Wealth Trigger 2.0 Transcript

Wealth Trigger 2.
0
The Secret Blueprint
Audio Transcript
Dr. Joe Vitale and Steve G. Jones, Ed.S.
http://www.wealth-trigger-reloaded.com
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Table of Contents
Introduction.......................................................................................................... 3
Module 1: Getting Rid of the Three Thieves of Wealth................................... 5
Module 2: The Power of the Unconscious Mind............................................. 19
Module 3: How to Turn an Idea Into Action.................................................. 36
Module 4: Boost Confidence, Build Motivation and Eliminate
Procrastination............................................................................... 52
Module 5: Inspiring Case Studies.................................................................... 70
Module 6: Simple Steps to Attract Wealth ..................................................... 87
Module 7: Review of Wealth Trigger Self-Hypnosis.................................... 107
Module 8: Using the Pendulum to Determine Wealth Barriers.................. 132
Module 9: Post-Hypnotic Suggestions for Wealth........................................ 153
Module 10: Wealth Metaphors....................................................................... 167
Module 11: Using Analog Marking to Embed Wealth Commands............ 187
Module 12: Allowing Wealth into your Life and Overcoming Fear of
Success and Fear of Failure....................................................... 202
Wealth Trigger 2.0: The Secret Blueprint - Dr. Joe Vitale and Steve G. Jones, Ed.S.- 2
Introduction
Hi, this is Joe Vitale and welcome to Wealth Trigger 2.0, the advanced
program. Hopefully you listened to the first program, and I would
encourage you to listen to it several times. But we now know that you need
more, and so what Steve and I have done is create a whole new program for
you. A continuation, and its an evolution from the first one. This is going
to go deeper and its going to take you further. We want you to be wealthy,
and so what were doing is pulling out all of the stops, turning on the
afterburners, and were going to give you more material, more secrets, more
processes to help you lock in the experience of being wealth so that you can
actually attract it in your reality.
So let me begin by asking why is wealth even important? And that might
seem like a silly question because obviously you already invested in the first
program, now youve invested in Wealth Trigger 2.0, the advanced program.
So you must have an inclination that wealth is important. But just how
important is it? Maybe if you really knew how important wealth was youd
already have it. So perhaps you unconsciously still have some issues about
wealth, about money, about success, and we want to address those. I want to
talk about those in this little introduction, and right here its just you and me.
You and me, talking about money, prosperity, wealth, and why you should
want it. Billy Graham once said, If a person gets his attitude about money
straight, it will help straightened out almost every other area in his life.
Think about that.
That means money is instrumental to your wellbeing, your health, your

relationships, your career, your self-confidence, everything you can imagine.
And yet money is only a tool. Ayn Rand once said money is only a tool, it
will take you wherever you wish, but it will not replace you as the driver.
So when you look at this deeply you find out that whats really essential in
attracting wealth is you. You meaning your inner state of consciousness,
how you feel about money, how you feel about wealth. I wrote in my book
Attract Money Now that there are three thieves when it comes to money and
prosperity and wealth. If you havent read the book its free, just go to
attractmoneynow.com and download it. But lets look at those three thieves.
Module 1: Getting Rid of the Three Thieves of Wealth
The first is the feeling that you dont deserve money. That might seem
unusual too because you might be sitting there thinking of course I deserve
money, I want money, Im working for money, Im doing all these exercises
and processes and investing in these programs. I obviously think I deserve
money.
Well, let me be a little blunt, and let me use a tough love approach and ask
you, if you really believe you deserve money, why dont you have it?
You see, unconsciously we may not feel we deserve it, and so we push it
away. Yes, consciously we may sit there and say, yes, I want more money,
I deserve more money, Im doing the affirmations and the visualizations and
all these darn processes, but wheres the money?
Well, in your mind, you may yet feel like you dont deserve success. So you
need to address that and realize that you are worthy, you are deserving, and
some of the processes and secrets that were going to be revealing here will
help you with this.
But I need you to be aware that one reason you may be blocking wealth and
income is your own sense of deservingness when it comes to it. A lot of
spiritual teachers have said that forgiveness is the most powerful tool that
you can use to transform your life. When it comes to attracting money and
you feel like you dont deserve it, more often than not its because you
havent forgiven yourself for something you said or did, something that
happened in the past. And what you need to do is look at your life and say,
I did the best I could.
I did everything with the knowledge and experience that I had in that
moment. I did what I could. And forgive yourself.
When you forgive yourself and when you forgive anybody else, you free
energy within you, energy that can be used to attract money, or create new
products or services, energy that can be used to transform your life into one
of wealth and prosperity.
So you have to look at that first issue of deservingness and realize, yes you
deserve success, yes you deserve wealth. Thats the first thief.
The second thief is about not loving yourself. This is very close, its a sister
or brother to the deserving one, but very often people are brought up feeling
like theyre less than worthy, and they start to conclude unconsciously that
theyre not loveable, that theyre not likeable. And if you unconsciously
think that youre not loveable or likeable, youre not going to allow good
things into your life, youll block them.
Youll block them unconsciously, but youll block them. Its a form of selfsabotage. Virtually everybody does it, and virtually everybody doesnt
know theyre doing it. Whats at the core: its this belief that Im not
loveable. Again, you need to look at that and realize your life is a gift, from
the divine, from the universe, from God, from whatever higher power that
you want to subscribe to. This is a gift. You have been given this gift
because you are loveable.
You have to look at your life and see all the positive traits and all the
positive gifts you have in your life. Even when you first look and you think,
I dont know my gifts are, I dont know what I can appreciate myself for,
you have to stop and start to look deeply and say, I love myself because Im
alive, I love myself because Im trying to make a difference by attracting
wealth so I can help myself and my family and my community and the
planet. I love myself because I have a gift to share, a passion, a life
mission.
And even if you dont know what it is just in this moment, it will come to
you, it will unfold as you go through these programs. So you have to look at
the second thief that says Im not loveable and correct it, get rid of the
thief, so you can realize you are loveable and you can have good things,
including wealth, in your life.
Then the third thief is the one about money itself. A lot of people still think
that people think that money is the root of all
And Im pausing because I know you just rushed in and you said evil.
Money is the root of all evil. I know Ive talked about this before, Ive
written about this before, but it needs to be addressed because this is another
thief that can be preventing good from coming into your life.
After all, if you think that money is the root of all evil, will you really want
any money? NO! Because its evil you wont allow it into your life. You
might allow enough to squeak by, youll allow enough to come in that says
I need this for survival and youll call it a necessary evil, but because you
think its evil you dont allow more than enough to come in.
Many people who win the lottery end up going into debt. In fact as I record
this, just within the last week or so, in the news there was a man who had
won a lot of money in the Lotto, I think it was $500,000 dollars, but that
person was going on welfare and was convicted of criminal charges for
doing so. Here was a person who was not yet okay with money. Most of us
arent.
So lets look at this: is money evil? NO. In fact George Bernard Shaw said,
the lack of money is the root of all evil. The Biblical quote actually says
its the love of money that is the root of all evil. Well, the wealthy people
I know arent in love with money. They know money is a tool. Much like
Ayn Rand had said, money is only a tool, it will take you wherever you
wish, but it will not replace you as the driver.
When you realize money is just a tool and you know you deserve money and
you know that you love and appreciate yourself, you get rid of the thieves
that were taking it away from you and you open yourself to receive it. When
you realize money is just a scorecard, a way of getting things done, its an
agreed upon means of exchanging money, then you can allow wealth to
come into your life in great abundance.
But why is wealth even important? Well lets look at your career. When
you start to do what you love, you start to fulfill your mission, and thats
your mission on Earth. I want you to pretend that you actually came to this
planet with marching orders. Maybe you didnt know what they were, most
of us are not born knowing what our calling happens to be, but imagine that
you are born and you were told before you arrived that your job was to be in
a particular vocation. You are to be an attorney, or you are to be a
playwright, or you are to be a housewife, or you are to be the owner of a
restaurant, or you are to be an author or a singer or whatever it happens to
be. Money enables you to express your life mission.
You need it in order to fulfill your career. You need money in order to be
able to go forth and actually fulfill your mission here on the planet. I love
the quote from Walt Disney who said, We want to make money for more
movies, so we can continue making movies. There it is. Thats a pure
form of appreciating wealth and money and prosperity in order to fulfill your
career. You can have the same experience.
Put another way, you may have a calling to do something and an inkling
inside of you to open a business, to write a particular play or a book or to do
any number of things, but if you dont have wealth and prosperity and
money, how are you going to get it done?
You can still get it done because money is not the solution to everything.
You ca still go and get money from somebody else, or you can be very
creative and find ways to resolve the issue, but wouldnt it be easier if you
had the wealth? Wouldnt it be easier if you had the money to draw from to
pursue your dreams, to pursue your career?
This is how powerful money is. In many ways, its a way to bring your
dreams to life. Its a dreamcatcher, its a dream enabler. Wealth, money,
prosperity, are good.
Wealth is so important because it also gives you confidence. You may

remember that in my particular story I was homeless back in the late 70s in
Dallas and I was in poverty for a very long time when I was in Houston. I
had very little confidence in myself and my life and my career and hopes for
the future. Oh, I still worked on myself, I still went forward, thats why Im
here today, and thats why you listen to me. But I didnt have confidence,
but it was dragging a dead horse through my life in order to get anything
done. Why? I didnt have money, I didnt have wealth, I didnt have
prosperity, and I was wrestling with those thieves. The thieves of
deservingness, of love and money being evil, they were alive in my brain
and they were robbing me of my wealth. As I took care of them and became
more confident, I was able to get more done, achieve more levels of success,
interact with other people.
Today I can speak in front of tens of thousands of people live, today I can go
on national television, and have and speak to millions of people, today I can
be in movies because I have more confidence. This confidence has come
partly from experience but partly from wealth. When you have money, you
have wealth in your back pocket, it gives you a bit more spring in your step,
a bit more energy to get things done. You are more strong within in order to
accomplish more of the goals you want on the outside.
I have this movement in homelessness called Operation Yes and I firmly

believe that the very first step that anybody who is homeless or fearing
foreclosure or about to face foreclosure, the very first step they have to go
through is realizing their self esteem has taken a beating. This is why in my
program, which I call Operation Yes, and you can read about it at
operationyes.com, the very fist step is to help people with their confidence,
help them with their self esteem.
When you have money youre far more confident and you can get far more
done.
But thats not the only reason to be wealthy besides enabling you to go and
experience your career or life calling and giving you more confidence, it also
helps you be healthier. Now think about this. My parents, as I record this
for you right now, are up in age. My father is 87 years old and my mother is
81. My father is the living Jack LaLanne of the family, he is strong, hes
confident, hes an ex-marine, ex-prize fighter, he stays physically fit, and
hes taking care of my mother, who is not very healthy. Thats wonderful
and thats inspiring but both of them struggle because in many ways theyre
at the beck and call of others. They havent saved a whole lot of money.
Now, I have, and I help them, and I take them to the doctor and I do
whatever they need me to do to help them because I have wealth and
prosperity. They didnt focus on it growing up. And when you dont focus
on it and you have health problems, health is going to take that money.
Health is going to rob you of your ability to go forth and do what you need
to do in the world.
I have a friend who says, if youre not independently wealthy with $3

million in the bank, then you need to have insurance and you are going to be
relying on insurance, or whatever other people or forms or organizations that
can help you, when youre not healthy.
The point being that, yes, of course, take care of your health, thats
fundamental to having a good life. Take care of your health. But if your
health, or the health of people you care about it, is failing, youre going to
need money to help you. With money, with wealth, with success, you can
call on the right people, you can afford the right people or the right services
to take care of your health. You dont want to be at the end of your journey
and realize that now you are a victim because you dont have the money to
pay for people to take care of you when your health is ailing.
Now this is a little touchy for a lot of people because theyre thinking, Oh
Im strong and Im healthy and Im young, but you have to have an eye on
whats in the future. When I look at my parents I think, Im going in that
direction, Im getting older. If I dont take care of my wealth and my health
right now I can be in a very ugly place, a very unhappy place, a very
unhealthy place, in the future.
Wealth is important to your health. When you have wealth, you can afford
better food, better care, you usually have more time, more freedom to go do
things like work out or do the kind of workout that you prefer to do, you
have more choice because of wealth which will influence your health.
Now, of course, thats not the only reason to be wealthy. What about your
relationships? Of course you want to take care of your relationship with
yourself, thats why you looked at the issue of deserving success, thats why
you looked at the issue of loving yourself, thats why you looked at your
relationship to money itself. Money is good, money is a useful tool, money
can help you get things done. But what about the others in your world, what
about your spouse, or in my case, my parents, what about your immediate
family members, like brothers or sisters or cousins or nephews?
Now, most of the people on my family have not experienced wealth. I went
on a trek to learn about wealth and to attract wealth in my life decades ago.
I succeeded, I now live one of the lifestyles of the rich and famous, and
theres spillover. That means I can help my family. And I have. Ive
helped my sister financially, Ive helped her with a car, Ive helped my
Wealth Trigger 2.0: The Secret Blueprint - Dr. Joe Vitale and Steve G. Jones, Ed.S.-
brother with different things, Ive helped his kids, my nephews and nieces
and so forth, Ive been able to do this.
And Im not saying this in any way shape or form as a bragging experience,
but to tell you that you can help others when you are wealthy. This is very
empowering. This is very wonderful. Just within the last few days, right
before making this recording to you, I sent a car up to my youngest brother.
Now, he is so blown away, he doesnt know how to respond, he doesnt
know how to speak, he doesnt know what to say to me, he doesnt know
how to thank me. I knew he wanted this particular car, which was my 1998
Panoz Roadster, the one that was owned by Steven Tyler of the band
Aerosmith. I loved that car myself, but when I saw how much my brother
loved it, and when I saw that he would use it, and hes a former mechanic so
he can also work on it if he needed to, I wanted to give it to him and because
of wealth I was able to simply call up a transport service, get that car loaded
up, and then ship it to my brother.
I didnt ask for anything. I didnt want money, I didnt want a thank you
note, nothing. I wanted to do it because I could do it. He, of course, is
exhilarated, but the other thing is, I feel incredibly wonderful because I did
this as a gift to him.
Now Ive also helped my family when they were in different dire
circumstances. My sister had been on welfare a long time ago. I wrote
Spiritual Marketing for her, which was later retitled as The Attractor Factor.
But not only did I write that book for her, and of course it went there and
changed a lot of lives and it got me in to the movie The /secret, but also I
was able to help her out financially when she needed it. And there is a
wonderful feeling thats there when youre able to help the people you care
about, the people you love.
Module 2: The Power of the Unconscious Mind

I love helping my family. I love helping my friends. I had a friend who
owed money to the IRS, a gigantic amount of money, it was just staggering,
and the IRS wanted to settle for a lower amount. But my friend didnt even
have the lower amount, and he wanted out of debt. I paid his debt. Again,
this is not to say Im doing anything noble and youre to applaud me, this is
not an ego trip, this is a teaching experience.
Im trying to ell you how important it is to be wealthy. Wealth not only

helps you, and it helps your immediate family, but it helps the family that
you care about around you. And of course by extension you want you can
start helping your neighborhood, you can start helping your community, you
can start helping your country, you can start helping the planet. You can do
things like what Im doing with Operation Yes, which is my attempt to end
homelessness. You can do this because youre wealthy.
It doesnt stop there of course, there are other reasons to be wealthy. Lets
just look at the obvious; material things. Probably you would like to have
some of those good things in your life, whether that means a new car I love
cars, I think having a new car is a wonderful thing. Go get yourself a new
car when youre wealthy, it makes you feel good, it gives you extra power,
you have a little bit of a strut in your step because now youre driving one of
the things youve dreamed about. If you want a house, you can get the kind
of house youve been dreaming about, you can even build your own home,
you can make your ideal home come to life when youre wealthy. You like
clothes? You can go buy clothes, you can get those new shoes or outfits or
new suits or whatever it happens to be. If you like gadgets, Im very much a
gadget person, I love gadgets, whether its an iPad now, I have an iPhone, or
whether its some of the recording equipment I have so I can go pursue my
singing and music career, I go and buy them. I can buy them, because Im
wealthy.
When youre wealthy, you can go buy all those wonderful things that youve
ever wanted for yourself. You wanted to take trips, you wanted to go around
the world, you wanted to visit different countries, you can do it! You get to
plan your life, you get to buy what you want for yourself or other people,
you get to do all of these different things because of wealth.
Wealth is good.
Now, lets keep going here. You know about the Law of Attraction because
of my book, The Attractor Factor and my book Attract Money Now and
because of the movie The Secret, and because of the previous Wealth
Trigger program, Wealth Trigger Number 1, the one right before this where
we talked about the Law of Attraction. To recap, the Law of Attraction
basically says you attract into your life a match for your consciousness.
Now some people mistakenly believe they attract in their life what they
consciously think about. Thats part of it. What Ive learned is that you
have to go deeper. You can consciously think, money is good, I am
attracting money, I deserve money, wonderful things happen when I have
wealth. You can say that all day, you can do scripting, you can novelize,
you can do all the different practices, and consciously youll feel good
because youre doing something good when it comes to money. But
unconsciously, in your subconscious mind, if you think money is bad, or you
think you are bad, then you wont attract the thing that you want. Your
unconscious mind is more powerful than your conscious mind.
This is important. Your unconscious mind is more powerful than your

conscious mind.
Now, with repetition, you can get things through your conscious mind into
your unconscious mind. For example, if you listen to affirmations, and one
of the modules in this Wealth Trigger advanced program is going to be 2030 minutes of affirmations, if you listen to those repeatedly it will seep into
your unconscious mind, and you can retrain your brain. So there are ways to
get into your unconscious mind, and some of the other modules in this
programs, some of the other inductions and stories and techniques by Steve,
are going to help you get into your unconscious mind and get you to change
your unconscious mind.
But I need you to realize that when people talk about the Law of Attraction,
they usually speak of it in a very kindergarten-ish way. They think that what
they think about consciously is whats going to come about. Thats true as
long as you dont have any counter-intentions in your unconscious mind.
That means if you sit there and say, I am now attracting money, but
unconsciously think, I really dont want money because I think its evil,
youre not going to attract the money. Or if you sit there and think, Im
attracting money easily and effortlessly, but unconsciously you think, oh

money never comes to me, its never in the past and its never in the future,
then youre never going to attract money.
So what you need to do is clean up the unconscious mind. Now the good
news is, thats what this entire program is designed to do. Wealth Trigger 2,
the Advanced Program is designed to help you reformat your brain.
Now, the new science of neuroplasticity is talking nonstop about how you
can retrain your brain, and there are some stunning and inspiring and even
miraculous stories of people who are awakening parts of their brain that
were dormant before. In fact theres stories of people that had strokes and
one part of their brain is more or less offline. But theyve been able to train
the other part of their brain to do what the first part was supposed to do.
You can retrain your brain. It does not matter who you are, where you are,
what your current circumstances are, you can retrain your brain. You are
doing so right now.
As I go through this program, and as Steve goes through all of the different
processes with you, you will be reformatting your unconscious mind.
Sometimes youll know whats going on consciously, and sometimes you

wont, because well be speaking to that deeper aspect. Sometimes when I
tell a story, its to entertain your conscious mind, but the story actually has
seeds of change within it that are designed to speak to your unconscious
mind.
So again, wealth is important for your career, confidence, health,

relationships, for you to go and indulge when you like to on material things
or trips, and also wealth is good, wealth is something you deserve. You are
loveable, you are likeable, and you are here on a mission. You are here on a
mission to fulfill your life purpose and fulfill the piece of the puzzle that is
you for the planets wellbeing.
When you have wealth, youre more able to do just that.
Now, Im very aware that you may be sitting there going, This sounds
great, Im excited and I cant wait to get into my career once I discover what
it is and have more confidence and better health and take care of my
relationships and buy things and do travel and all of that. But right now, I
dont have any money. Right now Im desperate. Right now, Im fearful.
Right now, I dont know what the futures going to bring. Help me out.
Well, Ive been there, so I understand where youre coming from. This
program is going to resolve all of those issues between what Steve offers and
does for you and what Im doing for you in these modules, we will help you
clear the way so you can become wealthy once and for all.
Now to begin with, I need to lock in a mindset. I want you to consider a

friend of mine once said, Wealth is what you have left over after youve
lost all your money.
Think about that. Wealth is what you have left over AFTER youve lost all
your money. Money, again, is neutral. Money is a tool. Money is an agreed
upon means of exchange. But money isnt everything.
Wealth is actually your consciousness. Wealth is your talents, your

connections, your abilities, your belief system. Wealth is the paradigm
within you that youre now learning how to adopt.
I want to lead you through an exercise and you can keep your eyes open
for this, if youre driving or whatever thats totally fine I want to lead you
through an exercise from one of my all time favorite authors. Vash Young
wrote a book called Fortunes for All in 1959. He actually wrote many best
selling books during the Great Depression, I love all of his books. Theyre
remarkable, theyre booster books, meaning theyre self-help books, theyre
designed to change your consciousness and give you hope.
And his books did give people hope. When the economy in the United
States in the Great Depression was horrible, it was miserable, but Vash
Young came to the rescue. I like his book from 1959, Fortunes for All,
because of a particular exercise in one chapter. I have the book in front of
me and I want to read that particular exercise to you. I dont want to just
paraphrase it and put it in my own words, I want Vash Young to speak to
you through me, and I want you to play along, and I want you to imagine
that Vash is talking to you and encouraging you to do this little, what he
calls, experiment.
But this little experiment is an exercise to help you feel wealth. This is to
help you adopt the mindset or the new paradigm of wealth consciousness.
The wealthier you can begin to feel on the inside, the more you will attract
things like money on the outside. This is a way to turbo-charge and
accelerate the Law of Attraction so you can get more of what you want.
Again, it doesnt matter who you are, where you are, what your
circumstances are, and yes I know, you might be feeling desperate, but lets
get rid of that desperation. Lets remove it right now. And we will do it
with the help of Vash Young from his 1959 book, Fortunes for All. Here we
go:
He says, Get off by yourself with a pad and pencil and write out your own
ticket for a happy and successful life. By that I mean, put down all of the
things that you would like to have or be. Dont tell anyone what you are
doing, but be perfectly honest and above everything else do not stint yourself
in any way.
Perhaps you would like to be President of the United States. Alright, put
that down. Or perhaps you would be satisfied just to be president of your
own company in order to bring about certain changes you feel would be
made to advantage. If you are not interested in business along strictly
commercial lines, perhaps you would like to enjoy the limelight by being a
popular Broadway, television, radio or moving pictures star. If you are a
sports enthusiast, perhaps you would like to be a champion golfer, tennis
player and swimmer. Or maybe you would like to be one of the all time
greats in baseball or football.
Of course, you should include perfect health on your list. It goes without
saying that you would like to have plenty of money so that you would never
have to be worried over financial matters. Undoubtedly there is a particular
place you have always wanted to live, and under the ideal conditions, about
which you may have been dreaming. You might want to go on a world tour
with no time limit attached to it. You may have some hobbies you would
like to follow, such as painting, writing, or just plain fishing and hunting.
You would of course want to leave yourself with some worthwhile

objectives to work toward because having everything you wanted with
nothing to do but clap your hands to have your wishes gratified would make
life somewhat a bore. Therefore, be sure to leave yourself with something
exciting to look forward to.
After compiling your list, please take a good look at it to make certain you
have not overlooked anything. Be sure you have outlined for yourself a state
of existence that would make you very happy if the whole program could be
yours.
Then try to imagine that very suddenly, every wish has been gratified.
Things are exactly as you would like to have them with nothing left undone.
You are sitting on top of the world so to speak. What a grand spot for you to
be in!
Now, heed carefully this next suggestion: it could be one of the most
important ever made to you. After imagining every wish has been granted,
then go one step further. Start in being the ideal person you think you would
be if you had everything your own way.
Remember, you have written out your own happiness program. Every wish
has been granted you. Therefore, you have nothing to complain about, and
no reason to be grumpy about anything. The world is yours, and you can
well afford to be one of the noblest persons alive. Just be that person.
Does the foregoing suggestion seem like a trick, a form of self-deception?

Does it sound like a silly child-like game? Well, I will admit it is a game,
but its the greatest game you can possibly play. It is the game of being vs.
having.
What if you went about your daily affairs in the frame of mind appropriate
to one whose life was worked out to his entire satisfaction? You would be a
remarkable person, would you not? But you may say, Things are far from
being worked out in accordance with my wishes, life is a torment, therefore
how can I go about in a contented frame of mind? To me the world is a sour

proposition and I cannot help feeling bitter about it.
Such implied reasoning on your part enables me to stress a very important

point: you cannot sweeten a sour situation with more sourness. It takes
sweetness to do the trick.
That is why I urge you to go about your affairs as though you were sitting
on top of the world. Be the real joyful thing despite unpleasant conditions.
In this way, you prove your domination over discontent and unhappiness.
As you persistently and consistently live your ideal, your position is bound
to improve.
People all over the world set for themselves desirable objectives and live
continually in a state of self-torment when they do not attain them. Their
thoughts and efforts are so bent on the objectives that they often forget it
may be necessary to make certain fundamental changes within themselves to
reach the goal they have set. It is difficult to run uphill with downhill
thoughts, emotions and habits. Your thoughts should be appropriate for the
direction in which you want to go. Start at being a good person, and good
things will be added unto you.
That was Vash Young from 1959 in his book, Fortunes for All. Heres the
point: you can be, right now, wealthy. Its a state of consciousness. It is a
state of mind. It is a paradigm or a mindset that you can take on in an
instant. If you really followed along and did the exercise or experiment with
Vash Young you can clearly see that as you imagined having everything in
your life, you felt differently. When you imagine having money or success
or fame, whatever it was that you were imagining when you wrote out
mentally or on paper, the exercise that Vash Young led you through, you got
to experience that you can be happy now. You can be content now. You
can be strong now. You can be wealthy now.
And heres the punchline. When youre happy now, content now, wealthy
now, prosperous now, you engage the Law of Attraction to bring into your
life the money, the wealth, the success, the prosperity, the confidence, to
match your inner state of being.
This is far easier than you might ever have imagined. You use your mind to
transform your outer world, including wealth. Let me end this introduction
with one more little story.
A couple decades ago I had a friend of mine who gave me a gift. It was one
of those fake million dollar bills about the size of a $100 bill, but it said one
million dollars on it. It looked pretty real, it was actually almost
indestructible so it was going to last a long time, and he gave it to me as a
gift and he said, Just put it in your wallet, and whenever you see it just
imagine prosperity.
And I took it, it was a gift, it was a seed, it was a trigger, I put it in my wallet
and every time I used my wallet I would glance at it, decades ago I would
glance at it and go, Wow, that would be great if it was true.
But as I left it there, it became part of me it became part of my wallet, it

became part of my vision, it became part of my experience, and as time went
on I started to attract money, wealth, success, fame, all the things I had
longed for and thought I deserved and wanted.
Then one day I was giving a seminar and in the audience was the very
person who had given me that million-dollar bill. So I stood in the audience
in front of everybody and I said, In my wallet is a million dollar bill, and I
pulled out my wallet and I pulled out the million-dollar bill, and I said, This
was given to me decades ago by a friend, and that friend is in this room.
And then I called him out and I said, Do you remember giving me this?
and he blushed and he said yes and I called him to the front of the room
and I handed it to him and I said, Ive made my millions, now its your
turn.
The entire room was virtually in tears and my friend started to sob. I dont
even think I realized the impact of the story and how it affected everybody.
It was a turning point because it said a little thing like carrying a trigger, a
million dollar bill in my wallet, could make a difference. It also was the
power of a friend helping a friend way back when I was struggling and he
wanted to help. It was also the power of giving back, because here I was in
front of this room, handing the million dollar bill to the person who had
given it to me decades ago, and me standing there as a wealthy, successful
person, who had pulled the trigger on wealth because of that gift.
And I gave it back to my friend, who had to go back to his seat now carrying
something I had carried for decades, and it was going to influence him. And
then there was the power of the story to everybody in the room realizing that
moment.
That moment is this moment. Your transformation has already begun.

Welcome to Wealth Trigger Part 2, the Advanced Program. Im Doctor Joe
Vitale and Im excited for you.
Module 3: How to Turn an Idea into Action
Now, in this section I want to talk about boosting your confidence and your
motivation and eliminating procrastination. I want to talk about taking
action and getting things done. You may or may not realize it at this point,
but unless you actually take action and get things done, its going to be
difficult for you to attract more money or wealth or success or prosperity
into your life. It should be obvious, but it might not be.
When people talk about the Law of Attraction for example, one of the things
that they hear is that you just sit, you just visualize, you just imagine your
future and then it shows up. Well, it doesnt happen just exactly like that,
because you are needed too. Life is a co-creation. That means life is doing
part, and you have to do part.
My friend Jack Canfield often points out that the word action is in the word
attraction. So when we talk about the Law of Attraction, we are talking
about attracting what you want, but through action.
Now as long as your beliefs and your mindset and your deservingness and
worthiness and loving yourself and knowing that money is good are all in
alignment, then when you take action you will attract more money. But all
of this has to work as a whole. All of this has to work as synergistic system.
Everything is balanced and all systems are go.
Without it, its a little like trying to drive when you have a flat tire. That one
tire is going to throw everything out of whack, youre not going to be able to
get down the road, youre not going to be able to get to your destination.
But when all tires are working, all tires have the proper air in it, everything
in your car, in your body-mind system so to speak, are aligned and going in
the same direction, you will go to wealth and prosperity.
So lets talk about boosting your confidence and your motivation and
eliminating your procrastination so you can take action. I learned a long
time ago that the more I take action, the more successful I become. Any
good entrepreneur knows to spot an idea and act on an idea in order to profit
from an idea. Thats basic common sense when it comes to wealth.
But I want to go a little deeper than that because theres a metaphysical

quality to the idea of taking action. When an idea comes to you, an idea for
a product, a service, a business, an ebook, whatever it happens to be, that
idea comes as a gift. And yes Ive talked about this before, but its worth
mentioning. That idea comes from the world, that idea comes from the
universe. That means you didnt particularly earn it, you didnt particularly
create it, you didnt particularly pay for it, it showed up in your
consciousness, it showed up in your awareness. It is a gift.
When you look at it as a gift, you then realize that this is something that
would not be there without you to participate in its creation. Its almost as if
the universe or the divine or God, whatever you want to call this higher
power, actually said, I have an assignment for you. If you follow through
on this assignment, I will give you great wealth and prosperity. I may not
tell you when, I may not tell you how, but heres the idea.
So when I receive an idea, I look at it as a gift, and I think, Oh, thank you!
My gratitude is off the charts, Im thinking to myself, At this point I am a
lucky person because the universe just gave me this idea for a book, or an
ebook, or a product of some sort, or a business of some sort. There are so
many stories of people who just receive an idea for one reason or another.
Wherever it comes from, gives thanks. It is a gift.
Now, Im pointing this out because theres a mindset change that takes place
when you realize its a gift. If you took it for granted, you may or may not
act on it, you may not respect it. But when you realize that its a gift that
wasnt there before and it may not be there if you dont actually bring it to
life, then you have a new respect for it, and probably even a new respect for
yourself. After all, the gift was given to you.
The other reason to act on an idea right now besides that its a gift, its a gift
to you and the faster you act on it the faster youll profit from it, is the very
real idea that when a new idea shows up it comes with energy. You know
this feeling, youve had a good idea for something and in that moment you
felt great. You felt excited, there was an enthusiasm for the idea, there was a
bubbly-ness to you that was in your heart, in your mind, in your body.
I know a friend once said that when he gets a good idea he has what he calls
a champagne body. His body is bubbly, goosebumps show up, theres
more of an alertness to him, more of an awareness to him, more of a fire in
his eyes and a fire in his heart. Well I know this to be true in my own life. I
love receiving good ideas. When I got the idea to be the worlds first selfhelp singer-songwriter, I realize it was huge! I realized this was a good idea,
this was a great idea, and this is the reason behind my CD called Strut,
which is described getupandstrut.com, Im saying Im the worlds first selfhelp singer-songwriter.
Thats an idea that came to me, came to me as a gift. I didnt ask for it,
didnt look for it, but there it was. And then when it showed up I gave it its
proper respect, and then I worked to make it become a reality by releasing

my first singing-songwriting CD. Now when you act on an idea, pretty close
to the moment you receive it, guess what: I have great news. You get to go
ahead and use the energy that came with that idea to actually complete the
idea. Do you follow what Im talking about?
For example, when I got an idea to write a book, and we can say Attract
Money Now, thats a book that I give away over at attractmoneynow.com,
but before that it didnt exist. This is the power of thought, this is the power
of action. That book did not exist. But one day it dawned on me that the
despite everything Ive written and despite everything Ive recorded and
despite all my DVDs and programs of one sort or another, I was still hearing
from people who were struggling with money. And I thought, Well theres
some deeper issues they have to deal with. They have to get rid of their
negative thoughts about themselves and about their money. And I thought,
Well, I need to write this book, and Ill call it Attract Money Now, because
thats what people want to do, attract money now. So I realized it was
coming as a gift, and I was paying my respect to it, and then I realized the
faster I wrote that book, the easier ti would be to write the book. In other
words, the idea for Attract Money Now came with its own ball of energy. I
used that ball of energy to give me the stamina to write the book as quickly
and as effortlessly as I could.
And this is the point: when an idea comes to you, it comes with this ball of
energy that you can ride. Heres what most people do when they get an idea.
This is the problem. They get a great idea and they go, Wow, thats a
wonderful idea, I need to do that someday. They talk themselves out of
it, they say, I dont have the time, I dont have the money, I dont have the
experience, Im not the one to do it, surely someone else has done it, surely
somebody else will do it. A whole long line of excuses.
So let me ask you something: if you give in to your excuses, whats going to
get done? How wealthy are you going to become? How much money will
you attract?
In short, and to be very blunt, you have to take action. Thats the whole
point of what Im talking about here because when you take action, youre
acting on that gift that came to you from the universe. And when you take
action quickly, very close to the time you received that idea, you get to ride
the energy that comes with the idea. This is great news! It makes it easier
for you to fulfill the idea and bring it into reality.
This is the power of taking action. Now I know you may still have a few
negative thoughts about taking action, or even about yourself or money. As
you go through all of these different modules and you do the different
processes that Steve and I have come up with, you will dissolve all of those,
and youll begin to realize that taking action is fun. Its almost a game. You
get to take action on these ideas that are great ideas, and you get to take
action, which leads to attracting wealth.
When you realize that, then its fun, then youre enthused, then youre
excited, then youre motivated, then you have the confidence to go ahead
and do whatever it takes. Passion is the real key to eliminating
procrastination and building and boosting your confidence and motivation.
Passion.
People sometimes say, Joe, how did you get from homeless and in poverty
all the way up to living this lifestyle of the rich and famous and doing so
well? When I think about it, its really easy to answer. I followed my
passion. Thats it. I followed my passion.
I was interviewed just the other day on a radio show and she was asking me
about this and I said, Well let me tell you a story about passion.
Along around the early 1990s, late 1980s early 1990s, I was still struggling,
I was having a little success. My first book was published in 1984, I was
unknown and broke before it, I was unknown and broke right after it, but I
had a book published, so I was beginning to taste a little tiny bit of success.
After all, as a would-be author, it was my lifelong dream to go ahead and
have a book published, and I finally did. But it wasnt the turning point yet,
I still had work to do on myself, I still had work to do in the world.
And I remember, it was Christmas Day, I was reading this book called The
Robert Collier Letter Book by Robert Collier. That book alone changed my
life, but because I was a good writer before it I became a hypnotic writer
after it. But Im not here to talk about that particular book. Within the
pages of The Robert Collier Letter Book, there was a mention of somebody
named Bruce Barton. And I remember sitting there, this was Christmas Day,
Im sitting there and Im broke and Im unknown but I have all of these
wonderful dreams and actually to be honest I was still struggling, I was
living in a one-room apartment in a house and barely able to pay the
$200/month to get the rent done for that
It was tough times, but I was working on myself, I was doing all of the
things I was being asked to do, I was changing, I was just doing it slowly, I
didnt have all of the wonderful gifts like this program or the internet or all
the coaching and all the training and all the books and everything thats so
available today. I didnt have all of that. But Im reading The Robert
Collier Letter Book and I see this mention of Bruce Barton and Im thinking,
Who is Bruce Barton, what was Bruce Barton, what happened to Bruce
Barton?
Bruce Barton was a bestselling author in the 1920s, he was a famous

advertising executive, he co-founded the giant advertising agency BBDO, he
was considered a Presidential candidate at one point, he was about as famous
as Donald Trump is today. And I thought, What happened to Bruce
Barton? I began to be curious, something inside of me said, Learn more
about Bruce Barton.
Now understand my situation: Im broke, Im unknown, Im struggling, that

Christmas was not very fantastic. Im married at the time and were both
struggling at the time yet we want to do well, were working on ourselves,
were looking forward, weve got goals, were doing our best to take action.
But were still struggling, and here I am, curious about some person long
forgotten, he died in the 1960s. Bruce Barton, who cares? But my passion,
something in me said, Pursue this.
Now, I didnt question it. I was learning to trust my passion. This is very
important. I was learning to trust my passion. I was learning to trust my
ideas. I was learning to trust that taking action was important. I was
learning to go forward even when I didnt know what going forward actually
meant. I didnt know what was going to happen, I didnt know what was
going to happen as I pursued this research on Bruce Barton, all I knew was it
was a good idea, for some unknown reason, and my passion said, Do it.
I didnt put anything off. I didnt procrastinate, I didnt do anything but get
curious, and I started to go and do some research. Again, this was before the
internet, so I had to go to the local public library, I had to use the interWealth Trigger 2.0: The Secret Blueprint - Dr. Joe Vitale and Steve G. Jones, Ed.S.-
library loan exchange where I could get books that the current library didnt
have but another library might have. So another library would loan a book
to my library who would loan it to me so I could read it, so this is a long
process. And Im learning more and more about Bruce Barton, Im learning
more and more about Bruce Barton, Im becoming more and more
fascinated.
My passion is growing, Im realizing that Bruce Barton wrote all of these

bestselling books including the hit that stayed with him forever called The
Man Nobody Knows. Its still in print today if you want to check it out, and
I kept researching Bruce Barton and learning about his copyrighting abilities
and I learned that he was the boss of John Caples. John Caples was one of
the most famous copywriters in history, another person who influenced me.
I learned that Bruce Barton was friends with Robert Collier, the author that
had written The Robert Collier Letter Book, the man who had also
influenced me.
So a lot of things were coming together, but I still didnt know where this
was going. What was this idea becoming? I was following my passion, I
was trusting the process and I was taking action. But what was I taking
action for? What was this going to evolve into?
I had to trust myself, I had to trust the universe. As I kept doing the
research, I started to discover that it seemed like Bruce Barton had seven
secrets to success. I started to write them down. They started to mold
themselves into a book, a book I ended up calling The Seven Lost Secrets of
Success.
Now, heres the punchline: Im writing this book, Im doing this research,
when Im unknown and broke. Im trusting myself, Im taking action, Im
trusting that its all going ot work out in some way. As I do so, I meet a
fellow who wanted to be a publisher. Well Im a writer who needs a
publisher, I have a book that needs publishing. And so I tell him about The
Seven Lost Secrets of Success.
This man becomes one of my dearest friends out of my entire life and he
publishes the first edition of The Seven Lost Secrets of Success. That first
edition does so well that one company buys 19,500 copies of the book.
19,5000 copies of The Seven Lost Secrets of Success, and they give one to
every employee in that network marketing company. It was one of the

largest paydays of my life! It caused me to go on my first around the world
trip and to visit Australia for the first time, which was a major event for
somebody who had been homeless and in poverty and didnt know about
wealth or prosperity. Here I am, tasting success. Where did this come
from?
The idea came as a gift. I began following the idea knowing that as I
instantly started to follow it I could use the energy behind the idea to get a
whole lot of the work done. Im also following my passion. I was genuinely
interested in Bruce Barton. Sincerely moved by his life story, genuinely
curious, genuinely mystified by his life experience and his career. I wanted
to know. And I took action.
The Seven Lost Secrets of Success is still in print today. Another publisher
has picked it up, its gone through numerous editions. I love the book, Im
proud of the book, its what they call a labor of love and its turned out to be
a big wealth magnet for me, its brought lots of people to my door, a lot of
people have learned about me and my services that might not have
otherwise, all because of a book that I wrote when I was unknown, and a
book I wrote when I didnt know it was going to become a book, and a book
I wrote when I didnt have a publisher, I didnt have an internet mailing list,
I didnt have anything to make this happen. I wrote this book and it changed
my life.
Theres elements in this story that teach you about boosting your confidence
and motivation and eliminating procrastination. I need you to know that you
can achieve virtually the impossible. Actually, if you look at it logically,
what is impossible? Anytime we think somethings impossible we just wait
long enough and somebodys either going to break the barrier or theyre
going to invent something that breaks the barrier. It just seems like we live
in this plastic make-believe universe, that there isnt really anything thats a
known limit, that all you have to do is keep raising the bar.
And taking action.
When I say raising the bar, I mean lets make some goals and make the goals
the kind that scare you a little bit, but stimulate you and excite you a lot.
And lets make goals for everything.
For example, today, make a goal for today: what is your goal for today?
What do you want to achieve today? Maybe you can even make it a
segment goal and focus on what you want to achieve or attract while
listening to this module, or to the next program. Focus on goals that are
measurable, definable, and exciting. I think you should write down what
your goal is for today, what your goal is for tomorrow, what your goal is for
this week, what your goal is for this month, what your goal is six months
out, what your goal is for this year.
Module 4: Boost Confidence, Build Motivation and Eliminate

Procrastination
But let me tell you a secret about goals: have them to motivate you and get
you to take action, but dont be in love with the goal to the extent that youre
not willing to change when new information shows up. What I mean by that
is, as you go through your life, youre going to discover feedback, new
information. Youll read something, hear something, somebody will meet
you and decide to give you some information thats going to lead you in a
new direction. You need to be able to adapt your goals.
As Im recording these programs for you, its probably worth noting, I dont
have a script. I have a couple notes in front of me, and these notes are
triggering everything that I need to talk about. So when I sat down, for
example for this particular module, and Joel Block, my recording engineer
here, said, What do we call this one? And I said, Well in my notes were
calling it Boost Confidence, so lets call it Boost Confidence. And then
I looked, and I have three or four notes here, and thats it. Thats it! But I
have several notes here that Im going to talk about boosting confidence,
building motivation, and eliminating procrastination in this segment. Then
the goal helps direct my body and mind. I set the goal out there as a kind of
target. Its the intention. And that goal or intention then rewires and
realigns me so I go in the direction of fulfilling it.
But heres where I have to be flexible. As Im speaking, and again, Im adlibbing, I dont know what Im going to say next, I havent known what I
was going to say throughout any of these programs, Im being very much
spontaneous, Im trusting the process. So as Im speaking, if a new idea,
new story, occurs to me, I go with it. Im adapting to the moment.
This is where a lot of people go wrong with their goals, where theyll say,
Im going to talk about such and such, or my goal is to lose so much weight
by Friday, and they neglect any new information that comes in. You have
to consistently reevaluate your goals and the information that comes in
pertaining to the goals. Dont be afraid to go ahead and adjust them a little
bit.
So if its easier for you to lose one pound by this weekend, thats what you
go with. You adapt to whats going on. If its okay for you to make a
certain amount of money by this weekend then thats what you go with. If it
means adapting a goal where it says you were going to write a book in six
months but based on your research you find out it might take seven months,
its okay to change it.
Goals are there to stimulate you and to give you a target, and to align your
body and mind system. But goals arent dead-end stop signs. A goal is not
there for you to go and rearrange reality to match it, a goal is there to suggest
where you would like to go. But you have to be open to inspiration.
For me, inspiration is far more important than intentions or goals or anything
else because inspiration comes from the larger view of reality. Inspiration
comes from the all-seeing unconscious mind if you will. If you only come
from your ego, youll look and say, Well, my goal is ot achieve one million
dollars in extra income this year. But your unconscious mind might see
that theres an opportunity for you to make five million dollars in
unexpected income this year. You have to be open to a better goal.
Thats why I often tell people, Go ahead and write down the goal, and at
the end of it write this or something better. I wrote about this technique
in my book, The Attractor Factor, where I said Write down what you want,
what do you want to attract. I want to attract more money, I want

unexpected income, I want $5000 more this month to come in an unexpected
way. Then add the tagline this or something better.
By doing this you take off the restrictions that a goal might have built into
them. This gives you a door or a window to allow inspiration to come in.
So what you want to do is allow inspiration to guide you. The goals then
become suggestions. This way you can use inspiration to find out whats
different, or better than what youve already asked for.
Now again, the more you take action, the more youll get feedback. This
feedback is nothing more than more information. One of the things people
get nervous about when they start to attract wealth and take action and do
things they didnt do before is theyre afraid of failure. They may also be
afraid of success, but weve talked about that. The more successful you are,
the more you can help yourself, the more you can help other people, the
more you can help the world. Success is good. Wealth is good. But what
about failure?
Ive told this story before but Ill tell it again because its worth mentioning.
I knew a billionaire a billionaire with a B who said he failed many times
in his life, but he learned something priceless from failure. And I said,
Whats that? And he said, Nothing bad happens.
Nothing bad happens. Failure is simply feedback. It gives you some

information you didnt have before. When you realize that when you try
something and it doesnt work out the way you expected, its probably
working out in a better way showing you a new direction.
I have occasionally come out with a product or two that didnt work in the
marketplace. What I would then do is either scrap the product, or learn from
what I created that didnt work, or adapt the product in a new way,
repackage it, re-title it, reframe it, re-promote it, and learn from what didnt
work to find out what will work.
So again, failure is nothing but feedback, its very important for you to
realize that. Failure is feedback, in fact there is no such thing as failure, Im
only using the word so you understand what Im talking about. But failure is
feedback and the feedback is information to help you polish your goals,
redefine them, reevaluate them, so you can go in the direction of what will
actually work for you.
This is all part of the game. This is all part of what makes your life work so
that you can attract more wealth into your life.
Now again in this module weve been talking about boosting your
confidence and your motivation and eliminating procrastination, and when
you realize more action you take the more results youre going to get, that
results that you get, the result that you get is nothing more than feedback, as
you analyze the feedback you go forward with new action and you keep on
attracting more of what you want. The more you do this, the wealthier you
will become.
Now along the way you might want support. Im a great believer in having
support. Even though I got out of homelessness and poverty by reading
books and going to the free seminars and doing all the different exercises, I
know the turning point in my life was when I got a coach. I started Miracles
Coaching because of this, and if youre curious go to miraclescoaching.com.
But you can do this by surrounding yourself with family and friends who
care about you and who believe in you.
Its really important that you have cheerleaders in your life, people who
think that you can do it, people who will encourage you and root for you.
You need to have a mentor. A mentor can be someone who is an author in a
book. P.T. Barnum for example, the great circus promoter who died in the
1890s, has been a mentor to me. When I read his books he is speaking to me
through the book. But you can have mentors in your own life. Ive
mentioned people who have helped me in the past, whether it was Bob Bly,
or Paul Hartunian, or Wynn Wagner, or any of the other people that have
been there rooting for me. Having a mentor is very important.
Jerry Hicks, the late co-author of The Abraham Material, a dear friend who I
miss badly, I was in his house one time and he showed me he had a framed
quote, and I can only paraphrase it today since it was years ago when I saw
it, but it said success was coming when somebody believed in you almost
more than you believed in yourself.
This is the power of having people around you who believe in you. But
dont let that be an excuse as well. If you dont have family or friends or a
mentor who are around you who encourage you or believe in you and you
find it difficult to attract them at least right now in this moment, remember
to surround yourself with books, with audios, with videos, with movies, with
the right programming.
Its called programming for a reason what youre surrounding yourself

with is going to program you. If you want to be programmed to attract
wealth, then surround yourself with the wealth material. And dont be afraid
to get more education, to get a certification, to go into training to enhance
your skills. I and just about every successful person I have ever met or
known continually educates themselves about their life calling. Im still
opportunity here. When somebody complains about something, and that

complaint might even come from you, you should realize if you find a way
to take care of that complaint, then you can have a product or service you
can sell to people who have been complaining about the same thing.
This is one way to generate ideas. But go ahead and keep an idea book, and
keep in mind what Ive been saying, that an idea is a gift. And an idea
comes with energy to fulfill the idea. The rest is simply taking action and
monitoring the feedback and adjusting as you go forward.
I believe in you. You dont need anybody else to believe in you. I believe
in you. Steve believes in you. Weve created this program for you. All we
ask is that you go through this program, you listen and do the exercises and
processes, and you take action on your ideas. The more you do this, the
faster and wealthier you will become.
What material success does is provide you with the ability to concentrate on
other things that really matter. And that is being able to make a difference.
Not only in your own life but in other peoples lives. In this particular
module, I want to talk about a few people Ive been able to help.
A lot of people have helped me over the years and I can name several people
Paul Hartunian was very encouraging to me, Joe Sugarman has always
been wonderful to me, Bob Bly has always been an inspiration to me so at
this point in my life Im turning around and helping others. Very often at no
charge, and sometimes through my Miracles Coaching program. Thats a
program thats been around for several years at this point and has helped
thousands of people, and if you want to know about it go to
miraclescoaching.com.
Now some of the people that I personally help have very interesting stories.
People often come to me -- with no experience, no education, no money, no
finances, no connections -- and for one reason or another I end up coaching
them one-on-one. Theyve been lucky, and Ive been lucky, because weve
all had win-wins here, and they make great stories, inspiring stories,
teaching tales that I want to share with you right now.
I remember once a woman who was a friend of my wifes, her name was
Amy, she came to me, and this was many decades ago as I remember it, it
was in the early days of my success and shed read a couple of my books
and found out I was not living too far from her, and she knew my wife
Narissa. So we ended up connected, and Amy came to me, and she told me
her sad story. She was in college, she had no real money, she was very
skeptical about what was going on on the internet, she didnt know if she
could be an entrepreneur, she had no ideas. But she had hope. She had
faith. She had an inclination that if somebody could help her she could
probably find her way.
But stop and think about where shes at. This young woman is still in
college, I believe she told me her father was paying for the college, but she
had no money of her own and was often asking for handouts from her father.
Yet she wanted to make money, she wanted to be independent, she wanted
to be wealthy, and she didnt know how.
Now I dont know her, I dont know her experience, I dont know her
education, I didnt even know what she was studying in college. But I sat
down with her and we were talking and in our conversation I started to
explore and I said, Well, what are some of your interests and what are some
of your hobbies? And she said, Well I play guitar. Well, I wanted to
play guitar at the time so I thought that was interesting. She told me that she
was into fitness and shed lost a lot of weight and shed learned to overcome
an addiction to food. Well that was of interest. And I was listening with a
mindset to what does she have in her experience thats a pot of gold that
maybe she doesnt even know yet?
Now as I tell these stories to you what I want you to be thinking in the same
way, I want you to be thinking about your own life and asking, What is my
experience, what is my education, what are my hobbies that maybe I can
turn into a product or service, or in some way find a trigger to wealth.
So as Im listening to Amy and Im hearing these different stories I would

just stop her wherever I intuitively thought of asking for more information.
So I thought, Lets start with the guitar. I knew that playing the guitar was
an interest of mine, but I also knew that there was a gigantic audience of
would-be musicians out there, on the internet, off the internet, playing Guitar
Hero or whatever else may be out there. I knew that that could be an
audience that would buy a product if there was really a good product there.
But I didnt know that yet, so all Im doing is probing and exploring, Im
just being Sherlock Holmes, Im just being a detective. And Amy said she
taught herself how to play guitar. And I sat up and said, Well thats pretty
interesting, how did you do it? And again, shes not even noticing that this
is of any value to me or anybody, shes simply telling her story, and she
said, Well I taught myself how to play the guitar in one weekend.
Well now Im hearing a headline. Now Im hearing a headline on a website

that says How To Play The Guitar In One Weekend Flat. So I ask Amy,
Tell me more, how did you play the guitar one weekend and you taught
yourself how to play it? And she says, Well its kind of a bared-down
method, I dont play all of the chords and I dont play all of the fingering
structure that they ask you to make on a guitar fret board. And I said,
Well what did you do? And she said, I learned the simplified method. I
taught myself the method, and I can play top songs with this stripped-down
method.
Well I looked at her, and again, I didnt see any light come on on her face,
she was not seeing the potential gold mine here. I was. And I said, Amy,
do you realize that if you can turn your method into a course, whether its in
ebook or an audio program or a video program, you could create an
information product that can actually sell online? I believe that this could
really be something.
She still was skeptical. She was still looking at me like, You mean I can
make money online with a product? And Im of course thinking, Of
course you can make money online with a product! Everybodys making
money online, the internet is only one place to do it. You can do it offline,
you can do it online, but lets look at online for the moment. She still
didnt believe me. When she left that afternoon, I could see in her face she
was processing it, but she still hadnt been convinced.
She would write me over the next couple of weeks an email or two and ask
me a couple questions, and I would write back and encourage her. And I
would say, Think about this experience of yours. Youve taught yourself
how to play the guitar, you created some sort of simplified method. What
would be the easiest way for you to put that method down so that people
could learn it from you? Well, she prided herself on being an author, a
writer, she had an interest in writing, so she said shed try it as an ebook.
She made a first pass at it, she sent it to me, and I could see that it was a
diamond in the rough.
And I advised her, I said, Okay, what you want to do is imagine

somebodys going to pick up this ebook who you dont know, somebody in
Nebraska, somebody in Malaysia is going to buy your guitar book, they
want to learn how to play the guitar in one weekend. Make your ebook so
complete that they can understand it and follow it and do it in that period of
reading the ebook. So she sat down, she re-wrote the book, she made sure
she was being very clear. Then I re-read the book and said, Okay youre
getting there. Now can you add some visuals, can you take some
photographs of the hand positioning youre talking about, can you show
yourself playing the guitar, can you get someone to take photos? She did.
She added those to the book.
Now again, shes reluctantly doing this because shes not quite convinced
that shes got a product, and shes not at all convinced that she can make
money from it. But shes trusting me, shes following along because Im
doing a bit of mentoring here, and shes kind of trying to please me. And
Im encouraging her because Im seeing gold, Im seeing money, Im seeing
wealth, I really believe in my bones this is going to work for her. Of course
I could be wrong, but when you have belief in yourself and when you have
belief in your idea, it gives you energy to actually make it work.
So Amy went, re-wrote her book, added the photos, did a few other things I
encouraged her to do, and then sent it to me. And I said, I think youre on
to something. We need to have a great title for it though. We talked about
it and she came up with the title Stripped Down Guitar. Stripped Down
Guitar. And I told her, you have to write a sales page for this, you have to
put up a website.
Well again, she thought she was a writer, but writing sales copy is a little bit
different than writing an information book. And I told her, You have to
focus on the benefits, you have to focus on curiosity, you have to focus on
whats in it for people. You have to tell stories, you have to be engaging.
Really, what you can do is tell your story of why you wanted to play the
guitar, how you did play the guitar, and how you invented the stripped down
guitar method that can teach anybody how to play popular songs in one
weekend. If you write it as a personal story, and you write it as a letter to a
friend, youll probably go in the direction of writing some pretty hypnotic
web copy.
She did do that. Well the next thing was put that website up, she did, I think
she went to GoDaddy.com to get the domain name. I said, Theyre going
to want a mailing list and she went to w
www.stripppeddownguitar.com which may or may not still be there as I make
this recording, and Ill tell you why in a second we finally announced it, I
told my list about it, she went and told family and friends about it, and son
of a gun, it started selling.
She was making money from her ebook.
Module 5: Inspiring Case Studies
Now theres nothing like the feeling of making money online. I know when
my first ebook was created it was called Hypnotic Writing, it was at
hypnoticwriting.com, and we put it online and we started promoting it. And
I woke up one morning and there were 600 emails in my email box. And I
immediately thought, Oh, somebody sent me a virus, or theres a virus
going on. And I looked and those 600 emails were receipts for 600 orders
of my book, Hypnotic Writing, that had happened overnight while I was
sleeping. And that ebook was selling for $30 as I remember it, so I made
600x$30 while I was unconscious!
So there is nothing like making money online, and Amy got to experience
this. Now of course she was still struggling, she was still having money
problems, she was still going to her father for handouts and to get her
through these semesters at school. Along the way, somebody who bought
her book, Stripped Down Guitar, sent her an email and said, I love your
book. I would like to buy it outright from you and then sell it myself.
Amy wrestled with this, but she was at a point in her life when she really
needed the money, and she sold her book for $10,000 to somebody who
bought it and is now out there selling it themselves. Amy wrestled with that
because by now this was her baby, and she was giving up her baby in her
mind. But from a business standpoint, and considering her predicament at
that moment, where she was financially, I thought it was a good move and I
encouraged her to do it.
So she made $10,000 plus the previous sales for this book that came out of
nowhere. It was something she was taking for granted in her life. This is
something Amy didnt realize was even a potential as a Wealth Trigger. She
didnt know it was a product, she didnt know it could be a product, and she
wasnt sure how to turn it into a product. But with a little bit of coaching, a
little bit of direction, a little bit of motivation and support from me, she was
able to do it.
Now of course thats only one of numerous stories I can tell, people that are
in my Miracles Coaching program are always turning in stories of financial
success because of something theyre doing. But let me tell you another
story that Ive been personally involved with.
Whatever qualities the rich may have, they can be acquired by anyone with
the tenacity to become rich. The key I think is confidence. Confidence and
an unshakeable belief, It can be done, and that you are the one to do it.
Now as you think about that quote, let me tell you the story of another
person. This person was a stranger to me, oh, ten some years ago, a friend
introduced him to me, he was a homeless blues guitar player. And this
homeless blues guitar player was truly struggling. Its one of those great
ironies in the music business where this fellow had 5 albums out, he would
travel Germany and other places in Europe to sold-out concerts, but he
would come home virtually penniless. About the time I met him, he was
introduced as a successful blues musician. But the truth behind the scenes
was that his home was being repossessed, he was living in a trailer, and they
were taking it away.
I remember this friend coming to my house one day, red-faced, either he was
upset, he was angry, he was crying, I dont know what had taken place, but
he was desperate. He needed to make money. I invited him to come to a
seminar I was putting on that weekend called Spiritual Marketing. Its
something I did in Austin, TX many years ago, and it transformed a lot of

lives, including his.
This homeless blues player, his name is Pat OBrien, now today you may
know him because hes online, hes got a mailing list, hes got numerous
products out, hes put on his own seminar nine or ten times by this
recording, his books have become best sellers, hes got an Amazon best
selling book, hes got his own coaching program but when I met him, he
had none of that. None of that.
And again when I tell you stories like that I want you to relate to them. I
want you to realize that if Amy can go from nothing to selling and receiving
$10,000 for her book, and Pat can come out being homeless, successful but
broke blues player, and now be an internet celebrity and successful, wealthy
person in his own right, then anything is possible for you as well.
Now when Pat came to me, he had no clue how to make money online. And
in fact, like a lot of people, he still had issues about deservingness, about
loving and appreciating himself, and about money being bad. He quickly
got over those because, as he said later, he found out what he was doing and
what he was thinking was not working. Was not working, and he was wise
enough to reach out to find some help.
So Pat went to my seminar, and he got this wild idea. He said, Think And
Grow Rich is this wonderful book that came out in the 1930s, its a classic,
but its a big book, its an old book, and it was written in an awkward
writing style that was more fitting for the 1930s but not for todays people,
for todays busy audience. And he had this idea to create a workbook. He
said, What if I created the Think And Grow Rich Workbook, could I sell
that? And he actually went and created the workbook, it was a little PDF,
in other words it was an ebook, and it was basically fill in the blanks. It
asked questions as simple as, Did you read chapter one? What did you
learn? But he also had some multiple choice questions, it was very
interactive, and it was a great way to get people to quickly read the book, get
the essence of it, and then integrate it into their own consciousness by filling
out the workbook.
But Pat wanted to sell the workbook. Now, remember, hes unknown, this is
his first product, hes coming out with it but he doesnt have a mailing list,
so hows he going to sell it? So I said, Instead of selling The Think And
Grow Rich Workbook, why dont you give it away? And he looked at me.
And I said, If you give it away, you can build your mailing list. Your
mailing list is your gold. Your mailing list is whats going to keep you
wealthy from now on.
So he decided to trust me, I think he was still skeptical at the time, but he
said to himself, Well Joes done this, Joe is wealthy, let me learn from my
mentor.
He put up a website, it might have been at thinkinggrowrichworkbook.com,

I actually dont know at this point but you can Google it, but I told my list,
other people told their list, and within a few hours if not a few days, Pat had
his own mailing list. I believe he had 6,000 names on it very, very quickly.
Now why is this important?
What Pat did was put up a very simple website that said, You can have the
Think And Grow Rich Workbook, all you have to do is give me your name
and email address. People would do it. Now Pat could create a
relationship with those people. He would send out a follow-up email saying,
Thank you for asking for the Think And Grow Rich Workbook, here it is,
its either attached or heres the download page for it. He would send
people to it, people would go and read it it, they would feel good about it,
they would learn something. Then Pat would follow with an offer to buy
some subliminals he was recording.
So in other words Pats next product was the Think And Grow Rich audio
subliminals. He would make CDs with the statements from Think And Grow
Rich key concepts put on these CDs at a sound level you consciously could
not hear. This way would speak to your unconscious mind. Pat started
selling those, he actually even came to my spiritual marketing event with a
bunch of them he had made the night before. He later told me he was on his
hands and knees working his machines and his printer in order to make each
CD one-by-one, by hand, in order for him to sell them to my audience the
next day. He did that.
He had a mailing list of 6,000 names, he now has a couple products, hes
now selling those products to the list. Now get this, it gets better. Pat came
out with, I think, 40 products that first year alone. He became an
entrepreneurial madman. Whenever he had an idea for something he
dropped everything and he took action, which is one of the secrets to pulling
the Wealth Trigger.
He started taking action, he started making things happen. Then he

announced his first seminar. He called it the un-seminar, which Ive always
admired because it was implying this is going to be different than other
seminars, its an un-seminar. Because Pat had created a mailing list, because
Pat had a relationship with that mailing list, because those people had
learned to trust Pat through that mailing list, Pat sold out all of the tickets to
the first un-seminar in six hours.
This is the power of wealth. Now obviously theres a lot of key elements
here, theres everything from having a mentor, obviously I helped Pat, but
also Ive tried to help a lot of people in the past that have either refused the
help or just refused to follow the help I was giving. Pat has often said, when
I told him to read a book, he read the book. Ive been in MasterMind groups
where Id give everyone a copy of a book that I thought was very important,
something I was reading that week, and only Pat would be the one to read it.
And also when Pat got an idea, he dropped everything and took action, even
if he didnt know if it was going to work or not.
I also saw that Pat kept taking action. He might have come up with one
product, Think And Grow Rich Workbook, but he didnt stop there. He came
up with the subliminals. He didnt stop there. He came up with other
ebooks. He even came up with a book that started as a joke. He walked in
to a MasterMind that I was in and he jokingly said, Im going to write a
book about the myth of passive income, because theres nothing passive
about creating ebooks and putting them online. It takes work, theres a lot of
commitment, theres a lot of persistence, you have to just keep taking
action. And I looked at him and said, thats actually a good idea. You
dont even have to write that book, all you have to do is write a few emails
and send them to people who are out there writing and selling ebooks and
say Im writing a book called The Myth of Passive Income, would you like
to contribute a chapter to it, and of course you can put your biography there,
you can put a link to your own programs and you can promote what you
want.
Well within a day or two all kinds of people were sending contributions in to
Pats next book, The Myth of Passive Income, which is still available.
So you can see that ideas are everywhere.
Once you change your consciousness and youre okay with deservingness,
and youre okay with loving yourself, and youre okay with money, as the
different ideas come to you and you start taking action, one idea leads to
another, and you start to create multiple streams of income and you start to
create a wealth empire. Pat has done it, you can do it.
But lets keep going with these case studies. Before I tell you the next one,
Henny Youngman once said, Ive got all the money Ill need if I die by 4
oclock. And theres Woody Allen who said, Money is better than
poverty, if only for financial reasons.
Well, lets take care of these issues here. We want you to have more than
enough money, and we want you to have more than enough financial
security so that you are in the world of wealth and prosperity and you stay
there, because its a great place to be. So let me tell you another case study
here.
A year or so ago, the fellow who would help me out with a music promotion
came to me and had lunch. His name is Daniel Barrett, and he told me about
a program he was starting where he would encourage people and train
people and mentor people and record people to come out with their very first
music CD, their first album. Well what Daniel didnt know at the time was
that I secretly wanted to be a musician, I secretly wanted to come out with
my first music CD. He didnt know that, but we were sitting down and
talking and sharing over lunch, he told me his program and I said, Im in.
And I hired him. And within a few months my very first CD was done
called Blue Healer, and you can read about it at HealingMojoMagic.com,
and then a few months after that my next CD, which is my first singingsongwriting CD was done, called Strut, and you can read about that at
GetUpAndStrut.com.
Whats really interesting is that as Daniel and I would meet, he would go

through the different processes that he had learned or created or discovered
to help me become a better musician. And one day were talking and I said,
Well Im struggling with writing songs. Im not sure where to begin, Im
not sure how to really do this, Ive never really written a song in my life, I
dont know how to begin. And he looked at me and said, Its easier to
remember than it is to create. And I thought, What? Its easier to

remember than it is to create.
He then went on to teach me what he calls the Remembering Process. And

this is a technique where you go into the future, past the accomplishment of
the goal, and then you reflect back to how you may have achieved it. So in
other words and example of it might be, as youre sitting here right now, you
want to be wealthy, and you might even visually being wealthy in the future.
Well to use the Remembering Process, you would go past that future point to
another future point where youre already wealthy, in fact youre beyond
wealthy, and youre beyond that defining turning point of where you became
wealthy. And now youre reflecting back and you think, How did I become
wealthy? What did I do? And youre trying to remember how you became
wealthy.
When Daniel was teaching this to me in order to write my first songs, he was
explaining it like this: Your song is already done. Your song already exists.
Its someplace in the future on some other dimension. And what we want to
do is remember it. Its not so much the developing it or creating it or
drafting it or writing it, its trying to tap into its existence in the future, and
were remembering what it looked like. Were remembering what it
sounded like.
Now as Im telling you this story, obviously you can use it for wealth. You
can imagine that right now as youre listening to my voice, you may or may
not feel wealthy. But as you imagine the future, the future you, who is
already wealthy, you can turn around and say, Okay, now Im wealthy, how
did I get here? And you try to remember the different things you read, the
different things you said, the different things you did to bring that wealth
into your reality. Theres no right or wrong here, its an advanced
visualization technique.
Now why is this a case study? Because Daniel told me that this was
something he created. The Remembering Process is something hes done on
his own ever since he was a child. When I went home after my first session
with him where I learned the Remembering Process, I went online and I
Googled it. There was nothing about the Remembering Process anywhere.
Daniel was right, this was something unique to him.
When I went back to see him, I said, Daniel, if this is unique to you, how
com you havent shared it? He said he does, he does through his sessions,
his tutoring, like he was doing with me. And I said, But this is a wealth
income stream. If you turn the Remembering Process into a book for
example, you can be selling this book and this book will bring you
immediate income, and gratification, but it will also bring you new clients
who will probably want to be in your music program. It can be whats
called a lead generator. And Daniel looked at me and it was beginning to
dawn on him that there was a product here.
He wanted to have more wealth, he wanted to have more prosperity, he was

already successful but he would welcome more. And he thought, Well if I
can turn the Remembering Process into a product and sell it, I would
welcome that. He then wisely looked and me and said, Would you be the
co-author? And I say wisely because Ive written 50-some books and have
a track record for success, so if he can get me involved in his book then its
going to be a win for him, a win for me, and a win for all the people that
would end up reading it later. I quickly agreed. I was excited about the
Remembering Process, I know and love Daniel and his work, and so I
wanted to be involved. Together we worked on the book.
Now how did we work on the book? This is also a great secret to getting
things done. It doesnt have to be hard. You can find easy ways to do
things, whatever youre most comfortable with can be the way that it gets
done. With Daniel and I, we simply wrote emails to each other. I would
write him an email and say, Tell me about the first time you ever used the
Remembering Process. He would write back. My question and his answer
would become a page in the book. We would do this repeatedly until we
had enough information that we though, Theres really a book here. I then
turned it into a book proposal and showed it to a couple of my publishers,
and then I was led to an introduction to one of the largest publishing houses
in the world, and we signed the deal yesterday.
Now, look at this. This is another product, this is another income generator,
this is another wealth stream coming to Daniel, and of course, at this point,
to me, and it came about almost by accident. Why was it almost by

accident? Because Daniel was already doing this but he didnt see the
gold in his own back yard. I had to be the one to point it out.
If you notice as you listen to all these different case studies, I am finding
gold and sharing it with the people, and then encouraging them to go out and
promote it, to develop it, create it, and promote it. You can do the same
thing. Through all the different modules, through all these different
exercises, as you remove all the barriers to allowing wealth into your life,
youre going to see more and more opportunities, youre going to see more
and more ideas come into your world. Your job is to be alert and aware to
them. Then you are to act on them and bring them into reality. As you bring
them into realty, you will start to profit from them.
Of course you have to promote them, or somebody you hire has to promote
them, but as you do the wealth will come in. And again, as Ive told you
with these different stories, and as Ive said before in the other modules, it
doesnt matter who you are.
Amy was not a published author, Amy was still in college, Amy was
struggling. Amy didnt know anything about wealth and prosperity or the
internet or ebooks or information marketing or marketing in general, yet she
wrote her first book and sold it. Pat didnt know anything about making
money, Pat didnt have money, Pat was broke, Pat was virtually homeless,
Pat was a musician that was excellent at playing guitar but had no clue how
to make money. Now he has his own online empire. Daniel was already
successful as a musician, hes the lead singer in the band Porter Davis in
Austin, Texas, hes already helped me in the past, and he was helping me
with my various programs, but he wanted more wealth, he wanted additional
streams of income, whats called multiple streams of income, but he didnt
see it, even though the gold was right under his nose. The Remembering
Process was his baby, his idea, his invention, but he didnt know that would
actually become something that could be very wealthy to him, and to me.
With a little encouragement, hes done it.
You can do it too. Go through all of these modules and keep reminding
yourself you are learning to become wealthy. You are loving being wealthy.
You are attracting more and more wealth into your life, and its all
happening right now.
Module 6: Simple Steps to Attract Wealth
In this section were going to talk about three simple steps to attract wealth,
and Im going to give you a bonus step, and Im going to talk about the
nature of money itself.
Money has its own psychology. Almost nobody talks about this, this is
something I had to learn over the years, learn from personal experience.
One of the statements that Ive said in the past that people have quoted many
times is that money likes speed. And you probably heard me say that before.
Its one of three principles or psychologies of money. Its important to
realize that when an idea comes to you, you have to take action on it. And
the sooner you take action on it, and if you can be the first to take action on
it, the faster you will pull in the wealth, you will attract it into your life.
Why? Part of it will be that youre the first market, and usually the public
remembers the first person or company to bring in a product. They dont
usually remember the revisions or the competing company, and of course
there are exceptions to everything, but in general the first to market, the first
to act on an idea, is the first to profit from an idea.
This is almost a metaphysical principle. Im going to call it a psychological

principle, because money likes speed. Say that to yourself. Money likes
speed. Remind yourself, money likes speed.
If you want to attract wealth, you need to be speedy in your actions. If

youve gotten an idea during any one of the modules youve been listening
to here, then you should be writing it down and then taking action on it.
Why? Because money likes speed.
Thats one of the first principles or psychologies of money. The second one
that I want to mention is that money is impersonal. That means, money
doesnt really care who you are. It doesnt care if youre a good person, bad
person, it doesnt care what your past is, your present or your future. Money
doesnt care, money doesnt in and of itself have consciousness.
The good news is that means it can come to you. Money can come to
anybody. Now of course I want you to be ethical, I want you to be sincere, I
want you to do good deeds, I want you to make a difference in your life,
your family, the community and the world. I want you to go for your
highest purpose. But at the same time, remember money is impersonal. If

you see money go to somebody that you think it shouldnt go to, stop
judging. You dont know what the bigger picture is, you dont know who
that person is, what their karma is, what their consciousness is, but you do
know that money is impersonal. Money goes where it wants to go.
Where does money go? Well, it goes, for one place, to those who take
action. That goes back to money likes speed. So money likes speed is on
principle. Money is impersonal is another. And the third is, money likes to
be appreciated.
I love the quote form Arnold Patent that says, The sole purpose of money is
to express appreciation. I love that. Because when you really understand
it, you realize that money is really a tool to express gratitude. When you pay
your electric bill or your phone bill or whatever sort of bill that you have
coming in, what youre really saying is, Thank you for this service. Thank
you for my phone, thank you for my electricity. When you pay your
grocery bill youre saying, Thank you for this food. When you transform
your relationship to money, or your understanding of money, to be one of
gratitude and appreciation, money sort of sits up and takes notice. Money
likes to be appreciated. Money goes to where its appreciated. So I want

you to keep these three psychological or metaphysical principles in mind.
Again, money likes speed. Money is impersonal. And money likes to be

appreciated.
Now lets go even deeper here and talk about some steps to attract money.
The very first one is to focus on money itself. I remember decades ago, Bob
Proctor, whos this grandfatherly-like genius when it comes to attracting
everything in your life, and he was in the movie The Secret with me, he once
told me, Joe, I think youre going to be very successful. And at the time I
wasnt all that successful, but I was starting to go in that direction. But he
said, My gut tells me you havent focused on attracting money.
And I thought about it and he was right. I hadnt given money its respect. I
hadnt given money the attention it was asking for. Remember, money is
impersonal and money likes to be appreciated, money likes speed, but I
dont think I really appreciated money. I think I still looked at it as a
necessary evil.
Now weve talked about that before, because money is not evil, and as soon
as you realize money is good, you free yourself to actually attract it. So
when Bob told me that maybe I hadnt been focusing on attracting money, I
took that to heart, and I want you to take it to heart. I want you to realize
that when you start focusing on attracting money now again, I dont want
you to make this an obsession, but I want you to passionately have an eye
towards the different ways you can attract it. Once you start to focus on
attracting money, you will find the different avenues and ideas to bring it
into your life experience.
Then, of course, as weve talked about in other sections, you have to take
action. Nothing gets done until you do it. Nothing happens until something
moves. Momentum is one of the keys to attracting more money. And of
course as you focus on attracting more money you want to keep your
thoughts and your beliefs positive. Remember to focus on what youre
going to get, focus on what youre going to do, focus on what you are going
to experience. Focus on the fact that you deserve money, focus on the fact
that you are a loving, loveable person. Focus on the fact that with money
you have leverage to make a difference in the world.
Ive often told people, if you want to actually solve world problems, if you
want to make a difference in pockets of the universe that have issues, then
what you do is actually attract more money into your life and then you direct
it where you want it to go. You become a steward for money.
But again, this whole first principle is, you need to focus on making money.
You need to have an eye out for ideas. You need to be looking around for,
perhaps, your ideal job if you want a job, or if you want to be an
entrepreneur, you need to be looking at, How do I bring my business into
reality? Once you tell your brain to look in a particular direct, its job is to
find answers and solutions. Most likely, before you invested in this
program, you were coming from desperation, you were coming from worry,
you were coming from concern. And so your brain was turned on to find
more problems.
In other words, your focus was on how much money you didnt have, that
caused your brain to look for more opportunities to prove that you dont
have more money. Then it became a self-fulfilling prophecy and you didnt
have more money.
The point here is that your brain takes orders, and you separate from your
brain. I interviewed Dr. Jeffrey Schwarz that has a book called You Are Not
Your Brain, and he pointed out that in the field of neuroscience theres
whats called neuroplasticity, and its the realization that you, as a conscious
being, are separate from your brain, youre separate from the rest of your
body. Which means you can mold it, you can reeducate it, you can train it.
You can do this with money.
In the past you might have unconsciously played the role of a victim, and so
finding money or attracting money wasnt part of your reality, because you
had told your brain to find more examples of you being a victim. Well now
you need to take charge and say you want to attract wealth. You will attract
wealth. You are attracting wealth. Thatll cause your brain to turn on its
scanning system and start looking for ways for you to find ideas.
Then of course when the ideas show up, which could occur to you in a
dream, which could surface in a conversation, which could be in a book you
read, could be as a result of listening to all these different modules when
the ideas come up, your job is to co-create it into reality. Your job is to take
action. That sounds simple enough. Its in the doing that makes all the
difference. I dont want you to be a person who nods and says, Yes Joe,
youre right. Yes Steve, youre right. And then not do anything. You have
to take action. You have to be the hero. You have to be the one that sits up
and says, I am now attracting money. I want it for myself, I want it for my
family, I want it for my community, and Im doing it NOW.
Thats the first step to beginning to attract wealth. Focus on attracting

money. Be friends with money. There was a book that came out decades
ago called Money Is My Friend. Thats the mindset to have. When money
is your friend, you are free to allow that friend to bring support and love into
your life. Focus on making money. Thats the first step.
The second step is about saving money. One of my heroes, who I wrote a
book about, is P. T. Barnum, I wrote the book Theres A Customer Born
Every Minute. I love Barnum, I think he was a genius, and one time he
wrote, A penny here and a dollar there placed in interest goes on
accumulating, and in this way the desired result is attained. It requires some
training perhaps to accomplish this economy, but when, once used to it, you
will find there is more satisfaction in rational saving than in irrational
spending.
Yes, were talking about saving. Now theres nothing wrong with spending,
theres nothing wrong with investing, theres nothing wrong with giving,
and Ill talk about a couple of those aspects later. But were talking about
saving right now. You need to put some of your money away. Now
sometimes when you look at your money you think, Oh I dont have that
much, I have all of these bills to pay. Then what you realize is that more
money is coming.
The problem a lot of people have with saving is that they think what they
have in their hand is it. Thats a very limited view of the world. That is not
an abundant mindset. Its not a prosperity mindset. Its actually a scarcity
mindset. But when you start to realize is that more money is going to come
to you, obviously what you have in the bank or in your pocket or your purse
right now isnt it. It might feel like it, but surely life is going to unfold, the
world is going to keep spinning, the future is going to come and more money
is going to come with it. Especially as you go through this program and you
do all of the exercises you are changing your consciousness. So more
money is coming. Dont wait. Start saving right now.
This is a form of responsibility. Money likes to be appreciated it. Show

money that you love it by giving it a good home. Go ahead and open a bank
account or in whatever way feels right to you, put aside some money, just a
little bit. Whether its 30% or 20% or 10% or 5%, whatever feels right to
you, you need to know where your money is going. Put some money into
saving and you can watch it grow. The universe likes to see money being
taken care of. So when you spend money on things that make you happy
and things that are necessities and things that are survival, the bills and so
forth, thats good. But also put some money aside, develop a plan for your
future. Its amazing that the more money you start saving right now, the
more money youre going to have in the future.
And yes, I know, the banking and savings system and the percentages they
give are very low as I make this recording to you, but that doesnt matter.
The point is, psychologically youre telling yourself that you have enough
money to spend and to save and to invest and to give.
When you psychologically give yourself this message, then your body and
mind realizes, Oh, were in the flow of life. Were in the flow of
prosperity. Were in the flow of wealth. More can come to you. When
you feel like you cant save, what are you really telling yourself? Arent you
saying there isnt enough? Arent you saying in some respect that you dont
trust or have faith in the future? Arent you saying that money is limited?
Those are not the messages you want to give yourself.
If you really want to attract money, you have to be friends with money. You
have to trust money. You have to have faith in money. So, start saving.
Thats the second step for attracting wealth. The first is of course to start
focusing on making money. Make that part of your daily activities. Again,
its not an obsession. Its a passion. You are passionately looking for
opportunities. When you see them, you act on them. As money comes in,
one of the things you do with it is you save it.
So whats the third thing? Alright, the third way to bring more wealth into
your life is to invest money. When I was in Australia the first time, I met
Winston Marsh, whos this loveable eccentric marketer over there, and we
were having coffee and he told me he learned how to make money, and now
he was learning how to make his money make money. And I love that.
Thats all part of the game, thats all part of leverage, thats all part of
looking beyond the immediate survival most people project onto money.
We go way beyond it and we realize, Oh, moneys good, moneys coming
into my life, moneys being circulated, moneys wonderful, here it is in my
life, Im saving some, Ive got to focus on making money, and now Im
going to invest some.
As you invest money, you can make it grow. You can make it grow even
faster than when you save it. You can make your money grow by smartly
investing in things that can pay off.
Now, of course Im not an expert in investing and I cant tell you what
stocks or bonds or anything to go and indulge yourself in. Who can? Well,
maybe Warren Buffet. Warren Buffet says, Why not invest your assets in
the companies you really like. As Mae West said, Too much of a good
thing can be wonderful.
I love that. You know, Dan Millman also said, Money is neither my god
nor my devil. It is a form of energy that tends to make us more of who we
really are, whether its greedy or loving. And let me give you another
quote, because I think these are great triggers for mental thinking. Julia
Cameron said, What we really want to do is what we are really meant to do.
When we do what we are meant to do, money comes to us, doors open for
us, we feel useful and the work we do feels like play to us.
Now when the money starts coming of course, you need to save it, and you
need to invest it, and you need to do one more thing which Ill tell you in a
moment. When it comes to investing, I say find somebody you trust, a

financial advisor, somebody that can direct you to take care of you funds.
Now again, this is a trust issue, because you might be thinking, Well how
do I find such a person? Or Ive heard so many stories of people that were
ripped off by accountants or CPAs or wealth advisors that I dont know who
to trust. Tell your brain to find the person or persons that are going to have
the highest ethical value to you and allow your brain to bring that person to
you and you to that person. The point being, investing is something that you
may be interested in learning, but for most people, like myself, I dont want
to learn it, I want to be directed in how to do it.
So investing your money is another step to being able to attract more wealth.
I suggested there was another step beyond that, so what is that one? Let me
give you a hint with a quote from Richard Foster: Giving with glad and
generous hearts has a way of routing out the tough old miser within us.
Even the poor need to know that they can give. Just the very act of letting
go of money, or some other treasure, does something within us. It destroys
the demon greed.
Use, the next step, which I think might be the most powerful of all, is giving.
Edgar Tolle said, You cannot receive what you dont give. Outflow
determines inflow. And maybe let me add another quote from Wayne
Dyer. When I chased after money, I never had enough. When I got my life
on purpose and focused on giving of myself and everything that arrived into
my life, then I was prosperous.
Oprah said, I dont think you ever stop giving. I really dont. I think its an
ongoing process. And its not just about being able to write a check, its
about being able to touch somebodys life.
I think giving is what you need to do right now in order to attract more
money. Now Ive written about this in my book Attract Money Now and
Ive talked about this in other places, I even have a book called The Greatest
Money Making Secret in History. And what is the greatest money making
secret it history? Giving.
But most people are resistant to giving, they hear about it like I did when I
was growing up, and think, Oh Im hearing this from people who want me
to give money to them. Its a scam, Im not going to do it. And as long as I
resisted giving, I was broke. Maybe when you look at your own life you can
see the same thing.
We need to give. Its a biblical principle, it seems to be a principle of the

universe, it seems to be a psychological principle, it seems to be a
metaphysical principle, and it seems to be a principle of money itself.
Money feels appreciated when its given away to somebody who appreciates
it.
When I talk about money, I tell people to give at least 10% of what comes in
to wherever you receive spiritual nourishment. That means if you were
inspired by an author or you were inspired by a waitress or you were
inspired by a nurse or you were inspired by a relative, it doesnt matter,
wherever you were inspired, give money there.
Sometimes people write and say, Oh I love the idea of giving, and I love
the idea of giving to wherever or whoever I was inspired, but I dont know
who inspired me recently. And I say to myself, and often to them, Youre
kidding yourself. You know when youve been inspired and you know who
inspired you. Youre not being honest with yourself because youre dodging
the moment to give. Youre telling yourself, Well, since I dont know
where to give, Ill just hold on to this money and give some other time. No,
it doesnt work that way. If you really want to attract money and attract it
faster, start giving. Start giving today, and start giving it to wherever you
receive spiritual nourishment.
So heres an exercise: stop and asking yourself, where have I been inspired
today? Or yesterday. Were you inspired by something you read, were you
inspired by something you saw, where did it come from? Who inspired
you? Where did the statement or the story or the technique, whatever the
inspiration was, where did it come from? Then, give 10% of your money to
them. Now. Today.
Theres a rule of thumb in psychology that says the window you receive
through is made by the window you create by giving. If you want a bigger
window to receive more, you have to create a bigger window by giving
more. I have seen so many people have so much more money rush into their
lives when they started giving that I no longer doubt this principle. I did, I
admit I doubted it when I first heard it, back when I was homeless and back
when I was in poverty, I resisted it. And thats when I was homeless and in
poverty. When I started to experiment with it, giving just a little bit because
I was being stingy and I didnt trust the principle and I didnt trust the
universe, I would give a little bit back. And as I started to expand and give
even more, even more would come back.
Today Ive given tens of thousands of dollars to individuals and

organizations and money comes back in the most unexpected ways, in the
most wonderful ways, and many times more than what I gave.
So its really important to start to realize, right now, in order for you to
attract more money, the steps you have to follow include focusing on
making more money, making that part of your commitment, part of your
goal. And again, its coming from passion, not obsession. Just focus on
How can I bring more money into my life, where are the ideas, where are
the opportunities? The second thing is to focus on saving money. This can
be put anywhere you want to put it, but lets start being responsible. Yes,
keep an eye on your spending, maybe even keep a written inventory on what
youre buying, but also keep an eye on your saving. Are you saving? If not,
begin right now. Begin today. Even if its a small amount, put it someplace,
watch it grow. The third thing to attract wealth is to start investing your
money. Go ahead and hire an investment counselor or whatever you need to

help you make the wisest decisions with investing money. Then of course I
want you to focus on giving money. And to me this is probably the most
powerful thing you can do, and you can do it right now, you can do it today,
just think about where youve received inspiration and divide of 10% of the
money you have in your bank or your pocket or purse and give it away right
now. This puts you in the flow and it teaches you that money is coming to
you and going from you. It puts you in circulation.
And then also, remember the psychological principles behind money.

Money likes speed. When you get an idea, act. Act now. Money likes to be
appreciated. Remember Arnold Pattons quote, The sole purpose of money
is to express appreciation. And remember, money is impersonal. Its not
staying away from you because it doesnt like you, it has stayed away in the
past because of your beliefs about deservingness, love, and about money
itself. Now that you feel you deserve money, now that you love yourself,
and now that you know money is good, money will come to you. Why?
Because money is impersonal.
So the more you reflect on all this, the more you take action, the more you
go through the various processes on all the different sections of this advance
Wealth Trigger program, the more you will attract wealth right now.
Henry Ford said, If money is your hope for independence, you will never
have it. The only real security that a man will have in this world is a reserve
of knowledge, experience and ability. Everything youve been getting in
this program is designed to give you that knowledge, experience and ability.
Now its up to you.
Go through this program again, do all of the exercises and processes from
Steve and from myself, anchor them, make them part of your body-mind
experience. Know that you deserve money. Know that you are loveable.
Know that money is good. Know that the wealthier you are, the more you
can make a difference in your life, your familys life your communitys life,
the countrys life, and the worlds life. You can do this. This is your
calling. This is your obligation. This is your moment. I believe in you. Go
for it.
Module 7: Review of Wealth Trigger and Self-Hypnosis

Hi, Im Steve G. Jones, Clinical Hypnotherapist, and I want to tell you a
little about myself before we get started. Ive got a bachelors degree in
psychology from the University of Florida, a masters degree in education
from Armstrong Atlantic State University, and doctorate in education from
Georgia Southern University. Im a certified clinical hypnotherapist, a
member of both the American Board of Hypnotherapy and the National
Guild of Hypnotists, and Im President of the American Alliance of
Hypnotists. Im the Director of the Steve G. Jones School of Clinical
Hypnotherapy, I also serve on the Board of Director of the American Lung
Association in Los Angeles. I have over two decades of experience in
hypnotherapy, and I still maintain a busy practice and teaching schedule
because I see clients and teach classes worldwide.
My client base consists mainly of people who want to lose weight, stop
smoking, or gain confidence. Other clients include sales teams interested in
boosting motivation and increasing income, also singles looking for love,
insomniacs desiring proper sleep, and actors desiring more confidence for
their next audition. When I travel to see clients and teach hypnotherapy
classes around the world, I visit such places as Tokyo, Japan, Barcelona,
Spain, Paris, France, London, England, Montreal, Canada, Los Angeles,
California, and New York, Just to name a few.
By he way, since you have an interest in hypnosis, perhaps you would be

interested in becoming a certified clinical hypnotherapist. Its very easy to
do. All you have to do is go to my website, BetterLivingWithHypnosis.com,
and click on hypnosis classes at the top. You can either train in person or
online. After the training, youll be added to our directory of certified
clinical hypnotherapists and youll receive a certificate.
I was fortunate enough for many years to have my office in Beverly Hills,
California where I worked with such wonderful people as Tom Mankiewicz,
the writer of Superman, and Jeraldine Saunders, the writer of the Love Boat,
and many other celebrities. I have been interviewed on CNN, Fox News,
and appeared on TrueTV. In addition to having my own hypnosis TV show.
With my over 20 years of experience, Im happy to share with you both
techniques that I have developed and learn which can help you improve your
life.
I encourage you to visit my website, BetterLivingWithHypnosis.com. There

you will find my lifes work. 22 books on hypnotherapy, over 3,000
hypnosis recordings available as downloadable mp3s or CDs, and these
recordings will program your mind to achieve goals in such areas such as
weight loss, motivation, and stopping smoking. I also have audio books,
such as this one, where I am talking to you and sharing with you in a very
dynamic way, techniques that you can use to improve your life and the way
you do things.
The reason Im telling you all of this is not to impress you, but to impress
upon you that I, your teacher, am very capable, and I know what Im talking
about. Im also very happy for the opportunity to share this information
with you. So rest assured that you are in good hands and lets have some fun
as we now expand your knowledge. I wish you well in all of your
endeavors, and please be sure to visit my website,
BetterLivingWithHypnosis.com.
Welcome to the next level. My understanding is that youve already gone

through the Wealth Trigger, youve learned the information that Joe and I
had to share with you, and youre ready for the next level. Also youve
already listened to Joes next level information, you already know what Joe
has to share with you about what you can do take things up a notch even
higher. Now, Im going to share with you my advanced information, my
Advanced Wealth Trigger information is going to take you from where you
were and elevate you to the next level.
So lets start with a review. Lets start with where we left off last time,
because when I talked to you last time, we talked about hypnosis, how to use
hypnosis to empower yourself, to make some changes in your life, to move
forward, to move ahead. And I gave you an education in the Wealth Trigger
about how to use hypnosis to make financial changes in your life.
So, rather than have you review the entire program, lets go ahead and
review right now. And if for some reason youre listening to this program
and you havent listened to the basic Wealth Trigger, well I encourage you
to listen to hat and to go through that program. But if you havent thats
okay, Im going to catch you up right now, Im going to bring you up to
speed no matter what.
In the basic Wealth Trigger program I talked about your subconscious mind
and how important it is to program your subconscious mind. I talked about
the fact that your subconscious mind holds the key to your financial success,
and you can make all the changes consciously that you want, you can wake
up, you can think to yourself, Im going to change, Im going to be more
wealthy, Im going to make more money, but it really doesnt matter unless
you program yourself from the ground up.
Meaning, reprogram your subconscious mind. Because your subconscious

mind is what gives you the clues during the day to do things or not do
certain things, to take advantage of opportunities or let them slip through
your fingers. Thats all based on your subconscious understanding. How
worthy do you feel of opportunities? How fit do you feel financially to take
advantage of opportunities that come your way? If youre subconsciously
financially fit and ready to accept change into your life, then you go for it,
just like if youre physically fit and someone says, Hey, do you want to go
for a jog? You say, yes, lets go! Im physically fit, this isnt going to
wear me out, this is going to energize me.
So when youre financially fit, subconsciously you are prepared to jump on

opportunities, to really go for it, and that all comes down to your
subconscious mind.
You see all of us, each of us, every day of our lives, have opportunities.
They show up through the internet,, they show up through friends emailing
us, they show up through physical opportunities. Lets say we go to a
seminar and someone makes an offer to us, a financial offer that might
actually benefit us, and do we take advantage of those opportunities? Do we
act on them? Now Im not saying that all opportunities are outstanding
opportunities, but some of them are. An dif you are fit financially, if your
financial fitness is up to par, then youll be ready to act on those.
So, sometimes, its not a matter of getting new opportunities in your life, its
a matter of seeing the opportunities that are constantly showing up anyway.
These opportunities have been coming at you all the time. Youve probably
just been saying, Well, thats not for me, or well, I dont know if that will
work out, or well, I dont know if Im worthy of that. By reprogramming
yourself subconsciously, you act on financial opportunities. You see an
opportunity or you hear about it and you take action, you move forward with
it, you make something happen.
So lets go ahead and review the basic program, Wealth Trigger, which you
may or may not have listened to, or if you did listen to it and go through it, it
may have been awhile. So lets review and get you up to speed no matter
what the situation is. Im going to review my part of the basic Wealth
Trigger, the hypnosis part, you learn how to do hypnosis, you learn how to
create a hypnotherapy session. Hypnotherapy means youre changing
yourself, youve got change built into it. You can put yourself into hypnosis
without doing any therapy at all if you want to, you can just bring yourself to
a hypnotic state and bring yourself out. But a hypnotherapy session is where
you actually cause a change to happen, and that happens in the script, which
well talk about in a moment.
There are five parts of a hypnotherapy session: the induction, deepening,

script, amnesia and trance termination.
The induction is about ten minutes long, and you can make your own
recordings. You want to use your hypnotic voice, you want to slow down
the way youre talking, and smooth everything out, so you avoid talking
quickly, and then slowly, and you avoid high-highs, and low-lows, you keep
everything monotone, ad you keep everything at a smooth pace. Because
you dont want to have a recording thats going to jar you, dont want a
recording thats exciting as if youre at a seminar, you want something thats
soothing as if youre going to sleep. You can listen to it in your bed at night
and program yourself to go to sleep at the end of it. Or, if you want to make
a recording that will wake you up at the end of it, you can just tell yourself at
the end of the recording to come up at the count of three. But well talk
about that when we get to trance termination, thats how you end the trance.
So when you start off your hypnosis recording to program yourself for
wealth, first you need to decide what you want to work on. Thats the most
challenging part, figuring out what you want to work on. And hopefully you
have some clear ideas of what you want to work on, because hopefully
youve gone through the Wealth Trigger worksheet, which is also in the
basic program. The Wealth Trigger worksheet helps you get clear on your
intentions by making them compelling and powerful as Joe says, and
identifying your challenges and your short-term goals and your long-terms
goals, and you can develop all of this into the script portion of your
hypnotherapy session. And again, well talk about the script in just a few
moments, but lets talk about the induction first.
The induction is what induces the hypnotic state. It gets you from where
you were in your everyday life, doing whatever you were doing, to being in
hypnosis. Its causing that transition, and so youre using your monotone
voice, youre smoothing everything out and slowing it down, avoiding
talking too quickly, avoiding high-highs, and just smoothing everything out.
And while youre talking like that, you want to talk to yourself about a
relaxing scenario.
Maybe the beach is relaxing to you, maybe a walk in the woods is relaxing
to you, maybe driving a car is relaxing to you, maybe theyre all relaxing to
you, but you choose one for the story of the induction. And the induction is
designed to get you into this fantasy place, a walk on the beach that isnt
really happening, or a walk in the woods that isnt really happening, or a
drive in a car on a beautiful road that isnt really happening in that moment.
Its just a fantasy that youre creating in your mind, thats the induction. But
it becomes real for your body because you involve all the senses: sight,
sound, smell, taste, everything you can evolve. Colors, the sound of the car,
the sound of the waves, the color of the sky, the blue sky, the white wispy
clouds, you evolve all of that, and you create something that you mind can
relate to, because youve experienced those things before, so physiologically

your body starts to slow down, to relax, as if youre really on that beach, or
really on that relaxed rive, or youre really walking in the woods, and so you
begin to relax. Thats the induction, and it lasts about ten minutes, and it
involves all of the senses.
The next part of the hypnotherapy session is the deepening. The deepening
is going to be about five minutes and it uses three different components all
together, three different things are happening. Theres something going
down, theres a downward motion, either youre walking down a hill, or the
sun is setting, going lower and lower, I realize of course that its actually the
earth that moves and not the sun, but it appears as though the sun is moving
down, so we use downward motion. A pebble being thrown into a lake, or
youre out walking in the woods and it drifts down to the bottom of the lake
slowly, thats downward motion. So weve got downward motion, the sun,
or you walking down a hill, or a pebble drifting down to the bottom of the
lake, any downward motion will do. Downward motion of yourself or
something else.
And weve got counting, counting from ten to one as this is happening,
youre counting it down, counting the pebble down, counting the sun down,
counting yourself down as you walk down the hill, and youve got relaxing,
more and more deeply. So as the sun is setting, going down, youre
counting down from ten to one and youre going down in your mind, youre
relaxing more and more deeply. And so you set all of this up, you tell
yourself, in just a moment, in the woods, Im going to walk down a hill, Im
going to take ten steps down this hill, by the time I reach the number one I
will be at the bottom of the hill because the lower I go the lower I count, and
the lower I go the more I relax. Of course you would be saying this much
more slowly, using your hypnotic tone and your hypnotic voice. The lower I
go on the hill, the more I relax, the lower the numbers go, and then you just
count yourself down the hill. Or you set it up so the sun is going to set as
you count from ten to one and so you just count the sun down from ten to
one, or you set it up so the pebble is going to drift to the bottom of the lake,
pebble that you just tossed in the lake is going to drift to the bottom fo the
lake and perhaps rock back and forth on its way down and as it does youre
counting from ten to one.
It doesnt matter if its realistic or not, it doesnt matter that a pebble would
actually drift down more quickly than you counted down, it doesnt matter
that the sun would set more slowly than youre counting, it doesnt matter.
Remember, this is a fantasy that youre creating. You dont even need to be
on a real beach, you can create the beach in your mind, it can be a fantasy
make-believe beach if you want, or a composite of different beaches youve
been to in your life. Ive been to a lot of different beaches and I find
something fascinating and relaxing about all of them, so I want to use all of
them when I imagine myself at the beach, I want to use the best of every
beach that Ive been to. And so I do that, its a fantasy, its okay to do that,
youre just imaging it, youre using it to help you relax.
By the way, whether you say you or I doesnt matter, so if you say, you
are relaxing more deeply, or you say I am relaxing more deeply, it doesnt
matter your choice, same effectiveness either way.
So far youve got the induction, which is about ten minutes, of you
involving all of the senses, just creating the scene, relaxing the scene, then
the deepening, which is about five minutes, could be less, of this downward
motion happening, this downward counting happening, and you relaxing
more deeply. Then comes the script, the most important part. The script is
where all the power is, without the script, it would just be a hypnosis session
and not a hypnotherapy session. The script is where all the therapy is, thats
where the change is.
So in the basic Wealth Trigger you have a lot of scripts. You have scripts on
financial wealth, abundance, all kinds of things that relate to getting yourself
financially fit and having more money. Beyond that, having an abundance
of money, having more money than you need so you can be helpful to
others, so that if something does happen, youre ready. Youre not living on
your last dime, you have financial reserves. And thats where Joe and I want
you to be.
You have all the scripts, go back to that program and use those scripts, you
can modify them to make them relevant for what you, you can use them and
modify them to make them relevant to what youre going through right now.
What are you doing right now? How much money do you personally want
to make next year? You know that number, I dont know that number, but
you do, so you can put it into your own hypnosis recording.
So the script can be about ten minutes long, you can make it shorter if you
want, but you want to make sure that you program yourself during the script.
You dont need to use flowering language any longer when you get to the
script. In the induction you want to describe everything, to involve all of the
senses, to make it as real as possible, to make it interesting but not exciting.
You dont want to over-stimulate yourself in the induction, you dont want
to get exciting about something going on. You want to have a calming
experience, but you want it to be beautiful at the same time.
In the script, youre no longer concerned with flowering language thats

descriptive, the beautiful blue sky, the relaxing waves that you can hear and
so forth, youre just programming yourself in the script. So in the induction
and deepening, youve got some flowering language going on; in the script,
you want to just get down to business and program yourself. You always
state things positively in the script, you avoid words such as dont and cant
and wont, you avoid negative wording, and you keep things very direct.
For example, if youre creating a script for yourself to make $100,000 next
year, lets say thats your goal, I dont know where youre at financially but
lets say thats your goal, you want to make $100,000 next year. You would
just simply say in the recording, I will (or you will, it doesnt matter) earn
$100,000 next year and then you can go into detail about how you will earn
that. Because you know the details of your life, you know how you earn
money. Lets say you want to earn $5M next year, youd say, Ill earn $5M
next year, I will do it by and you list what you do. And its best if you
mention the year, what year is next year? Mention that in your recording so
that your subconscious mind knows thats the year, that way you can use the
recording even when you get into that year, because throughout that year
youre going to want to use it as well from time to time.
Now hypnosis recordings are best if used for three weeks in a row, 21 nights
in a row, or days in a row, but you can use them again occasionally as a
motivator. Every now and then you can listen to it for a few nights in a row
just to pump yourself up, especially if its a long-term goal. And whats
even more powerful than that is making recordings that have to do with your
short-term goals. Yes, you want to make X amount of money next year,
however there are probably some short-term goals you probably wont get
all of that money on December 31 of that year. You probably get the money
little by little throughout the year, which means you probably have short-
term goals, a goal to get $10,000 or $20,000, or a half a million dollars at

some point in the year.
So the more specific you are the better. Thats what the script is all about,
programming yourself for success. Perhaps in your financial picture you
have a job interview coming up, or youre going to a meeting where youre
going to potentially have a customer sign a contract, you can make a
recording for yourself to program yourself to have success in that meeting.
It doesnt mean youre going to have success in that meeting, it means that
youre going to be as prepared as possible, youre going to program yourself
for confidence, youre going to program yourself for believing in yourself,
youre going to program yourself for accepting good things into your life,
accepting wealth into your life, because its beneficial for you and others.
And so youre going to do all you can on your side to make it happen. You
dont control the universe, keep that in mind. You control yourself. And the
more control you have over yourself the more power you have. When you
think about it, thats all the power you ever have is the power you have over
yourself. That power can radiate outward to effect other people in a positive
way and to influence them. That power can radiate outward to influence
other people, and when you influence other people then your power is
helping you accomplish your financial goals.
So realize your control of the universe and of situations has to do with self
control. The more power you have over yourself, the more influence you
have. The more influence you have, the more likely you are to achieve your
financial goals.
So thats the script. Put it all in there. Everything that you want to
accomplish, put it in there.
Next I amnesia. Now you might think, Why would we want to have
amnesia? We just programmed ourselves for success here, making things
happen, getting money, being successful amnesia? I want to forget
everything? Well, you want to scramble the access that your conscious
mind has to that. Now, you are the one making the recording so youre
going to have some memory of it anyway because you took the time to
properly write it out and to record it and so forth. So youre going to have
some memory of it, but over time that memory will probably fade. And
putting amnesia in is going to help with that fading process.
Youre not causing your subconscious mind to forget, youre causing your
conscious mind to not be able to retrieve that information. When I was
studying cognitive psychology as a graduate student at the University of
Florida, there was a lot of research going on about retrieval and memory,
short-term memory vs. long-term memory, and its at that time that I became
very interested in the concept of programming the subconscious mind to
receive information and hold the information and act on the information
while the conscious mind was unaware of it. This is very powerful. You
can go to a stage hypnosis show and see this acted out, you can see people
eon stage, doing silly things having a good time, and you may think, Well,
thats not real, theyre just pretending. Well you would be surprised to
find out, perhaps that is real. Those people are selected because theyre very
suggestible.
So its similar to that process. Many times after a stage hypnosis show the
participants dont remember what happened. So rather than programming
ourselves to do funny things on stage, were programming ourselves to have
financial abundance. And having our conscious mind remember it isnt
going to actually do any good because we may start to overanalyze it, we
may start to think, Well I dont know about that, I dont know if Im really
ready to be rich, I dont really know if I can accept that, my parents never
had much and I dont know if I should have a lot either. Thoughts like that
start to seep in and undo the programming, thats why amnesia works.
So its an attempt to scramble the conscious recollection of the subconscious

programming. It doesnt mean youre going to wipe out anything, it just
means youre going to scramble the access to it that your conscious mind
has. So youre going to avoid over analyzing it. And amnesia is very simple
to do, you can say something to this effect: I can choose to either
remember to forget this hypnosis therapy session, or forget to remember it,
the choice is mine. Now what have I done there? Ive created whats
called a double bind. I can either choose to remember to forget or forget to
remember. In either case, Ive chosen to forget. So a statement as simple as
that has a lot of power and can cause the scrambling effect that were
looking for.
Now remember, Ive limited it to just the hypnotherapy session. I havent

said that Im going to forget everything, Im just going to forget that
hypnotherapy session. Then comes trance termination.
Trance termination is ending the trance, youve got to end the trance, youve
got to wrap it up. Either you can have yourself come up to the count of three
if you want to make a recording thats going to wake you up at the end of it
so you can get on with your day, or you can tell yourself youre going to
continue sleeping. Now the stages of sleep and hypnosis are the same.
Same scale. They are identical. So when you fall asleep during a
hypnotherapy session, it doesnt matter, youre still on the hypnosis scale. If
you fall into the Theta or Delta, which are deep states, theyre states of state
but theyre also states of hypnosis, so it doesnt matter. So if you fall asleep
while listening to your recording, it doesnt matter, its fine, youre still
going to retain the information. Also if youre aware of the information
being said during the recording, its okay, because Alpha, the lightest state
of hypnosis, is a state in which you can be aware of whats going on.
Youre measurably in hypnosis, your brain has measurably slowed down.
But you can drive a car in Alpha, the lightest state of hypnosis, you can
vacuum while in Alpha, you can take a shower. We do a lot of things
throughout our day in Alpha, the lightest state of hypnosis, without even
realizing it.
So my point is, whether youre aware of the hypnotherapy session or

whether you fall asleep, its okay, youre still at least in Alpha during it, just
by virtue of lying down on a bed and relaxed youre in Alpha. Now
remember you never do hypnotherapy in a moving vehicle, you never play a
recording for yourself in a moving vehicle, thats hypnotic in nature. You
only listen to your recording when youre alone and safe and no ones going
to disturb you and youre lying down or sitting in a chair, so if you were to
fall asleep and you were to lean one way or another you wouldnt fall out of
a chair or off the bed or anything like that. Youre stabilized in other words.
Lying in your bed, in the center of the bed, is great. Lying in a chair thats
got arm rests on either side is great.
So trance termination, either youre bringing yourself back up to the count of

three, or youre telling yourself youre going to continue to sleep and wake
up in the morning. It depends on when youre going to use your recording.
Do you want to use it in the day, in which case youll count yourself up, or
do you want to listen to it at night, in which case youll tell yourself to drift
in to a peaceful sleep and wake up in the morning.
Now if you want to bring yourself up at the end of the recording you need to
do it slowly to the count of three. One, coming up feeling very good, two
and you raise your voice level, your volume two, coming up even more, at
the count of the next number I will be wide awake and completely out of
hypnosis, alright now, three, eyes open, wide awake and completely out of
hypnosis. See how my voice elevated and went up with each number?
And thats a hypnotherapy session. You can make recordings for yourself as
often as you want, every three weeks you can make a new recording if youd
like, you can program yourself for financial success.
So lets take a look ahead now. Thats the past, you know how to do
hypnotherapy sessions, I just wanted to review it with you because you can
continue to make recordings for yourself. Very powerful information.
Technology is going to be priceless, literally priceless for you, its going to
be extremely valuable for you.
But lets take a look at the advanced techniques that youre going to learn in
this program. These are techniques that I teach in my advanced
hypnotherapy certification program, but Ive incorporated them into this
program and made them specifically about wealth. Im going to teach you
how to use those techniques that I use in my advanced class and use them for
yourself to make money, to become wealthy, to become financially
abundant.
So, what are you going to learn? Well, youre going to learn how to use the
pendulum to determine your wealth barriers. Its not magic, its not even
metaphysics, the pendulum access information from your subconscious mind
and its a very scientific method. So youre going to use a pendulum to
access information from your subconscious mind. So youre going to need a
pendulum, you can either buy a pendulum or you can make a pendulum, you
can just tie a string to a pen and use that as a pendulum. Or you can have a
pendulum thats a nice polished stone thats hanging on a change, thats
what I have as a pendulum. It doesnt matter, a pendulum is a pendulum,
its a weight suspended by a string or a chain. So were going to use that to
determine your wealth barriers.
Then youre going to learn about post-hypnotic suggestions for wealth,

youre going to learn how to program yourself for wealth using post
hypnotic suggestions. Im also going to talk about metaphors. Metaphors
are stories that parallel whats going on in your life, and theyre useful in
hypnosis and programming yourself hypnotically. Because youre not
directly telling yourself whats going to happen as you would in a regular
script, youre using a metaphor. So a metaphor is used where theres some
sort of resistance to a regular script. The regular script isnt working, you go
to a metaphor.
And were going to talk about analog marking to embed wealth commands.
Analog marking is a fascinating technique that comes to us from the world
of neuro-linguistic programming, so Im going to teach you about that and
how to use it for programming wealth commands. And Im going to share
with you how to allow wealth into your life and how to overcome fear of
success and fear of failure.
So get ready to jump in and learn advanced hypnotherapy techniques that are
going to help you program yourself for financial success. Join me in the
next module as I teach you how to use the pendulum how to determine your
wealth barriers and how to overcome them.
Module 8: Using the Pendulum to Determine your

Wealth Barriers
Welcome to the module thats going to teach you how to use a pendulum to
discover and to break through your wealth barriers. Now in order to go
through this chapter, I want you to have a piece of paper and a pen handy.
You can use a computer with a spreadsheet if you want to get elaborate, but
you really dont need anything that fancy, you can just use a piece of paper
and a pen. And the reason I want you to have a way to record information is
because you are going to be getting information from your subconscious
mind, youre going to get answers to questions, youre going to finally find
out in this module whats been holding you back. You can wonder about it,
you can ask friends about it, you can think about it, but Im going to teach
you a way to find out this information immediately so you dont have to wait
any longer.
What youre going to need in this module as I mentioned in the previous

module is a pendulum. Now it doesnt have to be a perfect pendulum, it
doesnt have to be a store-bought pendulum or a pendulum you bought
online from a store that sells metaphysical objects, and thats usually where
you find pendulums by the way, but what were going to do is scientific.
There are no spirits involved, theres no metaphysics involved, its very
straightforward science. But first youre going to need a pendulum.
And a pendulum can be a polished rock with a point on the end at the end of
a nice chain, that can be a pendulum, it can also be a pen thats tied to a
string. You want the string or the part that swings, the string or the chain, to
be about 6 long and you want the weight of the end of it to be substantial
enough so that it pulls the string or the chain when its at rest. So in other
words the string or the chain or the thread is not kinked, its fully extended.
There have been times when I didnt have access to a pendulum when I
wanted to use one when I used studio headphones. Studio headphones come
with a cord attached to them, and I just held the cord and dangled the
headphones, I dangled them 6 below my fingers, approximately. And you
want to make sure that it can swing freely.
Now this pendulum is going to be used to gather information from your

subconscious mind, so information that you already have that you dont have
conscious access to because its in your subconscious mind, youre now
going to have access to consciously. The pendulum provides a
straightforward way of finding out information and it shows you in a

physical way the answer yes or no to your question.
So, lets talk about calibrating the pendulum. I want you to first of all stop
listening to this recording until you get a pendulum. Get a pendulum, get
something that you can suspend, some kind of weight that you can suspend
from a string or rope or a chain, and I want you to have it ready. Now what I
want you to do with the piece of paper, not the piece of paper that youre
going to write the answers on, but a different piece of paper, I want you to
write a plus sign. Just draw a plus sign. Make it approximately 5x5, and I
want you to label one of the lines, and it doesnt matter which one, label one
of them yes and the other one no. Now I want you to hold the pendulum
over where they cross, where the two lines meet, hold the pendulum right
over that. I want you to ask several yes or no questions.
I want you to ask questions that you know the answer to. This is called
calibrated the pendulum. When we calibrate something we use the quantity
that we already know. For example, if you wanted to calibrate a scale, the
kind of scale that you use to weight something, you calibrate it by using
weight that you already know the weight of, you already know that this if
five pounds or then pounds or half an ounce or three ounces, you already
know what this weight is. Youre putting it on the scale and asking the scale
if it knows. Thats the same concept when we calibrate a pendulum, were
asking questions of the pendulum that we already know the answers to.
Now were actually asking ourselves, the pendulum is not anything magical,
it doesnt have any forcefield around it, its not channeling the universe, its
just giving you answers from your subconscious mind. Your hand is going
to cause the pendulum to move. The thoughts that you have in your
subconscious and are going to be transmitted from your brain down your
spinal cord to your arm to your hand, and theyre going to make the
pendulum move. Its as simple as that.
However, youre not going to be aware, in most cases, youre not going to
be aware of the actual movements of your hand. Your hand is going to
move so slightly that if you were to look at it you probably wouldnt detect
its motions, theyre going to be that slight, but theyll be enough to move the
pendulum.
So lets get back to calibration. Youve got your pendulum, youre holding
them over where the lines meet each other, youve labeled one of the lines
yes and the other one no, meaning that if the pendulum were to swing
along one of the lines that says yes, that would mean the answer to the
question is yes. If it were to swing along the other line thats labeled no
that would mean the answer to your question is now. However we still
havent calibrated it, so hold it over where the lines meet and ask a question
to which you already know the answer. A question such as are you sitting
down, so you would phrase it like this. So you ask it a question to which
you already know the answer. Am I sitting down? You already know
whether or not youre sitting down, youre either sitting down or youre not
sitting down, and we can say that about anyone in the world at any time.
Theyre either sitting down or theyre not sitting down. Now sitting down
can take a lot of different forms. Not sitting down can take a lot of different
forms, maybe theyre running, maybe theyre jumping, maybe theyre
standing, but we can easily get a yes or no answer to this, because there are
only two possible states, sitting down or not sitting down. So, if you want to
use that as your question that would be a great question. Ask the pendulum
now, Am I sitting down? And as you do this I want you to focus on the
question, not the answer. You already know the answer to this one, you
already know whether or not youre sitting down. If I were calibrating a
pendulum right now, rather than focusing on the fact that I am sitting down,
or focusing on the answer which is yes, I would focus on the question,

because I do not want to lead the pendulum. So Im focused on the question.
Am I sitting down. I want you to focus on that. Focus on the question. Am
I sitting down. And watch the pendulum.
Now its possible that its not going to move immediately. And its also
possible that its not going to move in a very distinctive way right away. As
you practice this, as you get better at it, as your subconscious mind gets used
to giving you information this way, youre going to find that the pendulum
moves quickly and easily. Youre going to find you get the answers right
away.
I started doing this when I was sixteen years old, thats when I first found
out about the pendulum, and Ive been using it ever since. It took about a
week for me to get really good at it, for me to start getting answers quickly.
At first it would take a few minutes for the pendulum to move, then it got
faster and faster. Now when I ask a question, I just hold the pendulum, I ask
a question, and it immediately starts swinging a few inches in either
direction, either in the yes axis or the no axis. But initially it will probably
swing subtly one way or the other. Watch for it.
Now take your time with this, if you need to pause this recording thats fine,
because were going to move on to the next question now. I want you to ask
another question, and the question can be anything that you want it to be, but
you must know the answer to it. For example, Am I wearing shoes? We
can say at any given time of everyone in the world that theyre in one of two
states: theyre either wearing shoes or theyre not wearing shoes. If theyre
wearing one shoe, then theyre not wearing shoes, theyre wearing shoe. But
not shoes, theyre wearing no shoes, or if theyre about to put on shoes,
theyre not wearing shoes. If theyre in the process of wearing shoes but
theyve only put on one, then theyre not wearing shoes, theyre wearing
shoe. So as you can see we can classify everyone in the world based on this
question. Everyone in the world right now at any given time in the past,
present or future, can be classified into one of two states: wearing shoes or
not wearing shoes. Thats why its a great question. So you can ask
yourself, Am I wearing shoes? and watch what the pendulum does.
Now remember, you always start by holding the pendulum over where the
lines meet, and just a few inches above. So youre dangling the pendulum a
few inches above where the lines meet, and youre just watching for motion.
Which way is it moving, is it starting to move one way then moving the
other way?
Sometimes it swings around, sometimes it swings around in a circle.

Usually when that happens you are undecided, you are undecided about
something. Sometimes you can rephrase the question. Now these questions
youre not going to be undecided about, youre going to know the answer to
them because theyre very straightforward. Am I sitting down is very
straightforward, Am I wearing shoes is very straightforward. Do I want
to be wealthy? Now thats a little less straightforward, that can get into a lot
of other territory, so were not asking questions like that yet. Were asking
questions to which we absolutely know the answer.
So, you need one more question, one more question to which you know the
answer. Now, for this time, for the third question, I suggest a question to
which the answer is different from the other two. For example, if you asked
two questions to which the answer is yes, then I want you to ask a question
to which the answer is no. If youve already had two questions, one was
yes, then the other one was no, then you can choose, but I want you to have
some diversity so that when youre done two of the answers will have yes
and one of the answers will have no, or one of the answers will be no and
two of them will be yes. Make sure in other words that theyre not all the
same answer. Because you want to make sure that the pendulum is not just
saying yes every time, or saying no every time. We want to make sure the
pendulum is able to do other things besides just swing in one direction.
Thats also part of calibration, thats part of testing.
So you ask another question to which the answer is different than the last
question you asked. For example, if I got a yes to am I sitting down and am
I wearing shoes, I could now ask, Am I standing up? Now I already know
thats no if Im in the same position as I was when I asked the sitting down
question because Im either sitting down or Im not, but I do know the
answer. So youre going to ask it if youre standing up lets say. And I

know the answer to that is no. Ive gotten two yeses, now I want a no. So
Im going to ask it, Am I standing up? and Im looking for a no answer,
but Im focused on the question and not the answer.
Thats very important because you dont want to guide the pendulum. For
example, if you just look at the pendulum and you think of the word yes, its
going to swing in the yes direction, an dif you think of no its going to swing
in the no direction, you can make the pendulum do what you want it to do.
You want to avoid that, you want to focus on the question. Thats very
important, focus on the question. Avoid guiding the pendulum.
So lets say I asked the question and I got a no, which I would. So now I
know the pendulums calibrated. I know its giving me accurate answers.
Now if youre not getting accurate answers youre not going to be able to
use the pendulum because its not giving you accurate answers. If youre
not getting accurate answers to the questions to which you know the
answers, youre not going to get accurate answers to the questions to which
you do not know the answers. So, if its not working for you, thats okay,
you can use a different technique, Ive got a lot of techniques in this program
that Im going to teach you. But if it is working, or if at a later date you can
get it to work, then go for it, use the pendulum.
So lets move on with the understanding that if youre still listening its
either working for you or youre just curious to see how the story ends. The
next step is to ask questions that get to the heart of whats in your
subconscious mind. Its nice to know if youre sitting down or standing up
or wearing shoes or not, thats nice to know, but its not very helpful. Now
that its calibrated, you want to ask questions to which you do not
consciously know the answer. The good news is you subconsciously know
it, and your subconscious mind now has a way to communicate with your
conscious mind to give you those answers.
So here are the questions I want you to ask. The questions that get to the
heart of your subconscious mind is that youre ready to do the exercise,
youre not driving, youre not doing dishes, youre not doing anything but
focusing on this exercise. If youre unable to do that now, then I suggest
that you stop the recording and start again when youre able to do this.
Because I want your full attention, I want you to be sitting down and I want
you to have your pendulum a few inches over where the lines cross, the
yes/no lines cross, I want you to have another paper ready to record your
answers with a pen, because youre going to get some clarity now. Youre
going to get some clarity, youre going to get some direction. Now you can
either follow along in the workbook for the questions or you can just write
out the questions.
So if youre just going to write them out, go ahead and write the question
and then hold the pendulum. So if youre going to write out the question on
the paper, which I recommend, youre going to write the question and then
hold the pendulum to get the answer. Its great to write out questions
because your subconscious mind feels and sees the question, it feels you
writing it and it sees you writing it. So youre programming the question
into your subconscious mind kinesthetically by writing it and visually by
seeing it. You can also program it in by reading it and then it makes it
auditory as well. So youve got auditory, visual and kinesthetic.
So the first question is, Do you want to accumulate wealth in your life?
So I want you to write that out, again, Do you want to accumulate wealth in
your life?, write it out, look at it, read it out loud, and then, for each of
these exercises, its going to be the same procedure. For each of these
exercises its going to be the same procedure, Im going to tell you the
question, youre going to write it out because thats the best way to do it,
thats the best way to let your subconscious mind really know about it. You
write it out, and youre going to read it with your eyes and youre going to
read it out loud.
So Im going to give you a full minute, Im going to play music after each
question, Im going to give you the question and then Im going to play
music for a full minute. During that minute, your job is to write it out, Im
going to say each question twice, write it out, then read it out loud, and then
hold the pendulum a few inches over where the lines meet, and focus on the
question. Keep looking at the question. Okay, so, again, the first question,
Do you want to accumulate wealthy in your life? Ready? Go.
-----Okay good! Now what happened, before we move on to question two, what
happened? Did the pendulum move? Did you focus on the question? Do
you feel that you need more time?
Probably if you feel that you need more time then whats really going on is
that the pendulum hasnt quite kicked in for you yet, that you need more
time practicing with the pendulum. So I would spend a week or two

working with the pendulum. Just work with it a few minutes every day.
Hold it, ask it a question. And so what youre going to find is that its going
to take less and less time for you to get the answer as you practice. Youre
going to ask the question, hold the pendulum, and the answers are going to
come more quickly in terms of the pendulum moving.
Another possibility for what may have just happened when you asked the
question is that the pendulum moved. It moved in a distinct direction, in
which case you need to record that answer, you need to record that answer
next to the question. You now have the answer, its either a yes or a no, do
you want to accumulate wealth in your life, its either a yes or a no.
Sometimes, as Ive said, you may not know if it spins in a circle, either
clockwise or counter-clockwise, you may not know the answer.
Now I want to point out here that sometimes for people it spins clockwise or
counter-clockwise every time they ask a question. If thats happening for
you then you can do this differently. Instead of having one line meaning yes
and one line meaning no, then you can say that clockwise means yes and
counter-clockwise means no. So if its spinning in a circle to the right like a
clock spins, then that can mean yes. If its spinning to the left, then that can
mean no.
So feel free to make that change if you need to. If you find that its not
going in either direction to and from you or side to side, then you can switch
to clockwise and counter-clockwise. You can make that change if you need
to, if you feel at any time that thats the way your limb works, then you can
make that change. But usually when you get something spinning in a circle
that means youre undecided. And tats okay, you can put a question mark
next to that question as your answer. Maybe youre just undecided for now.
Next question, get ready. Ready? Do I feel as though I deserve to be

wealthy? Ready? Go.
---
Okay, what happened? Hopefully the pendulum is cooperating with you,

youre getting answers, youre writing them down. Keep track of your
answers.
Question number 3: Is my overall outlook on money positive?

---
Alright, very good. Question number 4: Is something holding me back

from reaching my wealth related goals?
---
Very good. Question number 5: Is there an experience in my past that is

holding me back from attracting wealth?
---
Question number 6: Is my relationship with money healthy?

---
Very good. Question number 7: Do I have feelings of guilt that are holding
me back financially?
---
Question number 8: Do I want to be wealthy so that I can buy material

items?
--Wealth Trigger 2.0: The Secret Blueprint - Dr. Joe Vitale and Steve G. Jones, Ed.S.- 147
Very good. And final question, question number 9: Do I want to be

wealthy so that I can enjoy all that life has to offer?
---
Okay, very good. Now lets review your answers. Lets look at these
questions and look at the significance of the question.
Question 1: Do I want to accumulate wealth in my life? What was your

answer? Did you get a yes or a no? Im going to go with the idea that you
either got a yes or no on this because thats how I can be the most helpful. If
you dont know then you just skip that question. Do I want to accumulate
wealth in my life, yes or no. Did you get a no? If you did, are you shocked
by that?
I want you to realize that if you got an answer to any of these questions that
seems incongruent with you being wealthy, in other words it seems to be
working against you being wealthy, you need to ask more questions, you nee
to ask more yes or no questions, you need to probe more deeply. For
example, Do I want to accumulate wealth in my life? Well if I got the no
answer, then I need to ask more yes or no questions. Now remember, you
need to boil everything down to a yes or no question, because the next
question wont be why, because the pendulum is unable to give an answer to
that, the pendulum just does yes or no, it doesnt have an answer for a why
question, thats too open-ended. So you need to find some targets.
So lets say for example that you asked the question, Do I want to
accumulate wealth in my life? and you got a no answer. Well based on the
rest of the questions you may formulate this differently, but this is the only
question you had that you got a no, then you need to find out why.
So next might be a series of questions where you find potential targets. Do

I have resistance because of what my parents said to me, yes or no? Do I
have resistance because of my current living situation, yes or no? Do I have
resistance because of my beliefs about money, yes or no? So you can
diagnose a little further based on the answers that you get.
Lets move on to question 2: Do I feel as though I deserve to be wealthy,

yes or no? Now, I dont want you to be shocked if you got a no for that. A
lot of people, in fact a lot of wealthy people, feel as though they dont
deserve to be wealthy. This is obviously going to set you up for potential

challenges down the road if you become wealthy and dont feel that you
deserve it, but its good to know. Because getting rid of this barrier can be a
tremendous value. So again you want to probe more deeply, you want to
find out why. So you pick targets. Is it because of what my parents said to
me about wealth? Is it because my friends arent wealthy and I feel that I
would be no longer friends with them, and they would be no longer friends
with me? So you can divide that into two questions, you can divide it into as
many questions as you want to find the answer.
Question number 3: Is my overall outlook on money positive? Now thats

a fairly broad question, is my overall outlook on money positive. Many
people dont have an overall positive outlook on money. Its a allencompassing question for a reason because its designed to be general
enough that if you got a no on it you could focus in on why. Well, its
because of what Ive heard about people on Wall Street. Is it because of
what people told me about wealthy people when I was a kid? Maybe your
parents didnt like rich people, who knows. You can probe more deeply.
Interestingly enough, I want you to go through all of these like that, but
interestingly enough sometimes just finding out why you feel that way
releases you from it, releases you completely. When you find out that its
because of your parents belief, you can instantly let go of that. You can just
say, Okay, thats a barrier thats in my head because of what somebody else
thinks. How crazy is that? That I would adopt somebody elses point of
view and make it my point of view, and have my world view affected by
somebody else and what happened to them, even if it is my parents. So I can
let go of that, I can reason right through that, I can say okay, well I now
know why my subconscious mind has been holding on to this. I can let go
of that now, I can release it.
There is tremendous therapeutic value in that, in just knowing the cause of

something and saying, Okay, thats not mine at all. Thats somebody elses
opinion.
Now if youre still having challenges with it, what I invite you to do is use
your knowledge about hypnotherapy and make yourself a recording about it.
By probing down this deeply, with these questions and the sub-questions
that you can create, you will be able to know exactly whats going on,
exactly what the barrier is. And you can program that into a hypnotherapy
recording for yourself. And listen to it for three weeks and program your
subconscious mind to break through that barrier.
So you now have a tool that you can use, the pendulum. You can find
answers to questions, and you now know how to resolve them. Either you
instantly let them go, because you use logic and reason to realize that thats
not your burden, or thats something you had from childhood thats no
longer relevant, or perhaps youre just not willing to hold that negative point
of view anymore. Or, you can program yourself through a hypnosis
recording to let it go. And you know how to do that. And if you want to
further review on how to do that, I invite you to go through the basic Wealth
Trigger and learn how to program yourself.
In the next module, were going to talk about post-hypnotic suggestions for
wealth. These can be very powerful, and youre going to learn how to use
them to make yourself wealthy. So get ready to have some fun, and to
improve your financial situation.
Module 9: Post-Hypnotic Suggestions for Wealth

Welcome to the module thats going to teach you about post-hypnotic
suggestions for wealth. Now in the basic Wealth Trigger, you learned about
hypnosis, how to do a hypnotherapy session, how to make recordings for
yourself. And two modules ago we had a review of all of that to bring you
up to speed, to remind you about it. But if you really need to have a full
refresher on how to do a hypnotherapy session then I suggest listening to the
basic Wealth Trigger, my part of it that teaches you how to do that. Because
what youre going to do in this module is learn how to program into those
sessions something very powerful. A post-hypnotic suggestion.
Now a post-hypnotic suggestion is a suggestion given during a hypnotherapy

session thats going to be acted out later when youre out of hypnosis. And
Ive seen a lot of examples of this that I dont agree with, for example, Ive
seen stage hypnosis shows where a stage hypnotist will have people up on
stage and he or she will tell the participants on stage that after they go back
to the hotel lobby theyre going to yell something, or start itching, or
something is going to happen to them after the hypnosis show, after theyre
done, after theyre already back in their hotel if theyre visiting Las Vegas,
or theyre back in their house or where have you, and somethings going to
happen. Now the reason I dont like those types of suggestions is because
theyre going to be acted on outside of the hypnotists control, he or she will
not be able to see what theyre doing, and who knows, that could cause some
challenges for them.
But these post-hypnotic suggestions are simply meant to help you, theyre
not design to do anything silly, or yell anything out. Theyre just designed
to program you for success, and thats what this is really all about. So
theyre something that can enhance your hypnosis session. When you make
a hypnosis recording for yourself, having a post-hypnotic suggestion can add
power to that session, because it helps reach beyond just the recording. It
reaches into your everyday life, which is where you really need the change.
If youre just feeling good about yourself and youre listening to a hypnosis
recording, and you feel that youve changed while youre listening to it, and
when its over you dont feel that youre going to actually do anything, well
thats not very helpful.
A post-hypnotic suggestion is going to make sure that you program yourself

to take action after the hypnotherapy session is over, after you finish
listening to the recording and youre back in your everyday life the next day,
or the next week, or the next month, sometimes even the next year. Posthypnotic suggestions can be very powerful and very long-lasting. They can
be triggered by words or actions or as a result of time.
And heres what I mean by that. Lets say for example that you give
yourself a post-hypnotic suggestion that every time you hear the word
wealth you will think positive thoughts. Thats obviously triggered by a
word. But it can also be triggered by an action. Lets say for example we
have someone, someone other than you, who has a gambling challenge, and
perhaps theyre flying to Vegas or theyre going to Biloxi or theyre going to
Atlantic City or theyre going anywhere else I the world where they can find
a casino and theyre gambling their money away. Theyre draining their
money, and this, more than anything for them, is their financial challenge,
lets just say that. It would be nice to have a post-hypnotic suggestion thats
triggered by an action.
Now what would the action be in this case? Where could the intervention
happen if you will. Well certainly by the time theyre in Biloxi or Atlantic
City or Las Vegas its, I wouldnt say too late, I never think its too late, but
its pretty far along in the process. Theyve already thought about it, theyve
bought the ticket, theyve gone there, theyve made reservations and theyre
there. Thats pretty far along in the process. Why dont we back it up a
little bit and have it triggered by an action? What could that action be that
would trigger this post-hypnotic suggestion that would make them decide
not to go?
Perhaps theyve figured out that every time they want to go gambling in
Atlantic City, they get online and they make a reservation for a hotel in
Atlantic City. Wouldnt it be nice to step in there, to intervene, and to stop
them from doing that? Wouldnt it be nice if they could program themselves
to stop doing that? Well will the post-hypnotic suggestion they can.
They simply work into the hypnosis session a suggestion that says every
time you get online to book a hotel in Atlantic City, you remember how
much dislike gambling, how repulsive it is to you, and you decide to do
something else instead, something positive and productive. Or you can word
it as I, every time I do this, it doesnt matter if you say you or I in
your hypnosis recording. So do you see whats happening? Theyre
programming themselves during the hypnotherapy session with words that
are going to reach out beyond the session and stop them from something
thats actually hurting them. Hurting them financially. So its programmed
by an action.
So now you know how to use a post-hypnotic suggestion thats triggered by

a word, remember the example, every time you hear wealth you think
positive thoughts about money. Or an action, every time you get online to
book a hotel in Atlantic City, you remember how revolting, how repulsive,
how awful gambling is, and you decide to do something positive instead.
They can also be triggered as a result of time. Perhaps you need a posthypnotic suggestion to go off at a certain time. Perhaps you know, for
example, that a month from now you have got a big meeting with the heads
of a few corporations, and theyre thinking of buying your product, and its a
month from now. So you can work into your hypnotherapy session that a
day before that you are going to start thinking very positive thoughts about
wealth. More positive than youve ever thought before, youre going to
realize that you deserve to be abundant. That its good for you, your family,
your friends, its even good for the heads of these corporations for you to be
financially abundant, for you to get this contract signed, for you to get this
sale.
You can even program in the exact date. It doesnt mean that youre going
to feel down in the dumps until then and suddenly youre going to spike and
feel great, youre also going to work into your hypnotherapy session that
youre going to have positive thoughts the whole time, but somethings
going to happen on that day before you go to that big meeting. Your self
esteem is going to shoot up through the roof, youre going to feel on top of
the world, youre going to be ready to bring your A game, because isnt
that when most people start to really worry? The day before something
happens? Thats when all the negative thoughts happens, thats when all the
second guessing happens, thats when people think, Oh my goodness, I
dont know, I shouldnt do this, I dont know. And they start to lose sleep
and so forth, that usually happens the day before, and the morning of, youre
just a bundle of nerves.
Thats not very productive. If your goal is to make something happen, to

move ahead, to move forward, to have financial abundance, you need to
make sure that cold feet are a thing of the past. You need to make sure that
you are ready to go when it happens.
So using a post-hypnotic suggestion is a great way to do that. Its sort of

like setting an alarm clock, you need to get up at a certain time. Well you
need to get your confidence up, and your willingness to accept abundance up
at a certain time, and thats right before you go into this important meeting.
So it can be anything. And if you want to trigger it a week before, or the day
of, or a minute before you go in the meeting, you can do that. Whatever
works for you is fine.
But a post-hypnotic suggestion allows you to do that, it allows you to reach

into the future, to set an alarm clock if you will, to wake yourself up, to give
yourself a jolt of energy when you need it most. So you can set it at regular
intervals if you want, you can program yourself every Monday morning to
feel great and alive and on top of the world and ready to go out and make
things happen. You can just say, Every Monday morning when I wake up
Im going to feel great, Im going to feel motivated, or every morning, why
limit it to just Mondays? Every morning when I wake up I feel great, Im
inspired, Im motivated, Im excited about whats going to happen that day.
Post-hypnotic suggestions are your opportunity to program anything you
want to happen anytime.
So another example of it triggered by an action. When I save money, I feel

more energetic and vibrant. So its not happening at any particular time, or
even any particular regular interval, its just that when I save money I feel
more energetic and vibrant. What does that do?
That sets up a feedback loop, a positive reinforcement loop, something in

psychology that we would call behaviorism is being used here. Something
discovered by a scientist named Watson and later refined by a scientist, a
psychologist, both of them psychologists, named B.F. Skinner, which is that

when you do something and youre rewarded for it, with the reward that you
actually want, then you are more likely to do that again. And here youre
using psychology in your post-hypnotic suggestion.
When I save money I feel more energetic and vibrant. Whats that going to
make want to you do? Youre going to want to do that again. When people
drink energy drinks, sometimes they feel more energetic and vibrant. What
does that make them want to do? That makes them want to drink more
energy drinks. I dont think energy drinks are very healthy for you. I do
think saving money is extremely healthy for you, much better than an energy
drink. So imagine getting a boost every time you save money? A natural
boost. You can program yourself for this.
Lets talk about another example of another post-hypnotic suggestion

triggered by time. On May 9th I will be flawless at my job interview. On
May 9th, and fill in the year, on May 9th I will be outstanding at my job
interview. So if somebody knows they have a job interview on may 9th of
the given year they can program themselves for being outstanding in that job
interview. You can program yourself for anything. Remember, it can be

triggered by a word, an action, or time.
I want you to realize that periodic reinforcement strengthens the

effectiveness. Now what does that mean? That means that if you have it in
a recording, a hypnotherapy recording, and you listen to that recording three
weeks in a row, thats great, youre going to program it into your
subconscious mind. But lets say its something that you want to have
happen on a regular ongoing basis.
For example, feeling good every Monday morning, or every morning that
you wake up for work or what have you. Well if you just listened to the
recording for three weeks, over time its going to fade, the powers going to
fade. Thats the way it works. So you want to have reinforcement. Maybe
every few months you will listen to it for three weeks again. For some
people they can listen for the initial three weeks and then just a few days
every now and then. Maybe once a month for a few days, they listen to it
and it reminds them, because with something like a post-hypnotic suggestion
its going to fade over time, and you want to keep it sharp, you want to make
sure its still there, you want to make sure its going to work when you need
it to work.
And by doing this, post-hypnotic suggestions can remain strong for years.
Some people just hear a post-hypnotic suggestion one time and it lasts for
years. Some people are very suggestible. Most of us need a little more
reinforcement. But even those of us who arent highly suggestible, I
consider myself medium on the suggestibility scale, and there is actually a
scale developed by Harvard and Stanford, which, when I was in graduate
school working on my masters degree I did some research on. So if youre f
average suggestibility then you will need a little more reinforcement. Three
weeks is fine with occasional reinforcers. But with some people, a
suggestion, even heard one time, can last for years, depending on how
suggestible you are.
So lets talk about a post-hypnotic suggestion that you can use. An example
of a post-hypnotic suggestion that you can use to attract wealth into your
life. I want you to go ahead and create this, I want you to make this an
assignment for yourself, so if you need to pause, thats fine, get a pen and
paper or something to type with. I want you to record this somehow. Your
post-hypnotic suggestion that you can use in your hypnotherapy session.

Lets make this real, lets do that right now if youre able to.
So what are you working on? What do you want to accomplish? And when
do you want to accomplish it?
Do you want to wake up so that youre on-time for meetings, so you can not
be late, and so that you can arrive on time and have the power that you need
to get things done, has that been holding you back, have you be sabotaging
yourself with that, do you need a post-hypnotic session for that? That every
time the alarm clock goes off, I will wake up, and get up, and stay up, and I
will get to work on time? That could be fine.
Do you have something coming up, is there something coming up that you
need to work on? Do you have an interview coming up or a big meeting
coming up? If so, that could be your post-hypnotic suggestion, on such and
such a date, I will have an outstanding meeting, and you can go into detail, I
will be punctual, I will be well-dressed, I will be well-groomed, I will speak
loudly and clearly, I will be understood, I will be polite, I will be calm, etc.
You need to think about this, is it going to be triggered by a word? Perhaps
you want to set it up so that you can just say a word to yourself, you can say
the word confident and you feel more confident. You can set up a posthypnotic trigger that works that way, it works like an NLP anchor, you can
tell yourself that every time you say the word confident out loud you feel
more confident. And then just remember to say it when you need it and
youll feel more confidence, thats triggered by a word.
If you need it to be triggered by an action, perhaps when you walk into the
board room you will be confident, and then you can go into detail into what
that means to you, what confidence means. You can have it triggered by
time, When I walk into the board room on Wednesday at 3pm, Im going to
feel on top of the world, Im going to deliver the PowerPoint presentation
perfectly, Im going to answer all questions, Im going to be well dressed,
punctual, polite, and Im going to radiate confidence, knowledge and power,
and Im going to command respect.
So think about what you want to work on, put it down right now, and work it
into a hypnotherapy session for yourself, and get ready to join me in the next
module as I talk about wealth metaphors. Metaphors are very powerful, and
youre going to learn how to use them. I use them all the time with my more
difficult hypnotherapy clients. So if youre having challenges working with
yourself, metaphors can be your ticket to financial abundance. So join me in
the next module as we talk about wealth metaphors.
Module 10: Wealth Metaphors
Welcome to the module thats going to teach you about wealth metaphors.
Wealth metaphors are very powerful in instances where there is resistance.
When I do a hypnotherapy session and I work with a client, if I am getting
the results that I want with just regular suggestions, just telling them that
theyre going to change in the script part of a hypnotherapy session, then I
see no need to use metaphors because metaphors are indirect. Metaphors are
an attempt to get information to the subconscious mind to reprogram it in an
indirect way, to tell a story that parallels the story of whats going on with
the individual. A metaphor is a figure of speech in which a word or a phrase
denoting one kind of object or action is used in place of another to suggest a
likeness or analogy between them. Does that sound like a dictionary
definition? It almost is. Its my official definition of it. But lets break that
down a little bit.
A metaphor is a figure of speech in which a word or a phrase denoting one

kind of object or action is used in place of another to suggest a likeness or
analogy between them. Now this means that you are using a story with
elements that you are making up that are paralleling the story of that
persons life. For example, maybe a person is having a little bit of a

challenge with persistence. And seems like one could say, theyre running
the race but theyre stopping. And theyre not just slowing down or taking a
break, theyre actually leaving the race. Doesnt that start to sound like a
metaphor? The metaphor would simply be a story about a runner in a race.
You wouldnt name them, you wouldnt say, This is you, Joe or this is
me, you tell the story of a runner in a race. And the runner is running, and
sometimes he or she slows down, and in the past he or she has stopped the
race, quit the race. But now theyve made a new decision, theyve got a
new, empowered outlook on life, and theyre going to continue on the race.
So they see themselves, or you see yourself, getting back in there and getting
in the race, running.
Its always better if you disguise it as much as possible. Now keep in mind
that if youre recording a metaphor for yourself, youre already going to
know whats going on. But over time you may consciously forget, and
thats good, the metaphor will be more powerful. You can have other people
create metaphor for you in your hypnosis session. Explain to them what it is
and have them record it for you. This can be even more powerful because
youre not part of the writing, because a metaphor is used in a difficult

situation where theres resistance. So you want to hide whats really being
talked about as much as possible.
You dont want to disguise it so much that its very difficult to tell whats
going on because the subconscious mind needs to get it. Consciously it
should sound like a story, but subconsciously there should be parallels the
subconscious mind is able to pick up on. Ah ha, a runner in a race, yes I
feel like Im running a race in my financial life and I feel like I quit
sometimes, and I feel like I start other things. Oh, this runner is continuing
on, this runner doesnt have my name, youre not naming him me
youre not giving him my name, but Im hearing the story and Im thinking
of the parallels. My subconscious mind is doing all of this work for me and
consciously I may recall it as well, and that may actually benefit me to some
degree.
So even if you consciously recall the story, dont worry about it, just relax.
Because stories like that are inspirational and they can come to you in key
moments when you need them. So although the programming is designed to
be subconscious, the conscious recollection to some degree of the story, can
be motivational, can help the person break through. So the runner gets
back in the race. Wow. Maybe I can get back in my financial race. The
runner finishes, feels good about himself, Ill feel good about myself.
So thats it inspiring me on a conscious level, but really all of this happens

on a subconscious level. The subconscious mind locks on to the story,
understands it, applies the information.
So, lets get back into the academic teaching of metaphors. Metaphors are
used as tools for transformation, facilitating new patterns of thought,
feelings and behavior. If constructed properly, a metaphor will be very
successful and powerful, fostering the change that you need. Because
metaphors communicate directly with your subconscious mind. So if you
are using a metaphor correctly, if youre constructing it properly, if the
subconscious mind is able to get it, its not too disguised, and its not too
obvious, its just right, youre going to have to experiment with these, dont
worry, Ill give you examples of metaphors here and in the written material,
but if you construct them properly, they will cause change.
Because they communicate with the subconscious mind. And remember,

metaphors are used in cases where a direct suggestion just wasnt working.
For whatever reason, it just wasnt working. You program yourself for
change, you say, Im going to stick with it, Im going to stick with my
financial plan, and then you dont. Its time for a metaphor, its time to
approach it indirectly.
Metaphors bypass the critical factor of the conscious mind. Do you know
what the critical factor of the conscious mind is? Thats that part of you that
says, Wait a minute buddy, wait a minute. I know you, I know how you
are, I know what you tend to do when times get tough. Thats what the
critical factor does. It undoes everything. And thats probably whats been
going on with someone who has resistance and needs a metaphor. Theyve
been consciously analyzing the script, picking it apart, saying, Wait a
minute, this isnt going to work for me. I know what Im hearing, but Im
not going to do it, Im going to work against it.
So when someone has that kind of resistance, thats where a metaphor is

perfect. Its just the right tool for the job, because it goes in under the radar,
even more under the radar than a script. A script is already under the radar,
but remember that in hypnosis you can have some conscious awareness. IN
Alpha, the lightest state of hypnosis, you can still be aware of whats going
on, you can have awareness of your environment, awareness of whats going
on, awareness of whats being said, so you can analyze the words if you
want to, even in a hypnotic state.
A metaphor goes under the radar twice if you will. Youre using hypnosis
but youre also disguising the true meaning, the true message thats being
delivered, for your own good. So in creating a metaphor its best to work
with someone else, and they create one for you and you create one for them.
Have them record one for you and you record one for them. Tell them what
youre working on and ask them to create a metaphor for it. Its going to be
more powerful because youre not going to know what story theyre going to
choose. Who knows what story theyre going to choose, theyll make one
up that you will not have heard before, because you will not have
constructed it.
Now this is the idea of having someone else write your script for you, and
thats where the metaphor happens, in the script portion of the hypnotherapy
session, this idea is not necessary, except in cases like this, where theres
some resistance and the regular script just isnt working. Thats why this is
the Advanced Wealth Trigger.
The next part, part 2, Joe and I wanted to create a program that does two
things: first of all it deals with the difficult cases. If youre still having
resistance, we want you to have a breakthrough, so weve created part 2.
Plus if youre already having success thanks to the Wealth Trigger, its
going to take you even higher to the next level, so no matter where you are
this program is designed to help you. IN this case, with metaphors, its
designed to handle challenges you might be having with hypnosis scripts.
So, lets talk about the benefits of using a metaphor in relation to wealth.
What do you have to gain by using a metaphor? Well first of all youre
going to provide a key mechanism for changing your mode of representing
the world. Wow! How about that! You never thought youd get that much
out of a metaphor did you, out of a story, a story about a person running a
race for example, provides a key mechanism for changing our modes of
representing the world.
We have a way of representing the world in our minds, we have our

particular way and were right because it works for us. We know that at a
certain point we quit. Dont we? Dont we know that? Of course thats not
a fact. A metaphor helps you re-write what you think is reality. You think
that at a certain point somethings going to happen if youre in a situation
where you need a metaphor. A metaphor says thats not the case any longer.
Were going to re-write it. Metaphors also cause something to be
remembered, theres a conscious part of a metaphor, theres a part of the
metaphor, an aspect to the metaphor. That is going to come to you when
you need it.
Now Ive been using metaphors on myself for a long time because I have
some resistance sometimes and I need to use a metaphor on myself, or I have
someone else create one. And part of the metaphor comes to you when you
need it. Youd be surprised at how many times Ive been in a situation where
Ive actually heard the words from a script that I was using, that I was
programming myself with, that I was listening to every night, I heard the
words. Consciously I hadnt been aware of the words until that point, until
they came to me, and there they were. When I was conscious the words
came to me, words like pushed back the barriers that were holding you
back, Im talking about exact phrases.
Metaphors can be very powerful. You can create a metaphor for pushing
back anything, pushing back something thats been holding you captive in
your mind of course, but you made it real, and you made it part of your
everyday life. So creating a metaphor of someone pushing something,
literally pushing back a barricade. That can be a metaphor for you pushing
back the resistance, getting rid of it, pushing it out of your way.
What else do metaphors do? Well they make, demonstrate, explain or

illustrate a point. If youre not getting your point across to yourself, a
metaphor can save the day. Because a metaphor can step right in and make,
demonstrate, explain or illustrate a point, or it can do all of the above. A
metaphor creates a generative reality.
Whats a generative reality you might ask? Well, youre creating a reality,
youre generating something. When you create this picture of a person,
doing something, or even it can be an animal, it can be a horse running a
race, that can be a metaphor for you sticking in the financial struggles that
youve been having and seeing it through and persisting. Youre creating
generative realities, youre generating these realities from a fantasy story,
from a make-believe story, from a story about something that doesnt even
exist. Youre causing a parallel to happen in your everyday life, which does
exist. Youre causing change to happen.
Think of it like this. Have you ever see a movie, and you saw the character,
the main character, and you were inspired by them? Or maybe even a lesser
character, maybe they were the underdog by them and you were inspired by
them? I can think of a lot of characters from movies that I am inspired by.
Im inspired by Neo from The Matrix for example. I love the way they
develop that character. Heres a guy who had a suspicion that something
was going on that was verified later by some people. The story wasnt real,
its not part of reality, were not actually batteries being run by machines, at
least I hope were not, but Im inspired by that character. Why? Because it
was a heros journey. He went from being essentially lost in his life, not
really knowing what he was going to do and kind of going through his
everyday life, going to a cubicle every day, just not feeling good about
himself, to saving the world. Thats a heros journey. I know its fantasy,
but for me it acted as a metaphor, it created a generative reality for me. So
sometimes, when I feel a little down in the dumps, a little non-motivated, I

think about Neo and his importance. I know hes a fictional character, but
its the beauty of metaphors you can relate to something thats not real and
use it to empower yourself, use it to boost yourself up, use it to help yourself
push through something.
What else do metaphors do? Well they open up possibilities and strategies.
If the horse thats running the race, which is the metaphor for you sticking
with the financial activities that you need to do to be successful, then of
course the race comes across a barrier in the story metaphor. Lets say there
are logs in the horses way. The horse is running a race and all of a sudden
there are logs in the horses way. There arent logs in the other horses way,
they continue to run the race. There are logs in this horses way. The horse
has to figure out what to do in the story, you can build it into the metaphor,
the horse has to figure out what to do. Does he or she jump over the logs or
go around them? What does the horse do? The horse has to come up with
something.
Sometimes not telling the full story can help. When you leave it open to
them, fill in the blanks especially, you decide now what the horse does.
Horse continues to run the race, figures out a way instantly to keep going.
Or you can say what the horse does, the horse jumps over the logs, or the
horse goes around the logs. But you generate the story for what the horse
does, and it can help you in a moment when you need help. So it can help
you open up possibilities of strategies that you would not have otherwise
have thought of.
It can also normalize or otherwise re-contextualize a particular position or

content. And what do I mean by that? Well if I want to normalize
something, if I want to make it part of your life, if I want you to do
something and consider it normal, I can build it into a metaphor. The

character in the story does it, and does it regularly, or all of the characters do
it, they all save money, or they all save cookies perhaps, or they all save
tokens. I would disguise it as much as possible while still making it
recognizable. I normalize something that perhaps you didnt think was
normal. Perhaps you didnt think saving money was normal lets say, but
Ive normalized it because in the story all of the characters save their tokens.
So Ive normalized a particular position, or some content that I want you to

normalize saving. That can be both the position and content, it can be a way
of thinking, and it can be content of what would otherwise be a script.
Generally I would just say, save money, but we use metaphors where
scripts are not working. Or it can re-contextualize it, it can put it into a new
context. Perhaps now in the metaphor that you see all of the people in the
story saving their tokens, and theyre doing it in a happy way, in a stress-free
way, you start to re-contextualize it. Suddenly its not in the context of
stress, Oh my goodness, have to save money. No, these people are happy
saving, theyre saving their tokens, theyre happy about it, its a new context
for you.
metaphors can also carry multiple levels of information. You can deliver a
lot of different levels of information in one story. Lets say for example you
have a horse running a race. Great metaphor. I get a lot of mileage out of
that metaphor, I use it a lot when I want to help someone persist. But it
doesnt just have to be a horse running a race. You can build a lot of
different levels into it. Perhaps the horse is going through a metamorphosis
while he or she is running a race, the horse realizes finally that he or she
likes the scenery at the race track while running the race, the horse is also
able to look around and enjoy the cheering fans, cheering for the horse. So
now Ive got two levels. Ive got persistence is good, and running the race
makes you happy.
So you can add layer upon layer by creating the story to be more full.
Whats going on with the horse while the horse is running the race? These
things become part of the programming for the person listening to the
recording. So a metaphor can carry multiple levels of information.
A metaphor can also facilitate new levels of thought, behavior and feelings.
Did you know that? You can actually change the way somebody feels about
their financial possibilities with a metaphor. Think about the horse. The
horse suddenly realizes that the fans are there to see the horse, and theyre
smiling and theyre happy and theyre cheering the horse on. Now
continuing and persisting and finishing something becomes something
happy, something wonderful. The horse feels differently so the person feels
differently. You feel differently about finishing things, about sticking to a
job, about sticking to a task. And ultimately this all adds up to you making
more money, being more successful financially.
A metaphor also re-frames or redefines a challenge or situation. Think about

it. All metaphors do that, they take you right out of how a script would
handle it. A script would just say, Continue doing this, finish it, be
financially successful. And if that works, thats fine, because scripts should
be straightforward, and they usually work really well. But a metaphor renames or redefines a challenge or situation. It takes the context away, it
redefines it, it puts it in a new light, and suddenly it doesnt look so
daunting. In fact, it looks exciting if you phrase the metaphor correctly by
building in elements, such as the crowd cheering.
A metaphor introduces doubt into a position that holds theres only one way.
Any time you take the position that you feel theres only one way, your way
or the highway for example, you can bet that you are holding a position,
which is not really part of reality. There are lots of ways to do everything.
Your way is not the only way. My way is not the only way. When I teach
basic hypnotherapy, I say there are five parts of hypnotherapy session, this is
the way I teach it, this is my way, its not the only way. But it gets the job
done, it allows people to understand whats going on, it allows people to
become professional hypnotherapists. But its not the only way.
So if I were to become so rigid that I started teaching hypnotherapy and

saying its my way or the highway, its the only way it could be done, Id
need a powerful script, and if that didnt work Id need a metaphor. Because
a metaphor can introduce doubt into a position that holds that theres only
one way. It starts to open your eyes and show you that there are lots of
ways, there are all kinds of ways, there are many ways to do anything you
can think of.
A metaphor also provides or guides associations and thinking along certain

lines. I want you to start thinking like that horse. I want you to start
thinking about the finish line. I want you to start thinking about how
exciting it is to run the race, just to be there is exciting. Not to mention
finish. Finishing is the icing on the cake! I want to guide your thinking with
a metaphor, I want to channel your thinking, and I can do that easily with a
metaphor.
A metaphor also allows you to form a choice, or find your own direction.
Lets take another example of metaphor because I want to give you several
before we finish our discussion here. So Ive given you a few metaphors,
people saving tokens and that equally savings, a horse running a race or a
person running a race and that equally persistence, but metaphors have so
many possibilities, and one of the possibilities I really like about them is the
client for them to form a choice. Remember the horse coming to the logs?
Dont worry about why the logs were there, they were just there, the horse
had to decide what to do.
Think of it like someone on a boat. I love the metaphor of someone on a

boat, and the seas start to get windy, tossing the person around, and on that
boat the person has to make some decisions. Do I continue going forward
or do I head back to land? Do I continue to play it safe or do I say, hmmm, I
can weather this storm, I can push through it, I have the provisions, I trust
my boat, I can do this. You can leave it up to the person and see what they
do, see what they decide. Sometimes when a person is exposed to a

metaphor over and over and over, they start to make different decisions.
Same recording, same metaphor on the recording, they start ot make new
decisions. Because their subconscious mind starts to think, Well the last
time I headed back toward land, why dont I take a chance, why dont I go
for it, why dont I see what happens. You leave it open to them.
Now sometimes it can be powerful to give a choice. Other times, and you
have to decide, this is why its advanced, you have to decide, other times it
can be powerful to just guide. To just say, you have a choice, but you
choose to continue on, you choose to move through the storm. And usually
thats what I do. I will pause in the recording and say, You have a choice
now, to continue on or to go back. And I will end the pause and I will say,
You choose to continue on, you choose to move forward, because I want
to make sure that the person Im making the recording for persists.
A metaphor also bypasses normal ego defenses. You may have all kinds of
reasons why you shouldnt save. You may have all sorts of reasons such as
all the money you have to give to other people or all the bills you have to
pay, these can be perfectly good reasons for you, and you can get your ego
involved in this, in defending these. Well a metaphor bypasses all of this

because it tells a story about it working out, saving actually working out. A
metaphor allows you to process directly at a subconscious level indirect
suggestions, so you can process them directly at a subconscious level, but
theyre not direct suggestions, theyre disguised in a story. Your
subconscious mind easily figures it out as long as you make it relatable, as
long as you arent disguising it too much. Stick to the metaphors Im giving
you and youll do fine.
A metaphor allows you to suggest suggestions and new options. You can
actually suggest on the boat, you can go to the other side, you can take an
inventory and make sure you have everything you need, and then you decide
you have everything you need. You can decide that youre going to change
course but head toward another island, but then when the weather clears up
you head to where you were going. These are examples that you can build
in.
So there you have many uses of metaphors, and you have different ideas for
metaphors. Now in the written material Ive even given you other
metaphors, Ive written them out for you, so be sure to review that as well.
So between this material and the written material Ive prepared for you,
youll have a lot of metaphor information, a lot of ideas, so that you can
write your own stories, or write stories for other people, and/or have them
write stories for you. Stories being the metaphors. So have fun with
metaphors, realize that theyre there to help you, fascinating and
empowering stories that actually serve a purpose. And join me in the next
module as I introduce you to analog marketing so you can embed wealth
commands and program yourself for success.
Module 11: Using Analog Marking to Embed Wealth

Commands
Welcome to the module thats going to teach you about analog marking to
embed wealth commands. Now interestingly enough, analog marking is
going to help you have some power over others. Isnt that interesting.
Now ultimately you really dont have total control over other people. You
have total control over yourself, you can program yourself, you can act
certain ways, and thats going to be your best bet in terms of getting what
you want. Analog marking comes to us from the world of NLP, Neuro
Linguistic Programming, its also used in my conversational hypnosis
program. So analog marking is in the realm of what we would call waking
hypnosis, where youre giving someone else a command.
Now I want you to realize that when we get into this sort of territory, what
were getting in to is you having the ability to influence others. And weve
already talked in this program about your best bet being, getting yourself in
order, thats the best way to influence other people. But I wanted you to
have some information about how you can affect how other people perceive
you by using embedded commands, that really gets fascinating and
interesting when you think about it, because youre able to use gestures and
facial expression and touch and tone of voice to cause other people to have
certain perceptions about you, and this is going to be useful for you in your
financial health and fitness. Because youre going to be able to negotiate
better deals, ace job interviews, close sales, and delegate tasks to others.
So how does this work, embedded commands? Well first of all, youre only
going to use your powers for good. I want you to make sure that when I
teach you how to use analog marking to embed commands that youre only
using them for good. Analog marking isnt the only way to embed
commands, so Im also going to give you a little bonus information, Im
going to teach you other ways to embed commands. But analog marking
refers to anything that has shades of meaning.
So if something has a clear meaning, yes or no, on or off, thats referred to

as digital. So analog has shades of meaning. Now analog marking means
that youre adding certain emphasis to these words, these words that have
shades of meaning. And this is usually done with some sort of subtle
gesture or a facial expression or a touch. Touching yourself somewhere on

your body, usually around your face, that emphasizes certain words, and it
does so non-verbally, and it does it as youre talking to someone, so you
dont have to put someone into hypnosis to use this. The words are marked
out and they give a second message. Im going to explain what I mean in a
few moments.
But theoretically the listeners conscious mind wont recognize whats going
on, so youre slipping something under the radar. Now again, I want to
emphasize that you want to only use your powers for good. Youre probably
starting to realize now that this is something that you could use in a not so
great way to get people to do your bidding as it were. Well I want you to
make sure that youre only using it for good. Youre using it help your
financial life improve, youre not taking advantage of other people. Thats
the difference.
So how does all of this work? Well its non-hypnotic, so you dont have to
put someone into a trance, you dont have to have them lie down and suggest
to them theyre relaxing and do an induction and deepening and so forth,
youre actually going to give them a command while theyre fully alert. So
you have to engage someone in conversation, you have to start a

conversation with them, and I want to share with you the classic analog
marking example, which is this: when learning to cook from scratch, its
best if youre willing to ask someone who knows.
Now what did I do? I said three words a little more loudly than the rest of
the words. And those words were scratch, youre, and knows. Again,
when learning to cook from scratch, its best if youre willing to ask
someone who knows. So what do those three words together say? They
say, scratch your nose.
Now think about this: the words were not in the proper form of the words to
say this. Scratch was, but your, I said if youre willing, meaning you
are, its a conjugation, you are willing. Im using that in place of your,
grammatically its incorrect. Also, knows its best if youre willing to
ask someone who knows. Im saying this command says scratch your
nose, but really it says scratch you are knows. So how can this possibly
command someone to scratch their nose if its not grammatically correct
and its not using the right word for nose?
The way it does this is through something called phonological ambiguity,

meaning that you are giving a command using words that have a subtle
shade of meaning as I said. Now really, youre doesnt have a subtle
shade of meaning, but when you hear it it does, because you dont know if
its you are, or your. You dont know if nose is knows or nose
if I just said nose, would you know which nose I mean, because they
sound the same, they are phonologically ambiguous. Meaning, according to
the sound, what your ear hears, they are interchangeable. One could be the
other, they are ambiguous. They are indistinguishable.
So again, the phrase is, when you are learning to cook from scratch, its
best if youre willing to ask someone who knows. Im marking up those
words, Im saying them a little bit more loudly, to put that phrase together so
the person will scratch their nose. Not very helpful in a job interview, not
very helpful at a board meeting, not very helpful when youre attempting to
close a deal, but it is very helpful when youre attempting to prove to
yourself that this works. Try it out. This has a success rate, when you do it
right, of about 80%. 80% of the people when you do this right will scratch
their nose. Once youve proven to yourself that it works, then you start to
realize, Wait a minute, I have some power here.
But lets look at different ways to do it if I want people to scratch their nose.
And dont worry, well get into wealth examples soon, but I want you to
understand the basics of this. This is also a great example that I used with
my advanced hypnotherapy students because it makes it easy to see it
working. If I were to tell you to embed a command, tell someone to become
a millionaire, that may take longer. But scratching your nose, its either
going to happen or not going to happen, its measurable and its observable
in the moment. It demonstrates the power of what youre doing and it shows
you youre not just using words, youre using words that work.
So another way to do it, instead of saying the words a little bit more loudly,
would be to make a gesture, or a facial expression, or touch your face or
your upper chest somewhere, somewhere where the person youre talking to
can see it happen, while youre saying those words. So in other words, I can
say When learning to cook from scratch, and when I say scratch, Im
actually touching my left cheek its best if youre, Im saying youre
and touching my left cheek again willing to ask someone who knows,
when Im saying knows Im touching my left cheek again. So Im only
touching my left cheek during those words, when Im saying scratch or
youre or knows. And Im not touching my left cheek any other time.
Now it doesnt matter where Im touching. I can touch my left ear, I can
touch the top of my head, I can adjust my tie if Im wearing one, ladies can
touch a necklace, it doesnt matter what you do as long as the person sees
that youre doing it, and youre only doing it when youre saying those
words. Thats what marks them out, theres something different going on
when you say those words, and that forms them together in a phrase in the
persons subconscious mind and acts as a command for them.
So lets talk about some examples that you can use. And Ive got different
examples for you in the written material so youll get a lot of information.
Have you ever gone to a lecture and you wish you hadnt gone because the
teacher says the same things that are in the notes? Well weve got a
transcription for you, so you wont miss anything, I think thats great. But
weve also got material thats not in here, thats not in the audio part. So
you get both. You can listen to it, you can read about it, thats why weve
got the transcript, but you also get something beyond that. You get different
examples. So when you read through the ebook that corresponds to my part
of the Advanced Wealth Trigger, then youre going to get something
different. Youre going to get some other examples. So Im encouraging
you to read through them, Im encouraging you to do your homework, read
everything there is in this program. And even when you read the transcript
youll find that when you read something sometimes, it strikes you
differently than when you hear it. Sometimes things slip right past us when
we hear them, sometimes they slip right past us when we read them, so
having multiple ways of getting it in your mind can be very helpful.
So, let me give you some examples here, and Ill give you some other
examples in the written material. Well we need to come up with a scenario
first. Lets say for example that you are going into a board meeting and you
want someone to sign a contract. So you create a paragraph that youre
going to deliver, youre going to memorize this ahead of time, and in that
paragraph are the three words: sign this contract. So for example, your
paragraph can be like this:
I want everyone to know before we get started that as I was driving here I
passed a sign and I realized that this time when I was passing it, I was going
to a very important meeting about a contract, and I almost missed my turn.
So youre telling a story that people are probably just going to let pass by.
Its not a story that youre grandstanding, its not a story that has any special
meaning necessarily, youre just talking, youre just saying things. As far as
anyone knows, youre just saying things. Youve got the commands in
there. Youve got the words, sign this contract. And again, with
phonological ambiguity, even though youre passing by a sign, a physical
sign, the command is sign, the verb sign. Doesnt matter, it sounds the
same. When your subconscious mind hears the words sign this contract,
its not thinking of a street sign, its thinking of the verb form of it, of
signing it.
Heres another example. Lets say youre at a job interview, its for the
biggest job of your life, Youre going to use embedded commands to
enhance the situation, to make things go your way. The command you want
to give the interviewer is hire me today. Thats the command. Hire me
today. So now youve got to have a paragraph youre going to deliver that
has those words in it. And remember, when you say those words youre
either touching somewhere on your face or body thats noticeable to the
person, or youre saying those words a little more loudly, or youre doing a
facial expression thats unique to only those words when theyre being said,
or some sort of gesture with your hands, without even touching your body,
something thats going on when only those words are being said. The words
hire me today. So, for example, you can start sharing this paragraph with
the interviewer:
Mrs. Green, its always been my goal to mover higher in any situation where
I find myself. When I think of me, here, now, in my current life, I realize
that today is a day full of opportunity, and thats what Im all about.
Okay, so what have I done? Ive got the words hire me today. Ive said
them a little more loudly than the rest of the words, but Ive said them in a
paragraph that sounds like normal conversation for an interviewee to have
with an interviewer. Of course the interviewee is going to have conversation
that sounds like they want the job, but I have embedded a command in here,
hire me today. Ive got those three words in there. Now I can either say
them a little bit more loudly like I did in the example, or I can do a gesture,
or move my hand, or touch somewhere visibly on my body when Im saying
those words, so that I dont have to just change my tone of voice.
So thats how analog marking works. But I told you Id give you another
example here, a bonus to show you how to embed commands without using
analog marking. And this, again, comes from the world of NLP, the world
of Neuro Linguistic Programming, and lets put you back in that interview
situation, where youre talking to the employer. If you want someone to
believe at a subconscious level that you have certain attributes creativity,
honesty, motivation, confidence, what have you you need to touch your
body within a one foot radius of your solar plexus you know where you r
solar plexus is? Solar plexus is the center of your chest, actually just a little
lower than that, where your rib cage meets, where the ribs come up and
meet, thats your solar plexus, so a one foot radius from there. If you touch
anywhere in there when youre talking to someone, youre going to program
them subconsciously to believe that you have an association with whatever
youre talking about.
Heres what I mean. If I say the word confident and Im touching that
area while Im saying the word confident, its going to cause an association
in that persons mind between you and confident. You will be seen as being
confident by them. Why? Because that area is considered by the
subconscious mind to be where the soul would be, or the center of the body.
Its where the heart is. Subconsciously, thats the way we process that part
of the body, thats where the life force emanates from.
Now this is not a philosophical debate or discussion. Studies show that

people believe that that is the center of a person, by and large, most people
believe that is the center of the person, that is where their essence is. Their
solar plexus. So anytime Im gesturing to that area or touching it, I mean
me, I mean the core of me, I mean the core of who I am at my very basic
self, my soul, my essence, Im referring to the real me at that point. So if I
say the word confident and Im touching that area or pointing to it, the
person Im talking to is going to association confidence with the core of me

and who I am. So I would say something along these lines: I really enjoy
working with confident people. And when I say the word confident, Im
touching that area. Now I dont have to touch it in an obvious way, I can
adjust my tie, I can play with a necklace, I can adjust my collar, whatever I
happen to have in that area, or I can scratch my chest, rather than pointing
there, making it very obvious, I can find something to do there. But only
when Im saying that word.
Lets say I want someone to think of me as being motivated. I could say

something to this effect: I enjoy working with very motivated people. Im
not even talking about myself, thats the beauty of embedded commands like
this. And while Im saying the word motivated Im touching that area, and
while Im not saying it Im not touching that area. Im only touching it
when I say the word motivated. And if you get good at it, you can do it
very quickly, you move your hand there and out of there very quickly. Or
you can just slow it down if you want to move your hand more slowly. So
you can appear to talk about someone else, even if you actually are talking
about them, not drawing any attention to yourself, but subconsciously youre
drawing all of the attention to yourself, because you are creating a
connection between the word confident or motivated or any word you are
saying to them, and yourself.
Now again, youre starting to realize the power of these techniques and
where you can go with this. I want you to stick to the good side. I want you
to use your powers for good. You getting a job that pays you so that you can
support yourself and your family, and take your friends out for nice
vacations or whatever you want to do with your money, thats good. You
manipulating someone so that you can get them to do something so that you
can gain and you and you only will gain from it, thats not so good. I dont
like the words good and bad, I like the words productive and unproductive,
or helpful and unhelpful, or valuable or non-valuable. You understand what
I mean. You want to use your powers in a productive way.
So now you have different ways of using analog marking and embedded
commands and I want you to have fun with it. I want you to enjoy it, I want
you to have fun doing this, I want you to prove to yourself that it works by
using embedded commands to get people to scratch their nose, then take it to
the next level and use it for something thats going to help you gain
financially. Not at someone elses loss perhaps the other applications, but
lets face it, you are the most qualified for the job, arent you? Using
something like this program, obviously you are an advanced thinker, and
someones got to get the job. So, when youre using it in a competitive way.
When youre using it to hurt someone, thats not fine.
So use your powers for good and enjoy, and keep moving forward
financially, and join me in the next module as I talk about overcoming fear
of success and fear of failure. Some people get all this information and
theyre all powered up and ready to go, but deep down inside theyve got a
fear of success or a fear of failure and it stops them. I want you to go to the
finish line. Joe and I want you to go over the finish line, we want you to
make it. So join me in the next module as we break through those limiting
beliefs of fear of success and fear of failure.
Module 12: Allowing Wealth into your Life and

Overcoming Fear of Success and Fear of Failure
Welcome to the module thats going to teach you about how to allow wealth
into your life and overcome fear of success and fear of failure. So many
people get so far and then they find out that theyve got a self-sabotaging
mechanism built in. You might think, Why would anyone be afraid of
success? Why would anyone not really want to be wealthy?
Well from using the pendulum technique from this program youve
discovered some potential limitations that you might have. Now maybe
everything went well for you, maybe you answered all of the questions with
the appropriate answers that you wanted to get and everythings fine, but if
you had some surprise answers, perhaps you asked yourself if you feel that
you should be wealthy and the answer was no, well one of the questions you
can follow up with is, Is it because I have a fear of success? Sometimes
thats the answer. And the reason that this happens many times is because
we have a thermostat, and the thermostat tells us when things are getting too
hot or too cool.
The thermostat in the house, if things get too hot or too cool, will kick in and
regulate the temperature to keep it just right. Usually thermostats are set one
of two ways: to stop the house from getting too hot, or to stop the house
from getting too cool. Your thermostat may be set to keep you from getting
too much money. You may be thinking, Why would I have a thermostat in
my subconscious mind that says that? And by the way, thats a great
metaphor, getting rid of the thermostat, creating a whole metaphor of a
person noticing the thermostat and then removing the thermostat and then
letting it go, getting rid of it, because you want to have financial abundance.
Your subconscious mind might have some resistance to that, might have
some good reasons for keep you back.
Maybe your parents told you that rich people are evil. The famous Bible
verse says the love of money is the root of all evil, so often this is construed
as money is the root of all evil and further misconstrued as money is
evil. Perhaps you have beliefs like that. Perhaps you saw that your parents
had a certain amount of money and success and you dont want to disrespect
them, so you dont want to go beyond them, because you feel that this would
put you in a superior position to them, and you dont feel superior to them,
you feel as though youre still in a child position. Theyre the parent and
youre the child so you have to be subservient to them.
Do these ideas sound strange to you, do they sound foreign, do they sound
absurd? Sometimes your subconscious mind holds on to things and it
doesnt matter if theyre odd or foreign or absurd, it doesnt matter what
they are. All that matters is that your subconscious mind is holding on to
them. Subconscious mind doesnt need reason. In many cases it doesnt
even need popular opinion. Maybe everybody thinks that you should be
financially successful, but your subconscious mind doesnt. Its hold you
back. Perhaps thats whats going on. I dont know you so I dont know
whats going on.
This information can be determined from the pendulum, so I want you to

really get good at using the pendulum and getting information, because
youre going to be able to streamline your progress by using it.
I see this with weight loss clients all the time. They want to lose weight, or
so they say, but they start to lose weight and then what happens? They start
to sabotage their weight loss with binge eating, and they eat more than they
ever did, and they come back the following week and they say, I thought
we were working on weight loss! Im actually eating more than Ive ever
eaten! I sit there with a calm, collected presence, and I tell them that this is
the thermostat kicking in, and Im glad it did, because now we know where
it kicks in, now we know where the level is.
Sometimes when I work with clients to help them increase their wealth, the
thermostat kicks in. The thermostat tells them, Wait a minute, thats too
much money, you dont deserve that much money, you need to lose some of
that money so that you will feel more comfortable. Sometimes with weight
gain and weight loss, its about not wanting attention because maybe
attention in the past has led to things that they dont want to have happen
again. Sometimes with money its the same thing.
I remember a hip-hop song that came out in the 90s, Mo Money, Mo

Problems was the name of the song, and the song was all about how the
singer and his friends were getting more money called mo money in hiphop but getting more money, and with more money came more problems,
or challenges as I like to call them. This may be the way your subconscious
mind thinks of more money. Your subconscious mind may think more
money equals more challenges.
So whats the logical result? Avoid more money. Avoid getting more.
Avoid moving forward. Avoid the pain. And thats what its all about.
Your subconscious mind is attempting to protect you from pain. Thats why
people struggle with weight loss sometimes, because they dont want the
pain of that undue attention which could lead to things that they dont want
to have happen, because it happened in the past. And they think that the past
is equal to the future, because the subconscious mind doesnt know, it hasnt
been updated. Its time to update it with some programming, so lets get
started.
I want you to use this information to add to your script, to add to the
programming part of your hypnotherapy session. What Im about to teach
you is what I do with my clients when I want them to overcome fears, when
I want them to overcome fears I use this technique. Its a very
straightforward technique and it has a tremendous success rate. I have over
a 90% success rate using this technique to help people overcome their fear of
financial success. Im blessed with a lot of financially successful friends,
and Im also blessed with the fact that theyve come to me to go to the next
level. Some of them came to me before they were financially successful and
allowed me, gave me the privilege, of letting them have a breakthrough.
And this is the hypnotic technique that I used in every situation. I use other
techniques as well, but I use this one every time I feel theres a fear of
success. If someone has a fear of financial success, its really going to limit
them.
And the way it works is you paint a picture in your script of a movie theater
you can do this for yourself, you can record this for yourself, unlike a
metaphor you dont have to have someone else do it; you can do your own
metaphors by the way, but its always nicer, since a metaphor is design for a
really difficult case, to have someone else do it but lets take a look at
scripts for overcoming fear of success or fear of failure. You have yourself
imagine yourself in a movie theater and youre in control of the movie
theater, youre sitting in control of the theater, youre running the projector,
and sometimes youre in the movie itself.
You start out the script by telling yourself that youre watching a movie,
youre sitting in the front row of a movie theater watching a movie, and the
movie is starring you. Now at any time you want you can turn the projector
off, because you can be in any of the three locations, or all three of the
locations the front row of the theater, running the movie and starring in the
movie so you control what happens in the movie, you control whether or
not you leave the theater, and your control whether the movie even continues
playing. Thats the setup.
Heres where it becomes powerful. As you go on with the script, you see
yourself in the movie doing certain things. You see yourself perhaps making
mistakes and bouncing back from them. You see yourself learning from
those mistakes, because there really are no mistakes, there are only learning
opportunities. You see yourself allowing money and wealth and possessions
into your life, and you see it working out. I use this same kind of script for
people that are afraid of snakes and spiders. Some people are afraid of
money just like theyre afraid of snakes and spiders. Some people are more
afraid of money than they are of snakes or spiders, believe it or not.
Its a technique that goes back a long way in psychology. Even back before
I studied psychology at the University of Florida, even before I was in
graduate school at the University of Florida in the 90s, it goes way back
beyond that. Beyond the 80s, beyond the 70s, wayyyyy back. And this is a
technique called de-sensitization, youre desensitizing someone to
something. Psychologists used to use it in person. If they wanted to get
someone to overcome a fear of snakes, they would take someone down to a
place where the snakes were, non-poisonous snakes. The first day they
would just look at the snakes and they would leave. The second day they
would come down with the client and the client would get a little closer,
little closer, a little closer, day after day after day, and finally they would
touch the snake. And at the end of working with them, theyd have the
snake wrapped around their neck and theyd be over their fear of snake.
Thats called systematic desensitization. It works like a charm.
What we now know is that we dont have to do it that way. You can just
imagine it. So weve taken systematic desensitization and taken it to the
subconscious mind. It happens in the mind, because your mind makes it
real, your mind reacts so your body reacts physiologically. You get all the
fear, all the benefit of the fear, and all of the benefit of the success as fi you
were actually there because your body reacts physiologically.
So you imagine yourself in the movie theater, watching yourself interacting

with money in this case. Getting an abundance of money, having things,
having wealth, having yachts, having cars, having houses, having whatever
means money to you. Being where you want to be and being okay with that,
being comfortable with that, because perhaps your subconscious mind
maybe hasnt put it all together yet, hasnt put all the pieces together that
you are going to be wealthy and by the way, you are and what its going
to feel like, that its going to feel okay, its actually going to feel good, its
actually going to feel better than where you are right now. Its going to feel
amazingly outstandingly beautiful. Maybe your subconscious mind hasnt

put that together yet.
Maybe you have consciously this idea of Im going to be wealthy, but you
havent really sat down and taken the time to imagine yourself being
wealthy, and desensitizing yourself to the fears that can come up when you
have money, the fear of failure.
I remember working with a guy who graduated from Harvard with an MBA,
my office in Beverly Hills, he came to me and he wanted to work on sales
motivation. He had all the credentials necessary, an MBA, Masters in
Business Administration from Harvard, and he wasnt doing very well. He
worked in investments, he worked for an investment firm, he wasnt doing
very well. He said to me that hes afraid to hold his head up because hes
afraid to be a target if he does. He was afraid to be wealthy, he was afraid
someone would take him down if he rose up and showed everyone how
powerful he was, he was afraid people would take him down. That was a
fear that was holding him back. I used this script with him, this very type of
script that Im talking about now, because he had never really imagined
himself being comfortable with having success. He never really imagined
himself having everything work out and be okay, he just carried this fear
around with him.
Yes, on the one hand, he wanted to be wealthy, that was very clear, but on
the other hand, if he imagined himself there, if he allowed himself for a
second to imagine himself there, it wasnt a happy picture, it wasnt a happy
moment. It was unfortunate, it was sad for him, it was scary for him.
So, back to the movie theater. Have yourself imagine yourself in the movie
with movie, with the things that you want, and being okay, still being a good
person, a giving person, having friends and being happy. And then, once
you feel comfortable with that, you can move into the movie. Youre seeing
yourself in the movie, but its different when youre watching from the front
row or from the projection booth or when youre looking out over the
audience from the movie. So you can move your perspective to the you that
is in the movie so you can look out over the audience from within the movie.
Thats a different perspective. That starts to make it real for you. Youre
not just seeing it as an observer, seeing this person that looks and acts like
you, youre feeling it as you. Youre touching, in the movie, in your
imagination, the things that you want, youre with your friends in the movie
in your imagination, but youre imagining that your body makes it real. And
it starts to imprint on your subconscious mind that its okay to be wealthy.
And it is okay to be wealthy by the way. If you do good now, wherever
youre at financially, you can do that much more good when you have more
money. Because more money means more power and more opportunity, it
means more of you, it means a bigger expression of you, so you can paint
yourself into that picture, you can put yourself into that movie.
And any time you feel uncomfortable you can stop the movie, you can go
back to just watching it, you can even change the scene if you want. But
when you set up your script like this, where youre bringing yourself in the
movie and youre having things, and things are going well for you, youre
going to start getting new distinctions. Youre going to start feeling more
powerful and more comfortable with having money, and youre going to
look forward to it.
So lets review now what youve learned in this program, and my part of this
program. Youve learned how to hypnotize yourself. You probably already
learned it in the basic Wealth Trigger, but now you remember, youve been
refreshed. Your subconscious mind pulled out that information to your
conscious mind. And you remember the induction, deepening, script,

amnesia, trance termination, and you know how to use them.
In the next module you learned about pendulum, the pendulum to determine
your wealth barriers. Remember the questions: Do I want to accumulate
wealth in my life? Do I feel as though I deserve to be wealthy? These are
questions that need to be asked and they need to be answered, you need to
find out the answers to these questions so that you can move forward. So I
had nine questions for you, and you can create sub-questions based on the
answers to those questions.
In the next module I talked about post-hypnotic suggestions for wealth. And
remember, I said they could be triggered by a word, or an action, or as a
result of time. Meaning on a certain date you will have the power you need
to do what you need to do to further your wealth.
We also talked about metaphors, stories if you happen to find that youre
being more stubborn or resistant to change, there are stories designed to
disguise the message. Sometimes its better to have someone else do these
for you.
And we talked about analog marking and embedded commands, using

gestures and facial expressions, touch and tone of voice, to cause a change in
someone else, to cause them to feel that you have certain attributes, or to
give them a three-word command (its always best to use three word
commands by the way, because theyre straight to the point; more than that
and it gets too complicated, you want to keep them straight to the point).
Very straightforward commands youre giving and theyre going under the
radar. And youre only using your powers for good.
And then this module you learned about my powerful technique that I use,
the movie theater technique where you create a script and you watch
yourself in a movie, and youre putting in all the things you will have when
youre financially abundant. Most importantly, youre putting those good
feelings. First youre seeing yourself in the movie, then youre in the movie.
And at any time you feel uncomfortable you can stop the movie or change
the movie or do something else in the movie. You have control. The idea is
you get comfortable with it and you move forward, you make positive
changes, you make things happen.
So now you have the advanced tools, the advanced tools that are either going
to get you unstuck if youre stuck, or theyre going to move you toward the
next level, or both, get you unstuck and then propel you to the next level. So
enjoy them. Make a change in your life. Make something happen today.
Ands start using the change that you have to help others, because thats
where the circle of abundance really starts to feel great.
When you not only help yourself, but you help others. And by helping
others, you get back what you give. The Law of Attraction comes back to
you. What you give, you receive. So start giving. First to yourself, then to
the world. And watch what happens. Your life will turn around completely.
So my hope is to hear from you, I want to hear your success story, I want to
hear about you, so let me know about your success. Let Joe Vitale know
about your success. We want to hear from you. Keep moving forward, keep
making a difference in the world, and keep believing in yourself.
Im Steve G. Jones, and on behalf of myself and Joe Vitale, we wish you
outstanding financial success.

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Wealth Trigger 2.

Dr. Joe Vitale and Steve G. Jones, Ed.S.

That means money is instrumental to your wellbeing, your health, your

Module 1: Getting Rid of the Three Thieves of Wealth

Wealth is so important because it also gives you confidence. You may

I have this movement in homelessness called Operation Yes and I firmly

I have a friend who says, if youre not independently wealthy with $3

Module 2: The Power of the Unconscious Mind

Im trying to ell you how important it is to be wealthy. Wealth not only

This is important. Your unconscious mind is more powerful than your

attracting money easily and effortlessly, but unconsciously you think, oh

Sometimes youll know whats going on consciously, and sometimes you

So again, wealth is important for your career, confidence, health,

When you have wealth, youre more able to do just that.

Now to begin with, I need to lock in a mindset. I want you to consider a

Wealth is actually your consciousness. Wealth is your talents, your

You would of course want to leave yourself with some worthwhile

Does the foregoing suggestion seem like a trick, a form of self-deception?

how can I go about in a contented frame of mind? To me the world is a sour

Such implied reasoning on your part enables me to stress a very important

But as I left it there, it became part of me it became part of my wallet, it

That moment is this moment. Your transformation has already begun.

Module 3: How to Turn an Idea into Action

But I want to go a little deeper than that because theres a metaphysical

proper respect, and then I worked to make it become a reality by releasing

Bruce Barton was a bestselling author in the 1920s, he was a famous

Now understand my situation: Im broke, Im unknown, Im struggling, that

My passion is growing, Im realizing that Bruce Barton wrote all of these

every employee in that network marketing company. It was one of the

And taking action.

Module 4: Boost Confidence, Build Motivation and Eliminate

what do you want to attract. I want to attract more money, I want

Nothing bad happens. Failure is simply feedback. It gives you some

Its called programming for a reason what youre surrounding yourself

opportunity here. When somebody complains about something, and that

So as Im listening to Amy and Im hearing these different stories I would

Well now Im hearing a headline. Now Im hearing a headline on a website

And I advised her, I said, Okay, what you want to do is imagine

She was making money from her ebook.

Module 5: Inspiring Case Studies

something I did in Austin, TX many years ago, and it transformed a lot of

He put up a website, it might have been at thinkinggrowrichworkbook.com,

He started taking action, he started making things happen. Then he

So you can see that ideas are everywhere.

Whats really interesting is that as Daniel and I would meet, he would go

remember than it is to create. And I thought, What? Its easier to

He then went on to teach me what he calls the Remembering Process. And

He wanted to have more wealth, he wanted to have more prosperity, he was

to me, and it came about almost by accident. Why was it almost by

Module 6: Simple Steps to Attract Wealth

This is almost a metaphysical principle. Im going to call it a psychological

If you want to attract wealth, you need to be speedy in your actions. If

highest purpose. But at the same time, remember money is impersonal. If

likes to be appreciated. Money goes to where its appreciated. So I want

Again, money likes speed. Money is impersonal. And money likes to be

Thats the first step to beginning to attract wealth. Focus on attracting

This is a form of responsibility. Money likes to be appreciated it. Show

moment. When it comes to investing, I say find somebody you trust, a

We need to give. Its a biblical principle, it seems to be a principle of the

Today Ive given tens of thousands of dollars to individuals and

money. Go ahead and hire an investment counselor or whatever you need to

And then also, remember the psychological principles behind money.

Module 7: Review of Wealth Trigger and Self-Hypnosis

By he way, since you have an interest in hypnosis, perhaps you would be