A BUSINESS PLAN

ON

ENTREPRENEURSHIP FOR HOSPITALITY INDUSTRY

In Partial Fulfillment for the Subject

For the Degree
BACHELOR OF SCIENCE IN TOURISM MANAGEMENT
JAS CAMPUS
3058 TAFT AVENUE, PASAY CITY

SUUBMITTED TO:
PROF. Alma Narcisco
SUBMITTED BY:
De Guia, Jeanyl C.
Antonio Genica
Floralde, Lycee
Bugarin, Mariella
Pado, Faitzie Ann
Dela Cruz, Jonance
Archangel, Josel Kei
ARELLANO UNIVERSITY

JOSE ABAD SANTOS CAMPUS

3058 TAFT AVENUE PASAY CITY
BUSINESS PLAN

In partial Fulfillment in the subject

Entrepreneurship for Hospitality Industry
SUBMITTED TO:
Mrs. Alma Narcisco
De Guia, Jeanyl C.
Antonio Genica
Floralde, Lycee
Bugarin, Mariella
Pado, Faitzie Ann
Dela Cruz, Jonance
Archangel, Josel Kei

Chapter I
Introduction

In Philippines there are four (4) varieties of coffee beans the excelsa , Robusca , Arabica ,
and the liberica. Excels a variety with a discount pharmacopical tasks which Arabs prefer to use
a high degree in blend in blend of wasted coffee and spices to produce their desired espresso
blend. Arabica has a good fragrance and aroma, Full bodied and yet has medium acidity.
Robusca main ingredient in the production of soluble or instant coffee. Liberica with very strong
taste and flavor also known as kapeng Barako
Coffee is a brewed beverages prepared from the roasted or ballad seeds of several species
of an evergreen shrub of the genus coffee. Coffee beans it is a seed of the coffee tree. Each
cherry contains two beans. The coffee trees only genus in countries that surrounds in a coffee
belt.
And also coffee it is a main source of energy for the Filipinos , because coffee contains
elements which help stimulate the brain for better thinking and creativity. And for some trivia,
also the coffee contains a lot of good benefits towards our body like coffee has an anti-aging
formula which helps to preventing or postponing the onset the degenerative disease. Also coffee
contains a caffeine that helps to protect the nerve cells from having a Parkinsons Disease.

A. Overview of the Business Concept

isLa Coffee hut is a Filipino style coffee shop, we served a famous

delicacies and pastries of our country .We think that most of coffee shop is come from other
country or foreign countries so we think that this coffee shop will be unique. And also lot of
people is fond by drinking coffee to regenerate and start their day .
This business can be located in Venice . This isLa Coffee Hut is Perfect for those people
who wants to relax and meditate, because the place and the ambiance of the place is quite
peaceful and clean air . Also perfect for the Business meeting or transacting while sipping the hot
and refreshing coffee and delicious pastries in our isLa Coffee Hut.
We built up for those people who wants to relieve the stress in daily workings days and
we offers pure beans having different flavors and the aroma suits for the taste of the people with
free using Wi-fi and good quality of our services. We ensure that all of our staff members will
serve with honest and polite to the customers.

B. Companys Name/Logo

Nipa Hut It symbolizes the Filipino culture. We all know that Filipino house is made of Nipas.
isLa / island It symbolize the relaxation and meditation of the place.
Coffee Hut Our Business Name
Smoke Its symbolizes the warm and fresh, We all know that Filipinos are warm, loving and
caring
Cup & Plate of Coffee Symbolizes the coffee shop itself

Our business name is isLa Coffee Hut we used this name to relate to our concept which is
a native one. Coffee it is symbolized on our products next is the Hut or the Kubo , in this we
literal used this kind of house on our coffee shop. The Kubo or the Hut its our national
house , and island because a lot of nipas house can also be found near in islnds or beaches , also
it is common in province.
isLa Coffee Hut is the place where you can taste our own Filipino Coffee which is
kapeng Barako also known as Liberica . isLa Coffee Hut is a Filipino style coffee shop all our
products is Filipino pride, from the concept to the beans.
isLa Coffee hut has a unique theme and ambiance, that suits on your taste and place
where you can relax.
Chapter II
Marketing Aspect
A. Target Market
The isLa Coffee Hut aims for those businessmen who held their outdoor meeting and
business proposals. Workers to unwind, students to be relax by drinking coffee with their friends.
And we added some amenities like Wi-Fi connections as we all know that teens even adults uses
technologies more often nowadays. And for the families to who will celebrate some occasions.

And also those foreigners who love to sip a coffee while enjoying the view of the Philippines.
We would like to introduce, promote and encourage them to taste our own coffee planted and
brewed here in the Philippines also our pastries.
We all know that Filipinos are loving and caring, we want to share it through our coffees
for those people who wants to cherish or make some new memories along their friends or
families.
isLa Coffee Hut will cater for those who wants to get their daily cup of great tasting
coffee in a relaxing atmosphere.

B. Marketing Program
An effective business plan defines the marketing strategy associated with the company's
products or services. The marketing program plan includes specific actions for each part of
the marketing strategy. A plan typically identifies strategies for conducting market research,
identifying the target market, analyzing the competition, promoting the product and setting
the pricing strategy. The marketing program plan section of the business plan also defines the
customer groups, their needs and the technology required to meet those needs.

1. Product Strategy
Isla Coffee Hut strategy will be based n communicating coffee shops value to the
targeted segments. We will use the new generation and also maintaining the classical of
our product. This will be through making our product creamier and tasty. Also we will
acknowledge our costumer special orders so we will fulfill our customer satisfactions, we
will also give a discount to our regular or loyal customers.

2. Place Strategy

We used the location of 'Venice Grand Canal Mall' to establish our coffee shop
because the location is perfect for our theme and we assuming that location we used is a
lot of consumers. Because this place is near from offices and schools, so we expecting
that this location is demanded from workers , students and foreigners . Because its a
perfect place to meditate and relax also for past Time.

3. Promotional Strategy
IsLa Coffee Huts promotion is the key to success of the business. There are many
ways to promote the business some of this is through the banners, flyers, and through the
word of the mouth. One of the most important promotion is through the word of through
this there able to now what kind of business are you going to establish.
4. Pricing Strategy
The price of Isla Coffee Hut is affordable and differ based on the customers
order. We actually based it from customers perception so they can afford our product.
C. SWOT Analysis

STRENGTHS

Affordable
Unique Theme
Good Atmosphere
High Quality Services
Hi-Tech
Business Location

Weaknesses

Beginner
Lack of expertise
Lack of experience
Limited spaces
Unstable services

Opportunities

Good quality
Serve the pure Filipino style of coffee
Unique Style
High services
Brand extension
Technological advances

Threats
More Competitions (surrounded by some known coffee shop)
Cost of technology for advancing
New innovations or promotion of the competitors
Chapter III
Management/Organization Aspect

A. Form of Ownership
A partnership is a defined as a grouping of two or more persons to carry-on as coowner of a business for a profit. The business is based on a partnership agreement, which
is known as the articles of co-partnership. In the absence of this agreement, all profits
or losses are usually divided equally among all partners unless there are special
agreement made and previously agreed. Advantages of this is can ease of organization
and to combined talents, judgments and skills of several or all of the partners
maximization of personal interest of the firm definite legal status of the company tax

advantages. But the disadvantages of this is, unlimited liability not only one partner, but
also for those contracted by the partners. Also limited life of the firm, possibility of
divided authority possible danger of disagreement of major decision and issue. Partners
are jointly and severally liable for all legal and financial obligations of the partnership
and for all wrongful acts of any partner acting in ordinary course of partnership business.
Partnership income is taxed as personal income to the partners. Each estate has a
partnership act, but partner may generally establish arrangements according to their own
agreement, which will override most of a states default partnership provisions.

Organizational Structure

B. Job Analysis
1. JOB DESCRIPTION

Store Manager
Job Description
Primarily responsible for controlling, planning, hiring, directing, managing and to
supervise his/her subordinates
A coffee shop manager oversees and directs the activities of a coffee shop
Develop strategic plan by studying technological and financial opportunities,
presenting assumptions;
Maintain quality service by establishing and enforcing organization standards.
Cashier
Job Description
Receives payments by cash, check or credit cards
Issue receipts, refunds, or change due to customer
Count money in cash drawers at the beginning of the shifts to ensure that the
amounts are correct and that there are adequate change
Greet customers entering establishments
Maintain clean and orderly checkout areas
Establish or identify prices of goods, services or admission and tabulate bills
using calculators, cash register or optical price scanners

Pastry Chef
Job Description
Responsible for preparing pastries such as cakes, bread, donut.
Responsible for cleaning or sanitizing work area, utensils or equipment
Responsible for avoiding cross contaminations.

Barista
Job Description

 Responsible for preparing and serving hot or cold beverages, such as coffee,
espresso, drinks, blended coffee or teas.
Responsible for cleaning or sanitizing work area, utensils or equipment.
Also responsible to describe, educating customers about our premium, coffees.
Service Crew
Job Description
Responsible for serving customers
Responsible for being polite and hospitable
Dishwasher
Job Description
A worker employed to wash dishes
Responsible to clean and sanitize the plated and other utensils on the kitchen
Security Guard
Job Description
Answer alarms and investigate disturbances
Monitor and authorize employees entrance and departure of employee, visitors
and other persons to guard against theft and maintain security of premises.
Call police or fire departments in case of emergency, such fire or presence of
unauthorized persons
Circulate among visitors , patrons and employees to preserve order and protect
property

2. JOB SPECIFICATION
Service Crew

Job Qualification

Pleasing personality
Proper haircut
Female at least height of 52
Male at least height of 55
Between 19 to 35 years old
High school graduate or college student
Dishwasher

Job Qualification
Fast hand
High school graduate or college student
Cashier
Job Qualification

Pleasing personality
Proper haircut
Female at least height of 52
Between 19 to 35 years old
High school graduate or college student
Honest characteristic

Barista
Job Qualification

Pleasing personality
Proper haircut
Female at least height of 52
Male at least height of 55
Between 19 to 35 years old
High school graduate or college student
Certified barista

Security Guard
Job Qualification
Male

 Must good moral characteristic

Experience is advantage
Must have psychological test certificate

Pre- Employment Requirements:

Resume
NBI clearance
SSS, Pag-ibig
Experience and trainings
2x2 picture (white background) 2 pcs. 1x1 (white background)
Tin ( Tax Identification Number)
Mayors permit
Medical (Urine , tool , x-ray)

Benefits of Employee
Paid Holiday
The company recognizes as paid holidays certain days during the year declared
regular holidays and special days by law, order or proclamation. The following paid holidays,

which are presently observed as regular holidays and special days in the Philippines will be
observe b the company, unless otherwise amended by law, order or proclamation.
Leaves
Service incentive Leave
An employee who has worked for at least one (1) year in the company is entitled
to have five (5) days of absences, with pay every year. If the employee does not avail of these
paid leaves, the company may not option to have their mandatory leave of absence, with pay or
convert theses not availed paid leaves to their cash equivalents, to be given at the end of each
year.
Maternity Leave
Any pregnant women employee who has rendered an aggregate service of at least
twelve (12) months, maternity leave of at least two (2) weeks prior to the expected date of
delivery and another four (4) weeks after normal delivery with full pay based on her regular
monthly wages.
Paternity Leave
Any married employee is allowed to take a leave seven (7) days with a full pay
for the first 4 deliveries of his legitimate spouse with whom he is cohabiting
Sick Leave
Any employees who got sick must inform the manager. His/her must present the
Medical Certificate
Meal and Rest Period
Employee are entitled to have on3 (1) hour break for meals.
Philippine Health Insurance (Phil Health) And SSS
The Philippine Health Insurance Corporation is the medical insurance company of
the Philippines. All employees are required to the contributors of this service (republic Act
7875). Members are given health and hospitalization subsides should they or a dependent be
hospitalized. And Social Security System provides insurance and protection.
Chapter IV
Production / Technical Aspect

A. Production Requirements

1. Materials / Supplies

MATERIALS FOR COFFEE / FOR TAKE-OUT

Price

Quantit
y

Total
Amount

COFFEE CUP SLEEVES

0.25

500

$
500.25

COFFEE STIRRERS
AND COFFEE STRAWS

0.25

500

$
500.25

GREEN RECYCLED
PAPER HOT CUPS AND
LIDS

0.5

500

$
500.50

TAKE-OUT CUP
CARRIERS

500

$
502.00

FOAM CUP LIDS

58

$
59.00

GREEN RECYCLED
AND
BIODEGRADABLE
PLASTIC CUPS

505

$
508.00

PAPER HOT CUP LIDS

0.5

500

$
500.50

PAPER HOT CUPS

505

$
508.00

PAPER CUPS AND LIDS

0.5

500

$
500.50

DISPOSABLE PLASTIC
COFFEE CUPS

500

$
502.00

FOAM DRINKING CUPS

500

$
503.00

DISPOSABLE BAGS

500

$
504.00

DISPENSER NAPKINS

300

20

$
320.00

PLASTIC FLATWARE/
UTENSILS

300

$
303.00

GREEN,
BIODEGRADABLE CUP
CARRIER TRAYS

300

$
305.00

UNBLEACHED KRAFT
NAPKINS

10

200

$
210.00

CINONDIMENTS BINS

250

100

$
350.00

COFFEE CONDIMENTS
ORGANIZERS

250

100

$
350.00

COUNTERTOP TRASH
CANS AND TRASH
BINS

500

$
504.00

SUGAR POURERS

100

20

$
120.00

CUP,LIDS,STRAW,AND
PORTION CUP
ORGANIZER AND
DISPERNSER

300

$
302.00

TEA MERCHANDISERS

150

$
151.00

SUGAR CANDIES

540

$
545.00

STRAW ORGANIZERS
AND DISPENSERS

500

$
501.00

FOOD STORAGE JARS

AND INGREDIENT
CANISTERS

400

$
406.00

RESTAURANT
CREAMER

540

$
545.00

$
10,500.00

2. Labor
Our laborers are given 8 hours a day. Our operation open Every day, 24 hours.
3. Plant Facilities
Having a necessary fire extinguisher in case of emergency
Having at least 2 POS in counter
Having comfort room for the customer
Having sufficient lights in the night
Having a aircon inside of the coffee shop
Having amplifier or speaker for the music

4. Transportation / Shipping and Delivery

The transportation will be used is for picking the supplies and delivering the
products. We will buy a cab for business purposes . This is also used for buying raw
material in designated areas.
5. Waste disposal
Isla coffee hut wastage , trash and sewage will be collected every Monday
Wednesday , Friday every week isLa Coffee Hut will impose a color scheme to our
garbage, this method is known as segregation method ( biodegradable and nonbiodegradable)
B. Manufacturing / Production Process
BUYING OF RAW MATERIALS
INSPECTION OF RAW MATERIALS
STORAGE
PREPARED MATERIALS FOR USAGE
EQUIPMENTS ARE PREHEATED
PREPERATION OF THE PRODUCT
ORDER TAKING TO THE CUTOMER

C. Contingency Plans
Starting and running a small business is an inherently risky practice because there is no
guarantee that a new venture will attain profitability. Unforeseen events or disasters can be
especially harmful to a business. For example, a fire, earthquake or flood can make it impossible
to continue operating a business normally. A contingency plan is a business document that lays
out a course of action a business will take in response to future events. The contents of a
contingency plan can vary significantly from one business to another based on the business
model and the types of goods and services they provide. Nevertheless, the plan should contain a
list of possible disasters, emergencies and threats plus a set of instructions that detail how the
business will respond to each one. A contingency plan should also cite which managers or
employees are responsible for carrying out the plan's instructions. For example, a restaurant's
contingency plan might call for its owner to lay off workers and to stop ordering materials and
equipment if it loses its physical location due to a fire. The plan might then call for scouting then
leasing a new location and rehiring a reduced amount of staff, only returning to the pre-disaster
staff level when business establishes itself in the new location.
A contingency plan allows a business to respond to disasters and threats quickly and deliberately,
which can potentially save time and money. Unexpected events can cause stress or even panic,
which may make it difficult to create level-headed solutions when a situation occurs. Certain
organizations offer resources to business owners, such as templates for contingency plans that
can serve as examples or frameworks to create new plans. For example, the Federal Emergency
Management Agency offers a simple business continuity plan template that owners can use to
make plans to respond to natural disasters, while the Financial Industry Regulatory Authority
offers a more detailed general business contingency plan template he purpose of a contingency
plan is for a business to have a specific set of instructions in place if certain events that may
interrupt normal business operations occur. For example, a massage business might plan to move
operations to a different location if its main location is damaged by a natural disaster. Similarly, a
Coffee shop might plan to start an aggressive advertising campaign if a competing coffee shop
opens nearby.

Chapter V
Financial Aspect

Partnership Equity Finance

The business funds came from the capital investment or the owners. Equity financing
essentially refers to the sale of an ownership interest to raise funds for business purposes. Equity
financing spans a wide range of activities in scale and scope, from a few thousand dollars raised
by an entrepreneur from friends and family, to giant initial public offerings (IPOs) running into
the billions by household names such as Google and Facebook. While the term is generally
associated with financings by public companies listed on an exchange, it includes financings by
private companies as well. Equity financing is distinct from debt financing, which refers to funds
borrowed by a business.

CAPITAL(PARTNERSHIP)
PLANNED INVESTMENT

DE GUIA, JEANYL C.

PHP

600,000.00

15

ANTONIO, GENICA

PHP

600,000.00

15

FLORALDE, LYCEE

PHP

500,000.00

14

DELA CRUZ, JONANCE

PHP

500,000.00

14

ARCHANGEL, JOSEL KEI

PHP

500,000.00

14

BUGARIN, MARIELLA

PHP

500,000.00

14

PADO, FAITZIE ANN

PHP

500,000.00

14

PHP

3,700,000.00

100

PHP

3,700,000.00

TOTAL PLANNED
INVESTMENT

TOTAL PLANNING

isLa Coffee Hut

Start up Expenses
Communication

PHP

800.00

Signage

PHP

10,000.00

Rental Deposit Advance

PHP

80,000.00

Marketing

PHP

30,000.00

Sec/BIR Municipal

PHP

5,000.00

Office Supplies

PHP

3,500.00

Miscellanous Expenses

PHP

250.00

Transportation & Travel

PHP

500.00

Utility ( Electricity & Water )

PHP

10,000.00

Renovation

PHP

55,000.00

PHP

190,060.00

Start up Expenses
Start up Assets
Cash Required

PHP

3,700,000.00

PHP

190,060.00

Other Current Assets

Long Term Assets
Total Start Up Process

BALANCE SHEET

PHP

3,890,060.00

Current Assets
Cash

YEAR 1
PHP
3,435,355.20

YEAR 2
PHP
3,591,635.50

YEAR 3
PHP
3,747,915.84

Total current
assets
Non-current
Fixed assets
Less depreciation
Book Value

PHP
360,000.00
PHP
120,000.00
PHP
240,000.00

PHP
360,000.00
PHP
240,000.00
PHP
120,000.00

PHP
360,000.00
PHP
360,000.00

PHP
4,155,355.20

PHP
4,311,635.52

PHP
4,467,915.84

TOTAL NONCURRENT
TOTAL ASSETS

LIABILITIES AND CAPITAL

YEAR 1

YEAR 2

YEAR 3

Current Liabilities
Long term
Liabilities
Loans
Other current
liabilities
TOTAL CURRENT LIABILITIES
Paid in capital
Retained earnings
Net income
current
Total Capital
TOTAL
LIABILITIES
AND CAPITAL

PHP
3,700,000.00
PHP
455,355.20
PHP
4,155,355.20
PHP
4,155,355.20

PHP
4,155,355.20
PHP
611,635.52
PHP
4,311,635.52
PHP
4,311,635.52

PHP
4,311,635.52
PHP
767,915.84
PHP
4,467,915.84
PHP
4,467,915.84

COSTING
ITEM

QUANTITY UNIT COST TOTAL

PHP
Espresso 20ml
2250/1kg
45.00
Vanilla
PHP
20ml
489/350g
syrup
27.94
Caramel
PHP
20ml
267/350g
syrup
15.26
PHP
Milk
240ml
75.78.1000ml
18.18
Raw Foods
Cost
Mark up
Gross Food
Cost
Yield
Cost per
Yield

PHP
101.38
PHP
50.00
PHP
111.52
PHP
1.00
PHP
112.00