SAFE DRIVING AWARENESS CAMPAIGN

VERSION 1.2
July 2016

SAFE DRIVING AWARENESS CAMPAIGN

CAR ACCIDENTS IN THE WORLD

CAR ACCIDENTS IN NUMBERS

1.4 million people die every year in car accidents.

#1 cause of death among people between 10-24 years old.

World Health Organization

No. 2

CAR ACCIDENTS IN NUMBERS

68,000 children under five years old

die in car accidents every year.

National Center for Health Statistics

No. 3

CAR ACCIDENTS IN NUMBERS

Causes injuries & disabilities to around

50 million people every year.

National Center for Health Statistics

No. 4

CAR ACCIDENTS IN NUMBERS

518 billion Total Economic Cost.

World Health Organization

No. 5

CAR ACCIDENTS IN NUMBERS

By the year 2020:

Deaths caused by car accidents will exceed
deaths caused by HIV/AIDS.

ASIRT

No. 6

CAR ACCIDENTS IN NUMBERS

By the year 2030:

Car accidents will become
#5 leading cause of death.
65% increased in fatalities.

ASIRT

No. 7

CAR ACCIDENTS IN NUMBERS

In the Middle East:

66,000 people die on the spot every year.
250,000 injuries and disabilities.
$65 billion spent on medical bills & damages
to properties.

World Health Organization

No. 8

CAR ACCIDENTS IN NUMBERS

In the United States:

5.4 million car accidents every year.
Cell phones are involved in 1.6 million accidents.
3.9 million visits to Emergency Rooms.
42.9% of ER visits arrive by ambulance.
More than twice as high as for other visits.
$230.6 billion in costs.

ASIRT

No. 9

RECENT STUDIES ON SAFE DRIVING

TOP CAUSES OF CAR ACCIDENTS

TOP CAUSES OF CAR ACCIDENTS #3

Driving Under the Influence (DUI)

is the #3 leading cause of car accidents.

No. 11

TOP CAUSES OF CAR ACCIDENTS #3

Unlike most countries where DUI is ranked #3 cause of car accidents,

in Saudi Arabia; its Unsafe Lane Change, which is very common
among distracted drivers.

MOI Traffic Department

No. 12

TOP CAUSES OF CAR ACCIDENTS #2

Driving over the speed limit

is the #2 leading cause of car accidents.

No. 13

TOP CAUSES OF CAR ACCIDENTS #2

Driving over the speed limit

contributes to 1/3 of all car accidents.
An adult pedestrian has less than a
20% chance of dying if struck by a car
at less than 50 km/h but almost a 60%
risk of dying if hit at 80 km/h.

World Health Organization

No. 14

TOP CAUSES OF CAR ACCIDENTS #1

Distracted Driving
is the #1 leading cause of car accidents
in the world.

No. 15

TOP CAUSES OF CAR ACCIDENTS #1

Distracted Drivers are the main reason why Saudi people loose one family
member every 40 minutes.
Also, they are the main reason why 39,000 inpatients are currently occupying
more than 30% of all hospital beds in Saudi Arabia.
Saudi Traffic Safety Committee in Eastern Providence

No. 16

OTHER COMMON CAUSES OF CAR ACCIDENTS

Tailgating

No. 17

OTHER COMMON CAUSES OF CAR ACCIDENTS

Running Red Lights

No. 18

OTHER COMMON CAUSES OF CAR ACCIDENTS

Wrong-way Driving

No. 19

DRIVING DROWSY

Drivers sleeping less than 5 hours

are 5X more likely to crash.
They tend to fall asleep more on
high-speed, long, or rural highways.

drowsydriving.org

No. 20

DRIVING DROWSY

When you are driving drowsy,

you are potential to be:
42% stressed
32% impatient
12% driving faster

If you feel drowsy, pull over to take a nap.

drowsydriving.org

No. 21

OTHER COMMON CAUSES OF CAR ACCIDENTS

Tire Blowouts
Animal Crossings

Reckless Driving (Drifting or Street Racing)

Underage or Unlicensed Drivers

Stay alertDo not get hurt!

No. 22

SAFE DRIVING AWARENESS CAMPAIGN

DISTRACTED DRIVING IN NUMBERS

FACTS ON DISTRACTED DRIVING

65% of near-crashes have

some form of distractions.

No. 24

FACTS ON DISTRACTED DRIVING

6 out of 10 teen crashes involve

some sort of distractions.

No. 25

FACTS ON DISTRACTED DRIVING

#1 cause of driver distraction is the

use of a cell phone.
It counts for 28% of all car accidents.

National Center for Health Statistics

No. 26

FACTS ON DISTRACTED DRIVING

65% of all adult drivers use their cell phones while driving:
50% answer calls and read texts.
35% answer and make calls, write and read texts.
15% surf the internet, updates their status, and all of the above.

No. 27

FACTS ON DISTRACTED DRIVING

At this moment in USA, 660,000 drivers

are using their cell phones or other
electronic devices while driving.

No. 28

FACTS ON DISTRACTED DRIVING

During the last three years, 450,000

tickets were issued to drivers in Riyadh
for using their cell phones and driving.

Traffic statistics / Riyadh Traffic Department

No. 29

FACTS ON DISTRACTED DRIVING

Using cell phones while driving make young

drivers react as slow as 70s elders.

No. 30

RECENT STUDIES
Dialing or reaching for a cell
phone makes you 3X more
likely to crash. Talking on
the phone makes it 4X

AT&T - www.itcanwait.com/all

No. 31

RECENT STUDIES

Texting drivers are 23X

more likely to crash.
18X more dangerous
than Drunk Drivers.

AT&T

No. 32

TEEN DRIVERS SURVEY

77% of teens said their parents tell

them not to call or text while driving...
yet do it themselves all the time.

Drive for results!

AT&T - www.itcanwait.com/all

No. 33

TEEN DRIVERS SURVEY

77% of teens
said their parents
tell them not to
call
text while
But
theorgood
news..
. But the good news..
driving, yet do it
Teens whose parents set rules and monitor their driving in a helpful and
themselves all
supportive way are 50% less likely to be involved in car accidents.
the time.

Think before you ACT

Actions Changes Things
AT&T - www.itcanwait.com/all

No. 34

KINDS OF DISTRACTED DRIVING

Manual
Distraction

AVOID:
Typing..
Dialing phone numbers..
Reaching for the phone..

Do not take your hands off the wheel.

No. 35

KINDS OF DISTRACTED DRIVING

Visual
Distraction

AVOID:
Looking at your phone..
or at the passenger next to you..

Do not look away from the road.

No. 36

KINDS OF DISTRACTED DRIVING

Mental
Distraction

AVOID:
Using voice-activated texting..
or talking on a hands-free phone..

Do not think about something other than the road.

No. 37

KINDS OF DISTRACTED DRIVING

1
2
3

Manual
Distraction
Visual
Distraction
Mental
Distraction

Texting involves all three kinds of distraction!

No. 38

OUT OF SIGHT, OUT OF MIND

Do not engage in activities which take

your attention away from the road!

No. 39

RECENT STUDIES ON SAFE DRIVING

FACTS ON TEXTING WHILE DRIVING

FACTS ON TEXTING WHILE DRIVING

Did you know?

That you delay your brake time by

2.52 seconds when you text and drive

This delay could be the difference betweenlife & death!

No. 41

FACTS ON TEXTING WHILE DRIVING

Did you know?

That at a speed of 90 km per hour, your eyes are off the road for an average
time of 4.6 seconds when texting and driving.

During these few second, your car would move

a distance equal to a football field length.

Driving blind along this distance, a disaster could happen anytime.

No. 42

FACTS ON TEXTING WHILE DRIVING

Did you know?

That texting while driving kills 2 out of 10 people involved in car accidents.

Texting drivers kill more teens than drunk drivers.

Cohen Children's Medical Center

No. 43

TEXTING WHILE DRIVING AMONG TEENS

97% of teen drivers agree that

texting is dangerous
43% of them admit to doing it anyway!

No. 44

TEXTING WHILE DRIVING AMONG ADULTS

77% of adults are confident that

they can safely text and drive

56% of them claim its very easy!

No. 45

FACTS ON TEXTING WHILE DRIVING

27% of all drivers text while driving.

No. 46

TEXTING WHILE DRIVING

If you dont want to go next

Dont drive and text!
Because it could be.. Your last text!

No. 47

SAFE DRIVING AWARENESS CAMPAIGN

RUSTYS STORY

RUSTYS STORY

Rusty was a very protective

motorcycle driver who used to wear
his hamlet and all other safety wear

End Distracted Driving.

No. 49

RUSTYS STORY

One day, he was riding his

motorcycle on the highway

No. 50

RUSTYS STORY

When all of a sudden..

a 20-year old man, who was
texting and driving his car,
swerved into oncoming traffic
and caused a disaster

No. 51

RUSTYS STORY

Rusty was struck and died

instantly from a broken neck.

No. 52

RUSTYS STORY

Rustys parents have one question

which still remain unanswered

Was the text that important?

No. 53

RUSTYS STORY

You may get away with it four or five times, ten times,
or 50 times and not get hurt, or hurt someone else
But there's going to be a day when you dont!

Faces of Distracted Driving

No. 54

RUSTYS STORY

You dont want them to respond to your text or call.

No. 55

SAFE DRIVING AWARENESS CAMPAIGN

DRIVING THAT KILLS

DRIVING THAT KILLS

If this little kid is dead because you

were driving and using your phone,
Would you tell his mother that
you didnt mean to kill him?

No. 57

DRIVING THAT KILLS

Or that
you only looked down for a second?

No. 58

DRIVING THAT KILLS

Can you tell her that

she will not play with the other kids
because you had to read some texts?

No. 59

DRIVING THAT KILLS

or can you tell this young man that...

he will not play football at all,

because you had to answer a call?

No. 60

DRIVING THAT KILLS

Adam was expecting his parents to be home at six
Because of a text, he was orphaned at the age of six!

Always remember:
If you're using your cell phone and drivingOne day, you could be among
drivers who kill!
No. 61

SAFE DRIVING AWARENESS CAMPAIGN

COMMITMENT TO STOP DISTRACTED

DRIVING

THE ART OF DRIVING

Any surgeon wouldnt perform a surgery while calling or texting!

So why would anyone risk someones life by using a cell phone and drive?

No. 63

LOOK UP. LOOK DOWN. LOOK OUT!

Drivers who use their cell phones:

Are driving under pressure.
Will have slower reaction.

Will not pay attention to lights or cars.

Cannot keep their cars on track.
Contributes to 1/3 deaths in car accidents in Germany.

mercedes.com

No. 64

ARRIVE ALIVE

Think to yourself
Is there a phone call or text that is worth
risking your life for?

Cell Phone + Drive = Suicide

No. 65

BETTER SAFE THAN NEVER

Those WHO CAN stop using cell phones:

Save their lives and the lives of others
around them (road users, pedestrians,
cyclists)..
Save their money (No tickets).
Will become good role model citizens.

No. 66

ZERO HOUR

What you are about to start will:

Change the future of others.
Save lives and help shape the future.

Make a difference in the lives of those

who are engaged in distracted driving.

No. 67

DRIVERS WHO CAN..DRIVE CHANGE

Yes you can make a difference!

with one simple choice

COMMITMENT

The fight to end distracted driving

starts with you
Make the commitment to drive phone-free today.

No. 68

ITS TIME TO TAKE CONTROL

Keep both hands on the steering wheel.

Focus on the roadnot on your phone!

No. 69

COMMITMENTS TO STOP DISTRACTED DRIVING

YES I CAN:

Drive without phone or any distraction.

Wait or pull over to a safe location if I
want to use my cell phone.
Designate a sub-texter if Im driving
and offer it when Im the passenger.

No. 70

COMMITMENTS TO STOP DISTRACTED DRIVING

YES I CAN:

End any conversation once I know

the other person is driving unless he
or she pulls over.
Ask a distracted driver to pull over or
drive safer when Im the passenger.

No. 71

COMMITMENTS TO STOP DISTRACTED DRIVING

YES I CAN:
Avoid all other distracted driving
activities including:

Using GPS while the car is in motion.

Listening to overly loud music.
Reaching for items in the car.
Slowing down to look at a crash scene.
Eating, drinking, or smoking etc.

No. 72

ITS TIME TO TAKE CONTROL

Just as you are committed to your work

Be committed to safe driving

And always remember engine on, mobile off.

No. 73

SPREAD THE WORD, DON'T LET IT STANDS HERE

Then take the next step

Commit to helping us spread the message that
distracted driving kills,
and multitasking is a myth
it is only driving death!

No. 74