Final

Introduction
In the beginning, cupcakes were sometimes called "number"

cakes, because they were easy to remember by the measurements of
ingredients it took to create them: One cup of butter, two cups
of sugar, three cups of flour, four eggs, one cup of milk, and
one spoonful of soda. Clearly, cupcakes today have expand to a
wide
variety
of
ingredients,
measurements,
shapes,
and
decorations - but this was one of the first recipes for making
what we know today as cupcakes.
Everybody loves cupcakes. Cupcakes are one of the most
delicious snacks. However, not all of people know the importance
of it. Cupcakes are now used by many people to represent many
things.
There are a lot of couples in the world use cupcakes to
represent their loves to their partners. Sometimes, girls bake
special cupcakes for their boyfriends to make them happy. Many
people think that cupcakes represent love and care.
Cupcakes may be topped with frosting or other cake
decoration. They are quite easy to prepare, they are very easy to
have tasted, look also very sweet that tastes even wonderful and
can be decorated very artistically to match each and every theme
of the event. In fact it now becomes so much popular among the
common people due to its wonderful taste and truly innovative
design. They may be filled with frosting or pastry cream.
Elaborately decorated cupcakes may be made for special occasions.
Cupcakes have been there all around the people for a long
time, though now it has reappeared in the world now. This can be
owing to the fact that they are very much simple to make, appeal
to people of every age and also can be decorated in several ways
that can make them highly versatile.
Description of the Business

H.E.A.R.T CUPCAKES will concentrate on producing quality and
innovative
designed
cupcakes
as
its
product
and
will
ensure
excellence and satisfaction in all the products that will offer

to the customers. Most of the time when people think of cupcakes,
they probably think of a fun alternative to a birthday cake and
sometimes a surprised gift to a special someone. This can be
owing to the fact that they are very much simple to make. Simple,
but
with
its
wonderful
taste
and
innovative
designs,
people
started to love it. And one of the reasons is that, cupcakes are
not just an ordinary food, but it has a deeper meaning why many
people use cupcakes for many things. That is why, the proponents
decided to name the business HEART CUPCAKES because HEART means
love,
probably
people
feel
Happiness
when
they
Eat
an
Artistically designed cupcakes and feel the love in its Real

Taste.
H.E.A.R.T Cupcakes aims to give Happiness and Excitement to
every customer by providing them Affordability and will deliver
the product in Right Time to avoid cancelling of orders.
The proponents of H.E.A.R.T Cupcakes will offer the product

directly to the customers, and willing to cater some special
occasion.
BUSINESS PROFILE
Business Name
Business Address:
Nature of Business
Form of Ownership
Proponents
:
:
:
H.E.A.R.T Cupcakes
Stall #9 of University Food Court
of Cagayan State University,
Andrews Campus Tuguegarao City
Pastries Production
General Partnership
Angela Cubacub
Rowena N. Banggayan
GenovevaBatang
Gerald Paul P. Erro
RemielynDaquiag
PrestenePagunuran
Jamaica Allaysa
RonilynBalisi
Bernalyn B. Liscenia
Levie Lopez
Mark Dela Cruz
Genaro Victor Requezo
Jamaica Dumaliang
Mildred Nicolas
Roselle A. Biggayan
Novalyn Alonzo
Antonino A. Avila Jr
Alfredo Allayban
Charlene Durian
ChristianBulan
AlvinTelan
EXECUTIVE SUMMARY
H.E.A.R.T cupcakes will be the first to produce art cupcakes
in Cagayan State University, Andrews Campus.
H.E.A.R.T Cupcakes considers the students of the University
who currently total to 13,200. University employees will also be
considering as supplemental or additional customers of the
business.
H.E.A.R.T Cupcakes shall be offering a single serving of
standard size cupcakes and will be sold at a price of ten pesos
(Php.10.00) with different kinds of designs.
To create awareness of the products, the business will use
flyers and signage. The promotional message will be centered on
establishing the product as ARTISTICLY DELICIOUS as the business
is offering product that is really appealing to the customers.
H.E.A.R.T Cupcakes will be located in an area measuring 9 x
4 meter square occupy stall No.9 of the Cagayan State UniversityAndrews Campus Food court. The location was selected as it is
strategically located near the initial target market. Locating
the business within the campus would also be of great help for
the management to do their function as they are also student at
the same time.
The business will start serving its customers as early as
9:00 in the morning and will close by 5:00 in the evening. The
business will be open during weekdays only to coincide with the
schedule of the classes of the students and the employees. The
business targets to prepare a minimum of 80 cupcakes per day. The
business will be requiring 3 proponents who shall be tasked in
maintaining the cleanliness and order in the store and also in
attending to the needs of the customers.
The business will be organized as a partnership composed
initially of BS Entrepreneurship students of Cagayan state
University. The partners will make all the decisions and shall be
responsible in the operation of the business. Profits and losses
will be distributed in accordance with amount of capital
contribution invested.
H.E.A.R.T cupcakes will require an initial capitalization of

one hundred thousand pesos (Php. 100,000.00) which shall be used
in the purchase of initial inventories for the business,
equipment and other things needed for the business to operate
effectively. The funding will coming from the 21 proponents who
shall each be contributing Php.4, 761.9.00 with the balance
source out from invested investor.
Vision
HeArt Cupcakes shall be recognized as the best provider of

delicious and artistic cupcakes within Region 2
Mission
H.E.A.R.T Cupcakes shall engage developmental research to be

able to come up with delicious and artistic cupcakes that best
addresses the changing needs and demands of the customers.
Objectives
H.E.A.R.T Cupcakes shall establish itself as a
manufacturer of quality Art Cupcakes within the region.
trusted
The proponents shall be able to accomplish this through the

following specific objectives:
Develop 1 flavor or viand of art cupcakes per month.

Foster
excellent
working
relationship
with
all
proponents and ensure quality relations with customers.
Generate 40% of ROI within 7 months of operations.
I. MARKETING ASPECT
6
Market Research
To be able to better understand the market dynamics, there
is a need for the proponents to conduct market research.
This
enabled them to determine whether or not the business would be
viable. Further market research provided them with a guide as to
what strategies could be best utilized in the conduct of the
business.
Gathering secondary information was first done by the
proponents.
This involved getting the population of Cagayan
State University-Andrews Campus for the period 2011-2014. The
enrollment for the aforementioned period was used by the
proponents in forecasting the population for the next three
years.
To collect additional data about the respondents, the
proponents prepared a questionnaire. This questionnaire enabled
them to zero in on a particular segment of the market based on
their demographic and buying behavior characteristics.
The Slovins Formula was used in determining the sample size
for the study:
n = N/(1+Ne2)
n = 13200/(1+13200/0.052)
n= 388.23 or 388
The respondents floated a total of 388 questionnaires.
This is deemed to be favorable as it is more than sufficient for
them to get a result that is more than 95% accurate.
The proponents distributed the questionnaires to the
students of Cagayan State University-Andrews Campus. To ensure
high
retrieval
ratings,
the
proponents
collected
the
questionnaires immediately after the proponents have answered
them.
The data collected using these questionnaires enabled the
business to come up with a picture of the market condition and
situation. The proponents segmented the target market according
to their purchasing power and purchasing behavior to come up with
a small segmented target market.
7
Careful segmentation analysis revealed that the

market to be equal to 19.33% Percent of the population.
target
Demand Analysis
Population Growth Rate- 1.10%
(Pop. Of 2012- Pop of 2011/Pop of 2011*100)
11982-10889/10889*100= 10%
Population 2552
(Target market /total floated questionnaire *CSU population 2014)
(75/388*13200)
Table 1
Year
Pop. Data
2,552
Per capita
Consumption
80
Total Demand
Consumption
204,124
2014
2015
2016
2017
2,807
81
227,006
3,087
82
252,204
3,396
83
280,198
Supply Analysis
Assumption: Supply will increase by 1.10% pcs per annum.
Table 2: Supply Analysis
Year
2014
2015
2016
2017
# of
cupcakes
produce
per day
80
81
82
83
days of
operation
Total supply
130
240
240
240
10,400
19,411
19,605
19,801
Table 3: Demand- Supply analysis

Market Share
8
Year
2014
2015
2016
2017
Total Supply
10,400
19,411
19,605
19,801
Total Demand
204,124
227,006
252,204
280,198
Market share
5.09%
8.55%
7.77%
7.07%
SALES BUDGET
Schedule 1
Month
January
February
March
April
May
June
July
August
Septembe
r
October
November
December
Production
/month
1,600.00
1,600.00
1,600.00
1,600.00
1,600.00
1,600.00
1,600.00
1,600.00
1,600.00
1,600.00
1,600.00
1,600.00
Total
2014
2015
2016
2017
8,000.00
16,000.00
16,000.00
17,600.00
17,600.00
17,600.00
17,600.00
17,600.00
17,600.00
17,600.00
17,600.00
19,360
19,360
19,360
19,360
19,360
19,360
19,360
19,360
21,296
212,960
212,960
212,960
212,960
212,960
212,960
212,960
16,000.00
17,600.00
19,360
212,960
16,000.00
16,000.00
16,000.00
104,000.0
0
17,600.00
17,600.00
17,600.00
211,200.0
0
19,360
19,360
19,360
212,960
212,960
212,960
232,320
255,552
Note:
1. The unit price for standard size of art cupcakes is 10 pesos
per piece.
2. Sales in unit for art cupcakes per piece will increase by
1.10% per annum.
3. The first year of operation will cover 7 months only, beg.
June December 2014.
Target Market:
H.E.A.R.T Cupcakes on its start- up stage would be

targeting the students of Cagayan State University Andrews
Campus, Tuguegarao City. Particularly male and female,
single who receive a weekly allowance amounting to 500.00
pesos. Students who eat cupcakes once a week and within 1523 ages group who appreciate delicious and healthy food.
As a supplemental customer H.E.A.R.T cupcakes consider
the employees of Cagayan State University who eats cupcakes.
Competitors
The H.E.A.R.T Cupcakes considers the following as its
competitors:
Natans bakeshop located at Bagay road Tuguegarao City.

It offers a wide variety of products at an affordable
price. However the sanitation has been questioned for
quite some time already.
Julies Bakeshop is a franchise business. It has 3

franchises in Tuguegarao City. It also offers a wide
variety of products at an affordable price. However the
convenient on the place is not satisfactory due to the
small spaces provided.
Crown Bakeshop located at Centro 6 Tuguegarao City. It

offers a wide variety of pastries at an affordable
price also. However the space is not that wide to
accommodate the entire customer especially customers
who want to eat the pastries at the shop.
Marketing Objectives
To produce artistic and delicious cupcakes.
10
Product
H.E.A.R.T cupcake is a small cake that is good for one

person which is usually baked in muffins tin pan.
A standard size of art cupcakes has ingredients such as
butter, sugar, eggs, flour, and flavorings. Unlike the usual
cupcakes which is plain and simple. Art cupcakes is design
11
creatively which will be like by everyone because of its toping

of frosting and decoration like sprinkles and different cakes
design
Individually, art cupcake has cases/liners for more sanitary
option when cupcakes are being passed from hand to hand.
Business Logo:
Price
12
A standard size of art cupcakes will cost 10 pesos per

piece.
The proponents considered the cost of production and cost of
operation plus the desired markup rate.
Total cost per unit = 2.4

Selling Expense = 0.50
Total Cost of Production = 2.82
Desired markup rate= 42.8 %
Note: The mark up percentage is based on the total cost of
production per unit to achieve the objectives and forecasted
sale.
Distribution Channel
The proposed business will be located at Stall #9 of

the University Food court of Cagayan State University
Andrews Campus, Tuguegarao City. To be near in its target
market and to have direct interaction within the students
and for their convenient also, it will also make management
easier for the proponents as they are also students in
aforementioned University.
Promotions
To create awareness among the students of the existence
of the business H.E.A.R.T Cupcakes will be using various
promotional strategies.
Stall view and signage: this will attract the attention
of the customer. The name of the Business will be print
13
artistically in front of the stall and the stall will be

design creatively.
Flyers: During the introduction of the business, flyers
would be distributed to the target market. The flyers would
contain the name of the business, the product, the location
as well as the price. The measure of the flyers would be
measuring 4.28 inches by 6.5 inches.
H.E.A.R.T Cupcakes
Artisticly Delicious
10 pesos only!
Located at stall #9, Cagayan State University Food court
Word of the mouth: one of the powerful strategies that incur
no charges. The customer will be the one to spread about the
product.
Online selling will also be used to cater large number of
customer, they will order online and it will be deliver to
the customer.
14
II. Organizational Plan
Legal Form of the Business

The type of the business that the proponents are going to
organize is a General Partnership. General Partnership is a
business owned by two or person that binds together to contribute
money, property and industry to a common fund with an intention
of dividing the profits among themselves. The business will be
owned by 21 proponents with an objective of gaining profit
ORGANIZATIONAL CHART
15
Angela Cubacub
Store Manager
Ronilyn Balisi
Finance Officer
Genoveva Batang
Bookeeper
Mark Martin Dela Cruz

Marketing Officer
Rosellle Bigyayan
Jamaica Dumaliang
Charlene Durian
Alfredo Allayban
Sales Gays
Mildred Nicolas
Novalyn Alonzo
Cashierr
Rowenna Banggayan
Production Officer
Prestine Marie Pagunuran

Operation Officer
levie lopez
Remielyn Daquioag
Bernalyn Licenia
Jamaica Allaysa
Production Staf
Christian Bulan
Maintenance head
Gerald Paul Erro

Antonino Avila
Genaro Vitor Requezo
Alvin Telan
Maintenance Staf
JOB DESCRIPTION
Store Manager (Angela Cubacub)
In charge in managing the business
Conduct regular meetings.
The one who scheduled and assign employees task. She
maintained store staff by counseling and disciplining
employees.
Monitors and keeps track of the daily operations of the
business.
Determines the marketing strategy by reviewing operation and
financial statements and sales record.
Finance Officer (Ronilyn Balisi)
Responsible for the handling of capital of the business
16
Evaluate data pertaining to costs in order to plan budgets.

Oversee the flow of cash.
Compilation of budgets, cash-flow forecast and financial
management reports.
Bookeeper (GenovevaBatang )
Keep tracks on record, transaction records of the business
Maintain the records.
Balancing the accounts and prepare records.
Cashier ( Mildred Nicolas and Novalyn Alonzo)
Receive payments from customers, sorting and counting of
cash.
Making records on cash-in and cash-out flows.
Count money in cash drawers at the beginning of shifts to
ensure that amounts are correct and that there is adequate
change.
Calculate total payments received during a time period, and
reconcile this with total sales.
Sort, count, and wrap currency and coins.
Maintains sufficient of change in cash drawer.
Marketing Officer (Mark Dela Cruz)

Responsible for promotional strategies of the business
Includes responsibilities on selecting, ordering and
purchasing materials.
Researches for new products to be offered.
Preparing, planning and project managing the publication of
all publicity material to maximize product promotion.
Sales Gays (Roselle Biggayan,Jamaica Dumaliang, Charlene Durian

and Alfredo Allayban)
17
Practices good interpersonal relations, courtesy, a positive

attitude towards customers and co-workers and greet
customers.
She resolves customer order problems and complaints and
suggests selections that meet customer needs.
Production Officer (Rowena Bangayan)
Ensures all items for production are prepared.
Record data of units that has been produced.
And displaying finished products to display cases.
Maintained quality services by establishing and enforcing
organization standards.
Operation Officer (Prestene Pagunuran)
Responsible for the opening and closing of the business also
with the supposed activities of the business
Report irregularities, damages, loss of property and safety
concerns promptly to the store manager.
Maintenance Head ( Christian Bulan)
Inspect the sanitation and maintenance of the business.
Maintenance Staff (Gerald Paul Erro,Antonino Avila, Genaro

Victor Requezo, Alvin Telan)
In-charge in the sanitation and maintenance.
Perform repair and maintenance tasks such as painting;
maintains the cleanliness of the area of production and
assisting set ups
18
III. OPERATIONAL PLAN

DESIGN LAYOUT
19
Vicinity Map
20
The Star represents the location of H.E.A.R.T cupcakes, stall #9

on the University food court.
PRE-OPERATIONAL ACTIVITIES AND EXPENSES
21
H.E.A.R.T Cupcakes have twenty two (21) proponents,

each contributed 4,762 with a total of Php.100,000
Table 6
Printed questionnaire
Renovation of the stall
(paint, brush, wood)
Total Pre-operational activities and expenses
804.00
3000
3804.00
H.E.A.R.T Cupcakes
Schedule 1.A List of Tools
Quantity
60
4
3
3
2
4
4
2
2
2
1
2
1
1
1
3
6
20
1
2
2
2
4
16
1
1
price per unit

18.00
85.00
85.00
150.00
350.00
150.00
10.00
25.00
10.00
50.00
90.00
420.00
5,000.00
20,000.00
1,500.00
30.00
10.00
20.00
10,000.00
50.00
80.00
50.00
200.00
150.00
200.00
950.00
total amount
Table 5.HeArt Cupcakes Gantt chart

A
22
Total amount
1,080.00
340.00
255.00
450.00
700.00
600.00
40.00
50.00
20.00
100.00
90.00
840.00
5,000.00
20,000.00
1,500.00
90.00
60.00
400.00
10,000.00
100.00
160.00
100.00
800.00
2,400.00
200.00
950.00
46,325.00
C
D
E
F
G
H
I
A-Identification of Business idea (April 16-22, 2014)

B- Selection of Business Idea (April 23-27, 2014)C- Preparation
and formulation of Business Plan (April 28-May 10, 2014)
D- Collection of contribution (May 05- 28, 2014)
E- Baking Workshop (May 05-20, 2014)
F- Renovation of Stall (May 29-june 03, 2014)
G- Securing of Business Permit (May 29- June 06, 2014)
H- Acquisition of materials that are needed for operation (June
01-06, 2014)
I- Business operation (June 15- February 2014)
Acquisition flow Chart

23
identify the
materials needed
look and
select
suppliers with high
quality products
Negotiate with
Suppliers
Make orders
purchase
Before the operation of the business, HeArt Cupcakes will

identify the materials needed to purchase. After knowing HeArt
Cupcakes will look and select for suppliers who sells high
quality products then negotiate to the selected suppliers make
orders and purchased.
Production Process
24
stir
and mix
mix
stir and
together
(all
together (all
purpose flour,
flour,
purpose
butter,
butter, milk,
milk,
baking
powder,
baking powder,
eggs,
eggs,
confesionate
confesionate
sugar,
vanilla,
sugar, vanilla,
chocolate
chocolate powder)
powder)
prepare
prepare the
the
cupcake
molder
cupcake molder
and
and liners
liners
pre
the oven
oven
pre heat
heat the
put
the moxture
moxture
put the
in
the molders
molders
in the
with
cupcakeliners
with cupcakeliners
place
place the
the now
now the
the
molders with
with
molders
mixtures
in the
the
mixtures in
oven
oven wait
wait for
for 151520
20 mins.
mins.
pprepare
the icing
pprepare the
icing
while waiting
waiting for
for
while
the
cupcakes
the cupcakes to
to
cook
cook
when
when the
the
cupcakes is
cook,
cupcakes
is cook,
remove
it from
from
remove it
the
molder
the molder
Ingredients:
All-purpose flour 150g
Baking powder 20g
Butter 60g
Sugar cup
Milk condense 150 ml
Vanilla 1 tsp
Chocolate powder 1 cup
Icing sugar
Food coloring
1. Prepare all the ingredients
2. Stir all the powder ingredients
3. Mix together the stir all-purpose flour, baking powder,
chocolate powder, sugar, vanilla, milk and butter
4. Pre heat the oven
5. Prepare the molder with cupcakes liner.
6. Put the mixtures to the molder and put to oven for 15-20
minutes.
7. When cook remove the cupcake to the molder
8. Prepare the icing
9. Design the cupcake
IV.FINANCIAL PLAN
25
design
your
design your
cupcake
cupcake
Schedule 2
Production Budget
BudgetedSalesinunits
2014
104,000
104,000
1,040
2015
211,200
22,160
233,360
2,334
102,960
231,026
add:Desiredbeginning
inventory
TotalNeeds
Less:endinginventory
RequiredProduction
Note
1.Itisassumethatthe10%ofthetotalproductionwillnotbesold.
2. Theunsoldcupcakeswillsellusingapromotionalstrategybuy10take1,
Becausethelifespanofcupcakeswithicingis34daysrefrigerated.
Schedule 3. Production Schedule

Month
January
February
March
April
May
June
July
August
September
October
November
December
Total
Production/
month
2014
2015
2016
2017
1,600.00
1,600.00
1,760.00
1,936.00
1,600.00
1,600.00
1,760.00
1,936.00
1,600.00
1,600.00
1,760.00
1,936.00
1,600.00
1,600.00
1,760.00
1,936.00
1,600.00
1,600.00
1,760.00
1,936.00
1,600.00
800.00
1,600.00
1,760.00
1,936.00
1,600.00
1,600.00
1,600.00
1,760.00
1,936.00
1,600.00
1,600.00
1,600.00
1,760.00
1,936.00
1,600.00
1,600.00
1,600.00
1,760.00
1,936.00
1,600.00
1,600.00
1,600.00
1,760.00
1,936.00
1,600.00
1,600.00
1,600.00
1,760.00
1,936.00
1,600.00
1,600.00
1,600.00
1,760.00
1,936.00
10,400.00
19,200.00
21,120.00
23,232.00
26
Schedule 4 DIRECT MATERIAL BUDGETS

2014
3,628.80
6,048.00
2,016.00
1,568.00
3,136.00
16,396.
80
All-purpose flour
evaporated milk
Grated chees
icing sugar
eggs
Total
Variab
le
Cost
all-purpose
flour
evaporated
milk
chocolate
powder
sugar
eggs
0.324
0.54
0.18
0.14
0.280
2015
6,842.88
11,404.80
3,801.60
2,956.80
5,913.60
2016
7,527.17
12,545.28
4,181.76
3,252.48
6,504.96
2017
8,279.88
13,799.81
4,599.94
3,577.73
7,155.46
30,919.68
34,011.65
37,412.81
direct
materi
als
used in
week
*no.
of
week
s
/mont
h
* daily
dema
nd
weekl
y sale
Operati
ng
days/
week
80
25.92
129.60
80
43.2
216.00
80
14.4
72.00
80
11.2
56.00
80
22.4
112.00
Total
direct
materi
al
/mont
h
518.4
0
864.0
0
288.0
0
224.0
0
448.0
0
2,342.
40
*no.
of
mont
hs
7
7
7
7
7
Total
Total
Direct
Materia
l used
in a
year
3,628.8
0
6,048.0
0
2,016.0
0
1,568.0
0
3,136.0
0
16,396.
80
Schedule 5 Overhead Budget

gas
water
electricity
transportation
Utilities
Total
2014
3,500.00
3,500.00
7,000.00
2,800.00
28,000.00
2015
6,600.00
3,960.00
6,600.00
5,280.00
36,000.00
58,440.0
0
44,800.00
2016
7,260.00
4,356.00
7,260.00
5,808.00
36,000.00
2017
7,986.00
4,791.60
7,986.00
6,388.80
36,000.00
60,684.00
63,152.40
1. Electricity expense is assumed at 1,000.00 per month.

27
2. Water Expense is assume at 500.00 per month

3. Electricity and Water will increase by 1.10% per annum.
4. Transportation rate is assumed at 400.00 per month.
5. Rent expense is assumed to be 4000.00 per month
Yes Art Cupcakes Dont have Direct labor because the proponents itself
Work for the products.
Schedule 6 Indirect Material
Art Cupcakes
baking powder
butter, softened
sugar
vanilla
food coloring
cupcake liner
sprinkle
TOTAL
Variabl
e Cost
* daily
dema
nd
0.150
80
0.225
80
sugar
0.180
80
vanilla
food
coloring
cupcake
liner
0.044
80
0.025
80
0.100
80
sprinkle
0.071
80
baking
powder
butter,
softened
2015
7,258.81
9,077.75
2,177.64
2,236.61
1,270.80
5,083.20
3,600.94
30,705.75
2014
3,998.40
5,000.33
1,199.52
1,232.00
700.00
2,800.00
1,983.52
16,913.77
2016
7,687.08
9,613.33
2,306.12
2,368.57
1,345.78
5,383.11
3,813.39
32,517.39
2017
8,140.62
10,180.52
2,442.19
2,508.31
1,425.18
5,700.71
4,038.38
34,435.91
weekl
y sale
* no. of
operati
ng
days
/week
Total
indirect
materia
ls
/week
*no.
of
week
s
/mont
h
Total
indirect
materia
l in
month
*numb
er of
month
s
12
60
240
18
90
360
14.4
3.52
5
5
72
17.6
4
4
288
70.4
7
7
10
40
8
5.667
2
40
28.336
160
113.34
4
Total
28
Total
indirect
Material
used in
a year
1,680.0
0
2,520.0
0
2,016.0
0
492.80
280.00
1,120.0
0
793.41
8,902.2
1
Schedule 8: Sales Forecast

Sales Forecast
Unit to be sold
2014
2015
2016
2017
80
81
82
83
10.00
10.00
10.00
10.00
800.00
20
808.80
20
817.70
20
826.69
20
16,000.00
7
16,176.00
12
16,353.94
12
16,533.83
12
* Unit selling price

Total Daily sale
*monthly operating
days
Total Monthly Sales
* Total operating
months
Sales
112,000.00 194,112.00 196,247
198,406
Assuming that production will increase by 1.10% per year
Schedule 9: SELLING EXPENSE
Signage
Flyers
Transportation
Expenses
2014
500.00
350.00
2015
550.00
385.00
2016
605.00
423.50
4,320.00
4,752.00
5,227.20
29
2017
665.50
465.85
5,749.92
TOTAL
SELLING EXPENSES
5,170.00
5,687.00
6,255.70
6,881.27
Assumption: Signage, Flyers and Transportation Expenses will

increase base by the population growth rate 10 %.
Schedule 10:
Total Project Cost
preoperational expenses
Total
36,500.00
3,804.00
40,304.00
Selling expense
5,170.00
direct material
overhead
3,628.80
44,800.00
1,680.00
Indirect Materials
rent expense
.
28,000.00
123,582.80
30
Heart Cupcakes
Projected Income Statement
For the period ended Dec. 31, 2017
2014
2015
2016
2017
280,000.00
508,320.00
538,311
570,071
74,060.00
134,450.64
142,383.23
150,783.84
OVERHEAD (Sch. 5)
60,254.97
137,763.80
143,767.86
150,126.17
Total Manufacturing
Cost
145,685.03
236,105.56
252,159.79
269,161.22
DIRECT MATERIALS
(Sch. 4)
74,060.00
134,450.64
142,383.23
150,783.84
OVERHEAD (Sch. 5)
60,254.97
137,763.80
143,767.86
150,126.17
COGM
134,314.97
272,214.44
286,151.09
300,910.01
Total Goods Available

For Sale
134,314.97
272,214.44
286,151.09
300,910.01
Less: Finished Goods

End
Cost of Goods Sold
134314.973
272214.4396
286151.0915
300910.0059
GROSS PROFIT
145,685.03
236,105.56
252,159.79
269,161.22
SALES (Sch. 2.4)

LESS: COST OF SALES
DIRECT MATERIALS
(Sch. 4)
DIRECT LABOR
DIRECT LABOR
Add: Finished Goods

Beg.
31
LESS: SELLING EXPENSE

(Sch. 8)
less: Utilities
Expense
5,170.00
5,475.03
5,798.06
6,140.14
140,515.03
230,630.53
246,361.73
263,021.07
5,000.00
5,000.00
5,000.00
5,000.00
135,515.
03
225,630.
53
241,361.7
3
258,021.07
NET PROFIT
Heart Cupcakes
Projected Financial Position
For the year ended Dec 31, 2017
Assets
2014
cash
26,072.00
2015
2016
2017
26,072.00
164,387.03
392,817.56
add: net profit
138,315.03
228,430.53
244,161.73
total
164,387.03
392,817.56
636,979.29
inventory
Property and Equipment:
16,100.00
30,838.40
34,036.72
32,779.10
tools
15,623.00
15,623.00
15,623.00
15,623.00
display glass cabinet
15,000.00
15,000.00
15,000.00
15,000.00
30,000.00
30,000.00
30,000.00
30,000.00
cake refrigerator
10,000.00
10,000.00
10,000.00
10,000.00
electric beater
1,500.00
1,500.00
1,500.00
1,500.00
72,123.00
57,998.00
43,873.00
29,748.00
14,125.00
14,125.00
14,125.00
14,125.00
57,998.00
43,873.00
29,748.00
15,623.00
100,170.00
239,098.43
456,602.27
685,381.38
oven
Total Depreciable Asset

less: Accumulated
Depreciation
Total Current
Assets
Owners Equity
32
Name of partner
Angela Cubacub
4,770.00
11,385.64
Rowena N. Banggayan
4,770.00
11,385.64
GenovevaBatang
4,770.00
11,385.64
Gerald Paul P. Erro
4,770.00
11,385.64
RemielynDaquiag
4,770.00
11,385.64
PrestenePagunuran
4,770.00
11,385.64
Jamaica Allaysa
4,770.00
11,385.64
RonilynBalisi
4,770.00
11,385.64
4,770.00
11,385.64
Levie Lopez
4,770.00
11,385.64
Mark Dela Cruz
4,770.00
11,385.64
4,770.00
11,385.64
Jamaica Dumaliang
4,770.00
11,385.64
Mildred Nicolas
4,770.00
11,385.64
Roselle A. Biggayan
4,770.00
11,385.64
Novalyn Alonzo
4,770.00
11,385.64
4,770.00
11,385.64
Alfredo Allayban
4,770.00
11,385.64
Charlene Durian
4,770.00
11,385.64
Christian Bulan
4,770.00
11,385.64
Alvin Telan
4,770.00
11,385.64
Total
Partners Equity
21,742.97
32,637.21
21,742.97
32,637.21
21,742.97
32,637.21
21,742.97
32,637.21
21,742.97
32,637.21
21,742.97
32,637.21
21,742.97
32,637.21
21,742.97
32,637.21
21,742.97
32,637.21
21,742.97
32,637.21
21,742.97
32,637.21
21,742.97
32,637.21
21,742.97
32,637.21
21,742.97
32,637.21
21,742.97
32,637.21
21,742.97
32,637.21
21,742.97
32,637.21
21,742.97
32,637.21
21,742.97
32,637.21
21,742.97
32,637.21
21,742.97
32,637.21
100,170.00
239,098.43
456,602.27
685,381.38
100,170.00
239,098.43
456,602.27
685,381.38
33
Heart Cupcakes
Projected Cash Flow
2014
2015
2016
2017
100,170.00
100,170.00
100,170.00
100,170.00
280,000.00
508,320.00
538,311
570,071
380,170.00
608,490.00
638,480.88
670,241.22
Payments to
acquire tools
72,123.00
72,123.00
72,123.00
72,123.00
Payments to
acquire Direct
Material
74,060.00
134,450.64
142,383.23
150,783.84
60,254.97
137,763.80
143,767.86
150,126.17
5,170.00
5,475.03
5,798.06
6,140.14
3,804.00
4,028.44
4,266.11
4,517.81
5,000.00
5,000.00
5,000.00
5,000.00
CASH INFLOWS
Partners
Equity
Cash Sales
TOTAL CASH INFLOWS
CASH OUTFLOWS
Overhead
Selling
Expense
pre-operational
expense
Utilities expense
34
Depreciation
Expense
TOTAL CASH OUTFLOW
NET CASH FLOW
ADD: BEGINNING
BALANCE
ENDING CASH
BALANCE
14,125.00
14,125.00
14,125.00
14,125.00
234,536.97
372,965.91
387,463.26
402,815.96
145,633.03
235,524.09
251,017.62
267,425.26
145,633.03
235,524.09
251,017.62
267,425.26
CURRICULUM VITAE
Name:
Angela Cubacub
Address:
Leonarda, Tuguegarao City
Date of Birth: December 28, 1994

Age: 19
Gender:
Female
Name of Parents:
Father:
N/A
Occupation: N/A
Mother:
Elizabeth Cubacub
Occupation: Self-employed
EDUCATIONAL BACKGROUND
35
School Level
Year Graduated
Awards
Tuguegarao Northeast
2006-2007
Central School
Cagayan National
2010-2011
High School
Cagayan State
University
Course: Bachelor of science in Entrepreneurship
CURRICULUM VITAE
Name: Gerald Paul P. Erro

Address:
Salamague Iguig, Cagayan
Date of Birth: 19
Age: October 09, 1994
Gender:
Male
Name of Parents:
Father:
Apolinario B. Erro
Occupation:
Mother:
Farmer
Perlita P. Erro
Occupation:
Housewife
School Level
Iguig Central
Year Graduated
2006-2007
36
Awards
Elementary School
Vicente D. Trinidad
2010-2011
high School
Cagayan State
University
CURRICULUM VITAE
Name:
Genaro Victor D. Requezo
Address:
#60 mayon ext. San Gabriel Village Tuguegarao City
Date of Birth:
Age: 18
Gender:
Male
Name of Parents:
Father:
Ronald R. Requezo
Occupation:
Mother:
Ronald R. Requezo
Geodetic Engineer
Dulce R. Requezo
Occupation:
Governement Employee
School Level
Year Graduated
37
Awards
Tuguegarao West
2006-2007
Central Elementary
School
Cagayan National
2010-2011
High School
Cagayan State
University
CURRICULUM VITAE
Name:
Address:
Rang-ayan Ilagan, Isabela
Date of Birth: May 20, 1995

Age: 19
Gender:
Female
Name of Parents:
Father:
Wilson Liscenia
Occupation:
Mother:
Maria Clara B. Liscenia
Occupation:
Store Vendor
38
School Level
Year Graduated
Awards
Rang-Ayan Elementary
2006-2007
School
Rang Ayan National
2010-2011
High School
Cagayan State
University
CURRICULUM VITAE
Name:
Jamaica M. Alaysa
Address:
Naganacan Sta. Maria, Isabela

Age: 19
Gender:
Female
Name of Parents:
Father:
Ernesto P. Alaysa Jr.
Occupation:
Mother:
Farmer
Emyrose M. alaysa
Occupation:
Housekeeper
39
School Level
Year Graduated
Awards
Naganacan Elemntary
2006-2007
School
Naganacan2010-2011
Villabuena national
High School
Cagayan State
University
CURRICULUM VITAE
Name:
Genoveva C. Batang
Address:
#385 purok 07 Andarayan North Solana
Date of Birth: August 02, 1991

Age: 22
Gender:
Female
Name of Parents:
Father:
Marciano C. Batang
Occupation:
Mother:
Carpenter
Delia C. Batang
Occupation:
Farmer
School Level
Year Graduated
2003-2004
40
Awards
2007-2008
Cagayan State
University
CURRICULUM VITAE
Name: Remielyn A. Daquioag

Address:
San Roque Penablanca, Cagayan
Date of Birth: September 08, 1991

Age: 22
Gender:
Female
Name of Parents:
Father:
Dominador Daquioag
Occupation:
(Deceased)
Mother: Remedios A. Daquioag

Occupation:
Farmer
School Level
Year Graduated
41
Awards
San Roque Elementary

2004-2005
School
Don Severino
2007-2008
Pagalilauan National
High School
Cagayan State
University
CURRICULUM VITAE
Name:
Alvin C. Telan
Address:
Divisoria Enrile, Cagayan
Date of Birth: February 12,1993

Age: 21
Gender:
Male
Name of Parents:
Father:
Mario C. Telan
Occupation:
Mother:
Farmer
Edna C. Telan
Occupation:
Housewife
School Level
Year Graduated
42
Awards
CURRICULUM VITAE
Name:
Charlene Durian
Address:
Maguilling, Piat
Date of Birth: October 06, 1994

Age: 19
Gender:
Female
Name of Parents:
Father:
Richard Durian
Occupation:
Mother:
Vendor
Merlinda Durian
Occupation:
Housewife
School Level
Year Graduated
43
Awards
CURRICULUM VITAE
Name:
Antonino Avila Jr.
Address:
#583 Buntun Highway Tuguagarao City
Date of Birth: July 03 ,1994

Age: 19
Gender:
Male
Name of Parents:
Father:
Antonino S. Avila Sr.
Occupation:
Mother:
Driver
Flordeliza A Avila
Occupation:
OFW
School Level
Year Graduated
44
Awards
CURRICULUM VITAE
Name: Jamaica Dumaliang

Address:
San Mariano sta. Marcela, Apayao
Date of Birth: February 28 1995

Age: 19
Gender:
Female
Name of Parents:
Father:
Romeo Managuelod
Occupation: (deseased)
Mother:
Angelita P. Dumaliang
Occupation: House wife

School Level
Year Graduated
45
Awards
Flora Elementary
2006-2007
school
Sipa Imelda National
2010-2011
High School
Cagayan State
University
CURRICULUM VITAE
Name:
Christian R. Bulan
Address:
Capitol Hills Subd. Alibagu Ilagan, Isabela
Date of Birth: July 31, 1994

Age: 19
Gender:
Male
Name of Parents:
Father:
Mauro T. Bulan
Occupation:
Mother:
Driver
Jovelyn R. Bulan
Occupation:
Government Employee
46
School Level
Year Graduated
Awards
St. Ferdinand
2000-2006
College
St. Ferdinand
2006-2010
College
Cagayan State
University
CURRICULUM VITAE
Name:
Prestene Marie P. Pagunuran
Address:
Pengue Ruyu, Tuguegarao City

Age: 20
Gender:
Female
Name of Parents:
Father:
Proceso B. Pagunuran
Occupation: Farmer
Mother:
Justina P. Pagunuran
Occupation:
House keeper
47
School Level
Year Graduated
Awards
Lakambini Elementary
2006-2007
School
Cagayan National
2010-2011
High School
Cagayan State
University
CURRICULUM VITAE
Name:
Ronilyn C. Balisi
Address:
#61B Cagurangan St. Linao East, Tuguegarao City
Date of Birth: November 24,1994

Age: 19
Gender:
Female
Name of Parents:
Father:
Ronillo E. Balisi
Occupation: Tricycle Driver

Mother:
Marlene C. Balisi
Occupation: Agricultural Saleslady

48
School Level
Year Graduated
Awards
Linao North
Elementary School
Linao National High
School
Cagayan State
University
CURRICULUM VITAE
Name:
Rowena N. Bangayan
Address:
Camasi Penablanca, Cagayan
Date of Birth: November 24,1993

Age: 20
Gender:
Female
Name of Parents:
Father:
Roel S. Bangayan
Occupation:
Mother:
Farmer
Ednalyn N. Bangayan
Occupation: Franchise Dealer

49
School Level
Year Graduated
Awards
Can-avid Central
2005-2006
Elementary Scool
Penablanca National
2010-2011
High School
Cagayan State
University
CURRICULUM VITAE
Name:
Mark Martin Dela Cruz
Address:
Taguntungan Baggao Cagayan
Birth Date:
February 09, 1993
Age: 21
Gender: Male
Name of Parents:
Father:
Renato Dela Cruz
Occupation:
Mother:
Farmer
Lerma Dela Cruz
Occupation:
Housewife
50
School Level
Year Graduated
Awards
Taguntungan
2005-2006
Elementary School
Baggao National
2010-2011
Agricultural High
School
Cagayan State
University
CURRICULUM VITAE
Name:
Novalyn
T. Alonzo
Address:
Santor Baggao, Cagayan
Date of Birth: November 09.1990

Age: 23
Gender: Female
Name of Parents:
Father: Ernesto S. Alonzo
Occupation:
Mother:
Laborer
Melina T. Alonzo
Occupation: Housekeeping
51
School Level
Year Graduated
Awards
Santor Elementary
2003
School
Hacienda Intal
2007
National High School
Cagayan state
University
CURRICULUM VITAE
Name:
Mildred B Nicolas
Address:
Namuccayan Sto. Nino, Cagayan
Date of Birth: April 02, 1995

Age: 19
Gender: Female
Name of Parents:
Father:
Dominador H. Nicolas
Occupation: Tricycle Driver

Mother:
Mary Grace B. Nicolas
Occupation:
(Deceased)
52
School Level
Year Graduated
Awards
Namuccayan
2006-2007
Elementary School
Sto. Nino National
2010-2011
High School
Cagayan State
University
CURRICULUM VITAE
Name:
Roselle A Biggayan
Address:
Sta. Filomena, Abulug Cagayan

Age: 19
Gender:
Female
Name of Parents:
Father:
Cesario G. Biggayan
Occupation:
Mother:
Security Guard
Minda A. Biggayan
Occupation:
Housewife
53
School Level
Year Graduated
Awards
Sta. Filomena
2007
Elementary School
Abbulug School of
2011
Fisheries
Cagayan State
University
CURRICULUM VITAE
Name: Levie R. Lopez

Address:
#48 Badajos St. Carig Sur, Tuguegarao City

Age: 19
Gender:
Female
Name of Parents:
Father:
Paul A. Lopez
Occupation: (Deceased)
Mother:
Lourdes R. Lopez
Occupation: (Deceased)
54
School Level
Year Graduated
Awards
Carig Elementary
2006-2007
School
Cagayan National
2010-2011
High School
Cagayan State
University
CURRICULUM VITAE
Name:
Address:
Date of Birth:
Age:
Gender:
Name of Parents:
Father:
Occupation:
Mother:
Occupation:
55
School Level
Year Graduated
Awards
MARKET RESEARCH INSTRUMENT

HeArt Cupcakes
QUESTIONNAIRE
To my Respondents:
I am currently conducting a Market Research to determine the acceptability of
Art Cupcakes. The data to be collected using this questionnaire would serve as the
basis in the construction of my Business Plan.
I would like to solicit your support and cooperation by answering this
questionnaire. I give you the assurance that your responses will be used for the
aforementioned purpose only and would be treated with utmost confidentiality.
Thank you.
The Researcher
I. Profile Information
Name: (Optional) ______________________________________________
Age:
____________
Address: ________________________________________
College
Dept.:_______________
Gender: [ ] Male
[ ] Female
Civil Status: [ ] Single
[ ] Married [ ] Widow/ Widower
Occupation: [ ] Student
[ ] Employed
[ ] Self-Employed
If students, how much is your weekly allowance?
56
[ ] below 500.00 [ ] 500.00 [ ] 600.00 [ ] 700.00

[ ] 1000.00
[ ] 1000.00 above
If employed, how much is your monthly salary?
[ ] below 10,000.00
[ ] 10,000.00-20,000.00
[ ] 800.00
[ ] 900.00
[ ] above 20,000.00
Please answer all honestly by checking the box. Please dont

leave any items unanswered.
I.
1. Do you eat cupcakes? [ ] Yes

[ ] No
2. What flavor do you usually eat?
[ ] cheese [ ] chocolate
[ ] vanilla
others (pls. specify):
____________________
3. Why do you purchase? [ ] for snacks
[ ] for gift [ ] for party others (pls.
specify) _________
4. Where do you usually purchase?
[ ] school canteens
[ ] crown
[ ] natans
[ ] julies
others (pls.
specify) ____________
5. How often do you purchase?
[ ] daily
[ ] once a week [ ] 2x a week
[ ] 3x a week [ ] once a month
others (pls. specify) _________
6. How do you purchase? [ ] per piece [ ] per pack others (pls. specify)
______________________
If per piece, how much you usually pay per piece? [ ] 10.00
[ ] 12.00
[ ]
15.00
[ ] 20.00
How many pieces you usually purchase? [ ] 1 piece
[ ] 2 pieces [ ] 3 pieces [
] 4 pieces and above
If per pack, how much you usually pay per pack?
[ ] 50.00
[ ] 100.00 [ ] 150.00 [ ] 200.00
How many packs you usually purchase? [ ] 2 [ ]3 [ ]4 [ ]5 others (pls.
specify) _________
7. What factors do you consider in purchasing cupcakes? Rank it from 1-7, one (1)
as the highest.
_____Health benefits
______Location
_____ Taste
______ Cleanliness
_____Price
______ Size
_____ Packaging
others (pls. specify) ___________________
8. Have you tried eating vegetable art cupcakes? [ ] Yes [ ] No
9. Would you be willing to try art cupcakes? [ ] Yes
[ ] No
10. What particular design do you like? (Check as many as you like)
[ ] heart
[ ] flower
[ ] star
others (pls. specify) ____________
THANK YOU
57
HeArt Cupcakes
MARKET RESEARCH TABLES
TABLE #1
Age Profile of the Target respondents.
VARIABLE
16
17
18
19
20
21
23
FREQUENCY
2
9
19
29
12
3
1
TABLE #2
58
PERCENTAGE (%)
2.67%
12%
25.33%
38.67%
16%
4%
1.33%
Gender Profile of the Target respondents.

VARIABLE
MALE
Female
FREQUENCY
58
17
PERCENTAGE (%)
77.33%
22.67%
TABLE #3
Occupation Profile of the Target respondents.
VARIABLE
Student
employed
Self-employed
FREQUENCY
75
0
0
PERCENTAGE (%)
100%
TABLE #4
Target market weekly allowance
VARIABLE
Below 500
500
600
700
800
900
1000
1000above
FREQUENCY
0
75
0
0
0
0
0
0
PERCENTAGE (%)
100%
TABLE #5
Table showing how many respondents who eat cupcakes
VARIABLE
YES
NO
FREQUENCY
75
0
PERCENTAGE (%)
100%
TABLE #6
Table showing what flavors do the respondent usually eat.
VARIABLE
FREQUENCY
59
PERCENTAGE (%)
Cheese
vanilla
Chocolate
others
22
9
43
1
29.33%
12%
57.33%
1.33%
TABLE #7
Table showing why respondent purchase cupcakes.
VARIABLE
For snacks
For gift
For party
FREQUENCY
58
14
3
PERCENTAGE (%)
77.33%
18.67%
4%
TABLE #8
Table showing where do the respondent usually purchase.
VARIABLE
School canteens
Crown
Natans
Julies
FREQUENCY
30
22
10
13
PERCENTAGE (%)
40%
29.33%
13.33%
17.33%
TABLE #9
Table showing how often the respondent purchase.
VARIABLE
Daily
Once a week
2x a week
3x a week
Once a month
FREQUENCY
0
75
0
0
0
60
PERCENTAGE (%)
100%
TABLE #10
Table showing the method of purchasing
VARIABLE
Per piece
Per box
FREQUENCY
75
PERCENTAGE (%)
100%
TABLE #11
Table showing how many cupcakes the respondent purchase
VARIABLE
1
2
3
4
FREQUENCY
75
0
0
0
PERCENTAGE (%)
100 %
TABLE #12
Preferred Price
VARIABLE
10
12
15
20
FREQUENCY
43
13
13
6
PERCENTAGE (%)
57.33%
17.33%
17.33%
8%
TABLE #13
Factors to consider
VARIABLE
Health benefits
Taste
Location
Cleanliness
Price
Packaging
size
11.42%
11.14%
9.43%
10.14%
10.86%
9.8%
9%
61
Rank
1st
2nd
5th
4th
3rd
6th
7th
TABLE #13
Table showing who have tried eating heart cupcakes
VARIABLE
Yes
No
FREQUENCY
35
40
PERCENTAGE (%)
47%
53%
TABLE #14
Acceptance of heart Cupcakes
VARIABLE
Yes
No
FREQUENCY
75
0
PERCENTAGE (%)
100 %
PARTNERSHIP AGREEMENT
THIS PARTNERSHIP AGREEMENT is made this 16th day of June,

2014 by and between the following individuals:
Angela Cubacub
Rowena N. Banggayan
GenovevaBatang
Gerald Paul P. Erro
RemielynDaquiag
PrestenePagunuran
Jamaica Allaysa
RonilynBalisi
Levie Lopez
Mark Dela Cruz
Jamaica Dumaliang
Mildred Nicolas
Roselle A. Biggayan
TuguegaraoCity,Cagayan
Tuguegarao City, Cagayan
Solana, Cagayan
Iguig, Cagayan
Penablanca, Cagayan
Santa Maria,Isabela
Ilagan, Isabela
Baggao, Cagayan
Apayao
Santo Nino, Cagayan
Abulug, Cagayan
62
Novalyn Alonzo
Alfredo Allayban
Charlene Durian
Christian Bulan
Alvin Telan
Baggao, Cagayan
Tuguegarao City Cagayan
Piat, Cagayan
Ilagan,Cagayan
Enrile, Cagayan
1. That the partners listed above hereby agree that they shall
be considered partners in business to acquire profit;
2. That the partnership shall be conducted under the name of
HeArt
Cupcakes
and
shall
be
located
at
Cagayan
State
University Food court particularly stall #9;

3. That the partners shall provide their full time services and
best efforts on behalf of the partnership. Each partner
shall
have
equal
rights
to
manage
and
control
the
partnership and its business. Should there be differences

between the partners concerning ordinary business matters, a
decision shall be made by unanimous vote. It is understood
that partners have rotation schedule to conduct day-to-day
business of partnership;
4. That the capital contribution
of
each
partners
to
the
partnership shall consist of cash which each partner agrees

to contribute:
Name of partner
Contribution
Angela Cubacub
Rowena N. Banggayan
GenovevaBatang
Gerald Paul P. Erro
RemielynDaquiag
PrestenePagunuran
Jamaica Allaysa
RonilynBalisi
63
%share
4,770.00
4.76
4,770.00
4.76
4,770.00
4.76
4,770.00
4.76
4,770.00
4.76
4,770.00
4.76
4,770.00
4,770.00
4.76
4.76
Levie Lopez
Mark Dela Cruz
Jamaica Dumaliang
Mildred Nicolas
Roselle A. Biggayan
Novalyn Alonzo
Alfredo Allayban
Charlene Durian
Christian Bulan
Alvin Telan
4,770.00
4.76
4,770.00
4.76
4,770.00
4.76
4,770.00
4.76
4,770.00
4.76
4,770.00
4.76
4,770.00
4.76
4,770.00
4.76
4,770.00
4.76
4,770.00
4.76
4,770.00
4.76
4,770.00
4.76
4,770.00
4.76
5. That no partner shall withdraw any portion of the capital of

the Partnership without the express written consent of the
other partners;
6. That the profits and losses of the partnership shall be
divided by the partners according to the mutually agreeable
schedule and at the end of each calendar year according to
the proportions listed above;
7. That the term of this Agreement shall be for the period of
three (3) years. Should the partnership be terminated by
unanimous vote, the assets and cash of the partnership shall
be used to pay all creditors, with the remaining amounts to
be
distributed
to
the
partners
according
to
their
proportionate share;
8. That in the event a partner withdraws or retires from the
partnership for any reason, including death, the remaining
64
partners may continue to operate the partnership using the

same name. a withdrawing partner shall be obliged to give
sixty (60) days prior written notice of his/her intention to
withdraw or retire and shall be obligated to sell his/her
interest
in
the
partnership.
interest
in
the
partnership
No
to
partner
any
shall
other
party
transfer
without
written consent of the remaining partners. The withdrawing

or retiring partner shall pay the remaining partners.
IN
WITNESS
WHEREOF,
the
partners
have
duly
executed
Agreement on the day and year set forth hereinabove.
Angela Cubacub
Mark Dela Cruz
Rowena N. Banggayan
GenovevaBatang
Jamaica Dumaliang
Gerald Paul P. Erro
Mildred Nicolas
RemielynDaquiag
Roselle A. Biggayan
PrestenePagunuran
Novalyn Alonzo
Jamaica Allaysa
RonilynBalisi
Alfredo Allayban
Charlene Durian
Levie Lopez
Christian Bulan
65
this
AlvinTela
66
REFERENCES
BOOKS:
Maryanne M. Mowen and Don R. Hansen. Introduction to Cost

Accounting,
2013
Cengage
Learning
Asia
Pte
Ltd,
1st
Philippine reprint 2013.

Anastacio.Dacanay.Aliling.
Management (with Industry-Based Perspective)

Ballada, Win Lu and Ballada, Susan. Basic Accounting Made
Easy, 2010 Edition, DomDane Publishers & Made Easy Books.

Ballada, Win Lu and Ballada, Susan. Partnership and
Corporation
Accounting
Made
Fundamentals
Easy,
2010
of
Financial
Edition,
DomDane
Publishers & Made Easy Books.

WEBSITES ACCESSED:
CSU Andrews Campus Management Information System

Department of Labor and Employment, Regional
Tripartite
Wages and
Bplans.com
Sbinfocanda.about.com/od/business plans
Smallbusiness.chron.com>Advertising and Marketing>
Marketminds.com.au/positioning-strategy.html
Businessplans.org/2mba/2mba0>.html
Businessmanagementdaily.com/free
Businesscasestudies.co.uk/enterprises
Socio Economic Benefits

Create employment
The business activity creates employment, the needed
workers for the business.
Improves Quality of life
Having work and earned profit will transform their
lives
Contributes to a more equitable distribution of income
In the activities of business particularly in the
purchasing of materials and equipment for the business
creates domino effects and benefits in the part of the

business and suppliers
Utilizes Resources
The process of converting our own natural resources in
useful thing like our product consist.
Bring social benefits to the government
Taxes which is being paid by the business will be used
for the benefits of the society like road
construction.

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Introduction

In the beginning, cupcakes were sometimes called "number"

Description of the Business

excellence and satisfaction in all the products that will offer

Artistically designed cupcakes and feel the love in its Real

The proponents of H.E.A.R.T Cupcakes will offer the product

H.E.A.R.T cupcakes will require an initial capitalization of

HeArt Cupcakes shall be recognized as the best provider of

H.E.A.R.T Cupcakes shall engage developmental research to be

The proponents shall be able to accomplish this through the

Develop 1 flavor or viand of art cupcakes per month.

Careful segmentation analysis revealed that the

Table 3: Demand- Supply analysis

H.E.A.R.T Cupcakes on its start- up stage would be

Natans bakeshop located at Bagay road Tuguegarao City.

Julies Bakeshop is a franchise business. It has 3

Crown Bakeshop located at Centro 6 Tuguegarao City. It

To produce artistic and delicious cupcakes.

H.E.A.R.T cupcake is a small cake that is good for one

creatively which will be like by everyone because of its toping

A standard size of art cupcakes will cost 10 pesos per

Total cost per unit = 2.4

The proposed business will be located at Stall #9 of

artistically in front of the stall and the stall will be

II. Organizational Plan

Legal Form of the Business

Mark Martin Dela Cruz

Prestine Marie Pagunuran

Gerald Paul Erro

Evaluate data pertaining to costs in order to plan budgets.

Marketing Officer (Mark Dela Cruz)

Sales Gays (Roselle Biggayan,Jamaica Dumaliang, Charlene Durian

Practices good interpersonal relations, courtesy, a positive

Maintenance Staff (Gerald Paul Erro,Antonino Avila, Genaro

III. OPERATIONAL PLAN

The Star represents the location of H.E.A.R.T cupcakes, stall #9

PRE-OPERATIONAL ACTIVITIES AND EXPENSES

H.E.A.R.T Cupcakes have twenty two (21) proponents,

price per unit

Table 5.HeArt Cupcakes Gantt chart

A-Identification of Business idea (April 16-22, 2014)

Acquisition flow Chart

Before the operation of the business, HeArt Cupcakes will

Schedule 3. Production Schedule

Schedule 4 DIRECT MATERIAL BUDGETS

Schedule 5 Overhead Budget

1. Electricity expense is assumed at 1,000.00 per month.

2. Water Expense is assume at 500.00 per month

Schedule 8: Sales Forecast

* Unit selling price

112,000.00 194,112.00 196,247

Assuming that production will increase by 1.10% per year

Schedule 9: SELLING EXPENSE

Assumption: Signage, Flyers and Transportation Expenses will

Total Goods Available

Less: Finished Goods

Cost of Goods Sold

SALES (Sch. 2.4)

Add: Finished Goods

LESS: SELLING EXPENSE

add: net profit

display glass cabinet

Total Depreciable Asset

Gerald Paul P. Erro