.3 days, it was 3.0 days for domestic
guests.
Average stay of business and leisure guests was 3.2 days and 2.6 days respectively.
106
CHAPTER 7
TRAVEL TRADE
fjldjf
TRAVEL TRADE
7.1 INBOUND TOUR OPERATORS, TRAVEL AGENTS, TOURIST TRANSPORT
OPERATORS, ADVENTURE TOUR OPERATORS AND DOMESTIC TOUR
OPERATORS
In order to provide quality services to tourists, the Ministry of Tourism grants recognition to inbound
tour operators, travel agents, tourist transport operators, domestic tour operators, and adventure
tour operators in the country, as per the prescribed guidelines (Appendices- VI to X). As on 31st
December 2011, 600 inbound tour operators, 467 travel agencies, 213 tourist transport operators,
67 domestic tour operators and 33 adventure tour operators were registered with the Ministry. The
State-wise distributions of these units are given in Table 7.1. It may be seen from this table that out
of 600 recognized inbound tour operators in the country, 344 are from Delhi, followed by 48 from
Maharashtra, and 31 from Kerala. Maximum No. of recognized Inbound tour operators, travel
agencies, tourist transport operators, adventure tour operators and domestic tour operators are
from Delhi. Out of the 33 registered adventure tour operators, 23 are from Delhi followed by 3 from
Tamil Nadu, and two each from Himachal Pradesh and Jammu & Kashmir.
TABLE 7.1
STATE-WISE NUMBER OF RECOGNIZED INBOUND TOUR OPERATORS, TRAVEL
AGENCIES, TOURIST TRANSPORT OPERATORS, ADVENTURE TOUR
OPERATORS & DOMESTIC TOUR OPERATORS AS ON 31ST DECEMBER, 2010
Sl.
N
o.
State/UT
Inbound
Tour
Operators
Tourist
Transport
Operators
Adventure
Tour
Operators
Domestic
Tour
Operators
Andaman & Nicobar
Andhra Pradesh
15
Arunachal Pradesh
Assam
Bihar
Chandigarh
Chhattisgarh
Dadra & Nagar Haveli
Daman & Diu
152
93
23
29
-
10
Delhi
344
11
Goa
15
12
Gujarat
12
13
Haryana
21
14
Himachal Pradesh
15
Jammu & Kashmir
16
Jharkhand
17
Karnataka
11
31
17
18
Kerala
31
26
Travel
Agencies
109
Sl.
State/UT
No.
Inbound
Travel
Tourist
Adventure
Domestic
Tour
Agencies
Transport
Tour
Tour
Operators
Operators
Operators
Operators
19
Lakshadweep
20
Madhya Pradesh
21
Maharashtra
48
105
21
22
Manipur
23
Meghalaya
24
Mizoram
25
Nagaland
26
Odisha
27
Puducherry
28
Punjab
14
29
Rajasthan
21
30
Sikkim
11
31
Tamil Nadu
30
57
30
32
Tripura
33
Uttar Pradesh
17
15
34
Uttarakhand
35
West Bengal
Total
20
600
467
213
33
67
110
CHAPTER 8
HUMAN RESOURCE DEVELOPMENT
fjldjf
HUMAN RESOURCE DEVELOPMENT

Human Resource Development is a key focus area for the tourism industry anywhere in the world
as it is a service sector that is largely people driven and the products are experience centric.
Trained manpower makes the experience more rich and delightful for tourists. But Kerala faces the
problem of shortage of trained manpower both in the hospitality and travel sectors. It is estimated
that to sustain the growth levels , the industry would require at least one lakh trained manpower
every year. Considering the importance of people in tourism and the acute shortage of manpower,
Kerala Tourism has identified it as priority area.
HR Development and Training for the Tourism industry is created to by both the Private and Public
sectors in the state, but the dominant role is played by the Public sector through major institutes
like:
8.1 KERALA INSTITUTE OF TOURISM AND TRAVEL STUDIES (KITTS)

KITTS is the lead institute for HR development in tourism in the state and offers Post graduate,
Diploma and Certificate courses in travel and tourism. The main campus is in Trivandrum and thee
are two sub centers at Kochi and Thalassery. KITTS also conducts regular training programmes for
various stakeholders in tourism like Guide, Drivers etc.
COURSES OFFERED
The following courses are proposed for the current year. These courses are designed after taking
feed backs of the tourism industry on their requirement and focus is given for short term courses as
suggested by the industry.
THIRUVANANTHAPURAM, RESIDENCY CAMPUS

x
MBA (Travel & Tourism) 2 Year (Affiliated to University of Kerala & Approved by AICTE)
Post graduate Diploma in Tour Operations - 1 year
State Level Guide Training Programme 9 Weeks
Local Level Guide Training Programme 4 Weeks
113
Diploma in Airport Handling & Customer Facilitation 8 Months
ERNAKULAM STUDY CENTRE

x
Post Graduate Diploma in Tour Operations & Hospitality Mgt - 1 Year
THALASERY STUDY CENTRE

x
Post Graduate Diploma in Tour Operations & Hospitality Mgt - 1 Year
8.2 STATE INSTITUTE OF HOSPITALITY MANAGEMENT STUDIES (SIHM)

Kerala Tourism had set up SIHM as an autonomous institute in 2008 with funds sourced from the
Central Government. The institute is affiliated to National Council for Hotel Management and
Catering Technology (NCHMCT) and the facilities and amenities have ben created adhering to
accredited norms with specialized faculty. The institute offers B Sc-Hospitality and Hotel
Administration, a three year graduation programme.
8.3 FOOD CRAFT INSTITUTES (FCIs)

The Food Craft Institutes were taken over by the department of Tourism in 2005 and they were
repositioned to impart skilled manpower training to students. The institute offers One year courses
covering subjects like Food and Beverage Service, Front Office Operations, Food Production, Hotel
Accommodation Operations, Bakery & Confectionery and Food Preservation.
8.4 LETS LEARN SKILL UP GRADATION PROGRAMME

Kerala Tourism has introduced a scheme for skill upgradation and capacity development of existing
employees in the tourism and hospitality sector. Skill development training for the employees were
114
organized by KITTS for travel professionals and IHMCT for hospitality professionals in
Thiruvananthapuram, Kochi and Kozhikkode.
To meet the demand for trained manpower in the hospitality industries, Ministry of Tourism
continues to actively pursue its endeavor to create institutional infrastructure in the form of Indian
Institute of Tourism & Travel Management & Institute of Hotel Management and Food Craft
Institutes. Brief details of these institutions are given below.
8.5 INDIAN INSTITUTE OF TOURISM & TRAVEL MANAGEMENT

The Indian Institute of Tourism and Travel Management (IITTM) was established as a registered
society in 1983 at New Delhi under the Ministry of Tourism with the objective of developing and
promoting education, training and research in the field of travel and tourism. In August 1992, the
Institute was shifted to Gwalior and is now functioning from its own campus at Govindpuri, Gwalior.
Since 1995-96, the IITTM started a full-time one-year Diploma in Tourism Management (DTM)
programme with the approval of All Indian Council of Technical Education (AICTE), New Delhi. In
the year 1995, the National Institute of Water Sports was also incorporated in the IITTM for
education, training and consulting in the area of aqua based tourism activities in 1996-97, Eastern
Regional Centre of the IITTM at Bhubaneswar was established with the same DTM programme.
From the academic year 2007-08, the IITTM started another Centre from Delhi. The southern
centre of IITTM started functioning from 2010 at Nellore, Andhra Pradesh.
IITTM conducts courses approved by the AICTE. The IITTM presently offers 4 AICTE approved
PGDM programmes at its three centres. As of now the intake in each programme is 93.
1. Gwalior
PGDM (Services, International Business,Tourism

&Travel)
2. Bhubaneswar
PGDM (International Business, Tourism & Travel)
3. New Delhi
PGDM (Tourism & Leisure)
115
TABLE 8.1
NUMBERS OF STUDENTS ENROLLED AND PASSED OUT FROM INDIAN
INSTITUTE OF TOURISM & TRAVEL MANAGEMENT (IITTM) FROM ITS
THREE CENTRES
S.
No.
1
8.6
Year
Courses Name
2007-09
PGDM (Services)
2008-10
2009-11
Gwalior
Passed/Enrolled
59/60
Bhubaneswar
Passed/Enrolled
-
New Delhi
Passed/Enrolled
-
PGDM (TT)
57/59
58/60
PGDM (IB)
54/60
20/20
PBDM(TL)
57/58
PGDM (Services)
66/69
PGDM (TT)
67/69
61/65
PGDM (IB)
61/63
20/23
PGDM (TL)
57/60
PGDM (Services)
69/93
PGDM(TT)
82/93
74/78
PGDM(IB)
PBDM(TL)
68/92
-
15/30
-
76/93
HOTEL MANAGEMENT AND CATERING INSTITUTES
National Council for Hotel Management and Catering Technology (NCHMCT) was set up in the
year 1982 by Govt. of India as an autonomous body (Society Registered under Society act 1860).
The Council regulates academics in the field of Hospitality Education and Training that is imparted
at the 21 Central Govt. sponsored Institutes of Hotel Management, 8 State Govt. sponsored
institutes and 12 Private IHMs and 6 Food Craft Institutes that function in different parts of the
country. Through the Council, these institutes offer 10 different professional programs leading to
award of Certificate, Diploma, Post Graduate Diploma, Bachelor and Master Degree (the last two
programs are in collaboration with Indira Gandhi National Open University.)
The details of the courses offered by institutes affiliated to NCHMCT and numbers of students on
roll along with course-wise pass-out in the year 2009-10 are given in Tables 8.2 and 8.3
respectively.
116
TABLE 8.2
COURSES OFFERED BY INSTITUTES OF HOTEL MANAGEMENT/ FOOD CRAFT
INSTITUTES
S.No.
1
2
Courses
Duration
Institute where course offered in 2009-10
M.Sc. in Hospitality
Administration
B.Sc. in Hospitality and
Hotel
Administration
2 Years
IHM-Pusa
3 Years
All Affiliated (51) IHMs
Post Graduate Diploma

in Accommodation
Operation and
Management
1 Years
Central IHMs-Bhubaneswar, Kolkata, Delhi
Craftsmanship Course in
1 Years
(Pusa), Guwahati
Food Production
Central IHMs - Bhopal, Bhubaneswar, Mumbai,

Kolkata, Chennai, Goa, Shimla, Gwalior, Delhi
(Pusa), Guwahati, Thiruvananthapuram
State IHMs - Gangtok
Private IHMs - Hyderabad (Srishakti
Hyderabad)
Craftsmanship Course in
F&B Service
24 weeks
Central IHMs - Mumbai, Kolkata, Chennai, Goa,

Gwalior, Bhubaneswar, Delhi (Pusa)
Diploma in Food
Production
1 Years
Central IHMs - Chennai, Chandigarh (AIHM),

Hajipur, Jaipur, Shillong
State IHMs - CIHM-Chandigarh, Faridabad,
Dehradun, Gangtok, Jodhpur, Panipat, Puducherry,
Kurukshetra, Bodhgaya, Bhathinda
Private IHMs - Chitkara (Rajpura)
FCIs - Ajmer, Aligarh, Darjeeling, Udaipur, Balangir
Diploma in F&B Service
1 Years
Central IHMs - Delhi (Pusa), Hajipur, Jaipur, Shimla,

Gurdaspur, Srinagar
State IHMs - CIHM-Chandigarh, Panipat,
Puducherry, Gangtok, Jodhpur, Faridabad,
Dehradun, Kurukshetra, Bhathinda
Private IHMS - Chitkara (Rajpura)
FCIs - Ajmer, Aligarh, Balangir, Darjeeling, Udaipur
Diploma in Front Office
1 Years
Central IHMs - Jaipur, Srinagar

State IHMs - CIHM-Chandigarh, Gangtok, Jodhpur,
Bhathinda
FCIs - Ajmer, Balangir, Darjeeling, Udaipur
10
Diploma in House
Keeping
1 Years
Diploma in Bakery &

Confectionery
1 Years
Central IHMs - Jaipur, Gwalior, Srinagar

State IHMs - CIHM-Chandigarh, Puducherry,
Faridabad
FCIs - Ajmer, Aligarh, Balangir, Udaipur
Central IHMs - Delhi (Pusa)
State IHMs - CIHM-Chandigarh, Panipat
FCIs - Aligarh
Pvt. IHMs - Chitkara (Rajpura)
117
TABLE 8.3
NUMBER OF STUDENTS ON ROLL IN EACH COURSE AND PASS OUT IN THE
YEAR 2009-10
S.
No
1.
2.
Cours
B.Sc in Hospitality & Hotel Administration
Pass Out
22
22
5047
4620
IInd year
4259
4099
IIIrd year
3462
3395
Ist year
3.
Post Graduate Diploma in Accommodation Operation and
91
66
4.
Craftsmanship Course in Food Production
522
428
5.
Craftsmanship Course in F&B Service
162
109
6.
Diploma in Food Production
704
653
7.
Diploma in F&B Service
646
594
8.
Diploma in Front Office
159
151
9.
Diploma in House Keeping
130
110
Diploma in Bakery & Confectionery
108
100
10.
On Roll
es
M.Sc in Hospitality Administration
118
CHAPTER 9
SURVEYS AND STUDIES
fjldjf
SURVEYS AND STUDIES

Kerala has a system of collecting visitor statistics from accommodation establishments on a regular
basis by using ICT infrastructure. The system generates reliable and timely data on both foreign
and domestic tourist visits on a continuous basis. It also provides details of nationality of foreign
tourists and state of origin of domestic tourists. In addition, periodical tourist surveys are also being
undertaken on a regular basis in order to gather data on the demographic profiles, travel pattern,
use of various facilities, satisfaction levels and expenditure details of both foreign and domestic
tourists visiting Kerala. The surveys provide valuable data for the formulation of policies,
development planning and evolving marketing strategies. The outcome and impact of various
development efforts are also evaluated through periodic evaluation studies. The findings of the
Continuous Tourist Survey, undertaken during 2010 2011 starting from April, 2010 are
summarized in this chapter.
9.1
INTRODUCTION
Foreign and domestic tourist visits to Kerala registered consistent growth during the last few years.
Foreign tourists registered a growth of about 15.47 percent during 2010. Kerala tourism remains as
a super brand among all other states in India due to its rich cultural and geographic diversity, wide
range of tourist products and experiences, which include among others leisure, culture,
adventure, spirituality, eco tourism, wellness & health, etc. The Continuous Tourism Survey (CTS)
was launched with a view to assess the recent trends in tourist profiles and satisfaction levels of
tourists. The consultancy organisation Datamation Research Analyst, New Delhi along with Great
India Tourism Planners and Consultants (GITPAC), Thiruvananthapuram was commissioned for the
conduct of the survey.
9.2
OBJECTIVES OF THE SURVEY
The specific objectives of the survey as indicated in the terms of the survey are the following:
(i)
(ii)
(iii)
(iv)
Origin by domicile in India for domestic tourists and nationality for foreign tourists.
Demographic, economic, social profile of the tourists (gender, age composition).
Capture specifically people on honeymoon, old retired couples, incentive travelers, LTC
travel, etc.
Motivational factors responsible for attracting them to Kerala.
(v)
(vi)
(vii)
(viii)
(ix)
(x)
(xi)
(xii)
(xiii)
(xiv)
(xv)
Whether movement is rather with family including children.

Average length of stay, expenditure pattern, etc.
Preferences on mode of transport, food and accommodation, shopping, etc.
Souvenir shopping.
Awareness of wellness options (Ayurveda, medical tourism, etc )
Estimate the number of pilgrim tourists visiting Kerala.
Nature of such travelers, multiple destinations?
Sticks to well defined pilgrim centers? Willingness to explore new centers?
Estimate the average room rent in the classified and unclassified hotels/home stays.
Estimate occupancy levels in properties.
Assessment of infrastructure deficiencies.
121
(xvi)
Determine the type of tourism to be attracted and suggest targets of tourist arrival for
important tourist destinations.
On the above seasonality influences.
Rates, occupancy and traffic in lean seasons.
Efforts to even out seasonality factors.
Source of occupancy (a) tour operator, (b) rack, (c) net and (d) agency.
Employment generated (a) full time and (b) seasonal.
Provide qualitative details on their overall experience such as attractions most liked, gaps
in facilities, behavioral patterns of local population, interaction with transport operators,
hotel staff, travel agents, government officials and law and order enforcing authorities.
Profile overall level of satisfaction
Conduct survey outside Kerala (generating markets) to know about the perception of
tourists about Kerala, especially tourists who are not included Kerala in their travel plan.
(xvii)
(xviii)
(xix)
(xx)
(xxi)
(xxii)
(xxiii)
(xxiv)
9.3
METHODOLOGY
Keeping in view the objectives of the study, a survey methodology was developed with the approval
of the Department. It involved the collection of primary and secondary data. Both foreign and
domestic tourists were interviewed at random at the tourist destinations for the collection of primary
data.
A) SELECTION OF TOURIST DESTINATIONS

Tourist destinations were selected in consultation with the DOT. The main criteria used for the
selection of survey centres included volume of tourist arrivals, accessibility and coverage of
different segments of tourism product. The selected tourist destinations are given in Table 9.1.
TABLE 9.1: DISTRICT-WISE SELECTED TOURIST DESTINATIONS
Sl. No.
1
District
Thiruvananthapuram
Destination
Thiruvananthapuram city- Varkala- Kovalam
Kollam
Backwaters- Thenmala
Kottyam
Kumarakom
Idukki
Munnar- Thekkady- Vagamon
Alappuzha
Backwaters
Ernakulam
Kochi- Aluva- Paravoor
Thrissur
Guruvayoor- Athirappilly
Kozhikode
Kozhikode city- Kappad
Palakkad
Malampuzha- Nelliyampathy- Parambikulam
10
Malappuram
Nilambur
11
Kannur
Muzhuppilangad
12
Wayanad
Edakkal- Pookot Lake
13
Kasaragode
Bekal
14
Pathanamthitta
Erumeli
122
B) SAMPLING
Tourists were selected at random for the conduct of the interviews in the selected centres. The
sample sizes for each of the destinations selected for the survey were decided on the basis of the
tourist visits in the previous year. Separate structured questionnaires were used for the conduct of
the survey interviews of foreign tourists, domestic tourists from outside the State and those from
within the State. The survey was continued throughout the year. Separate schedules were used for
the survey of foreign tourists, domestic tourists from outside the States and those from within the
States.
The total sample size will be 334 accommodation units distributed across the 14 districts and
survey centres in the proportion of number of rooms in each centre.
TABLE 9.2: DISTRICT WISE AND CATEGORY WISE SAMPLE SIZE

Sl.
No
1
District
1-3
star
3
Unclassified
4
Health
Alappuzha
4*&
above
1
Home
stays
6
Others
Total
House
boats
21
41
Ernakulam
14
14
54
Idukki
12
26
Kannur
10
17
Kasargode
12
Kollam
13
Kottayam
16
Kozhikode
10
17
Malappuram
14
18
10
Palakkad
12
19
11
Pathanamthitta
12
Trivandrum
28
54
13
Thrissur
18
27
14
Wayanad
11
Total Sample
19
39
143
25
25
38
45
334
All Hotels
44
287
1533
382
322
820
915
4303
Percentage
41
13
5.1
5.6
123
The required number of accommodation units will be selected by using simple random sampling
th
and surveyed for one week in each quarter. Thus 1/13 of accommodation establishments will be
surveyed in each of the 13 weeks in a quarter. In the subsequent weeks, the weeks of the survey
will be rotated in such a way that all the selected accommodation establishments are surveyed in
four different weeks covering all the selected centres of survey. The accommodation survey will
include particulars of each selected establishment for the previous three months, so that, data sets
will be available for the entire year. The foreign and domestic tourists staying in the accommodation
establishments on the first day of the survey will be listed and the relevant questionnaires will be
got placed in their rooms with the assistance of the hotel staff and they will be persuaded to return
the questionnaires duly filled in.
The estimation formula for any variable will be then as follows.
13 5
Y =
4
Where
ms
msij
Ms
s=1
i=1
j=1
k=1
Nsij
Yijk
ms
nsij
th
th
th
th
Yijk is the value of k tourist in j week in i hotel of s Stratum
nsij is the number of tourists surveyed jth week in the ith establishment of sth Stratum.
Nsij is the total number of tourists in the jth week of ith establishment in the sth Stratum
ms is the number of hotels sruveyd in the sth Stratum
Ms is the total number of hotels in the sth Stratum
The questionnaires to be used for the survey need to be simple and short. However, there are
many items on which the data need to be generated. It is, therefore, proposed to employ split
sampling technique by devising two different questionnaires so that the time required to be spent by
each tourist for the survey is optimized without sacrificing the quality of data and data contents. The
questionnaires for international tourists are at Annex 1 and Annex 2 and those for domestic
tourists are at Annex 3 and Annex 4.
124
REPORT ON INTERNATIONAL TOURISTS
fjldjf
9.4
REPORT ON INTERNATIONAL TOURISTS
9.4.1
NATIONALITY WISE FOREIGN TOURISTS ARRIVALS
The main tourists generating countries for Kerala are the United Kingdom, United States of
America, France, Germany and Australia as in earlier years. While the United Kingdom accounted
for over a quarter of total arrivals in Kerala, USA accounted for 13.0 percent, France, Germany and
Australia contributed 9.4, 8.8 and 6.0 percent of the total arrivals respectively. These five countries
taken together accounted for about 64 percent of the total arrivals.
Women contributed about 45 percent of foreign tourist arrivals in Kerala. In the case of Australia,
however, women tourists constituted the major share of 56.7 percent. The distribution of foreign
tourists by nationality and gender is given in Table 9.3.
TABLE 9.3: PERCENTAGE SHARES OF FOREIGN TOURISTS BY NATIONALITY

AND GENDER
Country
Male
Female
Total
UK
14.8
11.7
26.5
USA
6.7
6.3
13.0
France
5.4
4.0
9.4
Germany
4.9
3.9
8.8
Australia
2.6
3.4
6.0
Malaysia
1.9
1.9
3.9
UAE
2.0
1.2
3.2
Saudi Arabia
3.1
0.0
3.1
Canada
1.4
1.6
3.0
Netherland
1.2
1.5
2.8
Italy
1.2
1.1
2.3
Switzerland
0.8
1.2
2.0
Others
8.6
7.4
16.1
Total
54.7
45.3
100
127
CHART 37. PERCENTAGE SHARES OF FOREIGN TOURISTS BY NATIONALITY

AND GENDER
9.4.2
AGE PROFILE OF FOREIGN TOURISTS
About 61.5 percent of the foreign tourists in Kerala belonged to the age group 25 to 54 years. Of
the remaining, 14.1 percent belonged to the younger age group of age upto 24 years and 23.9
percent belonged to the older age group of 55 years and above. Percentage distribution of tourists
by age group in respect of top five countries and total tourists is given in Table 9.4.
In the case of Germany, the percentage share of young tourists was relatively less at 4.3 percent.
However, in the case of Australia 25.0 percent was below the age of 24 while 43.8 percent was in
the age group of 25 to 34 years.
TABLE 9.4: AGE WISE PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS

Age Group
UK
USA
France
Germany
Australia
Others
Total
Up to 24
18.3
18.2
12.2
4.3
25.0
10.6
14.1
25 - 34
23.7
27.3
25.6
39.1
43.8
28.5
28.6
35 - 44
12.9
18.2
20.7
23.9
12.5
22.9
18.9
45 - 54
15.1
6.1
14.6
12.0
6.3
19.1
14.5
55 - 64
16.1
21.2
14.6
17.4
0.0
15.7
15.6
65 & above
14.0
9.1
12.2
3.3
12.5
3.3
8.3
Total
100
100
100
100
100
100
100
128
CHART 38. AGE WISE PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS
9.4.3
EDUCATIONAL PROFILE OF FOREIGN TOURISTS
Almost three fourth quarter of foreign tourists visiting Kerala are graduates and above and of the
remaining 16.6 percent has completed 12 year of schooling. In the case of Germany, 93.8 percent
of the tourists were graduate and above while it was 81.8 percent in the case of USA. The details
are given in Table 9.5.
TABLE 9.5.: PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY LEVEL

OF EDUCATION
Education Level
Post Graduate & Above
UK
40.9
USA
63.6
France
45.7
Germany
63.0
Australia
68.8
Others
31.7
Total
44.6
Graduate
33.3
18.2
32.1
25.0
25.0
32.7
29.8
Higher Secondary
18.3
18.2
17.3
9.8
0.0
19.1
16.6
Secondary
4.3
0.0
0.0
2.2
0.0
7.7
4.1
Primary Education
Below Primary
Education
3.2
0.0
3.7
0.0
6.3
4.6
3.2
0.0
0.0
1.2
0.0
0.0
4.2
1.7
100
100
100
100
100
100
100
Total
CHART 39.
PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY LEVEL OF EDUCATION
129
9.4.4
ACTIVITY STATUS OF FOREIGN TOURISTS
Nearly 50 percent of the foreign tourists visiting Kerala belong to the elite class of business men or
company executives. About 19 percent belong to the worker class while 12.5 percent of them are
retired employees. Students and housewives constituted 11.7 percent. The distribution of foreign
tourists by activity status is given in Table 9.6.
TABLE 9.6: PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY ACTIVITY

STATUS
Activity Status
Own Business
9.4.5
Percentage Share
19.0
Govt./Public sector employee
14.4
Private sector Company executive
16.1
Private sector employee/worker
13.8
Other Worker
5.1
House Wife/Student
11.7
Retired
12.5
Others
7.4
Total
100
TRAVEL BEHAVIOR OF FOREIGN TOURISTS
The travel behavior of foreign tourists visiting Kerala by type of tour, accompanying members,
mode of transport, etc was analysed, and it is noted that about 82.8 percent of the tourists were
non-package tourists. Package tourists constituted only 17.2 percent. While 21.2 percent of the
foreign tourists travelled alone, about 38.4 percent travelled with spouse and another 7.8 percent
travelled with spouse and other family members. About 19.8 percent travelled with friends only.
The distribution of foreign tourists by type of accompanying members is given in Table 9.7.
TABLE 9.7:
PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY ACCOMPANYING
MEMBERS
Accompanying Members
Alone
21.2
With Spouse Only
38.4
With Other family members only
6.4
With spouse and other family members
7.8
With Friends only
19.8
With friends and family members
6.5
Total
100
Percentage Share
130
CHART 40. PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY

ACCOMPANYING MEMBERS
While 36.4 percent of the foreign tourists arrived in Kerala directly from their country of origin, and
63.6 percent came to Kerala from other cities in India. The percentage distribution of foreign
tourists by port of disembarkation is given in Table 9.8.
TABLE 9.8:
PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY PORT OF ENTRY
Port of Entry
Mumbai Airport
34.5
Delhi Airport
15.6
Chennai Airport
6.2
Kochi Airport
16.2
Trivandrum Airport
14.2
Calicut Airport
6.0
Other Airports
6.3
Land Check posts
1.0
Total
100
Percentage Share
131
CHART 41.
PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY PORT OF ENTRY
The mode of transport to India by the foreign tourists visiting Kerala was predominantly air
transport. While about 99.0 percent travelled by air 1.0 percent travelled by Road.
9.4.6. SOURCE OF INFORMATION OF FOREIGN TOURISTS

The most prominent sources of information of foreign tourists visiting Kerala were (i) travel books
and magazines (30.3%), (ii) tourism websites (20.5%), (iii) friends and relatives (13.1%), (iv) own
knowledge / expenses (8.9%), (v) travel agents and operators (6.3%), (vi) media advertisements
(5.7%) and (vi) general books, magazines and news papers (5.5%).
9.4.7. PURPOSE OF VISIT OF FOREIGN TOURISTS

The main purpose of visit of about 80 percent of the tourists visiting Kerala was leisure, recreation
and holiday. Yet another 10 percent visited Kerala for health treatment. The distribution of foreign
tourists by purpose of visit is given in Table 9.9.
132
TABLE 9.9:
PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY PURPOSE OF VISIT
Main purpose of visit
UK
USA
France
Germany
Australia
Others
Total
93.5
81.8
91.5
77.2
93.7
64.1
79.8
0.0
6.1
0.0
2.2
0.0
3.5
2.3
0.0
0.0
0.0
0.0
0.0
6.7
2.4
Education, Training
1.1
0.0
0.0
3.3
0.0
0.5
0.7
Health, Treatment
2.2
12.1
6.1
7.6
0.0
18.7
10.1
0.0
0.0
0.0
1.1
6.3
4.9
2.3
Others
3.2
0.0
2.4
8.7
0.0
1.6
2.4
Total
100
100
100
100
100
100
100
Leisure, recreation and

holiday
Business, conference and
meeting
Visiting friends and
relatives
Pilgrimage, Religious
function
Among those who visited Kerala for the purpose of leisure and holiday, the main attractions were (i)
landscape and scenic beauty (ii) culture & heritage, (iii) beaches (iv) back waters and (v) house
boats. The distribution of foreign leisure tourists by main attraction is given in Table 9.10.
TABLE 9.10: PERCENTAGE DISTRIBUTION OF LEISURE TOURISTS BY MAIN

SOURCE OF ATTRACTION
Main Attraction
48.9
Beaches
12.7
Back waters
11.0
House boats
4.4
Ayurveda/ Yoga/ Spa
4.3
Hill resorts
1.0
Wild life and Natural trails
3.7
Culture and heritage
14.0
Total
100
Percentage Share
Land scape and scenic beauty
133
CHART 42.
PERCENTAGE DISTRIBUTION OF LEISURE TOURISTS BY MAIN SOURCE OF
ATTRACTION
Among those who visited Kerala for health / treatment, about 54 percent visited
for Ayurvedic treatment and another 32 percent visited for other traditional
systems of treatment.
9.4.8
EVALUATION OF TOURISM PRODUCTS AND SERVICES
An effort has been made through the survey to evaluate the level of appreciation/ satisfaction of
foreign tourists about various tourism products and services in Kerala. The responses of the tourists
were recorded on a five point scale from
excellent to poor in respect of various tourism
products and facilities.

9.4.8.1. TYPICAL TOURISM PRODUCTS
Among the typical tourism products of Kerala, ayurvedic wellness centres and yoga retreat facilities
received relatively better ratings as 27.4 percent and 27.8 percent of the tourists rated them
excellent, yet another 55.7 percent of the tourists rated yoga retreat as very good while in the case
of ayurveda wellness centres only 32.2 percent of the tourists rated it as very good. Gym and
fitness centers as well as museums and art galleries got relatively low ratings. About 5.8 percent of
the tourists rated the quality of theatres and cultural shows and craft centres as poor. The relative
ratings are given in Table 9.11.
134
TABLE 9.11:
PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY RATINGS OF TOURISM
PRODUCTS.
Percentage of Tourists
Tourism
Product/Facility
Excellent
Very Good
Good
Average
Poor
Total
Ayurvedic wellness
centres
27.4
32.2
28.6
8.9
2.9
100
Yoga retreat
27.8
55.7
10.1
6.3
0.0
100
Wellness spa
7.8
34.8
55.1
2.3
0.0
100
Beauty Spa
7.3
40.5
46.1
6.1
0.0
100
Gym and Fitness

Centres
5.3
31.5
50.7
12.5
0.0
100
Museums and art

galleries
16.9
24.5
41.0
14.0
3.6
100
Theatres and cultural

shows
10.4
33.8
42.0
8.1
5.8
100
Craft centres
10.6
28.0
46.0
9.6
5.8
100
Performing arts of
Kerala
19.8
51.9
25.3
1.8
1.2
100
Martial arts of Kerala
25.0
45.1
26.4
1.7
1.9
100
Kerala paintings &

drawings
20.9
36.4
32.9
6.6
3.2
100
Typical Kerala
cuisine
31.3
36.3
25.9
5.5
1.0
100
9.4.8.2 TOURISM INFRASTRUCTURE SERVICES

The quality of various tourism infrastructure services are assessed and the results are given in
Table 9.12. The quality of tourist accommodation and services in accommodation establishments
are considered to be excellent by 23.7 percent and 27.6 percent of the tourists respectively. Over
41 percent of the tourists rated them to be very good. Thus accommodation facilities and services
were considered to be excellent or very good by over two-third of the tourists. However, room tariff
is considered to be excellent only by 14.7 percent of the tourists through another 40.5 percent of
the tourists considered it as very good. The choice and quality of food in restaurants are rated as
excellent by 14,8 percent and 13.1 percent of the tourists respectively. About 35.5 percent and 40.6
percent of the tourists considered them to be very good. Price of food items is also considered to be
excellent by 11.1 percent of the tourists and as very good by 40.8 percent of them. Thus about 50
percent of the tourists rated restaurant facilities as excellent or very good.
Internal travel facilities received relatively low ratings. Train and bus internal travel services are
considered to be excellent only by 6.2 percent of the tourists while 12.0 percent considered taxi
135
services as excellent. The percentage of tourists considering train, bus and taxi services excellent
or very good are 38.2 percent, 26.1 percent and 33.7 percent respectively. These facilities were
considered as average or poor by 37.0 percent, 29.6 percent and 22.4 percent respectively.
Houseboats received a better rating, while water sports and boating received a comparatively low
rating. While 27.7 percent of the tourists rated houseboats as excellent, only 13.9 percent rated
water sports and boating as excellent. However, 59.8 percent and 56.2 percent of the tourists
respectively rated them to be excellent or very good.
The shopping experience of the tourists in Kerala was not very encouraging. Only 6.4 percent, 5.9
percent and 4.9 percent of the tourists rated choice of products, choice of souvenirs and prices of
items as excellent respectively. However, 50.0 percent, 58.4 percent and 57.4 percent of the
tourists rated the above aspects of shopping only as good.
TABLE 9.12: PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY RATINGS

OF TOURISM INFRASTRUCTURE
Tourism Facility/Activity
Excellent
Very
Good
Good
Average
Poor
Total
Quality of accommodation
23.7
41.1
26.6
8.2
0.4
100
Quality of services in
accommodation
27.6
41.4
23.1
7.3
0.6
100
Room Tariff
14.7
40.5
25.2
17.7
1.9
100
Choice of food in
restaurants
14.8
35.0
34.8
13.9
1.4
100
Quality of food in
restaurants
13.1
40.6
32.8
13.5
0.0
100
Price of food items
11.1
40.8
28.6
16.8
2.8
100
Train services for internal

travel
6.2
32.0
24.8
25.3
11.7
100
Bus services for internal

travel
4.6
21.5
44.3
23.8
5.8
100
Taxi services for internal

travel
12.0
21.7
43.9
19.7
2.7
100
House boats
27.7
32.1
22.3
16.1
1.7
100
Water sports and boating
13.9
42.3
24.7
9.7
9.4
100
Choice of products for

shopping
6.4
24.6
50.0
16.1
2.9
100
Choice of Souvenirs
5.9
19.8
58.4
8.7
7.2
100
Prices of Shopping items &

Souvenirs
4.9
18.3
57.4
15.4
4.0
100
136
9.4.8.3 ACCESSIBILITY AND ON SITE FACILITIES

In general accessibility and on site facilities received comparatively low ratings by the tourists.
The entry/exit procedure and drinking water facilities only were considered as excellent by about 12
percent of the tourists. In respect of all other facilities, the percentage of tourists giving excellent
rating was less than ten percent. While 52.7 percent of the tourists rated toilet facility as average or
poor, about 52.3 percent of the tourists rated signages as average or poor. Even information facility
at the tourists spots were considered as average or poor by 50.4 percent of the tourists.
Cleanliness/hygiene as well as up keep and maintenance of tourist spots were reported to be
average or poor by 43.5 and 40.0 percent respectively.

OF ACCESS AND ON SITE FACILITIES.
Tourism Attributes
Excellent
Accessibility
Very
Good
Good
Average
Poor
Total
3.6
34.0
41.5
16.1
4.8
100
Entry/Exit procedure
12.8
23.6
43.6
17.6
2.3
100
Cleanliness/hygiene
3.7
14.5
38.4
33.4
10.1
100
Upkeep and maintenance
2.1
15.8
42.1
30.3
9.7
100
Toilet facility
2.4
15.2
29.7
30.6
22.1
100
12.0
15.2
26.0
26.8
20.0
100
Signage
0.0
19.0
28.7
32.7
19.6
100
Information facility
3.7
18.6
27.3
34.2
16.2
100
Guide services
9.4
24.3
32.9
21.4
12.0
100
Other onsite facilities
4.4
34.5
29.1
25.5
6.5
100
Drinking water facility
9.8.4.4 EVALUATION OF SERVICE PERSONAL

The satisfaction of levels of foreign tourists with the service personal of different industry segments
was also assessed through the survey on a five point scale. The service of hotel staff and
restaurant staff were assessed as excellent or very good by 65.6 percent and 63.0 percent of the
tourists respectively. In the case of staff of travel agents and tour operators only 10.2 percent and
7.1 percent of the tourists assessed their services excellent although 41.4 percent and 57.2 percent
of the tourists assessed their services either excellent or very good. The behavior of general public
was assessed to be excellent by 24.6 percent of the tourists and as very good by another 26.6
percent of the tourists.
137
The services of information staff were assessed to be just good by 34.5 percent of the tourists and
as average by 34.0 percent of them. Similarly services of security agencies also received low
ratings with 31.9 percent rating it as good and another 26.8 percent rating it as average. About 9.2
percent of the tourists also assessed the services of the security agencies as poor. The distribution
of foreign tourists by level of satisfaction of services of the personnel of different industry segments
is given in Table 9.14.

OF SERVICE PERSONAL.
Tourism Service Industry

Excellent
Very Good
Good
Average
Poor
Total
Hotel staff
24.4
41.2
32.1
2.2
0.0
100
Restaurant staff
20.8
42.2
31.5
5.5
0.0
100
Travel Agents staff
10.2
31.2
39.6
17.5
1.4
100
Tour/Transport operator
staff
7.1
51.1
27.6
13.9
0.3
100
Information centre staff
10.2
17.4
34.5
34.0
4.0
100
Security agencies staff
3.2
28.9
31.9
26.8
9.2
100
24.6
26.6
39.3
7.6
1.8
100
General public
9.8.4.5. OVERALL SATISFACTION OF FOREIGN TOURISTS

On the whole, 50.9 percent of the tourists were very much satisfied with their present trip. About
24.1 percent of them were fairly satisfied while 23.7 percent was just satisfied. About 1.3 percent of
the tourists were fairly dissatisfied.
TABLE 9.15: OVERALL SATISFACTION OF FOREIGN TOURISTS

Overall
Satisfaction
Very much
satisfied
Fairly
satisfied
Satisfied
Fairly dissatisfied
Total
Total
50.9
24.1
23.7
1.3
100
9.4.9. AVERAGE DURATION OF STAY OF FOREIGN TOURISTS

The average duration of stay of foreign tourist is 18.29 days. Foreign tourists visiting Kerala as
package tours stays here on an average of 17.11 days at the same time the average duration of
stay of Non-package foreign tourists is 18.56.
138
TABLE 9.16: DURATION OF STAY OF FOREIGN TOURISTS

Type of tour
Average Duration of Stay
Package
17.11
Non-Package
18.56
Total
18.29
CHART 43. DURATION OF STAY OF FOREIGN TOURISTS
9.4.10. AVERAGE EXPENDITURE PER TOURIST

The average expenditure per day per tourists during 2010 11 is estimated to be Rs.4485. While
per day expenditure of package tourists in Kerala per tourist is estimated to be 2997, in the case of
non-package tourists it is estimated to be Rs 4865.
9.4.11. EXPENDITURE BREAK-UP OF FOREIGN TOURISTS

An item wise break-up of expenditure of various products, services and facilities shows that 31.62%
of the total expenses of foreign tourist is spent on Accommodation facilities. 24.55% spent to meet
the travel expenses within Kerala, 14.74% is spent for food and beverages. Foreign tourists are
spending 11.38% of their total expenditure for shopping. Details are given in the Table 9.17.
139
TABLE 9.17: EXPENDITURE BREAK-UP OF FOREIGN TOURISTS

Sl.
No.
1
2
3
4
5
6
7
8
9
Expenditure
Percentage
Item
Travel to Kerala ,if any, excluding inter-state
travel
5.98
Travel within Kerala

Accommodation
Restaurants-food and beverage
Tourist spots
Entertainment
Shopping
Treatment/ Wellness
Other expenses, if any
Total
24.55
31.62
14.74
3.30
2.38
11.38
5.02
1.03
100
9.4.12. PLACES OF VISIT OF FOREIGN TOURISTS

The most popular places of foreign tourist visits in Kerala are Alappuzha and Ernakulam. The
percentage share of each tourist place is given in the Table 9.18.
TABLE 9.18: PLACES VISITED BY THE FOREIGN TOURISTS

Sl.
No
Place Visited
UK
USA
France
Germany
Australia
Others
Total
Alappuzha
36.56
30.30
51.22
38.04
56.25
29.03
35.72
Ambalapuzha
0.00
6.06
0.00
0.00
0.00
1.64
1.38
Mararikulam
0.00
3.03
3.66
2.17
0.00
0.19
1.00
Alwaye
(Aluva)
2.15
0.00
14.63
4.35
0.00
0.00
2.33
Ernakulam
30.11
27.27
39.02
54.35
25.00
28.08
31.66
Fort Kochi
34.41
12.12
25.61
17.39
56.25
12.89
22.70
Munnar
19.35
0.00
34.15
10.87
31.25
8.14
14.14
Thekkady
27.95
6.06
17.07
14.13
6.25
11.86
15.72
Kannur
0.00
6.06
0.00
1.09
25.00
9.23
5.74
10
Kasargode
0.00
0.00
3.66
0.00
0.00
7.20
2.96
11
Kollam
6.45
3.03
10.98
3.26
0.00
5.97
5.59
12
Kottayam
0.00
9.09
2.44
3.26
0.00
3.00
2.79
13
Kumarakom
2.15
12.12
14.63
25.00
0.00
8.61
8.84
14
Kozhikode
3.23
18.18
6.10
9.78
37.50
12.80
11.57
15
Kovalam
25.81
3.03
10.98
15.22
12.50
21.18
18.02
16
Trivandrum
16.13
33.33
24.39
19.57
12.50
29.00
23.90
17
Varkala
11.83
12.12
18.29
9.78
18.75
8.91
11.66
18
19
Thrissur
Wayanad
0.00
6.45
0.00
0.00
6.10
9.76
3.26
3.26
0.00
31.25
9.90
16.77
4.45
10.88
20
Others
16.13
9.09
35.37
13.04
6.25
9.53
13.77
238.71
190.91
328.05
247.83
318.75
233.92
244.81
Percentage of
visits to Arrivals
140
REPORT ON DOMESTIC TOURISTS
fjldjf
9.5
REPORT ON DOMESTIC TOURISTS
9.5.1. STATE OF ORIGIN OF DOMESTIC TOURISTS

About 70 percent of the domestic tourists were from Kerala itself. Among the other states,
Tamilnadu dominates with 13.4 percent of the tourists followed by Karnataka, Maharashtra, Andhra
Pradesh and Delhi with shares of 6.6 percent, 3.4 percent, 2.0 percent and 1.5 percent
respectively. The state wise distribution of domestic tourists who visited Kerala during 2010 11 is
given in Table 9.19. In the aggregate, the male tourists constitute about 73.8 percent of the total
tourists. The percentage of female tourists is the least in the case of Kerala and it is the highest in
the case of Lakshadweep.
TABLE 9.19: STATE WISE DISTRIBUTION OF DOMESTIC TOURISTS

Percentages
State
Male
Kerala
Female
Person
53.4
16.6
70.0
Tamilnadu
9.4
13.4
Karnataka
4.4
2.2
6.6
Maharashtra
2.3
1.1
3.4
Andhra Pradesh
1.4
0.6
2.0
Delhi
1.0
0.5
1.5
West Bengal
0.6
0.3
0.9
Gujarat
0.3
0.2
0.5
Lakshadweep
0.2
0.2
0.4
Uttar Pradesh
0.2
0.1
0.3
Pondicherry
0.1
0.1
0.2
Madhya Pradesh
0.1
0.1
0.2
Others
0.4
0.2
0.6
73.8
26.2
100
Total
9.5.2. AGE PROFILE OF DOMESTIC TOURISTS

The age profile of the domestic tourists reveals the dominance of younger age groups. While 33.9
percent of them belonged to the age group 25-34, 22.7 percent and 22.3 percent belonged to the
next higher and lower age groups of 35-44 and up to 24 respectively. Thus about 78.9 percent of
the domestic tourists were aged below 45 years. The age group wise distribution of domestic
tourists by major states is given in Table 9.20.
143
TABLE 9.20: PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY AGE

GROUP AND STATE OF ORIGIN
State
Up to 24
25 - 34
35 - 44
45 - 54
55 - 64
65 &
above
Total
Kerala
22.1
34.2
22.0
15.2
5.2
1.4
100.0
Tamilnadu
31.2
29.8
24.6
8.5
4.1
1.7
100.0
Karnataka
15.3
41.7
21.2
14.6
5.6
1.7
100.0
Maharashtra
21.0
28.0
32.5
15.3
2.5
0.6
100.0
Andhra
Pradesh
11.6
32.6
29.1
18.6
8.1
0.0
100.0
Delhi
12.0
41.0
21.0
14.0
8.0
4.0
100.0
Others
16.1
31.3
20.2
19.2
9.5
3.7
100.0
Total
22.3
33.9
22.7
14.5
5.2
1.5
100.0
CHART 44.
PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY AGE GROUP
9.5.3. EDUCATIONAL PROFILE OF DOMESTIC TOURISTS

About two third of the domestic tourists visiting Kerala are graduate and above. The
percentage distribution of domestic tourists by overall level of education is given in Table 9.21. In
the case of Andhra Pradesh, about 50.0 percent of the tourists had post graduate and above
qualifications while another 32.6 percent was graduates.
144
TABLE 9.21: PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY LEVEL

OF EDUCATION
State
Post
Graduate &
Above
Gradu
ate
Higher
Secondary
SSLC
Primary
Education
Below
Primary
Education
Total
Kerala
21.9
39.2
18.2
10.9
4.9
5.0
100
Tamilnadu
23.3
50.2
12.6
5.0
3.9
5.0
100
Karnataka
33.9
49.3
7.3
2.4
2.8
4.2
100
Maharashtra
40.1
36.3
8.3
1.9
3.8
9.6
100
Andhra
Pradesh
50.0
32.6
7.0
8.1
0.0
2.3
100
Delhi
47.4
35.1
7.2
4.1
2.1
4.1
100
Others
45.2
36.6
8.5
3.6
2.8
3.2
100
Total
25.2
40.9
15.7
8.9
4.4
5.0
100
CHART 45.
PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY LEVEL OF
EDUCATION
9.5.4. ACTIVITY STATUS OF DOMESTIC TOURISTS.

About 21.5 percent of the domestic tourists visiting Kerala was company executives in the private
sector while 17.8 percent had own business. Further, 12.9 percent was government public sector
employees and 12.8 percent was private sector employees. The distribution of domestic tourists by
activity status state of origin is given in Table 9.22.
145
Own Business
Govt./Public sector
employee
Private sector
Company executive
Private sector
employee
Other Worker
House Wife
Student
Retired
Others
Total
TABLE 9.22:
PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY ACTIVITY STATUS
Kerala
18.0
12.3
22.1
13.5
4.8
9.2
11.8
2.0
6.3
100
Tamilnadu
15.0
11.5
20.6
14.2
2.7
8.5
21.9
1.2
4.5
100
Karnataka
15.3
13.6
22.3
12.5
3.8
15.7
8.0
2.4
6.3
100
Maharashtra
Andhra
Pradesh
Delhi
Others
Total
22.3
14.0
21.0
6.4
0.6
14.0
16.6
0.6
4.5
100
33.7
18.2
14.8
17.8
11.6
16.2
27.9
12.9
17.4
25.3
13.8
21.5
5.8
5.1
7.0
12.8
3.5
2.0
0.4
4.1
17.4
10.1
14.0
10.1
8.1
13.1
11.5
13.0
0.0
7.1
4.7
2.0
2.3
3.0
5.9
5.8
100
100
100
100
State
CHART 46.
PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY ACTIVITY STATUS
9.5.5. TRAVEL PATTERN OF DOMESTIC TOURISTS

The travel behaviour of domestic tourists by type of tour, accompanying members, Mode of Travel,
etc was analysed and the results are indicates in the following paragraph
9.5.5.1. TYPE OF TOUR

In the aggregate, about ten percent of the domestic tourists were package tourists. However, if the
tourists from the state are excluded, the percentage of package tourists becomes 16.3 percent. The
state wise distribution of package and non-package tourists by state of origin is given in Table
9.23. In terms of percentage share of packages tourists, Delhi tops the list with 26.8 percent
146
package tourists. It is followed by Andhra Pradesh with 21.6 percent package tourists. In the case
of Keralites, the percentage share of package tourists is only 6.8 percent.
TABLE 9.23: DISTRIBUTION OF DOMESTIC TOURISTS BY TYPE OF TOUR.

Percentage Share
State
Package
Total
Non-Package
Tamilnadu
13.04
86.96
100
Karnataka
17.83
82.17
100
Maharashtra
17.98
82.02
100
Andhra Pradesh
21.57
78.43
100
Delhi
26.83
73.17
100
Others
17.06
82.94
100
Sub Total
16.33
83.67
100
6.80
93.20
100
9.7
90.3
100
Kerala
Total
CHART 47. DISTRIBUTION OF DOMESTIC TOURISTS BY TYPE OF TOUR
9.5.5.2. ACCOMPANYING MEMBERS.

About 36.6 percent of the domestic tourists travel alone. Those travelling with spouse or other
members of the family constitute about 39.7 percent. Among them, 12.2 percent travels with
spouse only, while 6.2 percent travels with other family members. Those travelling with friends only
constitute 14.1 percent while 9.6 percent travels with friends and family members. The percentage
distribution of domestic tourists by types of accompanying members and by states is given in Table
9.24.
The pattern of travel is somewhat different in the case of tourists from Kerala as 41.4 percent of
them travel alone and those travelling with spouse or other members of the family are only 36.1.
147
Alone
With spouse only
With other family

members only
With spouse and other

family members
With friends only
With friends and family

members
Total
TABLE 9.24: COMPANION WISE PROFILE OF DOMESTIC TOURISTS
Kerala
41.4
8.6
4.4
23.1
13.3
9.2
100
Tamilnadu
24.8
14.5
11.2
12.6
25.0
11.8
100
Karnataka
19.4
29.9
9.4
21.5
9.0
10.8
100
Maharashtra
31.2
19.7
8.3
28.0
11.5
1.3
100
Andhra Pradesh
37.2
23.3
5.8
0.0
15.1
18.6
100
Delhi
31.0
22.0
7.0
34.0
3.0
3.0
100
Others
22.5
25.4
17.6
19.1
3.4
11.9
100
Total
36.6
12.2
6.2
21.3
14.1
9.6
100
State
CHART 48. COMPANION WISE PROFILE OF DOMESTIC TOURISTS
9.5.5.3. INTER STATE TRAVEL

A little over a quarter of the domestic tourists visit other states also during their current trip. About
45 percent of the tourists from Delhi undertake interstate trip, although in the case of Tamilnadu,
only 18.1 percent of the tourists combine their Kerala visit with tourist centres in other states. The
percentage of domestic tourists combining other states with Kerala trip is given in Table 9.25.
148
TABLE 9.25: PERCENTAGE OF DOMESTIC TOURISTS VISITING OTHER STATES

State
9.5.6.
Yes
No
Total
Kerala
25.2
74.8
100
Tamilnadu
18.1
81.9
100
Karnataka
33.7
66.3
100
Maharashtra
33.1
66.9
100
Andhra Pradesh
39.5
60.5
100
Delhi
45.0
55.0
100
Others
39.9
60.1
100
Total
26.1
73.9
100
SOURCES OF INFORMATION OF DOMESTIC TOURISTS
The most prominent source of information for the domestic tourist is own knowledge/experience
and it accounted for nearly one-fourth of the tourists. The second major source of information was
friends and relatives with 18.3 percent share. Tourism websites was the third largest source of
information. The distribution of domestic tourists by source of information is given in Table 9.26.
TABLE 9.26: PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS

ACCORDING TO SOURCE OF INFORMATION
Main source of information
Print media advertisements
5.8
Radio/ television advertisements
4.1
Indian/ Kerala tourism websites
13.6
Road shows and exhibitions
1.3
General books, magazines and news papers
6.9
Travel books and magazines
7.4
Tourist offices
3.5
Airlines
0.3
Travel agents/ Tour Operators
2.9
Friends and relatives
18.3
Own knowledge/ experience
24.7
Others
11.0
Total
100
Percentage of
domestictourists
149
9.5.7. PURPOSE OF VISIT OF DOMESTIC TOURISTS

The main purpose of visit of domestic tourists was leisure, recreation and holiday with a
share of 38.7 percent of tourists. Yet another 28.5 percent of the tourists visit Kerala for
business/conferences/meeting. About 11.5 percent of the tourists visit Kerala for visiting friends and
relatives while 6.4 percent visit for education/training and 5.8 percent visit for pilgrimage/religious
function. The distribution of tourists by purpose of visit and state is given in Table 9.27.
Among those who visited Kerala for leisure and holiday, the main source of attraction was
landscape and scenic beauty for 37.1 of the leisure tourists. It was followed by beaches with 18.0
percent tourists and houseboat with 11.0 percent of tourists. The distribution of leisure tourists by
main source of attraction is given in Table 9.28.
Leisure,
recreation &
holiday
Business/
conference/
meeting
Visiting friends
& relatives
Education/
training
Health /
Treatment
Pilgrimage/
Religious
function
Others
Total
TABLE 9.27: MAIN PURPOSE OF VISIT OF DOMESTIC TOURISTS
Kerala
37.5
29.8
13.5
4.7
0.8
5.0
8.6
100
Tamilnadu
32.4
29.1
7.9
16.3
0.8
7.0
6.6
100
Karnataka
50.3
20.1
7.3
6.9
3.1
5.9
6.3
100
Maharashtra
48.4
29.9
5.7
6.4
2.5
2.5
4.5
100
Andhra
Pradesh
36.0
19.8
1.2
4.7
4.7
29.1
4.7
100
Delhi
55.0
24.0
3.0
0.0
1.0
7.0
10.0
100
Others
51.6
19.8
7.8
5.5
3.8
5.3
6.2
100
Total
38.7
28.5
11.5
6.4
1.2
5.8
7.9
100
State
CHART 49. MAIN PURPOSE OF VISIT OF DOMESTIC TOURISTS
150
TABLE 9.28: PERCENTAGE DISTRIBUTION OF LEISURE TOURISTS BY MAIN

SOURCE OF Attraction
State
Percentage Share
Land scape & scenic beauty
37.1
Beaches
18.0
Back waters
10.7
House boats
11.0
Hill resorts
4.8
Adventure sports
1.4
Ayurveda, yoga, spa

Wild life and natural trails
0.2
10.3
Culture and Heritage
1.6
Other
4.8
Total
100
CHART 50.
PERCENTAGE DISTRIBUTION OF LEISURE TOURISTS BY MAIN SOURCE OF
ATTRACTION
9.5.8. EVALUATION OF TOURISM PRODUCTS AND SERVICES

The satisfaction and ratings of various tourism products and services by the domestic tourists has
also been assessed on a five point seals from excellent to poor and the responses are summarised
in the following paragraphs.
151
9.5.8.1. TYPICAL TOURISM PRODUCTS

Among the typical tourism products of Kerala, ayurvedic wellness centres have been assessed as
excellent by 30.3 percent of the tourists, while 27.7 percent of the domestic tourists assessed it as
very good. Thus about 58 percent of the domestic tourists rated ayurvedic wellness centres as
either excellent or very good. Yoga retreat of Kerala was also rated as excellent by 21.7 percent of
the domestic tourists while 23.0 percent of the tourists assessed it as very good. Performing arts
and martial arts of Kerala were rated as excellent by 20.8 percent domestic tourists. Beauty spa
and Gym and fitness centres, museum and art galleries, theatres and cultural shows and craft
centres received relatively low ratings. The percentage distribution of tourists by ratings of typical
tourism products is given in Table 9.29.
TABLE 9.29: PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY RATINGS OF
TOURISM PRODUCTS
Tourism Product/Facility
Excellent
Very
Good
Good
Average
Poor
Total
Ayurvedic wellness centres
30.3
27.7
35.9
4.5
1.5
100
Yoga retreat
21.7
23.0
28.8
23.3
3.3
100
Wellness spa
13.5
23.1
41.9
17.8
3.7
100
Beauty Spa
12.0
16.5
45.0
21.0
5.4
100
Gym and Fitness Centres
12.9
24.4
42.3
16.9
3.6
100
Museums and art galleries
14.3
25.9
38.0
18.6
3.2
100
Theatres and cultural shows
12.3
16.0
43.7
23.6
4.4
100
Craft centres
14.9
20.8
30.6
30.0
3.7
100
Performing arts of Kerala
20.8
23.0
39.9
15.3
1.0
100
Martial arts of Kerala
21.7
26.6
36.6
14.9
0.2
100
Kerala paintings & drawings
21.2
19.9
35.4
22.1
1.4
100
Typical Kerala cuisine
19.1
17.7
38.8
22.0
2.4
100
9.5.8.2. TOURISM INFRASTRUCTURE SERVICES

The quality of accommodation and services in accommodation establishments are rated to be
excellent by 17.9 percent of the domestic tourists. About 26.1 percent and 23.1 percent of the
tourists rated them to be very good. However, room tariff was rated to be excellent only by 9.2
percent of the tourists.
Houseboats are rated to be excellent by 28.1 of the domestic tourists, while 24.2 percent of the
tourists rated it as very good.
152
Train and bus services for internal travel received relatively low ratings. While 4.1 percent of the
tourists rated train services average or poor, 38.1 percent of the domestic tourists rated bus
services as average or poor. The distribution of domestic tourists by ratings of various tourism
infrastructure services is given in Table 9.30.
TABLE 9.30: PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY

RATINGS OF TOURISM INFRASTRUCTURE
Tourism Facility/Activity
Excellent
Very
Good
Good
Average
Poor
Total
Quality of accommodation
17.9
26.1
43.7
10.8
1.5
100
Quality of services in
accommodation
17.9
23.1
44.5
13.2
1.3
100
9.2
21.7
40.2
27.1
1.9
100
Choice of food in restaurants
12.6
23.4
40.4
21.3
2.3
100
Quality of food in restaurants
Room Tariff
11.3
23.3
36.9
25.3
3.3
100
Price of food items
9.1
16.5
34.4
32.5
7.5
100
Train services for internal travel
7.4
20.9
30.7
27.6
13.5
100
Bus services for internal travel
7.9
14.1
39.9
28.6
9.5
100
Taxi services for internal travel
10.5
20.1
40.7
24.1
4.6
100
House boats
28.1
24.2
31.6
12.8
3.2
100
Water sports and boating
16.6
20.8
31.7
25.9
5.0
100
Choice of products for shopping
9.9
17.3
44.3
26.6
2.0
100
Choice of Souvenirs
7.3
11.9
42.8
34.4
3.7
100
Prices of Shopping items &

Souvenirs
6.0
12.9
43.1
32.6
5.4
100
9.5.8.3 ACCESSIBILITY AND SATISFACTION

Accessibility and on site facilities received comparatively low rating. None of the facilities were
rated as excellent even by ten percent of the tourists. Up-keep and maintenance of tourist spots
and toilet facilities were rated as average or poor by 49.0 percent and 49.6 percent of the domestic
tourists respectively. Other on site facilities were rated an average or poor by 50.1 percent of the
tourists while signage and information facilities are rated as average or poor by 40.6 and 43.2
percent of the tourists respectively. The percentage distribution of tourists by rating of on-site
facilities is given in Table 9.31.
153

RATINGS OF ACCESSIBILITY AND ON SITE FACILITIES
Tourism Attributes
Very Good
Good
Average
Excellent
Accessibility
Poor
Total
7.2
18.9
47.8
23.0
3.1
100
Entry/Exit procedure
7.7
14.8
46.7
27.7
3.1
100
Cleanliness/hygiene
10.5
29.9
36.6
15.6
7.4
100
Upkeep and maintenance
5.0
13.2
32.8
35.1
13.9
100
Toilet facility
6.4
12.5
31.5
30.2
19.4
100
Drinking water facility
8.5
15.5
39.2
27.8
9.1
100
Signage
4.2
7.8
20.5
29.9
10.7
100
Information facility
5.1
18.1
33.7
28.4
14.8
100
15.7
5.9
26.3
10.9
31.0
33.1
21.7
39.0
5.4
11.1
Guide services
Other onsite facilities
100
100
9.5.8.4. EVALUATION OF SERVICE PERSONAL

The satisfaction level of domestic tourists with the service personnel of different industry segments
was assessed through the survey on a five point scale. In general, the staff of information centres
and security agencies was rated as excellent or very good by at least ten percent of the domestic
tourists. About 42.0 percent of the domestic tourists rated hotel staff as average or poor and 38.9
percent of them rated restaurant services as average or poor. The percentage distribution of
domestic tourists by ratings of service personnel is given in Table 9.32.

RATINGS OF SERVICE PERSONAL
Tourism Service Industry
Excellent
Very Good
Good
Average
Poor
Total
Hotel staff
0.3
14.1
39.2
30.0
16.4
100
Restaurant staff
1.0
19.5
40.5
27.0
11.9
100
Travel Agents staff
2.8
24.0
43.0
18.4
11.8
100
Tour/Transport operator staff
6.2
21.6
34.2
26.2
11.9
100
Information centre staff
15.6
25.2
34.2
18.9
6.0
100
Security agencies staff
10.7
34.8
34.0
14.8
5.7
100
7.4
27.3
31.6
17.6
16.0
100
General public
154
9.5.8.5 OVERALL SATISFACTIONS OF DOMESTIC TOURISTS

On the whole 24.5 percent of the domestic tourists were very much satisfied with the tour in Kerala.
About 19.0 percent was fairly satisfied and 52.2 percent was satisfied. Fairly dissatisfied and very
much dissatisfied domestic tourists were comparatively very less. The maximum percentage of
dissatisfied tourists were from Delhi and it was about 6.0 percent. Details are given in Table 9.33.

OVERALL LEVEL OF SATISFACTION
State
Very Much
Satisfied
Fairly
satisfied
Satisfied
Fairly
dissatisfied
Very Much
Dissatisfied
Total
Kerala
21.4
17.5
56.5
3.7
0.9
100
Tamilnadu
34.4
21.7
41.4
2.5
0.0
100
Karnataka
26.8
22.3
44.3
5.2
1.4
100
Maharashtra
33.8
18.5
41.4
5.1
1.3
100
Andhra Pradesh
44.2
18.6
37.2
0.0
0.0
100
Delhi
26.0
31.0
37.0
4.0
2.0
100
Others
22.5
27.9
47.7
0.9
0.9
100
Total
24.5
19.0
52.2
3.6
0.8
100
CHART 51. PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY

OVERALL LEVEL OF SATISFACTION
155
9.5.9.
DURATION OF STAY OF DOMESTIC TOURISTS
The average duration of stay of domestic tourist is 7.68 days. Total domestic tourists visiting Kerala
as package tours stays at Kerala on an average of 11.38 days and non-package domestic tourists
stays at Kerala on an average of 7.28 days. The average duration of stay of Non-keralites domestic
tourists with package is 8.08 and that of non-package is 7.91. Total average duration of stay of nonkeralites domestic tourists is 7.94 days. The average duration of stay of Keralites domestic tourists
with package is 14.04 and that of non-package is 7.03. Total average duration of stay of Keralites
domestic tourists is 7.57days.
TABLE 9.34:
PERCENTAGE DISTRIBUTION OF TOURISTS BY DURATION OF STAY
Particulars
Package
Non-Package
Total
Non- Keralite Domestic Tourists

8.08
7.91
7.94
7.03
7.57
7.28
7.68
Keralites Domestic Tourists
14.04
Total Domestic Tourists
11.38
CHART 52. PERCENTAGE DISTRIBUTION OF TOURISTS BY DURATION OF STAY
156
9.5.10. AVERAGE EXPENDITURE PER TOURIST

The average per day expenditure per Keralite Domestic tourist is Rs. 1,228 , while it is Rs. 2750 in
the case of Non Keralite domestic tourists. The details are given in Table 9.35.
TABLE 9.35: AVERAGE EXPENDITURE PER DOMESTIC TOURISTS
Particulars
Per day per person expenditure
Package
Non-Package
Non- Keralite Domestic Tourists

3,162
Total
2,683
2,750
1,183
1,228
1,933
1,989
Keralites Domestic Tourists

3,137
Total Domestic Tourists
3,149
CHART 53. PER DAY PER PERSON EXPENDITURE OF DOMESTIC TOURISTS
9.5.11. EXPENDITURE BREAK-UP OF DOMESTIC TOURISTS

About 34.41% of the total expenses of Domestic tourists is spent to travel within Kerala.
Accommodation facilities share 26.88% of the total expense of Domestic tourist. Next important
item is Restaurants food and beverages, 14.15% of total expenditure is spent for it. Details are
given in Table 9.36
157
TABLE 9.36: EXPENDITURE BREAK-UP OF DOMESTIC TOURISTS

Sl.
No.
Expenditure
Percentage
Item
Travel to Kerala ,if any, excluding inter-state travel
3.91
Travel within Kerala
34.41
Accommodation
26.88
Restaurants-food and beverage
14.15
Tourist spots
3.07
Entertainment
4.22
Shopping
8.50
Treatment/ Wellness
2.22
Other expenses, if any
2.65
Total
100
9.5.12. PLACES OF VISIT OF DOMESTIC TOURISTS

The most popular places of domestic tourist visits in Kerala are Trivandrum and Kozhikode. Kannur
came third with a share of 15.03 percent. The percentage share of each tourist place is given in the
Table 9.37.
Karnataka
Maharashtra
Delhi
Others
Alapuzha
7.65
8.14
11.46
20.38
4.65
12.00
19.90
8.72
Bhuthathan Kettu
0.24
2.13
1.74
1.91
0.00
2.00
1.12
0.70
Bolghaty
0.24
0.58
1.39
1.27
1.16
0.00
0.00
0.41
Ernakulam
11.96
18.02
15.28
22.93
17.44
23.00
35.98
14.26
Fort Kochi
9.28
14.15
16.67
21.66
29.07
16.00
24.32
11.74
Malayattur
1.14
0.39
1.04
0.00
0.00
0.00
3.18
1.00
Veegaland
0.73
1.16
0.69
0.00
1.16
1.00
3.57
0.85
Idukki
3.34
6.40
2.43
1.91
4.65
1.00
1.57
3.59
Sl. No.
Munnar
7.97
11.82
13.54
21.02
26.74
39.00
31.60
10.76
10
Thekkady
6.92
20.16
8.33
10.83
10.47
27.00
22.50
9.7
11
Vagamon
12
Kannur
13
1.63
0.00
0.00
0.00
0.00
0.00
0.00
1.15
19.12
7.36
3.47
1.27
6.98
3.00
4.47
15.03
Bekal
4.15
1.16
0.35
1.27
0.00
0.00
0.00
3.14
14
Kasargode
5.37
0.58
0.35
0.00
0.00
0.00
1.56
3.92
15
Kollam Town
1.63
4.07
5.90
1.91
0.00
4.00
1.04
2.24
16
Kottayam
3.42
2.52
3.47
0.00
3.49
0.00
1.02
3.07
17
Kumarakom
2.69
5.62
4.86
10.19
4.65
7.00
12.56
3.84
Total
Tamilnadu
Tourist Places
Andhra
Pradesh
Kerala
TABLE 9.37: PLACES VISITED BY THE DOMESTIC TOURISTS
158
Others
Total
6.40
12.15
10.83
3.49
6.00
14.48
15.17
19
Kottakkal
2.85
0.00
1.04
0.00
0.00
1.00
0.61
2.10
20
Malappuram
3.91
0.19
0.00
0.64
0.00
1.00
2.12
2.87
21
Nilambur
2.93
1.36
1.04
0.00
1.16
0.00
2.46
2.40
22
Malampuzha
1.63
2.52
0.00
0.00
1.16
0.00
0.00
1.51
23
Palakkad
4.31
9.30
1.04
16.56
5.81
1.00
4.50
5.18
24
Kovalam
3.50
18.99
13.54
8.92
9.30
15.00
6.92
6.81
25
Trivandrum
13.43
24.22
25.35
17.20
15.12
36.00
20.33
16.35
26
Varkala
0.41
2.91
0.00
0.00
0.00
3.00
7.42
0.91
27
Veli
0.33
1.94
0.35
0.00
4.65
0.00
2.07
0.66
28
Athirapally
1.06
1.74
0.00
3.82
0.00
0.00
6.36
1.27
29
Guruvayoor
4.80
9.30
10.42
5.73
11.63
2.00
0.00
5.79
30
Thrissur
4.80
2.13
4.17
0.00
8.14
2.00
4.68
4.26
31
Wayanad
4.72
3.68
9.03
3.82
10.47
0.00
0.00
4.76
32
Others
35.72
36.82
44.79
16.56
34.88
25.00
13.88
35.07
189.75
225.78
213.89
200.64
216.28
227.00
250.21
199.21
Percentage of visits to Arrivals
Delhi
17.90
Andhra
Pradesh
Maharashtra
Kozhikode
Sl. No.
Tamilnadu
18
Tourist Places
Kerala
Karnataka
9.6 CONCLUSIONS AND RECOMMENDATIONS

9.6.1. INTRODUCTION
The splendid scenic beauty, the lush green surroundings and interlaced seas and hilltops along
with its friendly and educated people have been attracting increasing number of foreign and
domestic tourists to Kerala over the years. The State could achieve a 15.5 percent growth in foreign
tourist visits and 8.0 percent growth in domestic tourist visits during 2010 as compared to the
previous year. While the foreign tourists in 2009 were 5.57 million, it increased to 6.59 million in
2010. The corresponding domestic tourist visits during the years were 79.14 million and 85.95
million respectively. The trends in tourist visits over the years and the results of the tourist survey
were analysed and the main conclusions and the recommendations emerging from the analysis for
accelerating the growth in tourist visits are given in this chapter.
159
9.6.2. SOURCE MARKETS OF FOREIGN TOURISTS.

The main source markets of foreign tourists for Kerala with an individual share of at least 1.5
percent of total foreign tourists in 2010 were:
1.
United Kingdom
2.
United States of America
3.
France
4.
Germany
5.
Australia
6.
Malaysia
7.
Canada
8.
Netherlands
9.
United Arab Emeralds
10. Italy
11. Saudi Arabia
12. Switzerland
13. Spain
14. Sweden
15. Russia
Among the above countries, Italy, Switzerland, Spain, Sweden and Russia registered low or
negative growth rates between 2008 and 2010 while their relative shares were between 1.6 percent
and 2.3 percent. According to Boston Consultancy
Group (BSG)
Product Portfolio Matrix,
these countries can be

classified as Cash Cows as relatively less investments in marketing in these countries could have
been made. The other ten countries are the star performers of Kerala tourism and hence need
focused marketing efforts to sustain the growth rates.
There are yet another thirteen countries which can be considered as Question Mark as they have
low market shares but have achieved high growth rates. These countries are:
1.
Austria
2.
Denmark
3.
South Africa
4.
Belgium
5.
Singapore
160
6.
Kuwait
7.
New Zealand
8.
Oman
9.
China
10. Brazil
11. Philippines
12. Bangladesh
13. Kenya
The improvement of market shares of these countries would require additional investments in
marketing as they have the potential to be converted into Stars. However, such investments have
to be made after careful analysis of market conditions as there is no guarantee that additional
investments will automatically convert them into Stars
9.6.3. PROFILES OF FOREIGN TOURISTS.

Nearly 50 percent of the foreign tourists were adults in the group of 25 to 44. It is the pattern in the
case of all the major countries except Germany in which 63 percent of the tourists were in the
above age group. In terms of level of education, about three fourth of the tourists were either
graduates or post graduates. Yet another 17 percent did complete education up to higher
secondary. It implies that the foreign tourists visiting Kerala are relatively well educated and are in
the youthful age of employment. The classification of foreign tourists by main source of information
indicates that travel books and magazines were relied by 30.3 percent of them and
another 20.5 percent relied on Kerala tourism website. The market segments for Kerala tourism are
thus readers of travel books and magazines and internet viewers. The promotional companies of
Kerala tourism have to; therefore, concentrate on travel books and magazines and internet. Inviting
travel writers and journalists to Kerala under the hospitality program and making them to write in
travel books and magazines is thus an effective promotional tool. Further, any write ups or
advertisements about Kerala tourism should invariably indicate the address of Kerala
Tourism website.
9.6.3.1. PURPOSE OF VISIT AND SOURCES OF ATTRACTION OF FOREIGN

TOURISTS.
It is relevant to note that about 80.0 percent of the foreign tourists visit in Kerala for the purpose of
leisure, recreation and holiday and the main attraction for about 49 percent of them was landscape
and scenic beauty.
The purpose of visit of tourists from the major markets of United Kingdom, France and Australia
was leisure and holiday for more than 91 percent of tourists while it was 82 percent in the cease of
161
United States of America. It is, therefore, important that the choice of messages for the publicity
campaigns in the above markets should be those highlighting the landscape and scenic beauty of
Kerala. Backwaters and houseboats taken together is the second major attraction of leisure
tourists. These attractions also need to be highlighted in the publicity campaigns.
Among those who visit Kerala for health and treatment purposes, Ayurvedic wellness
centres and yoga retreat facilities are the main attractions. The publicity campaigns,
therefore, need to highlight these facilities in Kerala.
9.6.3.2. TRAVEL BEHAVIOR

About 46.2 percent of the foreign tourists visit Kerala with spouse or with spouse and other family
members, while those visiting alone are only 21.2 percent. It is a clear indication that tourists
visiting Kerala do consider it as a family destination. It is, therefore, important to strengthen this
image by enhancing the security and safety of female visitors and creating special facilities
for family visitors including concessional tariffs.
9.6.3.3. PORTS OF ENTRY

The percentage of tourists directly entering Kerala through the airports at Calicut, Kochi, and
Trivandrum is about 36.4. About 34.5 percent reaches Kerala through Mumbai airport and another
15.6 percent through Delhi airport. It could be due to limited air seat capacity from tourist generating
countries to Kerala or due to multidestination tours of the visitors. In both the cases, increasing
the air seat capacity to Kerala is important and the Ministry of Civil Aviation needs to be
encouraged to provide more access to airports in Kerala to foreign airlines
9.6.3.4. RATINGS OF TOURISM PRODUCTS OF KERALA BY FOREIGN TOURISTS

Tourists were asked to classify twelve typical tourism products of Kerala into excellent, very good,
good, average and poor. However, only half of the products/facilities were classified as excellent or
very good by more than 50 percent of the tourists. These products were (i) Ayurvedic wellness
centre, (ii) Yoga retreats, (iii) Performing arts of Kerala, (iv) Martial arts of Kerala (v) Kerala
paintings and drawings and (vi) Typical Kerala cuisine. Among these products, yoga retreats
were classified as excellent or very good by 83.5 percent of the tourists, performing arts of Kerala
by 71.1 percent and Martial arts of Kerala by 70.1 percent. It is, therefore, important to maintain
the authenticity and quality of these products and promote them in the overseas markets.
9.6.3.5. RATINGS OF TOURISM INFRASTRUCTURE BY FOREIGN TOURISTS

Specifically fourteen aspects of tourism infrastructural facilities were indicated for ratings of tourists.
Among them (i) quality of accommodation (ii) quality of services in accommodation and (iii) room
tariff were rated as excellent or very good by more than fifty percent of the tourists. Quality of
services in accommodation units was rated high by the largest percentage of tourists. The
162
foreign tourists generally tend to stay in star category hotels which maintain certain quality
standards. Further, as compared to most of the hotels in developed countries which are highly
mechanized, Indian hotels maintain personal touch by employing room boys and service staff.
These services have to be, therefore, maintained and improved through periodical training
of staff.
In the case of restaurants, just about 50 percent of the tourists rated the choice of food in
restaurants as excellent or very good while quality of food and price of food items were rated as
excellent or very good by 54 and 52 percent of the tourists respectively. The restaurants have to
offer wider choice of food items based on market demand and maintain quality of food
items.
House boats and water sports activities are rated as excellent or very good by 60 and 62 percent
of the tourists respectively. These facilities received good ratings even as a tourism product. These
are thus unique attractions of Kerala and as such there has to be constant efforts to
maintain their quality and attraction.
Internal transportation facilities including railways, buses and taxis received mostly good or average
ratings. Train services for internal travel was rated as good or average by 50 percent of the tourists
and 12 percent rated it as poor. Bus services were rated as good or average by 68 percent and taxi
service by 64 percent of the tourists. It implies, internal transport system for tourists in Kerala
requires considerable improvement and strengthening. While improvement of quality of train
services is primarily the responsibility of Central Government, the improvement of bus and taxi
services is within the purview of the state Government. It would be useful to undertake a census
of tourist transport operators in Kerala, study their operational structure, and bring them
under a common marketing frame work after proper up gradation of facilities and training of
operational staff. The facility can be then sold through the website of Kerala tourism.
Yet another area of major concern is shopping facilities including souvenirs. It is essential
that Kerala develops its souvenir industry with unique products.
9.6.3.6. RATING OF ONSITE FACILITIES BY FOREIGN TOURISTS

Ten on-site facilities were listed for ratings by the tourists. All the facilities were rated as good or
average by more than 50 percent of the tourists. Toilet facility, drinking water facility and signages
are rated as poor by 20 percent or more tourists. Information facilities, guide services,
cleanliness/hygiene as well as upkeep and maintenances of tourist centres are also rated as
poor by more than ten percent of the tourists. These aspects need immediate attention as there
has to be concerted efforts to improve such facilities in all the tourist centres of the State. It
has to be done through proper planning on the basis of master plans prepared for each
centre.
163
9.6.3.7. RATINGS OF SERVICE STAFF BY FOREIGN TOURISTS

The service staff of hotels, restaurants, travel agents and tour operators were rated as excellent or
very good by more that 50 percent of the tourists. The hotel staff received the highest ranking. The
general public is also considered as excellent or very good by 51.2 percent of the tourists.
However, the staff of information centres and security agencies received largely good or average
ratings. In general, information facilities and information staff need considerable upgradation
in the State.
9.6.4. SOURCE MARKETS OF DOMESTIC TOURISTS.

About 70 percent of the domestic tourists are from Kerala itself. The neighboring states of
Tamilnadu and Karnataka account for another 20 percent of domestic tourists. The other states with
significicant contributions are Maharashtra (3.4%), Andhra Pradesh (2.0%), Delhi (1.5%) and West
Bengal (0.9%). It implies that promotional efforts have to be concentrated on neighboring
states along with Maharashtra, Delhi and West Bengal.
9.6.5. PROFILES OF DOMESTIC TOURISTS

As in the case of foreign tourists, the most dominant age group among domestic tourists was 25 to
44 with a share of 56.6 percent. The next largest group was, however, upto the age of 24 years. In
order words, there are a good percentage of youngsters among domestic tourists. It was
particularly large in the case of Tamilnadu with a share of 31 percent upto the age of 24. They were
mostly students.
In terms of education, about 66.1 percent of the domestic tourists were either graduates or post
gradates and another 15.7 percent did complete higher secondary level education. It implies
majority of the domestic tourists were well educated.
The major sources of information for domestic tourists were own knowledge/ experience, friends
and relatives and tourism websites. Print media and radio/ television advertisements were also
stated to be the major source of information by about 10 percent of the tourists.
The promotional efforts for domestic tourism, therefore, need to concentrate on those aged
up to 44 and on website and word of mouth Inviting influential community leaders and heads
of educational institutions under the hospitality programme to familiarize them with the
tourist centres of Kerala can be a good strategy.
9.6.5.1. PURPOSE OF VISIT AND SOURCES OF ATTRACTION OF DOMESTIC

TOURISTS
About 38.7 percent of the domestic tourist visits were for leisure, recreation & holiday while 28.5
percent was for business/ conference/ meeting. The lowest percentage of holiday tourists was from
Tamilnadu (32.4%). While 29.1 percent visited Kerala for business, a very high percentage of 16.3
164
percent visited for the purpose of education / training. The highest percentage of holiday tourists
were from Delhi (55.0%) followed by other states (51.6%) and Karnataka (50.3%). The main
attraction of these tourists were landscape and scenic beauty (37.1%), beaches (18.0%),
houseboats (11.0%), backwaters (10.7%) and wild life and natural trails (10.3%). In the case of
Andhra Pradesh, as high as 29.1 percent of tourists visited Kerala for pilgrimage/ religious
functions. It implies the tourists from different states have different images about Kerala and
efforts have to be made to strengthen those images while trying to diversify the products.
9.6.5.2. TRAVEL BEHAVIOR OF DOMESTIC TOURISTS.

The highest percentage (36.6%) of domestic tourists travelled alone in Kerala. Those travelling with
spouse alone or with spouse and other family members constituted 33.5 percent. Unlike foreign
tourists, domestic tourists do not treat Kerala as a destination to travel with spouse and
family members. This image needs correction.
9.6.5.3. RATINGS OF TOURISM PRODUCTS BY DOMESTIC TOURISTS

As compared to foreign tourists, relatively less number of domestic tourists rated various tourism
products excellent or very good. Ayurvedic wellness centres were classified as excellent or very
good by more than 50 percent of the domestic tourists. All other products were classified as good or
average by more than 50 percent of the domestic tourists. The reasons for the same need
investigation for launching corrective measures.
9.6.5.4. RATINGS OF TOURISM INFRASTRUCTURE FACILITIES BY DOMESTIC

TOURISTS
In the case of infrastructure facilities also, the ratings given by domestic tourists were relatively
lower as compared to those given by foreign tourists. More than 50 percent of the domestic tourists
rated the facility as excellent or very good only in the case of houseboats. In respect of all other
facilities, more than 50 percent of the tourists rated them as good or average. In general, domestic
tourists tend to avail cheaper facilities and that may be the reason for the low levels of rating.
Regulations to protect the tourists against cheating and fixation of certain minimum
standards for all kinds of accommodation and restaurant facilities in the State may be
necessary to improve the image of Kerala as a domestic tourist destination.
Train services and bus services for internal travel are rated as poor by 13.5 and 9.5 percent of the
domestic tourists. Prices of food items were also considered as poor by 7.5 percent of the domestic
tourists.
9.6.5.5. RATINGS OF ON SITE FACILITIES BY DOMESTIC TOURISTS.

There was almost near agreement between the foreign and domestic tourists in the ratings of onsite facilities. All the facilities were rated as good or average by more than 50 percent of the
165
domestic tourists. Toilet facility, upkeep and maintenance of tourist spots, cleanliness and hygiene,
drinking water facility, signages, information facility, guide services and other onsite facilities were
rated as poor by a good percentage of domestic tourists also. These aspects, therefore, need
immediate attention and the recommendations provided in the case of foreign tourists are
required to be implemented.
9.6.5.6. RATINGS OF SERVICE STAFF BY DOMESTIC TOURISTS

The ratings of foreign and domestic tourists differ considerably in respect of service staff. This again
may be due to the fact that domestic tourists tend to avail cheap facilities. However, it indicates
the need for training of service staff in all type of tourism establishments.
9.6.5.7. AVERAGE DURATION OF STAY AND AVERAGE EXPENDITURE PER

TOURISTS PER DAY
There have been improvements in average duration of stay and average expenditure per tourist
both in the case of foreign and domestic tourists. The averages in 2006 07 and 2010 11 are
indicated in Table 9.38.
TABLE 9.38:
AVERAGE DURATION OF STAY AND EXPENDITURE PER TOURISTS PER DAY
200607
Type of Tourist
201011
Duration of
Expenditure
Duration of
Expenditure
stay
per tourist
stay
per tourist
per day
per day
Foreign
15
3,193
18
4,485
Keralites Domestic
625
1,228
Non-Keralites
2,384
2,750
Domestic
Efforts need to be taken to sustain the growth by improving tourist facilities and diversifying
tourism products.
166
CHAPTER 10
OVERVIEW OF TOURISM STATISTICS 2009
fjldjf
OVERVIEW OF TOURIST STATISTICS 2009

10.1
FOREIGN TOURIST VISITS IN KERALA OVER THE YEARS

Foreign tourist visits in Kerala during 2009 were 557,258 as compared to 598,929 in the
previous year and thus registered a decline of about 7.0 percent. It was primarily due to economic
crisis and the overall declines both in the world tourist arrivals and all India tourist arrivals.
Although, foreign tourist visits registered a decline in 2009 as compared to the previous
year, it recorded an average annual rate of growth of about 10.3 percent per year during the ten
year period since 1999. The year wise foreign tourist visits in Kerala since 1999 are given in
Table 10.1.
TABLE 10.1: FOREIGN TOURIST ARRIVALS IN KERALA (1999-2009)
10.2
Year
No. of Foreign Tourists
% of increase
1999
202173
6.44
2000
209933
3.84
2001
208830
-0.53
2002
232564
11.37
2003
294621
26.68
2004
345546
17.28
2005
346499
0.28
2006
428534
23.70
2007
515808
20.37
2008
598929
16.11
2009
557258
-6.96
MAIN SOURCE MARKETS OF FOREIGN TOURISTS

The single largest source market of Kerala for foreign tourist visits is United Kingdom, with
a share of about 23.0 percent in 2009. In fact, United Kingdom has been continuing as the top
tourist market of Kerala over the years. The second largest market was France with a share of 8.8
percent and it was followed by United States of America with a share of about 8.6 percent. The
nationality-wise foreign tourist visits during 2009 is given in Table 10.2.
169
TABLE 10 .2
NATIONALITY WISE VISITS OF FOREIGN TOURISTS IN 2008 AND 2009
2008
% share in
2008
2009
% share in
2009
Australia
Austria
Bahrain
Bangladesh
Belgium
Brazil
Canada
China(Main)
Czechoslovakia
Denmark
France
Germany
Iran
Israel
Italy
Japan
Kenya
Korea (North)
Kuwait
Malaysia
Maldives
Mexico
Nepal
Netherlands
New Zealand
Oman
Pakistan
Philippines
Qatar
Russia
Saudi Arabia
Singapore
South Africa
Spain
Sri Lanka
Sweden
Switzerland
Thailand
U.A.E
U.K
U.S.A
Yugoslavia
Other
16,968
6,408
3,313
1,115
6,899
1,266
13,541
2,126
1,064
6,686
52,239
43,468
1,241
5,438
17,385
7,320
821
2,535
3,328
3,571
35,435
780
1,891
12,511
3,686
3,621
276
1,771
2,195
9,766
12,137
4,130
6,051
10,632
4,796
20,666
15,603
736
13,334
141,147
43,307
910
56,816
2.83
1.07
0.55
0.19
1.15
0.21
2.26
0.35
0.18
1.12
8.72
7.26
0.21
0.91
2.90
1.22
0.14
0.42
0.56
0.60
5.92
0.13
0.32
2.09
0.62
0.60
0.05
0.30
0.37
1.63
2.03
0.69
1.01
1.78
0.80
3.45
2.61
0.12
2.23
23.57
7.23
0.15
9.49
21,656
7,917
2,454
1,997
7,811
2,542
16,033
3,639
16
8,380
49,232
44,778
1,197
6,160
14,878
6,984
1,155
2,062
3,502
8,015
14,787
675
1,997
14,304
3,936
4,540
184
2,114
1,669
9,163
12,119
4,812
5,995
8,970
3,260
8,980
13,460
1,565
14,253
128,229
48,175
1,194
42,468
3.90
1.41
0.45
0.36
1.40
0.45
2.87
0.65
0.00
1.50
8.79
8.00
0.21
1.10
2.66
1.25
0.21
0.37
0.63
1.43
2.64
0.12
0.36
2.56
0.70
0.81
0.03
0.38
0.30
1.64
2.17
0.86
1.07
1.60
0.58
1.61
2.41
0.28
2.55
22.91
8.62
0.21
7.60
%
variation
over
previous
year
28.39
23.44
-24.12
79.10
13.22
100.79
18.46
71.17
-98.50
25.31
-5.94
2.91
-3.55
13.28
-14.54
-4.59
40.68
-18.66
5.23
124.45
-58.27
-13.46
5.61
14.33
6.78
25.43
-33.33
19.37
-23.96
-6.14
-0.15
16.51
-0.93
-15.63
-32.03
-56.55
-13.73
112.64
6.89
-9.22
11.27
31.21
-25.20
Total
598,929
100.00
557,258
100.00
-6.63
Sl.
No.
Country
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
170
10.3
DISTRICT-WISE DISTRIBUTION OF FOREIGN TOURIST VISITS

Although Thiruvananthapuram district received the highest share of foreign tourist
visits during 2008, it was Ernakulam district which could take the top position during 2009. The
other districts which could receive a sizeable share of foreign tourists during 2009 were Idukki,
Alappuzha and Kottayam. The district-wise distribution of foreign tourist visits in Kerala during the
last seven years is given in Table 10.3.
TABLE 10.3
DISTRICT WISE ARRIVAL OF FOREIGN TOURIST VISITS IN KERALA
No. of Tourists
Sl.
No
District
Thiruvananthapuram 94,835
Kollam
Pathanamthitta
2003
2004
2005
2006
2007
2008
2009
Proportion
to total
103,558
119,940
151,578
193,924
234,797
176,571
31.68
8,620
8,242
6,813
7,918
8,854
8,728
8,010
1.44
287
330
349
346
547
349
599
0.11
Alappuzha
26,157
38,024
30,274
36,407
40,463
49,866
33,493
6.01
Kottayam
21,897
23,517
20,017
26,543
27,358
27,230
24,623
4.42
Ernakulam
99,987
109,344
108,773
44,583
165,125
193,013
239,364
42.96
Idukki
31,831
46,031
39,378
131,767
46,463
51,025
38,185
6.85
Thrissur
2,667
2,658
2,421
4,142
4,645
3,398
3,452
0.62
Palakkad
661
947
801
809
615
785
1,170
0.21
10
Malappuram
1,402
3,129
5,115
7,109
9,766
10,166
13,499
2.42
11
Wayanad
621
749
942
2,611
4,093
5,638
5,362
0.96
12
Kozhikode
3,529
4,702
8,420
11,154
10,020
9,966
7,513
1.35
13
Kannur
1,438
2,516
2,090
2,730
3,067
3,143
4,186
0.75
14
Kasaragode
689
1,799
1,166
837
868
825
1,231
0.22
Total Kerala
294,621
345,546
346,499
428,534
515,808
598,929
557,258
100.00
10.4
REGION-WISE AND DISTRICT-WISE FOREIGN TOURIST VISITS IN KERALA
2003-2009
Region-wise and district-wise foreign tourist visits since 2003 are given in Table 10.4. The
Central and South Kerala have been receiving the highest share of foreign tourists over the years.
The northern region consisting of the six districts of Palakkad, Malappuram, Wayanad, Kozhikode,
Kannur and Kasaragode received only 5.9 percent of the total tourist visits in Kerala during 2009.
171
TABLE 10.4:
REGION-WISE AND DISTRICT-WISE FOREIGN TOURIST VISITS IN KERALA OVER
THE YEARS
No. of Tourist Visits
Sl.
No
District
Proportion
to total
2003
2004
2005
2006
2007
2008
2009
94,835
103,558
119,940
151,578
193,924
234,797
176,571
31.68
8,620
8,242
6,813
7,918
8,854
8,728
8,010
1.44
287
330
349
346
547
349
599
0.11
26,157
38,024
30,274
36,407
40,463
49,866
33,493
6.01
129,899
150,154
157,376
196,249
243,788
293,740
218,673
39.24
South Kerala
1
Thiruvananthapuram
Kollam
Pathanamthitta
Alappuzha
Total
Central Kerala
Kottayam
21,897
23,517
20,017
26,543
27,358
27,230
24,623
4.42
Ernakulam
99,987
109,344
108,773
44,583
165,125
193,013
239,364
42.96
Idukki
31,831
46,031
39,378
131,767
46,463
51,025
38,185
6.85
Thrissur
2,667
2,658
2,421
4,142
4,645
3,398
3,452
0.62
156,382
181,550
170,589
207,035
243,591
274,666
305,624
54.85
661
947
801
809
615
785
1,170
0.21
1,402
3,129
5,115
7,109
9,766
10,166
13,499
2.42
621
749
942
2,611
4,093
5,638
5,362
0.96
Total
North Kerala
9
Palakkad
10
Malappuram
11
Wayanad
12
Kozhikode
3,529
4,702
8,420
11,154
10,020
9,966
7,513
1.35
13
Kannur
1,438
2,516
2,090
2,730
3,067
3,143
4,186
0.75
14
Kasaragode
689
1,799
1,166
837
868
825
1,231
0.22
8,340
13,842
18,534
25,250
28,429
30,523
32,961
5.91
294,621
345,546
346,499
428,534
515,808
598,929
557,258
100.00
Total
Total Kerala
10.5
SEASONALITY IN FOREIGN TOURIST VISITS.
There is significant seasonality in foreign tourist visits to the State. While the months of November,
December, January, February and March receive the maximum number of tourists, the month of
June receives the least number of tourists. The month-wise foreign tourist visits since 2003 along
with month-wise seasonality indices are given in Table 10.5
172
TABLE 10.5:
MONTH WISE FOREIGN TOURIST VISITS AND SEASONALITY INDICES
Sl. No
Month
% of
variation
Seasonality
2009
over
Indices
previous
year
2003
2004
2005
2006
2007
2008
January
41,845
45,630
43,345
58,858
72,814
85,028
77,839
-8.45
170.46
February
36,163
43,418
41,314
56,530
66,131
78,155
71,136
-8.98
158.06
March
25,261
35,006
33,479
39,584
56,151
71,026
57,250
-19.40
127.82
April
20,106
23,546
20,191
32,377
34,487
39,538
43,473
9.95
84.62
May
12,675
14,870
14,919
20,470
21,098
26,348
25,386
-3.65
53.85
June
10,820
12,734
13,239
16,209
18,262
20,578
19,499
-5.24
43.80
July
14,824
17,228
17,593
23,578
25,199
31,610
28,914
-8.53
61.01
August
19,240
27,341
24,398
28,821
35,563
45,711
39,079
-14.51
83.63
September
20,253
21,103
20,064
21,888
24,708
28,292
29,283
3.50
64.29
10
October
24,702
22,160
28,068
28,681
33,534
39,748
38,870
-2.21
81.19
11
November
32,165
38,118
42,324
44,421
55,647
59,923
56,880
-5.08
123.48
12
December
36,567
44,392
47,565
57,117
72,214
72,972
69,649
-4.55
147.79
294,621
345,546
346,499
428,534
515,808
598,929
557,258
-6.96
100
Total
10.6
DISTRICT WISE AND MONTH WISE STATISTICS OF FOREIGN TOURIST
VISITS DURING 2009
Month wise foreign tourist visits in different districts of Kerala during 2009 are given in Table
10.6. Ernakulam district received the maximum number of foreign tourists in all the months except
February and March, while Thiruvananthapuram received the largest number of tourists during
these months. The peak month of foreign tourist visits in Ernakulam district was January while it
was February in the case of Thiruvananthapuram. The ratio between the highest and lowest tourist
visits was 7.36 in the case of Thiruvananthapuram, while it was only 2.55 in the case of Ernakulam.
Thus, seasonality was more pronounced in the case of Thiruvananthapuram.
173
1108
77839
Ernakulam
Idukki
Kannur
Kasaragode
Kollam
Kottayam
Kozhikode
Malappuram
Palakkad
Pathanamthitta
Thiruvananthapuram
Thrissur
Wayanad
Total
10
11
12
13
14
921
20918
45
323
901
1342
3558
1422
201
582
7434
31872
7212
Alappuzha
Jan
District
71136
973
278
27338
48
222
1024
1178
1222
775
127
551
6676
23925
6799
Feb
57261
491
172
25299
42
61
503
816
900
798
145
503
3131
20257
4132
Mar
43473
177
215
10824
45
54
663
745
2724
438
55
165
2579
21920
2869
Apr
25535
151
145
5016
35
61
653
531
1030
201
85
128
1002
16000
348
May
19499
94
194
3712
42
65
1009
228
779
159
48
76
409
12512
172
Jun
28914
175
99
9691
55
72
1100
321
2124
378
56
119
1032
13236
456
Jul
39079
280
262
11992
46
38
1394
294
2317
569
40
285
2757
17826
979
Aug
29316
302
126
9025
45
32
856
153
1820
481
54
135
1356
14216
682
Sep
38797
415
200
10316
58
65
1560
412
2315
533
39
325
4216
16200
2216
Oct
56866
595
360
19020
55
45
1524
782
2817
564
144
471
3611
23880
3012
Nov
69525
601
480
23420
83
132
2312
711
3017
1692
237
846
3982
27520
4616
Dec
TABLE 10.6: DISTRICT WISE AND MONTH WISE STATISTICS OF FOREIGN TOURIST VISITS DURING 2009
Sl.
No
174
557258
5362
3452
176571
599
1170
13499
7513
24623
8010
1231
4186
38185
239364
33493
Total
59
Kovalam
Ponmudi
Poovar
Varkala
Kollam
Palaruvi
Aranmula
Alappuzha
Kuttanadu
Kumarakom
Munnar
Thekkady
Wagamon
Aluva
Bhoothanthankettu
Cherai Beach
Fort Kochi
Kalady
Kochi City
Maradu
10
11
12
13
14
15
16
17
18
19
20
21
22
4845
18403
66
5071
23
939
255
4452
3002
3149
147
6921
1358
2251
322
100
13500
4745
Thiruvananthapuram
JAN
Destination
2676
8701
8355
106
441
46
4187
2294
1091
729
6016
11
52
723
1630
49
31
16790
8967
FEB
2496
6740
39
6147
51
565
1831
1428
833
604
3530
11
23
775
2974
1424
687
9700
10582
MAR
1504
9297
39
6046
135
139
326
68
1473
1099
2548
260
2725
15
433
1797
429
56
4338
4135
APR
1689
5661
235
5242
532
828
375
1024
333
20
10
191
759
60
63
2191
1943
MAY
1374
4776
116
3519
85
158
350
184
776
168
14
159
216
28
1482
1986
JUN
2397
5944
46
2713
454
66
830
157
1968
456
10
10
368
810
1816
5118
1931
JUL
3109
7250
369
4858
114
525
2417
473
2184
989
569
237
402
205
7189
3932
AUG
1754
6037
96
3644
20
202
39
994
464
1488
829
478
1055
234
5432
2370
SEP
3404
6694
229
2857
530
26
2535
1201
1742
300
1878
11
531
2175
346
31
5281
2483
OCT
3252
10021
4912
31
1611
20
2379
676
2618
11
3023
19
25
539
4042
516
124
10643
3653
NOV
237
9688
564
5961
62
2524
34
2628
816
2236
4560
1685
6108
764
210
11550
4920
DEC
TABLE 10.7: DESTINATION WISE NUMBER OF FOREIGN TOURISTS VISITED KERALA DURING 2009
SI.
No.
175
28737
99212
1802
59325
638
143
8807
571
24904
12169
21657
2051
31428
117
196
7809
24054
6390
1514
93214
51647
Total
4324
77839
Chalakkudi
Chavakkad
Guruvayoor
Malampuzha
Nelliyampathy
Parambikkulam
Nilambur
Kozhikode City
Kappad
Thusharagiri
Wayanad
Muzhuppilangad
Parassinikkadavu
Bekal
Not at any Destination
Total
Iringal
25
26
27
28
29
30
32
33
36
37
39
40
41
42
43
44
45
Athirappalli
24
67
53
332
187
1108
105
859
202
26
45
869
38
Paravoor
23

0
71136
4953
66
33
349
147
973
474
850
106
196
34
48
57250
4423
11
40
306
145
491
24
471
628
16
153
18
78
43473
5506
90
67
177
36
428
22
20
32
185
30
25386
2863
31
75
49
151
15
479
149
23
99
46
236
19499
3419
46
61
12
94
19
184
68
169
21
28914
2896
19
73
24
175
38
261
97
19
86
11
95
39079
2828
12
20
197
65
280
271
271
14
28
204
58
29283
3080
21
75
39
302
12
136
169
93
20
178
38870
5105
250
63
415
48
347
11
168
31
158
56880
6503
22
32
326
98
595
54
729
43
10
121
156
70
45
69649
12224
52
31
615
196
601
53
755
22
11
14
181
287
176
557258
58124
323
266
2749
1092
5362
413
5394
2522
95
27
309
2524
193
678
792

10.7
DOMESTIC TOURIST VISITS IN KERALA OVER THE YEARS
Domestic tourist visits in Kerala during 2009 were about 7.91 million as compared to 7.59 million
during the previous year. The growth in domestic tourist visits during the year was 4.2 percent.
There have been moderate increases in domestic tourist visits in all the previous ten years except
during 2005. The year wise domestic tourist visits and percentage changes since 1999 are given
in Table 10.8
TABLE 10.8: DOMESTIC TOURIST VISITS IN KERALA DURING 1999 TO 2009
10.8
Year
No. of Domestic Tourist

Visits
% of increase
1999
4888287
9.07
2000
5013221
2.56
2001
5239692
4.52
2002
5568256
6.27
2003
5871228
5.44
2004
5972182
1.72
2005
5946423
-0.43
2006
6271724
5.47
2007
6642941
5.92
2008
7591250
14.28
2009
7913537
4.25
MAIN SOURCE MARKETS OF DOMESTIC TOURISTS
Out of 7.91 million domestic tourist visits, 5.94 million visits (75.05 percent) were made by the
Keralites. Tamil Nadu contributed 10.55 percent of the domestic tourist visits. It was followed by
Karnataka with a share of 6.18 percent and Maharashtra with a share of 2.07 percent. The other
major source markets are Andhra Pradesh (1.31 percent), Delhi (1.00 percent), Gujarat (0.58
percent) and West Bengal (0.52 percent). The state wise tourist visits along with the percentage
share are given in Table 10.9
177

TABLE 10.9: DISTRIBUTION OF DOMESTIC TOURIST VISITS IN KERALA BY
STATE OF ORIGIN DURING 2009
Sl.
No.
1
State/UT
Number
Percentage
Kerala
5940866
75.06
Tamil Nadu
833964
10.55
Karnataka
488477
6.18
Maharashtra
163486
2.07
Andhra Pradesh
104007
1.31
Delhi
78923
1.00
Gujarat
45637
0.58
West Bengal
41040
0.52
Lakshadweep
36967
0.47
10
Madhya Pradesh
31808
0.40
11
Uttar Pradesh
24479
0.31
12
Goa
23122
0.29
13
Pondichery
17172
0.22
14
Rajasthan
12047
0.15
15
Orissa
9396
0.12
16
A &N Islands
8665
0.11
17
Punjab
7818
0.10
18
Haryana
6679
0.08
19
Bihar
6305
0.08
20
Jharkhand
5333
0.07
21
Uttarakhand
3952
0.05
22
Chandigarh
3797
0.05
23
Assam
3484
0.04
24
Chhattisgarh
3454
0.04
25
Sikkim
2115
0.03
26
Himachal Pradesh
1998
0.03
27
Jammu &Kashmir
1762
0.02
28
Arunachal Pradesh
1672
0.02
29
Manipur
1353
0.02
30
Tripura
981
0.01
31
Meghalaya
939
0.01
32
Nagaland
808
0.01
33
Daman & Diu
287
0.00
34
Dadra &Nagar Haveli
243
0.00
35
Mizoram
93
0.00
7913537
100
Total
178

10.9
DISTRICT WISE DISTRIBUTION OF DOMESTIC TOURISTS
The highest share of domestic tourist visits is recorded by Ernakulam district in all the years since
2003. During 2009, the share of the district was 22.97 percent. The second largest share of
domestic tourist visits is recorded in Thrissur district. It was followed by Thiruvananthapuram and
Kozhikode districts with shares of 13.57 percent and 7.27 percent respectively during 2009. The
district wise domestic tourist visits since 2003 are given in Table 10.10.
TABLE 10.10:
DISTRICT WISE DOMESTIC TOURIST VISITS DURING 2003 TO 2009
Sl.
No.
DISTRICT
Proportion
to Total2009
2003
2004
2005
2006
2007
2008
2009
Thiruvananthapuram
865048
855787
837211
866712
948579
1,102,115
1074562
13.57
Kollam
101890
100729
98227
122998
145524
180,943
184867
2.34
Pathanamthitta
68014
64640
59328
57032
60988
59,832
75660
0.96
Alappuzha
172119
185906
173626
179115
170731
234,700
164223
2.08
Kottayam
162779
163084
164909
196284
189411
230,831
274828
3.47
Ernakulum
1001938
1043479
1025944
1080591
1109644
1,509,686
1818748
22.97
Idukki
420960
482283
473772
515182
505229
531,970
429402
5.43
Thrissur
1390491
1378118
1327856
1398014
1546576
1,671,174
1733862
21.92
Palakkad
271169
256015
266837
300674
315591
324,399
332787
4.21
10
Malappuram
295102
297203
306431
303844
313200
323,448
319635
4.04
11
Wayanad
202909
187701
191184
225923
256190
295,465
368459
4.66
12
Kozhikode
461814
498931
553363
550694
570832
595,985
574896
7.27
13
Kannur
319338
323645
333855
351309
375255
395,121
420922
5.32
14
Kasargod
137657
134661
133880
123352
135191
135,581
140686
1.78
5871228
5972182
5946423
6271724
6642941
7,591,250
7913537
100
Total
179

10.10
SEASONALITY IN DOMESTIC TOURIST VISITS
There is moderate seasonality in domestic tourist visits. While the peak months are May and
December, the lean months are June and March. It seems that school vacations contribute
significantly to the seasonality in domestic tourist visits. The month wise domestic tourist visits in
different years and seasonality indices are given in Table 10.11
TABLE 10.11:
MONTH WISE DOMESTIC TOURIST VISITS AND SEASONALITY INDICES
Years
% of variation
Sl.
Seasonality
Month
No.
over previous
2003
2004
2005
2006
2007
2008
2009
Indices
year
Jan
511396
523145
499698
532748
588620
645492
696878
7.96
106.03
Feb
427116
451420
432673
469363
501204
586317
600648
2.44
92.15
Mar
400503
422727
428235
457435
485722
580681
635963
9.52
90.68
Apr
514213
503583
500005
522408
557785
643808
649553
0.89
101.82
May
566603
561503
562616
610241
639712
719566
730310
1.49
114.75
Jun
450537
440469
445652
467879
502224
566541
569624
0.54
89.33
Jul
421346
508893
467532
478701
478781
574544
552162
-3.90
91.71
Aug
469920
489182
483490
511198
535309
600121
585658
-2.41
96.19
Sep
496977
457398
485205
517659
529847
572977
609127
6.31
94.94
10
Oct
513082
516386
519239
543876
555721
655670
738253
12.60
101.88
11
Nov
526578
544746
552523
556297
618908
695118
726832
4.56
107.23
12
Dec
572957
552730
569555
603919
659108
750415
818529
9.08
113.29
5871228 5972182 5946423 6271724 6652941 7591250 7913537
4.25
Total
10.11 DISTRICT WISE AND MONTH WISE STATISTICS OF DOMESTIC

TOURIST VISITS IN 2009
Month wise and district wise domestic tourist visits in Kerala during 2009 are given in Table
10.12. The districts of Ernakulam, Thrissur and Thiruvananthapuram received the maximum
number of domestic tourist visits during the month of December.
180
Alappuzha
Ernakulam
Idukki
Kannur
Kasargod
Kollam
Kottayam
Kozhikode
Malappuram
Palakkad
Pathanamthitta
Thiruvananthapuram
Thrissur
Wayanad
10
11
12
13
14
696878
32937
132575
88858
5521
29314
27762
48021
25785
17707
11931
33381
46887
171750
24449
Jan
Total
District
600648
25473
112821
84449
5231
25535
22960
49940
16713
16379
12030
32524
45996
132286
18311
Feb
635963
36633
110386
81788
4823
27829
23684
47613
21151
14783
9279
50691
38581
153747
14975
Mar
649553
19948
146264
81762
8082
28220
28415
49022
19531
15496
11458
36314
45146
139908
19987
Apr
730310
29601
185210
111909
5644
30735
29173
56410
22305
14669
14070
35739
44944
139481
10420
May
569624
24657
125415
71092
5725
32615
25252
46276
22576
13464
6035
32260
21209
135486
7562
Jun
552162
26510
110816
74511
6358
23604
24526
44437
19528
13889
10829
30658
18579
140569
7348
Jul
585658
28654
126535
76145
6303
24661
26258
44078
20321
15165
11803
32212
26649
138546
8328
Aug
609127
23428
145360
78245
5528
25871
26155
43616
25037
14526
12130
35044
30199
135580
8408
Sept
738253
41736
165200
97592
10476
33121
28782
52659
24227
14059
12615
34604
41134
168725
13323
Oct
726832
36500
174600
99826
5762
24014
28659
44642
26837
16320
13626
32105
35244
175850
12847
Nov
818529
42282
198680
128385
6207
27268
28009
48182
30817
18410
14880
35390
34834
186820
18265
Dec
TABLE 10.12: DISTRICT WISE AND MONTH WISE STATISTICS OF DOMESTIC TOURIST VISITS IN 2009
Sl.
No
181
7913537
368459
1733862
1074562
75660
332787
319635
574896
274828
184867
140686
420922
429402
1818748
164223
Total
Palaruvi
Aranmula
Erumeli
19463
1544
22501
240
264
2082
15257
9050
626
1286
23939
54527
JAN
Kumarakom
Kollam
12
Varkala
Kuttanadu
Poovar
11
Ponmudi
Alappuzha
Kovalam
10
Thiruvananthapuram
Destination
12953
767
18378
198
977
14989
4794
422
740
19212
59359
FEB
17877
681
15096
239
180
1130
13653
6608
2072
1129
13494
58000
MAR
17045
453
19797
260
432
528
14968
6286
3547
542
14094
57293
APR
20286
141
10759
206
81
1047
13622
13576
6457
1804
36498
53504
MAY
19142
7744
235
747
814
12650
8328
5084
1215
16356
40392
JUN
14167
8506
162
53
814
13102
5146
2490
5280
17693
43632
JUL
16695
8778
152
84
1066
14099
3611
6247
3069
23920
39175
AUG
19453
77
8376
174
211
800
13726
6835
5207
720
24412
41173
SEP
19444
328
13395
194
249
654
13405
6247
4760
2671
41012
43214
OCT
21068
903
12426
551
153
2599
13721
8548
2373
6915
28201
53800
NOV
26964
551
20362
1084
163
2171
16239
11427
4324
5585
27797
79680
DEC
TABLE 10.13: DESTINATION WISE NUMBER OF DOMESTIC TOURISTS VISITED KERALA DURING 2009
SI.
No.
182
224557
5448
166118
3497
2815
14682
169431
90456
43609
30956
286628
623749
Total
Munnar
Thekkady
Wagamon
Aluva
Bhoothanthankettu
Cherai Beach
Fort Kochi
Kalady
Kochi City
Maradu
Paravoor
Athirappalli
Chalakkudi
Chavakkad
13
14
15
16
17
18
19
20
21
22
23
24
25
26
2477
3572
620
5598
80764
3551
12673
656
199
9845
4191
20116
17807
4841
1866
22997
566
5250
63601
1668
4701
5211
10313
2630
15007
22532
3220
368
5305
1041
4980
78054
3848
6333
4134
10133
1433
12250
21952
4789
513
8645
448
3599
68105
4936
11059
1346
9867
1941
12778
23239
5773
1453
12303
461
2627
82702
1360
1356
3315
9716
3107
11665
26497
3611
10307
546
4377
76084
1361
4395
2097
756
10715
1944
8767
7550
3576
3965
405
5187
75242
2274
4834
1427
9172
2367
7142
6453
2603
840
3916
1236
4336
75944
1431
4104
592
9625
3177
10340
10637
3462
133
7136
505
4603
74016
2124
2460
660
9569
3144
11558
12227
4403
343
17190
2849
3367
57970
4322
46045
3283
915
10307
2673
16487
15175
2610
232
3842
121
2481
98935
4517
8180
977
14
22058
2408
16633
17828
5175
1215
25105
255
11618
77919
5336
19580
3776
14
8993
1964
15006
25725
183
46540
6963
124283
9053
58023
909336
36728
125720
27474
1898
130313
30979
157749
207622
148097
696878
Nelliyampathy
Parambikkulam
Kodikuthimala
Nilambur
Iringal
Kottakkal
Kakkayam
Kozhikode City
Kappad
Peruvannamoozhi
Thusharagiri
Wayanad
Muzhuppilangad
Parassinikkadavu
Bekal
Not at any
Destination
Total
29
30
31
32
33
33
34
36
37
38
39
40
41
42
43
44
45
927
8375
18399
3521
32997
42
403
34970
524
3409
244
1665
5529
Malampuzha
28
124928
Guruvayoor
27
600648
145887
1079
6901
21980
1279
25514
175
29229
524
2308
1476
4688
65636
635963
125046
1153
11919
29248
5498
37155
52
685
36731
269
1820
182
1359
4440
97196
649553
126825
486
13944
18984
1703
20447
30
231
894
37245
311
3657
324
2534
5837
129591
730310
126604
1431
13137
18533
2327
30002
73
130
46000
392
399
2845
258
2039
5959
159865
569624
113044
315
9107
16056
2396
24684
40
60
38519
354
2722
156
4321
3925
108697
552162
122217
575
10496
17279
1383
26799
23
820
28908
441
752
2940
208
25
1818
3338
101051
585658
120533
464
9390
18788
1962
29180
34
218
31314
415
828
3010
243
1860
4148
117594
609127
119969
465
13814
17477
1805
23481
14
823
34338
727
3433
201
1576
4579
133664
738253
136829
562
11237
19066
2303
41811
114
152
45346
241
2722
187
3148
4010
139623
726832
112699
2838
11089
16526
2134
36578
43
1066
79
37179
10
70
103
3349
1385
3234
166356
818529
130314
1414
11206
19759
2532
41403
34
1141
41020
398
312
3314
163
2061
4490
160940
184
7913537
1528064
11709
130615
232095
28843
370051
499
1297
5580
440799
459
1516
5103
35529
2166
25
25242
54177
1505141
H
S
A
REPORT ON TOURISM STATISTICS 2011
L
F
fjldjf
TOURIST STATISTICS 2011

(Provisional)
Foreign Tourist arrival to Kerala during the year 2011 is 7,32,985. It shows a increase of
11.18 % over the previous years figure of 6,59,265.
Domestic Tourist arrival to Kerala during the year 2011 is 93,81,455. It shows an increase
of 9.15 % over the previous years figure 85,95,075.
Foreign exchange earnings for the year 2011 is Rs.4221.99 Crores which recorded an
increase of 11.18 % over the previous year.
Total Revenue (including direct & indirect ) from Tourism during 2011 is Rs:19037
Crores, showing an increase of 9.74% over the last years figure.
In India , Foreign Tourist Arrival during 2011 were 6.29 million with a growth rate of 8.9%
as compared to the Foreign tourist arrival 5.78 million with a growth of 11.8% during the
year 2010 over 2009.
The growth rate of 11.18 in Foreign Tourists arrival in Kerala for 2011 over 2010 is much
better than UNWTOs projected growth rate of 4% to 5% for the world during the same
period and 7% to 9% for Asia and the Pacific
Month wise Foreign and Domestic Tourist arrivals during the year 2011 is as shown
below:
Sl. No.
Month
Domestic
January
94966
777064
February
94185
676327
March
66854
686745
April
57215
722497
May
28938
824988
June
26738
653916
July
40931
643806
August
56230
719963
September
44673
747312
10
October
59414
953630
11
November
73843
913542
12
December
88998
1061665
TOTAL
7,32,985
93,81,455
Foreign
187
Year
EARNINGS FROM TOURISM
Foreign Exchange
Earnings
(Rs. In Crores)
Percentage
of Increase
Total revenue generated from

Tourism
(Direct & Indirect)
Rs. In Crores
Percentage
of Increase
2001
535.00
1.85
4500.00
9.58
2002
705.67
31.90
4931.00
20.42
2003
983.37
39.35
5938.00
12.83
2004
1266.77
28.82
6829.00
15.01
2005
1552.31
22.54
7738.00
13.31
2006
1988.40
28.09
9126.00
17.94
2007
2640.94
32.82
11433.00
25.28
2008
3066.52
16.11
13130.00
14.84
2009
2853.16
-6.96
13231.00
0.77
2010
3797.37
33.09
17348.00
31.12
2011
4221.99
11.18
19037.00
9.74
TRENDS IN DOMESTIC & FOREIGN TOURIST ARRIVALS INTO KERALA (2002 TO 2011)
YEAR
DOMESTIC
TOURISTS
% VAR.
FOREIGN
TOURISTS
% VAR.
2002
55,68,256
6.3
2,32,564
11.3
2003
58,71,228
5.4
2,94,621
26.7
2004
59,72,182
1.7
3,45,546
17.3
2005
59,46,423
-4.3
3,46,499
0.27
2006
62,71,724
5.47
4,28,534
23.7
2007
66,42,941
5.92
5,15,808
20.37
2008
75,91,250
14.28
5,98,929
16.11
2009
79,13,537
4.25
5,57,258
-6.96
2010
85,95,075
8.61
6,59,265
18.31
2011
93,81,455
9.15
7,32,985
11.18
188
1420
94966
87553
8.47
IDUKKI
KANNUR
KASARGOD
KOLLAM
KOTTAYAM
KOZHIKODE
MALAPPURAM
PALAKKAD
PATHANAMTHITTA
TRIVANDRUM
THRISSUR
WAYANAD
Total 2011
Total 2010
% variation
10
11
12
13
14
1054
23727
85
227
1866
1610
4132
1620
389
850
9830
39978
ERNAKULAM
8178
JAN
ALAPPUZHA
District
Sl.N
o
61334
9.00
8.57
66854
729
469
25926
73
95
1150
920
3280
880
195
680
5903
21920
4634
MAR
86747
94185
1222
708
32131
70
168
2751
1382
4370
1265
248
1170
8450
32180
8070
FEB
12.38
50910
57215
296
188
15482
55
83
925
834
3420
550
130
320
2912
28570
3450
APR
8.05
26783
28938
252
187
6348
58
80
780
684
1160
260
110
160
1455
16680
724
MAY
8.32
24685
26738
200
282
5260
70
86
1372
449
1020
210
63
110
1042
16204
370
JUN
13.11
36188
40931
458
230
11680
93
91
1554
623
3120
420
82
160
4780
15960
1680
JUL
13.55
49518
56230
330
312
17988
72
83
1456
375
2915
686
75
325
3468
24465
3680
AUG
18.00
37859
44673
420
200
15566
83
55
986
575
2920
696
78
163
2208
18630
2093
SEPT
20.00
49512
59414
680
374
16110
88
125
1900
550
3450
770
80
480
5960
25587
3260
OCT
11.00
66526
73843
740
387
24667
99
70
1490
950
3720
680
310
630
4680
31520
3900
NOV
9.00
81650
88998
820
620
29502
118
168
2164
940
4066
1280
280
990
5090
36980
5980
DEC
DISTRICT WISE TOURIST ARRIVAL STATISTICS - 2011- FOREIGN (PROVISIONAL)
11.18
659265
732985
7567
5011
224387
964
1331
18394
9892
37573
9317
2040
6038
55778
308674
46019
TOTAL
2011
659265
6575
4326
204049
829
1270
16915
9017
32561
8211
1679
5886
48295
277675
41977
TOTAL
2010
189
11.18
15.09
15.83
9.97
16.28
4.80
8.74
9.70
15.39
13.47
21.50
2.58
15.49
11.16
9.63
%var
.over
2010
KANNUR
KASARGOD
KOLLAM
KOTTAYAM
KOZHIKKODE
MALAPPURA
M
PALAKKAD
10
777064
730803
6.33
TOTAL2011
TOTAL2010
% variation
6.60
634454
676327
28638
126720
94430
5980
28150
27716
53490
21467
18397
13412
35380
51260
151138
20149
FEB
37005
WAYANAD
14
148616
THRISSUR
98899
6680
32011
30523
19506
18753
38023
51680
186330
13
12
PATHANAMT
HITTA
TRIVANDRU
M
30900
IDUKKI
11
51440
ERNAKULAM
26698
ALAPPUZHA
JAN
DISTRICT.
Sl.
No.
4.27
658610
686745
40316
119610
90026
5758
30154
26827
52142
23230
16112
11198
54195
41530
159760
15887
MAR
5.55
684522
722497
22836
162002
91520
8950
30964
31178
54680
21880
17110
12780
39579
49960
156770
22288
APR
6.22
776648
824988
34140
207490
125024
6253
32456
32590
62903
27870
16357
15780
43830
50520
158045
11730
MAY
6.34
614955
653916
28428
144116
81990
6628
36080
28330
52040
25910
14956
12532
36860
24370
153026
8650
JUN
7.96
596335
643806
31485
131480
87550
7360
26394
27503
50350
21705
15780
13690
35229
21460
162440
11380
JUL
9.76
655937
719963
34665
152990
92118
7415
28023
30476
51281
24852
17710
13968
38963
32240
181272
13990
AUG
13.07
660903
747312
30960
179980
99870
6680
29610
31340
50402
31650
16930
14960
41250
37510
164700
11470
SEPT
14.00
836517
953630
52710
216378
122420
11714
38675
34190
61960
31190
17460
15880
41460
52980
239455
17158
OCT
11.98
815827
913542
50990
219040
134152
7810
35190
34410
54310
34590
19010
17080
39320
46610
204510
16520
NOV
DISTRICTWISETOURISTARRIVALSTATISTICS2011DOMESTIC(PROVISIONAL)
14.21
9.1
8595075
9381455
106166
5
929564
451184
2062032
1288555
89115
383027
369773
650676
334747
210808
178683
486769
506990
2169426
199670
TOTAL
2011
59011
253610
170556
7887
35320
34313
55678
39880
21480
18650
42680
46870
251980
23750
DEC
9.15
10.54
10.02
11.02
8.06
6.41
6.47
6.26
10.99
7.13
11.30
6.79
9.24
9.14
8.86
%var.
over2
010
190
8595075
408151
1874211
1160640
82470
359961
347311
612316
301599
196773
160539
455822
464123
1987743
183416
TOTAL
2010

FOREIGN TOURIST ARRIVALS IN KERALA DURING 1999-2011
DISTRICT WISE FOREIGN TOURIST ARRIVALS IN KERALA 2011
DOMESTIC TOURIST VISITS IN KERALA DURING 1999 TO 2011

191
DISTRICT WISE DOMESTIC TOURIST ARRIVALS IN KERALA 2011
192
APPENDIX
fjldjf
DEFINITIONS
1.
DEFINITIONS FOLLOWED IN INDIA ARRIVALS:
The data presented in this publication refer to the number of arrivals of tourists/visitors and not to
the number of persons. An individual who makes multiple trips to the country is counted each time
as a new arrival. This is also true in the case of Indian nationals going abroad.
FOREIGN VISITORS:
A Foreign visitor is any person visiting the country on a foreign passport whose main purpose of
visit is other than the exercise of an activity remunerated from within the country or establishment of
residence in the country.
This definition covers two segments of visitors: Tourists and Same Day Visitors.
FOREIGN TOURIST:
A foreign tourist is a person visiting India on a foreign passport, staying at least twenty four hours in
the country, the purpose of whose journey can be classified under one of the following headings:
(i)
Leisure (recreation, holiday, health, study, religion and sport);
(ii)
Business, family mission, meeting.
THE FOLLOWING ARE NOT REGARDED AS FOREIGN TOURISTS:

(i)
Persons arriving with or without a contract, to take up an occupation or engage in activities

remunerated from within the country;
(ii)
Persons coming to establish residence in the country;
(iii)
Same Day Visitors i.e. temporary visitors staying less than twenty four hours in the
country (including travelers on cruises).
EXCURSIONIST:
A visitor in accordance with the foregoing definition and staying less than 24 hours in the country is
treated as Same Day Visitor or Excursionist.
CRUISE PASSENGER
A visitor, as defined above, who arrives in the country aboard a cruise ship and does not spend a
night at an accommodation establishment in the country is treated as a cruise passenger.
PORTS
Ports are the points of entry of foreign visitors into India. At present, there are seventy two ports.
The list of those ports is given below.
195

S.No.
Name of port
Type ofport
Agartala
Land Check post
Agra
Name of port
Type ofport
37
Kakinada
Seaport
Airport
38
Kandala
Seaport
Ahmedabad
Airport
39
Karimaganj
Land Check post
Alang
Seaport
40
Khowai
Land Check post
Amritsar
Airport
41
Kolkatta
Airport
Attari Rail
Land Check post
42
Lalgolaghat
Land Check post
Attari Road
Land Check post
43
Lucknow
Airport
Banbasa
Land Check post
44
Mahadipore
Land Check post
Bangalore
Airport
45
Mangalore
Seaport
10
Bedi Bender
Seaport
46
Mankachar
Land Check post
11
Bhavnagar
Seaport
47
Marmagoa
Seaport
12
Calicut
Airport
48
Muhurighat
Land Check post
13
Changrabandha
Land Check post
49
Mumbai
Airport
14
Chennai
Seaport
50
Mumbai
Seaport
15
Chennai
Airport
51
Munabao
Land Check post
16
Cochin
Seaport
52
Nagapattinam
Seaport
17
Cochin
Airport
53
Nagpur
Airport
18
Coimbatore
Airport
54
Nhava Sheva
Seaport
19
Cuddalore
Seaport
55
Paradeep
Seaport
20
Dabolim
Airport
56
Patna
Airport
21
Dalaighat
Land Check post
57
Port Blair
Airport
22
Dalu
Land Check post
58
Port Blair
Seaport
23
Dawki
Land Check post
59
Pune
Airport
24
Delhi
Airport
60
Radhikapore
Land Check post
25
Gauriphanta
Land Check post
61
Ragna
Land Check post
26
Gaya
Airport
62
Ranjganj
Land Check post
27
Gede Rly. Station
Land Check post
63
Raxual
Land Check post
28
Ghojadanga
Land Check post
64
Rupaidiha
Land Check post
29
Guwahati
Airport
65
Sonauli
Land Check post
30
Haridaspore
Land Check post
66
Srimantapur
Land Check post
31
Hilli
Land Check post
67
Sutarkandi
Land Check post
32
Hyderabad
Airport
68
Trichy
Airport
33
JaigaonKalimpong
Land Check post
69
Thiruvananthapuram
Airport
34
Jaipur
Airport
70
Tuticorin
Seaport
35
Jogbani Purnea
Land Check post
71
Varanasi
Airport
36
Kailashahar
Land Check post
72
Visakhapatanam
Seaport
S.No.
196

REGIONS:
The regional classification of countries, used for the presentation of data in the publication,
is as follows:
1)
Africa comprises the continent of Africa including, Egypt and the adjoining islands.
2)
Australasia includes Australia, New Zealand, Fiji and the Pacific Island groups like French
Polynesia, Papua New Guinea, New Caledonia etc.
3)
East Asia comprises China, Hongkong,Japan, Korea, Macau, etc.
4)
West Asia comprises countries in the Middle East including Turkey, Cyprus and Persian
Gulf countries excluding Iran.
5)
South Asia includes Iran, Afghanistan, Sri Lanka, Maldives and countries of the Indian sub
continent.
6)
South East Asia comprises countries of Indo-China including Myanmar & ASEAN
countries.
7)
North America includes Canada and the USA.
8)
Central and South America comprises countries in the Central and South America, and the
Caribbean Islands.
9)
Eastern Europe comprises all the countries of former Soviet Union, Yugoslavia, Czech,
Slovakia, Hungary, Poland, etc.
10)
Western Europe includes all the countries of Europe excluding East European countries,
Turkey and Cyprus.
DOMESTIC TOURIST
A domestic tourist is a person who travels within the country to a place other than his usual place of
residence and stays at hotels or other accommodation establishments run on commercial basis or
in dharamshalas / sarais / musafirkhanas / agrashalas / choultries etc. for a duration of not less
than 24 hours or one night and for not more than 12 months at a time for any of the following
purposes:i)
Pleasure (holiday, leisure, sports, etc.);
ii)
Pilgrimage, religious and social functions;
iii)
Business conferences and meetings; and
iv)
Study and health.
The following are not regarded as domestic tourists:

(i)
Persons arriving with or without a contract to take up an occupation or engage in activities

remunerated from within the State/Centre.
197

(ii)
Persons coming to establish more or less permanent residence in the State/ Centre.
(iii)
Persons visiting their hometowns or native places on leave or a short visit for meeting
relations and friends, attending social and religious functions etc. and staying in their own
homes or with relatives and friends and not using any sight -seeing facilities.
(iv)
Foreigners resident in India.
INDIAN NATIONALS GOING ABROAD

Any person going abroad with an Indian passport is regarded as an Indian national going abroad
irrespective of the purpose and the destination.
TRAVEL RECEIPTS/FOREIGN EXCHANGE EARNINGS FROM TOURISM

These are receipts of the country as a result of consumption expenditure, i.e. payments made for
goods and services acquired, by foreign visitors in the economy out of foreign currency brought by
them.
ACCOMMODATION ESTABLISHMENTS
Places in which rooms are provided to tourists for stay, and classified as hotels, tourist bungalows,
travelers lodges, youth hostels, etc.
APPROVED HOTELS
Hotels which conform to certain laid down standards on physical features, standards of facilities
and other services are approved by the Tourism Departments of Central and State Governments
and are known as approved hotels. These are graded variously as five star deluxe, five star, four
star, etc.
OCCUPANCY RATE
The occupancy rate refers to the ratio between available capacity (in terms of rooms or beds) and
the extent to which it is used. Occupancy is worked out on the basis of number of rooms occupied
by both domestic and international tourists.
2.
INTERNATIONAL DEFINITIONS
TOURISM:
The activities of persons traveling to and in places outside their usual environment for not more
than one consecutive year for leisure, business and other purposes.
DOMESTIC TOURISM:
Residents of a given country traveling only within that country. INBOUND TOURISM: In relation to
a given country non-residents traveling to that country. OUTBOUND TOURISM: In relation to a
198

given country, residents traveling another country. INTERNAL TOURISM: Domestic and Inbound
Tourism.
NATIONAL TOURISM:
Domestic and Out bound Tourism.
INTERNATIONAL TOURISM :
Inbound and Outbound Tourism.
VISITORS:
All type of travelers engaged in tourism are described as Visitors, and as such the term represents
the basic concept for the whole system of tourism statistics.
INTERNATIONAL VISITORS :
Any person who travels to a country other than that in which is his/her usual residence, but outside
his/her usual environment, for a period not exceeding 12 months and whose main purpose of visit is
other than the exercise of an activity remunerated from within the country visited.
INTERNATIONAL VISITORS INCLUDE
Tourists (overnight visitors): Visitors who stay at least one night in a collective or private
accommodation in the country visited.
Same Day Visitors: Visitors who do not spend a night in a collective or private
accommodation in the country visited. This definition includes passengers of cruise ships
who return to the ship every night to sleep on board even though the ship remains in port
for several days. Also included in this group are, by extension, owners or passengers of
Yachts, and passengers on a group tour accommodated in a train.
DOMESTIC VISITORS:
Any person residing in a country who travels to a place within the country, outside his/her usual
environment for a period not exceeding 12 months, and whose main purpose of visit is other than
the exercise of an activity remunerated from within the place visited.
DOMESTIC VISITORS INCLUDE
Tourists (overnight visitors): Visitors who stay at least one night in a collective or private
accommodation in the place visited.
Same Day Visitors: Visitors who do not spend one night in a collective or private
accommodation in the place visited.
199

Tourist Statistics 2010 New PDF

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Tourist Statistics 2010 New PDF

Uploaded by

Copyright:

Available Formats

GOVERNMENT OF KERALA

KERALA TOURISM STATISTICS 2010

RESEARCH& STATISTICS DIVISION

RANI GEORGE IAS

ADMINISTRATORS OF KERALA TOURISM

Sri. VIJAYAN THOMAS

Ph: 0471-2329539, 2329468

Thiruvananthapuram 695 033

Important Statistics of Kerala State

Kerala Tourist Statistics 2010

Indian Tourism Scenario

World Tourism Scenario

Domestic Tourism in India

Human Resource Development

Surveys and Studies

Objectives of the Survey

Report on International Tourists

Report on Domestic Tourists

Conclusions and Recommendations

OFFICERS ASSOCIATED WITH THE PREPARATION OF

KERALA TOURISM STATISTICS 2010

Smt. RANI GEORGE IAS

IMPORTANT STATISTICS OF KERALA STATE

IMPORTANT STATISTICS OF KERALA STATE

Average Annual Rainfall

KERALA TOURISM STATISTICS 2010 15

Total Population (Census-2011)

859 per sq. km

2.76 per cent

1084 women for 1000 men

93.91 per cent

Male Literacy Rate

96.02 per cent

Female Literacy Rate

91.96 per cent

Share of Kerala in the total

Per-capita income in 2009-10

Life expectancy at birth

Infant mortality Rate

MMR (per lakh nos birth)

(at 2004 05 prices)

KERALA TOURISM STATISTICS 2010 16

KERALA TOURISM STATISTICS 2010 17

CHART 2. DISTRICT WISE MALE FEMALE POPULATION OF KERALA

KERALA TOURISM STATISTICS 2010 18

KERALA TOURIST STATISTICS 2010

KERALA TOURISM: A BACKAGROUND PAPER

KERALAS MODEL FOR SUCCESS

Strong brand positioning

Thinking out of the box

Model public private partnership

Tremendous political support

Vibrant Private sector

INDICATORS ON OF ECONOMIC IMPACT OF TOURISM

Tourisms contribution to States GDP was around 9 %

The average per day expenditure of a foreign tourist was

The average per day expenditure of a domestic tourist was Rs.1800/-

The average length of stay of a foreign tourist was 16 days

The average length of stay of a domestic tourist was 6 days

KERALA TOURISM STATISTICS 2010 21

launched with attractive incentives by way of value

viz: Jet2Kerala, hotels and tour operators .

Minister for Home, Vigilance and Tourism at