Professional Documents
Culture Documents
2016 09 19
App 2016 8 19
21 1,813 comScore
PC
2016 09 19
Key Findings
2016 7
2016 7
2016 7
App
2016 09 19
15-24
(Smart TV)
4.7
(Smart TV)
100
Key Findings
MV
2016 7 PC
YouTube
(U) Yahoo TV
2016 7 UV Top6
YouTube (u)
123KUBO (u)
PPS(U) Dailymotion
15-24 25-34
(U) Yahoo TV
comScore
Media Metrix Multi-Platform
PC
Yahoo TV 38.5%
20%
2016 09 19
Key Findings
7.98 9.5
(19.9%)31.04
(51%)
62.65
2016 09 19
()
* 15
*
7.9
108.6
13.1
8.4
58.3
13.4
9.7
253.0
20.2
4.8
135.4
7.1
5.6
281.8
9.2
8.9 (No.2)
291.3 (No.3)
5.1
132.8
8.1
Asia Pacific
709,933
China
489,535
Japan
45,214
India
42,949
Indonesia
13,813
Taiwan
11,252
Vietnam
10,410
Thailand
8,639
79.1%
8.7
415.9
16.7
Philippines
8,263
76.5%
7.5
307.5
13.7
Malaysia
7,916
6.9
260.7
12.2
Hong Kong
3,558
79.0%
8.2
258.6
15.3
Singapore
2,646
82.1%
7.4
264.9
14.0
2016 09 19
82.5%
93.8%
76.3%
52.5%
61.5%
95.6%
56.2%
67.8%
(No.1)
17.9 (No.2)
DesktopcomScore MMXARO2016 07
2016 7 PC
UV Top10
()
12,788
100.0%
111.7
0.8
32.2
18.5
64.3
12,724
99.5%
16.7
0.7
7.3
15.2
34.8
12,532
98.0%
30.5
1.0
10.3
18.5
55.0
(u)
12,532
98.0%
20.7
1.1
8.4
15.7
38.6
(u)
12,251
95.8%
30.7
1.3
14.2
11.1
24.1
12,022
94.0%
32.9 (No.1)
1.6 (No.1)
16.3 (No.1)
11,653
91.1%
32.4
0.8
12.4
11.1
29.0
11,576
90.5%
5.8
0.6
2.5
11.2
26.0
(U)
11,569
90.5%
16.7
1.2
8.2
11.1
22.7
(U)
10,829
84.7%
15.9
1.3
8.0
10.7
21.3
10
10,783
84.3%
35.2
0.8
13.2
9.7
25.8
2016 09 19
DesktopcomScore MMXARO2016 07
47.8%
52.3%
9.9%
39.3%
39.3%
60.7%
60.7%
6.2%
6.1%
13.8%
14.0%
16.3%
16.6%
25.2%
24.4%
32.1%
32.4%
6.5%
6.5%
16.6%
55
45-54
22.6%
35-44
25-34
23.4%
15-24
6-14
2016 7 PC
25-34
23.4%
15-24
25-34
21.1%
6.4%
2016 09 19
DesktopcomScore MMXARO2016 07
App
App
76.2%
82.3%
83.7%
65.3%
57.5%
59.2%
0%
30%
34.1%
24.3%
21.9%
8.2%
9.0%
9.6%
2016
16.0%
13.3%
8.2%
(Smart TV)
54.1%
62.6%
66.3%
27.1%
26.5%
26.3%
App
2015
2014
60%
90%
Base:2016App N=1,709
2015App N=1,996
2014App N=2,658
Aug. 2016
2016
3.5%
4.1%
2.2%
(Smart TV)
0%
20%
2015
2014
40%
60%
80%
Base:2016App N=1,709
2015App N=1,996
2014App N=2,658
Aug. 2016
/ App
2016 09 19
(/)
(Smart TV)
()
105.09
124.54
125.31
21.7% 19.2%
80.74
106.55
79.15
84.73
99.77
50.84
23.2%
26.9%
25.6%
31.7% 24.8%
22.2%
15.1% 17.3%
5.7% 6.8%
2015
2016
22.5%
22.4%
15.2%15.4%
2014
2015
2016
2014
2015
2016
26.5%
33.6%
90
45
26.3%
20.1%
2014
210
150
25.3%
16.8% 22.0%
85.56
19.3% 17.7%
22.9%
23.2% 23.8%
24.2%
75.16
28.8% 28.6%
28.8% 27.6%
2014
100.39
20
5
2015
2016
Aug. 2016
34.72 20
(Smart TV) 125.31 (150
) (
20 )
2016 09 19
40.8%
41.1%
32.5%
37.6%
38.6%
42.5%
37.2%
34.9%
28.5%
32.0%
29.9%
24.7%
27.8%
32.7%
MV
8.2%
20.1%
27.7%
29.4%
32.9%
27.6%
25.9%
2016
2015
25.6%
24.9%
21.4%
0%
10%
20%
30%
2014
40%
50%
Base:2016App N=1,709
2015App N=1,996
2014App N=2,658
Aug. 2016
MV
(-4.9%)
2016 09 19
2016 7 PC
YouTube(U) Yahoo TV*
(U) Dailymotion
UV Top6
()
()
12,022
94.0
35.2
3,507
1.6
291.7
16.3
YouTube
7,870
61.5
34.2
3,120
1.9
396.4
23.8
(U) Yahoo TV
5,781
45.2
37.5
84
1.6
14.6
2.0
(u)
1,712
13.4
34.2
22
1.0
12.8
2.8
(u) PPS
1,561
12.2
32.3
0.5
3.6
1.8
123KUBO
1,190
9.3
30.7
44
0.5
37.1
3.9
(U) Dailymotion
817
6.4
31.9
15
2.0
18.4
5.1
2016 09 19
DesktopcomScore MMXARO2016 07
123KUBO
113
(U) Dailymotion
127
103
100
105
107
113
111
119
45-54
113
35-44
15-24
(u) PPS
100
55
25-34
(u)
(U) Yahoo TV
YouTube
114
103
104
121
104
133
136
131
137
174
154
119
6-14
100
2016 09 19
100
100
100
100
DesktopcomScore MMXARO2016 07
144
(20%)
443
(61.5%)
( PC-Only)
( Mobile-Only )
133
(18.5%)
37
(11.1%)
223
(66.5%)
75
(22.4%)
Dailymotion
27
(9.7%)
193
(68.7%)
60
(21.6%)
( PCMobile Overlapped )
: 719
334
280
* Multi-Platform Media Metrix (PC6)Video Metrix (PC6) Mobile Metrix (Mobile Web + Mobile App18) Mobile Video
* Mobile Metrix App App
2016 09 19
2016 09 19
18.9%
7.16
8.8
9.5
3.2%
6.8%
9.0%
7.9%
4.7%
8.0%
8.9%
6.7%
33.1%
28.3%
12.7%
30.1%
29.7%
21
48.0%
49.2%
16~20
42.0%
11~15
6~10
5
2014
2015
2016
Base:2016App N=1,709
2015App N=1,996
2014App N=2,658
Aug. 2016
7.16 9.5 11
10 (18.9%28.3%) 10
5
2016 09 19
/
19.1%
27.0%
53.9%
18.8%
25.1%
56.1%
17.2%
27.9%
54.9%
2014
2015
2016
Base:2016App N=1,709
2015App N=1,996
2014App N=2,658
Aug. 2016
54.7%
49.9%
53.7%
39.9%
48.5%
48.3%
32.3%
40.7%
32.0%
30.9%
30.7%
39.4%
24.7%
2016
37.3%
27.2%
2015
24.4%
16.4%
2014
23.0%
0%
20%
40%
60%
Base:2016App N=1,709
2015App N=1,996
2014App N=2,658
Aug. 2016
17.2% /
2016 09 19
18.5%
15.5%
18.3%
7.6%
6.2%
7.4%
7.4%
7.9%
5.8%
7.2%
8.4%
6.8%
63.1%
65.7%
64.1%
0%
2016
2015
2014
Base:2016App N=1,709
2015App N=1,996
2014App N=2,658
Aug. 2016
2016 09 19
App
App
7.7%
99
200~299
400
25.3%
6.6%
17.0%
3.1%
6.3%
100~199
300~399
1.3%
1.8%
1.1%
0.6%
31.04/
62.65/
20.6%
20.0%
18.2%
12.7%
49.0%
0%
23.9%
45%
80.1%
90%
Base:2016App N=1,709
Aug. 2016
11.4%
0%
49.0%
10%
20%
30%
40%
50%
Base:2016App N=1,709
Aug. 2016
(80.1%)
31.04 49%
62.65
(23.9%) / (20.6%)
(20%)
2016 09 19
/
10%
2015
()
(105.09)
/ (80.74)
(79.15)
(50.84)
(124.54)
/ (100.39)
(84.73)
(75.16)
7.16
8.8
9.5
19.1%
18.8%
17.2%
2016 09 19
2016
2014
(125.31)
/ (106.55) *
*
(99.77)
(85.56)
15-24
2016 7 YouTube
2016 09 19
906
50.0%
907
50.0%
19
255
14.0%
20-24
166
9.1%
25-29
161
8.9%
30-34
190
10.5%
2016/08/192016/08/21
35-39
207
11.4%
N=1,813
95%,2.23%
201607
40
855
46.1%
854
47.1%
467
25.7%
492
27.2%
(IX Survey)
CyberPanel
2016 09 19
Methodology
comScoreUnified Digital MeasurementTM(UDM)
6IAB
International Spiders and Bots List
Global
PERSON Measurement
Panel
Global
MACHINE Measurement
Census
* comScore(UDM)
unified(U)(u)
2016 09 19
marcom@insightxplorer.com