NIFT(MUMBAI)

Supply Chain
Management
Assignment
LEVIS

Submitted By:
Aakriti Mehrotra
Radhika Bahedia
Tanvi Gupta

AN OVERIEW

LEVIS
Created in 1873, Levi's jeans are the original, authentic jeans. They are the
most widely recognised and often imitated clothing products in the history of
apparel.
Over successive generations, Levi's jeans have captured the attention,
imagination and loyalty of diverse individuals.
As the inventor of the category, the Levi's brand continues to define Jeanswear
with the widest range of products available, from quintessential classics such as
the famous Levi's 501 Original jean, to favourite fits and styles in the Red
Tab and premium collections.
BRAND POSITIONING
Comfort, fit and style
Innovative and trendy
Classic yet modern
Best quality

 Dynamic
Environment friendly
Supply chain management (SCM) is the management of the flow of goods and
services. It includes
the movement and storage of raw materials
work-in-process inventory,
finished goods from point of origin to point of consumption.

STEPS IN SUPPLY CHAIN

PRIMARY DATA RESEARCH

Levis jeans in Delhi NCR region
Outsourcing: SSJS logistics pvt. Ltd.

1. The main procurement of denim and cotton fabrics is done from their partner
"The Pratap Group". They have plant in Ambala (Haryana). The raw material
from that plant is transferred to SSJCs storage house at peera garhi(paschim
vihar- New Delhi) and IMT manesar (Haryana).
2. The basic mode of shipping the material is by road transport.
3. This is done by SSJS logistics pvt ltd.
4. The shipment is tracked via online software and every truck is GPS enabled to
provide real time locations.
5. All the stock is accumulated first to peera garhi and manesar warehouse.
6. Manesar warehouse receives only that much raw material which will be
consumed at factory in IMT Bawal (Haryana).
7. From peera garhi the raw material is then dispatched to Bangalore plant.
8. This is also done through SSJS logistics.
9. The final product in the form of jeans of Levi's and is then delivered to
warehouses of retail outlets via road transport.
10. All the stuff is insured.
11. The accessories used such as zips ,buttons etc. is procured from local quality
vendors.
12. All the raw materials is quality ensured by companies quality engineers. Safety
stock is maintained at both the plants of IMT Bawal and Bangalore.
13. The safety stock ensures the manufacturing of 5000 pieces.
14. The payment is received after average of 10 days via online banking.
15. The empty trucks returning from Bangalore are used by Vitthal transport
(Bangalore ) to deliver its raw materials from Bangalore to Haryana .

Secondary Data Research

Mode of Sourcing:
O Levis works with direct sourcing in INDIA.

O Levis signs a contract with all the supply chain suppliers with a major focus on
sustainability and eco-friendly goods.
O Fibre-more than 95% of all levis products are made with cotton grown in the
U.S., China, India, Pakistan, turkey or one of the many other countries where
cotton is farmed.
O Fabric-once the cotton leaves the fields, it is spun and made into fabric by mills
around the world.
O Levis generally do not purchase fabric directly from the mills, but takes important
steps toward partnering with them in their drive toward sustainability.
Product Suppliers
LEVIS is committed to Responsible Global Sourcing.
LEVIS contract production from manufacturing suppliers that cut, sew, finish and
wash our products.
Hence they build sustainability directly into the contracts.

DISTRIBUTION
Once the garments are ready for shipment , LEVIS distributes them through their
own logistics department.
The INDC is generally the head office at US.26
O SUPPLIERS IN INDIA
1. Alpine Apparels Pvt Ltd Bangalore
2. Ambattur Clothing Company Chennai
3. Aviram Knitters Tripura
4. GO International Tripura
5. BEST Garments Tripura
6. Bombay Rayon Mumbai
7. Casual garments Tripura
8. EXIM Clothing Tripura 27

9. SSGC Pvt. Ltd. Delhi NCR & Bangalore