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empathy

2014. Sep. no.118

7
P.65

7-ELEVEn

Facebook

220

200
www.managertoday.com.tw

CEO

P.110

(Tokuyo Biotech)

P.144

Hypercompetition R ichard A . D 'A veni

maoge1207.taobao.com
maoge1207.taobao.com

Peter Drucker

2014.10.14

E
9:00-16:30

201
930 6,80012,000

www.managertoday.com.tw/edm/2014MAF
02 - 8773 - 9808 323

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10

RESET

EMBA

Yahoo

85C

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Contents

118

2014.9 NO.

Back to Basics

060
062.....

065..... 7

072.....

074.....

076.....

078.....

080.....

082.....

Excel

144.....

HyperCompetition Richard A. D'Aveni

150..... INSEAD Knowledge

MBA@Office

September 2014
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084.....

085.....

086.....

A B

088.....

090.....

4CPI

094.....

096..... Code for Tomorrow

098.....

102.....

104..... Facebook

1
DIAGRAM

048..... 4
050.....
052..... Focus Group
054.....

4
p.050

September 2014
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118

Contents

2014.9 NO.

Sepcial Report

122

124.....

126.....

128..... Step1
130..... Step2
132..... Step3

134.....
135.....
136.....

137.....

138.....
140..... SOP
142.....

Tips

042.....
044.....
045.....
046.....
047.....

Books

056.....

058.....

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118

Contents

2014.9 NO.

Column

014.....

018.....

020.....

022.....

024.....

028.....

106.....

108.....

Ideas Update

032.....THE 21

Associ

033.....GOETHE
Fortune

034.....Entrepreneur

Target Marketing

035.....The Atlantic

036.....Sales and Marketing Management


MIT Sloan Management Review

037.....Mckinsey Quarterly
038.....Inc.
T+D

Focus

110..... CEO

116.....

p.037

p.110

118.....

152.....
158.....

Manager's Life

Elon Musk
I could either watch it happen, or be part of it.

September 2014
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p.152

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11001000
P.038

Quotes of the Month


10

P.096

P.044

P.098

P.136

P.144

September 2014
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Hypercompetition

Tuck School of BusinessRichard A.

D'Aveni

P.144

Key Terms of the Month


12

Nonviolent Communication

Marshall Rosenberg

P.128

Performance Pyramid

Jim Loehr

P.050

Focus Group

Real-time Experience Tracking

P.054

The Dragonfly Effect

Stanford UniversityJennifer Aaker


Andy Smith 44
FocusGrab AttentionEngage
Take Action44
P.048

September 2014
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Editor's Time

10001200

1.

2.

3.

1 2

insight

1/21/21/21/21/21/32

14

September 2014
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maoge1207.taobao.com

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H.T. Jan

Fei-Peng Ho

Katie Chen Mingchi Kuo

John Wang
Liwen Chi
Sander Hsieh
Amy Chang
Yuan Wen
Sarah Wei
Kevin Chen
Angel Ma
Charles Yang
Vivien Wu
Liang Zi Chang
Violet Wang

Zoe Yuan
Tanya Hsu

Anne Liu
Shuyi Teng
Linda Chen
Ming Zhong Sun
Wei Tsu Wong

JV Huang

ChiPing Lai
Shujin Jiang
Meng Jung Wu
Rachel Wu
AiYin Shen
Dita Chang

Jen-Yi Tsai
Newman Ho
Yen-Yi Lin
Chun-Wei Hou

AAMA

Jasmine Lin
Veronica Chou
Natty Chen
Hsiao-Yen Chang
Flosa Chen
Jerry Zhan
Rei Wu
Evonne Yang
Amy Chiu
Stacy Tsai
Joanne Wang
Zoe Hung
Vicky Yeh
Shuang Hua Ko

Joy Lin
Kyle Chen
A-Ru Tsai
Jean Shen

Tracy Hsieh
Jocelyn Wu
Ariel Lee
Tammy Chang
Aier Tsao
Abby Chiu
Nana Chen
Jin Huang

James Huang
Alvin Lee
Urgan Chang

Rebecca Chang
Cindy Lin
Yen Chen Lu

Jennifer Cheng
Bella Liu
Kevin Chen
Kelly Wang
Erita Hsia
Michelle Chin
Milly Hsieh

1029 TEL028773-9808 FAX


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16

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Column

1997

http://blog.pixnet.

net/feipengho

18

September 2014
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10

Ubiquinomics

omni-channel

1.
2.scope economy)

anyone
personalization

3.scale economy)

App

100100

App

20

M N1M1

September 2014
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maoge1207.taobao.com

Column

QR CodeQR Code

EC

E=

O2O

1.
2.big data
3.

4.
5.
6.social commerce

ISBN

O2O

Online to Offline

QR Code

Yahoo!O2O

QR Code

UPC

EANApp

30%Line
60%40%

O2O

1111

350

30%

70%

ubiquity

September 2014
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21

livable
man-made capital

natural capital

human

capital

social capital

22

2012

September 2014
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Column

World City Culture Forum

27

80%

2012

tech city

Cultural Olympiad

home of menswear

V&AVictoria and Albert Museum

J u s t i n e

Simons

September 2014
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23

BCG

Adaptive

Advantage Index

DisneyUnilevelPG

McDonaldGEAmazon

Google

20082010

2012BCG

30

2000 2003 2007

2010

304

24

V U C A

VUCA


volatileuncer tain

September 2014
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45%

36%

20

2011100 MVP

maoge1207.taobao.com
maoge1207.taobao.com


complexambiguous

UVCA1990
2001911

1.

VUCA

2.

VUCA

26

BCG

September 2014
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maoge1207.taobao.com
maoge1207.taobao.com

JT Hsu
BCG

BCG

117P.32

3.

context

e-mail

28

September 2014
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Column

4.

mindset

hypothesis

implications

so what

September 2014
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29

Managers's Health

tokuyoFUJIIRYOKI
SAPTC900 4D10
29

SPA
SPA
4D

SPA

maoge1207.taobao.com
maoge1207.taobao.com

SPA

4D

4D

4D
tokuyo

tokuyo 4D

4D

%

%

."(*$

3D

4D

maoge1207.taobao.com
maoge1207.taobao.com


THE 21

THE 21

19
4

PHP
2014.07

Associ

Monex

at
Offer 100 at 7575100bit

for75

bit for 10075100

32

September 2014
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BP
2014.08

Ideas Update

GOETHE

Keanu C. Reeves
Man Tai Chi


2014.09

Fortune

Big DataFortune

Flatiron Health
Flatiron Health
Google
Flatiron Health 4%
96%

Flatiron Health

2014.07

September 2014
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33

Entrepreneur

Entrepreneur

1.

Barbara Corcoran

2.Zappos
Tony Hsieh
85

2014.08

700
/

Target Marketing

Kraft Foods
First Taste Program

gamification

Target Marketing

34

2014.08

September 2014
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Ideas Update

1 >>
2014.07/08

The Atlantic

The Atlantic

www.managertoday.com.tw/edm/daily

2 >>

Hot!

Top1. LAWSON

The BeatlesJohn

LennonPaul McCartney

Top2.
Top3.
9
Top4.

Top5.

8
Sgt. Pepper's Lonely

Hearts Club Band9The


White Album

www.facebook.com/managertoday

Rolling Stone
/

www.managertoday.com.tw

September 2014
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35


Sales and Marketing Management

7
INSEAD
Roderick Swaab

NBA

2014.08

MIT Sloan Management Review

MIT Sloan Management Review


accelerated innovation

IT

2014

36

September 2014
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Mckinsey Quarterly

Ideas Update

20142

action@managertoday.com.tw

EQ

Q.


Mckinsey Quarterly

Q.

September 2014
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37


Inc.

Dell600
IT
10
Michael Dell
CEOInc.

100

1000

2014.07/08

T+D

Franklin P. Jones


T+D

1.feedbackfeedforward

2014.08

2.DESCdescribe
expressspecify
consequence
3.Give-get-merge-go
give
getmerge
go /

38

September 2014
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40

400010

460

2.

1.

3.10

42

September 2014
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Working Tips

10

September 2014
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43

15

T h e

Pomodoro Technique

Francesco Cirillo

25

1.

3.

multi-tasking

44

2.

September 2014
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Working Tips

10

NEW

30

IQ

Working Memory

3.

4.

1.
7 9

5.

2.

6.

e-mail

NEW IQ /

September 2014
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45

2.

40

Toyota

1.

42

46

3.

September 2014
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Working Tips

3.

1.

2.

September 2014
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47

The Dragonfly Effect

Alexa

Facebook

tag

30003

Social Media

TD Bank

dosell

2011Stanford University

Jennifer Aaker

Andy SmithThe

Youtube

Dragonfly Effect4

NikeRED

444

50

Focus

Coca-Cola
Engage

Ro g e r

Schank

Kive

P&G

48

Grab Attention

Barack Obama

15500

September 2014

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Diagram

Focus

Grab Attention

Humanistic

Personal

Actionable
Testable

Unexpected

Clarity
Happiness

Visual
Visceral

2
4

Engage

Take Action

Tell a story

Easy

Empathize

Fun

Be Authentic

Tailored

Match the media

Open

Take Action

everywun.

Volkswagen

com

66%

September 2014
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maoge1207.taobao.com

49

Performance Pyramid

Jim Loehr

IPS

Ideal Performance State

Performance

1.

co r p o r ate

athlete

oscillation

2.

50

Pyramid

3.

15

4.

15 20

sense of purpose

September 2014

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maoge1207.taobao.com

Diagram

1vs.

10

34

40 50

2014.02

2
Jim Loehr

2014.02

September 2014
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51

Real-time Experience Tracking

Focus Group

RET

beBIT

20%

APP

APP

Real-time

e-mailSNS

Experience Tracking, RET

LineFacebook

3C

52

September 2014

maoge1207.taobao.com
maoge1207.taobao.com

Diagram

P
C

Step2

Step1

Step3

08:00

12:00

18:00
Taipei
Walker

20:00

Step4

APP

http://www.bebit.jp/ http://meshexperience.com/

September 2014
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53

11

1990NASA

2.

NASA

NASA Charles

3.

Pellerin
NASA

4.

44

1.

September 2014

54

NASA

/ /

maoge1207.taobao.com
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Diagram

: NASA

September 2014
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55

workplace bullying

call

56

1.

September 2014

/ / /

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Business Book Review

2.

E l e a n o r

Roosevelt

3.

No one can make you feel inferior

without your consent.

Tamami KATADA

2013122
PHP

ISBN978-4-569-81653-1

September 2014
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57

The Big Issue

Facebook

Carl Frankel
1982

Allen Bromberger

58

Kickstarter

September 2014

/ /

/
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sweat equity

1.

Business Book Review

2.

3.

Allen BrombergerCarl Frankel

20
Perlman & Perlman
30

2014 88

ISBN9789571359946

September 2014
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59

7
/

60

September 2014
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072

084

094

074

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096

Code for Tomorrow


076

086

078

088

080

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September
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61

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September 2014
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350

Nate Silver

100%

Google

2011

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40%

75

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September 2014
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02-87715326 ()
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02-87716326 (09:00-12:0013:30-17:00)

02-8771-6326 9:00-12:0013:30-17:00
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September 2014
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September 2014
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101

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September 2014

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September 2014
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103

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September 2014
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105

Column

20

William James


Moneyball

Brad Pitt

e-mail

Billy Beane

Facebook

Yale University

2018

106

Dale Carnegie

September 2014
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maoge1207.taobao.com
maoge1207.taobao.com

Column

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Richard Saul

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108

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September 2014
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maoge1207.taobao.com

ignorant

maoge1207.taobao.com
maoge1207.taobao.com


CEO

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September 2014

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CEO Interview

28 2002
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September 2014
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111


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Panasonic

112

September 2014
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maoge1207.taobao.com

CEO Interview

OEM

2013

brainstorm

September 2014
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113


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114

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September 2014
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maoge1207.taobao.com

CEO Interview

Q28

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DOs

DON'Ts

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1.

2.

2.

September 2014
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115

Relationship Care

12

68

the world's most respected service brand

68

52013

116

September 2014

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People

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September 2014
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117

10

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September 2014

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September 2014
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119

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September 2014
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260

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September 2014
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121

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Special Report

122

September 2014

maoge1207.taobao.com
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128 Step1

130 Step2

132 Step3

134

135

136

137

138

140
SOP
142

126

September 2014
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123

Special Report

Patricia Moore1979

Raymond

Loewy

Roman Krznaric

85

Nelson Mandela

100

Apple

Steve JobsiPhone

585

124

September 2014

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6
Empathy Map
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1.
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3.
4.
4

1.

2.

3.

5.

6.

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http://powerpoint.twhttp://www.xplane.com/Keynote

Arthur Ciaramicoli

September 2014
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125

Special Report

NGH

Michael Porter

126

September 2014

/
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1.

2.

3.

September 2014
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127

Special Report

Step1

Arthur Ciaramicoli

1.

N o n v i o l e n t C o m m u n i c a t i o n M a r s h a l l
Rosenberg

128

September 2014

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2.

3.

1000

OK

Mark Goulston

FTD

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September 2014
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129

Special Report

Step2

Da le

Arthur Ciaramicoli

Carnegie

1.

130

September 2014

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2.

Mark Goulston

3.

4.

September 2014
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131

Special Report

Step3

Arthur Ciaramicoli

Mark Goulston6

5
6

1.

Dale

Carnegie

132

September 2014

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maoge1207.taobao.com

2.

FacebookSheryl Sandberg

3.

4.

September 2014
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133

Special Report

Marilyn Suttle

134

September 2014

maoge1207.taobao.com
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a
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maoge1207.taobao.com
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September 2014

135

Special Report

r
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n
d

10

Dale Carnegie

136

William McKinley

1896

September 2014

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maoge1207.taobao.com
maoge1207.taobao.com

September 2014

137

Special Report

138

September 2014

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1996
14

365

10

10

September 2014
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139

Special Report

1930

Jack

S O PSt a nda rd

Operation Procedure

Jack

140

September 2014

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1930

SOP

September 2014
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141

Special Report

Edward

Kennedy

KPMG

Eugene OKelly

142

September 2014

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UCSF

September 2014
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143

Hypercompetition

3 5

8ZWNM[[WZ8ZWTM

Richard A. D'Aveni
Tuck School of BusinessHypercompetition

201350Thinkers5017

144

September 2014

/ Tuck School of Business at Dartmouth


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Business Thinker

Michael PorterStrategic Positioning


Gary HamelC.K. Prahalad

Resource-Based Theory

1990
Tuck School of

BusinessRichard A. D'Aveni

IBM General Motors

Corporation

section

7S
5

Hypercompetition

September 2014
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145

McKinsey & Company7S (McKinsey

7S ModelStructureStrategySystemStyle
SkillStaffSuperordinate Goals7

7S
3

1.Stakeholder Focus
2.Strategic Soothsaying

3.Speed
4.SurpriseIBM
DellIBM
3

5.Shifting the Rule


6.Signalstrategic intent
7.Simultaneous or Sequential Thrust

section

ACape CodCNN

CIACentral Intelligence Agency

146

September 2014
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Business Thinker

A1994

A
sequencing20

section

1.Containment

2.Shape
3.Absorb

4.Neutralization

5.Annulment

Sphere of Influence

September 2014
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147

vital interest
knock-on effect
buffer zone

pivotal zone

forward position

Mexican Standoff

section

2000

Alice in WonderlandRed

Queen
(The Red Queen Effect )

Qdeterioration

A3

148

September 2014
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Business Thinker

RyanairSouthwest Airlines

proliferation

Q
escalation

Wal mar t

Q
evaporation

124

12
Stuart CrainerDes Dearlove

20147

September 2014
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149


INSEAD

introspectionreflection

doing nothing

e-mail

busyness

dopamine

connections

e-mail500

e-mail

150

September 2014

boredom

/ Manfred Kets De Vries /

maoge1207.taobao.com
maoge1207.taobao.com

INSEAD Knowledge

Doing Nothing and

Nothing To Do: The Hidden Value of Empty


Time and Boredom

liminal space

reactiveoriginal

psychological burnout

This article is republished courtesy of INSEAD Knowledge (http://knowledge.insead.edu). Copyright INSEAD 2014

maoge1207.taobao.com
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September 2014

151


INSEAD
3
1.
2.

3. 8

Yesterday

3MPixarGoogleTwitter

Facebook

disconnected time

mindfulness meditation

to-do list

Giorgio Vasari

152

o u t

o f n o w h e r e

Archimedes

Lincolnshire garden

The Importance of Doing

Beatles

NothingManfred Kets De VriesINSEAD

Paul McCartney

September 2014
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154

September 2014

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September 2014
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155

1.

2.

3.

156

September 2014
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maoge1207.taobao.com

maoge1207.taobao.com
maoge1207.taobao.com

Elon Musk

I could either watch it


happen, or be part of it.

Elon Musk1971-SpaceX
PayPalTesla Motors
SolarCity
Tesla Roadster

You want to be extra rigorous about making the best possible thing
you can. )inG everything thats wrong with it anG x it.

extrarigorousthe best you can

Really, the only thing that makes sense is to strive for greater
collective enlightenment.

strive for enlightenment

If you're trying to create a company, it's like baking a cake. You


have to have all the ingredients in the right proportion.

have tohave

158

September 2014

/ Top Photo
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