Bacud, Emmanuel J.

Erese, Princess Erma Ricel M.

Subject: Political Science 8B (4:30-5:30 TTHS)
Faculty: Dr. Mary Grace C. Baywong
Date of Submission: Feb. 7, 2015
Political Advertisements Depicting Inferential Statistics

I.)

KUNG MAY ERAP, MAY GINHAWA! (2010 Presidential Election)

(https://www.youtube.com/watch?v=nUlVzvK73ts)
This political advertisement was aired on 2010 as a political for national elections. As analyzed, this campaign
advertisement can be considered as under the category of inferential statistics.
Key Statistical Facts:
Sampling Method: Non-random Purposive; this 40-second campaign advertisement highlights the achievements
of Joseph Ejercito-Estrada by elucidating the number of employment (jobs) created. Thus, the main actors of the
said advertisement were the Filipino laborers.
Sample Statistic: Out of 2.2 million OFW, there are at least 615,000 number of employment accomplished by Mr.
Estrada during his presidency (1998-2001). In addition, out of 41 million labor force in the country, ERAP
provided 718, 000 jobs.
Population Parameter: The population parameter is the number of laborers internationally and domestically (at 42
million individuals)
Statistical Relationships: The advertisement accentuated that the more jobs created, the more chances to
become president of the republic; hence, it is directly correlational in nature.

II.)

Miriam Defensor-Santiago: Kalaban ng Corruption sa Gobyerno (2010 Election)

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(https://www.youtube.com/watch?v=0gsIBI7BC_o)
This political advertisement of Miriam Defensor-Santiago was telecast during the campaign period for 2010
Midterm Election.
Key Statistical Facts:
Sampling Method: Systemic cluster-sampling; the aforementioned political advertisement highlights the
perceptions of various well-known tertiary schools in the Philippines such as UP, PUP, FEU, etc. regarding the
candidacy of Miriam D, Santiago.
Sample Statistic: According to the survey of at least 2000 students (aggregation from different schools), Miriam
obtained a Highly-Approved rating making her to top the survey as compared with other senatorial candidate.
Population parameter: Combining the population of the said universities, the summation is 104, 553 considering
the official data of each school regarding number of enrollees in 2010 (gathered from their online portal)
Statistical Relationship: Causal relationship; the excellent academic performance of the candidate, affects the
chances to win an election.
III.)

PNOY ADMINISTRATION ON UNEMPLOYMENT RATE (telecast in S.O.N. w/ J. Soho)

(https://www.youtube.com/watch?v=fnVFb89wFII)

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This political propaganda was aired on 2014 in the program State of the Nation with Jessica Soho. The political
propaganda entails that there is a decrease in unemployment rate in the Philippines as compared with the
previous administration.
Key Statistical Facts:
Sampling Method: Systematic Stratified Sampling
Sample Statistic: Out of 38.8 million unemployed Filipino (legal), more than 1 million got employed during
Aquino Administration; thus, diminishing the unemployment rate from 7% to 6%.
Population Parameter: There are 38.8 million (nearly 40 million) Filipinos of legal working age who were not
employed.
Statistical Relationship: Inverse Correlational relationship, the lower the unemployment rate, the more
efficient and effective the PNOY administration is.
IV.)

SELF-RATED POVERTY 2014

(https://www.youtube.com/watch?v=F_vwWy4aJ0g)

This socio-political
GMA NEWS TV. The survey was
Station) from November 27- December 1,
that there is a decrease in self-poverty rating
2013, however, the self-rating is still higher
2010 to 2012.

propaganda was aired in 2014 in

conducted by SWS (Social Weather
2014. The said agenda indicates
as compared with those in
as compared with the data from

Key Statistical Facts:

Sampling Method: Non-Random
Sampling (Purposive)
Sample Statistic: Out of 9 million less-opportunate
Filipino families, 1800 served as
respondents
Population parameter: 9 million Filipino families in the
Philippines according to SWS
Statistical Relationship: Causal Relationship, the dissatisfaction of Filipino families in their economic status
leads to their low patronage in PNOY administration

V.)

Uneducation in the Philippines (2007 TV ad)

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(https://www.youtube.com/watch?v=bWyleIk4Qkw)
This socio-political propaganda was in initiated by the combined efforts of DEPED and NSCB (National
Statistical Coordinating Board in 2007 informing the Filipino community about illiteracy rate in the nation.
Key Statistical Facts:
Sampling Method: Non-random purposive sampling (children from 6 years old to 16 years old)
Sample Statistic: Out of 13 million schoolers (children), 6% of it can no longer enter in kindergarten because of
poverty.
Population Statistic: 13 million children (more than 15% of the population)
Statistical Relationship: Direct Correlational; the greater intensity of poverty in the country, the more chances
that Filipino families could not send their children to schools (even public school); thus, resulting to child labor!

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