The Regions Leading Cleaning Industry Magazine

Special
Supplement
QATAR
MAY 2015

Qatar Intercare:
Serving with Integrity

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Editors Column
Welcome to the third edition of the Clean Qatar Supplement. In the last two years
of us bringing out the supplement, we have been witness to the rapid changes and
growth that the country is experiencing in view of the World Cup 2022 and Vision
2030. This time, we decided to go there and check it out for ourselves. Clean Middle
East and FM today collaborated to organise our first-ever Roundtable Discussion with
some of the leading FM and cleaning companies in Qatar. We had service providers,
cleaning companies and even the end consumers attend and participate in the event.
The closed-room discussion not only brought to the table market insights but also
gave us a glimpse of the workings of this industry in Qatar. Check out the entire
feature in the following pages.
This time, in the cover story, we feature Qatar Intercare known for its rich legacy
and visionaries. The article traces the companys growth over the years and what it has brought to the Qatar
industry in the past few decades innovation, customer awareness and education and quality service.
With the industry in the Middle East looking up and Qatar poised to meet international standards to host the
World Cup 2022, the cleaning industry seems to be going up a notch or two every year, and that is a direct
result of the booming construction industry. In fact, Qatar Economic Outlook stated in 2014 that the countrys
GDP is set to grow 7.8 per cent this year from 6.3 per cent last year. Moreover, the country is slated to set up
21 new hotels. With the Qatar government planning on making green construction compulsory by 2020, the
pressure is on facility management and cleaning companies to adhere to that in terms of their services and
products which means investments in automation, training and even skilled manpower.
How the industry will shape up in the next five years is yet to be seen; in the meanwhile, the cleaning industry
seems to be taking positive strides towards their goals.

Shanti Petiwala
Editor

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4CLEAN MIDDLE EAST - QATAR SUPPLEMENT|MAY 2015

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Contents

08

18

14

06

News

08

Cover Story

14

Roundtable
Discussion

18

Advertorial

22

Product Diary

21

S U P E R I O R C L E A N I N G S E RV I C E S
FO R HO TE L S:
Providing Housekeeping Staff
Providing Stewarding Staff

Golden Cleaning Company W.L.L

P.O Box:30007, Doha,Qa tar
Ph: +974 44411170, Fax:+974 44411180
e-mail: info@goldencleaningcompan y.net

Providing pool Cleaning Staff

Providing Laundry Assistants
Undertaking Long term contracts for Housekeeping and
General Cleaning of Hotels, Schools and Commercial Buildings
Providing Cleaning Staff for Long Term Projects.

News
Asia Pacific feminine hygiene products market expected to reach USD
20,414.2 million by 2020
According to
Transparency Market
Researchs latest market
report, the feminine
hygiene products market
in Asia Pacific is valued
at USD 12,733.7 million in
2014 and is anticipated
to reach USD 20,414.2
million in 2020, expanding
at a CAGR of 8.2 per cent
from 2014 to 2020.
China is expected to
become the most
lucrative market by
2020. Changing lifestyles
and preferences for
maintaining personal
hygiene are expected
to boost the demand

for feminine hygiene

products in next six years
in China.
Due to the increasing
number of working
women, they seek
sanitary protection
products that suit their
needs. Despite
being smaller, the Indian
market is expected to
experience robust growth
during the forecast period.
Countries such as South
Korea, Australia, Hong
Kong, Philippines and
Thailand are amongst the
fastest growing markets
for feminine hygiene
products.

Over 200 Total E & P staff participate

in island clean-up in Halul island,
Qatar
Oil and Gas company
Total E & P recently
held a beach clean-up
in the southern coast
of Halul Island, situated
80 km north-east of
Doha in Qatar. Over 200
Total employees and
contractors participated
in the clean-up of the
island, which contains
facilities processing the
production of several
neighbouring oil and
gas fields, in particular
Al Khalij field operated
by Total.
The team collected
over one tonne of
waste in the one-day

event as part of the

companys advocacy of
promoting sustainability
and environmental
responsibility. The
protection of our
environment is an
important part of
our corporate social
responsibility, said
Guillaume Chalmin,
Managing Director,
Total E&P Qatar and
Group Representative.
It is necessary that we
keep our environment
clean and preserve the
natural resources of our
host country Qatar, he
added.

Sales & Service Center for

Italian Cleaning Equipments
High Pressure cleaners, Wet & Dry vacuums
Carpet Cleaners, Steam cleaners
Scrubber Driers, Sweepers & Janitorials etc.

Authorised Distributor

Technical Supplies & Services Co. W.L.L

P.O Box : 24770, Tel : +97444439898, Fax : 44437676

Email : info@tssqatar.com, jp@tssqatar.com

DTZ enhances its valuation and research operations in Qatar

The sixth team member
of DTZ Doha a global
real-estate company
- has been awarded
membership to the
Royal Institution of
Chartered Surveyors
(RICS) after successfully
passing the Assessment
of Professional
Competence. DTZ is a
long established global
real-estate advisory firm
with a permanent office
in Qatar since 2005. As
a full-service real-estate
entity, we are focused
on bringing international
best practices to the
Qatari property market.
The DTZ team has a
ten-year track record in
Doha that enables us
to combine our global

expertise with excellent

local market knowledge
and insight for the benefit
of our clients. The Qatari
market is evolving rapidly
and we are conscious
that this evolution needs
to be met with credible,
accurate and current
insight. With the addition
of Richard Rayner as an
RICS member, we now
have six team members
with this distinction in
our office - the highest
proportion of any real
estate agency in this
market, commented
Edd Brookes, General
Manager, of DTZ Qatar.
The Royal Institution
of Chartered Surveyors
is the most highly

professional standards
for the benefit of
business, industry and
the community. Most
financial institutions
require valuation
reports that uphold the
International Valuation
Standards best practice.

Richard Rayner, MRICS, Chartered

Surveyor, DTZ

respected global
organisation for
professionals in the
property, land, and
construction industries.
RICS establishes and
regulates the highest

Reports with this

standard are likely to be
insisted upon within the
market within the near
future, as Qatars Real
Estate sector becomes
fully established
and looks to attract
international investors.
This could play a role
in decreasing market
volatility, a hot topic as
Qatar gears up to the
2022 World Cup.

Complete Cleaning & Hygiene Solutions !!!

New Styles Trading Company W.L.L

Tel.: +974 44325963, 44320527,
Fax: +974 44327038
P.O. Box 15282 Doha. Qatar
E-mail: newstyles@qatar.net.qa /
nasirfaridnewstyletrade@gmail.com
Website: www.newstyletrade.com

Products & Services

Cleaning Chemicals
Garbage Bags
Cleaning Machines

Plastic & Disposables

Janitorial Products

Pest Control Equipment

Protection & Hygienic

Garbage can

& Chemicals
Shoe Shine Machine

Agencies:

Your One Stop Solution for all Cleaning Equipment & Product Supplies.

Cover Story

Qatar Intercare
Treading the Path of
Innovation
With more than a decade of providing the Qatar market
with innovative solutions and technical knowhow,
Qatar Intercare is certainly blazing a trail of excellence.
Qatar Intercare is a market leader
in the business of innovative and
professional hygiene solutions. The
company traces its history back
to humble beginnings when the
Al Shamlans and Nandas now
partners in the business - started
their careers. Having started with
small projects, today both families
are market leaders and visionaries
in their respective streams.
Behind the scenes
Behind every successful company
is a visionary and in the case of
Qatar Intercare there are two sets
of partners the Al Shamlans and
the Nandas.
Mohamed Marzook Al Shamlan
is the Managing Director and
Tariq Marzook Al Shamlan is the
Deputy Managing Director of Qatar
Intercare Technical Services (QITS).
The Al Shamlans have made quality
their trademark since the beginning
in all their companies in Qatar. In
fact, the family is highly regarded in
the country for their high standards
and the strong sense of business
knowhow that they bring to the
table. They also represent the local
integrity of the Qatari culture and
infuse this in their company values

and activities across industries.

Qatar Intercare Technical Services
(QITS) was conceived in 1999 with
just 2 employees and has now
grown phenomenally to a 100
employees. The company prides
itself on providing solutions
Service with Integrity is its core
value. The Al Shamlans along
with Garish Nanda founded Qatar
Intercare Technical Company under
Al Shamlan International. Nanda
is the General Manager of QITS
and Founder of Intercare Trading
in Kuwait. QITS started providing
floor restoration solutions such as
marble grinding and polishing and
has since ventured into consulting
of cleaning and hygiene products.
Nanda has spent his entire career
in the cleaning business with vast
experience in the Middle East,
beginning with refuse collection
and handling and janitorial
services in 1978. In the late 90s,
Nanda moved onto specialising in
washroom hygiene solutions and
formed a successful partnership
with numerous principals. Over
the years, he has strived towards
bringing innovative cleaning and
hygiene solutions to the market.
The approach has been to become

8CLEAN MIDDLE EAST - QATAR SUPPLEMENT|MAY 2015

a trend-setter and not to follow

what the competition is doing. This
passion has passed down from
father to son and is reflected in the
companys values.
In 2009, Dhruv Nanda, Ex-KPMG
(U.S.) and Garish Nandas son,
joined the family business and
has since worked on successful
key accounts with emphasis on
kitchen hygiene and cleaning
solutions. He is currently the
Deputy General Manager of QITS.
The Nanda family mantra has
been emphasis on personalised
service and to work as a solution
provider and not a mere supplier
of high quality cleaning and
hygiene solutions.
Industry specifics
The cleaning industry in Qatar is
in its flowering stage. The country
and its residents have just grasped
the concept of a professional
cleaning service, and experts
are hard to come by. When QTIS
started off, the cleaning industry
was non-existent in Qatar. Cleaning
merely meant the basics just a
regular chore. Having started with
floor restoration, QTIS took up its
first marble restoration project.
www.cleanmiddleeast.ae

Over the years, with innovation,

exposure and technology, the
industry has come a long way.
Cleaning is no longer a mundane
job. It is more about maintaining
assets. However, it has still not
reached the standards in terms of
maintaining records and following
systems, etc. That is where QITS
comes in in educating the market
and its clients.
One of the biggest challenges that
the company faces is the price war
where it has to combat competitors
who sell products of low quality, with
no innovative solutions whatsoever.
QITS believes that there is a system
that must be followed when it
comes to maintaining assets. Most
companies invest heavily in new
products and services and want
the best of everything but fail in
maintaining those assets with the
right system and approach. Qatar is
currently investing and growing in
terms of infrastructure and building
mega structures and maintaining
them should be the first priority.
The country has passed the phase
of looks and beauty and is now
seriously concentrating on getting
quality right. As a result, education,
training and knowledge sharing is
key. Cleaning an asset or property
requires systems methodology,
procedures. Buying a product, which
is all about the price, is not going to
solve the problem in the long run.
The ideology of QITS is to give the
right product to provide a solution.
Through training and education,
QITS aims to educate and make
companies aware of the importance
of maintaining assets. The sales
team has less salespersons and
more consultants.
Innovative solutions
In line with its philosophy of
bringing innovative solutions
into the market, QITS has been
working on relevant solutions for
the hygiene market. The Sense
www.cleanmiddleeast.ae

Management System is one such

solution. Currently, washroom
paper towel dispensers incorporate
one roll that empties over time.
And, by the time 25 per cent of the
paper roll is left, the housekeeping
staff tend to dispose it off and refill
the dispenser to ensure continuous
service. However, QITS has been
one of the first companies to
introduced the dispenser in the
market that takes up to two rolls
of paper towels. Hagleitners
intelligent dispensers will be
equipped in the future with an
integrated radio frequency system,
which counts soap, disinfection
and towel release. Important
information like dispenser fill level,
battery status and the number of
disposals is sent to a web-based
central site and available to the
facility managers.
At the same time, the counter
(a sensor) counts the number
of entrances into the washroom
and sends the information to the
Web. With the collected data one
can analyse the user behaviour
in the washroom. The supervisor
knows exactly which dispenser in
which room needs to be filled or
maintained. The status of every
dispenser can be checked with any
web-enabled device like computer,
tablet or smartphone anywhere
and at all times.
Companies can forecast
their demand with the help of
Hagleitner senseManagement.
Based on the real-time information
of the state of the dispensers,

individualised cleaning schedules

and routes for cleaning staff
can be arranged. Just-in-time
deliveries are possible as the
system allows predictive planning
thus reducing inventory. Hospitals
and other healthcare facilities can
use the information to analyse
and improve compliance with
hand disinfection regulations.
Hotels, public institutions,
sports stadiums and airports
are just a few examples, where
senseManagement can be used
to schedule cleaning staff, plan
orders and forecast demand
before large events. Hagleitner
senseManagement provides
knowledge that makes work easier
and more efficient.
Highlights
Real time information on the
status of the dispensers
Inventory is reduced through
improved planning
Possibility of different
accounting systems like pay per
use or pay per entry
Information can be
implemented in any ERP system
like SAP or Navision
Maintenance and personnel
can be scheduled individually
depending on demand
As is evident, Qatar Intercare
and the whole team and its staff
are committed to bringing the
right systems to the market.
The companys trained and
passionate workforce strives
everyday to impart the latest
innovations to the market.

MAY 2015|CLEAN MIDDLE EAST - QATAR SUPPLEMENT9

Cover Story
Wimtec Intelligence Hygiene

of the owner/operator, etc. Stagnant

water in pipes and around fitting
parts is unevitable in case of
non-use of water. Under certain
temperatures, cold water becomes
warm if it stagnates and this
becomes an ideal environment
for the formation and growth of
bacteria, which can cause almost
fatal diseases (e.g. pneumonia
caused by bacteria legionella).

of a complete and regular

replacement of the total water
volume within 72 hours to provide
clearance of pipes, tubes, hoses
and components from bacteria
films in case of non-use of a
fitting.
All the components used for
WimTec fittings comply with the
strict European guidelines for
drinking water hygiene.

out the comparative differences

within the competition and in
association with experts of water
and water hygiene and scientists
based on those activities that
can be carried out better than the
competitors. With electronic and
automatic measuring, controlling
and managing of water supply in
fitting, WimTec brings intelligence
into fittings.

WimTec and Qatar Intercares

responsibility is to combat
formation of bacteria in the best
possible way in all risk areas inside
fittings.

Who benefits
Users using fittings in the
below-mentioned buildings
where continuous use and
regular replacement of the water
volume is not given benefit from
this.

Another path-breaking
innovation from QITS is its
concept of intelligent hygiene in
association with Wimtec. With
Qatar taking the limelight in the
Middle East and taking the World
Cup 2022 initiative very strongly,
one of the biggest challenges is
also the water hygiene. WimTec is
making continuous efforts to work

The problem
Water on its way from origin or
spring to buildings is treated mostly under the responsibility of
public companies until it reaches
the in-building piping system
or water meter consumption
measurement. From there, its
hygiene is under the responsibility

The solution
Almost all WimTec fittings
dispose of the function flexible,
automatic hygiene flush if the
fitting is not used, which can be
adjusted individually and custom
tailored on the electronic module
in accordance with the specific
requirements for the fitting. This
function is one that only WimTec
can offer within the competition.
In addition to this, almost all
WimTec fittings offer a HYPLUS
function. This additional function
offers also the possibility

10CLEAN MIDDLE EAST - QATAR SUPPLEMENT|MAY 2015

Health facilities
special risk areas for elderly
people
Schools, universities no use
during holiday, special risks
for young people
Hotels and tourist facilities
no continuous
use guaranteed, special risk
at shower areas
Sport facilities no use
during off-season, special risk
at shower areas
www.cleanmiddleeast.ae

Travelator and Escalator Cleaning Machines

TRAVEL 600 - Travelator/Escalator cleaning machine

Qatar Intercare, in association with Juma, brings to Qatar the Original Escalator amd
Travelator Machine. The machine is impressive and the cleaning and repair cycles can
be reduced significantly saving maintenance and personnel costs. And, the safety of the
escalator user as well as peace of mind for the operators of public buildings are ensured
for longer in terms of fire safety guidelines.

The compact machine cleans automatic travelators quickly, thoroughly and close to
the edge when the travelator is in operation naturally without having to operate the
travelator control. An optimum cleaning result is achieved thanks to the special counterrotating brushes combined with the patented extractor unit. The TRAVEL 600 cleans
close to the edge and can therefore also clean the normally difficult to clean edges of
travelators by all well-known manufacturers.
Advantages
Fast cleaning of all
conventional travelators
Close to the edge cleaning
when the travelator is in
operation
Excellent cleaning results
Dissolves the most
stubborn dirt
Powerful extraction
High efficiency
Excellent cost-benefit ratio
Counter-rotating special
brushes
Simple transport
Compact construction

www.cleanmiddleeast.ae

The travelator
and escalator
cleaning
machines
by Juma
significantly
reduce
cleaning
and repair
cycles, saving
maintenance
and personnel
costs, and
allow for
safe use and
operations.

STEP 100 Always one step ahead

Using the STEP 100, treads and risers are cleaned reliably, visibly, and
thoroughly in one step without leaving any residue. Compact and with a builtin water tank, the transport of the STEP 100 to the site as well as the cleaning
of the escalator can be carried out perfectly by one person. It does not require
that the STEP 100 interfere with the escalator controller. To clean a staircase,
the steps may remain installed, of course. Immediately after cleaning thanks
to the integrated suction the staircase is accessible again.Three cleaning
cycles, suitable for many different degrees of soiling, are already programmed
in. These can be chosen using a selector switch. The usage of water and
cleaning chemicals can be dosed sparingly, making environmentally friendly
and sustainable cleaning possible.
MAY 2015|CLEAN MIDDLE EAST - QATAR SUPPLEMENT11

Cover Story
Specialised Floor Maintenance and
Restoration
Caring for expensive marble floor is
not a one-time activity. It requires
persistent care and maintenance
to render a consistent lustrous
sheen long after the first installation
or restoration.Qatar Intercare has
developed a system formulated
specifically for marble floors
combining restoration with regular
maintenance to give floors their lost
lustre.
Using diamond tools and other
hi-tech equipment, the marble
restoration programme helps
create a durable high-gloss and
slip-resistant surface that resists
scuffs and marks. It eliminates the
mess of potentials hazard posed
by other conventional system. The
programmeestablishes a regular
schedule of maintenance and helps
retain the shine of the surface postrestoration and protects marble
against further damage.
A comprehensive range of product
and treatment programmes
have been developed by Qatar
Intercare. Stone impregnation is
carried out using water-based
materials that are ecologically safe
and water-repellent with special
anti-stain properties. This is an
in-depth process, which leads to
the formation of a surface barrier
against watery and greasy dirt. It
is specially suited to natural stone,
marble, granite, slate, travertine,
synthetic or cement agglomerates,
gres, baked tiles or terracotta floor
laid indoors or outdoors.

Mattress Cleaning System Hygienic Non-Chemical AntiMite Solution

An average person loses
around 1.5 grams of dry
skin each night, which in
turn settles deep inside the
mattress. Dust mites feed on
these flakes, and as a result
produce a corresponding
amount of excrement.
Scientific evidence suggests
that this excrement is a major
cause for allergies such as
asthma, respiratory problems
and eye infections, to name a
few.

and Fresh is a ready-to use

solution, which neutralises
allergens produced by dust
mites in mattresses, pillows
and bedding.

To treat this, QTIS provides

the best non-chemical and
truly safe hygiene solution
UV-C electromagnetic
radiation technology that
uses dry cleaning methods.
This technology is designed
to penetrate deep into the
mattresses where mites thrive
and effectively exterminate up
to 99.9 per cent of dust mite
population, with just the one
cleaning application!
The high frequency vibrations
of an electronically-controlled
vacuum machine and UV-C
light systematically destroys
the genetic structure of
micro organisms, making
them losing their ability to
further reproduce, while
simultaneously disinfecting
the mattress surface, leaving
it fresh and smelling clean.
Apart from this, Clean It Bed

12CLEAN MIDDLE EAST - QATAR SUPPLEMENT|MAY 2015

www.cleanmiddleeast.ae

Roundtable Discussion

(From left) Jayendra Tripathi, Project Manager, Zon Healthcare Consulting; Duncan Hopkins, Senior Manager - Passenger Terminal, Hamad International Airport;
Gil Flororita, Head of Property and FM - Qatar, DTZ; Barry Clarke, GM Macro Qatar and Macro Saudi; Joseph Mcmullan, Head of Operations, OCS; Alan MacMillan, GM, MMG Qatar; Brian Prystupa, Division Manager, Reza Health Tec; Natalie Clark, Country Manager, Reza Hygiene; and Adnan Haider, Housekeeping
Manager, Grand Hyatt Doha.

A Keen View of the Qatar Market

By Shanti Petiwala and Megha S. Anthony

With FIFA World Cup 2022 and Vision Qatar 2030 in the pipeline, the FM and
cleaning industries in the country are gearing up to deal with the massive infrastructural changes and the local challenges associated with the industry in the country.

ust a few days ago, Qatar

the country that won the
bid to host FIFA World Cup
2022 against USA revealed its
stunning design for the stadium
in which the matches leading
to the finale would be played.
With the deconstruction of the
old Al Rayyan Stadium having
just been completed in March
2015, work on the new stadium,
inspired by sand dunes, is in full
swing!

cent this year from 6.3 per cent in

2014. And, the key to this growth is
the construction industry, a direct
impact of which is seen on the
facilities management (FM) and
cleaning industry. Clean Middle
East and FM today magazines
organised the first-ever cleaning
and FM roundtable in Doha last
month to bring to the table how this
industry is addressing the demand
for FM and cleaning, the challenges,
and the market as a result of the
increasing development.

Over the years, post Qatar winning

the bid, the proliferation of realestate development in the form of
residential complexes, malls and
even hotels has been noteworthy.
In fact, just last year the Qatar
Economic Outlook stated that the
countrys GDP is set to grow 7.8 per

MEETING THE DEMANDS

With the growing industry, FM
and cleaning companies across
Doha seem to be aware of the
increasing demand for their
services at least for the next
few years. But, how many of
them are ready to meet these

14CLEAN MIDDLE EAST - QATAR SUPPLEMENT|MAY 2015

demands? According to Gil

Flororita, Head of Property and
Facilities Management, DTZ,
Qatar, Steady development of
both commercial and residential
properties in Qatar, especially the
master planned areas, relates to
the enormous business growth
potential for the FM industry.
Iconic developments of both
The Pearl and Lusail together
with all the various 2022 projects
mandates the lucrative market
for the industry.We believe that in
the next three to five years, there
will be an imminent upward trend
for quality Facilities Management
service deliveryrequirement
compared to a flat trend in same
period in the past.
Joseph Mcmullan, Head of
Operations, OCS, on the other
www.cleanmiddleeast.ae

hand, said, I think the FM industry

is ready for the growth, but I dont
believe that these companies will
be incorporated very well. One of
the biggest challenges to this is that
we get very short-term contracts of
one or two years, which limits our
ability to maximise our investment.
Thats how the industry is. He goes
on to mention that clients prefer
to change their FM contractors
consistently instead of sticking to
long-term contracts. In fact, they
do not look at FM companies as
partners who can benefit them. As
a result, the degradation of their
assets is huge. Mcmullan added,
Knowledge of the industry has
to be used well. And while we all
are confident of the growth, we
need to remember that we have
over 150 supposed FM companies
across Doha.
Barry Clarke, General Manager,
Macro Qatar & Macro Saudi
Arabia, concurred, There dont
seem to be any Total Facilities
Management (TFM) companies;
there are a few Integrated Facilities
Management (IFM) companies
in Qatar and hundreds of single
service companies, the quality
of which vary. However, he too
believes that there is going to be a
massive growth of projects in the
market and is ready for it. But, says
Clarke, We will reach a saturation
point capacity wise. More forwardthinking companies will grab the
cream of the crop just by being first,
and the less informed companies
will be found wanting.
QUALITY SERVICES AND STAFF
The panel felt that there has been
a cultural change in Qatar over
the years. In fact, 20-25 years
ago, FM was not recognised as an
industry, and people in the industry
have worked hard to get a position
equivalent to that of an external
contractor. The panel felt that this is
the acceptance that Qatar needs to
www.cleanmiddleeast.ae

make before they begin to address

the lack of TFM or IFM suppliers
and the massive glut of singleservice providers with busloads
of staff. Barry revealed that apart
from the scattered FM companies,
far too much of the business in the
Qatar market is pocket-to-pocket
in the sense that an investor of
a development will use his own
design firm, construction firm, realestate firm, etc. He said, In fact, 5060 per cent of the contracts work
on this model. This is a cycle that
ensures that quality doesnt improve
because there is no real impetus
to do so, and doing so will mean
investing in the quality of products,
training and staff. But, this will come

New players must

understand that the Qatar
market is different from
any other market in the
Middle East.
Barry Clarke,
General Manager
Macro Qatar and
Macro Saudi
through closer to the World Cup.
The flood of unskilled and cheap
labour seems to be one of the
biggest challenges in the cleaning
and FM industry in Qatar. Several
companies hire busloads of staff;
but despite their large numbers,
the roundtable panelists concurred
that the quality of cleaning
and maintenance continues
to deteriorate in Qatar. Quality
starts with the quality of staff and
management and the resistance to
change, informed Natalie Clark,
Country Manager, Reza Hygiene.
She added, We can train the
staff in chemicals and innovative
techniques that save time; we can

give demonstrations and show

figures on paper, but in the end
they still dont get it. They dont
understand quality services or the
need for them!
Adnan Haider, Housekeeping
Manager, Grand Hyatt Qatar,
agreed, We also depend on
outsourced staff, which is very
cost-effective, but when it comes to
providing authentic hospitality, they
are not even close. Especially when
it comes to dealing with our guests,
I would give our in-house staff the
opportunity. Although we treat them
in the same way, provide quality
training, we pay more to rectify their
damages to hotel products like floor,
carpeting, etc.
Alan MacMillan, General Manager,
MMG FM Qatar, said, We train
all our staff in customer-service
related topics and a comprehensive
range of technical subjects. With
an important focus on English
language development, MMG has
found that the staff can absorb
more information, which has a
positive impact on enhancing and
developing our staffs skill sets. It
also allows the business to measure
clearly the positive impact this has
and the return on the investment
made by MMG. Brian Prystupa,
Division Manager, Reza Health
Tec, relating his experiences, said,
Weve found that many customers
have staff with limited skills and
experience, requiring us to go
the extra mile to implement new
cleaning and FM programmes.
In fact, most customers seem to
expect that extra effort. He added,
It was only when a significant
challenge or costly problem
emerged that customers sat up and
took notice of us. Those moments,
when an expert service provider
and quick response was really
needed, were when we were able
to prove our value to the facility
management. As time passed,

MAY 2015|CLEAN MIDDLE EAST - QATAR SUPPLEMENT15

Roundtable Discussion

and a wide variety of challenges

were met, and problems solved,
our relationship grew and trust
was established. You should know
that many of these challenges and
problems were not the type that
would normally be considered our
responsibility as cleaning and FM
service providers.
Prystupa also confided that
the company was often
expected to go well beyond
its comfort zone in integrating
with customer operations and
management. Whether hospitals
or airports, supermarkets or food
manufacturers, the company
was often asked the same
question, If you dont fix it, then
who will? With that challenge,
a true partnership was formed,
based on trust, hard work, and
mutual respect know that
these are lasting partnerships.
Prystupa concluded that over
time, the many challenges and
problems pushed the company
to grow, to become skilled and
knowledgeable beyond its own
expectations. And, the customers
have shaped, developed, and
made the company the reliable
partners it always wanted to be.

CONTRACTS, PROCUREMENT
AND PAYMENT
However, the panel felt short-term
contracts dont offer incentive to
set up a training school or centre
of excellence and drive quality
standards because such contracts
dont offer much bandwidth for
companies to invest in this. Taking
over from where he left off with
short-term contracts, Mcmullan
said that while it may have taken
Dubai 25 years to reach where it is
in terms of a quality market with
strict regulations, Qatar doesnt
necessarily need to follow suit in
terms of the time it will take to
reach Dubai standards. He said,
We have advanced machinery,
and short-term contracts do not
ensure that these have a good
ROI. Moreover, the number of
payment terms, half of which are
not met, is a handicap as well.
While the culture needs to change,
it can only be done if we can
bypass the mediocre middlemen
and get to the client who is
the actual decision maker. We
need clients to realise that their
building is an asset and if not
looked after properly will degrade
and become a cost rather than a
benefit to them.

16CLEAN MIDDLE EAST - QATAR SUPPLEMENT|MAY 2015

Natalie added, Qatar is a huge

market with massive potential,
and I havent even scratched
the surface here. Here, from our
experience, if you provide good
quality services you dont have
to be the cheapest. And if you
have the right connections and
you deliver what you said you
will deliver, it becomes a win-win
situation. Slowly, people will start to
hear about you and appreciate the
quality and service you offer, and
they dont mind paying a little extra
if they know what they are going to
get in return.
The laws for recruitment are also
limiting Barry finds that hiring
staff from certain countries is
banned in Qatar. Moreover, staff
doesnt receive NOCs from the
sponsors, preventing from working
anywhere else in Qatar. However,
he agreed that abolishing the lack
of NOCs might work in part, but not
for the entire industry since there
are too many other limiting facets.
For instance, procurement the
panel felt that there are a few
global brands that are tied up with
just certain distributors. Jayendra
Tripathi, Project Manager, Zon
Healthcare Consulting, who
www.cleanmiddleeast.ae

consults for American Hospital

Qatar, agreed. He said, In
healthcare, sourcing equipment
has been a huge challenge. The
market is monopolistic where one
company takes the shots. It is upon
us to then reach the owners and
convince them to take the right
decision. Moreover, here we have to
depend on one supplier/distributor
and suffer a lag period of six to
eight months for the most for the
most basic equipment whether
medical or FM related.
THE WORLD CUP IMPACT
So, what about the impact of the
World Cup on the industry? The
global event has certainly created
a lot of buzz across the country.
In fact, almost 35,000 rooms are
expected to be built for the event.
However, the outlook seems more
bleak than bright. Haider from
Grand Hyatt said that the hotel
industry is gearing up for the event
with several new projects in the
pipeline. But, the sentiment of the
table continues in our market as
well; what is going to happen after
the World Cup? Hotels as such will
not be affected so much as they
will have their own staff to run the
operation but the most worrying
www.cleanmiddleeast.ae

aspect is about what will happen

to the extra number of rooms that
are being built for the event? he
enquired.
Mcmullan agreed, The World
Cup will be held in a four-week
period. And, we have massive
infrastructure changes just for
this short period. With the level
of cleaning and FM services,
these buildings wont be in a fit
state to host people post the
event. The 2030 vision for Qatar
has a longer term outlook for the
country, but the infrastructure
and lack of commitment to use
professional FM companies will
see a progressive degradation of
buildings. This will only limit the
focus on sustainability and being
environmentally friendly. Knocking
buildings down and rebuilding
them is not the answer - building
proper and fit environments with
the right materials and then looking
after them (FM steps up to the
mark here) long term is a far better
choice for the country.
Despite the several challenges,
there is immense hope for the
growth of the FM and cleaning
industry in Qatar. As Flororita from

DTZ said, When we talk about the

market in Qatar, the sheer volume
of the number of people as well
as upcoming supply of new stock
comes into my mind. Having said
that, I feel there is definitely space
for credible new players in the
market especially in the facilities
management industry.
Barry added, New players must
understand that the Qatar market
is different from any other market
in the Middle East. In fact, when
we entered in 2010, it took us a
good three and half years to be
accepted at the wider market price,
and now people are willing to work
with us. The reality is that most
Qataris are fed up with companies
that come to make a quick profit
and leave. They now want to see
stability, so they wait for two or
three years within that time, the
new companies will either wait
and see it through or feel the heat
and leave. Flororita concluded by
saying that the growth in the FM
industry is going to be based on
timing of delivery of all assets to be
maintained. At this point, everyone
is gearing up for pre 2022 FIFA and
2030 Qatar Vision preparations,
respectively, he said.

MAY 2015|CLEAN MIDDLE EAST - QATAR SUPPLEMENT17

Advertorial

Golden Cleaning Company:

Where Technology and

Quality Meet

Salim Kainikkara, General Manager,

Golden Cleaning Company

olden Cleaning Company

(GCC) started its
operations in Qatar
in 2007 with an ambition to
provide quality cleaning services
to corporate clients across the
country. GCCs journey began
with its pilot project at Doha
British School, where we have
been providing an exemplary
professional cleaning services
ever since. That triggered many
other opportunities in different
verticals such as hotels, schools,
banks, retails and real estate, etc.
The Qatar market
We can see strong changes in
the cleaning services model
in Qatar as eco-friendly and
biodegradable products are more
preferred now. As environment
friendliness has vital importance,
we have adopted a strategy to
be eco-friendly in our cleaning
services approach, which has had
a paradigm shift in our services.
We use green chemicals for
our cleaning services adherent
to the safety standards. We
are experiencing very positive
feedback from our customers
on this approach, which is
encouraging us to do more for
the benefit of the environment
and the society.

With strong customer-oriented ethics and

services, Golden Cleaning Company is
poised to service the Qatari market and its
demands.

Quality services
GCC has a strong commitment
in the quality delivery of
our services. Our staff is
professionally trained on the
ethics on their services delivery
starting from the uniform up
to the equipment operations,
responsibilities and timely
response. We use quality
equipment and materials to
ensure that our customers
always avail the best services.
As a value-added service,
each of our clients gets a realtime reporting on KPIs and
assistance from a dedicated
quality assurance manager
so that we ensure that preestablished standards are being
met. Qatar is going through
a revolutionary change in the

18CLEAN MIDDLE EAST - QATAR SUPPLEMENT|MAY 2015

cleaning services industry, as

state-of-the-art equipment and
technology such as RFID, electric
and electronic cleaning systems,
chemical dispensing mechanism,
ergonomically designed tools and
machineries, etc,. are entering the
market. GCC is proud to be able
to provide such services in the
Qatari market.
In light of FIFA 2020, we are well
equipped to provide world-class
services to Qatar and its visitors.
As a responsible company,
we are strongly committed to
the market and are constantly
improving our service standards
to cater to the FIFA 2020
standards and thus to provide
first-class professional cleaning
services to the nation.

www.cleanmiddleeast.ae

Advertorial

Technical Supplies & Services Co.:

A Strong Vision

Having had a good run in the Qatar market, Technical Services and
Supplies Co. is positive about the future of the market.

echnical Supplies and

Services Co. (TSS) Qatar
recently upgraded its
operations with a new showroom
at Barwa Commercial in Doha.
Moreover, it is launching a new
division for Tools & Equipment to
handle cleaning equipment and
other construction equipment
with better focus. This will
help the company render its
services more efficiently. The
company has also been engaged
in stocking and supplying
material to the oil and gas and
construction industries in Qatar.
Being in the limelight of the
world because of FIFA 2022 and
Qatar Vision 2030, these are the
key prospects for Qatar to be
in the next level. TSS has also
been ISO certified since 2010
and has recently undergone
recertification.
Being up to date
Since 2013, the company has
been having good business in
terms of the new projects and
business activities coming up
in the country. It has achieved
this by maintaining up-to-date
stock, competitive prices and
supplying quality materials to
its customers with prompt and
www.cleanmiddleeast.ae

hand tools, scaffolding items,

structural steel, etc., the
company also provides serviceoriented jobs through associate
divisions like hydraulic and
industrial hose assembly,
providing on-site delivery and
support, manufacturing, testing
and certification of wire rope
slings, chain slings and all
rigging products.

John Philip, Manager, Technical Supplies and

Services Co.

timely delivery. But its not an

easy task, the competition is
getting fierce and new entrants
are increasing the competition.
This has been a major challenge
for the company. In order to
combat it and achieve goals,
TSS is continuously working on
the skills of its employees with
periodical training and providing
them with sound knowledge
of products, after-sales
services and other certification
requirements.
Products and services
Apart from supply of materials
such as cleaning and
construction equipments,

The future
High hopes are riding on Qatar,
and the company wants to
make the best of the situation.
For TSS, quality comes above
everything and thats what
gets them repeated projects
and allows them to sustain
in the market in the long run.
With majority of demand from
oil and gas, industrial and
infrastructure segments and the
expected boom over the years,
the company is anticipating
fresh projects, more business
activities and progressive
growth. The future looks strong
for TSS. It continues to aim to
cater to the market requirements
by upgrading facilities and
manpower to make it more
professional and customer
friendly.

MAY 2015|CLEAN MIDDLE EAST - QATAR SUPPLEMENT19

Advertorial

Assiyana Facility Services

With a rich legacy, Assiyanas Qatar division is all braced to
service the rapidly growing industry.

ssiyana was established

in Lebanon in 1969
and has had more
than 40 years of experience
in the cleaning and facilities
management business both in
Lebanon and Qatar. The aname
Assiyana, which stands for the
Arabic word for maintenance,
provides, as the name indicates,
maintenance and operation
schemes. After a through
market study and planning,
Assiyana decided to establish
its operations in 2005 in Qatar,
which possessed great potential
as a result of HH Hamad bin
Khalifa Althanis vision to elevate
the state to a multinational
business hub for the Middle
East. Within no time, Assiyana
started acquiring big projects.
Services
Assiyana specialize in turnkey
fully-integrated facilities
management and services. The
key success of its operations
lies in its ability to provide and
manage all services ranging
from electro-mechanical
maintenance to soft services
like cleaning, pest control and
laundry services.
Assiyana deals with its clients
on the level of providing quality
service with efficient time
management in the field of
maintenance.
The companys facilities
management division was
established in 1974. It provides a

one-stop-solution to reliable and

safe management of systems.
It also offers management of
both in-house maintenance
staff and specialist contractors.
Moreover, it uses remote
management tools like BMS
and CAFM. Assiyana also has a
waste management programme
in place to be executed
according to specifications
in accordance with the ASTM
Waste Management Standards
Methods and Techniques.

Certifications and affiliations

Assiyana is the first company
in (Qatar & Lebanon) to become
a member of the Cleaning
Management Institute, assuring
its clients of its continuous
support and dedication to the
cleaning industry. The company
has also received certification

20CLEAN MIDDLE EAST - QATAR SUPPLEMENT|MAY 2015

from Bureau Veritas (ISO 9001),

which offers assurance of
quality services that conforms
to the highest standards. With
its levels of standards and
audits, this certification pushes
Assiyana to continue aspiring to
reach its standards and keep the
companys clientele satisfied.
Qatar cleaning market
With the economic boom, the
Qatari services market has
evolved exponentially. From the
establishment of five-star hotels
and international chains, to
luxurious property development,
which in turn has encouraged
many international service
providers to penetrate the Qatari
market, all of this is leading to
a more professional service
delivery agenda.
With Qatar being awarded the
2022 World Cup, it is expected
that competition will be at
its best, driving companies
to introduce special services
and cleaning techniques to
various facilities, ranging from
stadiums, to hotels, cruise
ships, transportation facilities,
recreational areas and many
more. This will push service
providers to deliver all the
required services and train
their staff to be able to provide
a state-of-the-art World
Cup in servicing to create an
exceptional event, which the
State of Qatar is promising
to deliver.
www.cleanmiddleeast.ae

Advertorial

Eco Fresh Hygiene:

Where Hygiene Means Perfection

With innovative hygiene solutions, Eco Fresh Hygiene is focusing

on being one of the leading hygiene service companies in the region.

co Fresh Hygiene has been

playing a leading role in the
hygiene industry since its
inception, by offering high quality
products and excellent services
to our customers. In fact, we were
able to associate with the worlds
renowned manufacturers mainly
from Europe for distributing their
hygiene products in the Middle
East. Due to our unmatched
service, quality of products and
professional approach, now Eco
Fresh has become a synonym for
hygiene products in Qatar. As a
result, we are now part of some
of the major and prestigious
projects in Qatar both in the
Public and in Private sectors. Also,
we have added few more products
to our basket to provide our
clients with complete solutions
in the hygiene sector. Moreover,
as a team, Eco Fresh consistently
strives hard to provide the best to
our customers.
Product and services
Eco Fresh Hygiene has
collaborated with leading
manufacturers globally mainly
from Europe and America. We offer
our customers a complete range
of quality products to ensure the
customer satisfaction and care. We
offer a wide range of products and
www.cleanmiddleeast.ae

services like washroom hygiene

products, janitorial products,
non-woven and microfibers, floor
matting, bins/waste receptacles,
cleaning chemicals, etc. Customer
care and quality service are the
core principles of our programme.
Qatar market and company future
Considering the much awaiting
FIFA 2022 World Cup, we expect
more players to come into the
hygiene industry for serving in the
market. Therefore, each and every
firm serving the hygiene sector
is striving to meet its customers
expectations and to improve the
standards. Now, the cleaning
sector has become one of the
most focused businesses in Qatar.
Qatar is expected to increase its
present hotel rooms capacity
to nearly double by 2022 to
accommodate the world-wide
fans of soccer. Eco Fresh
Hygiene is planning and aiming
to be fully equipped to support
the customers increased
demand by keeping adequate
stock and also by leveraging
quality service. Our vision is to
be the most reliable and trusted
professional hygiene distributors
in the region. When it comes to
hygiene, we mean perfection.
MAY 2015|CLEAN MIDDLE EAST - QATAR SUPPLEMENT21

Product Diary
Air Purifier from LG

LG Electronics recently launched its newest air purifier. The effective

Montblanc model employs state-of-the-art air filtration technologies to
rid spaces of invisible air pollutants. Sand dust, formaldehyde, particulate
matter 2.5 (PM2.5), pollen, dust mites and other harmful airborne
contaminants such as sulfur dioxide (SO2) and nitrogen dioxide (NO2) are no
match for LGs comprehensive air purifying solution. The winner of a 2014
Red Dot Design Award and an International Design Excellence Award (IDEA),
the air purifier boasts a unique circular shape that blends in seamlessly into
any environment.
The LG Montblanc air purifier utilises an array of advanced filters the dual
protection filter, which removes large dust particles, hair, pet fur and even
bacteria from the environment; the Allergy HEPA filter powered by 3M Tech
combats particulate matter 2.5 (PM2.5), sand dust, allergens, pollen and
mould; the Triple Care filter then rids the space of formaldehyde (92 percent,
2 hours) within only one hour of operation. It also removes smog-causing
pollutants and reduces the presence of nasty smells. Finally, the Plasmaster
Ionizer sends out over two million ions to sterilise the air; protecting users
against potentially harmful contaminants.
The circular design of the air purifier has an LED smart indicator that makes
it possible for users to check pollution levels at a glance. Moreover, the
device automatically adjusts fan speed and comes equipped with the One
Touch Color filter system. Finally, it has a Low Power Standby mode, which
minimises electricity consumption.

Cleaning & Renishing Handyman Solutions

Lawn & Landscape Pests & Termites

Facilities Services

P.O.Box: 22371, Doha, Qatar

Tel: +974 44322088, Fax: +974 44322025, Mob: +974 77846466
E-mail: infoqatar@assiyana.com - Web: www.assiyana.com

ECO FRESH HYGIENE W.L.L.

INTERNATIONAL PARTNERS

Washroom Hygiene Products Janitorials

Non-Woven and Micro Fibers Floor Matting
Cleaning Machinery Bins & Waste Receptacles
Cleaning Chemicals General Products

ECO FRESH HYGIENE W.L.L.

P.O. Box : 39109, Doha - Qatar. Tel: +974 44719841 / 44719842, Fax: +974 44719839.
E Mail: info@ecofreshhygiene.com - www.ecofreshhygiene.com

P.O. Box 10111, Doha - Qatar.

Tel. +974 4466 5590/4466 5591/4466 5592
Fax +974 4466 5593.
info@rafaleqatar.com
www.rafaleqatar.com

equipemove

Meg System

Cleaning Trolleys

Industrial Cleaning Equipment

Equipe Bike

Concentrated
Detergent
Washing Up
Liquid

Evolution Liquid
Toilet Cleaner &
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Evolution
Toilet Cleaner
Dispenser

"Sole distributor"

Industrial Cleaning Equipment