MGT 153

Introduction to Business
Puan Nur Hazwani Binti Zulkefly
AC110 1G
Names Company : Sneakers DWAAQEB
Prepared by:
Names

Matrix Number

Nur Aisya Binti Zulkefle

2014452968

Nur Effarahin Binti Othman

2014265508

Noor Alia Binti Amir

2014224232

Dayang Natasha Binti Abdul Wahid

2014471958

Norsafwanah Binti Razali

2014235778

NurBalqis Binti Mohd Yahya

2014610132

Wan Nor Bazilah Binti Wan

Abdullah

2014612448

TABLE OF CONTENT
ACKNOWLEDGMENT
INTRODUCTION
SWOT ANALYSIS FORMAT
INFORMATION OF PRODUCT
MANANGER PLAN
- Top Level Manager
- Second Level Manager
- First Level Manager
PRODUCTION PLAN
MARKETING
FINANCIAL

3
4
5
6-7
8
9
10
11
12-14
15-17
18

ACKNOWLEDGEMENT
Alhamdulillah and gratitude to the Almighty for giving us the strength and patience to
complete this assignment.
We would like to express our gratitude to everyone that involve rather direct or
indirectly in helping us to complete this assignment. Firstly, we really appreciate all the
helps , advisors and information which given by our lecturer , Puan Nur Hazwani Binti
Zulkefly. Without her support, we may not able to solve problem during the process untill we
finish the assignment successfully.
In addition, we would like to take this opportunity to thanks those of our friend who
helped us and giving some guide to complete this assignment. Last but not least, thousands of
thanks we would like to express to our group member for the cooperation given to the group.
Without the cooperation and tolerance between the group members, we couldnt finish this
assignment. Finally, thanks again to anyone who had helped us and guided us in order to
finish the assignment.

INTRODUCTION
NAME OF COMPANY : DWAAQEB CORPORATION

ADDRESS: LOT 2F 16 , 2ND FLOOR SACC MALL, JALAN

PERBADANAN

14/9 , SEKSYEN 14, 40000, SHAH ALAM, SELANGOR .

PHONE NUMBER : 03-22446789
NATURE OF BUSINESS:
Generally the nature of our business is manufacturing designed sneakers. We choose
to manufacture sneakers because according to some research , in Malaysia , the
demand for sneakers is the highest especially among the teenagers. Thus , this has
proved that sneakers has a great cope in Malaysia. Having universal appeal,
Malaysian consumers purchase and use sneakers on a regular basis.
We have chosen DWAAQEB as the name of our business. Actually,
DWAAQEB is taken by each capital of partners name (Dayang, Wana, Aisya,Alia,
Qis , Effarahin ,Bazilah). Our business also has its own objectives, which will make
more people attracted to wear our unique designed sneakers. Our business will
operate at Shah Alam, Selangor, where it accessibility is at its most convenient for
shoppers. If customer could not purchase from retail shop , we also offers online
services where customers could do their purchase in the comfort of their own house,
where the rest ours competitors deliver a lack luster service. Sneaker shoes very much
a part of everyday life in Malaysia. This clearly represented an area for future growth.
We produce variety of DWAAQEBs sneakers through research about
consumers demand on sneakers which are high top , low top, mid-cut, sneaker boots
and even slip on like low-tops. All of these sneakers are packaged in an artfully
designed packaging which could only be described as world-class. We are able to
produce a large amount of quantity and will offer good quality of sneakers with
affordable price. Specially selected the best equipment to provide the consumers a
sentiment of total fashionable sneakers. Product innovation and quality customers are
our long term key. We guarantee that our customers will satisfy with DWAAQEBs
sneakers and success in shoes industry.

SWOT ANALYSIS FORMAT

Strength

Comfortably wearing our shoes

Our designer creativity skills

Our own distribution strategy

Increasing demand among teenagers

Weakness

Low customer retention

Competition from branded brand

Lack of investment in product development

Rejection from customers

Opportunities

Increase supply to satisfy growing demand

Further development of direct sales in opening booth

Many potential outlets we are distributing

Co-operation with strong company

Threats

Lack of business information

More promotion in other brand

Failure in the communication strategy towards the consumer

Irregularity of the supply

INFORMATION OF PRODUCT
Market research carried out among sneakers consumers found that consumers associated a
unique design with our own design. Type of our sneakers is:

Type : Available in various cut

Designs name : Cartoon
Size : Unisex
6/7 (Smaller)
9/10 (Largest)
Type : Available in various cut
Designs name : Floral
Size : Unisex
6/7 (Smaller)
9/10 (Largest)

Type : Available in various cut

Designs name: Galaxy
Size : Unisex
6/7 (Smaller)
9/10 (Largest)
Type : Available in various cut
Designs name : Tribal
Size : Unisex
6/7 (Smaller)
9/10 (Largest)

MANANGER PLAN
TOP LEVEL MANAGER

DIRECT
OR
MANAG
ER

CEO

MIDDLE LEVEL MANAGER

DEPART
MENT
HEAD

PLAN
MANAGE
R

HUMAN
RESOUC
ES
MANAGE
R

FIRST LEVEL MANAGER

SUPERVIS
OR

TEAM
LEADER

TOP LEVEL MANAGER

CEO

MANAGING DIRECTOR

Name : Nur Aisya Binti Zulkefle

Name : Nur Effarahin Binti Othman

IC number: 950114-03-6060

IC number: 951028-01-5890

Telephone number : 019 - 9660567

Telephone Number: 012-4912787

Education:

Education :

PMR & SPM (SMK Berangan)

Foundation of Science (Uitm

-PMR

SPM

(SMK

Diploma In Accountancy (Uitm

Burhanuddin)

Iskandar)
Experience and Skills :

Seri Iskandar)

- Works as an Account Editor in

Experience and skills:

Shinhwa company for almost

-

Dr.

-Diploma in Accountancy (Uitm Seri

Puncak Alam)
-

&

Helps her parents by managing

three

years.

the family business for three

- She is a critical thinking person and

years.

a very competitive person.

-

She is very
confident

responsible ,

and

capable

in

managing business.

MIDDLE LEVEL MANAGER

DEPARTMENT HEAD

PLAN MANAGER

HUMAN RESOURCE

Name : Noor Alia Binti

Name : Nursafwanah binti

MANAGER

Amir

Razali.

Name : Dayang Natasha

IC number : 960906-02-

IC Number : 960228-04-

Binti Abdul Wahid.

5342

5204

IC number: 960526-07-5268

Tel. number: 017-4858593

Tel.Number: 011-28281029

Tel. Number : 017-5039593

Education :

Education :

Education:

-PMR & SPM (St.George

-PMR & SPM ( SMK Seri

-PMR&SPM (SMK Datuk

Girls School)

Tasik)

Haji Abdul Kadir)

Diploma in

-Diploma in Accountancy

-Diploma in Accountancy

Accountancy

( Uitm Seri Iskandar)

( Uitm Seri Iskandar)

( Uitm Seri

Experience & Skills :

Eperiance & skills:

Iskandar)

Experience & Skills:

Used to be a

-Worked as a HR

mastermind in

Coordinator for 2 and a half

Used to be a

national

years.

competition.
- Has the ability to

- She is able to balance the

president in a club.
Has the ability to
lead people fairly.

plan the future well.

strength and weakness of

different option and decide a
best course of action.

FIRST LEVEL MANAGER

10

LINE SUPERVISOR

TEAM LEADER

Name: Nurbalqis Binti Mohd Yahya

Name: Wan Nor Bazilah Binti Wan

IC Number : 960913-03-5178

Abdullah

Telephone Number: 019-9291219

IC Number : 960925-10-6316

Education:

Telephone Number: 017-6312880

-PMR&SPM (SMK Dato Perdana)

Education:

- Diploma in Accountancy (Uitm Seri

-PMR & SPM (SMK Sultan Abdul Aziz

Iskandar)

Shah)

Experience & Skills :

- Diploma in Accountancy (Uitm Seri

-Used to work in a small company for

Iskandar)

one years.

Experience & Skills :

- Has the ability to supervise the worker.

Used to work as a clerk for one

year and half.

- Has the ability to lead people in
whatever condition.

PRODUCTION PLAN

11

List of raw materials :-

Pencil

Eraser

Low Cut Sneakers Plain shoes

- Medium Cut Sneakers Plain Shoes

High cut sneakers plain shoes

- Prisma Colour Marker

- Water Proof Spray

1. So we started out by taking a pencil and roughly sketching some designs lightly on
each shoe. Using a pencil means that we can fiddle around until we get the wanted
design, rubbing out any parts which we're not happy with.

2. Once we've finished this

part, take a black Pitt Artist pen and go over all of we

pencilled-in sketches. Make sure we use nice even lines so that the design looks
neat. I went over each outline a few times to ensure I had nice thick black coverage

12

3. Be careful when use the Pitt Artist Pens as they can smudge or transfer onto hand
while they are dry. They are a unique ink formula which means they can be blended
when they are wet and a permanent once dry. Once we have all of your outlines in
place, let the ink thoroughly dry. If start using colours before the black ink dries, it
will bleed into the coloured areas (like you can see in some parts of my finished
shoes).

4. Using as many colours as we like (I had the 24-pack of Faber-Castell Pitt Artist Pens
so I had fun using many different colours), start adding colour to our designs. But
also make sure to let the colours dry especially if adding a few different colours into
one design - remember they bleed into each other (see the blue green and yellow rings
in the below photo for example of what I mean)!

13

5. We chose to leave the area in between the pictures white, but you could colour in
between in grey, black or your child's favourite colour. It's up to you!

MARKETING

TARGET MARKETING
Through the research that has been make, an effective performance of business
operation is to make sure the customers are satisfied with products or service.
Our target market is the teenagers and adult groups who love fascinating sneakers.
Age : 13 18 ( Teenagers )

Gender : Sneakers for boys and girl. ( unisex )

14

19 30 ( Adult )
Income : RM 3,000 RM 30,000 or above
PRODUCT CHARACTERISTIC
Market research carried out among sneaker consumers found that consumers
associated unique intimacy sneaker especially sneaker low-cut style.
Popularity of the product in market testing was attributed based on preference of high
school students, universitys student and adult by the colour such as colour blocking
or colour pastel, floral designs or doodle designs and etc, and the comfort of the
product.
These identified features would later be incorporated into the products brand image
and advertising.
PRICING
Our company provides better quality of sneakers at competitive prices. SNEAKERS
DWAAQEB is cheaper than CUBE SHOES which is an added benefit to the
company. The prices of each SNEAKERS DWAAQEB depends on the types of
sneakers and design. We use unique design that will satisfy our customers.

15

DISTRIBUTION
Because our business is providing sneakers to customers, that means we should make
easy to our customers to get our products. Our products will be sold through retail
outlets. Our distribution strategy is as follow:

Manufacturing

Distributor

Retailer

Customer

We manufacture and then sell through our sneaker shop

Distributor

Retailer

16

Customer

PROMOTION
This is vital part of our marketing strategy. It is important to us make known to the
customer about our services. Therefore, we plan to introduce our business through
the:-

DISPL
AYS

ADVER
TISM
ENT

We placed our product

in a prominent area in
stores.

Before the launching

of our very first
product, we had a
massive advertising
through media
especially television to
introduce our product.

17

FINANCIAL
FINANCIAL PLAN

Project Implenmentation Cost/Year:

Requirement

Cost

Shoes Wardrobes

RM 800

Counter

RM 1200

Raw Material
months)

(12

RM 722

Shoes Boxes

RM 700

TOTAL

RM 3 422

Source of Funding:
REQUIREMENTS

SOURCE OF FUNDING
LOAN

OWN CONTRIBUTION
CASH

Maybank

RM50,000

Capital

RM 50,000

Lorry
TOTAL (RM)

EXISTING FIXED
ASSET

RM 15,000
RM 50,000

RM50,000

18

RM 15,000