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ABSTRACT
B. ASWAR LEO (I 111 11 005). The analysis profit of goats marketing
organization at Binamu district, Jeneponto regency. Under Hastang as supervisor
and Sahriadi Kadir as co-supervisor.
The aim of this research is to understand the goats marketing network, to
understand the margin of each marketing organization and the goats marketing
network, and also to understand the profit of each marketing organization and the
goats marketing network. This research was begun since October November
2015 at Binamu distrct, Jeneponto regency. The sampling was conducted using
Slovin method. The data was collected by direct observation and interview. Then,
the data was analyzed descriptively with used quantitative data and qualitative
data. The result of this research showed there are three marketing networks. First,
the breeder the final consumer (Jeneponto). Second, the breeder the
collector seller. And third, the breeder the retailer the main seller final
consumer (Makassar). The organization that had the highest margin is the
collector seller that there is in a second network, in the amount of Rp
355.000/goat and the network that has the highest margin is in a third network
marketing, in the amount of Rp 675.000/goat and the profit of marketing
organization for each goat which is the lowest price Rp 153.151/goat and the
highest Rp 314.205/goat.
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