Critical Path MKTG 5007 Online Course

We
ek

Chapte
r

Topics

1
2

1
2&3

3
4

4
6

Marketing Overview and Introduction

Developing Marketing Strategies and
Analyzing the Environment
Exploring Consumer Behaviour
Segmentation, Targeting and Positioning

Developing New Products

Midterm is based on Chapters covered to

date

Branding

14

Integrated Marketing Communications

15

10

16

Advertising, Sales, Promotions and Personal

Selling
Social and Mobile Marketing

11

11

Pricing Concepts and Strategies

12
13
14

13
17

Retailing and Multichannel Marketing

Global Marketing
Exam is cumulative and covers all content

15

Group Report and Presentation

Evaluation
Quiz (1%)
Library Assignment (1%)
Quiz (1%)
Quiz (1%)
Quiz (1%)
Metrics Fixed Cost, Variable Cost and
Contribution Margin (1%)
Quiz (1%)
Metrics - Channel Margin and Markup (1%)
Group Assignment Project Outline & Charter
(5%)
Multiple Choice Midterm (Date & Time TBD)
25%

Quiz (1%)
Metrics - Breakeven Analysis (1%)
Quiz (1%)
Metrics Workload Method (1%)
Quiz (1%)
Metrics Customer Lifetime Value (1%)
Quiz (1%)
Metrics Return on Marketing Investment
(1%)
Quiz (1%)
Metrics Income Statements (1%)
Quiz (1%)
Quiz (1%)
Multiple Choice Exam (Date & Time TBD) 25%

Report (15%) Presentation (10%)

Due Tuesday at 4pm

TOTAL EVALUATION
Library Assignment Quizzes and Metrics

20%

Group Project Plan and Charter

5%

Group Report

15%

Group Presentation (Virtual)

10%

Midterm

25%

Exam

25%

TOTAL

100%

Notes:

Required textbook: Grewal, D., Levy, M., Lichti, S., Persaud, A. (2015). Marketing (3rd Canadian Edition). McGrawHill
Ryerson Limited. All references below and on the web site refer to this edition of the book.
All quizzes, metrics and assignments are due Fridays at 4pm unless otherwise stated.
Late submissions will be penalized 10% per day and not be accepted after 2 days.
Please note that all group members are responsible for the full content of the assignment submitted. In
particular, if any part of the assignment is plagiarized, all group members will be penalized under Humbers
academic regulations. No student will be exempt for the reason that they are not the person responsible for
completing that portion of the assignment.