Optima vs. The Competition

Optima vs.
the Competition
2016 Kia Optima vs. 2016 Toyota Camry
Camry Trim Levels:
Powertrains
LE, SE, XSE, XLE
2.5L DOHC 4-cylinder, 3.5L DOHC V6
Strengths
The Toyota Camry offers a smooth ride with a calm engine. The quiet, comfortable interior features a spacious rear seat area. Reviews have
praised Camrys user-friendly interior controls.
Weaknesses
Reviewers have commented that the Camrys competitors are more engaging to drive yet still comfortable. Owners report dissatisfaction with the
steering feel since the recent redesign.
In terms of comfort and convenience features, the Camry falls short of the Optima. To get the same level of equipment that Kia offers on Optima
SX and SX Limited trims, Toyota buyers have to look to Toyotas Lexus division.
Key Optima Wins
More Advanced Powertrains
Standard Gasoline Direct Injection (GDI) on all Optima engines; not available on Camry
Available 7-speed Dual Clutch Transmission (DCT) on Optima; not available on Camry
Optima's available 1.6L Turbo engine develops more useful low-end torque (260 lb.-ft. @ 1,500 RPM) than even Camry's optional
3.5L V6 (248 lb.-ft. @ 4,700 RPM)
Better Vision
Bi-Xenon High Intensity Discharge (HID) Headlights with High-Beam Assist and auto-leveling available on Optima; Camry offers LED
headlights, but does not offer High-Beam Assist or auto-leveling
Dynamic Bending Light (DBL) available on Optima; N/A on Camry
Enhanced Comfort and Convenience
Optima offers the hands-free convenience of Smart Trunk*; Camry does not offer a similar system
Ventilated front seats are available on Optima; not available on Camry
Optima offers a 12-way power-adjustable driver's seat; not available on Camry
Optima offers a panoramic sunroof; not available on Camry
Heated outboard rear seat cushions are available on Optima; not available on Camry
*See Safety and Legal section for important information.
2016 KIA OPTIMA
Optima vs. the Competition (cont'd)
Designed for the Driver
Optima is longer, lower and wider than Camry, resulting in a more athletic appearance
Thanks to its slightly larger body, Optima offers more front-row headroom, legroom, and shoulder room than Camry
Better Warranty
5-year/60,000-mile New Vehicle Limited Basic Warranty* vs. Toyota's 3-year/36,000-mile

10-year/100,000-mile Limited Powertrain Warranty* vs. Toyotas 5-year/60,000-mile
5-year/60,000-mile Roadside Assistance* vs. Toyotas 2-year/25,000-mile
2016 KIA OPTIMA
2016 Kia Optima vs. 2016 Honda Accord

Accord Trim Levels:
Accord Powertrains
LX, Sport, EX, EX-L, EX-L V6, Touring
2.4L DOHC 4-cylinder, 3.5L SOHC V6
Strengths
The Accord enjoys Hondas reputation for efficiency and reliability. Unlike some of its competitors, the Accord offers a V6 engine on top trim
levels. The cabin is trimmed with quality materials and offers plenty of room. The trunk is one of the most spacious in the segment.
Weaknesses
The rear seat does not split-fold, limiting the Accords utility compared to other sedans in this segment. Owners have reported that the seating
is too firm and that the ride is too harsh. Whats more, the comfort and convenience features available on the Accord fall short of the Optimas
equipment. In terms of Honda hardware, shoppers wont find a package comparable to Optimas top-level features outside of Hondas
Acura division.
Key Optima Wins
Excellence in Audio
Optimas base 6-speaker audio system is a clear step above the Accords 4-speaker system
harman/kardon audio system available on Optima vs. Premium audio system available on Accord:
630 watt system on Optima vs. 360 watts on Accord
10 speakers on Optima; 7 speakers on Accord
QuantumLogic* Surround Sound on Optima; nothing similar on Accord
Clari-Fi* technology on Optima; nothing similar on Accord
Better Vision
Bi-Xenon High Intensity Discharge (HID) Headlights with High-Beam Assist and auto-leveling available on Optima; Both are unavailable
on Accord
Dynamic Bending Light (DBL) available on Optima; not available on Accord
More Comfort, More Convenience
Optima offers leather on EX, SX, and SX Limited trims. Accord restricts leather to top EX-L, EX-L V6, and Touring trims
Optima offers a 12-way power-adjustable driver's seat; not available on Accord
Optima offers more front-row headroom and legroom than Accord
Ventilated front seats are available on Optima; not available on Accord
Heated outboard rear seat cushions are available on Optima; not available on Accord
Heated steering wheel available on Optima, not available on Accord
Better Warranty
5-year/60,000-mile New Vehicle Limited Basic Warranty* vs. Honda's 3-year/36,000-mile

10-year/100,000-mile Limited Powertrain Warranty* vs. Honda's 5-year/60,000-mile
5-year/60,000-mile Roadside Assistance* vs. Honda's 3-year/36,000-mile
2016 KIA OPTIMA
2016 Kia Optima vs. 2016 Ford Fusion

Fusion Trim Levels:
Powertrains
S, SE, Titanium
2.5L DOHC 4-cylinder with A/T, 1.5L DOHC 4-cylinder Turbo with A/T, or
2.0L DOHC 4-cylinder Turbo with A/T
Strengths
The Ford Fusion features a handsome exterior design and a cabin that has been praised for its quiet comfort. Under the hood, fuel-efficient
turbocharged Ecoboost engines provide power while an available all-wheel-drive system sets the Fusion apart from most competitors in this
segment.
Weaknesses
The MyFord Touch system, the electronics interface that governs various audio, climate, navigation and phone tasks, is frequently criticized being
more difficult to use than other, more intuitive systems.
The Fusions creature comforts and convenience features dont quite measure up to the Optima. To match the advanced technology available in
the Optima with a product from Ford Motor Company, youd need to consult the Fusions cousin, the Lincoln MKZ.
Key Optima Wins
Better Vision
Bi-Xenon High Intensity Discharge (HID) Headlights with High-Beam Assist and auto-leveling available on Optima; both are unavailable
on Fusion
Dynamic Bending Light (DBL) available on Optima; not available on Fusion
Enhanced Comfort and Convenience
Optima offers the hands-free convenience of Smart Trunk*; Fusion does not offer a similar system
Optima offers 12-way power-adjustable driver's seat; not available on Fusion
Ventilated front seats are available on Optima; not available on Fusion
Heated outboard rear seat cushions are available on Optima; not available on Fusion
Android Auto is available on Optima; not available on Fusion
Entertainment is Standard
Standard SiriusXM* Satellite Radio (all trim levels) with three-month trial subscription; Fusion only provides this feature on costlier
trim levels
Roominess
Optima offers more headroom, legroom, and shoulder room for those in the front row, despite slightly smaller exterior dimensions
than Fusion
Better Warranty
5-year/60,000-mile New Vehicle Limited Basic Warranty* vs. Ford's 3-year/36,000-mile

10-year/100,000-mile Limited Powertrain Warranty* vs. Ford's 5-year/60,000-mile
2016 KIA OPTIMA
2016 Kia Optima vs. 2016 Hyundai Sonata

Sonata Trim Levels:
SE, Sport, ECO, Limited, Sport 2.0T, Limited 2.0T
Sonata Powertrains:
2.4L 4-cyl. with 6-speed shiftable A/T; available 1.6L Turbo 4-cyl. with 7-speed DCT; available 2.0L Turbo 4-cyl. with 6-speed shiftable A/T
Key Optima Wins
Greater Comfort and Convenience
Available Dynamic Bending Light (DBL) vs. not available on Sonata

Available Qi Wireless Charging system vs. not available on Sonata
2016 KIA OPTIMA
Competitor Comparison Matrix

2016 Kia Optima
2015 Toyota Camry
2015 Honda Accord
2016 Ford Fusion
2016 Hyundai
Sonata
LX, LX 1.6T, EX, SX,

SX Limited
LE, SE, XSE, XLE
LX, Sport, EX, EX-L,

EX-L V6, Touring
S, SE, Titanium
SE, Sport, ECO,

Limited, Sport 2.0T,
Limited 2.0T
TBD (LX); TBD (LX

1.6T), TBD (EX);
TBD (SX); TBD (SX
Limited)
$23,020 (LE);
$23,840 (SE);
$26,310 (XSE, XLE);
$31,370 (XSE V6,
XLE V6)
$22,105 (LX);
$24,165 (Sport);
$25,480 (EX);
$28,570 (EX-L);
$30,645 (EX-L V6);
$34,580 (Touring)
$22,110 (S);
$23,680 (SE);
$30,630 (Titanium)
$21,750 (SE);
$23,400 (Sport);
$23,725 (ECO);
$27,350 (Limited);
$28,925 (Sport 2.0T);
$34,075 (Limited
2.0T)
2.4L GDI DOHC

4-cyl. (LX, EX)
2.5L MPI DOHC

4-cyl.
2.4L GDI DOHC

4-cyl. (LX, Sport,
EX, EX-L)
2.5L MPI DOHC

4-cyl. (S, SE)
2.4L GDI DOHC 4-cyl.

(SE, Sport, Limited)
Horsepower
(hp @ rpm)
185 @ 6,000
178 @ 6,000
185 @ 6,400
175 @ 6,000
185 @ 6,000
Torque
(lb.-ft. @ rpm)
178 @ 4,000
170 @ 4,100
181 @ 3,900
170 @ 4,500
178 @ 4,000
1.6L GDI DOHC

4-cyl. Turbo (LX
1.6T)
3.5L MPI DOHC V6

(Available: XLE)
3.5L MPI SOHC V6

(Available: EX-L;
Standard: EX-L V6,
Touring)
1.5L GDI DOHC

4-cyl. Turbo
(Available: SE)

Turbo (ECO)
178 @ 5,500
268 @ 6,200
278 @ 6,200
181 @ 6,000
178 @ 5,500
Torque
(lb.-ft. @ rpm)
195 @ 1,500-4,500
248 @ 4,700
252 @ 4,900
185 @ 2,700
195 @ 1,500-4,500
Available Engine 2
2.0L GDI DOHC

4-cyl. Turbo (SX, SX
Limited)
2.0L GDI DOHC

4-cyl. Turbo
(Available: SE;
Standard: Titanium)

Turbo (Sport 2.0T,
Limited 2.0T)
245 @ 6,000
240 @ 5,500
245 @ 6,000
TRIM LEVELS
Trim Levels
MSRP
PERFORMANCE
Standard Engine
Available Engine 1
Horsepower
(hp @ rpm)
Horsepower
(hp @ rpm)
2016 KIA OPTIMA
Competitor Comparison Matrix (cont'd)
2016 Kia Optima
2015 Toyota Camry
2015 Honda Accord
2016 Ford Fusion
2016 Hyundai
Sonata
260 @ 1,350-4,000
270 @ 3,000
260 @ 1,350-4,000
Standard
transmission
6-speed automatic
with Sportmatic
sequential shift
control (LX, EX, SX,
SX Limited)
6-speed automatic
with sequential
shift control
6-speed manual
(LX, Sport, EX)
6-speed automatic
with sequential
shift control
6-speed automatic
with sequential shift
control (SE, Sport,
Limited 2.0T)
Available
transmission 1
7-speed dual clutch

transmission
(LX 1.6T)
CVT (Available: LX,

Sport, EX; Standard:
EX-L)
7-speed dual clutch

transmission (ECO)
Available
transmission 2
6-speed automatic
(Standard: EX-L V6,
Touring)
Regular unleaded
Regular unleaded
Regular unleaded
Regular unleaded
Regular unleaded
25/37/30 (LX);
28/39/32 (LX
1.6T); 24/35/28
(EX); 22/32/26
(SX); 22/32/25 (SX
Limited)
25/35/28 (LE, SE,

XLE I4, XSE I4); XLE
V6 N/A; XSE V6; N/A
23/34/27 (w/
MT); 27/37/31 (w/
CVT exc. Sport);
26/35/30 (Sport w/
CVT); 21/34/26 (w/
AT)
"22/34/26 w/2.5L;
23/36/28 w/1.5L;
25/37/29 w/1.5L
& Start/Stop;
22/33/26 (w/2.0L &
FWD)
25/38/30 (SE);
25/38/32 (Sport,
Limited) 28/38/32
(ECO); 23/32/26
(Sport 2.0T);
21/31/25 (Limited
2.0T)
Fuel tank capacity

(gal.)
18.5
17.0
17.2
16.5 (w/FWD); 17.5

(w/AWD)
18.5
Suspension, front/
rear
MacPherson strut/
Multi-link
MacPherson strut/
Independent dual
link
MacPherson strut/
Multi-link
MacPherson strut/
Multi-link
MacPherson strut/
Multi-link
Stabilizer Bars
Front and rear
Front and rear
Front and rear
Front and rear
Front and rear
Steering
Electric Power
Steering (EPS)
Electric Power
Steering (EPS)
Electric Power
Steering (EPS)
Electric Power
Steering (EPS)
Electric Power
Steering (EPS)
Front-wheel drive
Front-wheel drive;
All-wheel drive
(Available: SE,
Titanium)
Front-wheel drive
PERFORMANCE (cont'd)
Torque
(lb.-ft. @ rpm)
Fuel type
EPA Estimated
Fuel Economy
(city/combined/
highway; MPG*)
Drive configuration
Front-wheel drive
Front-wheel drive
2016 KIA OPTIMA
2016 Kia Optima
2015 Toyota Camry
2015 Honda Accord
16-in. alloy (LX,

LX 1.6T); 17-in.
alloy (Available: LX,
Standard: EX); 18-in.
alloy (SX, SX Limited)
16-in. steel (LE); 17in. alloy (SE); 18-in.

alloy (XSE); 17-in.
alloy (XLE)
16-in. alloy (LX);

19-in. alloy (Sport,
Touring); 17-in. alloy
(EX, EX-L, EX-L V6)
P205/65R16 (LE);
P215/55R17 (SE);
P225/45R18 (XSE);
P215/55R17 (XLE)
P205/65R16
(LX); P235/40R19
(Sport, Touring);
P215/55R17 (EX,
EX-L, EX-L V6)
2016 Ford Fusion
2016 Hyundai
Sonata
EXTERIOR
Wheels
P205/65R16 (LX, LX
1.6T); P215/55R17
(Available: LX,
Standard: EX);
P235/45R18 (SX, SX
Limited)
Tires
Power Sunroof
P215/60R16 (S);
P235/50R17
(SE); P235/45R18
(Available: S, SE;
Standard: Titanium);
P235/40R19
(Available, Titanium)
P205/65R16 (SE,
ECO); P215/55R17
(Sport, Limited);
P235/45R18 (Sport
2.0T, Limited 2.0T)
Panoramic
(Available: EX,
SX; Standard: SX
Limited)
"Available: LE, SE;

XSE, XLE;
EX, EX-L, EX-L V6

Touring
Available: SE,
Titanium
Available: (Sport);
Standard: (Limited);
Panoramic Available
(Limited): Standard
(Limited 2.0T)
Standard
Standard
Standard
Standard
Standard
Available: LX;
Standard: LX 1.6T,
EX, SX, SX Limited
Standard
EX, EX-L, EX-L V6,

Touring
SE, Titanium
Standard
Standard
N/A
w/o LEDs (EX, EX-L,

EX-L V6, Touring)
SE, Titanium
"w/o LEDs
Standard
Standard
Standard
Standard
XSE, XLE
w/o LED (LX);

Standard (Sport,
EX, EX-L, EX-L V6,
Touring)
w/o LED
ECO, Sport, Limited,

Sport 2.0T, Limited
2.0T
Halogen projector
Halogen (SE, Sport,

ECO, Limited);
Xenon High-Intensity
Discharge [HID]
(Available: Limited;
Standard: Sport 2.0T,
Limited 2.0T)
Power-adjustable
exterior mirrors
Heated exterior
mirrors
16-in. alloy (S); 17-in.

16-in. alloy (SE, ECO);
alloy (SE); 18-in. alloy
17-in. alloy (Sport,
(Available: S, SE;
Limited); 18-in. alloy
Standard: Titanium);
(Sport 2.0T, Limited
19-in. alloy (Available;
2.0T)
Titanium)
Exterior mirrors w/
LED turn signals
LIGHTING & INSTRUMENTATION

Auto-On/Off
Headlights
LED Positioning
Lights
Headlights
Standard
EX, SX, SX Limited
"Halogen (LX, LX
1.6T, EX);
2016 KIA OPTIMA
Halogen (LE, SE,

XSE, XLE); LED (XSE
V6, XLE V6)
Halogen (LX, Sport,

EX, EX-L, EX-L V6),
LED (Touring)
2016 Kia Optima
2015 Toyota Camry
2015 Honda Accord
2016 Ford Fusion
2016 Hyundai
Sonata
LIGHTING & INSTRUMENTATION (cont'd)

Auto-leveling
headlights
SX, SX Limited
N/A
N/A
N/A
N/A
Dynamic Bending
Light
SX, SX Limited
N/A
N/A
N/A
N/A
Available: (LX 1.6T);

Standard: EX, SX,
SX Limited
N/A
Standard
Standard

Limited 2.0T
Standard
Standard
Standard
Available: SE;
Standard: Titanium
"Available: Sport,
Limited;
Standard
Standard
Standard
Standard
Standard
Single-disc (Not
available with
Navigation)
Single-disc
Single-disc
Single-disc
Single-disc
Standard
Standard
Standard
Standard
Standard
6 speakers (LX, LX
1.6T, EX, SX); 10
speakers (Available:
EX, SX; Standard:
SX Limited)
6 speakers; 10
speakers (Available
XSE, XLE)
4 speakers (LX,
Sport); 6 speakers
(EX); 7 speakers
(EX-L, EX-L V6,
Touring)
4 speakers (S); 6
speakers (SE); 10
speakers (Available:
SE); 12 speakers
(Standard: Titanium)
6 speakers (SE,
Sport, ECO, Limited);
10 speakers
(Available: Limited;
Standard: Limited
2.0 T)"
SiriusXM* Satellite
Radio
Standard
XSE, XLE
EX, EX-L, EX-L V6,

Touring
SE, Titanium
Standard
USB/Auxiliary
input jacks
Standard
Standard
Standard
Standard
Standard
Wireless Charging
SX Limited
Available:
(XSE, XLE);
Standard: (XSE V6,
XLE V6)
N/A
N/A
N/A
Bluetooth* wireless
technology
Standard
Standard
Standard
Standard
Standard
LED tail lights

Supervision
instrument LCD
screen
AUDIO & INFOTAINMENT

AM/FM
CD
MP3
Speakers
2016 KIA OPTIMA
2015 Toyota Camry
2015 Honda Accord
2016 Ford Fusion
2016 Hyundai
Sonata
Available: LX 1.6T,
EX; Standard: SX,
SX Limited
Available: SE, XSE,

XLE; Standard: XSE
V6, XLE V6
Available: EX-L,
EX-L V6; Standard:
Touring
Available: SE;
Standard: Titanium
Available: (Sport,
Limited); Standard:
(Limited 2.0T)
UVO eServices with

Premium Navigation
(Available: LX 1.6T,
EX; Standard: SX,
SX Limited)
Entune Multimedia
Bundle (Available:
XSE 4-cyl., XLE
4-cyl., SE 4-cyl.;
Standard: XSE V6,
XLE V6)
SYNC with MyFord

(S, SE); SYNC with
MyFord Touch
(Titanium);
Blue Link
Standard (Sport,
ECO); Dual-zone
automatic climate
control (Available:
Sport, ECO; Standard:
Limited 2.0T)
2016 Kia Optima

AUDIO & INFOTAINMENT (cont'd)
Navigation*
Infotainment/
telematics system
HondaLink
(EX, EX-L, EX-L V6,
Touring)
COMFORT & CONVENIENCE

Standard
(LX, LX 1.6T);
Dual-zone automatic
climate control
(Available: LX 1.6T;
Standard: EX, SX, SX
Limited)
Standard (LE, SE);

Dual-zone automatic
climate control (XSE,
XLE)
Dual-zone automatic
climate control
Standard (S, SE);

Dual-zone automatic
climate control
(Available: SE;
Standard: Titanium)
Variable intermittent
windshield wipers
Standard
Standard
Standard
Standard
Standard
Power Windows
Standard
Standard
Standard
Standard
Standard
Driver and
passenger
Driver (LX,
Sport); Driver and
passenger (EX, EXL, EX-L V6, Touring)
Front and rear
Driver (Standard);
Driver and Passenger
(Available: Sport;
Standard: Limited,
Sport 2.0T, Limited
2.0T)
Driver and
passenger
Driver (LX,
Sport); Driver and
passenger (EX, EXL, EX-L V6, Touring)
Front and rear
Driver (Standard);
Driver and Passenger
(Available: Sport;
Standard: Limited,
Sport 2.0T, Limited
2.0T)
Air conditioning
10
Auto-up
Driver (LX); Driver

and Passenger(LX
1.6T, EX, SX, SX
Limited)
Auto-down
Driver (LX); Driver

and Passenger (LX
1.6T, EX, SX, SX
Limited)
2016 KIA OPTIMA
2015 Toyota Camry
2015 Honda Accord
2016 Ford Fusion
2016 Hyundai
Sonata
Standard
Standard
Standard
Standard
Standard
Tilt and telescoping
Audio, Cruise, Phone
2016 Kia Optima

COMFORT & CONVENIENCE (cont'd)
Fuel efficiency
indicator
Steering Column
Steering-wheelmounted controls*

(LX, Sport, EX,
EX-L); Audio, Cruise,
Phone, Navigation
(Available: EX-L,
EX-L V6; Standard:
Touring)
UV-reducing solar
control glass
Standard
Standard
N/A
Standard
Standard
Visor vanity mirrors
Illuminated
No Illumination (LE,
SE, XSE); Illuminated
(XLE)
Illuminated
Illuminated
Illuminated
w/steering-wheelmounted controls*
w/steering-wheelmounted controls
Advanced Smart
Cruise Control
(ASCC)
Available: SX,
Standard: SX Limited
Available: XSE, XLE
Available: LX, Sport,

EX, EX-L, EX-L V6;
Standard: Touring
Available: SE,
Titanium
Available: Limited;
Standard: Limited
2.0T
Remote keyless
entry w/alarm
Key fob (all doors)
Key fob (all doors)
Key fob (all doors)
Key fob (all doors)
Key fob (all doors)
Push Button Start

w/Smart Key*
Standard: LX 1.6T,
EX, SX, SX Limited
Available: SE, XSE,

XLE; Standard: XSE
V6, XLE V6
EX, EX-L, EX-L V6,

Touring
Available: SE,
Titanium
Available: Sport;
Standard: Limited,
Sport 2.0T, Limited
2.0T
Rear Park Assist

System*
Available: EX,
SX; Standard: SX
Limited
N/A
N/A
Available: SE,
Titanium
Available: Limited;
Standard: Limited
2.0T
Cruise control
2016 KIA OPTIMA
11
2016 Kia Optima
2015 Toyota Camry
2015 Honda Accord
2016 Ford Fusion
2016 Hyundai
Sonata
Standard
Standard
Standard
Standard
Available: (Sport);
Standard: (Limited,
Sport 2.0T, Limited
2.0T)
COMFORT & CONVENIENCE (cont'd)

Rear-Camera
Display*
Standard
Available: LX,
LX 1.6T, EX, SX;
Standard: SX
Limited
Available: XSE, XLE
N/A
Available: SE,
Titanium
Lane Departure
Warning System
Available: SX;
Standard SX Limited
Available: XSE, XLE

EX, EX-L, EX-L V6;
Standard: Touring
Available: SE,
Titanium
"Available: Limited;
Auto-dimming
rearview mirror
Available: LX, LX
1.6T, EX; Standard:
SX, SX Limited
Available: (SE, XSE,

XLE); Standard:
(XSE V6, XLE V6)
EX-L, EX-L V6,

Touring
Available: SE;
Standard: Titanium
Available: Sport;
Standard: Limited,
Sport 2.0T, Limited
2.0T
Blind Spot Detection

(BSD)*
SEATING & INTERIOR TRIM
12
Seating capacity
Seating material
Cloth (LX; LX 1.6T);

Leather (EX, SX);
Nappa leather (SX
Limited)
Cloth (LE); Cloth/

leatherette (SE);
Simulated suede/
leather (XSE);
Leather (XLE)
Cloth (LX,
Sport, EX);
Leather (EX-L, EX-L
V6, Touring)
Cloth (S, SE);

Leather (Available:
SE; Standard:
Titanium)
Cloth (SE Sport, ECO);

Leather w/Cloth
(Available: Sport);
Leather (Standard:
Limited 2.0T)
Driver's seat 1
6-way adjustable
(LX, LX 1.6T)
8-way poweradjustable
6-way adjustable
(LX)
Driver's seat 2
12-way poweradjustable
(Available: LX, LX
1.6T; Standard: EX,
SX, SX Limited)
10-way poweradjustable (Sport,

EX, EX-L, EX-L V6,
Touring)
2016 KIA OPTIMA
6-way adjustable (S) 6-way adjustable (SE)
10-way poweradjustable (SE,

Titanium)
8-way poweradjustable (ECO,

Sport, Limited, Sport
2.0 T, Limited 2.0 T)
2015 Toyota Camry
2015 Honda Accord
2016 Ford Fusion
2016 Hyundai
Sonata
Heated front seats
Available: EX,
SX; Standard: SX
Limited
XSE, XLE
EX-L, EX-L V6,

Touring
Available: SE;
Standard: Titanium
Available: Sport;
Standard Limited,
Sport 2.0T, Limited
2.0T
Ventilated front
seats
Available: EX,
SX; Standard: SX
Limited
N/A
N/A
Available: Titanium
"Available: Limited;
Heated outboard
rear seat cushions
Available: EX,
SX; Standard: SX
Limited
N/A
Standard: (Touring)
Available: Titanium
Limited, Limited 2.0T
Available: SE;
Standard:Titanium
Available: Sport;
Standard: Limited,
Sport 2.0T, Limited
2.0T
2016 Kia Optima

SEATING & INTERIOR TRIM (cont'd)
Leather-wrapped
steering wheel &
shift knob
Standard
SE, XSE, XLE
Sport, EX-L, EX-L

V6, Touring
Heated steering
wheel
EX, SX, SX Limited
N/A
N/A
Available: SE,
Titanium
Available: Limited;
Standard: Limited
2.0T
4-wheel disc
4-wheel disc
4-wheel disc
4-wheel disc
4-wheel disc
Standard
Standard
Standard
Standard
Standard
Available: SX;
Standard: SX
Limited
Available: XLE, XSE

EX, EX-L, EX-L V6;
Standard: Touring
Available: SE,
Titanium
Available: Limited;
Standard: Limited
2.0T
Traction Control
System (TCS)*
Standard
Standard
Standard
Standard
Standard
Electronic Stability
Control (ESC)*
Standard
Standard
Standard
Standard
Standard
Hill-start Assist
Control (HAC)*
Standard
N/A
Standard
Standard
Standard
SAFETY AND SECURITY

Front/rear brakes
4-Wheel ABS
Automatic
Emergency Braking
(AEB)
2016 KIA OPTIMA
13
2016 Kia Optima
2015 Toyota Camry
2015 Honda Accord
2016 Ford Fusion
2016 Hyundai
Sonata
SAFETY AND SECURITY (cont'd)

Dual front
advanced airbags*
Standard
Standard
Standard
Standard
Standard
Dual front
seat-mounted
side airbags*
Standard
Standard
Standard
Standard
Standard
Full-length side
curtain airbags*
Standard
Standard
Standard
Standard
Standard
Driver's
knee airbag*
Standard
Standard
N/A
Standard
Standard
Advanced Tire
Pressure Monitoring
System (ATPMS)*
Standard
Standard
Standard
Standard
Standard
Wheelbase (in.)
110.4
109.3
109.3
112.2
110.4
Overall length (in.)
191.1
190.9
192.5
191.7
191.1
Overall width (in.)
73.2
71.7
72.8
72.9
73.4
Overall height (in.)
57.7
57.9
57.7
58
58.1
Ground clearance
(in.)
5.3
6.1
5.8
TBD
5.3
Curb weight (lb.)
3,219 to 3,594
3,240 to 3,460
3,170 to 3,605
3,431 to 3,681
3,219 to 3,589
EXTERIOR DIMENSIONS
14
2016 KIA OPTIMA
2016 Kia Optima
2015 Toyota Camry
2015 Honda Accord
2016 Ford Fusion
2016 Hyundai
Sonata
Headroom (front/
rear; in.)
39.8/37.8
38.8/38.1; 37.9/38.0
(w/sunroof)
39.1/37.5; 37.6/37.0
(w/sunroof)
39.2/37.8
40.4/38.0
Shoulder room
(front/rear; in.)
58.1/56.4
58.0/56.6
58.6/56.5
57.8/56.9
57.9/56.5
Hip room
(front/rear; in.)
56.0/56.0
54.5/54.5
55.6/54.7
55.0/54.4
55.3/56.1
Leg room
(front/rear; in.)
45.5/35.6
41.6/38.9
42.5/38.5
44.3/38.3
45.5/35.6
Passenger volume
(cu.-ft.)
104.8
103; 101 (w/sunroof)
103; 101 (w/sunroof)
103
106
Luggage
compartment
volume (cu.-ft.)
15.9
15.4
15.8 (LX, Sport, EX);

15.5 (EX-L, EX-L V6,
Touring)
16
16.3
New Vehicle Limited

Basic Warranty
5-year/60,000-mile*
3-year/36,000-mile
3-year/36,000-mile
3-year/36,000-mile
5-year/60,000-mile
Limited Powertrain
Warranty
10-year/100,000mile*
5-year/60,000-mile
5-year/60,000-mile
5-year/60,000-mile
10-year/100,000-mile
Limited AntiCorrosion Warranty
5-year/100,000mile*
5-year/unlimitedmile
7-year/unlimited-mile
Roadside Assistance
5-year/60,000-mile*
2-year/25,000-mile
3-year/36,000-mile
5-year/60,000-mile
5-year/unlimited-mile
INTERIOR DIMENSIONS
WARRANTY
2016 KIA OPTIMA
15
Safety and Legal Information

Advanced Smart Cruise Control: Advanced Smart Cruise Control is not a substitute for safe
driving, and may not detect all objects in front of vehicle. Always drive safely and use caution.
Airbag: For maximum protection, always wear your seat belt.
Kelly Blue Book: The following are registered and unregistered trademarks of Kelley Blue
Book Co., Inc. BLUE BOOK, BRAND WATCH, ECO WATCH, INFODRIVERSM, KARPOWER,
KARPOWER ONLINE , KBB , KBB.COM, KELLEY BLUE BOOK, KELLEY BLUE BOOK OFFICIAL
GUIDE LOGO, LEADDRIVER, MARKET WATCH, PERFECT CAR FINDER, POCKET KARPOWER,
PROFITDRIVERSM, QUICK VALUESSM, REALITY CHECKSM, SITEDRIVERSM, THE TRUSTED
MARKETPLACE, THE TRUSTED RESOURCE
Antilock Brake System (ABS): No system, no matter how advanced, can compensate for all
driver error and/or driving conditions. Always drive responsibly.
Lane Departure Warning System: Lane Departure Warning System is not a substitute for safe
driving, and may not detect all objects around vehicle. Always drive safely and use caution.
Autonomous Emergency Braking (AEB): No system, no matter how advanced, can compensate
for all driver error and/or driving conditions. Always drive responsibly.
Michelin: Michelin is a registered trademark of Michelin North America, Inc.
Advanced Tire Pressure Monitoring System (ATPMS): Even with the Advanced Tire-Pressure
Monitoring System, always check your tire pressure on a regular basis.
Bluetooth: The Bluetooth word mark and logos are registered trademarks owned by Bluetooth
SIG, Inc. and any use of such marks by Kia is under license. Other trademarks and trade names
are those of their respective owners. A Bluetooth enabled cell phone is required to use Bluetooth
wireless technology.
Blind Spot Detection: Blind Spot Detection is not a substitute for safe driving, and may not detect
all objects around vehicle. Always drive safely and use caution.
Brake Assist System (BAS): No system, no matter how advanced, can compensate for all driver
error and/or driving conditions. Always drive responsibly.
Clari-Fi : Clari-Fi is a trademark of Harman International Industries, Inc.
Driving Score: Driving Score is for informational purposes only. The driver's primary responsibility
is in the safe and legal operation of a vehicle, and use of any vehicle systems which take
the driver's eyes, attention and focus away from the safe operation of a vehicle or which are
not permissible by law should never be used during operation of the vehicle. It is the driver's
responsibility to drive in a safe manner as dictated by the road, environment, and traffic conditions.
NOTE REGARDING SCORE ALGORITHM: Driving Score is based on factors such as the smoothness,
consistency, and length of time that the driver applies the accelerator and brake pedals during a
trip segment.
Electronic Brakeforce Distribution: No system, no matter how advanced, can compensate for all
Electronic Stability Control: No system, no matter how advanced, can compensate for all driver
Fuel economy: EPA fuel economy estimates. Actual mileage will vary with options, driving
conditions, driving habits, and your vehicle's maintenance.
Google: Google is a registered trademark of Google, Inc.
Google Maps: GPS maps and directions are for information purposes only and Kia does not
make any warranties about the accuracy of that information. Kia is not responsible for loss or
delay resulting from the use of the navigation system. Caution: Do not enter information into the
navigation system while the vehicle is moving. Failure to pay attention to travel conditions and
vehicle operation while the vehicle is in motion could result in loss of vehicle control. Operate the
system only when it is safe to do so.
Google Play Store: Google Play Store is a trademark of Google, Inc. 2012 Google Inc. All rights
reserved. Google and the Google Logo are registered trademarks of Google Inc.
harman/kardon: harman/kardon is a registered trademark of Harman International Industries, Inc.
MPG: Based on EPA estimates. Actual mileage will vary with options, driving conditions, driving
habits and your vehicles condition.
Navigation: GPS maps and directions are for information purposes only and Kia does not make any
warranties about the accuracy of that information. Kia is not responsible for loss or delay resulting
from the use of the navigation system. Caution: Do not enter information into the navigation system
while the vehicle is moving. Failure to pay attention to travel conditions and vehicle operation while
the vehicle is in motion could result in loss of vehicle control. Operate the system only when it is
safe to do so.
Pandora: Pandora is a registered trademark of Pandora Media, Inc.
Parking Minder: Parking Minder operates on GPS with certain smartphones and UVO eServices
app. Cellular service rates apply.
Powertrain Warranty: 10/100 limited Powertrain Warranty is available to the original owner.
Subsequent owners are covered for 5 years or 60,000 miles.
Push Button Start with Smart Key: Always come to a complete stop before turning the engine on
or off. However, if you have an emergency while the vehicle is in motion and must turn the engine
off, you can turn the engine off to the ACC position by pressing the Start/Stop button for more than 3
seconds or 3 times in succession. If the vehicle is still moving, you can restart the engine by pressing
the Start/Stop button with the shift lever in Neutral (N). With the engine off, hydraulic power assist for
steering and braking will be disabled and the vehicle will be more difficult to control.
QuantumLogic: QuantumLogic Surround 3D are trademarks of Harman International Industries,
Incorporated.
Qi: Qi wireless charging may not be compatible with all devices. Qi is a registered trademark
of Wireless Power Consortium.
Rear-Camera Display: Rear-Camera Display is not a substitute for safe driving, and may not
detect all objects behind vehicle. Always drive safely and use caution.
Rear Cross Traffic Alert (RCTA): Rear Cross Traffic Alert is not a substitute for safe driving and
may not detect all objects behind vehicle. Always drive safely and use caution.
Rear Park Assist System*: No system, no matter how advanced, can compensate for all driver
Roadside Assist: 24-hour Roadside Assistance is a service plan provided by Kia Motors America,
Inc. Certain limitations apply. Coverage details are available in the Kia Warranty and Consumer
Information Manual. For access to Enhanced Roadside Assistance, a connected mobile phone via
Bluetooth within the cellular service coverage area is required.
Siri: Siri is a registered trademark of Apple, Inc.
Hill-start Assist Control: No system, no matter how advanced, can compensate for all driver error
and/or driving conditions. Always drive responsibly.
Homelink: HomeLink is a registered trademark of Gentex Corporation.
Infinity: Infinity is a registered trademark of Harman International Industries, Inc.
iPad: iPad is a registered trademark of Apple, Inc.
J.D. Power and Associates Initial Quality Study: All information provided by J.D. Power and
Associates is proprietary information owned by J.D. Power and Associates and is protected by U.S.
and international copyright law and conventions. Reproduction of this information, in whole or in
part, by any means is prohibited without the express written consent of J.D. Power and Associates,
other than printing copies of the JDPA content by site visitors for their personal use. J.D. Power and
Associates is a registered trademark of J.D. Power and Associates.
16
2016 KIA OPTIMA
Safety and Legal Information (cont'd)
SiriusXM: SiriusXM Satellite Radio, SiriusXM Traffic and SiriusXM Travel Link each require a
subscription sold separately, or as a package, by SiriusXM Radio Inc. If you decide to continue
your service at the end of your trial subscription, the plan you choose will automatically
renew and bill at then-current rates until you call 1-866-635-2349 to cancel. See SiriusXM
Customer Agreement for complete terms at www.siriusxm.com. Other fees and taxes will
apply. All fees and programming are subject to change. Not all vehicles or devices are capable of
receiving all services offered by SiriusXM. Data displays and individual product availability vary
by vehicle hardware. Current information and features may not be available in all locations, or on
all receivers. Weather Forecast, Current Conditions may not be available in all locations. For actual
features and images of real products, consult the vehicle manufacturer. SiriusXM is not responsible
for any errors or inaccuracies in the data services or their use in the vehicle. Travel Link Stocks
displays current price and daily delta of around 7,000 actively reported securities traded on the
NYSE, NASDAQ and AMEX. The service is delayed approximately 20 minutes. Sirius satellite
service is available only to those at least 18 years of age in the 48 contiguous USA, DC, and
Puerto Rico (with coverage limitations). SiriusXM Internet Radio service is available throughout
our satellite service area and in AK and HI. 2014 Sirius XM Radio Inc. Sirius, XM and all related
marks and logos are trademarks of Sirius XM Radio Inc.
Smart Key: Always come to a complete stop before turning the engine on or off. However, if you
have an emergency while the vehicle is in motion and must turn the engine off, you can turn the
engine off to the ACC position by pressing the Start/Stop button for more than 3 seconds or 3 times
in succession. If the vehicle is still moving, you can restart the engine by pressing the Start/Stop
button with the shift lever in Neutral (N). With the engine off, power assist for steering and braking
will be disabled, and the vehicle will be more difficult to control.
Smart Trunk: Driving with liftgate open may be unlawful and can draw dangerous exhaust fumes
into vehicle; if you choose to do so, keep air vents and windows open for ventilation.
Steering-wheel mounted controls: Driving while distracted is dangerous and should be

avoided. Remain attentive to driving and be cautious when using steering-wheel-mounted
controls while driving.
Surround View Monitor: Surround View Monitor is not a substitute for safe driving, and may not
detect all objects around vehicle. Always drive safely and use caution.
Traction Control System: No system, no matter how advanced, can compensate for all driver
UVO eServices and UVO eServices with Premium Navigation: Distracted driving can result in a loss
of vehicle control. Never use a handheld device or vehicle system that takes your focus away from
safe vehicle operation.
Vehicle Diagnostics: Vehicle Diagnostics do not take the place of regularly scheduled
maintenance. Feature checks powertrain, chassis and airbag systems only and requires initial
activation. For factory-recommended maintenance schedule, see the Maintenance Feature of UVO
eServices or the Owners Manual.
Vehicle Stability Management: No system, no matter how advanced, can compensate for all
Warranty: The Kia 10-year/100,000-mile warranty program includes various warranties and
roadside assistance. Warranties include powertrain and the New Vehicle Limited Warranty (Basic).
The 3-year/36,000-mile battery warranty covers the original equipment battery only. All warranties
and roadside assistance are limited. See retailer for details or go to kia.com.
Yelp: Yelp and related marks are registered trademarks of Yelp.
YES Essentials: YES Essentials is a registered trademark of Sage Automotive Interiors.
SoundHound: SoundHound is a trademark of SoundHound and its affiliates and third-party

licensors, as applicable.
2016 KIA OPTIMA
17

Optima vs. The Competition

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Optima vs. The Competition

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Optima vs.

LE, SE, XSE, XLE

2.5L DOHC 4-cylinder, 3.5L DOHC V6

*See Safety and Legal section for important information.

2016 KIA OPTIMA