Professional Documents
Culture Documents
Time Context
Time when the new golf season will start, March 2001
Viewpoint
Dan Shay and George Patton who are the owner and creator of
Bear Creating Golf Range.
III.
IV.
4.2.
Want Objective
Create a business strategy that will facilitate Bear Creek
Areas of Consideration
5.1 Strengths
The reputation of the owner.
Its location and privacy.
5.2 Weaknesses
conservatively.
Constructing facilities are not planned accordingly.
5.3. Opportunities
More people are getting inclined to golf thus creating more clients
for the company.
5.4. Threats
Competitors are within the area offering excellent facilities.
VI.
ACA
1. Change target
market
Advantages
There will be greater
opportunities of
Disadvantages
There will be a need to
improve the facilities.
expanding customer
profile so a bigger market
will be created
2. Increase in
investment to support
of continuously
amount of money
the upgrade of
facilities
3. Focus on certain type
of golfers.
with no assurance of
This will create a new set
VII.
Decision Matrix
Criteria
ACA 1
ACA 2
ACA 3
Financial Aspect
Marketing Aspects
Management
Aspects
Technical Aspects
4.25
3.75
Average Rank
Conclusion
The partners, Dan Shay and George Patton, should consider
changing their target market. This will open new opportunities and endless
possibilities for their business.