Professional Documents
Culture Documents
Worksheet
PSY/103 Version 8
Purpose
Strengths
Weaknesses
Example
Case Study
To provide in-depth
investigations of a
single person.
Provides allot of
data of high value.
Even though
there is allot of
data it still may
not be correct to
all people.
Naturalistic
Observation
No external
influence on
subject.
No control on
outside influence
that may disrupt
your
investigation.
Observing risk
factors in kids at
different ages.
Surveys
Large amount of
data in a short
time.
Answers on
surveys may not
accurately reflect
how people truly
feel.
Telephone surveys
about smoking.
Longitudinal
Research that
involves looking at
variables of the
course of several
years.
Needs allot of
time and can be
quite expensive.
Part II Response; The two research methods I will comparing and contrasting are case
studies and surveys. Both of these research methods are similar because they both
retrieve data on a person or particular subject and then study it later. A difference
between the two research methods are that case studies pick the person or object
they're going to study, while surveys pick random people to collect their information and
have no real choice on the person that may just be walking by at the right moment.
Describe one ethical issue related to research. Why is informed consent necessary for ethical research?
In connecting to informed consent a ethical issue might arise if a doctor for example receives consent
from a patient on a experimental drug but leaves out key facts about side effects and the possibility that
the body may completely reject the treatment. A greedy unethical doctor may intentionally leave out this
information for gain in their research at no regard for human life.
2. What are the functions of neurotransmitters and hormones? How do they influence the brain and
behavior?
Neurotransmitters and hormones are essential to the body to work properly both mentally and physically.
These substances are the main to as well that play an important role in how the brain functions. These
two help the brain balance the feelings and signals that are sent to organs all over the body. These
chemicals carry all the orders that are responsible for triggering different kinds of emotions as well.