E-COMMERCE

ASSIGNMENT - 1

SUBMITTED TO:

SUBMITTED BY:

MR. T.V.S.N. MURTHY

MD. SHAD ANWAR(10)

NAVNEET KUMAR(11)
SHARVARI SHANKAR(21)
SYMPHONY SATPATHY(25)

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, HYDERABAD 1

ACKNOWLEDGEMENT

We would like to thank Mr. T.V.S.N. MURTHY, our subject faculty of E-Commerce,
who guided us and cleared all our doubts in creating the documents. We would also
like to thank Mr. Shakeel Iqbal, Coordinator, Department of Fashion Technology for
lending out their help and support.

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INTRODUCTION
Jabong.com is an Indian fashion and lifestyle e-commerce portal, selling apparel,
footwear, fashion accessories, beauty products, fragrances, home accessories and
other fashion and lifestyle products. The company is headquartered in Gurgaon,
NCR.
HISTORY
The site started operations in January 2012. It was co-founded by Arun Chandra
Mohan, Praveen Sinha, and Lakshmi Potluri after which Manu Jain, and Mukul
Bafana joined the organization. The managing officers are Arun Chandra Mohan and
Praveen Sinha.
In March 2013, Jabong was shipping 6000-7000 orders a day.[9] According to the
The Economist, Jabong clocked gross sales of around US $100150 mn in 2012. As
per the Livemint article, during September 2013 Jabong was shipping 14,000 orders
on a daily basis out of which 60% were from small towns.
Jabong was one of the most visited e-commerce sites during the Great Online
Shopping Festival 2013. Company representatives claimed that its revenues
increased five to six times compared to a usual day, and that Jabong set a record for
sale in the male fashion category.
In 2014, Manu Jain left Jabong and joined Xiaomi India as Country Head.

PROFILE
Jabong sells shoes, apparel, accessories, home dcor and furniture through its
website. The e-store at present carries over 1000 brands and over 90,000 products.
Other products include jewellery and gold coins. In November 2012, Jabong.com
and cricket equipment maker SG Cricket presented a range of Virender Sehwag
cricket bats VS319 which was sold exclusively through Jabong.
As noted by Business Standard, Jabong added top International brands to its
catalogue. The brands include UK's high street fashion brands Dorothy Perkins, Miss
Selfridge and River Island along with the Spanish brand Mango. In November 2013,
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Jabong entered into a partnership with the brand Jack & Jones, to sell merchandise
for the band Above & Beyond.
In January 2014, Jabong partnered with Stylista, a collaborative fashion platform.
The collection includes Indian designers like Wendell Rodricks, Priyadarshini Rao
and Nishka Lulla.
In 2014, Jabong launched an exclusive collection designed by Rohit Bal. Noted by
Economic Times, the company is also launching in-house brands covering apparel,
shoes and accessories.
In May 2014 NBA and Jabong partnered to launch the first official NBA online store
in India.
According to Business-Standard.com, Jabong set to enter 1 billion dollar club in the
year 2015.

BUISNESS MODEL
Jabong.com follows both an inventory model and a managed marketplace model. In
the inventory model, products are sourced from brands and stored in the Jabong
warehouse. In the managed marketplace model, Jabong provides marketing,
logistics and delivery.

MARKETING CAMPAIGNS
The company has been active on digital media, giving competition to established
competitors in a short span of time.
The company launched its first TV campaign in March 2012.[35] Other television
campaigns appeared in September 2012 and during 2013 Jabong.
In November 2013 Jabong together with Puma launched the digital fitness campaign
Gear up Buddy with Bollywood actor Chitrangada Singh.

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In a bid to position itself as an online fashion destination, Jabong has partnered with
Lakme Fashion Week for next four seasons and with designer Rohit Bal for an
exclusive collection.
Jabong.com launched the India Online Fashion Week in 2014. The event was
described as a platform for young and aspiring designers, stylists, models and
photographers who were mentored by fashion industry experts including celebrity
mentor Yami Gautam.
Jabong.com launched a monthly fashion magazine "The Juice" in April, 2014. The
magazine covers stories and features around fashion, beauty, people, trends, travel
and pop culture.

PARTNERSHIPS
In July 2013 Jabong associated with Bollywood again through the movie Bhaag
Milkha Bhaag and offered a collection inspired by the movie.
In its third association with Bollywood, Jabong in December 2013 presented a
collection of products inspired by the movie Dhoom 3, including bags, hats, pendants
and rings.
In 2014, Jabong partnered with Humpty Sharma Ki Dulhania.
In October 2014, it was rumoured that Amazon is in the initial talks to acquire
Jabong, but no takeover deal happened and none of the party confirmed the
reasons.
Shipping partners

go javas
dtdc
first flight

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ONLINE TRAFFIC
According to a ComScore report of September 2012, Jabong.com had the second
highest amount of traffic on its website, among Indian e-commerce websites, within a
few months of its launch.[6] In November 2013, Jabong.com held an Alexa Traffic
ranking of 37 in India.[1] Jabong also ranked 10th in Google Zeitgeist India trends
making it 10th most searched term in 2012 in India.[51]

INTERNATIONAL STORE
Jabong also has an international online shopping store called Jabongworld.com,
which sells Indian ethnic wear such as sarees, lehengas, salwar suits and dress
materials. Jabongworld.com has introduced its Indo-Western wear range as well that
includes dresses, tunics, jeans and other apparels for men, women and kids priced
in foreign currencies like USD, MUR, MYR and more.
Jabongworld.com added top brands to its catalogue that include Biba Apparels,
Sattika, Sangria, Park Avenue, W, Aurelia, Bunkar, Raymond, Bombay Dyeing and
Being Human. Jabongworld.com also partnered with Mandira Bedi for her exclusive
Saree collection in Nov, 2014 . In May 2013, Jabongworld.com presented Bollywood
inspired collection with fashion apparels from the movie Yeh Jawaani Hai Deewani.

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Jabongworld.com receives highest amount of website traffic from The United States,
closely followed by Malaysia and Mauritius and other countries.

AWARDS AND RECOGNITION

Jabong.com won the "Online Retailer of the Year" award in the first eTailing India ecommerce industry awards.
Jabong.com received the award for the Most Impactful Launch of the year at Pitch
Brands 50 Awards 2013.
According to The Brand Trust Report India Study - 2013 by Trust Research Advisory,
Jabong ranked among the top 25 trusted Online brands in India.
Jabong is among the top 3 ecommerce players in India when it comes to customer
satisfaction.
TOP BRANDS
AND / adidas / adidas Originals / Aldo / Allen Solly / American Derby Polo Club /
American Tourister / Andrew Hill / Arrow / Asics / Aurelia / Baggit / Biba / Bombay
Dyeing / Burton / Casio / Catwalk / Converse / DC / Dorothy Perkins / Entropy /
Fabdeal / Fastrack / Fila / Flying Machine / Fossil / French Connection / G-Star RAW
/ Gini & Jony / Giordano / Gritstones / H.E. By Mango / Hanburry / Hidesign / Hush
Puppies / Indian Terrain / Jack & Jones / Jockey / KIARA / Karigari / Label Ritu
Kumar / Lakme / Lara Karen / Lee / Lee Cooper / Levi's / Lotto / Louis Philippe / MB
Collection / MIAMINX / Mango / Maxima / Maybelline / Metro / Miss Bennett / Miss
Selfridge / Monteil & Munero / Nike / Numero Uno / Only / People / Pepe Jeans /
Peter England / Playboy / Puma / Raymond / Red Chief / Red Tape / Reebok / River
Island / Rohit Bal For Jabong / Sangria / Shakumbhari / Sonata / Spykar / Steve
Madden / Swarovski / Swarovski Create Your Style / Swayam / The Vanca /
Timberland / Titan / Tommy Hilfiger / Truhome / U.S. Polo Assn. / United Colors of
Benetton / Van Heusen / Vero Moda / W / Wildcraft / Woodland / Wrangler / Yepme /
Z Collection

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TOP CATEGORIES
Bags / Accessories / Beauty / Sports / Jewellery / Men Shoes / Men Clothing /
Women Clothing / Women Shoes / Home / Kids

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JABONG PRODUCT RANGE

WOMEN

Western Wear

Dresses

Tops, Tees& shirts

Tunics

Beach Wear

Trouser and Jeans

Shorts and Skirts

Leggings and jeggings

Plus size

Shrugs & summer jackets

Clothing accesories

Ethnic Wear

Kurta and kurti

Dress Material

Sarees and lehengas

Salwars and chudidars

Lingerie & Nightwear

Summer Wear

Winter Wear

MEN

Clothing

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Polo And tees

Casual Shirts

Casual Trouser

Jeans

Shorts and 3/4 th

Formal Shirts

Formal Trouser

Suits and blazers

Sweatshirts

Track Wear

Inner Wear

Denim Section

Summer Wear

Winter Wear

KIDS

Boys Clothing

Polos & tees

Shirts

Shorts & 3/4 ths

Jeans and Trousers

Twin sets

Jumpsuits

Kurtas

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Jackets

Winter wear

Track Wear

Inner Wear

Girls Clothing

Tops & Tunics

Dresses & Frocks

Shorts & Capris

Twin Sets

Jeans & Trousers

Skirts

Jumpsuits

Suit Sets

SPORTS

Men Clothing

Polo's & Tees

Jerseys

Shorts & 3/4 th

Track Pants & Track Wear

Socks

Women Clothing

Tees & Tanks

Capris , shorts & Skirts

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Tights and Track Pants

Jackets & Hoodies

Sports Bra

BRANDS

International Brands

ALDO

Dorothy Perkins

G-STAR RAW

TOM TALOR

STEVE MADDEN

Only on jabong

Miss Bennett London

Bohoo

Lara Karen

Playdate

Featured brands

Adidas

Nike

Reebok

Clarks

Mango

Premium Brands

DKNY

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Super Dry

Guess

Dune

Tommy Hilfiger

Boutiques

Desigual

Maati

The selfie store

The quirk box

SALE

Men

Women

Kids

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PURCHASE CONSIDERATIONS

WOMEN

Western Wear - This category of clothing is basically for younger mass.

Western wear purchase considerations are comfortable generally to update
the fashion or style going on. Moreover maintenance of western wear is quite
low. Hence is more convenient. As it is for younger mass the price need to be
less.

Ethnic Wear This category of clothing is basically for working mass or

homemakers. Ethnic wear purchase considerations are biased generally to
retain the tradition yet look classy. Further maintenance is little high but is
convenient and has better durability. Ethnic wear can be purchased of all
price ranges according to the requirement.

Lingerie and Nightwear This category of apparel is basically for women

comfortably can watch out for the products in this section. Purchase
considerations of this section are basically the fit, shape and comfort.

Summer wear and winter wear Purchase considerations are comfort

according to weather clothing.

MEN

Clothing This category of clothing is generally for men with a wide clothing
range and price range. Purchase considerations can be comfort, fit and style.
Clothing for men is generally low maintenance.

Denim Section This Section Is an addition to the clothing section only

specified to denims. Basically this section is auto customised for being easily
accessible for anybody who is interested to buy denims.
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Summer wear and winter wear Purchase considerations are comfort

according to weather clothing.

KIDS

Boys and Girls Clothing- This category of clothing is for age group from 016. Boys clothing purchase considerations will generally be the quality,
durability and the fabric. Moreover people tend to be choosy for this category
particularly as it is for the kids and there preferences.

BRANDS

Over 1700 Brands are featured on jabong. Ranging from economy brands to
high end designer brands.Genrally the buy is from a nominal brand as the
massive culture of online shopping is for the middle class and they prefer
good quality, cheaper price and good fit at a same time. Where as the higher
middle class go for premium brands as they get at a better price probably
cheaper than buying it physically from the stores.

SPORTS

This category of clothing is basically for people interested in sports, gyming,

working out, cardio Whereas also for passive sports such as supporter of their
favourite cricket or football team. Also for the people who want low
maintenance clothing as generally sportswear is made out of polyester which
is known for its durability and low maintenance.
Sale-

The day after Christmas is the first day of the best sales week of the year for
clothes. During other seasons, Thursday evenings are the best time and day
of the week to buy clothing especially about six weeks after items arrive in
stores. If clothes havent sold about six weeks after they arrive in stores,
managers start lowering the prices. These sales often occur as part of
weekend sales, which often start on Thursdays. January or February. The

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vast majority of people who need winter coats have them by then, so coats
and other winter clothes often go on sale starting in January.

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PAYMENT PROCESS
After we decide what product we want to buy, we get an option to select our size(a
size chart is also available). If we don't want to purchase that product right away, we
have an option to save the product for later by clicking SAVE FOR LATER button.
This will get saved in our saved list. If we want to purchase that product, we click on
ADD TO BAG, and that product goes to our bag.
In the bag, we get options to:
Save the product for later
Remove the product
Edit the quantity of the product
Gift wrap your order
Apply coupon(if applicable)
Place order
After placing the order, we get the following options:
1. Login id
2. Select address
3. Review order
4. Make payment

CREDIT CARD
Card number
Month of expiry + year of expiry
Name on card
Cvv code
Save this card

DEBIT CARD
Card number
Month of expiry + year of expiry
Name on card
Cvv code
Save this card

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NET BANKING
Select from popular banks
- axis, city, hdfc, icici, kotak, sbi
Other banks

The transaction is done through PayU India.

CASH ON DELIVERY
Rs.49 is taken as convenience charge for cash on
delivery
We need to verify our mobile number to process the
order
Then the number is verified by entering 4 digit code
Or the order is confirmed by call.

WALLETS
Payumoney
Paytm
Mobikwik
Ezeclick
Airtel money

After choosing the payment mode, and completing the payment process, our order
gets confirmed.

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PROS AND CONS OF BRICK AND MORTAR

PROS

Numerous option.

Face to face communication.

Touch and feel product.

Direct and less confusion.

Easy to get and return the product.

CONS

Not all stores accept all modes of payment

Parking issues.

Price issues.

Wait in queue at the cash counter.

PROS AND CONS OF ONLINE SHOPPING

PROS

Convenience

Better price

Variety of products

Discounts

Send gifts

Fewer expenses

Comparison of pricing

Compulsive shopping

CONS

Physical feel of items missing

Out of stock problem

Delivery risk

Mishandling while shipping

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Shipping charges

Online fraud

Web crime

Dull shopping experience

Online connectivity issues

Takes a lot of time

Fit issues

Appearance not exact as shown

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PRODUCT COMPARISON

SHOPPING EXPIRENCE FROM ONLINE STORE (Jabong)-

This product is a Pink solid shirt from Brand VERO MODA.

The price of this shirt is Rs 1377 after discount of 40% with actual price being Rs
2295.
Buying this product from Jabong Will lead to a better price as it gives about 40%
discount on this product. Vero moda being a good brand with a fair reputation can be
trusted and bought online. Sizes were limited as XS, S and XL sizes were out of
stock. For this product Cash on delivery was available and can be free returned
within 15 days of delivery if there is any kind of problem with fit and colour issues.
Moreover buying online this product makes sense as it is from a good reputed brand
as well as it is cheaper. But then there is an issue of size as some sizes are not
available and the user will have to wait for the product to reach.

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SHOPPING EXPIRENCE FROM THE ONLINE STORE OF VERO MODA

(Veromodaindia.com)The Product i.e. Pink Solid Shirt Price Being Full MRP Rs 2295 and no discount on
the product. Vero moda India provided free delivery on any purchase above Rs1599
and 10 days free return policy.The Site is quite user friendly with the collection wise
display of products.All the sizes were available.The product was sure to be genuine
.There was an option of store locator which was to show the nearest store where the
product was available.
SHOPPING EXPIRIENCE FROM THE VERO MODA OUTLETThe same product i.e. Pink Solid Shirt was displayed in the sale section was on
about 20% discount on the shelf with all the sizes available and MRP Being the
same i.e. Rs 2295.The product was available for trial. The product could be returned
if any fault but other than that there was no return available. Advantage being that
product is bought only after complete satisfaction and checking everything about the
product. New collections and Sale items are kept in different section .Further the
other observations from the store purchase is listed below-Staff members: being polite, genuinely caring and interested in helping,
acknowledging and listening.
Executional excellence: patiently explaining and advising, checking stock, helping
to find products, having product knowledge and providing unexpected product
quality.
Brand Experience: exciting store design and atmosphere, consistently great
product quality, making customers feel theyre special and that they always get a
deal.
Expediting: being sensitive to customers time on long check-out lines, being
proactive in helping speed the shopping process.

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Problem Recovery: helping resolve and compensate for problems, upgrading

quality and ensuring complete satisfaction.
SHOPPING EXPIRENCE FROM BRICK AND MORTAR STORE (Shoperstop)The Product Pink Solid Shirt was available in the brand section of Veromoda within
shoperstop at a discount of 20% on the MRP i.e. Rs. 2295. The product was
displayed in a section where discounted product were placed with only M and L sizes
available all other size were not available with them. Advantage being that the
product can be tried and bought when and after full satisfaction. Moreover, the staffs
of shoperstop were interactive but as in there was no particular person assigned only
to handle the Vero moda section. Further the product display was not that appealing
as it was in the Vero Moda outlet, but the shopping experience may be more
convenient as the user can probably compare various products of various brands try
them out and finally select whatever best.

SHOPPING EXPERIENCE

RECOMMENDATIONS

ONLINE SITE(JABONG.COM)

All sizes should be available.

OFFICIAL BRAND
SITE(VEROMODAINDIA.COM)

All products must be available for

purchasing.

VERO MODA OUTLET

Returns should be accepted.

Discount range should be increased.

SHOPPERSTOP

Better visualisation of brand to make it more

appealing.
Brand person should be appointed for
particular brands.

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RECOMMENDATIONS
After the entire study and comparison between brick and mortar and e-commerce,
we would like to recommend brick and mortar stores to customers for shopping.
Through the course of the project, we have gathered the following points to prove the
same:
1. We get the products immediately in our hands.
2. Payment is done face to face so there are no worries of misplacement of the
money.
3. Fit can be tried well.
4. Comparing of two or more garments is possible by making trials in the fitting
room to finalise the garment desired to purchase.
5. The product can be felt and seen live before purchasing.
6. We are scared of purchasing costlier products online because of quality
assurance issues.
7. Salesman suggests and lets us know the customer reviews and trends.
8. Shopping at brick and mortar stores become an outing as well.
9. We don't need to give the tax and delivery charges differently.
10. Trusted for sure, we receive the product.
11. We don't have to wait for the delivery time as it is very uncertain when exactly
the product will arrive.
12. Lights during photo shoot give an illusion about the color when product is
delivered it disappoints customer at the color or appearance of the product
might be different from what was displayed thus all these are not the case in
brick and mortar stores.
13. Many times web due to web crime people hesitate to pay by card online
whereas offline there are no such issues.
14. Online transactions depends greatly on the server and internet connection. If
anything fails, transaction gets stuck in between, i.e. you get charged without
getting the order confirmation.
15. When we purchase from online store, we are not sure of the genuinity of the
product.

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16. Many times size charts are not appropriate whereas no such things happen in
offline shopping.
17. Any defects or disappointments is attended by the brick and mortar store
immediately whereas a long wait is required in the online shopping.
Another major benefit for brands that operate brick-and-mortar stores is the way in
which consumers spend their money while shopping. 40% of shoppers spend more
than they had planned to while shopping in stores, while only 25% of shoppers do so
when shopping online. Beautiful storefronts and point-of-purchase displays can
strongly influence customers to make an impulse purchase, and are much harder to
ignore than online ads.

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CONCLUSION
Through this project we have done a detailed study on JABONG.COM, which
enriches us about the pros and cons of brick and mortar and online stores. Studying
the product range, payment process, product comparison, we recommended brick
and mortar as a better shopping experience than online stores.

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REFERENCES

http://www.jabong.com/

http://www.business2community.com/strategy/pros-cons-online-retailers-vsbrick-mortar-stores-0848992

https://en.wikipedia.org/wiki/Jabong.com

http://www.previewcoupons.com/uploads/jabong-coupons.png

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