ANNEX-3B:

LIST OF THE QUESTIONERS: DISCUSSED WITH THE CONCERNED OFFICIALS

 Could you please tell me about history of tourist arrival to Nepal? What factors pushed

them to visit Nepal? How Nepalese tourism industry was developed at the very inception

phase? Were there sufficient infrastructures and facilities to accommodate visitors?

 What does tourism mean in the context of Nepal? What main factors indicate to the

tourism industry? What are the major attributes of the tourism? Why they want to travel?

 Please tell me about the present performance of the tourism industry in Nepal? What is

the number of visitors in comparison with the past and present? What factors play main

role to change the arrival rates of tourists? How can we retain and increase their arrival?

 What are the visitors’ expenditure patterns and what is their length of stay in Nepal? How

can we increase their expenditures and staying rate? What things mainly they seek in

Nepal? Are we able to fulfill their necessities? Why not? How can we make them happy?

 What are the main reasons and attractions that tourists want to visit Nepal? What is the

rate of repeated visit? Why they repeat their visit? What makes them unsatisfied?

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 Which seasons in Nepal is considered most favorable for tourist arrival? Why? How can

we market those particular seasons to their homeland? What strategies are needed? How?

 What is the demographic rate tourists who visit Nepal in terms of sex, age, income,

profession, reasons of visiting our nation and what motivates them to visit Nepal?

 How Nepal has been marketed internationally? What are the main marketing strategies of

Nepal? Is there any successful marketing promotion strategy that Nepal adopted so far?

 What is the main mode of transport that majority of tourists use to arrive Nepal? Which

major airlines services are being use and which sector is attractive for Nepal?

 Which part of Nepal is widely preferred by tourists to travel? What are the major motives

of visiting that particular place? What attractions are there? Are there enough facilities?

 How Nepal has been marketed? What are the main market promotion tools? What kind of

slogans and brands are being used by Nepal to promote its tourism industry?

 What are the major roles and responsibilities of Nepal Tourism Board (NTB) and private

sectors? Are their efforts sufficient? How can they influence global tourism market? How

they attract the global tourist to Nepal? What are their major problems? Any solutions?

 What are the targets for future growth? Are there any joint regional efforts? Which are

main tourist source markets or countries for Nepal? Is there any especial tool to capitalize

these markets? What strategies are being adopted for the market promotion?

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 Thank You!

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