FD Animation, Graphics and Web

Mark Band
85% - 100%

70% - 84%
(Distinction)

60% - 69%

Research
Complete understanding of theory, practice, processes
and contexts
Fully developed analytical, critical and evaluative skills
Outstanding and highly creative solutions to conceptual
problems
Excellent understanding of theory, practice, processes
and contexts
Excellent analytical, critical and evaluative skills
Distinctive and creative solutions to conceptual problems
Very good understanding of theory, practice, processes
and contexts
Very good analytical, critical and evaluative skills
Creative solutions to conceptual problems

50% - 59%

40% - 49%
(Pass)

30% - 39%

Sound understanding of theory, practice, processes and

contexts
Sound analytical, critical and evaluative skills
Original and effective solutions to conceptual problems
Adequate understanding of theory, practice, processes
and contexts
Adequate analytical, critical and evaluative skills
Effective but sometimes derivative solutions to
conceptual problems
Inadequate understanding of theory, practice, processes
and contexts
Poor analytical, critical and evaluative skills
Insufficiently realised and often derivative solutions to
conceptual problems

0% - 29%
Little or no understanding of theory, practice, processes
and contexts
Very poor analytical, critical and evaluative skills
Solutions to conceptual problems unrealised

Portfolio
Fluent and fully assured handling of
materials, techniques and
technology
Fully realised design work
Exemplary presentation of ideas and
work
Confident handling of materials,
techniques and technology
Substantially realised design work
Excellent presentation of ideas and
work
Consistently good handling of
materials, techniques and
technology
Very well realised design work
Very good presentation of ideas and
work
Generally sound but sometimes
variable handling of materials,
techniques and technology
Well realised design work
Good presentation of ideas and work
Adequate handling of materials,
techniques and technology
Design work generally fit for purpose
Adequate presentation of ideas and
work

Written and Presentation

Exemplary communication of
information, arguments and analysis
[year 2/level5 only] Fully developed
skills, qualities and attitudes
supporting employability

Achievement of Module Outcomes

Substantial achievement extending
well beyond the module outcomes

Excellent communication of
information, arguments and analysis
[year 2/level5 only] Very well
developed skills, qualities and
attitudes supporting employability
Good communication of information,
arguments and analysis
[year 2/level5 only] Well developed
skills, qualities and attitudes
supporting employability

Achievement extending beyond the

module outcomes

Effective communication of
information, arguments and analysis
[year 2/level5 only] Sound
development of skills, qualities and
attitudes supporting employability
Adequate communication of
information, arguments and analysis
[year 2/level5 only] Adequate
development of skills, qualities and
attitudes supporting employability

Generally sound achievement of

module outcomes

Poor handling of materials,

techniques and technology
Design work often unfit for purpose
Poor presentation of ideas and work

Poor communication of information,

arguments and analysis
[year 2/level5 only] Skills, qualities
and attitudes supporting
employability insufficiently
developed

Some module outcomes not

achieved

Very poor handling of materials,

techniques and technology
Design work unrealised or totally
unfit for purpose
Presentation of ideas and work very
poor or not evidenced

Little or no communication of
information, arguments and analysis
[year 2/level5 only] No evidence of
skills, qualities and attitudes
supporting employability

Few or none of the module

outcomes achieved

Consistently good achievement of

the module outcomes

Module outcomes achieved to a

limited but adequate level