Centerof

interest(focal
point)

Balance
symmetrical

Balance
asymmetrical

Definition
Acenterof
interestisthat
partofthe
picturewhich
attractsthe
mind.Afocal
pointisthatarea
ofapicturethat
attractstheeye.
Thecenterof
interestactsas
anattention
getter.
Symmetrical
balancecanbe
describedas
havingequal
"weight"on
equalsidesofa
centrallyplaced
fulcrum.Itmay
alsobereferred
toasformal
balance.When
theelementsare
arrangedequally
oneithersideof
acentralaxis,the
resultisBilateral
symmetry.
Inasymmetrical
balance,thetwo
sidesarenot
identical,but
differfromone
another.
However,the
elementsare
arrangedsothat
thereisasense
ofbalance.

VisualRepresentation

WorkCited
http://chefundamental
s.tumblr.com/post/1213
34777430/keywordfoca
lpointdefinitionthefoc
alpoint

www.artistsnetwork.co
m/medium/watercolor/f
ocalpointcenterinter
est

http://johnchiappone.co
m/principles_of_art.htm
l

char.txa.cornell.edu/la
nguage/principl/princip
l.html

https://www.sophia.org
/tutorials/designinart
balanceandcontrast

Harmony

Contrast

Repetition
(Rhythm)

Harmonyin
visualdesign
meansallparts
ofthevisual
imagerelateto
and
complement
eachother.
Harmonypulls
thepiecesofa
visualimage
together.
Harmonycan
beachieved
through
repetitionand
rhythm.
thestateof
beingstrikingly
differentfrom
somethingelse,
typically
somethingin
juxtapositionor
close
association.
Repetitionrefers
tooneobjector
shaperepeated
patternisa
combinationof
elementsor
shapes
repeatedina
recurringand
regular
arrangement
rhythmisa
combinationof
elements
repeated,but
withvariations.

https://www.pinterest.c
om/pin/3159557300844
07324/

http://arthistory.about.c
om/cs/glossaries/g/c_co
ntrast.htm

http://grammar.about.c
om/od/rs/a/repetitionte
rm.htm

https://www.sophia.org
/tutorials/designinart
repetitionpatternandr
hythm

Proportion

apart,share,or
number
consideredin
comparative
relationtoa
whole.

http://www.sharegoods
tuffs.com/2011/07/creat
ivecoolpepsiads.html

Proximity
(Directional
Movement)

nearnessin
space,time,or
relationship.

https://journalism273.w
ordpress.com/2013/03/
page/10/

RuleofThirds

WhiteBalance

Theruleof
thirdsisapplied
byaligninga
subjectwiththe
guidelinesand
theirintersection
points,placing
thehorizonon
thetopor
bottomline,or
allowinglinear
featuresinthe
imagetoflow
fromsectionto
section.

thecolor
balanceona
digitalcamera.

http://tympanus.net/co
drops/2012/05/23/unde
rstandingtheruleofthi
rdsinwebdesign/

http://photography.tuts
plus.com/articles/howt
ousewhitebalancecre
ativelyphoto9121