Strength

Experience and strong reputation of Stavros Restaurants Since the first

restaurant was established 25 years ago, its name in the industry is already wellknown and recognized. The past experiences and knowledge of Nicholas Stavros,
the owner, are also assets of the company because hes in the restaurant industry
even before the creation of other restaurants.
Democratic atmosphere for the employees Each employees are allowed to
report to their managers. With that, the management are able to hear all of the
suggestions, proposal and sentiments of every one.
Variety and rotation of products One of the features of Stavros Restaurants
are the daily special menu. Though Stavros are known by their Family-style Greek
food, they still prepare new cuisines that will gain the interests and excitement of
their consumers.
Wide accessibility of products - Stavros restaurants can be found internationally
in four different places. Thus, allows the restaurants to reach and serve more
customers.
Innovative equipment and facilities of the New Restaurants Eric Stavros
restaurant are welcoming new equipment that might lead to more efficient
operational transactions and day to day procedures. Hence, it innovation might
increase the employees productivity.
Centralized power for major decisions Though there are different managers
assigned to different Stavro restaurants, the major decision still lies on a one person
which is Mr. Nicholas Stavro. Because of this, the consistency of major systems and
functions of the restaurants will be analogous to one another.

Weaknesses
Not equal distribution of new resources Though there is a new restaurant of
Stavros, the other restaurants should not be overlooked for innovations of its
equipment and facilities.
Too much democracy of employees Though it is very important to have the
participation of each employees, the management should still be in control and in
power. If too much democracy and freedom will be given to the employees, it might
lead to union development and employee coalitions.
Falling of service rates- Unstable work efficiency rate of employees and
continuous poor service might lead to the withdrawal of the loyal customers and
damaging impressions to new customers.
Competition among sister restaurants Among companies owned by the same
owner, it is expected that they will be coordinated and supported to one another

and not the rise of competition among them. Not equal distribution of resources is
one of causes of competitions.
Decrease of profit margin Withdrawal of consistent and loyal customers really
affects the profit margin of the company. The cause of their withdrawal is the poor
service and quality that Stavros are offering.
Opportunities
Expansion of new restaurants Since Stavros established three additional
Restaurants, new sets of potential market might be penetrated. If these existing
restaurants will have a stable profit rate, expansions of more restaurants will be
possible.
Distinct and special products offered that will gain customer loyalty The
concept of their Family- style Greek food is one their competitive advantage
because it makes Stavros distinct and different from other restaurants. With this
they will have a niche market for those into these style of food.
Expansion of the advertising and promotional strategies The use of technology and
internet will help in promoting the restaurants. Creating own website and social media
accounts that shows the cuisines might gain customers since the generation today can be
easily accessed by a single click.
Being more socially responsible in the community and environment Creating
Corporate social responsibilities and using eco-friendly materials will enable the business to
help the growth of the community as well raising the awareness of every employee and
manager to nation building.
Being more responsive to social changes to healthier options Serving not just
delicious but healthy cuisine will help in promoting healthy lifestyle to every customer.

Threats

Competitor might take advantage bad Testimonials of existing customers - The falling rate of
Stavros might lead to the opportunity of competitors to gain Stavromarket.
Highly innovated equipment of the competitors - The business should not only focus to the
technology development of the new restaurants but also the technology of the existing ones.
Threat of substitutes in the industry is very high - Since there many food industry locations, the
customers might lead to choice of the quick-service restaurants type or fast food if the service
time will not be improved.
Vast amount of new restaurants Entrance in the food industry is very easy. This might lead to
similarity of product concepts and price war.
Rising of operational costs Inflations and economic changes might lead to higher cost of the
products that will increase its price competitiveness and decrease the demands of customer. Also,

the customer might decrease their purchasing power that will lead to choice of patronizing lowerpriced restaurants.

heir marketing strategies that entice people from small children all the way to adults and the
criticism that they take because of it.
Lawsuits for offering unhealthy foods that have alleged addictive additives.
Contamination risks that include the threat of e-coli containments.
The vast amount of eat in fast food restaurants that are open as competition.
Social changes to a more balanced meal including fruits and vegetables in servings of five
per day.
Focus on healthier dieting by consumers.
Down turn in economy affecting the ability to eat out as much.

Threats
Competitor might take advantage of the falling rate of the restaurant Bad
testimonials
Familys real estate holdings might affect the