Leadership Communication, 4th edition by Deborah J.

Barrett

Leadership Presentations

Lectures Based on
Leadership Communication, 4th edition
By Deborah J. Barrett, Ph.D.
2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Chapter 6 - 2

The Three Ps of Oral Presentations

Plan
Determine

strategy
Analyze

audience
Select medium/

delivery method

Prepare

Present

Develop content

Set up

Test the flow/logic

Deliver

Edit/proofread

Handle Q&As

Master content

Assess results

Establish logical Practice

structure

2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Plan

Prepare

Chapter 6 - 3

Present

2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Chapter 6 - 4

Determine Communication Strategy

Communicator

Purpose

Timing
Messages
Media/forum
Audiences

2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Chapter 6 - 5

Analyze the Audience

1. Who is the primary and secondary audience
for this presentation?
2. What is your purpose with this audience?
3. What do they know,
expect, and feel?
4. What is their motivation?
5. What do you expect the
audience to do and to
feel based on the
presentation?
2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Chapter 5 - 6

Select the Medium and Delivery Method

Stand-up
extemporaneous
Without visual
With visuals
Using flip charts
or white boards
Webcast/Webinar
Video or phone
conferencing
Round-table
discussions
Team presentations
2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Chapter 6 - 7

Whenever Possibly Use

Extemporaneous Delivery
Characteristics
Most difficult and most
effective form of
presentations
Requires a lot of
preparation
Advantages
Allows you to maintain eye contact
Permits adjustments to audience
Helps you to appear confident and knowledgeable
2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Chapter 6 - 8

Selecting Round-Table Presentation Format

Encourages an informal,
interactive discussion
Builds consensus and can be
used to gain agreement
Surfaces and resolves issues
Allows the checking of facts or
identifies sources of missing facts
Accommodates providing a lot of information
in a short amount of time if facilitated effectively
2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Chapter 6 - 9

Delivering a Round-Table Presentation

Hand out the presentation before you start
Direct your audience to the specific page
State the major message of the exhibit
Explain any legends or symbols
Guide the audience through complex exhibits
Provide transition before turning page

2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Chapter 6 - 10

Delivering a Round-table
Presentation (continued)
Establish eye contact with your audience
Be flexible and responsive to the discussion
Give your audience time to skim the page
Be alert to the audiences body language

2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Chapter 6 - 11

Presenting Effectively as a Team

Clearly determine roles before presenting
Use a very tight, logical structure
Introduce each speaker and topic
Provide strong transition from speaker to speaker
Watch time carefully
Work out a method for handling Q&A
Check presentation space
Practice as a team
2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Chapter 6 - 12

Planning Webcasts and Webinars

Select the platform with the features you need:
Audio
Video
Document sharing
Chatting
Polling
Recording
Annotating
Master the technology
Draft help ahead of time
for managing the chat room and the technology
Allow extra time, at least 30 minutes, to set up
and test the environment and equipment
Practice, practice, practice
2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Chapter 6 - 13

Guidelines for Presenting Webcasts

Use a multi-climax approach with simple but
interesting visuals
If possible, share the stage so that audience
hears more than one voice
Speak with energy; do not to talk too fast or
too slow
Smile and stand even if your audience cannot
see you since it will make your voice more
animated and make you sound more energetic
Also pronounce words clearly and eliminate
all fillers, such as uh, you know, or like

2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Chapter 6 - 14

Guidelines for Presenting Webcasts

When the Audience Can See You
Establish pleasant, professional
backdrop, surroundings with good
lighting and no clutter.
Smile and be animated but not too
much since movements are
exaggerated.
Use gestures but not too many.
Try to capture the feeling of being
in the same room and talking
across a table.
Sit up straight and slightly forward
in your chair.
Maintain comfortable eye contact for
you and them.
2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Chapter 6 - 15

Organize and Establish a

Logical Structure
Select the best structure for topic and audience
Use the pyramid to help in grouping topics and
testing the structures logic
Create a story board to facilitate developing the
content for each grouping
Test the structure by seeing if you can tell the
story in a sentence or on one slide
Complete the development of each section once
the overall structure seems logical

2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Plan

Prepare

Chapter 5 - 16

Present

2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Chapter 6 - 17

Audience Attention is Greatest at the

Beginning and at the End
Highest

Q&A

Audience
Attention

Lowest
Beginning

End

2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Chapter 6 - 18

Effective Introduction C P F

1. Context the setting, the frame

2. Purpose why are we here

3. Foreshadowing what is coming

2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Chapter 6 - 19

Effective Introduction
Arouses the audiences interest
Reviews context for presentation
Establishes your credibility and competence
Creates a rapport
Announces the subject and lists topics
Should not contain an apology
Starts quickly and gets to the point

2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Chapter 6 - 20

Creating an Effective Agenda Slide

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in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Chapter 6 - 21

Effective Body Content

Is concise and specifically focused
Follows your outline and does not drift off course
Covers only what needs to be covered
Balances the general with the specific
Emphasizes what you can do for your audience
Does not contain anything to which the audience
can say, So what?

2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Chapter 6 - 22

Concluding Effectively
Summarize by going back over main points
before the Q&A
Make a recommendation or repeat it
Do not stop abruptly with the statement,
Thats all.
Emphasize main message with a brief
statement after the Q&A

2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Chapter 6 - 23

Practicing
Go through your presentation at least twice
Try to recreate the speaking situation
Practice in the same room if possible
Try to practice at least once in front of a mirror
Time your presentation at least twice
Organize your presentation to allow lastminute adjustments
Be prepared, be flexible, and anticipate the
unexpected
2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Plan

Prepare

Chapter 6 - 24

Present

2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Chapter 6 - 25

Presenting with Confidence

Use appropriate eye contact, facial
expressions, and body language
Avoid common body language
problems
Use an effective speaking style
Deliver effectively with
visual aids
Manage the Q&A
Achieve a positive ethos
2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Chapter 6 - 26

Using Effective Body Language

Move out beyond the podium
if possible
Focus your energy
Maintain a comfortable,
relaxed stance appropriate
to the situation
Keep your body positioned
facing your audience (never
turn your back)
Demonstrate your message
with gestures
2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Chapter 6 - 27

Avoiding Common Body

Language Problems
1.

Slouching or assuming other informal stance

2.

Leaning to one side or the other

3.

Pacing up and down or around the room too much

4. Clasping hands in
front or behind
5. Standing with hands
on hips

2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Chapter 6 - 28

Avoiding Common Body Language

Problems (continued)
6.

Gripping the podium

7.

Gesturing too much, too little, or when not

appropriate

8.

Fidgeting with keys, rings, pens, pointer, etc.

9.

Rocking or shifting your feet

10. Leaning on the lectern or sitting on the table

2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Chapter 6 - 29

Using an Effective Speaking Style

Use appropriate volume for setting
Articulate clearly
Pronounce each word correctly
Correctly place accents
Vary your rhythm appropriately
Eliminate the uhs, likes,
and similar fillers

2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Chapter 6 - 30

Delivering Effectively with Visual Aids

Check equipment and room in
advance if possible

No, No, No

Introduce visuals before you

show them
Avoid blocking the audiences
view or allowing projector light
to hit your face
Look at your audience, not
back at the screen
Do not gesture or point to
the screen; highlight
graphically or verbally tell
audience where to look

Avoid
turning
back on
audience,
gesturing
at screen,
or using
pointers

2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Chapter 6 - 31

Handling Q&As
Anticipate likely questions in advance
Plan who will answer them (in a team)
Announce timing of questions before speaking
Listen very carefully to the question
Repeat the question
Keep your answer short and simple
Avoid dialogue with a single questioner
After answering the last question, conclude
by repeating your main message
2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Leadership Communication, 4th edition by Deborah J. Barrett

Chapter 6 - 32

In Summary: Achieving a Positive Ethos

The best ways to project a positive ethos:
Believe in what you are saying
Be prepared
Create and maintain a rapport
Adopt a secure stance
Use comfortable gestures
Adjust pacing based on
audience response
Establish and maintain eye
contact, if appropriate for the culture
2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.