CALL FOR PAPERS

Centre for Marketing in Emerging Economies

PRESENTS

2017 Annual Conference of EMCB

January: 5-7 2017
Venue: IIM Lucknow Noida campus

REACHING CONSUMERS OF
EMERGING MARKETS
In academic association

SPEAKERS OF CONFERENCE

More speakers to be updated soon.

In academic association with

Conference website link http://iimlcmee.org/emcbconference2

017/
IMPORTANT DATES OF CONFERENCE
ABSTRACT SUBMISSIONS
LAST DATE FOR REGISTRATION
PRE CONFERENCE WORKSHOP
CONFERENCE INAUGURATION
CONFERENCE

AUGUST 30, 2016

DECEMBER 30, 2016
JANUARY 5, 2017
JANUARY 5 2017 evening
JANUARY 5, 6, 7, 2017

OBJECTIVES OF CONFERENCE
The objectives of the Conference are:

To provide a platform where marketing practitioners and academicians share and discuss the
contemporary marketing issues and challenges in the changing consumer context in emerging

economies.

To share scholarly research on emerging opportunities and threats in the changing market context in
emerging economies.

To analyze and understand the underlying behavioral changes among consumer communities leading
to the emergence of more demanding and savvy customers in emerging economies.

EMCB Annual Conference 2012, IIM Lucknow Noida Campus

Conference Co- Chairs

Prof Naresh Malhotra

Dr Satya Bhusan Dash

Conference Lead Co-Chair,

EMCB Chair,
Chair Apex Board - CMEE

Conference Co Chair
Chairperson CMEE

ABSTRACT SUBMISSIONS

AUGUST 30, 2016

COMMUNICATION OF ACCEPTANCE

SEPTEMBER 30,2016

SUBMISSION FOR BEST PAPER AWARD

OCTOBER 30,2016

LAST DATE FOR REGISTRATION

DECEMBER 30, 2016

PRE CONFERENCE WORKSHOP

JANUARY 5, 2017

CONFERENCE INAUGURATION

JANUARY 5 2017 evening

CONFERENCE

JANUARY 5,6,7 , 2017

EARLY BIRD REGISTRATION

SEPTEMBER 30, 2016

VALEDICTORY SESSION

JANUARY 7 Evening

EMCB Annual Conference 2013, South Africa

CONFERENCE TRACKS
The Conference is organized in fourteen tracks, carefully designed around the theme Reaching Consumers in
Emerging Markets. You may submit your paper into one of the following tracks for the purpose of the Conference:
1. Understanding Consumer Buying Behavior
2. Managing Customer Relationships
3. Understanding Cross-cultural Issues in the design and Implementation of Marketing Strategy
4. Developing a Winning Channel Strategy
5. Developing Digital Marketing Strategy
6. Enhancing the Effectiveness of Marketing Communications
7. Developing Winning Personal Selling and Sales Management Strategy
8. Strengthening Company Products and Brands
9. Marketing Research Methods and Tools to Capture the Voice of the Customers
10. Effective Retail Strategies to Attract and Retain Customers
11. Enhancing the Effectiveness of Services Marketing
12. Linking Technology, Product Innovation, and B2B Markets with the Customer Needs
13. Incorporating Voice of the Customer in Teaching Marketing Management
14. Developing Successful Marketing Strategy on Emerging Issues in Marketing

AUTHOR GUIDELINES
Submission of the abstract will be made in Microsoft Word format to the Conference Co-ordination Committee, not
later than August 30, 2016 at marconference@iiml.ac.in. The author(s) should clearly mention under what track of
the conference the abstract is to be included. All abstracts will be blind reviewed and only those approved by the
reviewers will be selected. Extended abstracts not exceeding 1000 words and maximum 2000 words should be e-mailed
in Microsoft Word Authors will be notified of acceptance of their submission by September 30, 2016. Selection of
papers for presentation will be based on the quality of abstracts. Submitted abstracts must include a clear indication
of the research objective(s), research methodology employed, major results, managerial implications, and key
references. The revised abstracts must be submitted by November 30, 2016 for inclusion in digital conference
proceedings. Please click on Author Guidelines to send abstracts
GUIDELINES FOR EXTENDED ABSTRACT SUBMISSION
Length
Margins
Orientation
Font
Line spacing
Title
Key words
References

Minimum of 1000 words; Max. of 2000 words (including title and key references)
2.5 cm or 1 inch throughout (left, right, top, and bottom)
Portrait
Times New Roman, 12 point
1.5 lines (for the main text of extended abstract) & Single (for key references)
Title of paper, name(s) of author(s), affiliation(s), contact details
Not required
Limit to a maximum of 12

BEST PAPER AWARD

Best Paper Award will be given to recognize the outstanding contribution in the field of marketing in emerging
economies. The paper should clearly emphasize on the theme of the conference.

PUBLICATION OPPORTUNITY

Only the extended abstracts will be published in the Conference Proceedings (with an ISBN number). The
following journals have confirmed that we should encourage participants to submit their best manuscripts
directly to the journals through their respective web sites. Please strictly follow the journals submission
guidelines. All manuscripts will go through the regular review process. On the author acknowledgement
page, please mention that your paper was presented at the 2017 Annual Conference of the Emerging
Markets Conference Board.

Journal of Retailing by Elsevier

Journal of International Marketing (published by AMA)
Journal of Public Policy and Marketing (published by AMA)
International Journal of Research in Marketing (Official Journal of the European Marketing
Academy)
European Journal of Marketing (Emerald Publication)
International Journal of Market Research (An WARC publication)
Journal of Consumer Marketing ((Emerald Journal)
Qualitative Market Research: An International Journal (Emerald Journal)
Journal of Food Products Marketing (Tayler Francis Journal)
Journal of Indian Business Research (Emerald Journal)

EMCB Annual Conference 2014, IIM Lucknow, Noida Campus

PRE CONFERENCE WORKSHOP

CASE METHOD TEACHING & WRITING

The Pre-conference workshop is scheduled for January 5, 2017 at IIM Lucknow Noida campus. The purpose of this
workshop is to provide faculty and doctoral students with an introduction to the case teaching method and the writing
of business cases for teaching purposes. At the end of the workshop participants will be familiar with the rationale for
using cases, different types of cases, different types of class plans using cases, managing a case discussion, board
plans for cases, and the use of video cases, as well as a brief introduction to the process for case development and
writing, and the publication of cases.

Speakers
Prof Niraj Diwar IVEY Business School
Prof. Amitav Chatopadhya - INSEAD
Prof. Naresh Malhotra -Georgia Tech CIBER

SCHEDULE
Time
08:30
09:00-09:15
09:15-10:45
10:15-10:45
10:45-12:15
12:15-13:30
13:30-15:00
15:00-15:30
15:30-17:00
17:00-17:30

WHO SHOULD ATTEND?

Itinerary
Welcome tea and coffee
Introduction to the workshop and
faculty
Why use cases, case structure and
case types
Break

Speakers

Running a case class discussion: plans

and process
Lunch
Developing and teaching video cases

Amitava Chattopadhyay

Break
A brief introduction to writing cases
that work
Wrap up and conclusions

Niraj Dawar
Niraj Dawar

Naresh Malhotra
Niraj Dawar
Niraj Dawar

WHO SHOULD ATTEND?

Academicians/Fellow/ Ph.D. students of Management

Market Research Practitioners

Special IIML Alumni Discount 10 %

Individual
Registration

Additional Group Discounts 5% (2 members) Early Bird Discount

5%
MRSI Discount-10%

EMCB Annual Conference 2015, IMT Dubai

REGISTRATION

Pre Conference
workshop

Category

Conference
Author

Academicians/ Executive
Individual
Delegates/Research
Practitioners
Students/ PhD Scholars

Non Author

INR 10,000(Resident
Indians)/ USD 200 (Foreign)

INR 8,000(Resident Indians)/ USD

150
(Foreign)

INR 10,000(Resident Indians)/ USD 200

(Foreign)

INR 7,500 (Resident

Indians)/ USD 150 (Foreign)

INR 5,000 (Resident Indians)/ USD

100 (Foreign)

INR7,500(Resident Indians)/ USD

150(Foreign)

Special Combo
Registration!!!
Pre Conference workshop &
Conference

Category

Non
Author

Author
Academicians/ Executive Individual
Delegates/Research Practitioners
Students/ PhD Scholars

INR 15500 Resident Indians)/ USD 300

(Foreign)
INR 10,000 (Resident Indians)/ USD 200
(Foreign)

INR 17,500(Resident Indians)/ USD 350 (Foreign)

INR12,500(Resident Indians)/ USD 250(Foreign)

Discounts
Early Registration (before November 30, 2016) 10%
Special IIML Alumni Discount 10 %
Group Discounts 5% (2 members OR MORE)
MRSI Membership Discount 10%
Last Date of Registration: December 31st, 2016 (Early Registration SEPTEMBER 30, 2016)
PAYMENT DETAILS

Participants can deposit the fee through

(i)Demand Draft in favor of Indian Institute of Management Lucknow- Noida Campus Payable at Noida
(ii)Electronic transaction as per the following details:
1) Name: Indian Institute of Management Lucknow, Noida Campus
2) Banker name : Axis bank Ltd
3) Address
: B-1, Sector-62, Noida 201301
4) MICR Code
: 110211004
5) IFSC Code
: UTIB0000022
6) A/C Type
:S/B Account
7) Account Number: 02201010035606
iii) Online payment http://iimlcmee.org/emcbconference2017/payment4/payment-index.php

EMCB Annual Conference 2016, Bangkok

CONFERENCE HIGHLIGHTS

The Annual Conference Series of the Emerging Markets Conference Board is the largest marketing
1.The Annual Conference Series of the Emerging Markets Conference Board is the largest
marketing conclave in the emerging world. It is dedicated to advance the understanding of
marketing in Emerging Markets and facilitate collaboration on emerging markets research.
2. The 2017 Conference is expected to attract participants from over 35 countries across the
globe.

3. KEY SPEAKERS Profile

Prof. Rajan Vardarajan

Texas A&M University

Dr Andrew Lindridge
The Open University
Business School

Prof. Niraj Dawar

IVEY Business School

Prof. Murali Mantrala

University of Missouri,
USA

More speakers will be updated soon.

Click here to see MORE about speakers.

4. Eight Special Plenary sessions

Prof. Amitav
Chatopadhya
INSEAD

Prof. David W. Stewart

Loyola Marymount
University

Prof. Naresh
Malhotra
Georgia tech

PROGRAM SCHEDULE 5-7January 2017

DAY 1 (5/1/17)

DAY 1
evening
(5/1/17)

Special plenary

Pre Conference Workshop

Case Study Teaching & Writing

Conference Inauguration

session 1

Key Note Address by Prof Rajan Vadrajan on

The Sustainability Imperative:

Perspectives on Government Sustainability Responsibility, Corporate Sustainability

Special plenary

Responsibility and Consumer Sustainability Responsibility

session 2

Meet the Editor session

DAY 2

Special plenary

(6/1/17)

session 3

Brand Building Challenges faced in Emerging Market Companies Crafting Consumer

based marketing Strategy

Reaching Consumers in a Digital Era: Food Health care and FMCG

Innovating for Sustainability Talk + Plenary session

Special plenary
session 4
Special plenary
session 5
DAY 3

Special plenary

(7/1/17)

session 6
Special plenary
session 7

Enhancing Marketings strategic Influence in Emerging market context: Call for

renowned theory
Contemporary Methodological perspective to understand consumers in Emerging
Economies

More sessions to be added

Glimpses: Past Events of CMEE

Please visit www.iimlcmee.org

Contact:
Prof Satya Bhusan Dash Chairperson, Centre for Marketing in Emerging Economies. +91-120-6678486, M. +91-9971616700, Email
satya@iiml.ac.in
Ms. Ginni Bharti, Research Associate Phone (Office): +91 120 -6678483, Mobile: +91-8588840324, Email: cmee@iiml.ac.in
IIM Lucknow (Noida campus), B-1, Institutional Area, Sector 62, Noida, Uttar Pradesh 201307