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Hidden in Plain Sight

Understanding Nonprofit Capital Structure


by Clara Miller

A
s a part of the job description, all non- tion’s assets, liabilities and net assets. Every Capital structure
profit executives manage the tension nonprofit—no matter how small or young—has
between the pursuit of mission and the a capital structure. There are many kinds of can be simple, with
preservation of organizational and capital structure, and there is no such thing as
financial viability. This tension exerts one “correct” kind. It can be simple, with small small amounts of
pressure on day-to-day operations, and while it amounts of cash supplemented by “sweat equity”
sometimes seems that one role dominates the and enthusiasm, or highly complex, with multi- cash supplemented
other, in a healthy organization they must always ple reserves, investments and assets.
be balanced. Let’s look at an example: a school. Typical by “sweat equity”
Actually, three key factors interact to sustain schools have classrooms with desks and chairs,
health over time. The first two points of this teachers and administrative staff who are paid and enthusiasm, or
triad are mission and organizational capacity, on a regular basis, computers and other equip-
which are familiar to all. The third is equally ment, and varying amounts and kinds of receiv- highly complex,
important but less well understood: capital ables (a school’s receivables might include
structure. I will refer back to this triad later in multi-year pledges in a capital campaign, tuition with multiple
the article. owed, government funds to reimburse per-pupil
Capital structure is sometimes invisible but expenditures, and certain kinds of grants). reserves,
never absent. There are four principles to Sometimes the school has been financed by a
remember: long-term loan (a mor tgage or tax-exempt investments
• First, and fundamentally, capital structure bonds). Sometimes it draws on a line of credit at
exists in even the smallest nonprofits; ignoring a bank or a cash reserve to fund payroll before and assets.
it puts an organization at risk. tuition has been received. Some schools have
• Second, capital structure always has an endowments that are invested and produce
impact on mission and program, and on organi- income to help subsidize operations. Some own
zational capacity. vehicles, art or substantial tracts of land.
• Third, capital structure is linked directly to The combination of these elements translates
a nonprofit’s underlying business, which is dis- into the school’s capital structure. And decisions
tinct from, though clearly related to, its program. affecting it—how large a building, whether to
• Fourth, healthy capital structures are diffi- finance it or not, how many computers, etc.—
cult to maintain in nonprofits because there often not only affect organizational capacity and
are restrictions on nonprofit assets; this creates program, but also affect the financial viability of
a “super-illiquidity,” or lack of financial flexibil- the operation.
ity, that makes it difficult to keep the “business”
aspects of nonprofits functioning well. Capital Structure Pushes
Nonprofits Organizationally
What Is Capital Structure? Growth and change affect capital structure—
Capital structure, as described in the “Elements more students means more desks, chairs, com-
of Capital Structure” box (see p. 8), is the distri- puters, and teachers, and therefore more space,
bution, nature and magnitude of an organiza- cash and receivables. Expansion of program

SPRING 2003 THE NONPROFIT QUARTERLY 1


requires expansion of capacity, which requires tionary areas of activity such as program innova-
expansion of the balance sheet as a whole, not tions, staff benefits or maintenance of buildings.
just one part. In fact, no matter how good a fortuitous
Conversely, changes to capital structure chunk of capital may look, some projects are
An inappropriate often drive changes in organizations and pro- simply too big with respect to where the organi-
grams. With large investments, small or young zation is in its development. A dance company’s
capital structure organizations can become larger overnight. This development director put it this way:
will bring increased levels of organizational “We needed to expand to accommodate the

often elevates complexity, often with greater proportions of new works the artistic director was planning.
fixed assets, as well as implied longevity of the So we decided to create our own performing

fixed costs, current institutional and programmatic identity. space. The board was enthused and raised $2
This has a profound effect on the long-term million…but…now we need more operating

freezes resources effectiveness and flexibility of the program itself, money to fund production costs and operations.
and it tends to fuel more growth and change (and It looks as if the artistic director needs to do

and pushes the need for capacity building). nothing but raise money full-time for the next
Let’s build on the example above with an eight months. That knocks out the first part of

program growth account of how a change in capital structure—in the season that he’s supposed to choreograph.
this case the drama of a new building—can We realized this last week and we’ve already

beyond what is affect program and organizational capacity. announced the season with his works.”
Organizations whose leadership anticipates The image here is the well-known drawing
healthy to the need for an overall growth of assets to from The Little Prince where a boa constrictor
accompany the massive growth in “property, has swallowed an elephant and ends up looking
maintain quality. plant and equipment” typically have the greatest like a man’s hat.
success in managing the construction of new An inappropriate capital structure often ele-
buildings. Without such attention, these projects vates fixed costs, freezes resources and pushes
pose major hazards even when the bricks and program growth beyond what is healthy to main-
mortar are all in place. The investment looks tain quality. In the example above, the point is
great on paper, expanding the organization’s not that buildings are bad, but that planners of
unrestricted net assets. But program success these projects must understand the bigger
requires that cash be maintained in balance with picture—and the need for growth of the whole
the new building, or the program will be hurt. balance sheet and operations, including, most
This is intuitively obvious with respect to the importantly, the program—to fully realize the
need for cash and, generally, unrestricted great potential of a good capital project.
revenue. It may be less obv ious that ca sh While not all effects of an unplanned change
reserves need to be expanded or rebuilt as part in the balance sheet are as dramatic as these, the
of the new capital structure. These expansions, result of inadequate and unbalanced capitaliza-
which need to be relatively permanent, might tion is a systematic under-investment in your
take the form of expanded reserves or credit enterprise as a whole, which over time will
lines, which will be needed to finance the undermine organizational capacity and achieve-
expanded business cycle (more students means ment of the mission.
higher receivables, a bigger payroll, more insur-
ance to prepay, and therefore potential cash flow Core Business Differs from Program
concerns). Or they may take the form of perma- The notion that “programs” differ from “busi-
nent working capital to finance programmatic nesses” is not widely understood in the sector.
and administrative needs generated by the Nonprofits, reasonably enough, are typically
growth: more marketing, program development, grouped, evaluated and funded based on their
administration and development staff for the programs—such as social services, arts, educa-
larger enterprise. tion, health, etc.—because program and mission
Intermittent cash flow problems, inadequate are primary.
reserves and raided endowments often result from Funders, however, don’t give mission or
a lack of such planning. In turn, these cash flow program; they give money, which is converted
problems lead to imbalances that starve discre- into program accomplishments via operations.

2 THE NONPROFIT QUARTERLY SPRING 2003


Comparison of Capital Structures pagne and nibbling pate), or that the
Plant & Investments school has the best chess team in
Cash Receivables
Equipment & other town, these are all, from the core-
80% business point of view, simply means
to get people to sit in the seats and It may be less
70%
pay money.
60% What is relevant to capital struc- obvious that cash
ture, at the business operation level,
50% is that these three organizations reserves need to be
40%
always need to figure out how to buy
or rent those seats, to pay for them, expanded or rebuilt
30% keep them relatively comfortable,
expand them, contract them, charge as part of the new
20%
more for them, and sell more of them.
10% In addition, they have to adequately capital structure.
pay and support great artists, pilots,
0% teachers and other related program
Private Performing Airline
Elementary Arts people to fulfill their missions.
School Center
Notice how similar the asset side
of their balance sheets looks in the
Their grants necessarily have business implica- “Comparison of Capital Structures” graph. Their
tions (sometimes unanticipated) that shape characteristic patterns of assets exist whether
capital structure and, ultimately, programs. the pilot or artistic director is good or bad,
Organizations that have common overall goals whether the board consists of geniuses or
in one field of practice may choose diverse ninnies, whether the executive director has gone
program tactics and therefore diverse business to nonprofit management training or not, and
strategies. For example, several organizations whether people show up to sit in the seats. And if
may share the mission of “protecting the health of this graph changes, they have probably changed
low-income children.” One program goes door to their core business.
door to deliver immunizations; another estab-
lishes a walk-in family health clinic; a third
creates preventive public health curricula and
advertising to educate parents and children; and
yet another advocates for expanded health care
funding by government. While they claim the
same ultimate goal—and might even be funded by
the same foundations or government agencies—
their underlying “core” businesses are quite
diverse. Each implies a different capital structure.
Conversely, organizations can have varying
missions but very similar core businesses: an
arts organization, a school and an airline, for
example. Even though they have widely divergent
missions, they have in common the business of
filling seats. That fact drives their core business
and is required to create the revenue that is
earned by fulfilling their missions. Ticket sales or
tuition essentially buy the right to sit in a seat.
While it is highly relevant to mission that the
theater is presenting the finest repertory theater
in the world or that the airline eventually will fly
its seats to Paris (with you in them sipping cham-

SPRING 2003 THE NONPROFIT QUARTERLY 3


Restricted Assets such as permanently restricted endowments, are
in this category. This state of illiquidity also
In both the nonprofit and the for-profit worlds,
applies to increased receivables, yielding cash
assets consist of familiar balance sheet items:
that can be used only for a certain purpose, and
plant and equipment, receivables, cash, etc. In
In fact, no matter to a building, particularly one whose use or sale
both worlds, assets have varying degrees of liq-
is restricted. This “super-illiquidity” is depicted
uidity or illiquidity inherent to the nature of the
how good a on the “Nature of Assets” chart.
asset. In the business world cash is highly liquid;
In “T he Rime of the A ncient Ma r iner,”
receivables are less so, with their liquidity
fortuitous chunk of Coleridge wrote, “Water, water, everywhere, nor
dependent on how quickly they are collected and
any drop to drink.” This states the problem of
become cash. Buildings, which require sale to
capital may look, illiquidity well. We can restate it thus: “Assets,
realize cash, are even less liquid.
assets everywhere, and we can’t make our payroll
In the nonprofit world, however, both assets
some projects are this week.”
and income can be restricted by donors. This
Donor restrictions on either assets or income,
creates a situation where their essential nature
simply too big with coupled with the nature of the asset, create risk
is altered or emphasized. Cash can become non-
and expense because they are more likely to
fungible, or hard to move around and use—
respect to where the create demands on capacity and program beyond
essentially illiquid. Substantial cash net assets,

organization is in its

development.
Capital-Savvy Principles for Grantmakers
Focus on the Core Business • Organizations in periods of growth (as well as start-
• When you make a grant, know that you are really up and turnaround) are made particularly vulnerable
funding an underlying business, which supports but by grants that are not supportive of the core business.
is separate from program. Identify the business, and Again,capital needs can be extraordinary in relation-
design grants that honor its dynamics.Don’t fool your-
ship to overall budget during these periods.
self that you can invest funds directly in program or
discretely for program. Restrictions
• Understand the capital needs this nonprofit business • The stronger the restrictions on a grant,or the greater
will have over time, and make sure the leaders of the the fixity of assets acquired with that grant or loan,
nonprofit understand them too. Make this under- the higher the risk to the organization.
standing explicit—for you and your grantee—with
• Be aware that any restricted grant creates expense
income statement and balance sheet projections.
for your grantee.This increases the burden to raise
• Design financial investments—grants, loans or
unrestricted cash to cover this expense in direct pro-
capacity building help—to support that business
portion to the size, complexity and degree of restric-
over time.
tions on the granted funds.
Be Sensitive to Transitional States (Growth,
Start-up, Turnaround, Merger) Consider the Whole Organization
• When nonprofits grow they almost always require • An organization is a system:endowment,cash,facil-
increasing fixed overhead costs in proportion to total ities, technology, human capital, capacity—all are
budget,beyond what is typical in regular operations.
interdependent.Changing one changes all the others.
Like when you buy a too-big dress for a quickly
Funding only one creates a draw on all the others,and
growing child because you know you won’t be able to
afford another for a while, growth happens on a building capacity in one requires that capacity be built
steady curve, while organizational capacity is often in all others.
built in leaps. —Clara Miller

4 THE NONPROFIT QUARTERLY SPRING 2003


what the donor originally envisioned and what No one in their right mind! But there are real
may have been planned for by the nonprofit. potential threats to HelioTroupe’s capital struc-
For instance, most nonprofits have some expe- ture in this situation. An endowment, like a
rience with restricted grants and contracts cre- capital building project, imbalances the capital
ating expenses that they do not fully cover. Often structure and puts pressure on the other two Government
such restr icted gra nt s may be for new or points of the nonprofit management triad—
expanded programs, and they rarely provide for mission and capacity. contracting rules
the totality of additional staffing and operational How does this happen?
costs that accompany program growth. Equally Matching the $1 million endowment creates and nonprofit
rarely do they provide for the attendant expansion an immediate demand for fundraising efforts—
to the balance sheet in the form of cash reserve, and of course the match will also be restricted. culture discourage
additional plant and equipment, and the like. This requires a draw on unrestricted cash (to
Growth through temporarily and perma- pay for increased fundraising capacity) while the development of
nently restricted revenue and assets, as well as d iminishing it s futu re availabilit y, since
through the expansion of assets that are illiquid fundraising will focus on restricted cash for operating surpluses
simply by their nature (buildings or computers, endowment. The program restrictions will
for instance), creates greater organizational risk create other pressures. Artistic staff will be or induce nonprofits
because it drives increased demand for the unre- expected to develop new works and present
stricted income that is needed to add to program them, which will require draws on the existing to hide them.
and organizational capacity. cash reserve (now used to front about $600,000
in revenues from shows). If the calendar of The irony is that a
The Paradox of the Poor shows is expanded, the cash reserve will need to
Little Rich Organization be permanently expanded as well to cover cash technique meant to
The notion that money and investment create flow, receivables and the like. This requires more
expenses when donated is counterintuitive for fundraising and management capacity. More- control costs and
most people, and the idea that an endowment chal- over, the new shows are more likely to be risky
lenge grant could be destabilizing is especially so. with respect to revenue, so the wise course focus efforts on
Let’s look at how a $1 million contribution to an would be to ensure that the cash reserve can be
endowment for a theater company does both. replenished if necessary. mission actually
Let’s say a certain Mrs. Glitterbosom makes a But won’t the Glitterbosom Endowment for
$1 million cash contribution to create a perma- Living Theater produce revenue in the form of undermines
nently restricted endowment for the HelioTroupe interest income to defray some of these costs?
Theater Company with the stipulation that the The immediate projected income of about efficiency and
recipient must raise a similar amount to match $50,000 (an estimated 5 percent realized return,
it. She restricts the gift to new program develop- which is optimistic in these times and probably harms program.
ment in a particular area—say, for the production too much to ensure growth of the endowment
of “living theater”1 (in which she is somewhat of itself) will allow the organization to expand by
an expert). The HelioTroupe Theater has excel- about one-half a fully supported person. This
lent programs, is lean but well managed and amount is arguably inadequate for the develop-
pretty well capitalized. It has annual revenue of ment of new programs and to also pay for the
$1 million—60 percent of which is earned, increased program and administrative toil that
mainly between October and March—and a cash will accompany the creation and rollout of new
reserve of $200,000, which is used to fund pre- works, and it definitely is inadequate to fund the
production costs for shows. It employs 12 people, ongoing cost of increasing and maintaining
eight of whom work roughly full-time on program reserves, beefing up fundraising and adding sup-
and production and the other four of whom raise porting administration. Even the eventual
money and run the support operation. This addi- $100,000 in “new money” from interest on the
tion has the added value of extending their matched endowment will be restricted to new
mission of presenting artistically path-breaking, works, requiring more unrestricted cash rather
socially relevant material. than filling the need for it.
Who would turn away $1 million to support The point is not that endowments are a bad
something their organization is committed to? idea, nor that the challenge grant described here

SPRING 2003 THE NONPROFIT QUARTERLY 5


is an opportunity to be avoided. The point is that capacity exceeds what is required simply to
this endowment created a significant change in operate current programs. Without such fore-
capital structure that neither management nor sight, even the most promising nonprofits are
the donor took into account. And any change to sentenced to the purgatory of marginal improve-
By confining their one point in the triad—even the addition of ments, usually after a lag time during which inad-
thrillingly large amounts of capital in the form of equacies are glaringly apparent.
funding to the endowment—requires adjustments in the
remaining two. Putting Capitalization on the Agenda
The reasons for the neglect of capitalization run
marginal costs of The Quandary of Nonprofit Growth deep in nonprofit culture. Managers, employees
In the business sector, profits are used to fund and funders share the belief that energ y,
programs that are
working capital and other growth needs. During willpower, stamina, and enthusiasm can over-
growth or startup, businesses budget for unprof- come all obstacles, and that where it does not,
relevant to the
itable years, sometimes several of them, and some sort of personal failing is to blame. The
have tools to plan for and fund these deficits. idea that an inappropriate capital structure can
pursuit of their own
With these planned deficits, the business is subvert an organization’s ability to meet its
investing to build the market and infrastructure objectives can seem overly deterministic, even
missions, funders
it needs to succeed. Among nonprofits, profit fatalistic. In the face of adversity, the temptation
margins are frequently thin, discouraged or is to say, “We must work harder,” rather than to
may unintentionally
simply prohibited. Both government contracting look at the balance sheet—where money is or is
rules and nonprofit culture discourage the devel- not allocated—for systemic reasons for failure.
contribute to the
opment of operating surpluses (If you have a But what works for small organizations rarely
surplus, why should we give you a grant?) or works for larger, more complicated institutions,
systemic under-
induce nonprofits to hide them. and vice versa. In other words, “sweat equity,”
The truth is, not only is it difficult to afford and an organizational culture (and capacity)
capitalization of
the management improvements that must driven mainly by stamina or enthusiasm, does not
accompany growth, it is difficult even to afford scale well. A major mental health organization
the sector
the ongoing improvements necessary to main- doesn’t use amateurs to treat severe mental illness.
tain effective and efficient operations without Conversely, a small group of enthusiastic gradu-
growth. As a result, management (as opposed to ates who want to experiment with new approaches
program) is frequently staffed too thinly and to teaching through theater may do best with the
under-supported in relationship to program. least “infrastructure.” Neither is better, but each
Financial systems often are rudimentary, and model implies differing capital structures and
while small and medium-sized agencies have capacity requirements, and each has a different
staff with sophisticated, specialized program array of programmatic choices. Capital structure,
expertise, they frequently lack the increasingly then, changes as organizations go through various
specialized fundraising, planning and financial stages of development and growth.
management skills that become crucial during Capitalization as a concept is not typically a
growth. The irony is that a technique meant to part of the current nonprofit lexicon—nor that of
control costs and focus efforts on mission actu- funders. Although, as was stated at the beginning
ally undermines efficiency and harms program. of this article, all nonprofits have a capital struc-
There are many such trap doors associated ture, the lack of a rational approach to it is a largely
with the largely unrecognized issue of capital unnamed and therefore quietly powerful problem.
structure. For instance, programs meant to build Because capital structure is not an explicit part of
capacity in nonprofits very often don’t address practice, people don’t even know it’s missing.
the need for attention to capitalization, ultimately Reversing the nonprofit sector’s neglect of
limiting what they can accomplish in terms of capital structure requires both a broad-brush
promoting sustainable organizational health. advocacy and education campaign and the
Organizational depth and sophistication require changed habits of individual nonprofits and
capital planning and organizational slack. This funders. The leadership of organizations must
means we should encourage in the organizations begin identifying their core businesses—how
we care about occasional periods of time when they get and spend money to accomplish their

6 THE NONPROFIT QUARTERLY SPRING 2003


missions. From there they can make capital Endnote
structure an explicit part of strategic planning.
Boards, consultants and nonprofit managers can 1. For the uninitiated, living theater, as a genre,
then turn their attention to questions such as: mixes art and politics in productions that are
What does our capital structure look like, and highly engaging and confrontational with audi-
what should it look like? What priorities does it ence members.
imply or demand? Is it appropriate for our
About the Author
purpose and plans? How will growth affect it?
Will it improve or go out of balance as a result? Clara Miller is president of Nonprofit Finance
Funders can be a powerful force in improving Fund, a community development financial insti-
things, because their grants have such a major tution that is a leading source of financing and
impact on capitalization. By confining their advice for nonprofits nationwide. As principal
funding to the marginal costs of programs that author of this work, she drew on work under-
are relevant to the pursuit of their own missions, taken by AEA Consulting, with additional con-
funders may unintentionally contribute to the sys- tributions from Norah McVeigh of NFF.
temic under-capitalization of the sector—con-
trolling rather than developing it, and encouraging Let’s Talk
the growth of programs without providing for the
What do your colleagues think about this
commensurate growth in capacity. The attached
article? How does it relate to your work?
guide, “Capital-Savvy Principles for Grantmak-
ers,” may be instructive in reversing this trend. Among yourselves: Our new Nonprofit
Quarterly Discussion Guides can help ini-
tiate thoughtful conversation. Download a
copy from our Web site (www.nonprofit
quarterly.org).
With readers: Join the NPQ Learning
Center and share your ideas in a moder-
ated electronic forum (www.npqlearning
center.org).

Reprinted with Permission. Copyright 2003.


All rights reserved by Third Sector New England,
Boston, MA (Volume 10, Issue 1). The Nonprofit
Quarterly features innovative thinking and
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SPRING 2003 THE NONPROFIT QUARTERLY 7


The Elements of Capital Structure

T
he elements of capital structure are represented on an organi- steady downward trends in alumni giving,enrollment and tuition,and
zation’s balance sheet as divided into assets, liabilities and net the quality of its student body.
assets. Our discussion of capital structure focuses primarily on Receivables represent money due to an organization.They reflect
some observations about assets and the way they are allocated, business cycles and are financed by cash.Typical receivables might be
although all are important. fees due from the government for services rendered, or capital cam-
Major assets are: paign pledges,or credit card receivables for merchandise or subscrip-
• cash tions, or billings for services such as educational programs or classes.
• investments Inventory is similar,in that cash must be laid out with the expectation
• buildings and equipment that revenue will come in as a result of sales. For both inventory and
• receivables,inventory,and prepaid expenses. receivables, there is collection or sales risk.In some cases, receivables
In the nonprofit world, funders routinely place restrictions on the are use-restricted (such as in government programs or in the case of a
use of funds. These include all assets and net assets, which are pledge for a specific purpose).
restricted in different ways.These restrictions can accentuate existing Liabilities are the other side of the balance sheet equation.Liabil-
challenges to liquidity posed by increasing fixed assets or receivables, ities include various accounts payable (your organization’s financial
for example. Most puzzling to visitors from the for-profit economy, obligations to investors and vendors), short-term debt, long-term
restrictions can even make cash and investments illiquid under certain debt, etc.They also include promises to provide services, such as day
circumstances.Let’s look at the main components. care (deposits for slots), school (tuition paid in advance), contract
Cash and investments may be unrestricted—available for use advances (social services),or ticket sales for performances yet to occur.
for any purpose—or restricted, permanently or temporarily. Restric- In many cases, liabilities represent the source of cash for financing
tions on use are typically placed by donors, government, or in some assets:the mortgage on the building; a line of credit to finance inven-
cases, internally. Most organizations have some cash that is unre- tory; or a cash flow loan against a school district contract are all loans
stricted and used for ongoing operations. Sometimes this is referred payable.They are broken down into current liabilities (those requiring
to as working capital. Other cash (or frequently investments) is cate- payment within one year) and non-current liabilities (those requiring
gorized as reserves (cash set aside for specific purposes such as build- payment beyond one year).Liabilities are organized on the balance sheet
ing repairs or to fund cash needs for predictable business cycles),and by increasing maturity (short-term to long-term), much as assets are
temporarily restricted funds (cash meant for a specific purpose or time listed in order of decreasing liquidity—from cash to fixed assets and
period as stipulated by the donor).A third category of cash and invest- endowments.Matching the relative liquidity of assets and the longevity
ments is permanently restricted—most often “endowment,” a per- of liabilities is important to keeping the capital structure in balance.
manent source of subsidy for the organization.This means that cash The difference between assets and liabilities is the organization’s
and investments aren’t always liquid—in fact, depending on a non- net worth, or net assets.The nature of the assets and liabilities indi-
profit’s core business,they often are illiquid. cates the varying degrees of flexibility in operations.For example,the
Endowment ties up large blocks of funds that,all other things being lion’s share of the “unrestricted net assets”of many organizations con-
equal,the organization might put to use in other ways as it grows and sists of plant and equipment because the building may be free of
develops. While endowment can support sustainability where funder restrictions.But this is hardly a source of ready cash.When cash
mission-driven programming needs subsidy,the opportunity costs are net assets are restricted by the donor—to endowment for example—
high.And while the security of an endowment may be appealing and liquidity is also restricted.Therefore,a positive balance in net assets is
provide a financial cushion,it can also enable organizations to become not the same as liquidity. It is the liquidity of an organization’s net
disconnected from market realities.One example is a secondary school assets—i.e.,unrestricted cash net assets—that has the greatest rel-
that uses its substantial endowment to cover up cash shortfalls year evance to its cash flow and ability to respond to needs and manage its
after year,and—to the detriment of its long-term health—ignores operations well.
—Clara Miller

8 THE NONPROFIT QUARTERLY SPRING 2003

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