SPRITE IS

COCA-COLAS
LEMON &
LIME DRINK
Worlds leading
lemon & lime
flavoured soft drink
Its Clear. No
colours &
Caffeine-Free
It is sold in
190+ countries
Ranks #2
in The Coca-Cola
Company and is the
#3 soft drink
worldwide

SPRITE THE BRAND

CLEAR
STRAIGHT TALK
WITTY

SPRITE IS A $5 BN+
VALUE BRAND
2.5 BUC+ Brand
TOP 20 Global Brands
$5.4 BN Value
(Interbrand)

25 MN Servings per day

Source: Google, Forbes, Interbrand, Estimates

SPRITE IN INDIA
SPRITE HAS BEEN BUILT ON CUT THROUGH
CLARITY TO BUST PRETENSE

SPRITE IS INDIAS
LARGEST FMCG BRAND

#1

#1

#1

IN
VALUE

IN MARKET
SHARE

IN
PREFERENCE

Largest FMCG
brand in India
within 15yrs

Largest Share
in beverages

Highest
preference in
sparkling

WHATS
NEXT
FOR

WE NEED TO GO BEYOND
TRADITIONAL MEDIA

TALKING TO 15-24 YOS

PROBLEM DEFINITION

Brands engage their core TG with more than TVCs... Think Coke Studio for
Brand Coca-Cola or Thunder Challenge for Thums Up

We need an on-ground activation experience that helps

Sprite remain relatable and relevant for our core TG
You have INR 5 crores to develop and implement the activation idea!

Evaluation
criteria

THANK
YOU

ANNEXURES

mn Consumer

mn

Maximum conversations were around

context and brand values

50+ concerts in 2016

THUMS UP - THUNDER CHALLENGE

THUMS UP - THUNDER CHALLENGE