Name; ___________________________

Performance Task Notebook

(THIS PACKET MUST BE RETURNED AT THE END OF EACH CLASS)

Research Question:
How do advertisements use gender roles to sell products? What impact do these advertisements have on viewers
identity?

Day 1; Individual Research

Choose one source weve read and one of the supplemental sources and complete the research notes
When you are finished, write a paragraph explaining what the research says about the prompt
Your paragraph should have at least one paraphrase and one direct quote from each source
Remember, that after a citation (either paraphrase or direct quote), you must include the name of the author in
parentheses
Day 2: Ad Analysis
Explain the ad background, the target audience, the persuasive techniques used, and how this relies on gender stereotypes
Day 3: Counter-Ad
With a partner, you will create a counter ad that changes the original ad so it does not rely on stereotypical portrayals
of men and women.
Then add two paragraphs explaining the changes you made and why.
This paragraph should be written individually
Extra Credit: Make a visual representation of your ad!

Day 1: Individual Research

II. RESEARCH NOTES: Text 1

Source title:
Author:
Publisher:
Date published:
Relevant information from this text that helps answer my research question (bullet points):

II. RESEARCH NOTES: Text 1 (cont.)

Keywords and vocabulary from this source:

Additional research questions I now have:

III. RESEARCH NOTES: Source 2

Source title:
Author:
Publisher:
Date published:
Keywords and vocabulary from this source:

III. RESEARCH NOTES: Text 2 (cont.)

Practicing Paraphrasing:

Paraphrased Information from Source 2:

Use these steps to read Sources 25:

1. Read the article for gist. Make sure the article is relevant to
your topic and questions.
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2. Reread the text to find specific answers to your research

question. While you read, text-code important passages.
3. After youve read twice, answer your research question by
paraphrasing important information u
sing one the following
methods:
According to ...

writes
illustrates
observes
states
report
claims

Source

Examples:

Source

Paraphrased
fact

Paraphrased
fact

The New York Times

The New York Times

What the Research Says:

How do advertisements use gender roles to sell products? What impact do these advertisements have on viewers identity?
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Day 2: Ad Analysis
Section I: Ad Background
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Section II: Target Audience
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Section III: Persuasive Techniques

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Section IV: Gender Role Analysis
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Day 3: Counter-Ad
Partner: ________________________________________
Describe what your counter-ad looks like
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Explain the changes you made to the original ad. How do these changes do not rely on gender stereotypes.
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