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36

20165

Contents

VR
VR

VR+
VR+
VR+
VR+


201605

36

CHAPTER 1

VR

VR


201605

NEWZOO 20162016
99620196.6%
201636921.3%
PC2015
24%201934%
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150%
918

1125

1065

996

1186

1200
1000

100%
28.00%
50%

0%

1400

26.00%

27.00%

26.00%

25.00%

800
600

30.00%

29.00%

28.00%

27.00%

26.00%

24.00%

27.00%

30.00%

32.00%

34.00%

2015

2016

2017

2018

2019

400
200
0

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Newzoo36

Newzoo201658%
47%10.7%

25%2544.1%244
235
2016
4%
24%

2016
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47%

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Newzoo36


201605

PS VROculusVR
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310

36

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201605

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201605

VR

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201605

VRVR

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VRVR

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V.S.


201605

TVRVR

VR

VR

2013VR

2015VR

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Oculus Gear VRSony PSVRHTC Vive

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36

10


201605

VR

2015

VR

VR

2016 1000

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Crazy Pistol

OculusSony PSVRHTC Vive

HTC Vive
36

11


201605

VR

20161VRVR2025
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2017-2025VR
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151%

60

82%

50

150%
55%

43%

35%

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40

32.18

30

24.86

20
10

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1.07

2.68

2017

2018

4.87

7.57

10.82

14.6

100%
50%
0%
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19.11

-100%
-150%
-200%

-250%
2019

2020

2021

2022

VR

2023

2024

2025

36

VRVR
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VR

Step 1

12

Step 2

Step 3


201605

VR360

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201605

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36

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201605

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201605

2.

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16


201605

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17

36
36


201605

VR + IP + VR

2012

48

2015 B4000

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18

36

CHAPTER 2

VR+

VR+

VR+

VR+

19


201605

VR
VR2025800
20208012
202534051
2017-2025
VR/AR
100% 150%

500

60% 50% 40%


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300

340.2

226.8

10

20

50

150%
60% 50% 40%
35% 25% 20%

100%
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42.53
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40
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20

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2017 2018 2019 2020 2021 2022 2023 2024 2025

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36

200%

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18

2017 2018 2019 2020 2021 2022 2023 2024 2025


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201605

VR


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201605

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201605

VR

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23

36


201605

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24


201605

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201605

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36

26

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201605

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201605

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36


201605

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36

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36

+
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10%

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201605

30%
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30


201605

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31


201605

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201605

VRVR

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36
36


201605

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201605

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201605

VRK12

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20.00
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2016E 2017E 2018E 2019E 2020E 2021E 2022E 2023E 2024E 2025E
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100%

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10.00

0.6

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7.30

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2016E 2017E 2018E 2019E 2020E 2021E 2022E 2023E 2024E 2025E

k-12 VR/AR

36

0.1

36


201605

VRK12

VR

VR

VR

30%
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20%

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75%

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90%

36

VR

37


201605

VR

38

720

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201605

VRVR
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36

39


201605

VR

2015

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36

VR

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