Professional Documents
Culture Documents
TABLES OF CONTENTS
NO
LIST OF CONTENTS
PAGE
1.0
Table of Content
1.1
Cover letter
1.2
Acknowledgement
1.3
Executive summary
1.4
1.5
Company Background
10
1.6
11
1.7
Company Logo
12
1.8
Partners Background
13
1.9
Location of Business
18
2 : ADMINISTRATION PLAN
2.1
20
2.2
Organizational Chart
21
2.3
23
2.4
24
2.5
Schedule of Remuneration
26
2.6
Contribution of Capital
27
2.7
List of Equipment
28
2.8
Administration budget
29
3 : MARKETING PLAN
3.1
Introduction
30
3.2
Product Description
32
3.3
Target Market
33
3.4
Market Size
34
3.5
Competitors Analysis
36
3.6
Sales Forecast
39
3.7
Market Share
40
3.8
Marketing Strategy
41
3.9
Marketing Budget
43
2
4 : OPERATIONAL PLAN
4.1
Introduction
4.2
Operation Process
-
44
45
Flow Chart
4.3
55
4.4
56
4.5
Operation Layout
58
4.6
Physical Location
61
4.7
Operation Hours
62
4.9
Operation Budget
63
5 : FINANCIAL PLAN
5.1
Introduction
64
5.2
65
5.3
67
5.4
74
5.5
75
5.6
76
5.7
78
5.8
80
5.9
83
6 : APPENDICES
3
Diploma in Agro Business
Kolej Profesional Mara Beranang
Lot 2333, Jalan Kajang/Seremban
43700 Beranang. Selangor
19 November 2009
Pn Anida binti Ismail
Kolej Profesional MARA Beranang
Lot 2333, Jalan Kajang/Seremban
43700 Beranang. Selangor
Dear Pn Anida
PREPARATION OF BUSINESS PLAN
With this letter we enclose a business plan for your attention to fulfill the requirements
of Entrepreneurship (ETR5113) subject.
2.
The business is provided for selling the wet daily products on the name of Fresh
The preparation of this course work is very important to fulfill the schedule as
one of the subject that should be taken to complete the diploma course in Kolej
Profesional MARA.
4.
This business plan will discuss several aspects such as the administration,
operation, marketing and financial of the company. We hope this business plan will be
the guidelines in managing our business.
5. Hopefully you will be satisfied and approved this proposal. Thank you.
Yours sincerely
.
(MOHD AKMAL NIZAM BIN ALWI)
General Manager,
Fresh Pick Wet Market
ACKNOWLEDGEMENT
Assalamualaikum W.B.T
Bismillahirrahmanirrahim. First of all we would like to praise our great fullness to Allah
SWT the almighty for giving us strength, will and ways to complete this project
successfully. We would like to take this opportunity to gratefully acknowledge the
contribution of several people especially our lecturer, Pn Anida binti Ismail for giving us
the guidance, methods, motivation, and moral support. Special thanks to our friends
that has always been encouraging us and giving moral support towards the success of
finishing this task. Not forget to our parents that have always been behind all of our
success.
Finally, we would like to thank to those people that involve in helping us directly
and in directly in finishing this task.
EXECUTIVE SUMMARY
Fresh Pick Wet Market is created under the partnership agreement between
Mohd Akmal Nizam bin Alwi, Mohd Hafiz Mohed bin Mohed, Mohd Izzuddin bin
Kamarudin, Wan Husna Hafizan binti Wan Mustafa and Aimi Rasyida binti Abd Raof. This
agreement has been signed on 17 November 2009 and has come to an agreement to
starts our operation on 1 January 2010. This business is located at 67-G, Jalan Semenyih
Sentral 3, Semenyih Sentral, 43500 Semenyih, Selangor.To start up the business,
partners agreed to contribute RM89933.02 of the capital contribution according to the
percentage agreed with each partner will contribute RM17986.60. Profit is dividing with
ratio 1:1:1:1:1 for each partner.
As a new venture who involve in this business, Fresh Pick Wet Market Enterprise
focus on operation because it is very important to our business to give a perfect services
in fulfill customers needs. In operation, we are running the trading of daily goods
products such as vegetables, meat and fish. For vegetables we are selling vegetables
from conventional wholesalers and our own product from DFT hydroponic system.
Customers has given chance to choose and pluck their own vegetables through the
pluck and pay concept that we apply. For fish also we are applying the similar concept
that is chosen species of fish is selling freshly from the fiber tank. We are operating for
15 hours everyday from 6.30am to 9.30pm.
Administration of Fresh Pick Wet Market Enterprise has been given a
responsibility in managing all of organization needs such as facilities, human resources,
systemic flow of business and also the relationship between customers with the
organization. Our administrative management is to implement the planning, organizing,
leading, and controlling process to administer and efficiently to achieve and permanent
goals of the organization. Through administration, we know the work specialization of
the partners and employees, the business location and also the administrative expenses.
The success of business venture depends very much on the ability of that
business to offer the product or service that is demanded by the target customer group.
Marketing plan of Fresh Pick Wet Market is for play roles in attracting customers,
analysis the demand and pricing product according to the current market of our product.
6
In marketing plan, Fresh Pick Wet Market has analyzes the marketing strategies and
divided to 3 categories: Market analysis, sales forecast and market strategy. In market
analysis we are analyze where our market strategy is is relevant to a specific marketing
situation. Fresh Pick Wet Market Enterprise determines that sales forecast for the first
year (2010) is RM 271181 and increase to 20% in the following year and 30% in 2012.
In the market strategy to ensure the business successful our company use of this big
strategy price, place, promotion and services.
Financial planning it is important parts to ensure of well manage financial position of
Fresh Pick Wet Market Enterprise and financial analysis for economics decision making
towards the business. It was summarized into 5 categories; cash flow, depreciation of
assets, balance sheet, income statement and source of finance. Fresh Pick Fresh Market
Enterprise use straight-line method basis to calculate the depreciation of fixed asset. For
the first year of operation, Fresh Pick Wet Market Enterprise expected a little income
because a lot of expenses when staring the business. For the first year, our expected
net profit is RM 33269.55.
For the conclusion, we hope with this well manage business plan can be act as
guideline to drive this proposed venture towards the successful to fulfill it mission and
vision.
8
technology in producing vegetables to attract the consumers attention. The concept
pluck and pay itself can give a satisfaction to customers about the freshness of our
products. We hope our business will be give satisfaction to consumers in finding a better
live.
For the conclusion, we hope our business can operate smoothly and fulfill
customers needs and wants beside improve from day to day equal with development of
our country.
This business plan is prepared by Fresh Pick Wet Market as a guide line for
managing the proposed venture. This business plan is for allow us to view and evaluate
the purposed business venture in an objective, critical and practical manner. The
collapse of many business ventures can be attributed to the decisions and planning of
the entrepreneurs who rarely more on emotions and gut feeling rather than objective
and rational considerations. With this business plan, Fresh Pick Wet Market has a more
realistic and practical business plan. The information gathering and analysis that is done
as part of preparing this business plan can give and early indication as to the viability of
our proposed venture and make a better judgment in managing the business. This
business plan is also as a reference to the strategy planned in applying it to become
reality.
10
COMPANY BACKGROUND
Company Name
Address
Telephone number
Fax number
Form of Business
: Partnership
Main Activities
: 1 January 2010
: JM 0432964-H
Date of Registration
: 18 October 2009
Initial Capital
: RM 89933.02
Name of Bank
: Maybank Bhd
Type of Account
: Saving
11
Objective
To be one of the best wet market which provide a good quality of food.
Goals
Customers satisfaction is our priority rather than our profit
Motto
12
COMPANY LOGO
13
PARTNERS BACKGROUND
Position
: General Manager
Name
Identity Card
: 840502-59-5707
Permanent Address
Office Address
Date of Birth
: 2 May 1984
Age
: 25
Telephone No
: akmal_fpwme@yahoo.com
Marital Status
: Single
Academic Qualification
Courses Attended
Skills
Present Occupation
: General Manager.
14
Position
: Administration Manager
Name
Identity Card
: 840311-06-5766
Permanent Address
Office Address
Date of Birth
: 11 March 1984
Age
: 25
Telephone No
: husna_fpwme@yahoo.com
Marital Status
: Single
Academic Qualification
Courses Attended
Skills
15
Position
: Marketing Manager
Name
Identity Card
: 820326-14-5221
Permanent Address
Office Address
Date of Birth
: 26 March 1982
Age
: 27
Telephone No
: hafiz_fpwme@yahoo.com
Marital Status
: Single
Academic Qualification
Courses Attended
Skills
: Leadership Skills
Present Occupation
: Marketing Manager.
16
Position
: Operational Manager
Name
Identity Card
: 840204-07-5686
Permanent Address
Office Address
Date of Birth
: 4 February 1984
Age
: 25
Telephone No
: rasyida_fpwme@yahoo.com
Marital Status
: Single
Academic Qualification
Courses Attended
Skills
Present Occupation
: Operational Manager.
17
Position
: Financial Manager
Name
Identity Card
: 840328-11-5491
Permanent Address
Office Address
Date of Birth
: 28 March 1984
Age
: 25
Telephone No
: din_fpwme@yahoo.com
Marital Status
: Single
Academic Qualification
Courses Attended
Skills
Present Occupation
: Financial Manager.
18
BUSINESS LOCATION
Business Address:
Fresh Pick Wet Market Enterprise,
No 67-G, Jalan Semenyih Sentral 3,
43500 Semenyih,
Selangor Darul Ehsan.
Type of Building:
Ground floor shop lot.
Infrastructure:
Our Fresh Pick Wet Market Enterprise is located in Semenyih Sentral which is
near the supermarket such as The Store (M), Pasaraya Sakan, and several restaurants
such as Restaurant Ibrahim Maju. In our shop lot, there are enough facilities.
Furthermore, our site location is near bus central at Semenyih.
19
LOCATION MAP
20
the
business
location
and
also
the
administrative
expenses.
In
As a new in this field, the management gives the beginning salary to all the partners,
which help in order to running the business, and also to the employees. The salary will
increase from time to time accordance to our business operations. The profit and loss
will be share according to the contribution of capital of each of the members.
21
ORGANIZATIONAL STRUCTURE
Our organizational structure is based on function of managers. An organizational
structure is needed in order to assure that the whole organization will function
accordingly.
This is one of the formal functions that will help to achieve the objective and to
have a control on the organization itself. Its one of the ways, to indicate the job that
everyone needs to carry in order to achieve organizational objective and mission
statement.
ORGANISATION CHART
GENERAL MANAGER
MOHD AKMAL NIZAM BIN ALWI
ADMINISTRATION
MANAGER
MARKETING
MANAGER
OPERATION
MANAGER
WAN HUSNA
HAFIZAN BINTI
WAN MUSTAFA
AIMI RASYIDA
BINTI ABD RAOF
FINANCIAL
MANAGER
MOHD
IZZUDDIN BIN
KAMARUDIN
22
23
NAME
Mohd Akmal Nizam
bin Alwi
Wan Husna Hafizan
binti Wan Mustafa
Mohd Hafiz bin Mohed
Aimi Rasyida binti Abd
Raof
Mohd Izzuddin bin
Kamaruddin
NUMBER OF STAFF
1
1
1
1
1
5
24
JOB DESCRIPTION
Coordinate
business
JOB SPECIFICATION
management Degree
in
Business
Manager
Degree
in
Business
Experiences
in
administrative
in
Marketing
field.
process
and
leadership skill.
Good interpersonal skill.
25
Operational
Manager
in
Operation
Diploma in Agro-Business.
Have experiences.
to
work
under
pressure.
course.
Diploma in Agro-Business.
and quality.
account
for
business
26
SCHEDULE OF REMUNERATION
JOB TITLE
General
Manager
Administration
Manager
Marketing
Manager
Operational
Manager
Financial
Manager
TOTAL( RM )
NO. OF
WORKERS
MONTHLY
SALARY
( RM )
TOTAL
( RM )
1200
1200
1000
1000
1000
1000
1000
1000
1000
1000
5200
5200
All of our managers will be placed in an office building on the same land as our market
premise. We should work everyday but there is a day that the managers will of duty in a
week but not at the same day but we rotate our managers turn to have a holiday. All of
partners salary will be paid RM 1000 per month except General Manager which is RM
1200 per month.
27
CONTRIBUTION OF CAPITAL
CAPITAL
PERCENTAGE
(RM)
(%)
General Manager
17986.60
20%
Administration Manager
17986.60
20%
Marketing Manager
17986.60
20%
Operation Manager
17986.60
20%
Financial Manager
17986.60
20%
TOTAL
89933.02
100
POSITION
28
OFFICE EQUIPMENT
NO.
1
2
ITEM
QUANTITY
Computer
All in One
Printer With Fax
PRICE/UNIT
(RM)
TOTAL
COST
SUPPLIERS
(RM)
1200
1200
500
500
All IT Mart
Telephone
120
120
Telekom Malaysia
Stationery
20
Pustaka Rakyat
100
100
Lembah Khazanah
Fire
extinguisher
First Aid
30
30
Toiletries
30
30
Dustbin
15
30
Fan
225
450
TOTAL
Enterprise
JayaRia Trading
KSO Electrical &
Hardware Sdn Bhd
2480
Total Cost
(RM)
(RM)
150
150
Banquet table
65
65
Plastic Chair
12
60
No.
Item
Quantity
2 Ways Desk
2
3
Total
275
SUPPLIERS
29
ADMINISTRATIVE BUDGET
FIXED ASSET
MONTHLY
OTHER
EXPENSES
EXPENSES
EXPENSES
(RM)
(RM)
(RM)
Fixed Assets:
1. Office Equipment
2480
275
Monthly Expenses:
1. Salary
5200
2. Rent
2500
3. Electricity
350
4. Water
300
5. Insurances
200
6. Telephone
150
Other Expenses:
1. Business Registration Fees
70
2. Stamp Duty
10
3. Calculator
35
1530
for lorry
5. Signboards license
80
Deposit:
1. Water
100
2. Electricity
100
3. Rent
5000
4. Telephone
100
TOTAL
2755
8700
7072
30
31
Maximizing Consumption
-
To attract costumer to choose our product with a large of choice that perhaps all
customers can make their choice which want their likes.
costumer always right, we will give maximize service through our costumer impression,
opinion or suggestion everything about Fresh Pick Wet Market
Maximizing Choice
-
We provide a variety of choice for our goods such as beef, chicken, fish, squid, cockle,
prawn, and herb also vegetable.
Maximize Quality
-
All the food that we serve to the costumer is fresh and clean. Including our staff and our
equipment is on clean condition every times. It will make customer fell comfortable
when want to buy our product.
32
PRODUCT DESCRIPTION
Fresh Pick Wet Market is the shop that was produce and selling lot of wet product to
the market. There are lots of wet products in Fresh Pick Wet Market. Furthermore we
were trying to make Fresh Pick Wet Market come as one stop centre to someone that
like to get wet product.
Fresh Pick Wet Market not only the right place to get wet product but on the same
time can become the right place for someone that like to get wet product on fresh
condition. It is because we produce and sell our product just on fresh condition only.
We use hydroponic system in producing our vegetable products. By this hydroponic
system the freshness was guaranteed. Beside that customers may plug the vegetables
by their self from the hydroponic system.
Besides vegetable we also provide fish that mostly still on fresh condition. Means
that fish still alive. For the information, we not were selling a frozen fish. We try as hard
to get a supplier that can supply us the fresh fish. Even sometimes it need some extra
cost, we still make it as our priority.
Other products that we sell are like beef, chicken, squid, cockle, prawn, and culinary
herbs.
33
TARGET MARKET
The target market is defined as the group of customers with need and wants
that can be satisfied by the business through the supply of goods and services.
Marketing efforts are usually targeted toward a particular, which is a group of individuals
with similar traits who may particular product.
Fresh Pick Wet Market was sell product that everyone needs to get it. So we
apply the target market of Fresh Pick Wet Market can be categorized with in the
following ways:
o
34
MARKET SIZE
The total percentage of market before Fresh Pick Wet Market enters the business is as
follow:
No.
Name Of Competitors
Market Share
1.
The Store
17.2%
280500
2.
My Mydin
17.8%
292000
3.
Econsave
17.8%
292000
4.
23.9%
390200
5.
Tesco
23.3%
380900
As a new comer in this business, we anticipate that we will obtain 16.58% market share
by end of the first year of operation. The total percentage of market share after Fresh
Pick Wet Market entrance is as follow:
Sales Forecast Per Year
No.
Name Of Competitors
Market Share
1.
The Store
14.34%
234495
2.
My Mydin
14.85%
243000.2
3.
Econsave
14.85%
243000.2
4.
19.94%
326063.3
5.
Tesco
19.44%
317860.3
6.
16.58%
2771181
(RM)
35
23.30%
17.20%
The Store
17.80%
My Mydin
Econsave
23.90%
17.80%
Tesco
16.58%
14.34%
The Store
14.85%
19.44%
My Mydin
Econsave
14.85%
19.94%
36
COMPETITORS ANALYSIS
From our research, we found that, we have two direct major competitors all around
Semenyih. According to this research, we also made an evaluation of their strength and
weakness:
1. Competitors Details:
Name:
My Mydin Hypermarket
- systematic services
- Lot of workers
37
3. Competitors Details:
Name:
The Store
Econsave Supermarket
38
SWOT ANALYSIS
Strengths
o
We can produce fresh product included fish, meat and also vegetable that as
growth with hydroponic system.
Bumiputera equity
Strategic place
Weaknesses
o
Opportunities
o
Can be a right place for someone that like and prefer to get a fresh wet product
Threats
o
39
SALES FORECAST
EXPECTED SALES FOR THE YEAR ENDED 2010, 2011, 2012
MONTH
SALES
(RM)
JANUARY*
22680
FEBRUARY**
22005
MARCH***
22750
APRIL
22794
MAY
22995
JUNE
22295
JULY
23005
AUGUST
23019
SEPTEMBER
22305
OCTOBER
23025
NOVEMBER****
22100
DECEMBER
22208
271181
325417.20
423042.40
40
MARKET SHARE
Market share is an estimated potential sale of the business after taking into
consideration the market size and competitors influences in the same market. Usually
market share often represented in terms of percentage of potential market size.
Before Entrance
After Entrance
% Loss
Competitor
RM
RM
The Store
280500
17.2
234495
14.34
2.86
My Mydin
292000
17.8
243000.2
14.85
2.95
Econsave
292000
17.8
243000.2
14.85
2.95
390200
23.9
326063.3
19.94
3.96
380900
23.3
317860.3
19.44
3.86
271181
16.58
1635600
100
1635600
100
16.58
Pasar Basah
Semenyih
Tesco
41
MARKETING STRATEGY
1) SERVICES
We provide after-sale service such as cleaning of fish product. So the customers
dont need to clean up at home.
2) PLACE
The operation place of our shop is in Semenyih area. The shop is located in:
NO 67-G,
JALAN SEMENYIH SENTRAL 3,
43700 SEMENYIH,
SELANGOR
Fresh Pick Wet Market had chosen to operate around Semenyih and Beranang area
because:
Develop area
More infrastructures around our shop such as bus station and many
more.
3) PRICING
Our pricing overall is based on our cost. We decided to put a price after make some
mark up about 10%-15% of our cost that also depend on current market price. But on
certain item, we can gain till 40% because we get a supplier that can give us a special
price. We also alert of the changes the price in the market to make sure our price
always been up dated.
42
4) PROMOTION
Our promotional activities can be summarized as follows:
I.
Signboard
In front of our premises, we put the signboard that includes our companys name,
address, and contact number and our business activity. Our signboard also have
lighting that can make our signboard still can been seen on night.
II.
Business Card
We use business card to promote the services of our company by distributing it to the
public and our fellow client, which is include our companys name, address, contact
number, email and business activity.
III.
Flyers
We also use flyers to promote our company to our target market. We sent flyers from
house to house by put the flyers inside their mail box. The flyers include the latest
product and also the special price of our product. We will send flayers every month.
IV.
Direction Signboard
A few signboards that show a direction to our shop have been put behind main road.
It will help and guide our target customers to easily find our shop
43
MARKETING BUDGET
MONTHLY
ITEM
FIXED ASSET
EXPENSES
COST (RM)
(RM)
Signboard
OTHER EXPENSES
(RM)
2500
1000
Business Cards
150
Flyers
80
Questioners
Banner
1000
TOTAL
4500
80
155
Direction
Signboard
TOTAL
4735
44
Our business and operation office is situated at 67-G Jalan Semenyih Entral 3,
Semenyih Sentral, Selangor.
Operational plan is an activity of planning and controlling using all of the
resources that already have to produce the product to ensure that the business will
meet customers expectation, which include production parameter such as quantity and
time.
The target of the operation planning is to create one system where product
required can be found with the need quality, have simultaneously quality, exactly with
economic cost and with optimum ability of profit.
Our business is using a quality control procedure in which item that are send by
the supplier will be checked promptly to ensure the product received in a good condition
and need to care of the product.
Our operation objectives are:
1. Supply the quality of goods with high commitment to fulfill our customers
satisfaction.
2. Ensure business operation operate smoothly and efficiently.
45
OPERATION PROCESS
Our operation is divided by four processes:
1. Process fresh vegetables from Deep Flow Technique System (DFT
System).
Processes involve seed germination to products using hydroponics system that
we construct by own. Germination is done at ours house under protected
structure. Vegetables yields from the DFT system will be transport to our shop
premise after mature.
2. Process for conventional vegetables.
Processes involve dealing with supplier to provide fresh vegetable to our shop.
We will process it by cleaning and grading then place it to the display area for
vegetables. There is also packaging process for some vegetable.
3. Process for meat and chicken
Processes involve dealing with supplier to provide fresh meat and chicken with
the reasonable price. Supplier will sent according to our order and we will make
grading and storage before selling.
4. Process for fish
Processes involve dealing with supplier to provide fresh fish. We will put at
display area for fish and also in aquarium and fiber tank. Customer have option
whether to buy fish at display area or from aquarium.
46
After 2 weeks, vegetables will be transferred to DFT system under protected structure
47
PROCESS FLOW CHART FOR PROCESS 1
48
PROCESS 2
Purchase order
49
PROCESS FLOW CHART FOR PROCESS 2
Purchase order
50
PROCESS 3
Order meat from supplier
Pay to supplier
51
PROCESS FLOW CHART FOR PROCESS 3
Pay to supplier
52
PROCESS 4
Order fresh fish from supplier
53
PROCESS FLOW CHART FOR PROCESS 4
54
LEGEND (SYMBOL)
SYMBOL
TYPES OF ACTIVITY
DESCRIPTION
Operation
Transportation
Inspection
Delay
Storage
55
Sponge
Quantity
Price/Unit (RM)
Total (RM)
100
RM 1
100
Seed
Green Petiole
Mustard
10 pack
RM 2
20
Kailan
10 pack
RM 2
20
Lettuce
10 pack
RM 2
20
TOTAL
Supplier
Lembah Khazanah
Enterprise
160
MATERIAL REQUIREMENT
Types
Chemical for
hydroponics
Plastic bag
TOTAL
Quantity
Price/Unit (RM)
Total (RM)
Supplier
1 set
RM 1530
1530
Lembah Khazanah
Enterprise
10 pack
RM3
30
JayaRia Trading
1560
56
MACHINERY
Quantity
Price/Unit
(RM)
Total (RM)
Refrigerator
1600
3200
Water pump
800
1600
300
300
540
1080
Cash machine
359
359
Types
TOTAL
6539
Supplier
57
Price/Unit
(RM)
Total (RM)
Vegetable
200
400
Germination
100
200
345
1725
258
258
Rain shelter
2500
5000
Aquarium 4x2
90
180
140
140
EC meter
1 set
122.50
122.50
Small pots
2590
0.10
259
DFT System
34
180
6120
Cutting shears
15
550
1100
300
900
1 set
149.50
149.50
Fish net
9.50
19
Small basket
30
150
Tray
20
2.50
50
Chopping board
25
25
Pail
5.50
11
30
23
690
Types
Supplier
Rack for:
Chopping knives
TOTAL
17514
Lembah Khazanah
Enterprise
JayaRia Trading
58
900mm
RM
TOILET
900mm
KG
KG
59
Description
Description
DFT System
Vegetables racks
Fish aquarium
900mm
Symbol
KG
RM
Computer
Chair
Trash bin
Door
Tables
Washing bowl
Telephone
Pilaster
60
2500.00
LEGEND:
DFT System
Water pump
Door
Rain shelter
2500.00
Water tank
Pipeline
61
PHYSICAL LOCATION
Our shop is near to the The Store Semenyih which will be our main competitors and
also main attraction as customer parking at parking area provided by The Store
Supermarket
Our business needs raw materials that are perishable as example vegetable. We found
that this location near to the supplier and customer because this area close to
residential area.
Transportation facilities
62
OPERATION HOURS
Our business operations hours will be start operate from 9.00am until 9.00pm
during weekdays. On weekend our operations from 7.30am until 6.00pm. The time stated
is including time for rest, lunch, pray and others. The time stated also divided by 2 that is
time at germination area and at shop. The actual operation schedule is as below:
DAY
OPERATION HOURS
MONDAY to THURSDAY
FRIDAY to SUNDAY
Germination area
Shop
6.30 am to 9.30pm
Germination area
7.30am to 8.30am
Shop
6.30 am to 9.30pm
Name
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Akmal
Din
Hafiz
Husna
Aimi
Legend:
M Morning
(6.30am to 2pm)
63
OPERATION BUDGET
TYPES
FIXED ASSET
COST
(RM)
MONTHLY
EXPENSES
(RM)
OTHERS
EXPENSES
(RM)
Fixed asset
Lorry
23000
Machinery
6539
17514
Monthly expenses
Direct material
160
Diesel
600
Purchased ( average )
10169.29
Other expenses
Material requirement
Total
1560
47053
10929.29
1560
64
The financial plan is the final step in the preparation of a business plan. It is the
most crucial aspect of the business plan and involves determining the total project cost,
choice of source of financing and preparation of financial projections in terms of pro forma
statement, which includes cash flow, income statement and balance sheet.
The financial plant should be supported by depreciation schedules for every fixed
asset owned as well as amortization schedules for loan and hire purchase repayment. The
financial plant is prepared after all budgets pertaining to marketing, operations and
administrative aspect are completed.
A financial plant incorporates all financial data derived from the operating budgets,
marketing, production and administrative budgets. The financial information from
operating budget is then translated into a financial budget. Based on this financial data,
projections are then prepared via several pro forma statements, namely cash flow, income
statement and balance sheet.
65
RM
RM
RM
Capital Expenditure
Machinery
6539
17514
275
Office equipment
2480
Vehicle (Lorry )
23000
Signboard
2500
Direction signboard
1000
Sub- total
53308
Working capital
Marketing
80
Operating
10929.29
Administrative
8700
Sub- total
19709.29
Other Expenditure
Pre-operating
Business registration
Road tax insurance for lorry
Stamp duty
70
1530
10
66
Calculator
35
Material
1560
Business card
150
Questioners
Signboard license
80
3440
Deposits
Utilities ( telephone / water /
electricity)
300
Rent
5000
Sub-total
Grand total
8740
81757.29
8175.73
TOTAL PROJECT
IMPLEMENTATION COST
89933.02
67
: RM 6539
: RM 0
: Straight line
ANNUAL
DEPRECIATION
( RM )
ACCUMULATED
DEPRECIATION
( RM )
BOOK VALUE
( RM )
6539
1307.8
1307.8
5231.2
1307.8
2615.6
3923.4
1307.8
3923.4
2615.6
1307.8
5231.2
1307.8
1307.8
6539
YEAR
68
Type of asset : Tools and Equipments
Cost (RM)
: RM 17514
: RM 0
: Straight line
YEAR
ANNUAL
DEPRECIATION
( RM )
ACCUMULATED
DEPRECIATION
( RM )
BOOK VALUE
( RM )
17514
3502.8
3502.8
14011.2
3502.8
7005.6
10508.4
3502.8
10508.4
7005.6
3502.8
14011.2
3502.8
3502.8
17514
69
Type of asset : Furniture and Fixtures
Cost (RM)
: RM 275
: RM 0
: Straight line
ANNUAL
DEPRECIATION
( RM )
ACCUMULATED
DEPRECIATION
( RM )
BOOK VALUE
( RM )
275
55
55
220
55
110
165
55
165
110
55
220
55
55
275
YEAR
70
Type of asset : Office Equipment
Cost (RM)
: RM 2480
: RM 0
: Straight line
ANNUAL
DEPRECIATION
( RM )
ACCUMULATED
DEPRECIATION
( RM )
BOOK VALUE
( RM )
2480
496
496
1984
496
992
1488
496
1488
992
496
1984
496
496
2480
YEAR
71
Type of asset : Vehicle (lorry)
Cost (RM)
: RM 23000
: RM 0
: Straight line
ANNUAL
DEPRECIATION
( RM )
ACCUMULATED
DEPRECIATION
( RM )
BOOK VALUE
( RM )
23000
4600
4600
184OO
4600
9200
13800
4600
13800
9200
4600
18400
4600
4600
23000
YEAR
72
Type of asset : Signboard
Cost (RM)
: RM 2500
: RM 0
: Straight line
ANNUAL
DEPRECIATION
( RM )
ACCUMULATED
DEPRECIATION
( RM )
BOOK VALUE
( RM )
2500
500
500
2000
500
1000
1500
500
1500
1000
500
2000
500
500
2500
YEAR
73
Type of asset : Direction signboard
Cost (RM)
: RM 1000
: RM 0
: Straight line
ANNUAL
DEPRECIATION
( RM )
ACCUMULATED
DEPRECIATION
( RM )
BOOK VALUE
( RM )
1000
200
200
800
200
400
600
200
600
400
200
800
200
200
1000
YEAR
74
NAME
POSITION
SHARE
( RM )
PERCENTAGE
( %)
General Manager
17986.60
20%
Administration
Manager
17986.60
20%
Aimi Rasyida
Operation Manager
17986.60
20%
Mohd Hafiz
Marketing Manager
17986.60
20%
Mohd Izzuddin
Financial Manager
17986.60
20%
89933.02
100%
75
1920
1920
20
1900
RM
0
1920
1920
RM
20
Direct material
1900
Prime cost
1900
Manufacturing overheads
1560
Work-in process
Add; Work-in process
o
o
3460
76
PRO FORMA CASH FLOW STATEMENT (MONTHLY)
Month
Cash Inflow;
Equity - Cash
Cash Sales
Total Cash Inflow
Cash Outflow
operational expenditure;
Direct material
Purchased
Diesel
Material
Administrative expenditure
Salaries
Rent
Electricity
Water
Signboard license
Insurances
Telephone
Calculator
Marketing expenditure;
Flyers
Business card
Questioners
Capital expenditure;
Machinery
Tools and Equipments
Furniture and Fixtures
Office equipment
Vehicle ( lorry)
Signboard
Direction signboard
Pre-operational expenditure
Deposits
Total cash outflow
Cash Surplus/ Deficit
Beginning cash balance
Ending cash balance
Pre-Operation
Jan
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Year 1
22680
22005
22750
22794
22995
22295
23005
23019
22305
23025
22100
22208
89933.02
271181
22680
22005
22750
22794
22995
22295
22295
23019
22305
23025
22100
22208
361114.02
160
10206
600
160
9902.25
600
160
10237.5
600
160
10257.3
600
160
10347.75
600
160
10032.75
600
160
10352.25
600
160
10358.55
600
160
10037.25
600
160
10361.25
600
160
9945
600
160
9993.6
600
1920
122031.45
7200
1560
5200
2500
350
300
5200
2500
350
300
5200
2500
350
300
5200
2500
350
300
5200
2500
350
300
5200
2500
350
300
5200
2500
350
300
5200
2500
350
300
5200
2500
350
300
5200
2500
350
300
5200
2500
350
300
5200
2500
350
300
200
150
200
150
200
150
200
150
200
150
200
150
200
150
200
150
200
150
200
150
200
150
200
150
62400
30000
4200
3600
80
2400
1800
35
80
80
80
80
80
80
80
80
80
80
80
80
89933.02
89933.02
1560
80
35
150
5
960
150
5
6539
17514
275
2480
23000
2500
1000
1610
5300
62048
27885.02
0
27885.02
7759
16294
275
2480
23000
2500
1000
1610
5300
298559.45
2674.4
0
62554.57
19746
2934
27885.02
30819.02
19442.25
2562.75
30819.02
33381.77
19777.5
2972.5
33381.77
36354.27
19797.3
2996.7
36354.27
39350.97
19887.75
3107.25
39350.97
42458.22
19572.75
2722.25
42458.22
45180.47
19892.25
3112.75
45180.47
48293.22
19898.55
3120.45
48293.22
51413.67
19577.25
2727.75
51413.67
54141.42
19901.25
3123.75
54141.42
57265.17
19485
2615
57265.17
59880.17
19533.6
2674.4
59880.17
62554.57
77
Year
Cash Inflow;
Equity - Cash
Cash Sales
year 3
89933.02
271181
0
325417.2
0
423042.4
361114.02
325417.2
423042.4
1920
122031.45
7200
1560
2010
146437.74
7300
1560
2200
190369.08
7450
1560
62400
30000
4200
3600
80
2400
1800
35
65400
30000
4300
3700
80
2400
1800
0
68400
30000
4350
3850
80
2400
1800
0
960
150
5
1000
150
0
1020
150
0
6539
17514
275
2480
23000
2500
1000
1610
5300
298559.45
62554.57
0
62554.57
0
0
0
0
0
0
0
1530
0
267667.74
57749.46
62554.57
120304.03
1600
0
0
0
0
0
0
1530
0
316759.08
106283.32
120304.03
226587.35
78
RM
Sales
RM
271181
3460
122031.45
125491.45
2020
123471.45
Gross profit
Less; Operating expenses
Administrative
147709.55
104515
Marketing
1115
Operation
7200
Miscellaneous
1610
114440
Depreciation;
Machinery
1307.8
3502.8
55
Office Equipment
496
79
Vehicle
4600
Signboard
500
Direction signboard
200
10661.6
125101.6
22607.95
80
Office equipment
Less ; Depreciation
Vehicle (Lorry )
Less ; Depreciation
Signboard
Less ; Depreciation
Direction signboard
Less ; Depreciation
RM
RM
6539
1307.8
5231.2
17514
3502.8
14011.2
275
55
220
2480
496
1984
23000
4600
18400
2500
500
2000
1000
200
800
42646.4
CURRENT ASSETS
Cash
Closing stock finished goods
Closing stock direct material
62554.57
2020
20
81
OTHER ASSETS
Deposit
5300
69894.57
TOTAL ASSETS
112540.97
EQUITY
Capital
89933.02
Accumulated profit ,
22607.95
112540.97
82
PROFITABILITY RATIO
Gross profit margin
= Gross profit
Sales
= 147709.55
271181
= 54.47 %
= Net profit
Sales
= 22607.95
271181
= 8.34%
83
20
2010
2030
15
2015
84
RM
Opening stock
20
2010
2030
15
RM
2015
Direct material
2015
Prime cost
1560
Manufacturing overheads
Work-in process
Add; Work-in process
0
3575
85
PRO FORMA INCOME STATEMENT AT END OF THE YEARS 2011
RM
RM
RM
325417.20
Sales
Cost of goods sold;
Opening stock for finished goods
2020
3575
146437.74
152032.74
2000
150032.74
Gross profit
175384.46
107680
Marketing
1150
Operation
7300
Miscellaneous
1530
117660
Depreciation;
Machinery
1307.8
3502.8
55
Office Equipment
496
86
Vehicle
4600
Signboard
500
Direction signboard
200
10661.60
128321.60
47062.86
87
PRO FORMA BALANCE SHEET AT THE YEAR 2011
FIXED ASSETS
RM
Machinery
Less ; Depreciation
5231.2
1307.8
3923.4
14011.2
3502.8
10508.4
220
55
165
Office equipment
Less ; Depreciation
1984
496
1488
Vehicle (Lorry )
Less ; Depreciation
RM
18400
4600
13800
Signboard
Less ; Depreciation
2000
500
1500
Direction signboard
Less ; Depreciation
800
200
600
31984.8
CURRENT ASSETS
Cash
Closing stock finished goods
Closing stock direct material
120304.03
2000
15
88
OTHER ASSETS
Deposit
5300
127619.03
159603.83
TOTAL ASSETS
EQUITY
Capital
89933.02
Accumulated profit ,
22607.95
47062.86
159603.83
89
PROFITABILITY RATIO 2011
= Gross profit
Sales
= 175384.46
325417.2
= 53.90 %
= Net profit
Sales
= 47062.86
325417.2
= 14.46%
= Net profit
Equity
= 47062.86
159603.83
= 29.49%
90
PRO FORMA INCOME STATEMENT AT END OF THE YEARS 2012
RM
RM
RM
423042.4
Sales
Cost of goods sold;
Opening stock for finished goods
2000
3755
190369.08
196124.08
2000
194124.08
Gross profit
228918.32
110880
Marketing
1170
Operation
7450
1530
Miscellaneous
121030
Depreciation;
Machinery
1627.8
3502.8
55
Office Equipment
496
Vehicle
4600
91
Signboard
500
Direction signboard
200
10981.6
132011.6
96906.72
92
15
2200
2215
20
2195
93
RM
Opening stock
15
2200
2215
20
RM
2195
Direct material
2195
Prime cost
1560
Manufacturing overheads
Work-in process
Add; Work-in process
0
3755
94
RM
Machinery
Less ; Depreciation
5523.4
1627.8
3895.6
10508.4
3502.8
7005.6
165
55
110
Office equipment
Less ; Depreciation
1488
496
992
Vehicle (Lorry )
Less ; Depreciation
RM
13800
4600
9200
Signboard
Less ; Depreciation
1500
500
1000
Direction signboard
Less ; Depreciation
600
200
400
22603.2
CURRENT ASSETS
Cash
Closing stock finished goods
Closing stock direct material
226587.35
2000
20
95
OTHER ASSETS
Deposit
5300
233907.35
256510.55
TOTAL ASSETS
EQUITY
Capital
Accumulated profit ,
89933.02
22607.95
47062.86
96906.72
256510.55
96
= Gross profit
Sales
= 228918.32
423042.4
= 54.11 %
= Net profit
Sales
= 96906.72
423042.4
= 22.91%
= Net profit
Equity
= 96906.72
256510.55
= 37.78%
97
Of
17 November 2009
98
PARTNERSHIP AGREEMENT
Of
FRESH PICK WET MARKET ENTERPRISE
This partnership agreement is made on 17 November 2009 between:
MOHD AKMAL NIZAM BIN ALWI
840502-59-5707
840328-11-5491
840311-06-5766
840204-07-5686
820326-14-5221
All of them are satisfied and agreed to follow the rules and regulations that had been
stated in this agreement:
1) Name of the business is FRESH PICK WET MARKET ENTREPRISE
2) The partnership shall begin on 1 January 2010, and shall continue until
terminated as herein provided.
3) The business is located at No 67-G, Jalan Semenyih Sentral 3, 43700 Semenyih,
Selangor Darul Ehsan.
4) All the partners agree that the profit sharing ratio will by 1:1:1:1:1.
5) A separate capital account shall be maintained for each partner. Neither partner
shall withdraw any part of his capital account. Upon the demand of either
partner, the capital accounts of the partners shall be maintained at all times.
6) For salaries and drawing, neither partner shall receive any salary for services
rendered to the partnership. Each partner may, from time to time, withdraw the
credit balance in his income account.
7) For books and records of account, The Partnership books and records shall be
maintained at the principal office of the Partnership and each Partner shall have
access to the books and records at all reasonable times.
8) All asset the have been bought within the partnership duration under the name
of the partnership are declared as the partnership property and the ownership of
99
the property will be transfer to the each partners according the profit sharing
ratio after dissolutions.
9) Upon the death of either partner, the surviving partner shall have the right either
to continue or terminate the partnership with the majority voice.
This Agreement contains the entire agreement of the Partners with respect to the
Partnership and may be amended only by the written agreement executed and delivered
by all of the Partners.
IN WITNESS WHEREOF, the Partners have executed this Agreement the date first above
written.
_______________________
(GENERAL MANAGER)
MOHD AKMAL NIZAM BIN ALWI
840502-59-5707
_______________________
(OPERATIONAL MANAGER)
AIMI RASYDA BINTI ABD RAOF
840204-07-5686
_______________________
(ADMINISTRATION MANAGER)
WAN HUSNA HAFIZAN BINTI WAN
MUSTAFA
840311-06-5766
______________________
(FINANCIAL MANAGER)
MOHD IZZUDDIN BIN KAMARUDIN
840328-11-549
_______________________
(MARKETING MANAGER)
MOHD HAFIZ BIN MOHED
820326-14-5221
100
BUSINESS CARD
101
102
LIST OF SUPPLIERS
1. Lembah Khazanah Enterprise
56000 Cheras,
- Supplying Furniture
Kuala Lumpur.
Supplying
accessory.
plastic
goods
and
computer
and
Supplying
office
stationery
103
Cost per kg
RM 4.10
RM 11.60
RM 0.20 (each)
Sale per kg
RM 5.90
RM16.50
RM 0.30 (each)
Cost per kg
RM 8.50
RM 4
RM 12
RM 4.20
RM 9
Sale per kg
RM 14
RM 5
RM 18
RM 6
RM 15
Cost per kg
RM 6
RM 6
RM 4.50
RM 5
RM 3
RM 3.50
RM 3.50
RM12.50
RM 14
RM 14
Sale per kg
RM 7
RM 7
RM 6
RM 6
RM 4
RM 5
RM 5
RM 15
RM 16
RM 16
Cost per kg
RM 5.50
RM 8.50
RM 11
RM 1.60
RM 7.50
Sale per kg
RM 7
RM 10
RM 12
RM 10
RM 18
Puyu
Keli
Haruan
Talapia
Patin
Sea fish (AVERAGE)
Kembong
Kerisi
Sardin
Selar
Selar kuning
Tongkol
Cencaru
Parang
Tenggiri
Merah
Other seafood (AVERAGE)
Small prawn
Medium prawn
Crab
Kerang
Sotong
104
OPERATIONAL EQUIPMENTS
Water pump
EC meter
105