Professional Documents
Culture Documents
QUARTERLY STATS, TRENDS AND INSIGHTS ON VIDEO FROM YOUTUBE AND GOOGLE
DRIVE
ENGAGEMENT
WITH YOUTUBE
TRUEVIEW ADS
YOUTUBE TRUEVIEW ADS ARE
76% MORE LIKELY TO DRIVE A
RELEVANT SEARCH BEHAVIOR
thinkwithgoogle.com
YOUTUBE
45%
FX
44%
TBSC
41%
CMDY
40%
AMC
39%
USA
38%
ESPN
38%
FAM
37%
MTV
49%
TBSC
49%
FX
49%
YOUTUBE
47%
ESPN
46%
AMC
44%
TNT
43%
CMDY
43%
USA
42%
AEN
41%
HIST
(U.S. statistics, Nielsen Quarterly Reach vs Top Cable Nets, November 2013)
2 IN 3 GEN C CONSUMERS
SPORTS 19%
SCIENCE &
TECHNOLOGY 19%
MUSIC 80%
RECIPE &
COOKING 15%
COMEDY 62%
F18-34
PETS &
ANIMALS 21%
RECIPE &
COOKING 23%
PETS &
ANIMALS 19%
FILM &
ANIMATION 50%
AUTOS &
VEHICLES 19%
FASHION &
BEAUTY 39%
GAMING 68%
M18-34
COMEDY 62%
FILM &
ANIMATION 51%
SCIENCE &
SPORTS 36%
TECHNOLOGY 35%
EDUCATION 36%
EDUCATION 32%
GAMING 31%
Engagement is defined as any action including comments, likes, favorites, or playlisting a video on YouTube within a certain topic or channel.
MUSIC 76%
thinkwithgoogle.com
370
2.4x
MILLION
VIEWS
CAKE
BACON
6.1
EPIC
MEALTIME
1.3
0.9
0.7
0.7
0.6
0.6
0.6
0.5
0.5
ROSANNA
PANSINO
LAURA VITALES
KITCHEN
FOOD
WISHES
COOKING
WITH DOG
SORTED
FOOD
NICKOS
KITCHEN
JAMIE
OLIVER
YOYOMAX12
O ROLE
GOURMET
HIGHLIGHTED
YOUTUBE
CHANNEL
2. CURATED REGULAR
COMMUNITY CONTENT
3. BUILT PERSONAL
CONNECTIONS WITH THE FANS
www.google.com/think/case-studies/jamie-oliver-youtube-case-study.html
thinkwithgoogle.com
The ways in which consumers use media across devices changes by time of day
Engagement is steadily high on smartphones and desktops
throughout the day, whereas engagement on tablets and connected
and cable TVs peaks at primetime hours
SMARTPHONE
DESKTOP
CONNECTED
AND CABLE TV
TABLET
thinkwithgoogle.com
EVIAN
DOVE
INTERNET EXPLORER
PEPSI MAX
POOPOURI
BABY & ME
66 MILLION VIEWS
TEST DRIVE
40 MILLION VIEWS
thinkwithgoogle.com
1.7 MILLION
Videos posted of or
about the Harlem Shake
2.5 BILLION
Views of those videos
posted on YouTube
REDBULL
PEPSI
7 MILLION VIEWS
TOPSHOP
7 MILLION VIEWS
19.1
15.1
PEWDIEPIE
YOUTUBE
SMOSH
14.3
HOLA SOY
GERMAN
12.0
11.9
11.3
11.0
10.7
10.4
JENNA
MARBLES
RIHANNA
VEVO
NIGAHIGA
ONE
DIRECTION
VEVO
RAY
WILLIAM
JOHNSON
MACHINIMA
thinkwithgoogle.com
17%
(Global insights, Google/Ipsos Mobile Preroll Ad Effectiveness Study across nine countries, Q4 2013)
19%
DESKTOP
SMARTPHONE
(16 OF 18 CAMPAIGNS)
(16 OF 18 CAMPAIGNS)
TrueView gives viewers choice and control over which ads they see and when. In experiments
with real campaigns, we found that TrueView ads drive further engagement with advertised brands.
IMPACT ON SEARCHES
76%
3x
74%
10x
www.google.com/think/case-studies/extra-space-storage-google-video.html
thinkwithgoogle.com
Useful links
Want to learn more? Check out the links below.
PAGE 2
Jamie Oliver
YouTube
http://www.youtube.com/user/JamieOliver
http://www.youtube.com/user/YouTube
Yoyomax12
Smosh
The Collection
http://www.youtube.com/user/yoyomax12
http://www.youtube.com/user/smosh
http://www.google.com/think/collections/the-power-of-gen-c.html
O Rol Gourmet
The Article
http://www.youtube.com/user/oRoleGourmet
https://www.google.com/think/articles/the-power-of-gen-cconnecting-with-your-best-customers.html
http://www.google.com/think/case-studies/jamie-oliver-youtubecase-study.html
http://www.google.com/think/infographics/gen-c-around-theworld.html
Rosanna Pansino
http://www.youtube.com/user/RosannaPansino
Food Wishes
http://www.youtube.com/user/foodwishes
Sorted Food
Jenna Marbles
http://www.youtube.com/user/JennaMarbles
Rihanna VEVO
http://www.youtube.com/user/RihannaVEVO
Nigahiga
PAGE 5
http://www.youtube.com/user/nigahiga
http://www.google.com/think/collections/youtube-leaderboard.html
PAGE 3
http://www.youtube.com/user/HolaSoyGerman
Machinima
http://www.youtube.com/user/machinima
PAGE 7
Trueview
http://www.google.com/think/products/youtube-trueview.html
http://www.youtube.com/CallOfDuty
RESEARCH
PAGE 6
http://www.youtube.com/user/sortedfood
Openslate
Nickos Kitchen
PewDiePie
Tubular Labs
http://www.youtube.com/user/robjnixon
http://www.youtube.com/user/PewDiePie
http://tubularlabs.com
http://outriggermedia.com
http://google.com/think/youtube-insights
thinkwithgoogle.com